Bombora Measurement: Use-Cases, Insights and Reviews | 2026 Cuspera

Bombora's B2Beacon helped MiQ connect campaign exposure and engagement to account-level insights. MiQ used B2Beacon to track which accounts were reached and how they engaged, solving the challenge of... last-mile attribution. For one SaaS client, B2Beacon increased impression match rates by 45% over pixel-only methods. The tool also revealed 18% more accounts with measurable campaign influence compared to CRM reporting. MiQ's clients gained a clearer view of B2B media impact and pipeline movement.
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Bombora’s B2beacon™ helped AppFolio boost ABM campaign results. AppFolio saw a 27% increase in account penetration and a 25% rise in account saturation compared to their old ABM platform. Click-throu...gh rates jumped 2.5x, and CPMs dropped by 27%. B2beacon™ gave AppFolio better control, real-time reporting, and improved campaign optimization. AppFolio could now track and measure campaign impact more easily.
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Bombora’s Company Surge helped Siemens Digital Industries boost sales acceptance of marketing qualified leads from 1% to 90%. Siemens used Bombora’s Intent data to target in-market contacts, leading ...to an 80% drop in cost-per-click and more receptive leads. Telequalification costs per sales-accepted lead fell by 99%. Siemens also saw a 94% win/loss rate and over 400 new pipeline opportunities. Bombora’s account intelligence improved partner relationships and reduced customer churn.
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B2beacon™ helped Gradiant drive a 59% decrease in cost per sign-up for a major B2B retailer. The retailer struggled to integrate programmatic advertising and Intent data into their ABM strategy. Grad...iant used B2beacon™, powered by Bombora data, to improve account engagement and campaign tracking. The campaign delivered 243 new sign-ups in one month. B2beacon™ also gave better reporting and media efficiency for the retailer.
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Bombora’s Visitor Insights helped Box achieve a 75% conversion lift in the Life Sciences vertical. Box replaced its old identity solution due to low match rates and poor data quality. With Bombora, B...ox identified more website visitors and used intent data for better audience segmentation. The team integrated Bombora data across their tech stack, including Adobe Analytics. An A/B test showed the tailored homepage drove higher conversions for Life Sciences visitors.
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Bombora's Intent data helped CyberRisk Alliance (CRA) improve prospect marketing. CRA combined Bombora's third-party data with Hum's first-party intelligence. This integration let CRA target high-int...ent B2B prospects with personalized campaigns. CRA saw better lead quality, higher conversion rates, and increased ROI on marketing. Content engagement also improved with AI-driven insights.
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