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Postal: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Postal
Brand: Postal
Rating: 4.0 (239 reviews)

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Experience Marketing Platform

App Partner

Postal Overview

Postal revolutionizes customer engagement by automating the gifting process, enabling businesses to enhance customer retention and employee satisfaction. Its intelligent platform streamlines direct mail and branded merchandise management, reducing costs and waste. By integrating with CRM systems, Postal allows for seamless campaign tracking and execution. This platform supports personalized gifting, which strengthens client relationships and boosts marketing efforts. Notably, Postal offers a global marketplace that simplifies gift selection and distribution, empowering teams to efficiently manage their outreach strategies. A standout feature is its ability to schedule gifts in advance, ensuring timely delivery and maximizing impact.

Use Cases

Customers recommend Contract Management, Engaging And Following Up, Lead Engagement, as the business use cases that they have been most satisfied with while using Postal.

Other use cases:

Contact List Management
Lead Qualification: Technographic
Proposal & Quote Management
Engaging With Scheduling & Cadence
Digital Marketing
Campaign Analytics
Account Management

See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Postal.

Other priorities:

Enhance Customer Relationships
Increase Sales & Revenue
Build Brand Awareness

See all business priorities See less business priorities

Postal Use-Cases and Business Priorities: Customer Satisfaction Data

Postal works with different mediums / channels such as Offline.

Postal's features include Personalization. and Postal support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Postal analytics capabilities include Custom Reports, and Analytics.

Postal, Retently, Genesys Cloud, Oracle Advertising and Customer Experience (CX), Tenfold, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Postalio provides a global marketplace for corporate gifting and events. Branded swag storefronts and ABM campaign management are also offered.

Postal Customer wins, Customer success stories, Case studies

What solutions does Postal provide for Contract Management?

What benefits does Postal offer for Engaging And Following Up?

How does Postal address your Lead Engagement Challenges?

How can Postal optimize your Lead Qualification: Technographic Workflow?

11 buyers and buying teams have used Cuspera to assess how well Postal solved their Customer Experience Management needs. Cuspera uses 239 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

Druva - Software Development/technology

Postal's Paper Plane team helped Druva boost attendance at their virtual customer events. Druva wanted more executive-level customers to join their quarterly forums. They used custom-branded Old Fash...ioned gift kits as an incentive. After adding the gift, event attendance rose from 46% to 60%, a 14% increase. 35 executives asked for follow-up meetings. Druva now uses themed gifts for every event and keeps attendance high.

Supermetrics - Computer Software

Postal helped Supermetrics run a personalized gifting campaign for self-serve customers. The goal was to get more customers to meet with account managers and explore expansion. Supermetrics used Post...al to send a gift collection and book meetings. The campaign reached 3,309 contacts, had a 39% open rate, and booked 70 meetings. It created $140k in pipeline, $27k in revenue, and delivered a 9x ROI.

FireMon - Computer Software

Postal helped FireMon improve its global ABX strategy. FireMon faced problems with complex integrations, slow support, and low efficiency in its old gifting platform. Postal made it easy to send gift...s, improved integration, and saved time for the sales team. FireMon saw $4 million in influenced pipeline, 60% of RSMs using Postal, and four new global teams adopting the platform. The team built stronger client relationships and worked more efficiently.

Big Health - Health, Wellness And Fitness

Postal Events helped Big Health host a creative virtual cocktail class for prospects. The goal was to boost engagement and create new sales opportunities. The BD team used text reminders and personal... invites to drive attendance. The event had a 44% attendance rate and converted 51% of registrants into opportunities. Big Health created 18 new opportunities from one event.

RollWorks - Information Technology And Services

Postal helped RollWorks shorten their sales cycle by 30 days. RollWorks used Postal to automate offline touchpoints in their ABM campaigns. They sent coffee kits and cocktail kits to prospects at key... sales stages. This led to a 20% conversion rate from item acceptance to opportunity. Postal's Salesforce integration made it easy to trigger these gifts and track results.

UserGems - Information Technology And Services

Postal helped UserGems boost email open rates to 90% and reply rates to 30% by using personalized offline gifting. The company used Postal’s Salesforce integration to track ROI and manage creative pr...ojects. UserGems saw a 50% increase in sales accepted pipeline from targeted ads with incentives. All go-to-market teams used Postal for offline engagement. The platform made it easy to send gifts, celebrate milestones, and build stronger relationships with prospects and customers.

Peers used Postal for contract management and engaging and following up

Postal Competitors

Postal Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	3.97/5 ★ Read Reviews (3)
Custom Reports	3.92/5 ★ Read Reviews (9)
Analytics	3.17/5 ★ Read Reviews (2)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.97/5 ★ Read Reviews (3)
Custom Reports	3.92/5 ★ Read Reviews (9)
Analytics	3.17/5 ★ Read Reviews (2)

Software Failure Risk Guidance

for Postal

Overall Risk Meter

Low Medium High

Postal.io, Inc. News

Product 08/10/2025

Postal Service fights mail theft with new Informed Delivery app

The United States Postal Service has launched the Informed Delivery mobile app to combat mail theft. This app enhances the existing service by offering features like push notifications, biometric login, and improved package tracking. Users can manage mail directly from their devices, aiming to reduce the 1.7 million daily mail theft incidents.

Postal.io, Inc. Profile

Company Name

Postal.io, Inc.

Company Website

https://www.postal.com/

HQ Location

75 South Higuera St. Suite 240 San Luis Obispo, Ca 93401

Employees

11-50

Social

Financials

SERIES A