Real-World Case Studies and Customer Success Stories with HG Insights

HiBob used HG Insights to get better data for their sales and marketing teams. They wanted more reliable and complete... data than what they had before. HG Insights helped HiBob identify and prioritize accounts with tools like TAM SAM SOM analysis and account scoring. HiBob valued HG Insights for its strong customer service and data quality. This helped HiBob improve how they target and assign accounts.
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Segment used HG Insights to improve their sales process. They wanted to increase the number of qualified demos from demo... requests. HG Insights scored leads in real time and let qualified leads book meetings instantly. Segment ran an A/B test on their demo request flow. They saw a 60% increase in qualified pipeline from demo requests. The new process gave high-value leads a better experience and more sales opportunities.
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Outreach used HG Insights to improve its lead qualification process. Before, leads had to enter lots of information, which slowed... them down. HG Insights integrated with Outreach’s Segment and Marketo forms to enrich leads automatically. This made the forms easier and faster for users. Outreach saw a 45% increase in conversion rates after using HG Insights.
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NICE used HG Insights to improve channel marketing. They targeted partners more effectively with tech intelligence. Campaigns became more optimized.... Revenue grew as a result. HG Insights helped NICE make better marketing decisions. The solution focused on partner targeting and campaign performance.
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NetApp uses HG Insights’ contract, install, and spend data to find new business opportunities. The company maps these insights to... target lists to focus on the best accounts. This helps NetApp and its partners manage time and resources better. They use account intelligence to increase conversions. NetApp values HG Insights’ deep data and customer support.
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Hyland Software used HG Insights to build a data-driven ideal customer profile for B2B marketing. The team unified their ICP... across five sales plays and scored every account using technographic, firmographic, and IT spend data. This helped them prioritize accounts and align sales and marketing. Stakeholders saw immediate value from new data they had never accessed before. HG Insights enabled Hyland to act with precision and unlock real ROI from their campaigns.
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HG Insights helped MarketMuse double their qualified opportunities. The marketing and sales teams used predictive scoring to prioritize leads. This... reduced missed revenue and improved trust in lead quality. Sales and marketing aligned on what makes a good lead. The team saved time and improved customer experience. HG Insights enabled more personalized outreach and better board reporting.
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Storyblok used HG Insights to align sales and marketing teams with a clear, data-driven go-to-market strategy. They built a robust... ICP and propensity model, scoring over 4 million accounts to target high-fit prospects. By integrating HG’s fit score with 6sense intent data, they prioritized accounts ready to buy and improved ad efficiency. Pipeline generation rose by 50% in the first quarter, and ad engagement within target accounts quadrupled. Real-time data updates and shared insights drove stronger team alignment and partner collaboration.
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HG Insights Sales Intelligence helped OutSystems book a record number of meetings in just one month. OutSystems used the tool... to prioritize high-value inbound leads and improve lead scoring in Salesforce. The sales team could personalize outreach using data like job openings and user activity. Marketing gained transparency and control over lead scoring. OutSystems saw faster outreach and better pipeline growth after integrating HG Insights.
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HG Insights helped Cockroach Labs boost pipeline and conversion rates. Before, they struggled to prioritize leads and wasted time with... limited tools. With HG Insights, they now use real-time alerts and data-driven account scoring in Salesforce. Sales reps reach out at the right time, and marketing customizes campaigns based on engagement. The team quickly builds target account lists and plans events with better ROI. Collaboration between sales and marketing improved.
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Drift used HG Insights to find the best leads for their sales team. With HG Insights, Drift learned that 25%... of their leads made up 90% of their pipeline. The tool helped Drift score leads and send them to Salesforce for fast action. The marketing team now uses these scores to check campaign results. Drift grew revenue by 50% year over year by focusing on high-intent leads.
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HG Insights helped Geckoboard boost sales-accepted leads by 85%. Geckoboard used predictive analytics to score leads and find high-potential customers.... The solution connected Mixpanel and Salesforce to HG Insights for fast setup. Predictive models identified leads most likely to convert and upsell. Sales teams spent less time searching and more time closing deals.
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HG Insights helped Codeship keep more users engaged. Codeship used HG Insights to spot users struggling during onboarding. When a... user failed 5 builds in 24 hours, Codeship sent an automated offer to help. This campaign reached 80% of targeted users and got a 19% response rate. 72% of at-risk users improved and stayed with Codeship.
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Citrix used HG Insights technology intelligence to improve sales and marketing decisions. The Edison AI project helped Citrix prioritize accounts... and target the right leads. This led to a 4X increase in conversion rates. The solution also improved client targeting and sales territory planning. Citrix now uses this approach across its EMEA sales and marketing teams.
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Chartio used HG Insights to improve trial-to-paid customer conversion by 40%. They implemented a predictive lead scoring model to identify... high-quality leads. Marketing, sales, and product teams focused on Marketing Qualified Trials (MQTs) for better results. MQTs were 5x more likely to convert and brought in 1.7x more revenue. The new process helped teams spend time on the best leads and improved forecasting.
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HG Insights RGI Platform helped a mid-market B2B infrastructure and security software company improve target account accuracy by 3x. The company used... HG Insights to add contract timing, technographic intelligence, and IT spend data to their 6sense stack. This led to a 40% reduction in wasted outreach and $2.3M in new pipeline in the first quarter. Sales reps adopted the new scoring model at a 90% rate due to its transparency. HG Insights became the primary intelligence layer for contract-driven and competitive displacement sales motions.
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HG Insights helped Algolia align sales and marketing teams. Algolia used HG Insights to segment leads by persona and assign... clear ownership. Marketing targeted small businesses with automation, while sales focused on enterprise leads. Integrations with Salesforce, Slack, Segment, and Pardot made setup fast. Algolia improved lead quality and sales productivity each month.
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HG Insights helped Equinix target 15,000 accounts for aggressive sales growth. Equinix used IT spend and tech install intelligence to... build detailed account strategy plans. These plans gave sales reps a clear view of each account’s technology and spending. Equinix could show prospects cost savings and better network performance. Sales teams engaged accounts faster and landed larger deals. The solution enabled more consultative conversations and a bigger footprint in target accounts.
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HG Insights helps DXC Technology build its sales pipeline with current, detailed data. DXC uses HG Insights for pipeline generation,... pricing, and to shorten sales cycles. The data supports both sales and solutions teams. DXC values the ability to analyze markets from many angles and dig into detailed layers. HG Insights data is seen as more current and reliable than other sources.
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HG Insights helped Citrix use technology intelligence for better decision-making. Citrix needed a data-driven way to align sales and marketing... and find new market opportunities. They launched the Edison project, using HG Insights data, AI, and machine learning to guide sales territory planning and account targeting. This led to a 4X increase in conversion rates and improved client targeting. Edison is now used by almost 500 people across EMEA, delivering consistent results.
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HG Insights helps NetApp use contract, install, and spend data to find new opportunities. NetApp maps these insights to target... lists to focus on the best accounts. This helps NetApp manage time and resources better. NetApp and its partners use HG Insights account intelligence to pursue the right opportunities. NetApp reports a wealth of use cases and is excited about new tools from HG Insights.
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HG Insights helped UXPin boost free trial conversion rates by 21%. UXPin used HG Insights to analyze user behavior during... free trials. The team identified key actions that led to higher conversions. They sent targeted emails to guide users toward these actions. This approach resulted in thousands of dollars in new monthly recurring revenue.
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Pipedrive used HG Insights to improve sales team efficiency by 33%. Before, they relied on self-reported company size, which led... to many false positives and negatives. HG Insights enriched leads and used machine learning to predict which accounts would buy 20+ seats. The tool identified the top 6% of leads that made up 56% of large conversions. Pipedrive routed leads more accurately and focused sales efforts on high-potential accounts.
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HG Insights Account Brief helped Snyk's SDR team cut research time by 95%. Before, Takuya spent an hour per account... searching for signals. With Account Brief, he now gets unified, actionable insights in minutes. This let him focus on personalized outreach and boosted reply rates by 67%. Daily prospecting volume grew 4x, and he hit 100% quota in three months. The tool surfaced key buying signals, making prospecting faster and smarter.
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HG Insights helps Informatica improve account segmentation and targeting. Informatica uses HG Insights data to build dashboards for sales and... marketing teams. Reps and BDRs can quickly see who to target and why. This makes prospecting faster and more effective. Informatica’s teams have the information they need for better conversations with prospects.
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Azul used HG Insights’ Cloud Dynamics to enrich over 29,000 accounts with detailed firmographic and technographic data. They refined their... ideal customer profile and found 1,300 new target accounts. Sales teams used personalized spend reports to engage prospects and closed a $400,000 contract renewal. The new strategy helped Azul prioritize accounts and drive larger deals. Azul now creates custom reports for every ICP customer.
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HG Insights helped Airbase grow its serviceable addressable market by 80%. Airbase used HG Insights data to find more companies... using target ERP systems and competitive products. This let Airbase run focused campaigns and avoid wasting time on bad prospects. Outbound campaigns saw a 40% lift over past results. Airbase improved sales efficiency and reached more of the right customers.
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HG Insights helps Informatica improve account segmentation and targeting. Informatica uses HG Insights to build dashboards for sales and marketing... teams. Reps and BDRs know who to target and why, with key data at their fingertips. This leads to more effective prospecting and better sales conversations. Informatica values HG Insights for its actionable data approach.
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HG Insights helped Hyland Software improve B2B marketing by providing detailed technographic, firmographic, and competitive intelligence. Hyland used HG Insights... to create a unified global ICP and score accounts for five sales plays. The platform enabled precise account prioritization and better alignment between sales and marketing. Stakeholders saw immediate value from new data, enhancing decision-making. Hyland now uses data-driven strategies for market sizing and account targeting.
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HG Insights helped Oracle double its lead conversion rate. Oracle faced fragmented data and limited visibility, making territory planning hard.... They unified internal and external data using HG Insights’ technology intelligence. Over 7,000 Oracle employees now use this system. Oracle improved territory design and seller productivity with HG Insights’ competitor presence and spend data.
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HG Insights helped Storyblok align sales and marketing with a data-driven go-to-market strategy. Storyblok used HG Insights to build a... robust ICP and propensity model, scoring over 4 million accounts. They integrated HG fit scores with 6sense intent data for better account prioritization. Real-time data updates improved BDR workflows and marketing programs. Storyblok saw significant pipeline growth and stronger team alignment.
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HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market... and focus on the best-fit prospects. The solution enabled better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.
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HG Insights Cloud Dynamics helped Snowflake improve their ABM and sales alignment. Snowflake needed to identify their total addressable market... and ideal customer profile. Firmographics alone did not show which companies were ready for the cloud. With HG Insights, Snowflake gained a full 360 view of customer profiles and infrastructure. This let them target the right companies and craft account-specific messages. Sales and marketing became more effective, with better outreach and faster sales cycles.
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HG Insights Cloud Dynamics helped Azul enrich over 29,000 accounts with detailed firmographic and technographic data. Azul used this data... to refine their ideal customer profile and found 1,300 new accounts that fit their criteria. The sales team used personalized spend reports to target large accounts and closed a $400,000 contract renewal. The new go-to-market strategy led to more proactive proposals and bigger deals for Azul.
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HG Insights helps Informatica with account segmentation, prioritization, and targeting. Informatica uses HG Insights to find the right sales and... marketing opportunities. Their teams use a dashboard with HG’s data to know who to target and why. This makes their sales and marketing more effective and efficient. Informatica’s Senior Director says HG Insights is their favorite data provider for actionable insights.
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HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP... systems and competitors like Concur. The number of companies Airbase could target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.
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Stratyve used HG Insights’ AI-driven market intelligence to improve go-to-market strategy. The platform helped Stratyve narrow large market opportunities into... focused targets. Teams defined ideal customer profiles and mapped key personas. AI copilots made complex data simple and fast to use. Stratyve saw smarter decisions and more focused campaigns as a result.
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HG Insights helped Long Ventures shorten sales cycles and boost partner alignment. Before, partners worked in silos and data was... scattered. With HG Insights, Long Ventures used AI-powered account intelligence to score and prioritize target accounts. This made co-selling more focused and efficient. The team now repeats this process for future sales, driving better results and more revenue.
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HG Insights helps Stratyve focus go-to-market strategy for clients. The platform narrows total addressable market into actionable segments. AI copilots... make complex data simple and fast to use. Buyer intent data shapes messaging and drives pipeline growth. Stratyve uses firmographics, technographics, and buyer insights to show ROI. AI agents will soon automate even more planning tasks.
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