ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
iContact: iContact is an easy-to-use email marketing platform for businesses. Users can quickly sign up and send emails without any marketing experience.
This comparison report of ActiveCampaign vs. iContact is based on a specific set of business needs and context. The comparison uses 25800 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and iContact
ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation, whereas iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.
"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti
"When I decided to make the change to iContact, it was right before, it was right before I was about to send something really important. And even though I didn’t have time to learn a whole new platform, iContact made it easy and held my hand the whol...e time — all the other choices out there are just too overwhelming, and expensive. " - Helene Segura
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ActiveCampaign and iContact: Best activities based on customer satisfaction
ActiveCampaign in Action: Unique Activities
How efficiently Does ActiveCampaign manage your Engagement Management?
"...Helping my client become more efficient by automating sales email and post-event email campaigns, and also automating engagement with a monthly newsletter...." Peer review by Sara D, Consultant
What makes ActiveCampaign ideal for Campaign Management?
"...Lastly, the ease of customizability is a huge thing that I wanted with my new email campaign program, and ActiveCampaign has the best out of all of the ones that I have tried...." Peer review by Ashley M, Marketing Analyst, Real Estate
How efficiently Does ActiveCampaign manage your Training & Onboarding?
"...Right from sign up I was offered (and took) free 30-minute onboarding calls...." Peer review by Rob C, Director
iContact in Action: Unique Activities
What solutions does iContact provide for Communication Management?
"...We use iContact to maintain the email list, and to send targeted emails to the list on a weekly basis...." Peer review by Verified Reviewer, Management Consulting
What Are the key features of iContact for Contact List Management?
"...HTML emailing and contact list management keep it at the top of my list for managing communication...." Peer review by Verified Reviewer, Education
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Scale best practices
-
Build brand awareness
-
Improve internal communications
-
Grow market share
-
Increase customer life time value
-
Improve brand engagement
-
Improve digital and social presence
-
Improve efficiency
-
Manage risk
-
Shorten ramp up time
-
Improve stakeholder relations
-
Establish thought leadership
- See 15 more
-
Acquire customers
-
Increase sales & revenue
-
Improve ROI
-
Enhance customer relationships
-
Scale best practices
-
Improve digital and social presence
-
Build brand awareness
-
Enter new markets internationally or locally
-
Grow market share
-
Improve internal communications
-
Improve brand engagement
-
Launch new products
-
Improve efficiency
-
Improve consistency
-
Improve navigation
-
Increase customer life time value
- See 13 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| ActiveCampaign | iContact | |
|---|---|---|
| Peer score | 4.5 | 4.3 |
| Peer insights | 17414 | 8386 |
| Top industries |
Marketing And Advertising 25.0%
Consumer Services 9.0%
Information Technology And Services 6.0%
|
Marketing And Advertising 14.0%
Education 7.0%
Non Profit Organization Management 7.0%
|
| SMB and Mid-Market | 96.0% | 88.0% |
| Enterprise | 4.0% | 12.0% |
| Pricing | ActiveCampaign | iContact |
Integrations
Ecosystem partners each product commonly connects with.
ActiveCampaign
News
Latest ActiveCampaign news
ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average
ActiveCampaign has launched Active Intelligence: Wavelength, a marketing AI that personalizes campaigns based on a business's own data. This new feature enhances engagement rates by 75% and offers over 300 capabilities, enabling marketers to automate tasks and refine strategies using their own account history and customer data.
Latest iContact news
Save Time & Scale Your Email Marketing with iContacts Saved Block
iContact has introduced a new feature called Saved Content Blocks, designed to enhance email marketing efficiency. This feature allows marketers to save and reuse frequently used content blocks, ensuring brand consistency and reducing repetitive design work. It supports collaborative workflows by maintaining a central library of on-brand components, facilitating faster email creation and scalability.
How does iContact address your Social Media Management Challenges?