Real-World Case Studies and Customer Success Stories with iSpot.tv

iSpot Creative Assessment helped an automotive services brand test three new 30-second TV ads before launch. The brand wanted to... find which ad would drive the most purchase intent and connect with its target audience. iSpot delivered insights in 24 hours, using a U.S. Census–weighted panel and benchmarking tools. One ad stood out, boosting purchase intent by 33% and scoring 86 points higher on the Ace Score. The winning ad also performed especially well with female viewers, with a 119-point Ace Score gap-to-norm.
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DriveTime used iSpot's Integrated User Level Data to connect TV ad exposure to conversions. They wanted to find the best... frequency for TV ads to boost return on ad spend. With iSpot, DriveTime saw a 26% increase in ROAS year over year. They also had a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic went up by 5%. The team used these insights to optimize their TV ad strategy and spending.
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CarGurus used iSpot TV ad exposure data to improve their multi-touch attribution models. They wanted to prove TV ads drive... business results, not just awareness. By combining TV and digital marketing data, they found TV ad exposure led to a 35% reduction in cost-per-conversion. TV-exposed consumers were twice as likely to visit the CarGurus website from branded searches. The team now uses these insights to better allocate marketing budgets and improve ROI.
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iSpot helped a large automotive brand analyze TV ad engagement and reach. The brand used iSpot's person-level measurement and Attention... Analytics to find underperforming publishers on linear and streaming platforms. They cut over $2 million in wasted ad spend by removing inefficient channels. This data-driven approach improved campaign effectiveness and maximized return on ad spend.
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iSpot’s audience and outcome measurement solutions helped a leading beauty retailer connect TV ad exposure to site visits and product interest. The brand used... verified ad detection and person-level attribution to measure lift in site visitation and product detail page views. One campaign drove a 29% increase in site visits and a 21% lift in product page views. The retailer shifted media investments to partners and messages that drove business impact. Ongoing measurement now guides campaign planning and boosts ROI from cross-platform TV ads.
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iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used... iSpot to measure web visits and app downloads linked to TV ad impressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.
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GOLO used iSpot Media Measurement to improve its TV ad strategy. The company targeted cable news to reach health-focused viewers.... iSpot's platform gave GOLO real-time insights and let them track competitors. GOLO rose 16 spots to become the #8 most-seen brand overall and #1 in the weight loss category. Household TV ad impressions grew by 37% year-over-year. GOLO captured 0.47% share of voice across all TV in 2023.
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Molson Coors used iSpot to get real-time TV ad data. Before iSpot, they struggled with slow, outdated TV data. iSpot... gave them fast, detailed data to track reach, ROAS, and sales lift. This helped Molson Coors improve marketing and measure ads across TV and streaming. They now use iSpot for cross-screen measurement and to reach diverse audiences.
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iSpot helped University of Phoenix track TV ad placements in real time. The university wanted to make sure its ads... followed brand guidelines and reached the right viewers. iSpot's platform let them quickly see if networks followed rules for ad separation and program restrictions. In five months, iSpot found $1 million in network infractions. This led to a 15% rate reduction from one network.
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Amica used iSpot Unified Measurement to compare the impact of streaming TV ads and linear TV ads. The company wanted... to justify and optimize its advertising investment. iSpot Unified Measurement helped Amica see that streaming ads converted at a 6x higher rate than linear ads. The platform gave Amica detailed insights into reach and conversion rates for both linear and streaming ads. Amica identified top performing OTT publishers and found that 15-second streaming ads were most effective for conversions.
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iSpot Pre-Market Creative Testing helped Coldwell Banker test video ads before launch. They needed fast, cost-effective testing to see what... worked for different audiences. The tool let them test with over 500 US consumers and adjust their ads. They changed music and scenes to better reach males aged 36-49, boosting effectiveness by 8%. Coldwell Banker cut ad production costs by 80% and earned the highest rated real estate ad for the 10th year in a row.
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Salesforce used LinkedIn's Connected TV Ads and iSpot's audience measurement to improve their TV advertising. They wanted to reach more... business decision-makers and reduce wasted ad spend. With LinkedIn's CTV Ads, Salesforce achieved over 70% unique reach, finding new audiences not reached by linear TV. On-target impressions were 4 times higher than linear TV. LinkedIn's CTV Ads were 11 times more cost-effective at reaching key audiences. Real-time insights helped Salesforce focus their budget on the right people.
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iSpot TV Conversions helped a leading direct-to-consumer brand measure TV ad impact better than spike modeling. The brand and its... agency found that high-reach TV spots delivered a 200% lower cost per acquisition compared to traditional models. iSpot matched TV ad exposures to first-party data from 52 million connected TVs for closed-loop attribution. This revealed that spike models missed delayed conversions and misattributed performance. The brand now sees the true value of high-reach TV placements and improved TV ROAS measurement.
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Consumer Cellular used iSpot's TV Conversions and Unified Measurement products to improve their TV ad strategy. They wanted to reach... more seniors while keeping costs low. With iSpot, they measured a 5% increase in incremental reach and a 21% rise in impressions in Q4. They also cut their cost per acquisition by 16%. The solution helped them make better decisions and reach their target audience more efficiently.
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iSpot helped TripAdvisor measure the true impact of TV ads. TripAdvisor wanted to know which TV networks drove real conversions,... not just high baseline activity. iSpot used lift analysis to compare ad-exposed and unexposed households. TripAdvisor found some networks caused more conversions than others. They shifted TV spend to networks with higher incremental lift and saw better ROI.
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