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Account-Based Marketing(ABM) Software 2024: Comprehensive Guide - Page 3

Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.

Learn why ABM is important and how it helps businesses and how to choose the right ABM software.

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What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Account Based Marketing software to drive results.

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Updated By Cuspera

Last updated: Sep 27, 2024

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93 Account Based Marketing Software

infodesk Icon

infodesk

4.40
★★★★★
★★★★★

Trusted Intelligence At Your Fingertips

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Highlights
Top Business Usecases : Workflow management,Competitive intelligence,Collaboration
Top Features : Dashboard,Alerts: popups & Notifications

Vendor: Infodesk

Company Size: 201-500

Thinknum Icon

Thinknum

4.00
★★★★★
★★★★★

Thinknum Alternative Data – Wield the web as a database

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Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Products & pricelist management
Top Features : Recording

Vendor: Thinknum, Inc.

Company Size: 11-50

HQ Location: 575 5th Avenue, 26th Floor, New York, NY 10017, US

Financials: SERIES A

N.Rich Icon

N.Rich

4.00
★★★★★
★★★★★

Account-Based Marketing Advertising Platform | N.Rich Your ABM

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Highlights
Top Business Usecases : Advertisement,Account management,Engaging and following up
Top Features : Personalization

Vendor: N.Rich Technologies Oy

Company Size: 11-50

HQ Location: Kampinkuja 2 Helsinki FI-00100 Finland

Financials: SERIES A

Aberdeen Marketspace Icon

Aberdeen Marketspace

4.44
★★★★★
★★★★★

Marketing Intelligence to uncover buyer research behavior

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Aberdeen Marketspace is a Marketing Data Intelligence Software. It provides intelligence into companies who are currently in-market to buy with insight into demand by segment as well as awareness and consideration by the vendor. It is useful for sales and marketing to enhance customer relationships, increase sales & revenue.

Highlights
Top Business Usecases : Engagement management,Forecasting,Engaging and following up

Vendor: Aberdeen.

Company Size: 101-250

HQ Location: 60 Hickory Drive, Waltham, MA 02451, US

Financials: M&A

Kwanzoo Icon

Kwanzoo

4.15
★★★★★
★★★★★

Adaptive Account-Based Marketing - ABM Advertising ...

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About Kwanzoo:

Highlights
Top Business Usecases : Account management,Engaging and following up,Engagement management
Top Features : Personalization

Vendor: Kwanzoo, Inc

Company Size: 11-50

HQ Location: Santa Clara, CA

Financials: PRIVATE

RockerBox Icon

RockerBox

4.00
★★★★★
★★★★★

Rockerbox Attribution Platform

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RockerBox is a Marketing Attribution Software. Rockerbox makes enterprise grade multi-touch attribution simple and affordable. Rockerbox can uncover marketing ROI across all digital and offline channels in one location.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Channel marketing
Top Features : Live monitoring

Vendor: Rockerbox, Inc.

HQ Location: 138 Mulberry St, New York, US

Madison Logic ABM Icon

Madison Logic ABM

3.97
★★★★★
★★★★★

Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals

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Madison Logic is an Account-Based Marketing platform. Madison Logic ABM brings sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one. It helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

Highlights
Top Business Usecases : Account management,Generation of new leads,Advertisement

Vendor: Madison Logic, Inc

Founded: 2004

Company Size: 101-250

HQ Location: 257 Park Avenue South, 5th Floor, New York, New York 10010

Financials: M&A

Foundry ABM (formerly Triblio ABM) Icon

Foundry ABM (formerly Triblio ABM)

4.00
★★★★★
★★★★★

Maximize ROI with risk-free ABM

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Foundry (formerly IDG) is an account-based marketing solution that helps marketers identify purchasing intent. It is a suite of account-based marketing services that helps to build stronger relationships with the most valued customers and prospects with highly targeted and personalized interactions at scale.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization

Vendor: Foundry

Company Size: 11-50

HQ Location: 140 Kendrick Street, Building B, Needham, MA 02494, US

Financials: PRIVATE

iSpot.tv Icon

iSpot.tv

4.19
★★★★★
★★★★★

TV Ad Measurement for Disruptive Brands

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iSpot.tv is a TV Ad Measurement platform that can be used in industries such as Business & Legal, Education, Life & Entertainment, Food & Beverage, and more. It enables Media Measurement, TV Attribution and Marketing Stack Integration.

Highlights
Top Business Usecases : Advertisement,Helpdesk management,Engaging and following up

Vendor: iSpot.tv, Inc.

Founded: 2012

Company Size: 101-250

HQ Location: Bellevue, WA

Financials: SERIES C

AccountPal Icon

AccountPal

4.13
★★★★★
★★★★★

AccountPal - Account Centric Sales and Marketing on Salesforce

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Highlights
Top Business Usecases : Account management,Engaging and following up,Engagement management
Top Features : Live monitoring

Vendor: Sifted Technologies, Inc.

Company Size: NA

Financials: NA

Interspire Icon

Interspire

4.02
★★★★★
★★★★★

An advanced self-hosted email marketing automation software

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Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engaging and following up
Top Features : Personalization,Templates

Vendor: Interspire Pty. Ltd.

Company Size: 11-50

HQ Location: United States

Financials: PRIVATE

TYASuite Sales Order Management Icon

TYASuite Sales Order Management

4.00
★★★★★
★★★★★

Monitor Your Sales Smoothly With Sales Order Management Software

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TYASuite Sales Order Management is an end-to-end solution for all the sales processing from orders to payments to invoices and delivery, integrated into one platform for easy access and airtight management. It helps to capture the data and reduce the cost, Ease the complicated tasks, Remove the discrepancies along with complexities, also help to increase the visibility.

Highlights
Top Business Usecases : Order management,Payment management,Billing and invoice management
Top Features : Alerts: popups & Notifications

Vendor: TYASuite Software Solutions Private Limited

Company Size: 51-100

HQ Location: R.K Complex, 2nd Floor, 152, KHB Colony, 5th Block, Koramangala, Bengaluru, Karnataka 560095.

Financials: PRIVATE

Printfection Icon

Printfection

4.29
★★★★★
★★★★★

Create and send branded swag anywhere

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Eway CRM is a Microsoft Outlook plug-in with a client-server architecture that uncovers the full potential of Microsoft Outlook. It quickly creates leads/projects from emails, also with integrated mail merges that help to manage customer relationships, track projects, and tasks and work as a team.

Highlights
Top Business Usecases : Engagement management,Merchandising,Engaging and following up
Top Features : Gamification,Rewards,Personalization

Vendor: Printfection LLC

Founded: 2004

Company Size: 11-50

HQ Location: 110 16th Street, Suite 1400 Denver, CO 80202

Financials: PRIVATE

Kickfire Icon

Kickfire

4.24
★★★★★
★★★★★

KickFire IP Address-to-Company API, Real-Time Visitor Intent

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KickFire is an ABM platform for marketing, sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Alerts: popups & Notifications,Personalization,Landing page

Vendor: KickFire, Inc.

Founded: 1999

Company Size: 11-50

HQ Location: 2290 N 1st St, Suite 102 • San Jose, CA 95131

Financials: PRIVATE

ON24 Platform Icon

ON24 Platform

4.23
★★★★★
★★★★★

Platform to convert customer engagement into revenue

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On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Highlights
Top Business Usecases : Attendee engagement,Engaging and following up,Generation of new leads
Top Features : Recording,Personalization,Widgets

Vendor: On24

Founded: 1998

Company Size: 251-500

HQ Location: 50 Beale Street, 8th Floor San Francisco, CA 94105

Financials: SERIES C

HG Insights Icon

HG Insights

4.22
★★★★★
★★★★★

Technographic Intelligence

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HG Insights is a techographics (technology intelligence) provider for B2B marketers, sales, strategy, growth teams and business owners to provide better technology related insights to analyze markets and increase sales

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Account management
Top Features : Feedback surveys,Personalization,Widgets

Vendor: HG Insights Inc

Founded: 2010

Company Size: 51-100

HQ Location: 1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Financials: SERIES B

Datanyze Icon

Datanyze

4.20
★★★★★
★★★★★

Find Business Contact Info for B2B Sales Prospects

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Datanyze is a technographics provider helping sales, marketing and business intelligence teams to grow business, assessing technologies used by companies.

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Generation of new leads
Top Features : Personalization,Widgets,Alerts: popups & Notifications

Vendor: Datanyze

Founded: 2012

Company Size: 51-100

HQ Location: 2530 Meridian Pkwy, 300, Durham, North Carolina 27713, US

Financials: M&A

Adobe Marketo Engage Icon

Adobe Marketo Engage

4.18
★★★★★
★★★★★

Marketing Automation Software for lead management and B2B marketers

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Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Landing page,Personalization,Templates

Vendor: Adobe Inc.

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: SERIES A

Align.ly Icon

Align.ly

4.17
★★★★★
★★★★★

The Revenue Operations Company

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Align.ly is a Marketing Data Intelligence Software. Align.ly specializes in helping high-growth B2B organizations align sales, marketing, and operations to achieve predictable, scalable growth.

Highlights
Top Business Usecases : Account management,Lead routing,Training & onboarding

Vendor: Align.ly

Company Size: 1-10

HQ Location: Waltham, MA 02453, US

Financials: PRIVATE

Anteriad Marketing Cloud Icon

Anteriad Marketing Cloud

4.17
★★★★★
★★★★★

Your all-in-one marketing platform, perfected by data.

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Highlights
Top Business Usecases : Account management,Lead qualification: technographic,Lead qualification

Vendor: Anteriad LLC

Company Size: 101-250

HQ Location: 2 International Drive, Rye Brook, NY 10573, US

Financials: PRIVATE

bombora Company Surge Analytics Icon

bombora Company Surge Analytics

4.16
★★★★★
★★★★★

Customer Resource Center

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bombora Company Surge Analytics is a Marketing Data Intelligence Software. It aggregates the content consumption activity of millions of B2B organizations and informs customers when target organizations are indicating active demand for their products or services. This product is powered by Intent data, which is a collection of business users' web activity and content consumption by topic. It is used by marketing and sales teams to base their actions on the knowledge of what companies are in the market for which products.

Highlights
Top Business Usecases : Account management,Generation of new leads,Sending & publishing communications

Vendor: Bombora, Inc

Company Size: 51-100

HQ Location: 419 Park Ave South, 12th Floor, New York, New York 10016, US

Financials: PRIVATE

BuzzBoard Icon

BuzzBoard

4.16
★★★★★
★★★★★

BuzzBoard - Accelerate sales by knowing your customers, their Market, and their Competitors

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BuzzBoard is a Complete Intelligence Engine for B2SMB Businesses to enhance customer engagement, increase sales and increase revenue.

Highlights
Top Business Usecases : Engagement management,Generation of new leads,Engaging and following up
Top Features : SEM,SEO,Calculator

Vendor: BuzzBoard, Inc.

Company Size: 101-250

HQ Location: 345 California St., Suite 600 San Francisco, CA 94104

Financials: PRIVATE

CloudLead Icon

CloudLead

4.15
★★★★★
★★★★★

Cloudlead: B2B Lead Generation, Contact & Company Database

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CloudLead is a Sales prospecting software that is scalable providing B2B contacts customised based on the ideal customer profile for the business. It aims to enable businesses to capture the Total Addressable Market by providing verified leads and customer data.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Account management
Top Features : Personalization

Vendor: CloudLead.co

Company Size: 51-100

HQ Location: 55 E 3rd Ave, San Mateo, California 94401, US

Financials: SEED

Account Intelligence by DemandScience Icon

Account Intelligence by DemandScience

4.15
★★★★★
★★★★★

Enhance your marketing precision with accurate account insights

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Klarity by DemandScience is a B2B prospecting tool that helps to build and view prospect lists with varying levels of features like data cleaning and enrichment processes that ensure the contacts are valid and reachable.

Highlights
Top Business Usecases : Account management,Generation of new leads,Sales document management
Top Features : Personalization,Recording

Vendor: DemandScience US, LLC

Company Size: 11-50

Financials: PRIVATE