iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
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Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

Other priorities:

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iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency

iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on iSpot.tv Use Cases

How can iSpot.tv enhance your Engaging And Following Up process?

Why is iSpot.tv the best choice for Competitive Intelligence?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Retail

CASE STUDY A leading beauty retailer

iSpot’s audience and outcome measurement solutions helped a leading beauty retailer connect TV ad exposure to site visits and product interest. The brand used verified ad detection and person-level a...ttribution to measure lift in site visitation and product detail page views. One campaign drove a 29% increase in site visits and a 21% lift in product page views. The retailer shifted media investments to partners and messages that drove business impact. Ongoing measurement now guides campaign planning and boosts ROI from cross-platform TV ads.

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Computer Software

CASE STUDY Salesforce

Salesforce used LinkedIn's Connected TV Ads and iSpot's audience measurement to improve their TV advertising. They wanted to reach more business decision-makers and reduce wasted ad spend. With Linke...dIn's CTV Ads, Salesforce achieved over 70% unique reach, finding new audiences not reached by linear TV. On-target impressions were 4 times higher than linear TV. LinkedIn's CTV Ads were 11 times more cost-effective at reaching key audiences. Real-time insights helped Salesforce focus their budget on the right people.

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Automotive

CASE STUDY An automotive services brand

iSpot Creative Assessment helped an automotive services brand test three new 30-second TV ads before launch. The brand wanted to find which ad would drive the most purchase intent and connect with it...s target audience. iSpot delivered insights in 24 hours, using a U.S. Census–weighted panel and benchmarking tools. One ad stood out, boosting purchase intent by 33% and scoring 86 points higher on the Ace Score. The winning ad also performed especially well with female viewers, with a 119-point Ace Score gap-to-norm.

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Consumer Goods

CASE STUDY A leading direct-to-consumer (DTC) brand

iSpot TV Conversions helped a leading direct-to-consumer brand measure TV ad impact better than spike modeling. The brand and its agency found that high-reach TV spots delivered a 200% lower cost per... acquisition compared to traditional models. iSpot matched TV ad exposures to first-party data from 52 million connected TVs for closed-loop attribution. This revealed that spike models missed delayed conversions and misattributed performance. The brand now sees the true value of high-reach TV placements and improved TV ROAS measurement.

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Internet

CASE STUDY TripAdvisor

iSpot helped TripAdvisor measure the true impact of TV ads. TripAdvisor wanted to know which TV networks drove real conversions, not just high baseline activity. iSpot used lift analysis to compare a...d-exposed and unexposed households. TripAdvisor found some networks caused more conversions than others. They shifted TV spend to networks with higher incremental lift and saw better ROI.

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Education

CASE STUDY University of Phoenix

iSpot helped University of Phoenix track TV ad placements in real time. The university wanted to make sure its ads followed brand guidelines and reached the right viewers. iSpot's platform let them q...uickly see if networks followed rules for ad separation and program restrictions. In five months, iSpot found $1 million in network infractions. This led to a 15% rate reduction from one network.

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Video

iSpot TV Disrupt: What is the Joint Industry Council?

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lightning

Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Customer

Automotive TV Spending Drops Almost 25% 08/27/2025 - MediaPost

iSpot.tv reports a 24.7% decline in automotive national TV ad spending in July, with a year-to-date decrease of 1.8%. Household TV ad impressions also fell by 21.5%. Top brands by spending included Kia, Subaru, and Lexus. Sports programming captured a significant share of ad spend, with MLB and "SportsCenter" leading. Hyundai and Kia were top performers in both streaming and linear TV ad reach.

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Partnership

Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response - IMDb

Paramount Global and iSpot.tv have partnered to enhance transparency in consumer ad response through iSpot's new measurement tool, Outcomes at Scale. This tool tracks conversion rates, helping brands identify effective programs and audience segments. Paramount will be the first to integrate this offering into its ad sales and audience products.

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Executive

iSpot Hires Product Chief from IAS

iSpot has appointed Craig Ziegler as its new Chief Product Officer. Ziegler, formerly with Integral Ad Science, brings extensive experience in ad tech and AI. His role will focus on product innovation across creative, audience, and outcomes at iSpot, enhancing their TV ad measurement platform.

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Executive

iSpot Welcomes Craig Ziegler as Chief Product Officer - Adweek

iSpot has appointed Craig Ziegler as Chief Product Officer. Ziegler, with 25 years of experience in advertising technology and AI, previously served as SVP of Product at Integral Ad Science. His expertise will support iSpot's innovation in TV and digital video measurement, enhancing product architecture and client solutions.

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iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

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Financials

SERIES C