SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
See all business priorities See less business priorities

SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team." - Mirka Wilderer

Peer review evidence (same sources as the product rating summary)

"...If you can move the entire organization to forecast on DataHug, that will provide a lot of value...." Peer review by User
"...When you truly understand your customers, you can improve sales engagements and build relationships that last. ..." Case Study Bosch Power Tools
"...Predictive analysis surfaces new opportunities, and down the line, helps craft personalised quotes according to preset guideline even handling discounts and commissions...." Uniting the Enterprise to Create Better Customer Experiences, with SAP

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

SAP Sales Cloud Customer wins, Customer success stories, Case studies

How can SAP Sales Cloud optimize your Forecasting Workflow?

What solutions does SAP Sales Cloud provide for Engagement Management?

How can SAP Sales Cloud optimize your Sales Document Management Workflow?

What Are the key features of SAP Sales Cloud for Coaching?

How can SAP Sales Cloud enhance your Contact List Management process?

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Mirka Wilderer

CEO

De Nora Water Technologies

We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team. Testimonial By Mirka Wilderer
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
SAP Sales Cloud testimonial

Alexander Rohr-Brandstätter

Head of Advanced Web Solutions, Group Information Management

Mondi Group

With SAP SuccessFactors solutions, we’ve gained a global overview of our workforce for the first time, making it so much easier to manage our employees around the world. Testimonial By Alexander Rohr-Brandstätter
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Mirka Wilderer

CEO

De Nora Water Technologies

We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team. Testimonial By Mirka Wilderer
SAP Sales Cloud testimonial

Ronald Rasmussen

Manager Business Development CRM

Lufthansa Technik

Together with SAP, we successfully embraced the digital transformation of our sales team and leveraged the benefits of the cloud software model. Testimonial By Ronald Rasmussen
SAP Sales Cloud testimonial

Alexander Rohr-Brandstätter

Head of Advanced Web Solutions, Group Information Management

Mondi Group

With SAP SuccessFactors solutions, we’ve gained a global overview of our workforce for the first time, making it so much easier to manage our employees around the world. Testimonial By Alexander Rohr-Brandstätter
 

BUMA - Mining - Large

From complexity to resilience: BUMA's SAP transformation on Microsoft Azure

Indonesia

BUMA, a major Indonesian mining contractor, partnered with NTT DATA to migrate its SAP S/4HANA environment to Microsoft Azure, enhancing system resilience and scalability. This transformation reduced... BUMA's recovery time objective to 4 hours and recovery point objective to 15 minutes, significantly improving business continuity. The cloud-based architecture supports future AI-driven initiatives, positioning BUMA for operational excellence.

Read on →
 

Rondo Ganahl AG - Manufacturing - Medium

Rondo Ganahl AG relies on integrated production control with SAP

Frastanz, Austria

Rondo Ganahl AG is modernizing its production control using SAP's integrated solutions. The project involves SAP PP/DS for production planning, SAP Digital Manufacturing for shop floor operations, an...d SAP EWM for logistics. This integration enhances transparency, enables real-time data management, and supports paperless production, improving planning and traceability.

Read on →
 

Welch's - Food And Beverage - Large

Rimini Street Challenges Oracle and SAP with $400M in Revenue from Third-Party Software ...

Concord, USA

Rimini Street challenges Oracle and SAP by providing third-party maintenance services, generating $400 million annually. Companies like Welch's and Khimji Ramdas have switched to Rimini Street, achie...ving significant cost savings. Rimini Street's model offers maintenance at half the cost of Oracle and SAP, providing better service and legal backing for its competitive approach.

Read on →

Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped automate and speed up analysis cycles, cutting scenario analysis from... 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

Martur Fompak International - Automotive - Very Large

Istanbul, Turkey

Martur Fompak International used SAP S/4HANA, Joule, and SAP Embodied AI to automate material flow in its automotive manufacturing. The company deployed humanoid robots that handle production line fe...eds, reducing manual work and errors. This led to a 5x increase in work efficiency and improved workplace safety. SAP-driven automation allowed teams to focus on higher-value tasks. The solution created a scalable, AI-powered intralogistics model for future growth.

LC Waikiki - Retail - Very Large

Istanbul, Turkey

LC Waikiki used SAP Joule AI agents to transform procurement and HR workflows. The company reduced manual errors in procurement by 50%. HR self-service execution speed increased by up to 90%. Employe...es now complete leave requests in 30 seconds. The new system unified eight production entities and improved employee satisfaction. SAP Joule enabled faster, data-driven decisions and a better employee experience.

Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (27)
Analytics

4.77/5

Read Reviews (124)
Custom Reports

4.27/5

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (27)
Analytics

4.77/5

Read Reviews (124)
Custom Reports

4.27/5

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Product

SAP EIC: Integration Is Becoming the Bottleneck of Transformation

SAP's Edge Integration Cell connects the SAP Integration Suite with local integration logic, facilitating hybrid architectures. This solution supports both cloud and on-premises systems, crucial for industries with compliance needs. It enhances resilience in production environments by ensuring continuous data exchange, even during network disruptions. The integration architecture is vital for modernizing IT landscapes and implementing digital business models.

Partnership

Zee Media and SAP Launch Initiative to Propel India's Tech-Driven Enterprises

SAP and Zee Media have launched "Architects of Viksit Bharat," an initiative aimed at supporting Indian enterprises in adopting AI and data analytics. This partnership focuses on transforming mid-market businesses through digital infrastructure, targeting entrepreneurs and industry leaders. The program includes workshops and discussions across eight cities, promoting AI deployment and scalable cloud ERP solutions.

Product

SAP Fioneer launches cloud-based accounting subledger

SAP Fioneer has launched the Cloud Accounting Subledger (CAS), a cloud-based solution designed to streamline accounting processes for financial institutions. The product supports multiple accounting standards, such as IFRS and US GAAP, and integrates with SAP S/4HANA Public Cloud to provide a unified platform for finance, risk, and reporting.

Financial

SAP Gives the AI Bears a Software Patch

SAP reported a strong second quarter with an 11% revenue increase to €9.88 billion, driven by a 24% rise in cloud sales. The company eased AI disruption fears by embedding AI into its cloud offerings, enhancing customer value. Despite a slight cut in operating profit guidance due to acquisitions, SAP's cloud backlog grew 26%, indicating sustained customer commitment.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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