Wicked Reports: Product updates, Customer stories, and Insights | 2026 Cuspera

Wicked Reports helped Bullseye Sellers cut Joanna Vargas' new customer acquisition cost by 40%. The team used Wicked’s Advanced Signal and 5 Forces AI to lower nCAC from $116 to $69 in one month. The...y gained clear, trusted attribution across Meta, Shopify, and Google Ads. The solution provided first-party, click-based attribution and real order-level data. Bullseye Sellers now makes better decisions with accurate, omnichannel marketing analytics.
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Wicked Reports helped CBazaar grow new buyers by 127% using Advanced Signal and 5 Forces AI. The team trained Meta to target new customers, not just repeat buyers. Meta revenue from new customers ros...e 52%. New customer acquisition cost dropped 63% while Meta ad spend fell 17%. CBazaar made faster decisions and spent less time on analysis.
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Wicked Reports helped One Core Media shift from retargeting loops to real new-customer growth. Before, their ecommerce clients saw high ROAS but little new-customer acquisition. Wicked Reports gave c...lear attribution, letting the agency and clients track spend and outcomes at the campaign level. In 7–8 months, they generated more revenue and new customers on about half the spend compared to the previous year. Team decisions and client reporting now use cohort analysis and model views for better results.
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Wicked Reports helped Magic vs Machine scale Huha from $1M to $30M in three years. The agency used click-based attribution to unlock Pinterest as a top-of-funnel channel and tripled Meta ad spend pro...fitably. Wicked Reports provided clear insights into new versus repeat customers and improved tracking after iOS 14.5 changes. Huha achieved a 48% repeat purchase rate and 3x ROAS on Pinterest with a 120-day view. The solution enabled better decision-making for omnichannel marketing.
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Wicked Reports helped Trifecta Nutrition grow over 900% in annual recurring revenue. Trifecta used Wicked Reports to track the full customer journey and tie revenue to marketing campaigns. The platfo...rm enabled them to save $1,600,000 in ad spend by scaling only winning campaigns. Trifecta tracked 282,000 Instagram followers and linked them to revenue. Wicked Reports gave them clear ROI data and helped them make better marketing decisions.
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Wicked Reports helped The Lido Agency cut their e-commerce client's Facebook ad CPA by 237%. The agency used Wicked Reports' first-party data and multi-touch attribution to track every step in the cu...stomer journey. This gave them a clear view of ad performance across channels. As a result, they reduced CPA to $38 and increased monthly recurring revenue by 50%. The agency now makes data-driven decisions to scale Facebook ads for clients like Sober Sis.
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