iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
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Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

Other priorities:

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iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Used for competitive intel...." Peer review by User

iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

iSpot.tv Customer wins, Customer success stories, Case studies

How can iSpot.tv optimize your Engaging And Following Up Workflow?

What makes iSpot.tv ideal for Competitive Intelligence?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

iSpot Signs Roku As First Major Streamer For Its "Outcomes" Tool

iSpot has partnered with Roku, marking it as the first major TV-streaming publisher to adopt iSpot's "Outcomes at Scale" tool. This tool enables Roku's advertisers to measure real-time campaign perfo...rmance and optimize strategies for better business results, such as increased web conversions. Early tests showed significant improvements in customer leads and website visits for SimpliSafe.

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Automotive TV Spending Drops Almost 25% 08/27/2025 - MediaPost

iSpot.tv reports a 24.7% decline in automotive national TV ad spending in July, with a year-to-date decrease of 1.8%. Household TV ad impressions also fell by 21.5%. Top brands by spending included K...ia, Subaru, and Lexus. Sports programming captured a significant share of ad spend, with MLB and "SportsCenter" leading. Hyundai and Kia were top performers in both streaming and linear TV ad reach.

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A global credit services brand - Financial Services

iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used iSpot to measure web visits and app downloads linked to TV ad i...mpressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.

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Amica - Insurance

Amica used iSpot Unified Measurement to compare the impact of streaming TV ads and linear TV ads. The company wanted to justify and optimize its advertising investment. iSpot Unified Measurement help...ed Amica see that streaming ads converted at a 6x higher rate than linear ads. The platform gave Amica detailed insights into reach and conversion rates for both linear and streaming ads. Amica identified top performing OTT publishers and found that 15-second streaming ads were most effective for conversions.

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a large automotive brand - Automotive

iSpot helped a large automotive brand analyze TV ad engagement and reach. The brand used iSpot's person-level measurement and Attention Analytics to find underperforming publishers on linear and stre...aming platforms. They cut over $2 million in wasted ad spend by removing inefficient channels. This data-driven approach improved campaign effectiveness and maximized return on ad spend.

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Salesforce - Computer Software

Salesforce used LinkedIn's Connected TV Ads and iSpot's audience measurement to improve their TV advertising. They wanted to reach more business decision-makers and reduce wasted ad spend. With Linke...dIn's CTV Ads, Salesforce achieved over 70% unique reach, finding new audiences not reached by linear TV. On-target impressions were 4 times higher than linear TV. LinkedIn's CTV Ads were 11 times more cost-effective at reaching key audiences. Real-time insights helped Salesforce focus their budget on the right people.

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iSpot TV Disrupt: What is the Joint Industry Council?

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Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Product

Advanced Audience Planning Drives TV's Next Phase: iSpot's Dan Hickox

iSpot's VP Dan Hickox discusses the shift from linear TV to connected TV (CTV), enabling precise audience targeting and data-driven planning. He highlights the evolution of media planning with big data, the importance of reach and frequency in healthcare advertising, and the role of data clean rooms in linking TV exposure to outcomes. Hickox emphasizes the integration of data clean rooms into measurement tools for cross-platform reach.

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Product

Craig Ziegler on iSpots Approach to AI and Unification

iSpot is advancing its AI-driven platform, iSpot SAGE, to transform video ad measurement from a passive system of record to an active system of action. By leveraging 16 years of proprietary data, iSpot aims to enhance cross-channel planning and optimization. A key partnership with Roku exemplifies this shift, using data to improve marketing results. The focus is on real-time intelligence and unified measurement across platforms.

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Product

iSpot SAGE: Our New Agentic AI Platform in Action With GM

iSpot has launched iSpot SAGE, an agentic AI platform, in collaboration with General Motors (GM) to revolutionize video ad performance evaluation. The platform, developed with input from GM and Airbnb, offers deep insights into creative elements that drive ad impact. It helps brands like GM identify friction points and optimize ad strategies by providing data-backed recommendations. iSpot SAGE enables competitive analysis and creative planning, allowing GM to align creative vision with historical performance data, enhancing ad effectiveness and brand equity.

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Product

Introducing iSpot SAGE: A Proprietary Agentic AI Platform

iSpot has launched iSpot SAGE, an AI-powered platform designed to enhance TV ad measurement and attribution. Developed over two years with input from companies like General Motors and Airbnb, SAGE transforms big data into actionable insights across 185 TV networks and 500 publishers. It aims to improve advertising effectiveness by leveraging NVIDIA AI servers and providing real-time ad intelligence.

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iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

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Financials

SERIES C