Postal: Product updates, Customer stories, and Insights | 2026 Cuspera

Postal helped Fivetran boost their ABM campaign after a Forbes feature. Fivetran used Postal’s Paper Plane Agency to send custom gift boxes with the Forbes magazine and local coffee to executive buye...rs. The campaign used Postal’s direct send, MagicLink, and integrations with Salesforce, Marketo, and Demandbase to track engagement and score buyer intent. Fivetran closed a $100k deal within a month and influenced $660k in pipeline. The campaign is expected to deliver nearly 5x ROI.
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Postal helped Tipalti drive $3M in new revenue in 5 months. Tipalti used Postal to manage and execute global offline campaigns for sales and marketing. The platform eliminated 80% of their workload a...nd delivered ROI in just 3 months. Address confirmation rates improved from 15-18% to 28%. Tipalti set up 22 teams and 370 users on Postal, using features like MagicLinks, direct sends, and personalized emails to boost engagement.
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Postal helped HackerRank send branded swag and run virtual events for 7 teams. The platform made it easy to manage global gifting and swag for over 300 employees. HackerRank saw a 47% gift email acce...ptance rate and a 30% MagicLinks acceptance rate. A virtual event cost $12K and generated $174K in pipeline, with a 2.2x ROI. Postal's user-friendly interface and strong support made adoption simple and efficient.
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Postal's Paper Plane team helped Druva boost attendance at their virtual customer events. Druva wanted more executive-level customers to join their quarterly forums. They used custom-branded Old Fash...ioned gift kits as an incentive. After adding the gift, event attendance rose from 46% to 60%, a 14% increase. 35 executives asked for follow-up meetings. Druva now uses themed gifts for every event and keeps attendance high.
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Postal helped Supermetrics run a personalized gifting campaign for self-serve customers. The goal was to get more customers to meet with account managers and explore expansion. Supermetrics used Post...al to send a gift collection and book meetings. The campaign reached 3,309 contacts, had a 39% open rate, and booked 70 meetings. It created $140k in pipeline, $27k in revenue, and delivered a 9x ROI.
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Postal helped FireMon improve its global ABX strategy. FireMon faced problems with complex integrations, slow support, and low efficiency in its old gifting platform. Postal made it easy to send gift...s, improved integration, and saved time for the sales team. FireMon saw $4 million in influenced pipeline, 60% of RSMs using Postal, and four new global teams adopting the platform. The team built stronger client relationships and worked more efficiently.
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