iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
See all use cases See less use cases

Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Used for competitive intel...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...First, a look at advertising insights from iSpot.tv, the always-on TV ad measurement and attribution company...." Advertiser and Viewership Insights for the Fourth Democratic Debate
"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency
"...The attention index is a great benchmark to determine which areas have higher levels of audience engagement...." Peer review by Agency

iSpot.tv, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

iSpot.tv Customer wins, Customer success stories, Case studies

How can iSpot.tv optimize your Engaging And Following Up Workflow?

How does iSpot.tv facilitate Competitive Intelligence?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Account Based Marketing needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

 

Hallmark Media - Entertainment - Large

Hallmark Media partners with iSpot | Advanced Television

Kansas City, USA

Hallmark Media partners with iSpot to leverage iSpot's cross-platform measurement solutions. This collaboration aims to validate Hallmark's non-linear TV environments by linking ad exposure to consum...er actions, enhancing campaign measurement for advertisers. The partnership highlights iSpot's role in improving audience value demonstration for Hallmark's dedicated viewership.

Read on →
 

Hallmark Media - Media And Entertainment - Large

Hallmark Media Taps iSpot for Cross-Platform Ad Measurement

Kansas City, USA

Hallmark Media has partnered with iSpot to implement its Unified Measurement and Outcomes at Scale across non-linear TV environments. This collaboration provides Hallmark with deduplicated cross-plat...form audience data and closed-loop attribution, enhancing ad performance validation for advertisers.

Read on →
 

Hallmark Media - Entertainment - Large

HALLMARK MEDIA AND iSPOT ANNOUNCE STRATEGIC PARTNERSHIP TO MEASURE ...

Kansas City, USA

Hallmark Media has partnered with iSpot to leverage its Unified Measurement and Outcomes at Scale solution. This collaboration allows Hallmark to validate and demonstrate the value of its audiences a...cross non-linear TV environments by linking ad exposure to consumer actions. iSpot's platform will help Hallmark showcase audience engagement and campaign effectiveness to advertisers.

Read on →

Fuse Media - Entertainment - Medium

Glendale, USA

Fuse Media used iSpot to measure TV ad impact on multicultural audiences. They focused on Hispanic, African American, and LGBTQ viewers, reaching over 83 million people. iSpot's data helped Fuse Medi...a connect creative content to real business outcomes. The partnership allowed them to track KPIs like incremental reach, attention, and conversions. Fuse Media leveraged iSpot to prove the value of culturally relevant ads in driving results.

TripAdvisor - Internet - Large

Needham, USA

TripAdvisor used iSpot to measure the true impact of TV ads. They wanted to know which TV networks drove real conversions, not just high baseline activity. iSpot's lift analysis compared ad-exposed a...nd unexposed households. This helped TripAdvisor target networks where ads caused more site visits. As a result, they improved ROI and found new audiences for their campaigns.

Amica - Insurance - Large

Lincoln, USA

Amica used iSpot Unified Measurement to compare streaming and linear TV ad performance. Streaming TV ads delivered a 6x higher conversion rate than linear ads. The platform gave Amica detailed insigh...ts into reach and conversion rates by OTT publisher. Amica identified top-performing publishers and optimized ad lengths for better results. The team now uses unified data to guide future TV ad investments.

iSpot TV Disrupt: What is the Joint Industry Council?

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Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Product

iSpot Releases Updated Framework for Outcomes Measurement of TV and Video Advertising

iSpot has released "The Definitive Guide to Outcome Measurement," an updated framework for quantifying TV and video advertising effectiveness. This guide, developed with input from leading brand marketers, outlines best practices for measuring advertising's short-term and long-term impacts. It includes key performance metrics and four essential pillars for a robust measurement infrastructure, aiming to help marketers optimize business outcomes.

Partnership

FOX Advertising and iSpot Deepen Measurement Partnership ...

FOX Advertising and iSpot have extended their partnership to enhance TV ad measurement and campaign performance analysis. This collaboration integrates iSpot's real-time measurement capabilities with FOX AdStudio, providing advertisers with actionable insights and improved transparency across FOX's linear and streaming inventory. The partnership aims to deliver comprehensive metrics that link ad exposures to consumer actions, enhancing advertisers' confidence in their investments.

Product

FOX Advertising Extends Partnership With iSpot Following a Year of Proven Outcomes Measurement

iSpot and FOX Advertising have extended their partnership to enhance campaign performance measurement and outcomes attribution through FOX AdStudio. This integration embeds iSpot's attribution capabilities into FOX's platform, offering advertisers real-time insights to optimize media investments across linear and streaming channels.

Partnership

Fox, iSpot Aim to Deliver Faster Data Tying Ads to Business ‘Outcomes’ (EXCLUSIVE)

iSpot and Fox have expanded their partnership to provide advertisers with faster data linking TV ads to business outcomes, such as purchases or showroom visits. This collaboration enhances ad performance measurement and business outcomes attribution across linear and streaming environments, benefiting both large and small advertisers.

iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

Financials

SERIES C