Customer stories

Product Business Settings

Backstory is popular in Computer Software, Internet, and Information Technology And Services industries and is widely used by Mid Market, Enterprise, and Large Enterprise.

Backstory Product Overview

Peopleai's SalesAI is the only generative AI solution built on complete and accurate data. Every detail counts to unlock your GTM's full story.

How satisfied the customers are with Backstory use-cases

Reviews

"We saw immediate ROI using People.ai seeing a 10 20x increase in contact creation in our CRM every month... As a result, we are significantly accelerating our pipeline growth and converting between 40 80 leads to contact creation every month." - Kaushik Patel
"By using People.ai, we have amazing visibility into how much time our sales team is spending on each account, and helps our managers provide coaching that was never possible before." - David Baga

Backstory Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
Backstory testimonial

Kaushik Patel

VP, Online Marketing & Marketing Operations

ThoughtSpot
We saw immediate ROI using People.ai seeing a 10 20x increase in contact creation in our CRM every month... As a result, we are significantly accelerating our pipeline growth and converting between 40 80 leads to contact creation every month. Testimonial By Kaushik Patel
Backstory testimonial

David Baga

Chief Business Officer

Lyft
By using People.ai, we have amazing visibility into how much time our sales team is spending on each account, and helps our managers provide coaching that was never possible before. Testimonial By David Baga
Backstory testimonial

Richard Button

RVP of Corporate Sales

Paloalto
People.ai gives us powerful insights for sales coaching and allows us to know what productivity looks like on a per rep basis. Testimonial By Richard Button
CUSTOMERS TESTIMONIALS
Backstory testimonial

Kaushik Patel

VP, Online Marketing & Marketing Operations

ThoughtSpot
We saw immediate ROI using People.ai seeing a 10 20x increase in contact creation in our CRM every month... As a result, we are significantly accelerating our pipeline growth and converting between 40 80 leads to contact creation every month. Testimonial By Kaushik Patel
Backstory testimonial

David Baga

Chief Business Officer

Lyft
By using People.ai, we have amazing visibility into how much time our sales team is spending on each account, and helps our managers provide coaching that was never possible before. Testimonial By David Baga
Backstory testimonial

Richard Button

RVP of Corporate Sales

Paloalto
People.ai gives us powerful insights for sales coaching and allows us to know what productivity looks like on a per rep basis. Testimonial By Richard Button

AMD - Computer Software - Very Large

People.ai helped AMD cut manual data entry time by up to 85%. AMD used People.ai to standardize sales processes across 100+ countries. The platform improved pipeline hygiene and made sales management... proactive. Sales teams now use one system for account planning and deal qualification. AMD saw better visibility and uniformity in global sales operations. People.ai enabled consistent sales execution at scale.

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Five9 - Computer Software - Large

People.ai helped Five9 save over 1,000 hours of manual CRM data entry each year. The platform automatically captured more than 200,000 sales activities in their CRM. Five9 gained better visibility in...to go-to-market activities and improved forecasting accuracy. Opportunity scorecards standardized their deal qualification process. The solution enabled Five9 to support their sales team and modernize their contact center operations.

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Forcepoint - Information Technology And Services - Large

People.ai helped Forcepoint save 9,000 hours of manual data entry for its 400-person sales team. Forcepoint used People.ai to automate sales activity capture and improve CRM data quality. The company... grew its marketable contact database by nearly 32,000, saving over $242,000 in acquisition costs. Leadership gained better visibility into sales activities and improved pipeline management. Forcepoint now runs more targeted marketing campaigns with complete sales engagement data.

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TTEC - Information Technology And Services - Very Large

People.ai helped TTEC fix its sales process. TTEC had problems with deal qualification and data integrity. People.ai gave TTEC a single place for opportunity scorecards and automated admin tasks. Sal...es reps now spend more time with customers. Sales coaching uses real data. TTEC improved rep productivity and deal quality.

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Seismic - Information Technology And Services - Large

People.ai helped Seismic boost close rates by 6% using its account planning solution. Seismic faced challenges with data accuracy and lacked a single source of truth for sales activities. By implemen...ting People.ai, Seismic achieved 98% matching accuracy and captured 150,000 additional contacts in Salesforce. The solution improved sales coaching and pipeline management. Seismic now has better data for sales operations and increased rep productivity.

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Red Hat - Computer Software - Very Large

People.ai helped Red Hat unify forecasting and deal intelligence in one workspace. Red Hat faced fragmented data, manual processes, and poor pipeline visibility. With People.ai, 2,000 sellers now for...ecast in a single view. Win rates increased by 50%. Automated forecasting is projected to reclaim over 1,000 manager hours. Red Hat improved sales process standardization and pipeline hygiene using AI-powered revenue intelligence.

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Drive tighter alignment between sales and marketing teams

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Peers used Backstory for contact list management and engaging and following up

Backstory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.85/5 ★

Read Reviews (45)
Analytics

4.80/5 ★

Read Reviews (115)
Custom Reports

4.25/5 ★

Read Reviews (38)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.85/5 ★

Read Reviews (45)
Analytics

4.80/5 ★

Read Reviews (115)
Custom Reports

4.25/5 ★

Read Reviews (38)

Backstory Integrations

Backstory integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.33/5 ★

Read Reviews (40)
Data Export

2.97/5 ★

Read Reviews (12)

Few API Integrations for Backstory

ChartMogul

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FullContact

4.29 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

YouTube

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Shopware

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AskNicely

4.69 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Backstory

Overall Risk Meter

Low Medium High

Top Failure Risks for Backstory

Backstory News

Company
 

People.ai Becomes Backstory, Redefining How Revenue Teams Get Answers ...

People.ai has rebranded to Backstory, marking a strategic shift from data and analytics to providing actionable insights for revenue teams. The new name reflects the platform's ability to deliver real-time, AI-driven answers about sales deals, enhancing decision-making for sales leaders. Backstory integrates with existing AI tools and CRM systems, offering capabilities like deal intelligence and pipeline health monitoring.

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Partnership
 

Hudson Talent Solutions Partners with Maki People to Embed AI Hiring Intelligence Across Its Global RPO Delivery

Hudson Talent Solutions and Maki People have formed a strategic partnership to integrate Maki People's AI hiring intelligence platform into Hudson's global recruitment process outsourcing (RPO) delivery. This collaboration aims to enhance hiring speed and quality by embedding AI-driven insights throughout the candidate selection process, offering Hudson's clients improved hiring outcomes and a more consistent candidate experience.

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Executive
 

People.ai Appoints Jason Ambrose as CEO | People.ai

People.ai has appointed Jason Ambrose as the new CEO, succeeding founder Oleg Rogynskyy, who will remain on the board. Ambrose, previously Senior VP of Marketing and Strategy, brings extensive experience in enterprise software and AI-driven solutions. His leadership is expected to guide People.ai's next phase of growth and product evolution.

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Product
 

People.ai Announces AI-Native Forecasting Solution to Drive Revenue Clarity in the Enterprise

People.ai has launched its AI-native Forecasting solution, offering sales teams a comprehensive view of deals and AI-driven insights to enhance revenue clarity. This solution integrates with Salesforce, providing real-time data and eliminating manual updates. It aims to improve accuracy and predictability in sales forecasting, offering features like executive risk intelligence and a unified self-service platform.

Read more →

Backstory Profile

Company Name

Backstory

Company Website

https://www.backstory.ai/

Year Founded

1989

HQ Location

475 Brannan St Suite 320 San Francisco, CA 94107

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C