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Account-Based Marketing(ABM) Software 2024: Comprehensive Guide - Page 4

Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.

Learn why ABM is important and how it helps businesses and how to choose the right ABM software.

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What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Account Based Marketing software to drive results.

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Updated By Cuspera

Last updated: Sep 27, 2024

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93 Account Based Marketing Software

Traction Complete Icon

Traction Complete

4.33
★★★★★
★★★★★

AI that turns data into your competitive edge

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Highlights
Top Business Usecases : Lead routing,Lead management,Lead qualification

Vendor: Traction Complete

Localwell Icon

Localwell

4.00
★★★★★
★★★★★

Empowering retail pharmacies with the latest technology

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LocalWell is one of the only Pharmacy softwares which offers the freedom and convenience of managing the medical store business not just from a computer but also from a mobile phone. Unlike others, LocalWell is a cloud-based pharmacy software. This enables medical store businesses to download and run the software on multiple devices at the same time. It will bring down the customer wait time and the overall workload significantly. One other advantage of having a cloud-based software is that the pharmacy data is backed up in real-time to avoid any data loss and also, the software gets updated automatically, so no download or installation is required.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Billing and invoice management

Vendor: LocalWell Healthtech Pvt Ltd

HQ Location: CIIE.co, Sargam Marg, New Campus, IIMA, Vastrapur, Ahmedabad, Gujarat - 380 015

AdDaptive Platform Icon

AdDaptive Platform

4.17
★★★★★
★★★★★

Platform - Advanced Advertising Targeting ... - AdDaptive

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Highlights
Top Business Usecases : Advertisement,Account management,Content management

Vendor: Addaptive Intelligence, Inc.

Company Size: 501-1000

HQ Location: 77 Fourth Avenue, 6th Floor, Waltham, MA 02451, US

Financials: M&A

Intentsify Icon

Intentsify

4.00
★★★★★
★★★★★

Amplify the impact of intent data and scale demand and pipeline velocity

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Highlights
Top Business Usecases : Account management,Lead management,Conversion management

Vendor: Intentsify, LLC

Company Size: 11-50

HQ Location: 1000 Franklin Village Drive Franklin, MA 02038 United States

Financials: PRIVATE

Cyance Icon

Cyance

4.00
★★★★★
★★★★★

The Unified ABM, Intent Data and Demand Generation with in-depth account intelligence

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Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up

Vendor: Cyance Ltd.

Company Size: 11-50

HQ Location: Blenheim Palace , Woodstock, Oxfordshire OX20 1PP, GB

Financials: PRIVATE

ConnectAndSell Predictivepursuit Icon

ConnectAndSell Predictivepursuit

4.00
★★★★★
★★★★★

ConnectAndSell

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ConnectAndSell Predictivepursuit is a multi-channel touch cadences (call, email, voicemail, social media) that has been integral to sales development. PredictivePursuit is a codification of highly customized touch cadences (dial attempts/emails/voicemails with templates) culminating from years of experience in improving conversion yields from 2x-4x across our 1000+ client base.

Highlights
Top Business Usecases : Telemarketing,Engaging with scheduling & cadence,Engagement management
Top Features : Templates

Vendor: ConnectAndSell Inc

Founded: 2007

Company Size: 101-250

HQ Location: 50 University Avenue Suite B 310 Los Gatos, CA 95030

Financials: PRIVATE

Bombora Measurement Icon

Bombora Measurement

3.92
★★★★★
★★★★★

Marketing and sales insights

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Bombora Measurement is Account-Based Marketing Software. It uncovers hidden insights into what’s working well, what’s not, and what could be better with marketing and sales initiatives. It is used for marketing and sales strategies that rests on a B2B dataset of high scale and quality. Bombora provides deep insight into the composition, engagement behaviour, and buying journey of the audience.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Account management

Vendor: Bombora, Inc

Company Size: 51-100

HQ Location: 419 Park Ave South, 12th Floor, New York, New York 10016, US

Financials: PRIVATE

Recotap Icon

Recotap

4.12
★★★★★
★★★★★

AI-driven Account-Based Marketing (ABM) platform for B2B Marketers to run targeted ABM campaigns

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Highlights
Top Business Usecases : Account management,Advertisement,Training & onboarding
Top Features : Personalization

Vendor: Recotap Technologies Pvt. Ltd.

Company Size: 11-50

HQ Location: 600 N Broad Street Suite 5 # 822 Middletown, Delaware 19709

Financials: SEED

Public Spend Forum Icon

Public Spend Forum

4.00
★★★★★
★★★★★

Market and Supply Chain Intelligence for Public Sector Buyers and Investors

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GovShop is a high-resolution supplier intelligence platform and ecosystem designed specifically to help the government find the right suppliers and partners for every need. It helps buyers and suppliers in the public sector market to connect with each other.

Highlights
Top Business Usecases : Business development,Contract management,Sales document management

Vendor: Public Spend Forum, LLC

Company Size: 11-50

HQ Location: 1776 I Street, 10th Floor Washington, DC 20006

Financials: PRIVATE

RRPFX Icon

RRPFX

4.00
★★★★★
★★★★★

Competitor Price Monitoring Software

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The RRPFX service allows to collect competitor prices for products. Prices are formed in the form of convenient Excel-reports. Further data processing depends on task and who are (shop, supplier, manufacturer). For online stores (and suppliers), this is a revaluation of their products, taking into account the prices of competitors (and / or suppliers). For manufacturers - analysis and work with dumping, with prices for similar products from other manufacturers.

Highlights
Top Business Usecases : Helpdesk management,Offer management,Products & pricelist management

Vendor: RRPFX

Company Size: NA

Financials: NA

Momentum ITSMA Icon

Momentum ITSMA

4.37
★★★★★
★★★★★

The account-based marketing consultancy

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Highlights
Top Business Usecases : Products & pricelist management,Sales document management,Channel marketing

Vendor: Momentum ITSMA

HQ Location: London, England

CI Radar Icon

CI Radar

4.17
★★★★★
★★★★★

Competitor Research & Market Insights

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Highlights
Top Business Usecases : Competitive intelligence,Market research,Product marketing

Vendor: CI Radar LLC

Company Size: 11-50

HQ Location: 40 Technology Parkway South Suite 150 Peachtree Corners, GA 30092

Financials: PRIVATE

bombora Audience Solutions Icon

bombora Audience Solutions

4.17
★★★★★
★★★★★

Bombora | Target in-market audiences with Audience Solutions

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bombora Audience Solutions is an Account-Based Marketing Software. It helps users identify their in-market audiences to build hyper-targeted digital campaigns. It is designed to meet the needs of digital marketers. Bombora's Audience Solutions helps marketers, agencies, or publishers.

Highlights
Top Business Usecases : Account management,Sending & publishing communications,Communication management

Vendor: Bombora, Inc

Company Size: 51-100

HQ Location: 419 Park Ave South, 12th Floor, New York, New York 10016, US

Financials: PRIVATE

Bilin Platform Icon

Bilin Platform

4.00
★★★★★
★★★★★

Predictive Intelligence Platform with proprietary AI and NLP targeting engine

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Highlights
Top Business Usecases : Identify target customers,Loyalty management,Account management

Vendor: Bilin Technology

Company Size: 11-50

HQ Location: 40 Speen Street, Suite 103. Framingham, MA 01701

Financials: PRIVATE

Owler Icon

Owler

4.11
★★★★★
★★★★★

A community-based competitive insights platform used to outsmart the competition and gather insights

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Owler is a Sales Intelligence platform, a unique crowdsourcing approach to gathering and delivering business insights.

Highlights
Top Business Usecases : Merger and acquisition,Competitive intelligence,Social media management
Top Features : Alerts: popups & Notifications,Personalization,Recording

Vendor: Owler, Inc.

Company Size: 51-100

HQ Location: 800 S Claremont St #203, San Mateo, CA 94402, US

Financials: SERIES B

Pacvue Icon

Pacvue

4.10
★★★★★
★★★★★

Retail Media Marketing & eCommerce Advertising Platform

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Pacvue is an eCommerce acceleration platform that empowers enterprise brands and agencies with integrated operations, retail media, and measurement. It elevates business with powerful advertising, sales, analytics and intelligence tools. Equips to uncover new opportunities — and to act on them in real-time.

Highlights
Top Business Usecases : Direct marketing,International marketing,Engagement management
Top Features : Templates

Vendor: Pacvue Corporation

Company Size: 501-1000

Financials: PRIVATE

Full Circle Insights Icon

Full Circle Insights

4.09
★★★★★
★★★★★

Marketing Performance Measurement

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Full Circle Insights is a marketing performance measurement software that helps to close the gap between data and insights, marketing and sales, and goals and results. It helps to improve ROI and scale best practices.

Highlights
Top Business Usecases : Campaign management,Lead management,Campaign analytics
Top Features : Dashboard,Recording,Personalization

Vendor: Full Circle Insights, Inc

Company Size: 11-50

HQ Location: 1800 Gateway Drive, Suite 130, San Mateo, CA 94404, US

Financials: SERIES B

D&B DataVision Icon

D&B DataVision

4.08
★★★★★
★★★★★

D&B DataVision - dnb.com

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Highlights
Top Business Usecases : International marketing,Identify target customers,Loyalty management

Vendor: Dun & Bradstreet, Inc

Company Size: 10001+

HQ Location: 103 JFK Parkway, Short Hills, NJ 07078, US

Financials: IPO

SMARTe Data Platform Icon

SMARTe Data Platform

4.00
★★★★★
★★★★★

B2B data platform for high-quality sales and marketing global data

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SMARTe Data Platform provides high-quality global data fueled by data science. As a global leader in providing GDPR-compliant sales and marketing intelligence, SMARTe's suite of solutions and integrations has helped clients to boost their revenue growth and improve marketing ROI. SMARTe serves 300+ customers in 150+ industries across 202 countries.

Highlights
Top Business Usecases : Generation of new leads,Content publishing,Content management

Vendor: SMARTe Inc

Company Size: 251-500

HQ Location: San Diego, CA.

Financials: PRIVATE

Nexsales Icon

Nexsales

4.00
★★★★★
★★★★★

Drive pipeline growth and efficient RevOps

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Highlights
Top Business Usecases : Account management,Lead qualification,Lead qualification: firmographic

Vendor: Nexsales

Company Size: NA

HQ Location: 20660 Stevens Creek Blvd., #129 Cupertino, CA 95014 USA

D&b Hoovers Icon

D&b Hoovers

3.99
★★★★★
★★★★★

D&B Hoovers: Sales acceleration solution that provides a faster path from prospect to profitable relationship

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D&B Hoovers is a software comprising commercial database of 120 million business records and analytics to provide sales intelligence to sales and marketing teams to focus on right leads / prospects to increase business

Highlights
Top Business Usecases : Generation of new leads,Sales document management,Contract management
Top Features : Auto renewal,Recording,Alerts: popups & Notifications

Vendor: Dun & Bradstreet, Inc

Company Size: 10001+

HQ Location: 103 JFK Parkway, Short Hills, NJ 07078, US

Financials: IPO