HG Insights Overview

HG Insights provides businesses with data-driven insights to identify and prioritize their best prospects. Actionable intelligence enhances targeting and decision-making.

Use Cases

Customers recommend Lead Qualification: Technographic, Account Management, Contract Management, as the business use cases that they have been most satisfied with while using HG Insights.

Other use cases:

  • Engagement Management
  • Telemarketing
  • Competitive Intelligence
  • Generation Of New Leads
  • Advertisement
  • Conversion Management
  • Campaign Management
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG Insights.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Scale Best Practices
  • Establish Thought Leadership
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
See all business priorities See less business priorities

HG Insights Use-Cases and Business Priorities: Customer Satisfaction Data

HG Insights's features include Feedback Surveys, Personalization, and Widgets. and HG Insights support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also HG Insights analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I can easily go to a prospects website when I am researching them and HG Focus has the data right there of which technologies they use that I can engage with the prospect about...." Peer review by Elena A, Sales Development Representative - IN,IL,MI,NY,WV,OH, Information Technology and Services

HG Insights, Uplead, Cognism, UserGems, Xtract.io, etc., all belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HG Insights

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

HG Insights is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

HG Insights Customer wins, Customer success stories, Case studies

How can HG Insights optimize your Lead Qualification: Technographic Workflow?

How does HG Insights facilitate Account Management?

What makes HG Insights ideal for Contract Management?

How efficiently Does HG Insights manage your Engagement Management?

How does HG Insights facilitate Telemarketing?

103 buyers and buying teams have used Cuspera to assess how well HG Insights solved their Sales Intelligence needs. Cuspera uses 1274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

Thomson Reuters - Information Services - Very Large

HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing key external signal...s. By combining first-party data with HG Insights’ third-party intelligence, they spot buyer behavior changes and competitive threats. This approach improves retention and lets sales act on timely signals. Front-line teams report strong positive feedback on sales intelligence and competitive insights.

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Hyland Software - Computer Software - Large

HG Insights helped Hyland Software improve B2B marketing by providing detailed technographic, firmographic, and competitive intelligence. Hyland used HG Insights to create a unified global ICP and sc...ore accounts for five sales plays. The platform enabled precise account prioritization and better alignment between sales and marketing. Stakeholders saw immediate value from new data, enhancing decision-making. Hyland now uses data-driven strategies for market sizing and account targeting.

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Airbase - Computer Software

HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP systems and competitors like Concur. The number of companies Airbase could ...target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.

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Five9 - Computer Software

HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market and focus on the best-fit prospects. The solution enable...d better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.

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Informatica - Computer Software

HG Insights helps Informatica with account segmentation, prioritization, and targeting. Informatica uses HG Insights to find the right sales and marketing opportunities. Their teams use a dashboard w...ith HG’s data to know who to target and why. This makes their sales and marketing more effective and efficient. Informatica’s Senior Director says HG Insights is their favorite data provider for actionable insights.

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NetApp - Information Technology And Services

HG Insights helps NetApp use contract, install, and spend data to find new opportunities. NetApp maps these insights to target lists to focus on the best accounts. This helps NetApp manage time and r...esources better. NetApp and its partners use HG Insights account intelligence to pursue the right opportunities. NetApp reports a wealth of use cases and is excited about new tools from HG Insights.

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Market Intelligence Overview from HG Insights

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Frequently Asked Questions(FAQ)

for HG Insights

What is HG Insights?

HG Insights is a techographics (technology intelligence) provider for B2B marketers, sales, strategy, growth teams and business owners to provide better technology related insights to analyze markets and increase sales

It is primarily used to provide technology related intelligence such as IT spend, technology purchase, digital advertising, marketing campaigns, helping companies focus on market analysis, ideal customer profiling, and sales territory optimisation and account scoring and prioritization

HG Insights provide technographic intelligence with integration to Salesforce, Marketo, Linkedin and entreprise analytics

What is HG Insights used for?

HG Insights is a Sales Intelligence Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Lead Qualification: Technographic, Account Management and Contract Management .

What are the top features of HG Insights?

Feedback surveys, Personalization and Widgets are some of the top features of HG Insights.

Who uses HG Insights?

HG Insights is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are HG Insights alternatives?

Uplead, Cognism, UserGems and Xtract.Io are popular alternatives for HG Insights.

Where is HG Insights located?

HG Insights is headquartered at 1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US.
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Peers used HG Insights for lead qualification: technographic and account management

HG Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (17)
Analytics

4.74/5 ★

Read Reviews (458)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (17)
Analytics

4.74/5 ★

Read Reviews (458)
Custom Reports

4.60/5 ★

Read Reviews (66)

Software Failure Risk Guidance

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for HG Insights

Overall Risk Meter

Low Medium High

Top Failure Risks for HG Insights

HG Insights Inc News

Product

HG Insights Unveils New IT Spend Report: The Ultimate 2025 B2B Market Forecast - citybiz

HG Insights has released its latest IT Spend Report, projecting a $4.8 trillion enterprise IT spend from July 2025 to July 2026. The report highlights significant growth in software, services, hardware, and communications, with software being the fastest-growing category. It provides detailed forecasts across regions and subcategories, offering insights into market trends and opportunities for strategic decision-making.

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Awards

HG Insights Featured in MarTech AI-Powered Releases | HG Insights

HG Insights has been recognized by MarTech for its Revenue Growth Agentic Ecosystem, an AI-driven platform that unifies strategy, execution, and real-time activation for B2B organizations. The ecosystem, built on HG Insights' Revenue Growth Intelligence Fabric, includes tools like Market Analyzer Copilot and RevOps AI-Data Studio, enhancing market analysis and sales engagement for measurable revenue growth.

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Product

HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM

HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM

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Product

HG Insights Launches Agentic Ecosystem, Acquires MadKudu | HG Insights

HG Insights has launched the Revenue Growth Agentic Ecosystem, an AI-powered GTM solution, and acquired MadKudu to enhance its capabilities. This ecosystem integrates data from various sources to optimize GTM strategies and execution. It includes Market Analyzer, Sales Copilot, and RevOps AI-Data Studio, aiming to streamline decision-making and drive revenue growth.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B