Bombora Measurement: Use-Cases, Insights and Reviews | 2026 Cuspera

Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for better audience targeting and omnichannel activation. They saw a 28% lift in click-thro...ugh rates and a 40% increase in site visit rates. Closed-won rates for onsite leads rose by 28%. Bombora's B2beacon measurement gave MiQ full visibility into campaign impact.
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Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data, making it hard to target Life Sciences prospects. With Bom...bora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
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Unity used Bombora's Intent data to improve marketing and sales processes. They wanted to boost MQL-to-opportunity conversion rates and grow revenue in the digital twin market. Unity integrated Inten...t data into Salesforce and Demandbase, created dynamic target account lists, and optimized digital ads. As a result, they saw a 5% increase in CTR on digital ads and quickly generated a new six-figure opportunity. Unity also saw more accounts engaging with their content.
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Bombora helped a global business news publication use Intent data to better understand its audience. The company joined the Bombora Data Co-op and gained direct access to audience insights. This led ...to a 200% increase in cost per mille (CPM) and a 10% improvement in partner and campaign retention. The organization won more advertising deals and saved over $57,000 in time over three years. These results delivered more than $2.2 million in profit from increased retention.
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Triblio used Bombora's Company Surge Intent data with its own first-party data to boost sales engagement. The team launched three intent-based sales activation plays. This approach led to 2X more eng...aged leads per account on personalized landing pages. SDR revenue influence rose by 18%. Account Executive close rate increased by 28%.
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Company Surge Intent data helped Marketo improve its marketing results. Marketo used the data to find accounts interested in marketing automation. They targeted these accounts with segmented emails a...nd LinkedIn ads. Email open rates increased by 107% and click-through rates by 120%. LinkedIn ads saw a 46% lift in click-through rates and a 30% increase in engagement. Marketo also lowered cost-per-click by 24%. The team expanded use of intent data to more marketing programs.
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