Influ2 Overview

Influ2 transforms advertising by focusing on contact-level engagement, ensuring your ads reach decision-makers directly. This approach shifts the focus from broad account-level targeting to individuals who drive purchasing decisions. By integrating contact-level advertising into sales strategies, Influ2 empowers revenue teams to engage potential clients more effectively. A unique feature is its ability to act as a sales multiplier, enhancing the impact of your advertising efforts. This strategy not only personalizes ad delivery but also aligns closely with sales conversations, leading to more meaningful interactions and improved conversion rates.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Account Management, as the business use cases that they have been most satisfied with while using Influ2.

Other use cases:

  • Workflow Management
  • Segmentation And Targeting
  • Lead Management
  • Generation Of New Leads
  • Lead Qualification: Firmographic
  • Lead Qualification: Demographic
  • Campaign Management
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Business Priorities

Increase Sales & Revenue and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Influ2.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
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Influ2 Use-Cases and Business Priorities: Customer Satisfaction Data

Influ2's features include Personalization. and Influ2 support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Influ2 analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Influ2 is the first high-resolution ABM platform that boosts sales development productivity with person-based advertising...." Peer review from Influ2

Influ2, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Influ2 utilizes privacy-first technology to target specific individuals with ads. Sales teams are provided with essential context to engage effectively.

Popular Business Setting

for Influ2

Top Industries

  • Information Technology and Services
  • Computer Software
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Influ2 is popular in Information Technology And Services, Computer Software, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Influ2 Customer wins, Customer success stories, Case studies

What solutions does Influ2 provide for Engaging And Following Up?

How does Influ2 facilitate Account Management?

What solutions does Influ2 provide for Workflow Management?

What benefits does Influ2 offer for Segmentation And Targeting?

111 buyers and buying teams have used Cuspera to assess how well Influ2 solved their Content Marketing needs. Cuspera uses 239 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Vya - Marketing And Advertising

Influ2 helped Vya boost sales meetings and marketing efficiency. The pandemic hurt Vya’s old demand channels like direct mail and events. Vya used Influ2’s contact-level advertising to target people ...in key accounts. Sales teams got signals from ad clicks and reached out with LinkedIn and email. Vya saw more qualified leads and steady engagement. Buyer intent data confirmed higher interest from target accounts.

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StarTree - Information Technology And Services

Influ2 helped StarTree boost conversion rates by 3.17x in pipeline generation. StarTree used contact-level advertising to target decision-makers and align sales and marketing. The team built personal...ized buyer journeys and delivered tailored ads at each funnel stage. Sales received real-time engagement signals, improving outreach timing. This approach led to more qualified opportunities and better use of ad spend.

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Capgemini - Information Technology And Services

Influ2 helped Capgemini use contact-level advertising for account-based marketing. Capgemini reached 16,000 contacts from 1,218 accounts. They got 1,992 clicks and 1,321 website visits, with 194 visi...ts from ads. Sales teams received actionable insights and better targeting. Integrations with Salesforce, HubSpot, and Pardot improved campaign tracking.

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Hexaware - Information Technology And Services

Influ2 helped Hexaware achieve a 4x increase in sales-ready leads. Hexaware used contact-level advertising to reach decision-makers with targeted ads. The solution provided person-level analytics and... improved segmentation. Hexaware reached tens of thousands of prospects monthly and saw a 10x boost in ad frequency. This drove higher sales velocity and business growth.

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Influ2 - Marketing And Advertising

Influ2 used its Contact-Level Advertising platform for the 'New Reality' campaign. The challenge was to adapt to digital-only marketing during the pandemic. Influ2 targeted software, pharmaceutical, ...and enterprise ABM accounts. The campaign engaged 183 accounts and reached 7,000 decision makers. Influ2 achieved a 581% ROI and 9 direct conversions from 25 demo calls.

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Marketbridge - Management Consulting

Influ2 helped Marketbridge scale contact-level advertising for their clients. Marketbridge used Influ2 to target specific stakeholders, deliver real-time sales signals, and optimize campaigns. One ca...mpaign saw 100% of late-stage deals with engaged contacts, 41% faster deal velocity, and 6x more accounts in the pipeline. The Influ2 dashboard gave Marketbridge clear insights to improve strategy. Marketbridge connected marketing and sales teams for better results.

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How to Double Meeting Attendance with Person-Based Ads

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Peers used Influ2 for advertisement and engaging and following up

Influ2 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.53/5 ★

Read Reviews (18)
Custom Reports

2.98/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.53/5 ★

Read Reviews (18)
Custom Reports

2.98/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Influ2

Overall Risk Meter

Low Medium High

Top Failure Risks for Influ2

Influ2 Inc News

Product

Influ2 brings contact-level intent to buying groups. Heres why thats important

Influ2 has introduced new features to enhance contact-level engagement in B2B buying groups. The Signals Center provides a comprehensive view of buying group engagement, offering insights into individual interactions. Audienscope adds intent signals from search, social posts, and job changes. These features integrate with CRM and marketing systems, aiding sales teams in targeted outreach. Signals Center is available now, with Audienscope launching in October.

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Product

Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 has launched two new products, Signals Center and Audienscope, to enhance contact-level buyer intent capabilities. Signals Center, available now, uses AI to unify buyer signals and account details, providing actionable insights for sales teams. Audienscope, launching on Oct. 1, will offer contact-level search, social listening, and demographic change signals, enabling precise targeting for account-based marketing programs.

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Influ2 Inc Profile

Company Name

Influ2 Inc

Company Website

https://www.influ2.com/

HQ Location

1250 Borregas Avenue #44, Sunnyvale, CA 94089, US

Employees

11-50

Social

Linkedin

Financials

SEED