Wicked Reports Overview

Wicked Reports leverages first-party marketing attribution technology to deliver precise attribution data crucial for digital marketing agencies. This tool automatically analyzes marketing efforts, offering clarity in decision-making to achieve customer acquisition cost (CAC) and return on ad spend (ROAS) goals. By providing detailed insights into marketing performance, Wicked Reports helps agencies refine strategies and allocate ad spend more effectively. A notable feature is its ability to enhance a media buyer's weekly planning by pinpointing the most impactful channels and campaigns. This data-driven approach ensures that marketing efforts are not only measured accurately but also optimized for maximum business impact.

Use Cases

Customers recommend Lifetime Value Management, Advertisement, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Wicked Reports.

Other use cases:

  • Campaign Management
  • Engagement Management
  • Subscription Management
  • Partner Marketing
  • Channel Marketing
  • Digital Marketing
  • Conversion Management
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Wicked Reports.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
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Wicked Reports Use-Cases and Business Priorities: Customer Satisfaction Data

Wicked Reports works with different mediums / channels such as Social Media. Facebook. and E-Mail.

Reviews

"...Wicked allows us to accurately eliminate the advertising which is not working or refine the conversion on another piece...." Peer review by Karen C, Owner/Marketing Strategist, Marketing and Advertising

Wicked Reports, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Wicked Reports offers multi-touch marketing attribution software for digital marketing agencies. Best-in-class 1st party marketing attribution data is provided and automatically analyzed.

Popular Business Setting

for Wicked Reports

Top Industries

  • Marketing and Advertising

Popular in

  • Small Business

Wicked Reports is popular in Marketing And Advertising, and is widely used by Small Business,

Wicked Reports Customer wins, Customer success stories, Case studies

How can Wicked Reports optimize your Lifetime Value Management Workflow?

How efficiently Does Wicked Reports manage your Generation Of New Leads?

How can Wicked Reports optimize your Campaign Management Workflow?

Why is Wicked Reports the best choice for Engagement Management?

132 buyers and buying teams have used Cuspera to assess how well Wicked Reports solved their Marketing Data Intelligence needs. Cuspera uses 334 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CBazaar - Apparel & Fashion - Medium

Wicked Reports helped CBazaar grow new buyers by 127% using Advanced Signal and 5 Forces AI. The team trained Meta to target new customers, not just repeat buyers. Meta revenue from new customers ros...e 52%. New customer acquisition cost dropped 63% while Meta ad spend fell 17%. CBazaar made faster decisions and spent less time on analysis.

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One Core Media - Marketing And Advertising - Medium

Wicked Reports helped One Core Media shift from retargeting loops to real new-customer growth. Before, their ecommerce clients saw high ROAS but little new-customer acquisition. Wicked Reports gave c...lear attribution, letting the agency and clients track spend and outcomes at the campaign level. In 7–8 months, they generated more revenue and new customers on about half the spend compared to the previous year. Team decisions and client reporting now use cohort analysis and model views for better results.

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Magic vs Machine - Marketing And Advertising - Small

Wicked Reports helped Magic vs Machine scale Huha from $1M to $30M in three years. The agency used click-based attribution to unlock Pinterest as a top-of-funnel channel and tripled Meta ad spend pro...fitably. Wicked Reports provided clear insights into new versus repeat customers and improved tracking after iOS 14.5 changes. Huha achieved a 48% repeat purchase rate and 3x ROAS on Pinterest with a 120-day view. The solution enabled better decision-making for omnichannel marketing.

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Trifecta Nutrition - Food & Beverages

Wicked Reports helped Trifecta Nutrition grow over 900% in annual recurring revenue. Trifecta used Wicked Reports to track the full customer journey and tie revenue to marketing campaigns. The platfo...rm enabled them to save $1,600,000 in ad spend by scaling only winning campaigns. Trifecta tracked 282,000 Instagram followers and linked them to revenue. Wicked Reports gave them clear ROI data and helped them make better marketing decisions.

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The Lido Agency - Marketing And Advertising

Wicked Reports helped The Lido Agency scale Facebook ads for their e-commerce client Sober Sis. The agency faced problems with Facebook's limited attribution, which made it hard to see the full custo...mer journey. Wicked Reports' multi-touch attribution tracked every touchpoint and gave clear, accurate data. The Lido Agency cut their client's Facebook ad CPA by 237%. They also reduced CPA to $38 and increased monthly recurring revenue by 50%.

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Get Maine Lobster - Food & Beverages

Wicked Reports helped Get Maine Lobster track customer journeys and improve ad targeting. The company used Wicked Reports to connect Facebook ads with sales in their CRM. This led to a 263% increase ...in Facebook ad ROI and an 82% boost in first-week email conversions. They drove $157,584 in sales from $16,972 in ad spend. Overall, Wicked Reports generated an extra $800,000 in profit per year for Get Maine Lobster.

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Wicked Reports Digital Marketing Agency problems and solutions

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Peers used Wicked Reports for lifetime value management and advertisement

Wicked Reports Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (2)
Custom Reports

4.27/5 ★

Read Reviews (93)
Analytics

4.09/5 ★

Read Reviews (15)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (2)
Custom Reports

4.27/5 ★

Read Reviews (93)
Analytics

4.09/5 ★

Read Reviews (15)

Software Failure Risk Guidance

?

for Wicked Reports

Overall Risk Meter

Low Medium High

Top Failure Risks for Wicked Reports

Wicked Reports, Inc. Profile

Company Name

Wicked Reports, Inc.

Company Website

https://www.wickedreports.com/

HQ Location

Marblehead, Massachusetts 01945, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE