Real-World Case Studies and Customer Success Stories with HG Insights

HG Insights helped Oracle double its lead conversion rate. Oracle faced fragmented data and limited visibility, making territory planning hard.... They unified internal and external data using HG Insights’ technology intelligence. Over 7,000 Oracle employees now use this system. Oracle improved territory design and seller productivity with HG Insights’ competitor presence and spend data.
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HG Insights helped Storyblok align sales and marketing with a data-driven go-to-market strategy. Storyblok used HG Insights to build a... robust ICP and propensity model, scoring over 4 million accounts. They integrated HG fit scores with 6sense intent data for better account prioritization. Real-time data updates improved BDR workflows and marketing programs. Storyblok saw significant pipeline growth and stronger team alignment.
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HG Insights Cloud Dynamics helped Snowflake improve their ABM and sales alignment. Snowflake needed to identify their total addressable market... and ideal customer profile. Firmographics alone did not show which companies were ready for the cloud. With HG Insights, Snowflake gained a full 360 view of customer profiles and infrastructure. This let them target the right companies and craft account-specific messages. Sales and marketing became more effective, with better outreach and faster sales cycles.
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HG Insights helps Informatica with account segmentation, prioritization, and targeting. Informatica uses HG Insights to find the right sales and... marketing opportunities. Their teams use a dashboard with HG’s data to know who to target and why. This makes their sales and marketing more effective and efficient. Informatica’s Senior Director says HG Insights is their favorite data provider for actionable insights.
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HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market... and focus on the best-fit prospects. The solution enabled better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.
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HG Insights Cloud Dynamics helped Azul enrich over 29,000 accounts with detailed firmographic and technographic data. Azul used this data... to refine their ideal customer profile and found 1,300 new accounts that fit their criteria. The sales team used personalized spend reports to target large accounts and closed a $400,000 contract renewal. The new go-to-market strategy led to more proactive proposals and bigger deals for Azul.
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HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP... systems and competitors like Concur. The number of companies Airbase could target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.
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HG Insights helps NetApp use contract, install, and spend data to find new opportunities. NetApp maps these insights to target... lists to focus on the best accounts. This helps NetApp manage time and resources better. NetApp and its partners use HG Insights account intelligence to pursue the right opportunities. NetApp reports a wealth of use cases and is excited about new tools from HG Insights.
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HG Insights helped Equinix target 15,000 accounts for aggressive sales growth. Equinix used IT spend and tech install intelligence to... build detailed account strategy plans. These plans gave sales reps a clear view of each account’s technology and spending. Equinix could show prospects cost savings and better network performance. Sales teams engaged accounts faster and landed larger deals. The solution enabled more consultative conversations and a bigger footprint in target accounts.
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HG Insights helps DXC Technology build its sales pipeline with current, detailed data. DXC uses HG Insights for pipeline generation,... pricing, and to shorten sales cycles. The data supports both sales and solutions teams. DXC values the ability to analyze markets from many angles and dig into detailed layers. HG Insights data is seen as more current and reliable than other sources.
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HG Insights helped Citrix use technology intelligence for better decision-making. Citrix needed a data-driven way to align sales and marketing... and find new market opportunities. They launched the Edison project, using HG Insights data, AI, and machine learning to guide sales territory planning and account targeting. This led to a 4X increase in conversion rates and improved client targeting. Edison is now used by almost 500 people across EMEA, delivering consistent results.
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HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG... Insights, teams relied on internal data and instincts, missing key external signals. By combining first-party data with HG Insights’ third-party intelligence, they spot buyer behavior changes and competitive threats. This approach improves retention and lets sales act on timely signals. Front-line teams report strong positive feedback on sales intelligence and competitive insights.
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HG Insights helped Hyland Software improve B2B marketing by providing detailed technographic, firmographic, and competitive intelligence. Hyland used HG Insights... to create a unified global ICP and score accounts for five sales plays. The platform enabled precise account prioritization and better alignment between sales and marketing. Stakeholders saw immediate value from new data, enhancing decision-making. Hyland now uses data-driven strategies for market sizing and account targeting.
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HG Insights helps Stratyve focus go-to-market strategy for clients. The platform narrows total addressable market into actionable segments. AI copilots... make complex data simple and fast to use. Buyer intent data shapes messaging and drives pipeline growth. Stratyve uses firmographics, technographics, and buyer insights to show ROI. AI agents will soon automate even more planning tasks.
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HG Insights helps Informatica improve account segmentation and targeting. Informatica uses HG Insights to build dashboards for sales and marketing... teams. Reps and BDRs know who to target and why, with key data at their fingertips. This leads to more effective prospecting and better sales conversations. Informatica values HG Insights for its actionable data approach.
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