iSpot.tv Overview
iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.
Use Cases
Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.
Business Priorities
Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.
iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data
iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.
Reviews
"...The attention index is a great benchmark to determine which areas have higher levels of audience engagement...." Peer review by Agency
Peer review evidence (same sources as the product rating summary)
"...Much like how NBCUniversal announced the ability to sell TV advertising based on the business outcomes ad airings generate, CBS can integrate ad tracking with performance-based selling...." No Nielsen? Here s How Networks Can Use Other Measurement Tools
"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency
"...Bellevue-based iSpot.tv was among a number of companies crunching the numbers on ad engagement throughout the week and late into Sunday night...." Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big
iSpot.tv, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for iSpot.tv
Top Industries
- Marketing and Advertising
- Internet
Popular in
- Enterprise
- Mid Market
- Large Enterprise
iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.
iSpot.tv Customer wins, Customer success stories, Case studies
What solutions does iSpot.tv provide for Advertisement?
What Are the key features of iSpot.tv for Engaging And Following Up?
How efficiently Does iSpot.tv manage your Competitive Intelligence?
29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Account Based Marketing needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.
NBCUniversal - Media And Entertainment - Very Large
NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys 03/22/2022 - MediaPost
FOX Advertising - Media And Entertainment - Very Large
FOX renews iSpot advertising partnership
Fox Advertising - Media And Entertainment - Very Large
Fox Advertising, iSpot Expand Measurement Deal
iSpot TV Disrupt: What is the Joint Industry Council?
Peers used iSpot.tv for advertisement and helpdesk management
iSpot.tv Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (16) |
| Custom Reports | Read Reviews (17) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (16) |
| Custom Reports | Read Reviews (17) |
Software Failure Risk Guidance
?for iSpot.tv
Top Failure Risks for iSpot.tv
iSpot.tv, Inc. News
iSpot Releases Updated Framework for Outcomes Measurement of TV and Video Advertising
iSpot has released "The Definitive Guide to Outcome Measurement," an updated framework for quantifying TV and video advertising effectiveness. This guide, developed with input from leading brand marketers, outlines best practices for measuring advertising's short-term and long-term impacts. It includes key performance metrics and four essential pillars for a robust measurement infrastructure, aiming to help marketers optimize business outcomes.
FOX Advertising and iSpot Deepen Measurement Partnership ...
FOX Advertising and iSpot have extended their partnership to enhance TV ad measurement and campaign performance analysis. This collaboration integrates iSpot's real-time measurement capabilities with FOX AdStudio, providing advertisers with actionable insights and improved transparency across FOX's linear and streaming inventory. The partnership aims to deliver comprehensive metrics that link ad exposures to consumer actions, enhancing advertisers' confidence in their investments.
FOX Advertising Extends Partnership With iSpot Following a Year of Proven Outcomes Measurement
iSpot and FOX Advertising have extended their partnership to enhance campaign performance measurement and outcomes attribution through FOX AdStudio. This integration embeds iSpot's attribution capabilities into FOX's platform, offering advertisers real-time insights to optimize media investments across linear and streaming channels.
Fox, iSpot Aim to Deliver Faster Data Tying Ads to Business ‘Outcomes’ (EXCLUSIVE)
iSpot and Fox have expanded their partnership to provide advertisers with faster data linking TV ads to business outcomes, such as purchases or showroom visits. This collaboration enhances ad performance measurement and business outcomes attribution across linear and streaming environments, benefiting both large and small advertisers.
iSpot.tv, Inc. Profile
HQ Location
Bellevue, WA
Employees
101-250
Social
Financials
SERIES C
