Real-World Case Studies and Customer Success Stories with iSpot.tv

iSpot Creative Assessment helped an automotive services brand test three TV ads before launch. The brand used iSpot’s panel to... measure emotional impact, message clarity, and demographic response. One ad drove a 33% increase in purchase intent and scored 86 points higher on the Ace Score. Female viewers responded especially well, with a 119-point Ace Score gap-to-norm. The brand picked the top ad, improving ROI and reducing wasted media spend.
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DriveTime used iSpot's TV ad measurement to boost ROAS by 26% year over year. They integrated user-level TV ad data... to analyze conversion rates and optimize ad frequency for each network. This approach led to a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic rose by 5%. DriveTime fine-tuned their media strategy and improved cost efficiency.
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Cox Automotive used iSpot Pre-Market Creative Testing to improve its video ads. The team tested ad concepts with real audience... feedback before launch. They used AI to turn scripts into animatics for faster testing. This approach led to a 31% increase in ad likeability and a 4% lift in brand recognition. The campaign also saw a 5% growth in brand mention as the "single best thing."
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DriveTime used iSpot's TV ad measurement to boost ROAS by 26% year over year. They integrated user-level TV ad data... to connect ad exposure with conversions. This helped them find the best frequency for each TV network. DriveTime saw a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic rose by 5%. The team optimized spend by focusing on incremental conversions and reach analysis.
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CarGurus used iSpot TV ad data to improve their multi-touch attribution models. They found that TV ad exposure led to... a 35% reduction in performance marketing cost-per-conversion. Consumers who saw TV ads were twice as likely to visit the CarGurus website from branded searches. TV-exposed users also needed fewer paid clicks to convert. This helped CarGurus optimize their media mix and increase marketing ROI.
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CarGurus used iSpot TV ad data to improve their multi-touch attribution models. They found that TV ad exposure led to... a 35% reduction in performance marketing cost-per-conversion. Consumers who saw TV ads were twice as likely to visit the CarGurus website from branded searches. TV-exposed users needed fewer paid clicks to convert. This helped CarGurus optimize their media mix and increase marketing ROI.
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iSpot helped a large automotive brand save over $2 million in wasted ad spend. The brand used iSpot’s analytics to... review TV ad performance across linear and streaming channels. They found underperforming publishers and cut inefficient media buys. This led to more efficient ad spending and improved campaign results. The brand used data-driven insights to negotiate better deals and maximize return on ad spend.
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iSpot helped a large automotive brand save over $2 million in wasted ad spend. The brand used iSpot’s analytics to... find underperforming TV ad publishers. They cut inefficient linear and streaming partners from their media buys. This made their ad spending more efficient. The brand improved campaign effectiveness and return on ad spend.
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iSpot Creative Assessment helped an automotive services brand test three TV ads before launch. The brand used iSpot’s panel to... measure emotional impact and message clarity. One ad drove a 33% increase in purchase intent and scored 86 points higher on the Ace Score. Female viewers gave it a 119-point Ace Score boost over the norm. The brand picked the top ad, improving ROI and reducing wasted spend.
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DriveTime used iSpot's Integrated User Level Data to connect TV ad exposure to conversions. They wanted to find the best... frequency for TV ads to boost return on ad spend. With iSpot, DriveTime saw a 26% increase in ROAS year over year. They also had a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic went up by 5%. The team used these insights to optimize their TV ad strategy and spending.
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CarGurus used iSpot TV ad exposure data to improve their multi-touch attribution models. They wanted to prove TV ads drive... business results, not just awareness. By combining TV and digital marketing data, they found TV ad exposure led to a 35% reduction in cost-per-conversion. TV-exposed consumers were twice as likely to visit the CarGurus website from branded searches. The team now uses these insights to better allocate marketing budgets and improve ROI.
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iSpot helped a large automotive brand analyze TV ad engagement and reach. The brand used iSpot's person-level measurement and Attention... Analytics to find underperforming publishers on linear and streaming platforms. They cut over $2 million in wasted ad spend by removing inefficient channels. This data-driven approach improved campaign effectiveness and maximized return on ad spend.
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GOLO used iSpot to improve its TV ad strategy in the weight loss industry. The company wanted to reach more... viewers and stand out in a crowded market. With iSpot, GOLO tracked competitors and found new ad opportunities. GOLO climbed 16 spots in TV ad impressions and saw a 37% increase in household reach. GOLO became the #1 most-seen weight loss brand and ranked #8 across all industries in 2023.
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GOLO used iSpot to improve its TV ad strategy. The brand climbed 16 spots in TV ad impressions, moving from... No. 24 to No. 8 overall. GOLO saw a 37% increase in household TV ad impressions year-over-year. The company captured over 40% of TV ad impressions in the weight loss category. iSpot’s platform gave GOLO real-time insights and helped them become the #1 most-seen weight loss brand in 2023.
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GOLO used iSpot’s media measurement platform to boost its TV ad impact. With iSpot’s real-time data, GOLO targeted cable news... viewers and tracked competitors. This strategy helped GOLO increase household TV ad impressions by over 34% year-over-year. GOLO captured 0.47% share of voice across all TV in 2023. The brand became the most-seen weight loss category brand every quarter in 2023.
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GOLO used iSpot’s media measurement platform to boost its TV ad impact. With iSpot’s real-time data, GOLO targeted cable news... viewers and tracked competitors. GOLO increased household TV ad impressions by over 34% year-over-year. The brand captured 0.47% share of voice across all TV in 2023. GOLO became the most-seen weight loss brand in every quarter of 2023.
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GOLO used iSpot Media Measurement to improve its TV ad strategy. The company targeted cable news to reach health-focused viewers.... iSpot's platform gave GOLO real-time insights and let them track competitors. GOLO rose 16 spots to become the #8 most-seen brand overall and #1 in the weight loss category. Household TV ad impressions grew by 37% year-over-year. GOLO captured 0.47% share of voice across all TV in 2023.
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iSpot TV Conversions helped a global credit services brand track the impact of TV ads on web and mobile conversions. The brand saw... a 30-50% spike in mobile activity and a 44% increase in campaign reach. Conversion rates rose from 0.61% to 0.74% after optimizing creative to promote its mobile app. Real-time analytics replaced slow, limited agency reports. The brand now uses iSpot daily to optimize campaigns and measure ROI.
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iSpot TV Conversions helped a global credit services brand track TV ad impact on digital and mobile conversions. The brand saw... a 30-50% spike in mobile activity and a 44% increase in campaign reach. Conversion rates rose from 0.61% to 0.74% after optimizing creative to promote its mobile app. Real-time analytics replaced slow, limited agency reports. The brand now uses iSpot daily to optimize campaigns and measure ROI.
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iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used... iSpot to measure web visits and app downloads linked to TV ad impressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.
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Molson Coors used iSpot’s real-time TV ad data to improve marketing results. Before iSpot, they struggled with slow, outdated TV... data. With iSpot, they gained fast, detailed insights and could audit media investments in real time. This helped them optimize campaigns, boost return on ad spend, and track key metrics like reach and sales lift. Molson Coors now uses cross-screen measurement to reach more viewers and target diverse audiences.
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Molson Coors used iSpot to get real-time TV ad data. Before iSpot, they struggled with slow, outdated TV data. With... iSpot, they tracked key metrics like reach, ROAS, and sales lift. The data helped them improve marketing strategies and cross-screen engagement. They now use multi-touch attribution to measure campaigns across TV and streaming. This helped them reach more people and target diverse audiences.
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Molson Coors used iSpot to get real-time TV ad data. Before iSpot, they struggled with slow, outdated TV data. iSpot... gave them fast, detailed data to track reach, ROAS, and sales lift. This helped Molson Coors improve marketing and measure ads across TV and streaming. They now use iSpot for cross-screen measurement and to reach diverse audiences.
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Salesforce used iSpot's integration with LinkedIn to improve TV ad targeting. Over 70% of the audience reached by LinkedIn’s CTV... Ads was unique and not reached by linear TV. LinkedIn’s on-target impressions were 4x higher than linear TV. The CTV Ads were 11x more cost-effective at reaching key business decision-makers. Real-time insights from iSpot helped Salesforce optimize ad spend and reach new audiences.
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Salesforce used iSpot's integration with LinkedIn to improve TV ad targeting. They shifted from broad linear TV to Connected TV... ads on LinkedIn, focusing on business decision-makers. Over 70% of the audience reached by LinkedIn’s CTV ads were unique and not reached by linear TV. LinkedIn’s on-target impressions were 4x higher than linear TV. The CTV ads were 11x more cost-effective at reaching key audiences. Real-time insights helped Salesforce optimize spend and maximize campaign impact.
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Salesforce used LinkedIn's Connected TV Ads and iSpot's audience measurement to improve their TV advertising. They wanted to reach more... business decision-makers and reduce wasted ad spend. With LinkedIn's CTV Ads, Salesforce achieved over 70% unique reach, finding new audiences not reached by linear TV. On-target impressions were 4 times higher than linear TV. LinkedIn's CTV Ads were 11 times more cost-effective at reaching key audiences. Real-time insights helped Salesforce focus their budget on the right people.
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Consumer Cellular used iSpot's TV Conversions and Unified Measurement to improve TV ad performance. They wanted to reach more seniors... and spend less on ads. With iSpot, they measured a 5% increase in incremental reach and a 21% rise in impressions in Q4. They also cut their cost per acquisition by 16%. The team used data to shift spending to the best times and channels. This helped them reach their goals and use their budget better.
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Consumer Cellular used iSpot's TV Conversions and Unified Measurement to improve TV ad performance. They wanted to reach more seniors... while keeping costs low. By reintroducing streaming channels and measuring results, they increased incremental reach by 5%. Impressions rose 21% in Q4, and cost per acquisition dropped 16%. iSpot helped them target their audience and optimize ad spend.
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Consumer Cellular used iSpot's TV Conversions and Unified Measurement products to improve their TV ad strategy. They wanted to reach... more seniors while keeping costs low. With iSpot, they measured a 5% increase in incremental reach and a 21% rise in impressions in Q4. They also cut their cost per acquisition by 16%. The solution helped them make better decisions and reach their target audience more efficiently.
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University of Phoenix used iSpot’s real-time TV ad measurement to audit ad placements and enforce brand guidelines. The platform helped... them quickly identify $1 million in network infractions within five months. This led to a 15% rate reduction from one network. University of Phoenix gained faster insights into ad delivery and improved accountability. The solution ensured competitive separation and protected brand reputation.
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University of Phoenix used iSpot’s real-time TV ad measurement to audit ad placements and enforce brand guidelines. The platform helped... them quickly identify $1 million in network infractions within five months. This led to a 15% rate reduction from one network. iSpot enabled faster, ongoing audits compared to the previous 90-day post-campaign reports. The university gained better control over competitive separation and program restrictions.
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iSpot helped University of Phoenix track TV ad placements in real time. The university wanted to make sure its ads... followed brand guidelines and reached the right viewers. iSpot's platform let them quickly see if networks followed rules for ad separation and program restrictions. In five months, iSpot found $1 million in network infractions. This led to a 15% rate reduction from one network.
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Amica used iSpot Unified Measurement to compare streaming and linear TV ad performance. Streaming TV ads delivered a 6x higher... conversion rate than linear ads. The platform gave Amica detailed insights into reach and conversion rates across OTT publishers. Amica identified top-performing publishers and optimized ad lengths for better results. The team adjusted their media plan to focus on 15-second streaming ads for higher conversions.
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Amica used iSpot Unified Measurement to compare streaming and linear TV ad performance. The company found streaming TV ads drove... conversion rates six times higher than linear ads. iSpot gave Amica detailed insights into reach and conversion rates for both ad types. The platform helped Amica identify top-performing OTT publishers and optimize ad spend. Amica also learned that 15-second streaming ads were most effective for conversions.
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Amica used iSpot Unified Measurement to compare the impact of streaming TV ads and linear TV ads. The company wanted... to justify and optimize its advertising investment. iSpot Unified Measurement helped Amica see that streaming ads converted at a 6x higher rate than linear ads. The platform gave Amica detailed insights into reach and conversion rates for both linear and streaming ads. Amica identified top performing OTT publishers and found that 15-second streaming ads were most effective for conversions.
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Coldwell Banker used iSpot Pre-Market Creative Testing to improve its video ads. The company tested ads with over 500 US... consumers before launch. This helped them find what worked for different groups. They changed music and scenes to better reach males aged 36-49, boosting effectiveness by 8%. Coldwell Banker cut ad production costs by 80%. Their “Dream” campaign became the highest rated real estate ad for the 10th year in a row.
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Coldwell Banker used iSpot Pre-Market Creative Testing to improve its video ads. The company tested ads with over 500 US... consumers before launch. This helped them find what worked for different groups. They changed music and scenes to better reach males aged 36-49, boosting effectiveness by 8%. Coldwell Banker cut ad production costs by 80% and earned the highest rated real estate ad for the 10th year in a row.
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iSpot Pre-Market Creative Testing helped Coldwell Banker test video ads before launch. They needed fast, cost-effective testing to see what... worked for different audiences. The tool let them test with over 500 US consumers and adjust their ads. They changed music and scenes to better reach males aged 36-49, boosting effectiveness by 8%. Coldwell Banker cut ad production costs by 80% and earned the highest rated real estate ad for the 10th year in a row.
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TripAdvisor used iSpot to measure the true impact of TV ads. They wanted to know which TV networks actually caused... more people to visit their site. iSpot compared people who saw TripAdvisor ads with those who did not. This helped TripAdvisor find networks where ads led to real conversions. TripAdvisor then focused their TV spend on these networks and saw a stronger return on investment.
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TripAdvisor used iSpot to measure the true impact of TV ads. They compared households exposed to ads with similar unexposed... ones. This helped them find which TV networks actually drove new conversions. TripAdvisor then shifted their TV ad spend to networks that caused more users to visit their site. As a result, they saw a stronger return on investment and reached new audiences.
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iSpot helped TripAdvisor measure the true impact of TV ads. TripAdvisor wanted to know which TV networks drove real conversions,... not just high baseline activity. iSpot used lift analysis to compare ad-exposed and unexposed households. TripAdvisor found some networks caused more conversions than others. They shifted TV spend to networks with higher incremental lift and saw better ROI.
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