Strategic Partnerships and Integrations of iSpot.tv
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response - IMDb
Paramount Global and iSpot.tv have partnered to enhance transparency in consumer ad response through iSpot's new measurement tool, Outcomes at Scale. This tool tracks conversion rates, helping brands... identify effective programs and audience segments. Paramount will be the first to integrate this offering into its ad sales and audience products.
iSpot and National CineMedia (NCM) have expanded their partnership to deliver independent, in-cinema ad measurement. NCM now integrates its household-level exposure data with iSpots Unified and Outco...mes measurement solutions. This enables brands to analyze cinema ad performance alongside linear TV, digital, and streaming platforms, providing real-time, cross-platform campaign insights and lower-funnel metrics for data-driven advertising decisions.
GSTV, iSpot partner to track ad performance at fuel pumps
GSTV and iSpot formed a partnership to measure the effectiveness of TV and video ads shown on fuel pump screens. The collaboration integrates iSpots cross-platform ad measurement with GSTVs forecourt... video network, enabling advertisers to track real-time ad performance and optimize campaign outcomes at gas stations.
iSpot has appointed Craig Ziegler as its new Chief Product Officer. Ziegler, formerly with Integral Ad Science, brings extensive experience in ad tech and AI. His role will focus on product innovatio...n across creative, audience, and outcomes at iSpot, enhancing their TV ad measurement platform.
iSpot Welcomes Craig Ziegler as Chief Product Officer - Adweek
iSpot has appointed Craig Ziegler as Chief Product Officer. Ziegler, with 25 years of experience in advertising technology and AI, previously served as SVP of Product at Integral Ad Science. His expe...rtise will support iSpot's innovation in TV and digital video measurement, enhancing product architecture and client solutions.
Automotive TV Spending Drops Almost 25% 08/27/2025 - MediaPost
iSpot.tv reports a 24.7% decline in automotive national TV ad spending in July, with a year-to-date decrease of 1.8%. Household TV ad impressions also fell by 21.5%. Top brands by spending included K...ia, Subaru, and Lexus. Sports programming captured a significant share of ad spend, with MLB and "SportsCenter" leading. Hyundai and Kia were top performers in both streaming and linear TV ad reach.
