Swoop Overview

Swoop uses AI and RWD to identify privacy-safe segments of ideal patients and healthcare providers. This results in higher audience quality and increased Rx lift.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Swoop.

Other use cases:

  • Trade Show Marketing
  • Sending & Publishing Communications
  • Social Media Analytics
  • Identify Target Customers
  • Collaboration
  • Product Marketing
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using Swoop.

Other priorities:

  • Acquire Customers
  • Improve Visibility
See all business priorities See less business priorities

Swoop Use-Cases and Business Priorities: Customer Satisfaction Data

Swoop works with different mediums / channels such as Offline. and Trade Shows.

Reviews

"...Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users...." Peer review

Peer review evidence (same sources as the product rating summary)

"...The Network Advertising Initiative (NAI) today published their new guidance on health-related ad targeting, ..." Daniel Ruby Swoop
"...In: Real Wedding Shenanigans Tags: wedding events, wedding colors, wedding dance, wedding reception, wedding shenanigans, wedding ring, wedding favors, wedding ceremony, wedding, wedding details, wedding ideas, wedding makeup, engagement photography, wedding signage, events, entertainment, event staff, wedding memories, wedding design, wedding advice, wedding portraits, wedding cake toppers, wedding rings, wedding games, wedding photographer, wedding treats, wedding rentals, weddings, wedding cake, wedding coordinator,..." REAL WEDDING SHENANIGANS: MEGAN & GAVIN
"...When building audience targeting segments, privacy is of utmost importance..." Swoop Custom Audiences For Pharma and Biotech Marketers

Swoop, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Swoop

Top Industries

  • Consumer Electronics
  • Hospital & Health Care
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Small Business

Swoop is popular in Consumer Electronics, Hospital & Health Care, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Small Business.

Swoop Customer wins, Customer success stories, Case studies

How can Swoop optimize your Engaging And Following Up Workflow?

Why is Swoop the best choice for Segmentation And Targeting?

What makes Swoop ideal for Trade Show Marketing?

What solutions does Swoop provide for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Swoop solved their Account Based Marketing needs. Cuspera uses 333 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

 

TPG Telecom - Telecommunications - Very Large

Swoop Holdings (ASX:SWP) lands TPG wholesale deal that lifts mobile ...

Sydney, Australia

Swoop Holdings' Moose Mobile subsidiary has signed a wholesale agreement with TPG Telecom, enabling it to use TPG's national mobile network. This deal is expected to improve Swoop's gross margin by 5...0% over the next three years, targeting an increase from 135,000 to 180,000 subscribers. The agreement enhances Moose's market reach with TPG's network and supports Swoop's bundled NBN strategy.

Read on →
 

Hyperfine reports first commercial sales of next-gen AI-powered Swoop

Hyperfine has made its first commercial sales of the next-generation Swoop MRI system, powered by Optive AI, to two northeastern U.S. hospitals. This portable, FDA-cleared MRI system offers enhanced ...image quality and usability, marking a significant step in advancing portable brain imaging technology.

Read on →
 

A pharmaceutical brand - Pharmaceuticals - Large

Swoop helped a pharmaceutical brand boost its Type 2 diabetes drug prescriptions. The campaign used addressable TV ads to target patients across North America. This led to a 49% increase in prescript...ions compared to a control group. The campaign drove 297,000 primary care visits and a 16% lift in specialist visits. Within three months, 1,500 new-to-brand starts were achieved.

 

A pharmaceutical brand - Pharmaceuticals - Large

Swoop used privacy-safe health data to target a niche patient group on CTV. The campaign focused on a mental health drug. 20% of exposed ideal patients scheduled a doctor’s appointment within three m...onths. The campaign outperformed industry benchmarks by 12 times. Swoop’s solution helped the brand reach patients with sensitive conditions.

lightning

Peers used Swoop for advertisement and engaging and following up

Swoop Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.42/5

Read Reviews (31)
Analytics

4.21/5

Read Reviews (50)
Custom Reports

4.09/5

Read Reviews (38)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.42/5

Read Reviews (31)
Analytics

4.21/5

Read Reviews (50)
Custom Reports

4.09/5

Read Reviews (38)

Software Failure Risk Guidance

?

for Swoop

Overall Risk Meter

Low Medium High

Top Failure Risks for Swoop

Swoop Holdings Limited News

Executive

Alex West resigns from Swoop following aggressive acquisitions and ...

Alex West, CEO of Swoop, is resigning amid scrutiny of the company's aggressive acquisition strategy. Under West, Swoop pursued numerous acquisitions and divestments, raising questions about its long-term strategy. The board is seeking a new CEO to focus on core consumer experience.

Executive

Swoop Reshapes Leadership to Drive Next Growth Phase

Swoop Holdings Limited announced leadership changes with CEO Alex West stepping down, and Tony Grist and Jonathan Pearce appointed as interim executive directors. The company aims to execute a "focus, divest, grow" strategy and recruit a new CEO to drive growth. Swoop is a national telecommunications provider focusing on mobile and broadband services in Australia.

M&A

Swoop to sell Luminet Fibre for $11 million

Swoop has agreed to sell its subsidiary, Luminet Fibre Pty Ltd, to Xenith Infrastructure Group for $11 million. This transaction allows Swoop to offload a non-core asset, reduce debt, and focus on its core telecommunications business. The sale is expected to close in Q1 FY2027, pending regulatory approval.

Executive

Swoop appoints Janine Rolfe to board with no initial shareholding

Swoop Holdings Limited has appointed Janine Louise Rolfe as a director, effective 9 June 2026. Rolfe joins the board without any initial shareholding or contractual interests, indicating her role as an independent director. This appointment may impact Swoop's governance and strategic direction in the telecommunications market.

Swoop Holdings Limited Profile

Company Name

Swoop Holdings Limited

Company Website

https://www.swoop.com/

HQ Location

125 Cambridgepark Dr, Cambridge, MA 02140, US

Employees

51-100

Social

Financials

PRIVATE