Anaplan Predictive Insights - Marketing Data Intelligence: Use Cases, Capabilities & Competitors

Solidarités International has selected Anaplan to modernize its financial planning and increase transparency across its operations. The NGO will replace manual processes with Anaplan's AI-driven pla...tform, enhancing cost allocations, forecasting, and budgeting. This transition aims to improve operational efficiency and provide real-time financial transparency, strengthening trust with funders.
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Bluecrux has initiated the implementation of Anaplan's APS platform at Comet Group to enhance demand planning and integrated business planning (IBP) capabilities. This project aims to transform Comet...'s supply chain into a more agile, data-driven system, with a go-live expected in November 2025. The collaboration is part of Comet's strategy to improve operational efficiency and customer satisfaction.
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Anaplan helped London Gatwick Airport save £1 million in operational costs. The airport improved forecast accuracy from 89% to 95% and cut forecasting time in half. Teams now build operational foreca...sts, capital plans, and P&L statements faster. Anaplan enables real-time adjustments to passenger flow and resource allocation. The airport uses Anaplan to plan for growth and manage disruptions quickly.
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Anaplan helped LinkedIn transform its go-to-market planning. Sales territory planning is now 75% faster, saving 7,500 hours in GTM operations in one year. LinkedIn doubled the frequency of sales plan...ning, improving business agility. Headcount forecast accuracy improved by 8.5 percentage points. Teams now spend 50% less time planning and can do real-time scenario planning with 97% faster demand segmentation.
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Anaplan helped Mizuho Bank cut its budgeting process by two weeks. The bank used Anaplan to manage expense budgets and forecasts for 86 global offices. Before, compiling data took up to six staff two... weeks of overtime. Now, two to three staff finish the work in regular hours. Anaplan eliminated spreadsheet errors and made cost allocation automatic. Mizuho Bank reduced its global expense ratio from 72% to 55% in three years.
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Anaplan helped AB InBev cut company-wide data consolidation time by 90%. The platform connects finance, supply chain, sales, marketing, and HR planning for over 500 brands. Teams now collaborate in r...eal time and run instant scenario planning. Forecast accuracy improved by 20 percentage points. AB InBev leaders use Anaplan to turn plans into clear actions and drive results.
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