Real-World Case Studies and Customer Success Stories with PRWeb

SickKids Foundation used Cision to improve its fundraising communications. The team cut time spent on daily monitoring reports by 50%.... They customized Cision’s monitoring tools for different needs. Cision Insights gave them deep competitive analytics. This helped SickKids maximize reach and fundraising opportunities.
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St. Baldrick's Foundation used Cision to adapt its PR strategy during the pandemic. The nonprofit shifted from in-person events to... building an online community. This helped them keep funding their mission despite 2020's challenges. The foundation quickly adjusted its communications to stay visible. Their new approach supported ongoing awareness and engagement.
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Cision and MultiVu helped Banfield Foundation launch a pet disaster preparedness campaign after Hurricane Harvey. The campaign used a PSA... and multichannel news release to reach pet owners nationwide. It generated 558 stories and over 627 million media impressions. The PSA had 500,000 views and aired 5,456 times, reaching 97 million viewers. Community events and kit donations increased awareness and saved pets' lives.
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Cision Communications Cloud helped Alzheimer's Research UK raise its profile in dementia research. The charity used Cision to get a... clear view of its communications and act more strategically. With access to a large influencer database, they targeted and reached key voices in their field. Cision Insights gave them analytics to better understand their audience. Campaign management became smarter and more effective with Cision's tools.
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Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.
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Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact for board and donor reporting. Cision streamlined communications, letting CEH focus on public health advocacy.
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Cision Communications Cloud helped Kringle Industries track public sentiment about Santa Claus. The team replaced their outdated Clausometer with advanced... media monitoring and analytics. They used Cision to access influencer databases and run an integrated marketing campaign. The campaign targeted children under 12 and their parents. Kringle Industries promoted a research study showing positive outcomes for children who received Santa's gifts. Cision enabled better outreach to media and social influencers, boosting holiday cheer and brand awareness.
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Cision Communications Cloud helped the Center for Environmental Health (CEH) boost outreach efficiency by 40%. CEH doubled their response rates... and gained 75% more visibility with targeted media lists and real-time contact updates. The nonprofit replaced manual spreadsheets with automated tools, saving time for their small team. CEH now tracks PR impact and reports results to stakeholders using Cision's analytics. The solution supports their mission to protect public health by improving communications.
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The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's monitoring tools to... find high-traffic media coverage. The agency re-pitched those outlets with new stories to boost website visits. Cision also helped them track and prove increases in domain authority for CarmelCalifornia.com. This approach drove more traffic and measurable results for their client.
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Small Dog Creative used Cision to expand their PR services. They built media lists and distributed press releases for clients.... Cision helped them track open rates and coverage. The platform made it easy to access contacts and outlets. As a result, they earned more media coverage and special feature stories for clients. Cision became essential for their PR and communications work.
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Rocket Media Communications used Cision PR Newswire to promote the 'Nomad Universe' festival in Saudi Arabia. They launched a multichannel... news release to reach media worldwide. The campaign achieved 90th percentile in total visibility. The event release was viewed over 6,100 times. SEO and reach were much higher than similar industry events. Cision helped Rocket Media maximize awareness for their client.
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Russo Partners, LLC uses Cision to support its PR and communications strategy. The firm relies on Cision for reliable customer... service and advanced analytics. Cision helps Russo Partners quickly generate analytic reports for clients and demonstrate the value of public relations. In a recent campaign, Cision enabled the firm to find relevant reporters and boost event attendance for a healthcare client. The advanced analytics feature helps Russo Partners evaluate competition and deliver strong results for clients.
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Cision helped Be Your Best Today expand media exposure for their clients. Before using Cision, the company relied on trial... and error for PR strategies. With Cision, they used press release distribution to reach new media outlets. The platform's credibility and reach made a strong impact, especially after events. Cision made daily work easier by providing reliable resources and insights.
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Cision helped Russo Partners, LLC improve their PR strategy. The firm used Cision for advanced analytics and media outreach. Cision... made it easy to generate analytic reports for clients. This helped Russo Partners show value and ROI in public relations. Cision also boosted event attendance by helping find relevant reporters. Russo Partners trusts Cision for reliable news distribution and high-quality service.
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The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's media monitoring tools... to find high-traffic stories and re-pitch outlets, driving more website visits. The agency also tracked and proved an increase in CarmelCalifornia.com's Domain Authority using Cision. This approach helped them show real results for their client. Cision supported their integrated communications plan with actionable insights.
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Kringle Industries used Cision to manage a major PR crisis. The company noticed a drop in public sentiment toward their... CEO, Santa Claus. They launched an integrated marketing campaign with Cision's help. The campaign aimed to improve their brand image and capture full media coverage. This effort helped protect their reputation during a critical season.
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Kohler faced the challenge of engaging media and consumers when CES 2021 went virtual. They used Cision MultiVu to create... an interactive virtual booth and host a virtual press day. This approach helped them attract more visitors and generate more earned media than previous years. Kohler also reduced costs compared to traditional trade shows. The virtual experience matched or exceeded their in-person results.
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Giani used Cision to improve its PR and communications strategy. Before Cision, Giani relied on social media and blogging for... exposure but struggled to reach new consumer categories. With Cision, they accessed a large media contact database and used targeted email distribution. This led to 18 impactful PR placements across nine media platforms and a 29% increase in sales. A campaign for their DIY marble product resulted in a 53% sales spike after a feature on The Rachael Ray Show.
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Cision Comms Cloud and Cision Insights helped pladis improve global brand visibility and real-time communications. pladis used the platform to... monitor media, analyze data, and support local teams with fast, actionable insights. The solution enabled better targeting of media outreach and measurement across all channels. The partnership made communications more dynamic and responsive, with deep insights into key influencers. pladis now acts faster and more effectively in global PR efforts.
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Cision MultiVu helped Kohler adapt to a virtual CES in 2021. Kohler needed to engage media and consumers remotely after... the event went online. The solution included a virtual booth, a virtual press day, and exclusive content. Kohler generated more earned media than previous years and reduced costs. This case highlights success in campaign and event analysis for consumer goods.
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Cision helped Oofos bring PR in-house and streamline communications. The platform's media database, email distribution, and analytics tools made campaign... execution and reporting easier. Oofos achieved over a 40% open rate on a recent campaign, gaining earned media coverage and new editor connections. Cision's analytics feature tracks mentions, reach, and sentiment, saving hours each day. The platform improved efficiency and campaign results for Oofos.
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Design Hotels used Cision Communications Cloud to share stories about its unique hotels worldwide. The platform helped them pitch stories... and set up meetings with journalists. They created VIP lists to target high-profile media. Design Hotels also built a multimedia newsroom using Cision. This made it easier to show the diversity of their hotel portfolio.
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ALG Vacations faced travel disruptions during the pandemic. They needed to keep clients informed and confident about future travel. ALG... used Cision MultiVu to launch a multi-channel campaign. The campaign targeted different audiences with tailored messages. ALG built trust and positioned itself as a travel industry leader. The effort helped secure business for travel agent partners.
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Cision Communications Cloud helped Design Hotels share unique stories from its global hotel portfolio. The platform let them pitch stories... and set up one-on-one meetings with journalists. Design Hotels built VIP lists to target high-profile media. They also created a multimedia newsroom using Cision. This improved their global PR and storytelling.
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Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.
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Apple Leisure Group faced a major challenge when COVID-19 halted travel and created uncertainty for customers. They used Cision MultiVu’s... Catalyst Interactive Experience and Communications Hub to engage travelers and gather insights, reaching over 16,000 page views in 30 days. A Virtual Media Tour and Facebook Live events showed safety measures and reassured clients. Their campaigns earned over 15 million impressions and 647 airings. ALG maintained strong client relationships and positioned themselves as a trusted travel resource during the pandemic.
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Cision helped Simmons Bank upgrade their newsroom and investor relations websites. Simmons Bank gained 100% visibility on website analytics, moving... from no measurement to full digital tracking. The new content management system lets their team publish updates faster and with more control. Support response time improved by 10x compared to their previous vendor. Simmons Bank now saves time and resources while telling better brand stories online.
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Cision helped Simmons Bank upgrade their newsroom and investor relations websites. The bank gained 100% visibility on website analytics, moving... from no measurement to full digital insight. Simmons Bank now publishes content faster and enjoys ten times quicker support response. The new platform lets them control storytelling and host successful earnings events. Their team saves time and resources with an easy-to-use content management system.
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Cision helped Simmons Bank upgrade their newsroom and investor relations websites. The bank needed better content control, faster updates, and... analytics. Cision delivered a new platform with robust analytics, enabling 100% visibility into website performance. Simmons Bank now publishes updates quickly and enjoys ten times faster support response. Their team can focus on storytelling and stakeholder engagement using new digital tools.
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Simmons Bank improved their storytelling. Their Newsroom and Investor Relations websites exceeded expectations.

PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire's distribution and content audit services to... improve visibility and editorial pickup. The team learned SEO and multimedia best practices. MoneyGram saw more than double the increase in story pickups. The partnership increased credibility and content discoverability.
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PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire distribution to improve content visibility and... editorial coverage. PR Newswire performed a content audit and shared SEO best practices. MoneyGram saw more than double the increase in story pickups. The partnership increased credibility and discoverability for MoneyGram's communications.
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PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire’s content audit and best practices to... improve visibility and editorial pickup. The team learned to use multimedia, SEO, and keyword strategies for better results. MoneyGram saw more than double the increase in story pickups. The company valued the tailored feedback and expert consultation.
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pladis used Cision Comms Cloud and Cision Insights to improve its global communications. The company needed real-time visibility into media... coverage and consumer sentiment across multiple brands and markets. With Cision, pladis gained deep monitoring, analytics, and targeted media outreach tools. The platform enabled real-time tracking, influencer identification, and consistent measurement of PR efforts. Monthly reports now help pladis show the value of communications to leadership.
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Cision helped Bacardi boost its Good Spirited CSR initiative. Bacardi used Cision's analytics to track and improve communications. Media coverage... rose by over 700%. Earned media coverage increased by 300%. Bacardi saw a 30% year-over-year rise in web traffic. The team used these insights to refine future campaigns and target key stakeholders.
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Cision supported Bacardi's Good Spirited CSR initiative with media monitoring and analytics. Bacardi aimed to boost internal and external awareness... of its sustainability efforts, engaging nearly 5,500 employees and launching in 170 markets. Cision provided bi-yearly insights reports and tracked press release performance and earned media coverage. Bacardi saw increased stakeholder buy-in and more media opportunities through targeted communications and robust measurement.
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Tom Smith used HARO, a Cision company, for over 10 years to boost PR and communications. He generated several million... dollars in earned media for FMI Corporation and hundreds of thousands for Anua International, all without a PR budget. HARO helped him connect with journalists and build a large network. As a one-person marketing team, he secured major media coverage and wrote 1,500 articles for DZone.com. His work contributed to a successful company sale.
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Cision's multichannel news release and guaranteed paid placement helped Ellisphere boost campaign engagement by 48% and 35% across two campaigns. The MNRs attracted... over 11,000 unique visitors and hundreds of downloads, shares, and clicks. Each campaign achieved more than 250,000 impressions on major French media sites. Ellisphere overcame email deliverability issues and expanded its brand awareness using multimedia press releases and native ad placements. The new approach ensured fast, broad visibility for their news and services.
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Ellisphere is a French company with 125 years of experience. They provide business data services. They focus on data marketing,... analysis, risk management, and compliance.
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Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
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Cision supported Ford Motor Company in launching the Mustang Mach-E, their first all-electric vehicle. The PR campaign drove 2.5 million... site visits in two months and filled First Edition reservations on Ford.com. Ford ranked among the top 10 Google Search topics during launch. The campaign boosted brand awareness and sentiment, especially with Gen-Z. Cision's platform helped Ford prove PR ROI and manage earned media.
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Ford used Cision's data and insights tools to launch the Mustang Mach-E. The team aimed to drive online reservations and... boost positive media coverage. They achieved a 0.99% earned media conversion rate, surpassing their 0.7% goal. The campaign generated 2 billion in media reach and 2.5 million site visits in two months. Nearly 70% of people aware of the launch linked the Mach-E to Ford.
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Cision helped Readers. com secure dozens of media placements during the holiday season. The platform made it easy to research...journalists, build press lists, and monitor coverage. Readers.com used Cision’s HARO feature to quickly connect with reporters for gift guide roundups. This led to increased sales and more impactful PR campaigns. The media coverage tool saved time and improved results for their small team.
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Indigo Books Music uses Cision Comms Cloud to manage media relations and PR campaigns. The platform helps Indigo track coverage,... connect with journalists, and organize press releases. Indigo can measure media impressions and group coverage by product category. The team uses dashboards and tags to evaluate PR performance year over year. Cision makes it easy for Indigo to plan, search, and distribute pitches for key events and product launches.
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Indiska used the Flowbox platform to add user generated content (UGC) to their online store. They wanted to inspire shoppers... and boost online sales, as impulse buys online were much lower than in stores. Flowbox let Indiska show customer photos on product pages and make their Instagram feed shoppable. This increased time on site by up to 80%. Indiska saw higher click-through and conversion rates, plus saved time and money on content creation.
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