HG Insights Overview

HG Insights provides businesses with data-driven insights to identify and prioritize their best prospects. Actionable intelligence enhances targeting and decision-making.

Use Cases

Customers recommend Lead Qualification: Technographic, Account Management, Contract Management, as the business use cases that they have been most satisfied with while using HG Insights.

Other use cases:

  • Engagement Management
  • Telemarketing
  • Competitive Intelligence
  • Generation Of New Leads
  • Advertisement
  • Conversion Management
  • Campaign Management
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG Insights.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Scale Best Practices
  • Establish Thought Leadership
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
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HG Insights Use-Cases and Business Priorities: Customer Satisfaction Data

HG Insights's features include Feedback Surveys, Personalization, and Widgets. and HG Insights support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also HG Insights analytics capabilities include Analytics, and Custom Reports.

Reviews

"...If you are in B2B sales this tool is a must as it's free and provides great visibility into your prospects...." Peer review by John C, Account Manager, Marketing and Advertising

HG Insights, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HG Insights

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

HG Insights is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on HG Insights Use Cases

How does HG Insights address your Lead Qualification: Technographic Challenges?

How can HG Insights enhance your Account Management process?

How can HG Insights enhance your Contract Management process?

How does HG Insights address your Engagement Management Challenges?

How does HG Insights address your Telemarketing Challenges?

39+ more Business Use Cases

103 buyers and buying teams have used Cuspera to assess how well HG Insights solved their Sales Intelligence needs. Cuspera uses 1274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

Case Studies

Information Technology and Services

CASE STUDY Equinix

HG Insights helped Equinix target 15,000 accounts for aggressive sales growth. Equinix used IT spend and tech install intelligence to build detailed account strategy plans. These plans gave sales rep...s a clear view of each account’s technology and spending. Equinix could show prospects cost savings and better network performance. Sales teams engaged accounts faster and landed larger deals. The solution enabled more consultative conversations and a bigger footprint in target accounts.

Information Technology and Services

CASE STUDY DXC Technology

HG Insights helps DXC Technology build its sales pipeline with current, detailed data. DXC uses HG Insights for pipeline generation, pricing, and to shorten sales cycles. The data supports both sales... and solutions teams. DXC values the ability to analyze markets from many angles and dig into detailed layers. HG Insights data is seen as more current and reliable than other sources.

Computer Software

CASE STUDY Informatica

HG Insights helps Informatica with account segmentation, prioritization, and targeting. Informatica uses HG Insights to find the right sales and marketing opportunities. Their teams use a dashboard w...ith HG’s data to know who to target and why. This makes their sales and marketing more effective and efficient. Informatica’s Senior Director says HG Insights is their favorite data provider for actionable insights.

Computer Software

CASE STUDY Five9

HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market and focus on the best-fit prospects. The solution enable...d better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.

Computer Software

CASE STUDY Snowflake

HG Insights Cloud Dynamics helped Snowflake improve their ABM and sales alignment. Snowflake needed to identify their total addressable market and ideal customer profile. Firmographics alone did not ...show which companies were ready for the cloud. With HG Insights, Snowflake gained a full 360 view of customer profiles and infrastructure. This let them target the right companies and craft account-specific messages. Sales and marketing became more effective, with better outreach and faster sales cycles.

Information Technology and Services

CASE STUDY NetApp

HG Insights helps NetApp use contract, install, and spend data to find new opportunities. NetApp maps these insights to target lists to focus on the best accounts. This helps NetApp manage time and r...esources better. NetApp and its partners use HG Insights account intelligence to pursue the right opportunities. NetApp reports a wealth of use cases and is excited about new tools from HG Insights.

Video

Market Intelligence Overview from HG Insights

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Frequently Asked Questions(FAQ)

for HG Insights

What is HG Insights?

HG Insights is a techographics (technology intelligence) provider for B2B marketers, sales, strategy, growth teams and business owners to provide better technology related insights to analyze markets and increase sales

It is primarily used to provide technology related intelligence such as IT spend, technology purchase, digital advertising, marketing campaigns, helping companies focus on market analysis, ideal customer profiling, and sales territory optimisation and account scoring and prioritization

HG Insights provide technographic intelligence with integration to Salesforce, Marketo, Linkedin and entreprise analytics

What is HG Insights used for?

HG Insights is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Lead Qualification: Technographic, Account Management and Contract Management .

What are the top features of HG Insights?

Feedback surveys, Personalization and Widgets are some of the top features of HG Insights.

Who uses HG Insights?

HG Insights is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are HG Insights alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for HG Insights.

Where is HG Insights located?

HG Insights is headquartered at 1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US.
lightning

Peers used HG Insights for lead qualification: technographic and account management

HG Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (17)
Analytics

4.74/5 ★

Read Reviews (458)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (17)
Analytics

4.74/5 ★

Read Reviews (458)
Custom Reports

4.60/5 ★

Read Reviews (66)

Software Failure Risk Guidance

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for HG Insights

Overall Risk Meter

Low Medium High

Top Failure Risks for HG Insights

HG Insights Inc News

Product

HG Insights Unveils New IT Spend Report: The Ultimate 2025 B2B Market Forecast - citybiz

HG Insights has released its latest IT Spend Report, projecting a $4.8 trillion enterprise IT spend from July 2025 to July 2026. The report highlights significant growth in software, services, hardware, and communications, with software being the fastest-growing category. It provides detailed forecasts across regions and subcategories, offering insights into market trends and opportunities for strategic decision-making.

M&A

HG Insights Acquires TrustRadius - Demand Gen Report

HG Insights has acquired TrustRadius, expanding its capabilities in B2B revenue growth intelligence. This acquisition brings together HG Insights technology intelligence platform with TrustRadius customer voice and review data, aiming to deliver enhanced buyer intent insights and go-to-market solutions for technology vendors and marketers.

Partnership

Clay & HG Insights Partner to Help Companies Find & Connect with ...

Clay and HG Insights have partnered to help companies identify and connect with their ideal customers using data-driven insights.

Partnership

HG Insights Partners with INFUSE to Elevate Demand Generation with Advanced Technology Intelligence - Business Wire

HG Insights has teamed up with INFUSE to improve demand generation using advanced technology insights.

HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Financials

SERIES B