SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
See all business priorities See less business priorities

SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sometimes in life you arrive at a highway that makes you think:I’ve never seen this before.It's such a unique experience when your product becomes the most popular beer among consumers. A properly-functioning CRM system is essential with such enormo...us growth." - Stijn Swinkels

Peer review evidence (same sources as the product rating summary)

"...For us, important in a forecasting tool is one that integrates directly in to SFDC, which many other competitors did not do...." Peer review by Administrator
"...Solving for who are my most engaged clients and how to further leverage those relationships in a complex transaction, as well as get a sense for where I'm truly moving the needle (or not) and how I can try harder/or approach a more responsive team...." Peer review by User
"...CX for Sales combines our CustomerXM B2B offering with the SAP Sales Cloud to help organizations drive the internal alignment and focus needed to deliver meaningful experiences across purchase, installation, support and contract renewals. ..." Bringing together the most powerful X and O systems for world-class CX

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

SAP Sales Cloud Customer wins, Customer success stories, Case studies

How does SAP Sales Cloud facilitate Forecasting?

What Are the key features of SAP Sales Cloud for Engagement Management?

What benefits does SAP Sales Cloud offer for Sales Document Management?

How can SAP Sales Cloud optimize your Coaching Workflow?

What Are the key features of SAP Sales Cloud for Contact List Management?

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Stijn Swinkels

Chief New Business Development Officer

Habesha Brewery

Sometimes in life you arrive at a highway that makes you think:I’ve never seen this before.It's such a unique experience when your product becomes the most popular beer among consumers. A properly-functioning CRM system is essential with such enormous growth. Testimonial By Stijn Swinkels
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
SAP Sales Cloud testimonial

Alexander Rohr-Brandstätter

Head of Advanced Web Solutions, Group Information Management

Mondi Group

With SAP SuccessFactors solutions, we’ve gained a global overview of our workforce for the first time, making it so much easier to manage our employees around the world. Testimonial By Alexander Rohr-Brandstätter
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Stijn Swinkels

Chief New Business Development Officer

Habesha Brewery

Sometimes in life you arrive at a highway that makes you think:I’ve never seen this before.It's such a unique experience when your product becomes the most popular beer among consumers. A properly-functioning CRM system is essential with such enormous growth. Testimonial By Stijn Swinkels
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
SAP Sales Cloud testimonial

Alexander Rohr-Brandstätter

Head of Advanced Web Solutions, Group Information Management

Mondi Group

With SAP SuccessFactors solutions, we’ve gained a global overview of our workforce for the first time, making it so much easier to manage our employees around the world. Testimonial By Alexander Rohr-Brandstätter
 

The Cost of AI for Existing SAP Customers

Existing SAP customers face complex pricing models with the shift to AI and cloud-based services. SAP's move from traditional subscription models to pay-per-AI-usage and consumption-based billing can... lead to unpredictable costs. Customers must navigate cloud credit expirations, potential overages, and high token consumption costs. Effective governance and strategic planning are essential to manage these financial challenges.

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SAP makes it easier for customers to shop for legacy product support, ending EU antitrust probe

SAP has agreed to abolish reinstatement fees and reduce back-maintenance charges for its legacy product support, ending an EU antitrust probe. This move aims to enhance customer choice and reduce cos...ts, allowing businesses to consider third-party support for SAP ERP Central Component (ECC) as its mainstream support ends in December 2027.

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JYSK, GBM, DIFARE Group, Plastilene Group - Retail, Technology Services, Pharmaceutical, Manufacturing - Large

SAP and IBM Announce Client Momentum Across IBM Technology and SAP ...

SAP and IBM announced that JYSK, GBM, DIFARE Group, and Plastilene Group have adopted SAP Cloud ERP Private solutions on IBM Power Virtual Server. These companies aim to modernize their ERP workloads..., enhance AI integration, and improve scalability and security. The collaboration supports cloud migration and business process modernization across various industries.

Read on →

Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped automate and speed up analysis cycles, cutting scenario analysis from... 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

Martur Fompak International - Automotive - Very Large

Istanbul, Turkey

Martur Fompak International used SAP S/4HANA, Joule, and SAP Embodied AI to automate material flow in its automotive manufacturing. The company deployed humanoid robots that handle production line fe...eds, reducing manual work and errors. This led to a 5x increase in work efficiency and improved workplace safety. SAP-driven automation allowed teams to focus on higher-value tasks. The solution created a scalable, AI-powered intralogistics model for future growth.

LC Waikiki - Retail - Very Large

Istanbul, Turkey

LC Waikiki used SAP Joule AI agents to transform procurement and HR workflows. The company reduced manual errors in procurement by 50%. HR self-service execution speed increased by up to 90%. Employe...es now complete leave requests in 30 seconds. The new system unified eight production entities and improved employee satisfaction. SAP Joule enabled faster, data-driven decisions and a better employee experience.

Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (27)
Analytics

4.77/5

Read Reviews (124)
Custom Reports

4.27/5

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (27)
Analytics

4.77/5

Read Reviews (124)
Custom Reports

4.27/5

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Executive

SAP positions Verena Siow as Regional President, Asia Pacific

SAP has appointed Verena Siow as the Regional President for Asia Pacific. Based in Singapore, she will focus on driving customer success and accelerating business transformation across the region. Siow has extensive experience in the technology sector and has held various leadership roles at SAP, including President and Managing Director for Southeast Asia.

Executive

Verena Siow named new SAP Regional President, Asia Pacific

SAP has appointed Verena Siow as the new Regional President for Asia Pacific. Based in Singapore, Siow will focus on driving customer success and business transformation across the region. With extensive experience in the technology sector, she aims to enhance SAP's AI innovation and enterprise transformation efforts.

Executive

SAP names Verena Siow Asia-Pacific President

SAP has appointed Verena Siow as the new president for the Asia-Pacific region. Based in Singapore, she will focus on enhancing customer business value across the region.

Executive

SAP promotes Verena Siow to regional president, Asia Pacific

SAP has appointed Verena Siow as regional president for Asia Pacific, based in Singapore. She will focus on customer outcomes and business transformation initiatives. Siow has been with SAP for 15 years, previously leading business suite operations in APAC.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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