Influ2 Overview

Influ2 transforms advertising by focusing on contact-level engagement, ensuring your ads reach decision-makers directly. This approach shifts the focus from broad account-level targeting to individuals who drive purchasing decisions. By integrating contact-level advertising into sales strategies, Influ2 empowers revenue teams to engage potential clients more effectively. A unique feature is its ability to act as a sales multiplier, enhancing the impact of your advertising efforts. This strategy not only personalizes ad delivery but also aligns closely with sales conversations, leading to more meaningful interactions and improved conversion rates.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Account Management, as the business use cases that they have been most satisfied with while using Influ2.

Other use cases:

  • Workflow Management
  • Segmentation And Targeting
  • Lead Management
  • Generation Of New Leads
  • Lead Qualification: Firmographic
  • Lead Qualification: Demographic
  • Campaign Management
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Business Priorities

Increase Sales & Revenue and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Influ2.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
See all business priorities See less business priorities

Influ2 Use-Cases and Business Priorities: Customer Satisfaction Data

Influ2's features include Personalization. and Influ2 support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Influ2 analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We saw impression and clicks for every person we've targeted and which content interested them the most...." Peer review by Valeria T., PR Manager, Computer Software

Peer review evidence (same sources as the product rating summary)

"...Listen in for useful insights and best practices on how to use Person-Based Advertising to align and improve your sales and marketing efforts...." Podcasts
"...Influ2 connects to your CRM, enabling you to target pre-built lists in your CRM and engage with these key contacts through various digital and social media advertising channels...." Integrations For Operationalizing Insights
"...| Head of ABM ..." Top 15 SaaS Customer Success Metrics to Track in 2020 (According to the Experts)

Influ2, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Influ2 utilizes privacy-first technology to target specific individuals with ads. Sales teams are provided with essential context to engage effectively.

Popular Business Setting

for Influ2

Top Industries

  • Information Technology and Services
  • Computer Software
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Influ2 is popular in Information Technology And Services, Computer Software, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Influ2 Customer wins, Customer success stories, Case studies

How efficiently Does Influ2 manage your Engaging And Following Up?

How efficiently Does Influ2 manage your Account Management?

How efficiently Does Influ2 manage your Workflow Management?

How efficiently Does Influ2 manage your Segmentation And Targeting?

111 buyers and buying teams have used Cuspera to assess how well Influ2 solved their Account Based Marketing needs. Cuspera uses 239 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Bonterra - Computer Software - Large

Influ2 helped Bonterra double win rates by shifting to contact-level advertising. Bonterra used Influ2 to target real decision-makers and align sales and marketing. They reached 80% of buying committ...ees and achieved a 90–95% sales handoff success rate. Campaigns drove measurable pipeline impact, including nineteen influenced opportunities and four closed-won deals. Influ2 enabled precise outreach, fast follow-up, and strong cross-team collaboration.

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Quantexa - Information Technology And Services - Medium

Influ2 helped Quantexa boost pipeline by 5.2x and achieve a 4.53x higher conversion rate compared to cold outreach. Quantexa used Influ2's contact-level advertising and integrated it with HubSpot to ...target decision-makers. The team ran deal-based marketing campaigns and used intent data from Bombora to refine outreach. This approach delivered an 837% ROI and accelerated deal cycles. Influ2 became a key part of Quantexa's ABM strategy, driving revenue growth.

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StarTree - Information Technology And Services - Medium

Influ2 helped StarTree boost conversion rates by 3.17x in pipeline generation. StarTree used contact-level advertising to target decision-makers and align sales and marketing. The team built personal...ized buyer journeys with tailored content for each funnel stage. Sales received real-time engagement signals to prioritize outreach. This approach led to more efficient ad spend and higher quality leads.

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Influ2 - Marketing And Advertising - Medium

Influ2 used its Contact-Level ABM platform to adapt to digital-only marketing during the pandemic. The 'New Reality' campaign targeted software, pharmaceutical, and enterprise ABM accounts. Influ2 en...gaged 183 accounts and reached 7,000 decision makers, with 60% at C/VP/Director level. The campaign drove 25 demo calls and 9 direct conversions. Influ2 achieved a 581% ROI by aligning marketing and sales across the funnel.

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One Door - Retail - Medium

Influ2 helped One Door boost product demos by 21% year-over-year. One Door used contact-level advertising to target key decision-makers at large retailers. Personalized ads increased click-through ra...tes by 340%, reaching 1.10%. Marketing qualified leads rose by 62%, and branded searches grew by 66%. Seventy percent of the pipeline was influenced by marketing efforts using Influ2.

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Hexaware - Information Technology And Services - Very Large

Influ2 helped Hexaware achieve a 4x increase in sales-ready leads. Hexaware used Influ2's Contact-Level Advertising to reach decision-makers with targeted ads. The solution gave Hexaware detailed per...son-level analytics and improved ad targeting. Hexaware reached tens of thousands of prospects monthly and increased targeted ad frequency by 10x. This drove higher sales velocity and business growth.

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How to Double Meeting Attendance with Person-Based Ads

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Peers used Influ2 for advertisement and engaging and following up

Influ2 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.53/5 ★

Read Reviews (18)
Custom Reports

2.98/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.53/5 ★

Read Reviews (18)
Custom Reports

2.98/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Influ2

Overall Risk Meter

Low Medium High

Top Failure Risks for Influ2

Influ2 Inc News

Product

Influ2 Launches MCP for Contact-Level ABM

Influ2 launched the Model Context Protocol (MCP) server, enabling AI applications to access contact-level buyer signals for enhanced ABM campaign management. The MCP integrates with AI platforms like Claude and ChatGPT, allowing revenue teams to optimize advertising strategies and translate ABM insights into business impact. It is now available to all Influ2 customers.

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Product

Influ2 Launches Personalized Contact-Level GTM Tool

Influ2 has launched a new contact-level go-to-market (GTM) orchestration tool, enhancing B2B marketing and sales alignment. This tool enables personalized buyer engagement through omni-channel orchestration, integrating with platforms like HubSpot and Salesforce. Key features include signal-to-topic matching and a beta website visitor identification capability with over 99% accuracy.

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Product

Influ2 Unveils Contact-Level GTM for Personalized B2B

Influ2 has launched new omni-channel orchestration capabilities to enhance its contact-level account-based marketing platform. This update allows B2B marketing and sales teams to trigger personalized actions based on individual buyer behavior and engagement signals. The platform integrates with CRM systems and sales engagement software, enabling precise buyer interactions and improving the alignment of marketing and sales strategies.

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Product

Influ2 Launches Contact-Level GTM Orchestration

Influ2 has launched new contact-level GTM orchestration capabilities, enhancing how B2B teams activate intent throughout the buyer journey. These capabilities allow marketing and sales teams to trigger actions based on individual buyer interests and engagement, moving beyond account-level engagement. Features include signal-to-topic matching, cross-platform context sync, omni-channel orchestration, and Salesforce attribution. Influ2 also introduced a beta for website visitor identification, offering precise contact-level intent signals.

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Influ2 Inc Profile

Company Name

Influ2 Inc

Company Website

https://www.influ2.com/

HQ Location

1250 Borregas Avenue #44, Sunnyvale, CA 94089, US

Employees

11-50

Social

Linkedin

Financials

SEED