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Strategic Partnerships and Integrations of Swoop
Swoop, iSpot team up to tackle TV ad transparency for pharma
Swoop and iSpot have partnered to enhance TV ad transparency for pharma marketers. This collaboration allows advertisers to use iSpot's measurement tools to evaluate ad engagement among Swoop's healt...hcare audience segments. The partnership aims to optimize ad targeting and improve patient outcomes by providing insights into cross-platform ad exposures.
Swoop names Sara Michael executive VP of content at MyHealthTeam - PharmaLive
Swoop has appointed Sara Michael as Executive Vice President of Content at MyHealthTeam, a Swoop company. Sara, with her expertise in health journalism and digital content strategy, will lead content... initiatives to enhance MyHealthTeam's patient engagement and content quality. Her role aims to expand content reach, integrate patient insights, and support brand partners in delivering privacy-safe messages.
Swoop Appoints Sara Michael as EVP of Content at MyHealthTeam - Yahoo Finance
Swoop has appointed Sara Michael as Executive Vice President of Content at MyHealthTeam, a Swoop company. Sara will lead editorial development and content operations, aiming to enhance MyHealthTeam's... reach and quality in supporting chronic condition communities. Her role will integrate medically reviewed education and patient insights, aligning with Swoop's mission to deliver privacy-compliant, AI-driven healthcare solutions.
Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient ...
Swoop appoints Eric Peacock as Chief Patient Officer to enhance patient-first healthcare engagement. Peacock will lead initiatives using AI and predictive modeling to deliver tailored communications,... improving patient outcomes. His role supports Swoop's mission to integrate patient perspectives into healthcare marketing and expand privacy-safe, AI-driven patient engagement through MyHealthTeam's communities.
Awards, Recognitions, and Industry Achievements of Swoop
MarTech Breakthrough Awards Name Swoop Best AdTech Privacy Solution - Business Wire
Swoop has been awarded the "Best AdTech Privacy Solution" by the MarTech Breakthrough Awards. This recognition highlights Swoop's commitment to privacy compliance in healthcare marketing, using AI-dr...iven solutions to create privacy-safe audience segments. The company's technology ensures compliance with regulations like HIPAA and enhances campaign performance while protecting consumer privacy.
Hyperfine reports first commercial sales of next-gen AI-powered Swoop
Hyperfine has made its first commercial sales of the next-generation Swoop MRI system, powered by Optive AI, to two northeastern U.S. hospitals. This portable, FDA-cleared MRI system offers enhanced ...image quality and usability, marking a significant step in advancing portable brain imaging technology.
