Bombora Measurement Overview

Bombora's Demand Identification and Campaign Optimization use intent data to identify accounts for demand generation. Struggling businesses can achieve their goals more effectively.

Use Cases

Customers recommend Engaging And Following Up, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Bombora Measurement.

Other use cases:

  • Campaign Management
  • Lead Qualification: Firmographic
  • Sending & Publishing Communications
  • Capturing Leads
  • Buyer Engagement
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Business Priorities

Improve Efficiency and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Bombora Measurement.

Other priorities:

  • Acquire Customers
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Bombora Measurement Use-Cases and Business Priorities: Customer Satisfaction Data

Bombora Measurement works with different mediums / channels such as Website.

Reviews

"...Benefits - It improves the performance of ads in the best way possible...." Peer review by User

Bombora Measurement, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Bombora Measurement Use Cases

What solutions does Bombora Measurement provide for Engaging And Following Up?

What benefits does Bombora Measurement offer for Account Management?

Case Studies

Information Technology and Services

CASE STUDY IBM

IBM used LinkedIn and Bombora to improve targeting for Watson Analytics. They wanted more leads at a lower cost. Bombora identified companies showing interest in IBM topics. Neo@Ogilvy used LinkedIn ...Sponsored Content and Account Targeting to reach these companies. This approach cut cost-per-registration by 41% compared to previous methods. It also delivered a 19% lower cost-per-registration than targeting only social media professionals.

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Marketing and Advertising

CASE STUDY Marketo

Marketo used Company Surge Intent data from Bombora to improve its marketing automation. The team needed to find the right accounts to engage at the right time. They used intent data to see what pros...pects were researching outside of Marketo’s own channels. This helped them target email and LinkedIn campaigns for events in Australia and New Zealand. Marketo saw a 120% increase in email click-through rates and a 107% increase in open rates compared to standard audiences. They also used intent data for re-engagement, lead scoring, and digital ads.

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Computer Software

CASE STUDY Salesforce

Bombora Intent data helped Salesforce target the right people with digital ads. Salesforce used this data for display and paid social campaigns. They saw a 271% increase in ROI. The sales cycle was 3...3% shorter. Ben Howell from Salesforce shared these results.

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Marketing and Advertising

CASE STUDY Marketo

Company Surge Intent data helped Marketo improve its marketing results. Marketo used the data to find accounts interested in marketing automation. They targeted these accounts with segmented emails a...nd LinkedIn ads. Email open rates increased by 107% and click-through rates by 120%. LinkedIn ads saw a 46% lift in click-through rates and a 30% increase in engagement. Marketo also lowered cost-per-click by 24%. The team expanded use of intent data to more marketing programs.

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Information Technology and Services

CASE STUDY Cloudera

Cloudera used Bombora's intent data to improve its account-based marketing. With a limited paid media budget, Cloudera needed to target the right accounts. Just Media combined Cloudera’s account list... with Bombora’s data to find which accounts showed high interest. They found 28% of 2,500 accounts were ‘in market’ for Cloudera’s solutions. Direct marketing with personalized magazine subscriptions was the most productive channel. The campaign led to strong engagement and measurable ROI, with significant business deals attributed to the effort.

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Marketing and Advertising

CASE STUDY SourceMedia

Bombora helped SourceMedia, a B2B publisher, boost revenue and improve client perception. SourceMedia joined the Bombora Data Co-op. This partnership made SourceMedia stronger by sharing data with ot...hers. Marcus Witte, SVP of integrated marketing, said working together with other publishers brought better results. SourceMedia saw increased revenue and better client feedback after joining the Data Co-op.

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Bombora Measurement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.41/5 ★

Read Reviews (21)
Custom Reports

3.16/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.41/5 ★

Read Reviews (21)
Custom Reports

3.16/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Bombora Measurement

Top Failure Risks for Bombora Measurement

Bombora, Inc News

Partnership

Audyence Integrations with B2B Ecosystem Leaders 6sense , Bombora , Channel99 , and Demandbase Bring Real - Time Buyer Intent into Programmatic Demand Activation

Audyence has integrated with Bombora, 6sense, Channel99, and Demandbase to enhance its programmatic demand activation platform. This partnership allows Audyence to utilize Bombora's Company SurgeR Intent data, enabling real-time buyer intelligence and improved campaign precision for B2B marketers. The collaboration aims to streamline demand marketing by unifying intent data and account-level insights, enhancing transparency and control.

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Product

With publisher revenue under pressure, events supported by Bomboras Data Cooperative are thriving

Bombora's Data Cooperative aids publishers in offsetting ad revenue losses by enhancing event sponsorship success. The cooperative provides data-driven insights to attract in-market executives and demonstrate ROI to sponsors. This helps publishers develop compelling event agendas and target the right audience, ensuring sponsors see value in their investments.

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Product

Powered by AI, contextual advertising is having a revival with marketers

Bombora leverages advanced AI and large language models for contextual advertising in the B2B sector. Its natural language processing technology enables precise content classification, moving beyond basic keyword targeting. This approach supports marketers seeking privacy-compliant, high-engagement ad strategies as third-party cookies decline. Bomboras AI-driven contextual solutions align with rising demand for relevant, privacy-first advertising.

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Partnership

Bombora Intent data now available in the Real-Time Customer Data Platform B2B Edition of Adobe Experience Platform

Bombora has expanded its partnership with Adobe, integrating Bomboras Company Surge Intent data into Adobes Real-Time Customer Data Platform (CDP) B2B Edition. This integration allows B2B marketers to merge Bomboras Intent data with first- and third-party data for advanced segmentation, enabling more precise targeting and activation across Adobe Experience Platform.

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Bombora, Inc Profile

Company Name

Bombora, Inc

Company Website

https://bombora.com/

HQ Location

419 Park Ave South, 12th Floor, New York, New York 10016, US

Employees

51-100

Social

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Financials

PRIVATE