Bombora Measurement Overview

Bombora's Demand Identification and Campaign Optimization use intent data to identify accounts for demand generation. Struggling businesses can achieve their goals more effectively.

Use Cases

Customers recommend Engaging And Following Up, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Bombora Measurement.

Other use cases:

  • Campaign Management
  • Lead Qualification: Firmographic
  • Sending & Publishing Communications
  • Capturing Leads
  • Buyer Engagement
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Business Priorities

Improve Efficiency and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Bombora Measurement.

Other priorities:

  • Acquire Customers
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Bombora Measurement Use-Cases and Business Priorities: Customer Satisfaction Data

Bombora Measurement works with different mediums / channels such as Website.

Reviews

"...Benefits - It improves the performance of ads in the best way possible...." Peer review by User

Bombora Measurement, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Bombora Measurement Use Cases

How does Bombora Measurement facilitate Engaging And Following Up?

What Are the key features of Bombora Measurement for Account Management?

Case Studies

Computer Software

CASE STUDY Unity

Unity used Bombora's Intent data to improve marketing and sales processes. They wanted to boost MQL-to-opportunity conversion rates and grow revenue in the digital twin market. Unity integrated Inten...t data into Salesforce and Demandbase, created dynamic target account lists, and optimized digital ads. As a result, they saw a 5% increase in CTR on digital ads and quickly generated a new six-figure opportunity. Unity also saw more accounts engaging with their content.

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Publishing

CASE STUDY Global business news publication

Bombora helped a global business news publication use Intent data to better understand its audience. The company joined the Bombora Data Co-op and gained direct access to audience insights. This led ...to a 200% increase in cost per mille (CPM) and a 10% improvement in partner and campaign retention. The organization won more advertising deals and saved over $57,000 in time over three years. These results delivered more than $2.2 million in profit from increased retention.

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Manufacturing

CASE STUDY Siemens Digital Industries (DI)

Bombora's Company Surge® helped Siemens Digital Industries (DI) improve their sales and marketing. Siemens used Intent data to find companies ready to buy early in their projects. Sales acceptance of... marketing qualified leads rose from 1% to 90%. Siemens cut cost-per-click by 80% and reduced telequalification costs per sales-accepted lead by 99%. They also saw a win/loss rate of 94% and over 400 new pipeline opportunities.

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Information Technology and Services

CASE STUDY iT1

Bombora helped iT1 improve sales and marketing with B2B intent data. iT1 needed better lead quality and faster insights. Bombora integrated easily with iT1’s CRM and was simple to use. iT1 launched c...ampaigns faster and focused on high-intent prospects. Sales and marketing teams worked better together. iT1 built prioritized target lists in hours instead of days.

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Publishing

CASE STUDY Informa Markets

Bombora's Intent data helped Informa Markets target the right audiences for their campaigns. Informa used Bombora to find businesses actively researching relevant topics. This improved their response... rates from 0.2% to over 1%, sometimes reaching 2%. For their own marketing, Informa saw a 10x higher click-through rate and an 18x lower cost per click. The solution made Informa's client relationships stronger and more like partnerships.

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Marketing and Advertising

CASE STUDY Account Media

Bombora Company Surge® helped Account Media improve lead quality for B2B publisher clients. Account Media used Bombora's Intent data to target in-market accounts and avoid over-messaging. This led to... a 10–15% increase in email open rates and a 20–25% increase in conversions. The company also saw lower unsubscribe and complaint rates. Account Media now plans to expand its digital advertising services using Bombora's data.

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Bombora Measurement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.41/5 ★

Read Reviews (21)
Custom Reports

3.16/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.41/5 ★

Read Reviews (21)
Custom Reports

3.16/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Bombora Measurement

Top Failure Risks for Bombora Measurement

Bombora, Inc News

Partnership

Bombora Intent data now available in the Real-Time Customer Data Platform B2B Edition of Adobe Experience Platform

Bombora has expanded its partnership with Adobe, integrating Bomboras Company Surge Intent data into Adobes Real-Time Customer Data Platform (CDP) B2B Edition. This integration allows B2B marketers to merge Bomboras Intent data with first- and third-party data for advanced segmentation, enabling more precise targeting and activation across Adobe Experience Platform.

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Partnership

Simpli.fi and Bombora Partnership Expands Native Contextual Offering with First-To-Market B2B Targeting Solution - PR Newswire

Simpli.fi and Bombora have formed a partnership to launch a first-to-market B2B targeting solution that expands Simpli.fis native contextual advertising offering. This collaboration leverages Bomboras intent data to enhance B2B audience targeting and campaign performance for advertisers seeking more precise digital marketing in the business technology sector.

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Product

Bomboras March 2025 taxonomy release exceeds 17,000+ topics

Bombora's March 2025 taxonomy release includes over 17,000 topics, enhancing their product offerings in intent data and digital audiences.

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Awards

Bombora is recognized as a leader in The Forrester WaveTM: Intent Data Providers for B2B, Q1 2025

Bombora has been recognized as a leader in The Forrester Wave report for Intent Data Providers, highlighting its position in the industry.

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Bombora, Inc Profile

Company Name

Bombora, Inc

Company Website

https://bombora.com/

HQ Location

419 Park Ave South, 12th Floor, New York, New York 10016, US

Employees

51-100

Social

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Financials

PRIVATE