SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
See all business priorities See less business priorities

SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected." - Mark England

Peer review evidence (same sources as the product rating summary)

"...Better forecast accuracy...." Peer review by Benjamin S., Internet
"...Enhancing Field Sales Automation in the SAP Sales Cloud With the Mediafly Sales Engagement App appeared first on Mediafly...." Retail Market: Enhancing Field Sales Automation in the SAP Sales Cloud With the Mediafly Sales Engagement App
"...As a solution in the SAP Sales Cloud portfolio, SAP CPQ integrates with the SAP Commerce solution, the SAP ERP application, and lead-to-cash software from SAP, including the SAP Contract Lifecycle Management application, the SAP Commissions solution, and e-learning and sales enablement functionality. ..." Why Configure-Price-Quote systems need to stop being focused on the sales floor

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

SAP Sales Cloud Customer wins, Customer success stories, Case studies

What Are the key features of SAP Sales Cloud for Forecasting?

What benefits does SAP Sales Cloud offer for Engagement Management?

Why is SAP Sales Cloud the best choice for Sales Document Management?

What solutions does SAP Sales Cloud provide for Coaching?

What Are the key features of SAP Sales Cloud for Contact List Management?

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Mark England

Head of Technology Services

Yell Limited

SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected. Testimonial By Mark England
SAP Sales Cloud testimonial

Sergey Ivanov

Customer Experience Head

Komus OOO

SAP experts helped us define an adoption model for key roles and tasks for SAP Sales Cloud. Today, we better manage our business with continuous learning and process optimization, and we have established an effective change management practice. Testimonial By Sergey Ivanov
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Mark England

Head of Technology Services

Yell Limited

SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected. Testimonial By Mark England
SAP Sales Cloud testimonial

Sergey Ivanov

Customer Experience Head

Komus OOO

SAP experts helped us define an adoption model for key roles and tasks for SAP Sales Cloud. Today, we better manage our business with continuous learning and process optimization, and we have established an effective change management practice. Testimonial By Sergey Ivanov
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
 

Best Designers Inc. - Eyewear - Medium

After Previous ERP Attempts, Best Designers Inc. Goes Live on SAP - openPR.com

Miami, USA

Best Designers Inc. successfully implemented SAP Business One, marking a significant milestone after previous ERP attempts. The implementation, managed by Consultare, included a B2B web portal and wa...s completed on time and within budget. This deployment supports BDI's operations across the Caribbean and Latin America.

Read on →
 

Blueward - Enterprise Software - Medium

SAP specialist Blueward absorbs HR subsidiary CoinUs, launches WX division

Seoul, South Korea

Blueward, an SAP specialist, has absorbed its HR subsidiary CoinUs to form a new Workforce Experience division. This move aims to integrate enterprise resource planning and HR systems into a unified ...service. CoinUs, known for its SAP HR and SuccessFactors expertise, will enhance Blueward's offerings in HR system implementation and upgrades.

Read on →
 

DACHSER - Logistics - Very Large

DACHSER Migrates HCM to SAP S/4HANA Cloud Using RISE with SAP

Kempten, Germany

DACHSER, a global logistics company, has successfully migrated its human capital management (HCM) to SAP S/4HANA Cloud using RISE with SAP. This marks a significant IT upgrade for DACHSER, enhancing ...its digital integration goals. The migration involved payroll and time management modules for 19,000 employees in Germany, establishing a future-proof SAP architecture for HR operations.

Read on →
 

TMR Queensland Government - Government Administration - Large

Brisbane, Australia

TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution automated scenario analysis, reducing statewide cycle times from... 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.

 

PwC - Professional Services - Very Large

Frankfurt, Germany

PwC used SAP's AI Foundation and Joule Studio to improve efficiency in handling international VAT for clients. The AI-powered tool made VAT processing 60% more efficient for a pharmaceutical client. ...PwC also saw faster access to information, reducing wait times from days to seconds. The solution freed up staff to focus on complex cases instead of routine tasks. 100% of PwC member firms responded positively to the AI rollout.

 

National Hockey League (NHL) - Entertainment - Large

New York, USA

SAP HANA Cloud and SAP Business Technology Platform help the NHL process 30GB of puck and player tracking data per game. Over 100 million fans visit NHL.com/stats each year for real-time analytics. T...he SAP-NHL Front Office App supports all 32 clubs with roster, salary cap, and contract management. SAP solutions also power sustainability efforts, enabling the NHL to track and reduce its environmental impact. NHL teams use SAP apps for in-game tactical decisions and playoff planning.

Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Product

SAP testing as a managed capability: PwC

SAP and PwC are exploring a shift in SAP managed services towards an AI-enabled model. This approach aims to enhance operational protection and foster innovation capacity.

Product

Key Takeaways from SAP Connect 2026 Autonomous Enterprise | ERP Today

SAP Connect 2026 emphasized SAP's strategy for the Autonomous Enterprise, focusing on AI integration and governance. Despite limited adoption, SAP aims to enhance compliance and security in AI deployments. The event highlighted the need for foundational capabilities like data quality and ERP modernization for successful AI use. SAP plans to simplify Joule deployments by managing activations and infrastructure.

Product

SAP's USDC Integration Signals Shift in Crypto Treasury Management - OneSafe Blog

SAP has integrated Circle's USDC and EURC stablecoins into its cloud ERP system, SAP Pay, enabling on-chain payments directly within corporate workflows. This integration allows businesses to settle invoices and reconcile transactions automatically, enhancing crypto treasury management and cross-border payments. The move signifies a shift towards making crypto payments a native ERP feature, challenging traditional treasury operations.

Product

SAP has introduced AI-assisted credit report summaries in its S/4HANA Cloud Public Edition 2608, enhancing the Analyze Credit Exposure and Credit Limit Utilization apps. This feature provides generative AI summaries to aid credit professionals in interpreting reports, marking a shift from report generation to interpretation in finance AI. The capability requires activation and may have regional restrictions.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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