SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
See all business priorities See less business priorities

SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected." - Mark England

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on SAP Sales Cloud Use Cases

How does SAP Sales Cloud facilitate Forecasting?

Why is SAP Sales Cloud the best choice for Engagement Management?

What solutions does SAP Sales Cloud provide for Sales Document Management?

How can SAP Sales Cloud enhance your Coaching process?

How efficiently Does SAP Sales Cloud manage your Contact List Management?

57+ more Business Use Cases

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Mark England

Head of Technology Services

Yell Limited

SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected. Testimonial By Mark England
SAP Sales Cloud testimonial

Fernando Battaglia

Value Stream Manager

FrucorSuntory

Integrating eCommerce, Sales, and Service has been core to our digital transformation --ultimately interacting with our customers on their terms. Our SAP-based ‘order to cash’ system makes our sales teams more productive and gives our customers the flexibility to order when and how they choose. Testimonial By Fernando Battaglia
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Mark England

Head of Technology Services

Yell Limited

SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected. Testimonial By Mark England
SAP Sales Cloud testimonial

Fernando Battaglia

Value Stream Manager

FrucorSuntory

Integrating eCommerce, Sales, and Service has been core to our digital transformation --ultimately interacting with our customers on their terms. Our SAP-based ‘order to cash’ system makes our sales teams more productive and gives our customers the flexibility to order when and how they choose. Testimonial By Fernando Battaglia
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen

Case Studies

CASE STUDY Team Liquid

Team Liquid: Mining rich esports data to help players, managers, and teams compete and win

Retail

CASE STUDY ALDO

ALDO’s core e-commerce landscape lets the retailer offer shoppers the services they want, when they want them.

Sports

CASE STUDY FC Bayern

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

CASE STUDY Delta Air Lines

See how Delta Air Lines uses SAP SuccessFactors solutions to create personalized talent experiences for employees.

Manufacturing

CASE STUDY Rheem Australia

Rheem Australia reduced its cost to serve by 41% using SAP Customer Experience solutions, enhancing customer interactions from manufacturing to after-sales support.

CASE STUDY FC Bayern

With the support of millions of passionate fans around the globe, the club shares the ultimate will to win every match. Together, FC Bayern and SAP innovate to shape the clubs’ success and business t...ransformation and to inspire and engage

Frequently Asked Questions(FAQ)

for SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Customer

NSW expands SAP ERP consolidation to 100-plus agencies - InnovationAus.com

The New South Wales government is expanding its SAP ERP consolidation project to include over 100 agencies. This large-scale rollout aims to unify financial and HR systems across the public sector, driving operational efficiency and standardization. SAPs enterprise resource planning technology will support improved data integration and streamlined processes for NSW government agencies.

Partnership

SAP Taulia partners with PayMate for improved business payments - The Paypers

SAP Taulia formed a partnership with PayMate to enhance business payment solutions in EMEA and APAC. The integration enables suppliers on SAP Taulias platform to receive virtual card payments directly into their bank accounts. Businesses gain access to expanded payment options, including digital cards and bank transfers, supporting cross-border and local transactions while optimizing working capital and supplier payments.

Partnership

Alibaba, SAP expand cloud AI with implications for B2B ecommerce - Digital Commerce 360

SAP and Alibaba Group have expanded their strategic partnership to deliver AI-powered cloud solutions for enterprise customers in China and global markets. The collaboration integrates SAPs business applications and Alibaba Clouds AI infrastructure, enabling advanced automation, analytics, and B2B ecommerce innovation. The partnership aims to accelerate digital transformation for manufacturers, retailers, and supply chain operators, leveraging generative AI and cloud-native technologies to drive operational efficiency and new business models.[1](https://news.sap.com/2025/05/sap-alibaba-group-partner-accelerate-cloud-transformation/?utm_source=openai)[2](https://www.alibabagroup.com/en-US/document-1864187396271112192?utm_source=openai)[3](https://www.alibabacloud.com/blog/alibaba-and-sap-expand-strategic-partnership-to-bring-ai-powered-enterprise-solutions-to-china-and-global-markets_602284?utm_source=openai)

Partnership

SAP and QUT Strengthen Partnership to Drive Business Process Innovation

SAP and Queensland University of Technology (QUT) have expanded their partnership to advance business process innovation. The collaboration will drive joint research and educational initiatives, focusing on business transformation management and business process intelligence. SAP's strategic advisor, Julian Lebherz, was named QUT Industry Fellow, strengthening industry-academic ties and supporting skills development for digital transformation.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO