SumUp Connect vs. Thanx Software: Comparing Best Customer Loyalty Management Solutions 2026

Overview: SumUp Connect and Thanx Software as Customer Loyalty Management Category solutions.

In the Customer Loyalty Management category, Fivestars and Thanx Software cater to distinct user needs. Fivestars offers comprehensive capabilities in loyalty and promotion management, supporting diverse business objectives like enhancing customer relationships and acquiring new ones. Its standout features, such as integration and security, are supported by 24/7 assistance and appeal to large enterprises across various industries, including retail and education. Meanwhile, Thanx Software emphasizes engagement, feedback, and value management, enhancing retention and sales for food and beverage enterprises. AI-driven analytics and insights provide a personalized touch, backed by robust email support to address user concerns promptly.

SumUp Connect: Fivestars helps local businesses attract new customers through automated SMS, email, and their mobile app. Businesses can tap into a network of 50 million customers who love local.

Thanx Software: Thanx helps businesses increase customer lifetime value through data-driven engagement and digital experiences. Restaurants, retailers, and malls benefit from these modern solutions.

SumUp Connect Thanx Software
Key Capabilities Supported Fivestars excels in loyalty and promotion management, allowing users to customize programs and track customer engagement effectively. → Thanx Software focuses on engagement and loyalty management, with added strengths in feedback and lifetime value management. →
Business Goals Fivestars helps enhance customer relationships and acquire new customers, with a focus on increasing sales and entering new markets. → Thanx Software is geared towards boosting sales and customer retention, emphasizing improved ROI and lifetime value. →
Core Features Integration and custom reports are among Fivestars' core features, meeting the demands of users needing data migration and privacy. → AI-powered analytics and custom reports are highlights for Thanx Software, providing valuable insights for targeted campaigns. →
Vendor Support Fivestars offers 24/7 support, readily available through email, chat, and phone, suiting enterprises with complex operations. → Thanx Software provides responsive email support and around-the-clock assistance for urgent inquiries. →
Segments and Industries Fivestars serves a wide customer range including large enterprises, with strong presence in retail and education industries. → Thanx Software is predominantly used by large food and beverage enterprises, indicating its specialty in this niche. →
Operational Alignment Fivestars fits seamlessly into varied operational workflows, ideal for businesses managing extensive loyalty programs. → Thanx Software offers personalized engagement strategies, well-suited for the food and beverage sector's unique workflow needs. →
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Applying your context and needs changes the comparison

SumUp Connect and Thanx Software: Best activities based on customer satisfaction

SumUp Connect in Action: Unique Activities

What benefits does SumUp Connect offer for Loyalty Management?
Fivestars allows businesses to build loyalty programs by tracking customer points and offering rewards. Customers can easily earn and redeem points via phone number check-ins and receive notifications about offers and rewards. A drawback of the program is that some businesses are switching to other loyalty programs, leaving users with potentially unused points.
"...Overall it's an easy to use system that offers you points and rewards as long you remmeber your phone number:) ...." Peer review by Olivia G., Tech sourcer, Consumer Goods
How does SumUp Connect facilitate Promotion Management?
The system facilitates access to promotions, discounts, and coupons. It enables businesses to directly send promotional information to customers. A limitation of the system is that promotional offers expire quickly.
"...I like that I can use this app to collect reward points for a local bread store and it notifies me where coupons and deals are available for that store...." Peer review by Verified Reviewer
What makes SumUp Connect ideal for Discount Management?
Fivestars Discount Management enables users to find and access discounts, coupons, and deals from participating businesses. nThe system keeps track of earned points and available discounts, allowing users to redeem them for savings.nThe system has a limitation in that discounts and deals expire relatively quickly.
"...It's accepted by many retail shops and accumulates the points that can be used toward discounts, coupons and various freebies...." Peer review by nadya K., shopper

Thanx Software in Action: Unique Activities

How does Thanx Software address your Engagement Management Challenges?
Thanx provides customer engagement solutions for restaurants and retailers. nIt helps businesses understand customer interactions, personalize experiences, and build loyalty through targeted engagement strategies.nThis results in increased customer retention and sales.
"...Thanx is helping us bridge the gap between the digital and in-store experience so our customers can interact with us in a way that is completely seamless and intuitive...." Peer review by Stacie Colburn Hayes, Vice President of Marketing, Oath Pizza
What benefits does Thanx Software offer for Customer Feedback Management?
Thanx Software provides a platform that enables businesses to gather customer feedback. nThe software captures feedback through surveys and integrates with ordering platforms, allowing for real-time responses.nThis information helps businesses identify valuable customers, track satisfaction, and create targeted offers.
"...Thanx Personalized Winback uses an advanced ensemble-based Machine Learning algorithm to predict the churn likelihood of an individual guest based on nearly 40 data points, including spend and visit frequency compared to past behavior, recent and historic customer satisfaction, average check, LTV, likelihood of reacquisition and more...." Thanx Enhances Machine Learning Platform with Personalized Winback to Reduce Churn for Restaurants and Retailers
What Are the key features of Thanx Software for Lifetime Value Management?
The software helps businesses increase customer lifetime value through data-driven marketing strategies. It provides detailed customer data, including purchase history, visit frequency, and lifetime value, enabling businesses to create targeted offers and understand customer behavior. The software also offers custom recommendations to maximize customer lifetime value.
"...As the system-of-record for customer data, Thanx delivers deeper, data-driven relationships that increase same-store sales and lifetime value from top customers and acquires more who look like them...." Peer review
How does Thanx Software facilitate Campaign Management?
The software provides a centralized platform for managing multi-channel marketing campaigns, including push notifications, SMS, and email. The software enables businesses to segment customers and communicate with them through automated and intentional marketing programs. The software offers closed-loop campaign reporting to measure the impact of marketing campaigns.
"...That ability to look at segments of our customers and communicate with them both in an automated way and in a very intentional marketing program way has been a game-changer for us...." Peer review by Keith Cox, President & Chief Executive Officer, Pacific Catch

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

SumUp Connect Thanx Software
Peer score 4.6 4.5
Peer insights 2996 1144
Top industries
Retail 12.0%
Food & Beverages 10.0%
Education 9.0%
Food & Beverages 100.0%
SMB and Mid-Market 71.0% 100.0%
Enterprise 29.0% 0.0%
Pricing SumUp Connect

News

Latest SumUp Connect news

SumUp Launches in Canada, Bringing Simple, Transparent Payments ...

SumUp has launched its services in Canada, marking its 38th market entry. The company introduces the SumUp Go card reader and Payment Links to provide small businesses with simple, transparent payment solutions. These tools enable merchants to accept in-person and remote payments efficiently, supporting the growing demand for digital payment solutions in Canada.

15/06/2026 - source

Latest Thanx Software news

Thanx Launched RecoveryAI to Transform Restaurant Guest Recovery Into ...

Thanx launched RecoveryAI, an AI-powered tool that automates guest recovery for restaurants, converting service recovery efforts into revenue opportunities. Integrated within the brand's loyalty platform, RecoveryAI personalizes responses and charges based on successful guest returns, positioning it as an efficient acquisition channel.

04/08/2026 - source