SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
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SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"PROMESA needed to modernize by finding ways to improve both the customer experience and the employee experience." - Miguel Sotomayor

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on SAP Sales Cloud Use Cases

How efficiently Does SAP Sales Cloud manage your Forecasting?

What Are the key features of SAP Sales Cloud for Engagement Management?

What benefits does SAP Sales Cloud offer for Sales Document Management?

How does SAP Sales Cloud facilitate Coaching?

How does SAP Sales Cloud facilitate Contact List Management?

57+ more Business Use Cases

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Miguel Sotomayor

Technology Manager, Products Metallurgicos S.A

PROMESA

PROMESA needed to modernize by finding ways to improve both the customer experience and the employee experience. Testimonial By Miguel Sotomayor
SAP Sales Cloud testimonial

Mirka Wilderer

CEO

De Nora Water Technologies

We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team. Testimonial By Mirka Wilderer
SAP Sales Cloud testimonial

Fernando Battaglia

Value Stream Manager

FrucorSuntory

Integrating eCommerce, Sales, and Service has been core to our digital transformation --ultimately interacting with our customers on their terms. Our SAP-based ‘order to cash’ system makes our sales teams more productive and gives our customers the flexibility to order when and how they choose. Testimonial By Fernando Battaglia
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Miguel Sotomayor

Technology Manager, Products Metallurgicos S.A

PROMESA

PROMESA needed to modernize by finding ways to improve both the customer experience and the employee experience. Testimonial By Miguel Sotomayor
SAP Sales Cloud testimonial

Mirka Wilderer

CEO

De Nora Water Technologies

We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team. Testimonial By Mirka Wilderer
SAP Sales Cloud testimonial

Fernando Battaglia

Value Stream Manager

FrucorSuntory

Integrating eCommerce, Sales, and Service has been core to our digital transformation --ultimately interacting with our customers on their terms. Our SAP-based ‘order to cash’ system makes our sales teams more productive and gives our customers the flexibility to order when and how they choose. Testimonial By Fernando Battaglia

Case Studies

Manufacturing

CASE STUDY Rheem Australia

Rheem Australia reduced its cost to serve by 41% using SAP Customer Experience solutions, enhancing customer interactions from manufacturing to after-sales support.

CASE STUDY Team Liquid

Team Liquid: Mining rich esports data to help players, managers, and teams compete and win

Retail

CASE STUDY ALDO

ALDO’s core e-commerce landscape lets the retailer offer shoppers the services they want, when they want them.

CASE STUDY FC Bayern

With the support of millions of passionate fans around the globe, the club shares the ultimate will to win every match. Together, FC Bayern and SAP innovate to shape the clubs’ success and business t...ransformation and to inspire and engage

CASE STUDY Delta Air Lines

See how Delta Air Lines uses SAP SuccessFactors solutions to create personalized talent experiences for employees.

Sports

CASE STUDY FC Bayern

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Frequently Asked Questions(FAQ)

for SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Partnership

Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...

Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.

Product

Google Advances Agent2Agent (A2A) Protocol, Gains Microsoft and SAP Backing

SAP is integrating Googles Agent2Agent (A2A) protocol into its AI assistant, Joule, enabling seamless orchestration of AI agents within SAPs enterprise software ecosystem. This move, alongside support from Microsoft and Zoom, advances interoperability and secure, stateless interactions between AI-driven business applications across platforms.

Partnership

SAP and Alibaba Group Partner to Accelerate Cloud Transformation

Alibaba Group has entered a strategic partnership with SAP to accelerate its cloud transformation. Alibaba will adopt SAP Cloud ERP Private, SAP Business Suite, and multiple SAP solutions, including SAP Business AI, SAP Business Technology Platform, SAP Ariba, SAP SuccessFactors, SAP Concur, and SAP Emarsys. The collaboration includes a joint go-to-market strategy to deliver enhanced value for global customers.

Awards

Five-Time Leader in Gartner Integration Platform-as-a-Service Magic Quadrant - SAP News

SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS) for the fifth year in a row. This recognition highlights the SAP Integration Suites strong capabilities in connecting business processes and applications across SAP and non-SAP systems, supporting productivity and unified integration for enterprises.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO