Wicked Reports: Use-Cases, Insights and Reviews | 2026 Cuspera

Wicked Reports helped Modern Office Furniture catch $56,000 in misallocated ad spend. The team used click-based attribution to see which ads brought in new customers versus repeat buyers. They combin...ed all marketing channels into one clear view. This let them stop trusting inflated platform numbers. Now, they make spend decisions based on real customer growth, not just platform-reported ROAS.
Show More..

Wicked Reports helped Bullseye Sellers cut Joanna Vargas' new customer acquisition cost by 40%. The team used Wicked’s Advanced Signal and 5 Forces AI to lower nCAC from $116 to $69 in one month. The...y gained clear, trusted attribution across Meta, Shopify, and Google Ads. The solution provided first-party, click-based attribution and real order-level data. Bullseye Sellers now makes better decisions with accurate, omnichannel marketing analytics.
Show More..

Wicked Reports helped Magic vs Machine scale Huha from $1M to $30M in three years. The agency used click-based attribution to unlock Pinterest as a top-of-funnel channel and tripled Meta ad spend pro...fitably. Wicked Reports provided clear insights into new versus repeat customers and improved tracking after iOS 14.5 changes. Huha achieved a 48% repeat purchase rate and 3x ROAS on Pinterest with a 120-day view. The solution enabled better decision-making for omnichannel marketing.
Show More..

Wicked Reports helped One Core Media shift from retargeting loops to real new-customer growth. Before, their ecommerce clients saw high ROAS but little new-customer acquisition. Wicked Reports gave c...lear attribution, letting the agency and clients track spend and outcomes at the campaign level. In 7–8 months, they generated more revenue and new customers on about half the spend compared to the previous year. Team decisions and client reporting now use cohort analysis and model views for better results.
Show More..

Wicked Reports helped CBazaar grow new buyers by 127% using Advanced Signal and 5 Forces AI. The team trained Meta to target new customers, not just repeat buyers. Meta revenue from new customers ros...e 52%. New customer acquisition cost dropped 63% while Meta ad spend fell 17%. CBazaar made faster decisions and spent less time on analysis.
Show More..

Wicked Reports helped Get Maine Lobster track customer journeys and improve ad targeting. The company used Wicked Reports to connect Facebook ads with sales in their CRM. This led to a 263% increase ...in Facebook ad ROI and an 82% boost in first-week email conversions. They drove $157,584 in sales from $16,972 in ad spend. Overall, Wicked Reports generated an extra $800,000 in profit per year for Get Maine Lobster.
Show More..