HG Insights Overview

HG Insights provides businesses with data-driven insights to identify and prioritize their best prospects. Actionable intelligence enhances targeting and decision-making.

Use Cases

Customers recommend Lead Qualification: Technographic, Account Management, Contract Management, as the business use cases that they have been most satisfied with while using HG Insights.

Other use cases:

  • Engagement Management
  • Telemarketing
  • Competitive Intelligence
  • Generation Of New Leads
  • Advertisement
  • Conversion Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG Insights.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Scale Best Practices
  • Establish Thought Leadership
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
See all business priorities See less business priorities

HG Insights Use-Cases and Business Priorities: Customer Satisfaction Data

HG Insights's features include Feedback Surveys, Personalization, and Widgets. and HG Insights support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also HG Insights analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The reach in terms of number of companies and detailed tech stacks...." Peer review by Internal Consultant

Peer review evidence (same sources as the product rating summary)

"...According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide...." HG Insights Powers New Forrester Market Research Offering
"...It's helping me reach my target accounts (sales) more efficiently, and helps validate some data that I already had...." Peer review by Nikko J, Business Development Representative, Internet
"...Every day, HG Insights uses advanced data science methodologies to process billions of unstructured digital documents to produce the world s best technology installation information, IT spend, and contract intelligence...." 2019 Best Tech Startups in Santa Barbara

HG Insights, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HG Insights

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

HG Insights is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

HG Insights Customer wins, Customer success stories, Case studies

What Are the key features of HG Insights for Lead Qualification: Technographic?

How can HG Insights optimize your Account Management Workflow?

What solutions does HG Insights provide for Contract Management?

What makes HG Insights ideal for Engagement Management?

Why is HG Insights the best choice for Telemarketing?

103 buyers and buying teams have used Cuspera to assess how well HG Insights solved their Sales Intelligence needs. Cuspera uses 1274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

HiBob - Information Technology And Services - Medium

London, UK

HiBob used HG Insights to get better data for their sales and marketing teams. They wanted more reliable and complete data than what they had before. HG Insights helped HiBob identify and prioritize ...accounts with tools like TAM SAM SOM analysis and account scoring. HiBob valued HG Insights for its strong customer service and data quality. This helped HiBob improve how they target and assign accounts.

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UXPin - Computer Software - Small

Palo Alto, USA

HG Insights helped UXPin boost free trial conversion rates by 21%. UXPin used HG Insights to analyze user behavior during free trials. The team identified key actions that led to higher conversions. ...They sent targeted emails to guide users toward these actions. This approach resulted in thousands of dollars in new monthly recurring revenue.

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Thomson Reuters - Information Services - Very Large

Toronto, Canada

HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing timely signals. By ...combining first-party data with HG Insights’ intelligence, they spot buyer behavior changes and competitive threats. The platform gives early alerts for retention programs, letting managers act before issues grow. Sales teams now have actionable intelligence to make smarter, faster decisions.

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Segment - Information Technology And Services - Medium

San Francisco, USA

Segment used HG Insights to improve their sales process. They wanted to increase the number of qualified demos from demo requests. HG Insights scored leads in real time and let qualified leads book m...eetings instantly. Segment ran an A/B test on their demo request flow. They saw a 60% increase in qualified pipeline from demo requests. The new process gave high-value leads a better experience and more sales opportunities.

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Pipedrive - Computer Software - Medium

New York, USA

Pipedrive used HG Insights to improve sales team efficiency by 33%. Before, they relied on self-reported company size, which led to many false positives and negatives. HG Insights enriched leads and ...used machine learning to predict which accounts would buy 20+ seats. The tool identified the top 6% of leads that made up 56% of large conversions. Pipedrive routed leads more accurately and focused sales efforts on high-potential accounts.

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Outreach - Information Technology And Services - Medium

Seattle, USA

Outreach used HG Insights to improve its lead qualification process. Before, leads had to enter lots of information, which slowed them down. HG Insights integrated with Outreach’s Segment and Marketo... forms to enrich leads automatically. This made the forms easier and faster for users. Outreach saw a 45% increase in conversion rates after using HG Insights.

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Market Intelligence Overview from HG Insights

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Frequently Asked Questions (FAQ)

What buyers ask before choosing HG Insights

What is HG Insights?

HG Insights is a techographics (technology intelligence) provider for B2B marketers, sales, strategy, growth teams and business owners to provide better technology related insights to analyze markets and increase sales

It is primarily used to provide technology related intelligence such as IT spend, technology purchase, digital advertising, marketing campaigns, helping companies focus on market analysis, ideal customer profiling, and sales territory optimisation and account scoring and prioritization

HG Insights provide technographic intelligence with integration to Salesforce, Marketo, Linkedin and entreprise analytics

What is HG Insights used for?

HG Insights is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Lead Qualification: Technographic, Account Management and Contract Management .

What are the top features of HG Insights?

Feedback surveys, Personalization and Widgets are some of the top features of HG Insights.

Who uses HG Insights?

HG Insights is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are HG Insights alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for HG Insights.

Where is HG Insights located?

HG Insights is headquartered at 1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US.
lightning

Peers used HG Insights for lead qualification: technographic and account management

HG Insights Competitors

HG Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (17)
Analytics

4.74/5 ★

Read Reviews (458)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (17)
Analytics

4.74/5 ★

Read Reviews (458)
Custom Reports

4.60/5 ★

Read Reviews (66)

Software Failure Risk Guidance

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for HG Insights

Overall Risk Meter

Low Medium High

Top Failure Risks for HG Insights

HG Insights Inc News

Product

HG Insights Applies Agentic AI to B2B Sales

HG Insights has enhanced its Contextual Intelligence Platform with AI agents, enabling IT vendor sales teams to identify new opportunities and protect existing accounts. The platform integrates data from various sources, allowing sales teams to track buyer intent signals and optimize engagement strategies. This integration aims to streamline sales processes and enhance market coverage.

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Product

HG Insights Launches Contextual Intelligence Platform, Bringing ...

HG Insights launched the Contextual Intelligence Platform, offering a unified view of markets, accounts, and buyers for GTM teams and AI agents. The platform integrates technology installations, buyer intent, and corporate hierarchies to enhance decision-making. Key features include Fabric, HG Copilots, HG Agents, and HG MCP Server, available through AWS Marketplace, supporting enterprise AI ecosystems.

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Product

HG Insights Unveils Contextual Intelligence Platform for GTM

HG Insights has launched its Contextual Intelligence Platform, enhancing AI-driven GTM strategies by providing a unified view of markets, accounts, and buyers. The platform integrates technology installations, buyer intent, and account hierarchies, offering decision-ready intelligence. Key features include Fabric, HG Copilots, and HG MCP Server, available through AWS Marketplace, supporting diverse AI ecosystems without data migration.

Read more →
Product

Inside HG Insights’ Account Prioritization Methodology: How We Score B2B Accounts

HG Insights reveals its account prioritization methodology, emphasizing transparency in scoring B2B accounts. The AI Outbound Scoring model ranks over 50 million companies using fit, need, and intent signals. This approach allows sales and RevOps teams to focus on high-potential accounts, enhancing sales efficiency and alignment. The methodology differentiates HG Insights from competitors by offering adjustable scoring weights and visible signal explanations.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B