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Account-Based Marketing(ABM) Software 2024: Comprehensive Guide - Page 2

Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.

Learn why ABM is important and how it helps businesses and how to choose the right ABM software.

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What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Account Based Marketing software to drive results.

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Updated By Cuspera

Last updated: Sep 27, 2024

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93 Account Based Marketing Software

Agent3 Icon

Agent3

4.00
★★★★★
★★★★★

Scalable ABM programs, fuelled by insight

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Agent3 is an end-to-end Account Based Marketing platform with measurable impact using proprietary and applied technology services. It delivers an account based marketing pipeline for business to business enterprises and executes marketing campaigns that drive commercial value across the customer life-cycle.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Dashboard

Vendor: Agent3 Limited

Company Size: 11-50

HQ Location: 75 Bermondsey Street, London, England SE1 3XF, GB

Financials: PRIVATE

Jabmo Icon

Jabmo

4.12
★★★★★
★★★★★

The most comprehensive solution for Account-Based Marketing

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JABMO is an Industrial Strength Account-Based Marketing Platform. It enables marketers to identify, track and nurture target accounts with display ads even if they never fill in a webform. It is designed for Enterprise marketers to reach key accounts, build a personal customer experience, and grow revenue.

Highlights
Top Business Usecases : Account management,Engaging and following up,Engagement management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Expandi Group

TaxDome Icon

TaxDome

4.75
★★★★★
★★★★★

All-in-one Software for CPAs, bookkeepers, and accounting firms

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TaxDome is an all-in-one practice management platform for CPAs, EAs, bookkeepers, and accounting firms.

Highlights
Top Business Usecases : Workflow management,Sales document management,Training & onboarding
Top Features : Personalization,Templates,SEM

Vendor: TaxDome LLC

Company Size: 1-10

HQ Location: 185 Wythe Ave, Brooklyn, New York 11249, US

Financials: PRIVATE

Allvue Icon

Allvue

4.00
★★★★★
★★★★★

Alternative Investment Solutions & Investment Support

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Highlights
Top Business Usecases : Workflow management,Competitive intelligence,Sales document management
Top Features : Dashboard,Calculator

Vendor: Allvue Systems

Company Size: 101-250

HQ Location: Coral Gables, FL

Financials: PRIVATE

Folloze Platform Icon

Folloze Platform

4.50
★★★★★
★★★★★

Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

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Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: Folloze, Inc

Company Size: 11-50

HQ Location: 950 Tower Lane, #750, Foster City, California 94404, US

Financials: SERIES A

Enlyft Platform Icon

Enlyft Platform

4.38
★★★★★
★★★★★

B2B Customer acquisition and account intelligence

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Enlyft Platform is an AI-driven customer intelligence platform that leverages machine learning to profile and predict the buying behavior. It helps B2B companies generate better leads, close more deals, and acquire more customers.

Highlights
Top Business Usecases : Workflow management,Engaging and following up,Engagement management
Top Features : Dashboard,Personalization,Alerts: popups & Notifications

Vendor: Enlyft, Inc

Company Size: 1-10

HQ Location: 500 108th Ave NE Suite 1100 Bellevue, WA 98004 United States

Financials: SEED

Wicked Reports Icon

Wicked Reports

3.99
★★★★★
★★★★★

Marketing attribution for small businesses

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Wicked Reports is a Marketing Data Intelligence Software. Wicked Reports shows the entire customer journey, from first click to last click, to see which programs have delivered real revenue, and which campaigns made more money.

Highlights
Top Business Usecases : Lifetime value management,Advertisement,Generation of new leads

Vendor: Wicked Reports, Inc.

Company Size: 11-50

HQ Location: Marblehead, Massachusetts 01945, US

Financials: PRIVATE

Swoop Icon

Swoop

3.85
★★★★★
★★★★★

Swoop - FULLY-CUSTOM AUDIENCES, DESIGNED FOR YOUR SPECIFIC BUSINESS NEEDS

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Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up

Vendor: Swoop Holdings Limited

Company Size: 51-100

HQ Location: 125 Cambridgepark Dr, Cambridge, MA 02140, US

Financials: PRIVATE

Postal Icon

Postal

4.00
★★★★★
★★★★★

Experience Marketing Platform

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Postal.io is an Experience Marketing Platform Generating Leads, Book Meetings, Retain Customers and Delight Employees. It helps to increase sales velocity, drive ROI and makes lasting impressions.

Highlights
Top Business Usecases : Sales document management,Contract management,Engagement management
Top Features : Personalization

Vendor: Postal.io, Inc.

Company Size: 11-50

HQ Location: 75 South Higuera St. Suite 240 San Luis Obispo, Ca 93401

Financials: SERIES A

Influ2 Icon

Influ2

4.54
★★★★★
★★★★★

Person-Based Marketing for B2B. High Resolution Account ...

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Influ2 is a person-based marketing solution for B2B that targets people and build on-going relationships with the customer from lead capture to advocacy. It helps to enhance customer relationships and build brand awareness.

Highlights
Top Business Usecases : Advertisement,Engaging and following up,Engagement management
Top Features : Personalization

Vendor: Influ2 Inc

Company Size: 11-50

HQ Location: 1250 Borregas Avenue #44, Sunnyvale, CA 94089, US

Financials: SEED

Real Estate Success Tools Icon

Real Estate Success Tools

4.00
★★★★★
★★★★★
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Highlights
Top Business Usecases : Collaboration,Communication management,Sending & publishing communications
Top Features : Recording,Personalization,Templates

Vendor: Real Estate Success Tools

Company Size: NA

Financials: NA

Happy Grasshopper Icon

Happy Grasshopper

4.00
★★★★★
★★★★★

Automated Real Estate Marketing Tools

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Highlights
Top Business Usecases : Engaging and following up,Engagement management,Contacts history
Top Features : Personalization,Templates

Vendor: Happy Grasshopper, LLC

HQ Location: 500 Main St. Suite L, Safety Harbor, FL 34695

Manago Icon

Manago

4.48
★★★★★
★★★★★

Customer data platform with omnichannel communication to improve conversion

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SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept.

Highlights
Top Business Usecases : Generation of new leads,Advertisement,Inbound marketing
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Manago

Founded: 2011

Company Size: 101-250

HQ Location: Grzegórzecka 21, 31-532 Kraków

Financials: PRIVATE

Brandwatch Icon

Brandwatch

4.45
★★★★★
★★★★★

Digital Consumer Intelligence

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Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Dashboard,Personalization,Alerts: popups & Notifications

Vendor: Brandwatch

Founded: 2005

Company Size: 1001-5000

HQ Location: 1st Floor Sovereign House Church Street Brighton BN1 1UJ

Financials: SERIES C

Anaplan Predictive Insights Icon

Anaplan Predictive Insights

4.45
★★★★★
★★★★★

Intelligent and predictive planning platform

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Anaplan Predictive Insights is an intelligent and predictive planning platform that connects enterprise and market data and enables rich predictive modeling at scale to deliver actionable planning insights. It helps to enter new markets and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Predictive analytics,Predictive scoring,Predictive intelligence

Vendor: Anaplan, Inc.

Company Size: 501-1000

HQ Location: 50 Hawthorne St, San Francisco, California 94107, US

Financials: IPO

PathFactory Experiences Icon

PathFactory Experiences

4.43
★★★★★
★★★★★

PathFactory powers Content Insight and Activation for B2B ...

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PathFactory is an Intelligent Content Platform enabling B2B marketing teams to generate personalized content and drive demand. It is built for Marketing Leaders and teams, Demand Generators, Content Marketers and ABM teams.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Landing page,Dashboard

Vendor: Pathfactory

Company Size: 101-250

HQ Location: 174 Spadina Avenue, Suite 600 Toronto, Canada M5T 2C2

Financials: SERIES B

Ignite Infer Solutions Icon

Ignite Infer Solutions

4.40
★★★★★
★★★★★

Predictive Lead Scoring & Profile Management

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Infer is a Saas platform for sales, marketing and customer success team and entrepreneurs to optimise and expand sales and marketing funnel and increase ROI

Highlights
Top Business Usecases : Campaign management,Lead qualification,Generation of new leads
Top Features : Predictive scoring,Predictive analytics,Personalization

Vendor: Ignite Technologies

Founded: 2000

Company Size: 51-100

HQ Location: 401 Congress Ave., Suite 2650,Austin, TX 78701

Financials: SERIES E

Crunchbase Enterprise Icon

Crunchbase Enterprise

4.36
★★★★★
★★★★★

Crunchbase.com | Supercharge Your Pipeline‚

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Crunchbase Enterprise is a software providing company details that could assist Market Research, Business intelligence, or data for making strategic decisions.

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Communication management
Top Features : Recording,Personalization,Alerts: popups & Notifications

Vendor: Crunchbase Inc

Founded: 2007

Company Size: 101-250

HQ Location: 564 Market Street, Suite 700, San Francisco, CA 94104

Financials: SERIES D

Act-On Icon

Act-On

4.36
★★★★★
★★★★★

An automated Growth Marketing Platform

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Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : null,Landing page,Templates

Vendor: Banzai International Inc

Company Size: 101-250

HQ Location: Seattle, Washington

Financials: SERIES A

Backstory Icon

Backstory

4.36
★★★★★
★★★★★

Revenue Intelligence Platform

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People.Ai is a Revenue Intelligence software for marketing, sales leaders, sales operations and customer success. It uses AI to unlock accurate attribution to events and campaigns, improve ABM targeting and increase visibility into the buying funnel. The power is to increase the sales team’s productivity, unlock hidden coaching opportunities, and gain actionable deal level visibility into the sales pipeline and also to Accelerate Customer-Facing Team’s Productivity, Increase Reporting Accuracy, Improve CRM Data Quality, and Gain Visibility across the Entire Customer Lifecycle.

Highlights
Top Business Usecases : Contact list management,Creating contact list,Engaging and following up
Top Features : Capture contact,Capture activity,Recording

Vendor: Backstory

Founded: 1989

Company Size: 101-250

HQ Location: 475 Brannan St Suite 320 San Francisco, CA 94107

Financials: SERIES C

Oracle DataFox Data Management Icon

Oracle DataFox Data Management

4.34
★★★★★
★★★★★

Account intelligence solution

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Oracle DataFox Data Management is an artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. It helps to increase sales and revenue and acquire customers.

Highlights
Top Business Usecases : Lead qualification,Account management,Generation of new leads
Top Features : Alerts: popups & Notifications,Personalization,Recording

Vendor: Oracle Corporation

Founded: 1977

Company Size: 10001+

HQ Location: 500 Oracle Parkway Redwood Shores, CA 94065

Financials: IPO

Content Syndication by DemandScience Icon

Content Syndication by DemandScience

4.33
★★★★★
★★★★★

Get leads that convert with content syndication

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Highlights
Top Business Usecases : Generation of new leads,Account management,Engaging and following up
Top Features : Feedback surveys,Personalization,SEO

Vendor: DemandScience US, LLC

Company Size: 11-50

Financials: PRIVATE

Leadspace Customer Data Platform Icon

Leadspace Customer Data Platform

4.32
★★★★★
★★★★★

Customer Data Platform to drive personalized customer engagement with industry-leading data & AI

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Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology.

Highlights
Top Business Usecases : ABM,Customer engagement,Engaging and following up
Top Features : Personalization,Recording,Predictive scoring

Vendor: Leadspace

Founded: 2016

Company Size: 51-100

HQ Location: 445 Bush Street, Suite 900 San Francisco, CA 94108

Financials: SERIES C

Leadgenius Icon

Leadgenius

4.30
★★★★★
★★★★★

LeadGenius: Home - Custom B2B Contact and Account Data

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Leadgenius is a provider of B2B Data for Vertical SaaS companies with industry specific fields, ranked and organized, enabling B2B sales and marketing organizations to connect with their prospects. Leadgenius B2B data can be used by Ecommerce, HR/Payroll and SaaS companies.

Highlights
Top Business Usecases : Generation of new leads,Account management,Engaging and following up
Top Features : Personalization,Recording,Alerts: popups & Notifications

Vendor: LeadGenius, Inc.

Founded: 2011

Company Size: 11-50

HQ Location: Berkeley, CA

Financials: SERIES B