Latest Product Updates and Feature Enhancements on iSpot.tv
iSpot: Nearly HALF of Marketers See Business Outcomes As ...
iSpot released its 2026 market research survey results, highlighting that nearly half of marketers view business outcomes as crucial for media buying decisions. The survey reveals a shift towards dig...ital platforms, with significant investments in social video and streaming. iSpot emphasizes the need for holistic measurement across platforms to optimize ad spending and overcome challenges in measuring outcomes.
Advanced Audience Planning Drives TV's Next Phase: iSpot's Dan Hickox
iSpot's VP Dan Hickox discusses the shift from linear TV to connected TV (CTV), enabling precise audience targeting and data-driven planning. He highlights the evolution of media planning with big da...ta, the importance of reach and frequency in healthcare advertising, and the role of data clean rooms in linking TV exposure to outcomes. Hickox emphasizes the integration of data clean rooms into measurement tools for cross-platform reach.
Craig Ziegler on iSpots Approach to AI and Unification
iSpot is advancing its AI-driven platform, iSpot SAGE, to transform video ad measurement from a passive system of record to an active system of action. By leveraging 16 years of proprietary data, iSp...ot aims to enhance cross-channel planning and optimization. A key partnership with Roku exemplifies this shift, using data to improve marketing results. The focus is on real-time intelligence and unified measurement across platforms.
iSpot SAGE: Our New Agentic AI Platform in Action With GM
iSpot has launched iSpot SAGE, an agentic AI platform, in collaboration with General Motors (GM) to revolutionize video ad performance evaluation. The platform, developed with input from GM and Airbn...b, offers deep insights into creative elements that drive ad impact. It helps brands like GM identify friction points and optimize ad strategies by providing data-backed recommendations. iSpot SAGE enables competitive analysis and creative planning, allowing GM to align creative vision with historical performance data, enhancing ad effectiveness and brand equity.
Introducing iSpot SAGE: A Proprietary Agentic AI Platform
iSpot has launched iSpot SAGE, an AI-powered platform designed to enhance TV ad measurement and attribution. Developed over two years with input from companies like General Motors and Airbnb, SAGE tr...ansforms big data into actionable insights across 185 TV networks and 500 publishers. It aims to improve advertising effectiveness by leveraging NVIDIA AI servers and providing real-time ad intelligence.
iSpot gets wise for video ad creative with AI-powered SAGE
iSpot has launched SAGE, an AI-powered platform designed to enhance video ad creative processes by leveraging iSpot's extensive datasets. Developed with input from major brands like General Motors, S...AGE uses AI agents to provide actionable insights, streamline ad campaign development, and improve metrics such as purchase intent. The platform aims to reduce the time required for ad concept development from weeks to days, offering brands a more efficient way to connect with consumers.
iSpot Launches SAGE Agentic AI Platform Powered by Trusted Video Data
iSpot has launched the SAGE Agentic AI platform, leveraging its extensive ad data to transform TV ad measurement. SAGE uses NVIDIA AI servers for deep insights, analyzing 2.5 million ads and 100 mill...ion survey responses. It offers marketers tools for creative insights, competitive intelligence, and performance metrics, enhancing ad effectiveness and consumer connections.
iSpot has launched iSpot SAGE, an AI platform designed to enhance video ad measurement and analytics. Built on NVIDIA AI infrastructure, SAGE processes vast amounts of ad data to provide real-time st...rategic guidance for marketers. It features specialized AI agents for creative insights and planning, enabling marketers to automate workflows and gain competitive intelligence. This positions iSpot as a leader in AI-driven video advertising analytics.
ISpot Launches Sage AI Platform to Modernize TV Ad Measurement
iSpot has introduced the Sage AI platform, aiming to revolutionize TV ad measurement. This platform leverages advanced AI capabilities to provide more accurate and efficient ad performance insights, ...enhancing advertisers' ability to optimize their campaigns.
iSpot Goes "Agentic, " AI Platform Analyzes TV Ads
iSpot has launched "SAGE," an AI platform designed to enhance TV ad measurement by providing rapid insights into creative and media planning. SAGE, described as a specialized ChatGPT for TV advertisi...ng, offers tools like a creative insights analyst and planning assistant. It leverages iSpot's extensive data and OpenAI's models to deliver quick, actionable insights, significantly reducing analysis time for brands.
Introducing iSpot SAGE: The Proprietary Agentic AI Platform Powered by Video Advertising's Most Trusted Data
iSpot launched iSpot SAGE, an AI-powered platform, leveraging its comprehensive ad data to provide marketing intelligence. Developed over two years, SAGE offers insights by analyzing ad frames and co...nsumer feedback, aiding brands in optimizing campaigns. It features tools like Creative Insights Analyst and Creative Planning Assistant for real-time analysis and strategic recommendations, enhancing ad performance and consumer connections.
Introducing iSpot SAGE: The Proprietary Agentic AI Platform Powered by ...
iSpot has launched iSpot SAGE, an AI-powered platform designed to enhance TV ad measurement and marketing intelligence. Developed over two years, SAGE uses NVIDIA AI servers to analyze ad data and co...nsumer feedback, offering insights into creative performance and audience engagement. It provides granular metrics and competitive intelligence, helping marketers optimize campaigns. The platform supports advanced audience segmentation and real-time analytics, positioning iSpot as a leader in ad measurement innovation.
iSpot has launched iSpot SAGE, an AI-powered platform designed to enhance TV ad measurement and attribution. Developed over two years, SAGE leverages NVIDIA AI services to analyze extensive ad data, ...offering insights into creative elements and consumer perceptions. Key features include real-time performance analysis, workflow automation, and competitive intelligence, aimed at improving advertising effectiveness and efficiency.
Next-Gen Video Ad Intelligence Is Here. Meet iSpot SAGE.
iSpot has launched iSpot SAGE, an AI-powered platform designed to revolutionize video ad intelligence. Developed over two years with input from top brands like General Motors and Airbnb, SAGE uses iS...pot's proprietary data to provide actionable insights, automate workflows, and enhance advertising effectiveness. The platform offers specialized tools for performance diagnosis and strategic planning, leveraging AI to transform ad data into precise, trustworthy intelligence.
iSpot has launched iSpot SAGE, an AI-powered platform for TV ad measurement, leveraging NVIDIA AI servers to process extensive ad data and consumer surveys. This investment enhances iSpot's ability t...o provide actionable insights across 185 TV networks and 500 publishers, aiding brands like General Motors and Airbnb in optimizing ad campaigns.
Strategic Partnerships and Integrations of iSpot.tv
Roku and iSpot Bring Outcome-Based Optimization to Streaming Company Announcement - Financial Times
Roku and iSpot have expanded their partnership to integrate iSpot's Outcomes at Scale product into Roku's platform, enhancing campaign performance optimization. This collaboration allows Roku adverti...sers to leverage iSpot's attribution for improved ROI and creative strategies. Early tests with SimpliSafe showed significant gains in leads and website visits, demonstrating the partnership's effectiveness in driving business results.
Roku Ads, Optimized for Outcomes: A New Streaming Standard Powered by iSpot
iSpot has deepened its partnership with Roku to integrate iSpot's Outcomes at Scale product into Roku's optimization engine. This collaboration enables advertisers to optimize campaigns based on tang...ible business outcomes, such as web conversions. Early tests with SimpliSafe showed a 23% increase in leads and a 31% increase in website visits. This integration marks a significant advancement in outcome-based streaming advertising.
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response - IMDb
Paramount Global and iSpot.tv have partnered to enhance transparency in consumer ad response through iSpot's new measurement tool, Outcomes at Scale. This tool tracks conversion rates, helping brands... identify effective programs and audience segments. Paramount will be the first to integrate this offering into its ad sales and audience products.
Mergers, Acquisitions, and Business Moves by iSpot.tv
List of 5 Acquisitions by iSpot.tv (Apr 2026)
iSpot.tv has completed five acquisitions, focusing on sectors like tech for traditional advertising and data as a service. Their latest acquisition was 605, a New York-based marketing and advertising... services provider, acquired in September 2023.
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
iSpot has appointed Julie Van Ullen as president and chief revenue officer. She will oversee sales, marketing, customer success, media partnerships, and business development. Van Ullen previously dro...ve significant growth at Rakuten Rewards and has held leadership roles at FreeWheel and OpenX. Her appointment aims to enhance iSpot's capabilities in TV ad measurement and data-driven advertising solutions.
iSpot has appointed Julie Van Ullen as its new President and Chief Revenue Officer. Van Ullen will oversee sales, marketing, customer success, media partnerships, and business development. She brings... extensive experience from her previous role as CRO at Rakuten Rewards, where she led significant revenue growth.
iSpot has appointed Craig Ziegler as its new Chief Product Officer. Ziegler, formerly with Integral Ad Science, brings extensive experience in ad tech and AI. His role will focus on product innovatio...n across creative, audience, and outcomes at iSpot, enhancing their TV ad measurement platform.
iSpot Welcomes Craig Ziegler as Chief Product Officer - Adweek
iSpot has appointed Craig Ziegler as Chief Product Officer. Ziegler, with 25 years of experience in advertising technology and AI, previously served as SVP of Product at Integral Ad Science. His expe...rtise will support iSpot's innovation in TV and digital video measurement, enhancing product architecture and client solutions.
