Overview: Madison Logic ABM and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.

Madison Logic ABM and RollWorks both serve as Account Based Marketing solutions with unique strengths. Madison Logic ABM is geared towards large enterprises with needs in new lead generation and brand awareness, featuring seamless integration and 24/7 support. RollWorks focuses on analytics and AI capabilities with strong support and diverse customer sectors, spanning from internet to telecommunications. Both products offer robust solutions, but cater to differing scales and complexities of business operations.

Madison Logic ABM: Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Madison Logic ABM and AdRoll ABM (formerly RollWorks): Best Use cases based on the customer satisfaction data

Madison Logic ABM

4.0

AdRoll ABM (formerly RollWorks)

4.6

AI Powered

Key Capabilities Supported

Madison Logic ABM excels in account management, new lead generation, and advertisement support, addressing critical marketing operations. read more →

RollWorks stands out with extensive account management and engagement management capabilities, aiding digital marketing efforts. read more →

Business Goals

Madison Logic ABM helps improve ROI and build brand awareness, ideal for scaling operations and entering new markets. read more →

RollWorks focuses on improving ROI and increasing sales, aligning with businesses aiming to enhance customer relationships. read more →

Core Features

Featuring integration and custom reporting, Madison Logic ABM supports comprehensive analytics and data management. read more →

RollWorks offers AI-powered analytics and custom reports, ensuring smooth migration and secure data handling. read more →

Vendor Support

Madison Logic ABM offers 24/7 support, reflecting a commitment to uninterrupted service delivery. read more →

RollWorks provides 24/7 support, complemented by chat and email options to address diverse customer needs. read more →

Segments and Industries

Madison Logic ABM is favored by large enterprises in marketing and IT sectors, indicating its robust enterprise appeal. read more →

With a strong presence in computer software and telecommunications, RollWorks effectively serves large enterprises and mid-markets. read more →

Operational Alignment

Designed for complex operations, Madison Logic ABM fits seamlessly into large enterprises' workflows. read more →

RollWorks adapts well to varied operational scales, from mid-market to enterprise environments, thanks to its versatile feature set. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

No Data

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medium

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Integration Risk

low

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low

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Migration Risk

No Data

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

Custom Reports

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Analytics

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AI Powered

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Most deployed common Use Cases for Madison Logic ABM and AdRoll ABM (formerly RollWorks)

How does Madison Logic ABM and AdRoll ABM (formerly RollWorks) address your Account Management Challenges?

Madison Logic and Rollworks both enable account-based marketing (ABM) campaigns. Madison Logic focuses on finding and engaging influential individuals within targeted accounts, while Rollworks specializes in display advertising campaigns. Madison Logic integrates with CRM and marketing automation platforms, while Rollworks is built on the Salesforce Platform. The summary is limited to the provided comments and does not include external information.

"...We chose them in part due to the positive feedback we had read about the firm while researching ABM...." Peer review by Adnan L

"...With other ABM vendors we were paying double or triple the cost to get a visit to our website...." Peer review by Tina Cabanez, Director of Marketing, Transpay

How does Madison Logic ABM and AdRoll ABM (formerly RollWorks) address your Generation Of New Leads Challenges?

Madison Logic and Rollworks both assist businesses in generating new leads. Madison Logic focuses on lead generation and brand awareness, while Rollworks emphasizes lead generation and engagement. Rollworks offers an automated solution that streamlines the process, whereas Madison Logic offers a more tailored approach with options for lead generation. These summaries are limited to the provided comments and do not encompass all aspects of the tools.

"...We recently started using Madison Logic for lead generation...." Peer review by Adnan L

"...With traditional lead generation tools, we're unable to target founders as effectively...." Peer review by Andee G

What solutions does Madison Logic ABM and AdRoll ABM (formerly RollWorks) provide for Advertisement?

Madison Logic Abm and Rollworks both offer advertising platforms designed to target specific accounts. Both platforms allow users to deliver personalized ads to target accounts and integrate with CRM and marketing automation systems. However, Madison Logic Abm emphasizes its ability to target accounts based on the buyer journey, while Rollworks focuses on uncovering new contacts within target accounts and delivering highly relevant ads. The summary is limited to comments provided and does not reflect the full capabilities of either platform.

"...It includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis...." Peer review

"...Growlabs is a good channel for our lead funnel which supplements our internet advertising and SEO campaigns...." Peer review by Seth W, CEO, Marketing and Advertising