iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
See all use cases See less use cases

Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Used for competitive intel...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...One thing that's interesting is that Booking.com would like to tilt more of its overall sales and marketing spend toward brand advertising, including TV, but hasn't been satisfied with the quality of its creative efforts...." OTA & Travel Distribution Update: 2019 Year in Review - JD Supra plus 2 more
"...The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions...." Peer review by Agency
"...Bellevue-based iSpot.tv was among a number of companies crunching the numbers on ad engagement throughout the week and late into Sunday night...." Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

iSpot.tv, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

iSpot.tv Customer wins, Customer success stories, Case studies

How efficiently Does iSpot.tv manage your Engaging And Following Up?

What makes iSpot.tv ideal for Competitive Intelligence?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Account Based Marketing needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

 

FOX Advertising - Media And Entertainment - Very Large

FOX renews iSpot advertising partnership

Los Angeles, USA

FOX Advertising has renewed its partnership with iSpot to enhance advertising campaign performance measurement across linear and streaming platforms. The collaboration focuses on outcomes measurement... through FOX AdStudio, enabling advertisers to access real-time insights into campaign effectiveness. This long-term partnership, which started in 2015, continues to provide advertisers with transparency and accountability in their investments.

Read on →
 

Fox Advertising - Media And Entertainment - Very Large

Fox Advertising, iSpot Expand Measurement Deal

New York, USA

Fox Advertising has expanded its partnership with iSpot to enhance advertising campaign measurement and attribution. The collaboration, which began in 2015, now includes real-time measurement and aud...ience verification across linear and streaming platforms. This expansion aims to provide advertisers with actionable insights, linking ad exposures to consumer actions, and delivering a comprehensive view of campaign effectiveness.

Read on →
 

Fox - Media And Entertainment - Very Large

Fox Likes iSpot's Outcome Measurement and Signs Up for More

Los Angeles, USA

Fox has extended its collaboration with iSpot, utilizing iSpot's TV ad measurement and business outcomes attribution capabilities to enhance campaign performance across its linear and streaming inven...tory. The partnership has proven successful, with Fox's networks delivering significant TV ad impressions and driving measurable business outcomes, such as increased location conversion rates for advertisers.

Read on →

Fuse Media - Entertainment - Medium

Glendale, USA

Fuse Media used iSpot to measure TV ad impact on multicultural audiences. They focused on Hispanic, African American, and LGBTQ viewers, reaching over 83 million people. iSpot's data helped Fuse Medi...a connect creative content to real business outcomes. The partnership allowed them to track KPIs like incremental reach, attention, and conversions. Fuse Media leveraged iSpot to prove the value of culturally relevant ads in driving results.

TripAdvisor - Internet - Large

Needham, USA

TripAdvisor used iSpot to measure the true impact of TV ads. They wanted to know which TV networks drove real conversions, not just high baseline activity. iSpot's lift analysis compared ad-exposed a...nd unexposed households. This helped TripAdvisor target networks where ads caused more site visits. As a result, they improved ROI and found new audiences for their campaigns.

Amica - Insurance - Large

Lincoln, USA

Amica used iSpot Unified Measurement to compare streaming and linear TV ad performance. Streaming TV ads delivered a 6x higher conversion rate than linear ads. The platform gave Amica detailed insigh...ts into reach and conversion rates by OTT publisher. Amica identified top-performing publishers and optimized ad lengths for better results. The team now uses unified data to guide future TV ad investments.

iSpot TV Disrupt: What is the Joint Industry Council?

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Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.69/5

Read Reviews (16)
Custom Reports

3.61/5

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5

Read Reviews (16)
Custom Reports

3.61/5

Read Reviews (17)

Software Failure Risk Guidance

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for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Product

iSpot Releases Updated Framework for Outcomes Measurement of TV and Video Advertising

iSpot has released "The Definitive Guide to Outcome Measurement," an updated framework for quantifying TV and video advertising effectiveness. This guide, developed with input from leading brand marketers, outlines best practices for measuring advertising's short-term and long-term impacts. It includes key performance metrics and four essential pillars for a robust measurement infrastructure, aiming to help marketers optimize business outcomes.

Partnership

FOX Advertising and iSpot Deepen Measurement Partnership ...

FOX Advertising and iSpot have extended their partnership to enhance TV ad measurement and campaign performance analysis. This collaboration integrates iSpot's real-time measurement capabilities with FOX AdStudio, providing advertisers with actionable insights and improved transparency across FOX's linear and streaming inventory. The partnership aims to deliver comprehensive metrics that link ad exposures to consumer actions, enhancing advertisers' confidence in their investments.

Product

FOX Advertising Extends Partnership With iSpot Following a Year of Proven Outcomes Measurement

iSpot and FOX Advertising have extended their partnership to enhance campaign performance measurement and outcomes attribution through FOX AdStudio. This integration embeds iSpot's attribution capabilities into FOX's platform, offering advertisers real-time insights to optimize media investments across linear and streaming channels.

Partnership

Fox, iSpot Aim to Deliver Faster Data Tying Ads to Business ‘Outcomes’ (EXCLUSIVE)

iSpot and Fox have expanded their partnership to provide advertisers with faster data linking TV ads to business outcomes, such as purchases or showroom visits. This collaboration enhances ad performance measurement and business outcomes attribution across linear and streaming environments, benefiting both large and small advertisers.

iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

Financials

SERIES C