UserGems
- Information Technology And Services
- Small
San Francisco, USA
UserGems used Postal to boost their email engagement. They achieved a 90% email open rate and a 30% reply rate.... Postal helped UserGems increase their sales accepted pipeline by 50%. They used targeted ads with incentives to drive these results. The case shows how Postal supports sales and marketing teams with better outreach.
HackerRank
- Information Technology And Services
- Medium
Mountain View, USA
HackerRank used Postal across seven teams. They tripled their efficiency. They doubled the ROI of their virtual events. Postal made... global swag gifting easy for HackerRank. The company managed swag and gifts for teams worldwide. This improved event results and team productivity.
Fivetran
- Information Technology And Services
- Medium
Oakland, USA
Fivetran used Postal to run an offline PR campaign. The ABM team at Fivetran influenced $660,000 in revenue with this... campaign. Postal helped Fivetran break through the noise and reach key accounts. The campaign focused on direct mail and gifting strategies. Fivetran saw measurable impact from using Postal for account-based marketing.
Druva
- Information Technology And Services
- Medium
Sunnyvale, USA
Druva used Postal to boost attendance at virtual customer events. They sent custom-branded follow-up gifts to attendees. This approach led... to a 14% increase in event attendance. The strategy helped Druva engage customers more effectively. Postal made it easy to send gifts and track results. Druva improved their event marketing with this solution.
Supermetrics
- Information Technology And Services
- Medium
Helsinki, Finland
Postal helped Supermetrics boost customer engagement and expansion revenue. Supermetrics used a personalized gifting campaign to encourage self-serve customers to... meet with account managers. The campaign achieved a 39% open rate and booked 70 meetings. It generated $140k in pipeline and $27k in revenue. Supermetrics saw a 9x ROI from a $3k spend on gifts.
UserEvidence
- Information Technology And Services
- Small
Denver, USA
UserEvidence used Postal to boost sales outreach. They saw a 20% increase in first meetings booked and closed $80k in... new revenue in 30 days. Postal helped automate sending gifts, saving 6 hours per week. Meeting bookings and customer feedback both improved. UserEvidence achieved ROI within 2 months of launch.
UserGems
- Information Technology And Services
- Small
San Francisco, USA
Postal helped UserGems achieve a 90% email open rate and a 30% reply rate in a job change campaign. The sales accepted... pipeline increased by 50% from targeted LinkedIn ads with incentives. UserGems used Postal’s Salesforce integration to track ROI and streamline offline gifting. The entire go-to-market team adopted Postal for sales, marketing, and customer success. Personalized gifts and automated outreach improved engagement and strengthened relationships with prospects and customers.
FireMon used Postal and Outreach to improve their global ABX strategy. They generated $4 million in influenced pipeline. The team... built stronger client relationships. Postal helped increase efficiency in their sales process. The solution supported better engagement with prospects. FireMon saw measurable business impact from the partnership.
Postal helped FireMon drive $4 million in influenced pipeline. FireMon used Postal to make offline gifting and sales outreach easier... and faster. Over 60% of FireMon's RSMs now use Postal. Four new global teams adopted Postal for their outreach. FireMon revived stalled opportunities and built stronger client relationships. Postal's easy integrations and personalized gifting improved sales results.
Postal helped HackerRank triple team efficiency by streamlining global swag gifting and virtual event management. Seven teams, including sales and... HR, adopted Postal for easy onboarding and use. The platform enabled a 47% gift email acceptance rate and a 30% MagicLinks acceptance rate. A virtual event using Postal generated $174K in pipeline and delivered a 2.2x ROI. Postal's user-friendly interface and dedicated support made international gifting simple and cost-effective.
Postal helped Fivetran boost their ABM campaign after a Forbes feature. Fivetran used Postal’s Paper Plane Agency to send custom... gift boxes with the Forbes magazine and local coffee to executive buyers. The campaign used Postal’s direct send, MagicLink, and integrations with Salesforce, Marketo, and Demandbase to track engagement and score buyer intent. Fivetran closed a $100k deal within a month and influenced $660k in pipeline. The campaign is expected to deliver nearly 5x ROI.
UserEvidence used Postal to boost prospect engagement and customer feedback. They offered incentives for meetings and for completing reviews and... surveys. Within 30 days, UserEvidence closed $80,000 in new business. Postal helped them connect with more prospects and customers quickly. The platform made it easy to run campaigns that delivered fast results.
RollWorks used Postal to automate offline touchpoints through Salesforce. They achieved a 20% conversion rate to opportunity. The sales process... was shortened by 30 days. Postal helped RollWorks connect offline and online sales activities. This improved their sales cycle and conversion rates.
Postal helped RollWorks shorten their sales cycle by 30 days. RollWorks used Postal to automate offline touchpoints through Salesforce and... Marketo. They sent cocktail kits and coffee kits to re-engage prospects and move deals forward. This approach led to a 20% conversion rate from item acceptance to opportunity. RollWorks also revived inactive prospects with targeted dinner gift cards, boosting engagement. Postal's platform became a key part of their account-based marketing strategy.
Tipalti used Postal to improve their direct mail ABM strategy. They wanted to engage target sales accounts more effectively. With... Postal, Tipalti drove $3 million in new revenue in less than five months. The team using Postal had over 50 people. Postal helped Tipalti reach their sales goals faster. This case shows how direct mail can boost account-based marketing results.
Tipalti used Postal to power their global account-based marketing and sales campaigns. They drove $3M in new revenue in just... 5 months. Postal helped Tipalti eliminate 80% of their workload and achieve ROI in 3 months. The platform improved address confirmation rates from 15-18% to 28%. Tipalti's sales team used Postal for offline engagement, direct mail, and event follow-up, boosting engagement and pipeline creation.
Big Health
- Health, Wellness And Fitness
- Medium
San Francisco, USA
Big Health used Postal to host a virtual event. They converted 51% of event registrants into sales opportunities. The event... was part of their marketing strategy. Postal helped them engage attendees and track results. This led to more qualified leads for Big Health.
Postal Events helped Big Health host a creative virtual cocktail class for prospects. The goal was to boost engagement and... create new sales opportunities. The BD team used text reminders and personal invites to drive attendance. The event had a 44% attendance rate and converted 51% of registrants into opportunities. Big Health created 18 new opportunities from one event.
Other Industry Case Studies and Success Stories with Postal
Druva
- Software Development/technology
Postal's Paper Plane team helped Druva boost attendance at their virtual customer events. Druva wanted more executive-level customers to join... their quarterly forums. They used custom-branded Old Fashioned gift kits as an incentive. After adding the gift, event attendance rose from 46% to 60%, a 14% increase. 35 executives asked for follow-up meetings. Druva now uses themed gifts for every event and keeps attendance high.
