Influ2 Overview

Influ2 transforms advertising by focusing on contact-level engagement, ensuring your ads reach decision-makers directly. This approach shifts the focus from broad account-level targeting to individuals who drive purchasing decisions. By integrating contact-level advertising into sales strategies, Influ2 empowers revenue teams to engage potential clients more effectively. A unique feature is its ability to act as a sales multiplier, enhancing the impact of your advertising efforts. This strategy not only personalizes ad delivery but also aligns closely with sales conversations, leading to more meaningful interactions and improved conversion rates.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Account Management, as the business use cases that they have been most satisfied with while using Influ2.

Other use cases:

  • Workflow Management
  • Segmentation And Targeting
  • Lead Management
  • Generation Of New Leads
  • Lead Qualification: Firmographic
  • Lead Qualification: Demographic
  • Campaign Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Influ2.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
See all business priorities See less business priorities

Influ2 Use-Cases and Business Priorities: Customer Satisfaction Data

Influ2's features include Personalization. and Influ2 support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Influ2 analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is a great approach to account-based marketing...." Peer review by Valerie T, PR Specialist, Computer Software

Influ2, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Influ2 utilizes privacy-first technology to target specific individuals with ads. Sales teams are provided with essential context to engage effectively.

Popular Business Setting

for Influ2

Top Industries

  • Information Technology and Services
  • Computer Software
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Influ2 is popular in Information Technology And Services, Computer Software, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Influ2 Customer wins, Customer success stories, Case studies

How does Influ2 facilitate Engaging And Following Up?

How can Influ2 optimize your Account Management Workflow?

How does Influ2 facilitate Workflow Management?

How can Influ2 optimize your Segmentation And Targeting Workflow?

111 buyers and buying teams have used Cuspera to assess how well Influ2 solved their Content Marketing needs. Cuspera uses 239 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Hexaware - Information Technology And Services - Very Large

Influ2 helped Hexaware boost sales-ready leads by 4x using Contact-Level Advertising. Hexaware used person-level campaign analytics to target decision-makers with tailored ads. They reached tens of t...housands of prospects monthly. Targeted ad frequency increased by 10x. This strategy improved sales velocity and engagement in IT consulting.

Read on →

StarTree - Information Technology And Services - Medium

Influ2 helped StarTree boost conversion rates by 3.17x in pipeline generation. StarTree used contact-level advertising to target decision-makers and align sales and marketing. The team built personal...ized buyer journeys with tailored content at each funnel stage. Sales received real-time engagement signals from ad interactions. This approach let StarTree focus on high-potential prospects and improve marketing ROI.

Read on →

StarTree - Information Technology And Services - Medium

Influ2 helped StarTree boost conversion rates by 3.17x in pipeline generation. StarTree used contact-level advertising to target decision-makers and align sales and marketing. The team built personal...ized buyer journeys with tailored content for each funnel stage. Sales received real-time engagement signals to prioritize outreach. This approach led to more efficient ad spend and higher quality leads.

Read on →

Quantexa - Information Technology And Services - Medium

Influ2 helped Quantexa boost pipeline by 5.2x and achieve a 4.53x higher conversion rate compared to cold outreach. Quantexa used Influ2's contact-level advertising and integrated it with HubSpot to ...target decision-makers. The team ran deal-based marketing campaigns and used intent data from Bombora to refine outreach. This approach delivered an 837% ROI and accelerated deal cycles. Influ2 became a key part of Quantexa's ABM strategy, driving revenue growth.

Read on →

Capgemini - Information Technology And Services

Influ2 helped Capgemini use contact-level advertising for account-based marketing. Capgemini reached 16,000 contacts from 1,218 accounts. They got 1,992 clicks and 1,321 website visits, with 194 visi...ts from ads. Sales teams received actionable insights and better targeting. Integrations with Salesforce, HubSpot, and Pardot improved campaign tracking.

Read on →

One Door - Retail - Medium

Influ2 helped One Door boost product demos by 21% year-over-year. One Door used contact-level advertising to target key decision-makers at large retailers. Personalized ads increased click-through ra...tes by 340%, reaching 1.10%. Marketing qualified leads rose by 62%, and branded searches grew by 66%. Seventy percent of the pipeline was influenced by marketing efforts using Influ2.

Read on →

How to Double Meeting Attendance with Person-Based Ads

Video Thumbnail
lightning

Peers used Influ2 for advertisement and engaging and following up

Influ2 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.53/5 ★

Read Reviews (18)
Custom Reports

2.98/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.53/5 ★

Read Reviews (18)
Custom Reports

2.98/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Influ2

Overall Risk Meter

Low Medium High

Top Failure Risks for Influ2

Influ2 Inc News

Product

Influ2 brings contact-level intent to buying groups. Heres why thats important

Influ2 has introduced new features to enhance contact-level engagement in B2B buying groups. The Signals Center provides a comprehensive view of buying group engagement, offering insights into individual interactions. Audienscope adds intent signals from search, social posts, and job changes. These features integrate with CRM and marketing systems, aiding sales teams in targeted outreach. Signals Center is available now, with Audienscope launching in October.

Read more →
Product

Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 has launched two new products, Signals Center and Audienscope, to enhance contact-level buyer intent capabilities. Signals Center, available now, uses AI to unify buyer signals and account details, providing actionable insights for sales teams. Audienscope, launching on Oct. 1, will offer contact-level search, social listening, and demographic change signals, enabling precise targeting for account-based marketing programs.

Read more →

Influ2 Inc Profile

Company Name

Influ2 Inc

Company Website

https://www.influ2.com/

HQ Location

1250 Borregas Avenue #44, Sunnyvale, CA 94089, US

Employees

11-50

Social

Linkedin

Financials

SEED