Bombora Measurement: Use-Cases, Insights and Reviews | 2026 Cuspera

Turtl used Bombora’s Company Surge® Intent data to improve sales targeting. The team integrated Bombora with HubSpot and set up automated workflows for SDRs. In four months, Turtl booked over 40 sale...s meetings and increased meeting creation rates by more than 300%. The sales cycle dropped from up to nine months to just six weeks for one deal. Turtl now plans to expand its use of Intent data for account scoring and marketing impact.
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SugarCRM used Bombora and Triblio to align sales and marketing teams. Their SDRs replaced manual spreadsheets with intent data and account scoring. This helped them spot in-market accounts and priori...tize outreach. Ten weeks after launch, they found $2 million in new pipeline. Two weeks later, they doubled that amount. The new process made their outreach faster and more targeted.
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Snowflake used Bombora's Intent data to improve sales and marketing focus. The team identified which accounts were ready to buy and adjusted campaigns to match demand. They delivered more relevant me...ssages to prospects. As a result, Snowflake achieved four times the SDR benchmark meeting rate. This data-driven approach helped them use resources more effectively.
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OneLogin used Bombora’s Company Surge® intent data with Leadspace’s B2B platform. They saw a 60% increase in email open rates. Email reply rates doubled. Outbound sales pipeline grew by 10%. Sales an...d marketing teams worked together better. Messaging matched across campaigns and sales outreach.
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Keyfactor used Bombora’s Intent data to improve their marketing spend and sales outreach. They integrated Intent data into their ABX strategy, allowing them to prioritize accounts and personalize cam...paigns. This approach led to an 86% increase in pipeline and an 84% boost in SDR efficiency in one year. Keyfactor also used Bombora data with 6sense for predictive modeling and display ads. The team credits Intent data for helping them target in-market accounts more effectively.
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Hornbill used Bombora’s Company Surge® integration for HubSpot to boost sales during the pandemic. They needed more target accounts in their HubSpot database for digital lead generation. Bombora deli...vered net-new, in-market accounts weekly, expanding Hornbill’s reach. Hornbill built sales dashboards and account scoring to prioritize leads. In six months, they added over 900 new accounts and created dozens of new sales opportunities.
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