In this section, you will find
What is Account-Based Marketing (ABM)?
Benefits of ABM Software
Why is ABM Important?
Key Features of ABM Software
AI in ABM
How to Choose Right ABM Software
Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.
Learn why ABM is important and how it helps businesses and how to choose the right ABM software.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Read more about how companies in different industries are using Account Based Marketing software to drive results.
Read more about the latest news and updates in Account Based Marketing.
Updated By Cuspera
Last updated: Sep 27, 2024
Automation tool to connect with customers and drive revenue
Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.
Users can centrally manage a team of users, assign budgets, create templates, and view activity metrics. Direct mail and gifting experts guide users through the process of building successful campaigns. It enhances the unboxing experience for users recipients with custom boxes, filling, and finishing. It supports to view users inventory in real-time and send with just a click of a button. User can set alerts for low inventory. Actual human beings to handwrite every note and package every box in the warehouse for that extra special touch.
Sendoso will post events directly into users Outreach activity feed to track the status of users' gifts without ever leaving Outreach. It optimizes buyer’s journey, accelerates sales funnel with customers getting more options than ever. It helps to build real relationships with employees, recruits, beta testers, partners, investors, donors, and more by sending anything at scale with Sending Platform.
In the current climate, I think a lot of people are experiencing webinar fatigue. But because our prospect and customer education is mission-critical, our goal wasn't just to get people registered for the event we wanted them to attend. Once we implemented Sendoso, we saw Rebecca Orellana 42% incre...ase in attendance rates.
Rebecca Orellana
Marketing Director
League
Vendor: Sendoso
Company Size: 251-500
HQ Location: San Francisco, California
Financials: SERIES C
Terminus: All-in-One Account-Based Marketing Software
Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition.
The platform allows to use your data for strategic activities to attain business goals. It features Target Account Identification, Account based advertising, Marketing Analytics, Account based Analytics, Sales and In Market Intelligence.
It helps to identify and segment target audience with behavioral signals, create campaigns with ideal accounts with Account-based advertising, activate sales with sales insights and deep account intelligence. It also supports to capture all marketing, sales and digital touchpoints to get a complete picture of every target account’s engagement with your brand.
Terminus Professional Services makes sense to me because I know it's going to get done right, I know they're going to teach me how to do it, and it gives me more insight into how other Terminus clients are doing it.Daniel Englebretson
Khronos
Vendor: Terminus Software, Inc.
Founded: 2014
Company Size: 101-250
HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326
Financials: SERIES C
Convert more leads to revenue with connected buying experiences
Integrate Demand Acceleration Platform enables B2B marketers to take a data-driven approach to transformative, connected customer experiences. It provides a scalable service for growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys, convert leads and accounts to revenue, and demonstrate marketing ROI.
It serves as the centralized foundation for critical governance, integrity and global compliance to ensure lead data is validated and standardized. The flexibility of the demand cloud ensures that all leads from all demand channels are qualified before routing to systems for rapid, informed follow-up. It delivers clean, validated, verified information to the top of the funnel and into a pipeline, and transforms revenue generation efforts.
Integrate has taken away the administration of demand marketing. The software has given us efficiency, lead quality, and needed campaign insights.Pamela Guyton-Micheles
Senior Manager, Demand Generation Marketing and International Programs
Avalara
Vendor: Integrate.com, Inc
Founded: 2010
Company Size: 101-250
HQ Location: 111 West Monroe Street 19th Floor Phoenix, AZ 85003
Financials: SERIES E
Purpose-built for B2B teams with omnichannel strategies
RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.
RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.
RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.
RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.Staisey Divorski
VP Marketing
ENPLUG
Vendor: Adroll
HQ Location: San Francisco, California
Financials: IPO
Account engagement platform for B2B organizations to achieve predictable revenue growth
6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.
The primary features of the platform include insights into customer journey, lead generation, integration with CRM systems, predictive modelling, product recommendations and lead scoring. It also provides fragmented data to focus on different segments of the market.
The AI based tool maps intent signals from all the channels and help the revenue team identify, prioritize and engage right traffic. Using the predictive analytics and lead scoring mechanism, the software gathers data on prospective leads, analyses needs and predicts customer behavior across different stages of the customer journey.
At 6sense you have the opportunity to partner with some of the most forward-thinking teams in the industry and truly pave the way for actionable, predictive insights.Meggie Rohan
Director
Customer Success
Vendor: 6sense Insights, Inc.
Founded: 2013
Company Size: 101-250
HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107
Financials: SERIES E
LeanData | Get the right revenue data to the right people, every time.
Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.
It helps inbound sales team to improve their lead response time and improve overall sales productivity. Leandata provides rule based routing flows that directs right leads to the right reps at the right time. It also qualifies the lead with the account view and sales context details.
Leandata Analytics provides marketing attribution that ties revenue to campaigns. Routing flow logic can be designed using visual drag and drop tool. It integrates with all major CRM including Salesforce.
LeanData allows us to capture all of our [sales and marketing] data and allow our executives to choose how to spend our money in the most effective way possible.Laura Kornacka
Senior Sales Operations Manager
FinancialForce
Vendor: Leandata
Founded: 2012
Company Size: 101-250
HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086
Financials: SERIES C
No-Limits ABM Solution for Revenue growth and increased retention
Demandbase One is a comprehensive Account Based Marketing solution enhanced with the recent addition of Engagio Customer Data software. It has been powered with the speed and flexibility required for meeting with the requirements of the changing B2B landscape.
The solution enables targeting accounts through Predictive analytics with FIRE, where Fitness is identified from accounts within the ICP who had best chance of becoming customers, Intent is collected from those doing anonymous research on the products, Relationship is established with context and history from previous sales engagements, and Engagement is managed by measure of interactions through brand content and campaigns.
The Pipeline predict feature shows accounts that display behaviours depicting buying activity and Custom Account Journeys provide info on those who are ready to buy to enable personalized engagement.
Vendor: Demandbase, Inc
Founded: 2007
Company Size: 251-500
HQ Location: 680 Folsom, Suite 400, San Francisco, CA 94107
Financials: SERIES H
Account-Based Marketing Automation
Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.
Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.
Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.
Vendor: Metadata, Inc
Company Size: 11-50
HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US
Financials: IPO
VTS - The #1 Leasing & Asset Management Platform
VTS is a real estate and lease management platform for landlords, agency brokers, office, retail, industrial teams to close the deals faster, making better decisions and revenue optimization.
VTS helps in reducing deal cycle time by 41%, tenant management, making smarter decision during leasing, it helps in managing portfolio faster and it offers access to accurate portfolio data for making smarter decisions.
VTS comes with easy integration to current CRE system and it provides secure api which integrates with ERP tenancy, budget and other data sources for reducing deal cycle and optimization of revenue and helps in accessing accurate portfolio data.
The commercial real estate market has been waiting for a solution like VTS.Jim Whalen
CIO
Boston Properties
Vendor: VTS, Inc.
Company Size: 51-100
HQ Location: 114 W. 41st Street, 11th Floor, New York, NY 10018, US
Financials: SERIES D
ACCOUNT-BASED MARKETING
XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.
The XiQ platform aggregates and curates relevant news and social buzz about companies, executives, decision makers, influences, competitors from the internet, media and social networks and presents it to literally at fingertips via a clean and simple user interface. xiQ enables social collaboration and calibrates engagement. It gauges the sentiment of the people that matter, analyzes news and social buzz to predict emerging trends, giving professionals the information they need.
XiQ has developed proprietary technology to extract data and news from the internet and social media, synthesize it into useful business-ready information, and deliver it via personalized mobile apps, email and web. XiQ combines the cognitive computing power of IBM Watson with machine learning and human curation to reduce the time and cost of analyzing large quantities of data for use in B2B sales and marketing campaigns. It’s like having your own personal news concierge.
xiQ is incredibly useful for developing thought leadership and it makes it easy to generate content for our marketing outreach.Katy Yuan
Symantec
Vendor: xIQ
Company Size: 11-50
HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA
Financials: IPO
ABM is selecting highly targeted prospects and presenting your brand and content that is relevant to their business needs. ABM is not about many leads but about best matching your products and services to highly targeted accounts that are the best possible fit. Each account is treated as a market by itself, and each one should have a strategy tailored directly to them. Think of it as very personalized marketing in a B2B context. ABM will help you enhance your lead-to-revenue management.
Please focus on the target account’s needs and why you are a good fit for their organization and never lose sight of that.
ABM is a part of a continuum of ABM, ABA (Account-Based Advertisement), and ABS (Account-Based Sales). As a result, a successful ABM initiative requires participation beyond marketing such as sales, product, customer success, and executive teams must demonstrate commitment and discipline to help drive efficiency and growth with accounts that matter most.
Forrester believes that ABM succeeds when:
Marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.
Leveraging various types of pull marketing — blogs, whitepapers, search engine optimization, webinars, social media, content marketing — inbound marketing aims to attract new prospects/leads and drive brand awareness. Its first step is to attract the right clients or quality leads. The second step is to open a dialogue and engage and convert a visitor to a lead.
Two core differences between inbound marketing and ABM are tactics and scalability. ABM works best when focused on a smaller group of Accounts/Customers.
With outbound marketing, companies find and reach out to potential clients (rather than the customers finding you) with tactics like purchased data email blasts, in-house cold calls, and paid digital or display advertising. In outbound marketing, it can be challenging to target and your ROI can be hard to track.
ABM — which is not to be confused with targeted outbound marketing — is much more personalized and strategic.
In outbound sales, sales and/or sales development run their campaign until they generate an opportunity with a particular account. Marketing may or may not run outbound marketing programs against this target list of accounts.
In ABM, sales and marketing collaborate on building relationships aimed at these accounts.
It is not easy to choose the right ABM software. Some of the software is an add-on to some of the existing CRM software or other marketing solutions. In some cases, ABM is part of the product functionality. Then, there are some point software solutions for different aspects of ABM. Your needs, context, and scale should govern the selection.
A successful ABM approach should solve for:
· Identifying the right accounts and targets within them.
· Delivering tailored marketing and sales messaging to those people.
· Measuring how they respond.
Your selection should ensure that you cover all these aspects through existing and new software.
Apply scarce resources to where they make the most impact. Less wastage too.
The likelihood of conversion is higher compared to other marketing methods.
91% of organizations report when they take an ABM approach, they are more likely to convert that deal from the pipeline to closed than with a non-ABM approach
With the well-defined “market” or account, it is possible to calculate the ROI with a reasonable degree of certainty.
ABM delivers the highest ROI of any B2B marketing strategy or tactic.
65% of B2B marketers agreed that ABM provided significant benefits for attracting new clients.
Campaign effectiveness analysis will yield tangible results, as you are looking at a smaller set of targeted accounts with plans you drew up.
“75% of customers prefer personalized offers” per Aberdeen. ABM is personalizing everything to the account.
● Own Analytics, combined with third-party data sources, transforms loose segmentation into tightly defined accounts to focus. Focus can prune a broader list by as much as 90% allowing you to focus on 10%.
● Capturing new accounts is easier because of some of the capabilities for modeling, and discovery.
● Given that B2B purchase cycles are lengthy, it is vital to keep the engagement going through the purchase cycle. ABM software can help significantly in continually staying in touch with customers with relevant content.
● Some of the new-gen ABM Software can orchestrate (and deliver) across all engagement channels.
● They also provide advertising, personalization features
There are software products that focus exclusively on ABM. Demandbase and Triblio are good examples of this scenario.
There are predictive marketing tools that can address ABM as well. MRR is a good example of this category of ABM solutions.
Some of the ABM solutions are start-to-finish to help find, target, and close accounts, while some specialize in different steps, such as Intent-and-lead identification tools, personalization tools, and measurement tools.
Identifying potential targets given an ideal customer profile. The data and methodology used to identify these target audiences vary widely. Some of the software products can go well beyond Account selection to Contact selection within the Account.
Having a sense of intent associated with the targets will help prioritize the account actions. It is not just knowing the intent and how it changes as time progresses.
Having a powerful visualization will help you manage the ABM easier.
Target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting.
Programmatic ad platform to tailor website messaging, retargeting of various kinds
Collaborative demand generation— between marketing and sales:
Personalized content delivery based on the user/account activity
Analytics that can sync with independent CRMs and other marketing platforms to wed engagement and sales data. The analytics data, in turn, prompt sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens.
Salesforce. Eloqua. HubSpot. Marketo. WordPress. The list goes on. Integrations move data between platforms and also power automation.
Ability to coordinate marketing and sales touch-points and improve sales reps’ early engagement with prospects.
Technology Vertical, Financial Services, Apparel & Fashion, Management Consulting. Telecommunications, Marketing, and Advertising are among the top users of ABM software
ABM tools cater to many kinds of roles in Marketing and Sales. The marketing management team, Biz Dev teams, Sales Leaders, Sales Reps, and Account Executives, among others, benefit from ABM software.
The vast majority of companies using ABM have revenue below $100 million, and another large segment had revenue over $1.1 billion. But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. (Source: Sirrus Decisions)
In his book “Artificial Intelligence for Marketing: Practical Applications,” marketing guru Jim Sterne wrote, “AI can discover which elements or attributes in a subject matter domain are the most predictive. Even with a great deal of noisy data and a large variety of data types, it can identify the most revealing characteristics, figuring out which to heed to and which to ignore.”
AI in ABM can help you discover new, unique prospects – and their viability
Ensure you’re getting the right information into your ads, so you grab someone’s attention,” advised Jessica, making a case for AI’s place in ABM.
During her talk at the “B2B Marketing Conference: Account-Based Everything”, Jessica Fewless, VP of ABM strategy at Demandbase. outlined how AI can be beneficial in an ABM product:
1. Identify account intent
AI can be a helpful tool during the account selection process as it’s able to gauge intent.
2. Optimize the buyer journey
AI is able to track and understand the individual’s online behavior, which will allow you to predict the right time to close the deal.
3. Personalize website content
What the audience wants to see and read is at the heart of content planning, and AI can improve this accuracy.
4. Hyper-target ads
5. Develop an account-based sales team
A key element and benefit of ABM is the alignment of the sales and marketing team – and AI can boost this correlation further.
If ABM is new to the organization, a pilot program can be a great starting point. It will help you refine the process and prove ROI to get the necessary buy-in from the organization. If it is the pilot that you are looking for. you would then select the AMB software accordingly. You can also use the pilot program to test the ABM software itself against your needs. Keep in mind a pilot needs the same degree of commitment as a full-fledged deployment for it to show valid results. An example of a pilot could be about Account selection as most ABM programs start with account selection or identification. Since in an ABM approach, you think the account first then lead, your follow-up for inbound leads also potentially changes. Consider the changes required to implement them while selecting the software.
You have to choose whether you want an end-to-end capability such as that provided by DemandBase, prefer riding on some other work such as predictive marketing that your organization already uses, or take a step at a time kind of approach to ABM implementation (with each step adding its incremental value). These factors influence the selection of products.
Another significant consideration is any compliances that you may need to adhere to. Please ensure that the products meet this requirement.
You have to choose the integrations needed for the ABM to succeed and ensure that the software supports it. Data integration with the rest of your marketing and sales solution may be a critical factor to take into account.
You also would want to evaluate whether the particular ABM software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs.
We also recommend you evaluate whether the benefits of AI in the selected software provide good ROI.
Within the short-list of products, you would want to evaluate the products for ease of implementation and deployment, risks in adoption, support considerations, etc.
1. ABM isn’t something to take lightly. In many companies, it entails much work and requires alignment not only between sales and marketing. Hence, you would want to calibrate the internal dynamics.
2. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI.
3. ABM requires deep account profiling shared between internal account stakeholders
4. Account-Based Marketing requires a well-built stack. Raab lists 40 technologies in a 142-page guide to ABM vendors! There are alliances and consortiums, and what have you to tell you what an ideal ABM stack looks like and how to assemble it. But, they are far from proven in a specific context.
5. Just because the software vendors check many of the same boxes, it doesn’t mean the solutions are the same. The depth of capabilities in a given area can vary dramatically. You should think through your use cases and your long-term strategy before software selection.
7. The other ABM challenges include tracking results, personalization, budget, and scaling campaigns.
All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase, and the ABM Leadership Alliance.
SiriusDecisions found that 30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets. They have also reported 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.
However, it takes time to see the results
According to a study done by Demandbase and Demand Metric, the longer ABM is in use, the more its full-funnel impact is experienced, with 43% of those using ABM for three or more years reporting that it had an impact on their entire funnel.
Get AI-generated right fit software based on peer experience in just a minute.
Automated Real Estate Marketing Tools
Vendor: Happy Grasshopper, LLC
HQ Location: 500 Main St. Suite L, Safety Harbor, FL 34695
Trusted Intelligence At Your Fingertips
Vendor: Infodesk
Company Size: 201-500
Thinknum Alternative Data – Wield the web as a database
Vendor: Thinknum, Inc.
Company Size: 11-50
HQ Location: 575 5th Avenue, 26th Floor, New York, NY 10017, US
Financials: SERIES A
Account-Based Marketing Advertising Platform | N.Rich Your ABM
Vendor: N.Rich Technologies Oy
Company Size: 11-50
HQ Location: Kampinkuja 2 Helsinki FI-00100 Finland
Financials: SERIES A
Marketing Intelligence to uncover buyer research behavior
Aberdeen Marketspace is a Marketing Data Intelligence Software. It provides intelligence into companies who are currently in-market to buy with insight into demand by segment as well as awareness and consideration by the vendor. It is useful for sales and marketing to enhance customer relationships, increase sales & revenue.
Vendor: Aberdeen.
Company Size: 101-250
HQ Location: 60 Hickory Drive, Waltham, MA 02451, US
Financials: M&A
Adaptive Account-Based Marketing - ABM Advertising ...
About Kwanzoo:
Vendor: Kwanzoo, Inc
Company Size: 11-50
HQ Location: Santa Clara, CA
Financials: PRIVATE
Rockerbox Attribution Platform
RockerBox is a Marketing Attribution Software. Rockerbox makes enterprise grade multi-touch attribution simple and affordable. Rockerbox can uncover marketing ROI across all digital and offline channels in one location.
Vendor: Rockerbox, Inc.
HQ Location: 138 Mulberry St, New York, US
Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals
Madison Logic is an Account-Based Marketing platform. Madison Logic ABM brings sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one. It helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.
Vendor: Madison Logic, Inc
Founded: 2004
Company Size: 101-250
HQ Location: 257 Park Avenue South, 5th Floor, New York, New York 10010
Financials: M&A
Maximize ROI with risk-free ABM
Foundry (formerly IDG) is an account-based marketing solution that helps marketers identify purchasing intent. It is a suite of account-based marketing services that helps to build stronger relationships with the most valued customers and prospects with highly targeted and personalized interactions at scale.
Vendor: Foundry
Company Size: 11-50
HQ Location: 140 Kendrick Street, Building B, Needham, MA 02494, US
Financials: PRIVATE
TV Ad Measurement for Disruptive Brands
iSpot.tv is a TV Ad Measurement platform that can be used in industries such as Business & Legal, Education, Life & Entertainment, Food & Beverage, and more. It enables Media Measurement, TV Attribution and Marketing Stack Integration.
Vendor: iSpot.tv, Inc.
Founded: 2012
Company Size: 101-250
HQ Location: Bellevue, WA
Financials: SERIES C
AccountPal - Account Centric Sales and Marketing on Salesforce
Vendor: Sifted Technologies, Inc.
Company Size: NA
Financials: NA
An advanced self-hosted email marketing automation software
Vendor: Interspire Pty. Ltd.
Company Size: 11-50
HQ Location: United States
Financials: PRIVATE
LeadGenius: Home - Custom B2B Contact and Account Data
Leadgenius is a provider of B2B Data for Vertical SaaS companies with industry specific fields, ranked and organized, enabling B2B sales and marketing organizations to connect with their prospects. Leadgenius B2B data can be used by Ecommerce, HR/Payroll and SaaS companies.
Vendor: LeadGenius, Inc.
Founded: 2011
Company Size: 11-50
HQ Location: Berkeley, CA
Financials: SERIES B
Create and send branded swag anywhere
Eway CRM is a Microsoft Outlook plug-in with a client-server architecture that uncovers the full potential of Microsoft Outlook. It quickly creates leads/projects from emails, also with integrated mail merges that help to manage customer relationships, track projects, and tasks and work as a team.
Vendor: Printfection LLC
Founded: 2004
Company Size: 11-50
HQ Location: 110 16th Street, Suite 1400 Denver, CO 80202
Financials: PRIVATE
KickFire IP Address-to-Company API, Real-Time Visitor Intent
KickFire is an ABM platform for marketing, sales teams to increase lead generation, close the deals faster and increase revenue.
Vendor: KickFire, Inc.
Founded: 1999
Company Size: 11-50
HQ Location: 2290 N 1st St, Suite 102 • San Jose, CA 95131
Financials: PRIVATE
Platform to convert customer engagement into revenue
On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.
Vendor: On24
Founded: 1998
Company Size: 251-500
HQ Location: 50 Beale Street, 8th Floor San Francisco, CA 94105
Financials: SERIES C
Technographic Intelligence
HG Insights is a techographics (technology intelligence) provider for B2B marketers, sales, strategy, growth teams and business owners to provide better technology related insights to analyze markets and increase sales
Vendor: HG Insights Inc
Founded: 2010
Company Size: 51-100
HQ Location: 1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US
Financials: SERIES B
Find Business Contact Info for B2B Sales Prospects
Datanyze is a technographics provider helping sales, marketing and business intelligence teams to grow business, assessing technologies used by companies.
Vendor: Datanyze
Founded: 2012
Company Size: 51-100
HQ Location: 2530 Meridian Pkwy, 300, Durham, North Carolina 27713, US
Financials: M&A
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Vendor: Adobe Inc.
Founded: 1982
Company Size: 10001+
HQ Location: 345 Park Avenue, San Jose, CA 95110-2704
Financials: SERIES A
The Revenue Operations Company
Align.ly is a Marketing Data Intelligence Software. Align.ly specializes in helping high-growth B2B organizations align sales, marketing, and operations to achieve predictable, scalable growth.
Vendor: Align.ly
Company Size: 1-10
HQ Location: Waltham, MA 02453, US
Financials: PRIVATE
Your all-in-one marketing platform, perfected by data.
Vendor: Anteriad LLC
Company Size: 101-250
HQ Location: 2 International Drive, Rye Brook, NY 10573, US
Financials: PRIVATE
Customer Resource Center
bombora Company Surge Analytics is a Marketing Data Intelligence Software. It aggregates the content consumption activity of millions of B2B organizations and informs customers when target organizations are indicating active demand for their products or services. This product is powered by Intent data, which is a collection of business users' web activity and content consumption by topic. It is used by marketing and sales teams to base their actions on the knowledge of what companies are in the market for which products.
Vendor: Bombora, Inc
Company Size: 51-100
HQ Location: 419 Park Ave South, 12th Floor, New York, New York 10016, US
Financials: PRIVATE
BuzzBoard - Accelerate sales by knowing your customers, their Market, and their Competitors
BuzzBoard is a Complete Intelligence Engine for B2SMB Businesses to enhance customer engagement, increase sales and increase revenue.
Vendor: BuzzBoard, Inc.
Company Size: 101-250
HQ Location: 345 California St., Suite 600 San Francisco, CA 94104
Financials: PRIVATE
Cloudlead: B2B Lead Generation, Contact & Company Database
CloudLead is a Sales prospecting software that is scalable providing B2B contacts customised based on the ideal customer profile for the business. It aims to enable businesses to capture the Total Addressable Market by providing verified leads and customer data.
Vendor: CloudLead.co
Company Size: 51-100
HQ Location: 55 E 3rd Ave, San Mateo, California 94401, US
Financials: SEED