iSpot.tv Overview
iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.
Use Cases
Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.
Business Priorities
Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.
iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data
iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.
Reviews
"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency
Peer review evidence (same sources as the product rating summary)
"...Much like how NBCUniversal announced the ability to sell TV advertising based on the business outcomes ad airings generate, CBS can integrate ad tracking with performance-based selling...." No Nielsen? Here s How Networks Can Use Other Measurement Tools
"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency
"...Bellevue-based iSpot.tv was among a number of companies crunching the numbers on ad engagement throughout the week and late into Sunday night...." Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big
iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for iSpot.tv
Top Industries
- Marketing and Advertising
- Internet
Popular in
- Enterprise
- Mid Market
- Large Enterprise
iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.
iSpot.tv Customer wins, Customer success stories, Case studies
What benefits does iSpot.tv offer for Advertisement?
How does iSpot.tv facilitate Engaging And Following Up?
How does iSpot.tv address your Competitive Intelligence Challenges?
29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
iSpot TV Disrupt: What is the Joint Industry Council?
Peers used iSpot.tv for advertisement and helpdesk management
iSpot.tv Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (16) |
| Custom Reports | Read Reviews (17) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (16) |
| Custom Reports | Read Reviews (17) |
Software Failure Risk Guidance
?for iSpot.tv
Top Failure Risks for iSpot.tv
iSpot.tv, Inc. News
Fuse Media Goes With iSpot For Measurement Needs
Fuse Media has formed a strategic partnership with iSpot to enhance its measurement capabilities across Connected TV and FAST channels. This collaboration allows Fuse Media to offer advertisers outcomes-based campaign measurement, linking ad exposure to consumer actions like website visits and purchases. The partnership aims to provide advertisers with insights into reach, frequency, and performance, particularly among multicultural and tech-savvy audiences.
iSpot: Nearly HALF of Marketers See Business Outcomes As ...
iSpot released its 2026 market research survey results, highlighting that nearly half of marketers view business outcomes as crucial for media buying decisions. The survey reveals a shift towards digital platforms, with significant investments in social video and streaming. iSpot emphasizes the need for holistic measurement across platforms to optimize ad spending and overcome challenges in measuring outcomes.
List of 5 Acquisitions by iSpot.tv (Apr 2026)
iSpot.tv has completed five acquisitions, focusing on sectors like tech for traditional advertising and data as a service. Their latest acquisition was 605, a New York-based marketing and advertising services provider, acquired in September 2023.
Advanced Audience Planning Drives TV's Next Phase: iSpot's Dan Hickox
iSpot's VP Dan Hickox discusses the shift from linear TV to connected TV (CTV), enabling precise audience targeting and data-driven planning. He highlights the evolution of media planning with big data, the importance of reach and frequency in healthcare advertising, and the role of data clean rooms in linking TV exposure to outcomes. Hickox emphasizes the integration of data clean rooms into measurement tools for cross-platform reach.
iSpot.tv, Inc. Profile
HQ Location
Bellevue, WA
Employees
101-250
Social
Financials
SERIES C
