Real-World Case Studies and Customer Success Stories with Bombora Measurement

Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for better audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visit rates. Closed-won rates for onsite leads rose by 28%. Bombora's B2beacon measurement gave MiQ full visibility into campaign impact.
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B2beacon™ helped Just Global improve B2B campaign targeting for a global cloud storage client. The agency faced challenges reaching all... business sizes with traditional DSPs. B2beacon™ enabled ad delivery to every account on their ABM list and provided transparent reporting. Just Global aligned campaign goals with client needs and gained visibility into performance. The solution optimized marketing resources and refined programmatic strategies.
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Bombora helped SourceMedia, a B2B publisher, boost revenue and improve client perception. SourceMedia joined the Bombora Data Co-op. This partnership... made SourceMedia stronger by sharing data with others. Marcus Witte, SVP of integrated marketing, said working together with other publishers brought better results. SourceMedia saw increased revenue and better client feedback after joining the Data Co-op.
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Bombora Company Surge Intent data helped Account Media boost email open rates by 10–15% and conversions by 20–25%. Account Media used... intent-based marketing to target high-priority B2B accounts and reduce audience fatigue. The agency combined Bombora’s data with its own to create more motivated audiences. This approach led to lower unsubscribe rates and more loyal readers. Account Media now guides publisher clients with real-time intent topics and account scores.
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B2beacon ™ helped Just Global, a marketing agency, improve account-based marketing for a global cloud storage client. The agency faced... challenges with traditional digital strategies that missed small and mid-sized companies. Using B2beacon ™, they achieved better campaign alignment, optimized marketing resources, and gained account-level performance visibility. The solution enabled precise B2B engagement and measurable results for their client.
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B2beacon helped Gradiant cut cost per sign-up by 59% for a major B2B retailer. The retailer struggled to use programmatic... advertising and Intent data in their ABM strategy. Gradiant used B2beacon with Bombora data and Chalice AI to improve campaign targeting and reporting. The campaign brought 243 new sign-ups and better account engagement. B2beacon gave clear reporting and made marketing more efficient.
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Just Global used B2beacon ™ to improve B2B account targeting for a global cloud storage client. The agency faced challenges... with traditional DSPs missing small and mid-sized companies in ABM campaigns. B2beacon ™, a collaboration between Bombora, The Trade Desk, and Chalice AI, enabled precise targeting and transparent reporting. Just Global achieved better alignment with client goals, optimized marketing resources, and gained visibility into campaign performance. The solution helped them deliver ads to all accounts on their ABM list.
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B2beacon™ helped Gradiant drive a 59% decrease in cost per sign-up for a major B2B retailer. The retailer struggled to... integrate programmatic advertising and Intent data into their ABM strategy. Gradiant used B2beacon™, powered by Bombora data, to improve account engagement and campaign tracking. The campaign delivered 243 new sign-ups in one month. B2beacon™ also gave better reporting and media efficiency for the retailer.
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Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.
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Bombora’s Company Surge Intent data helped Inbox Insight target the right accounts. 47.9% of 15,295 target accounts showed intent signals,... with large organizations driving a 93% increase over baseline. Inbox Insight exceeded KPIs, generating 859 MQLs and 454,686 impressions in two months. Leads showing intent rose by 34.9%, and high-intent research activity grew 73%. Bombora’s Planning and Measurement Suite improved lead quality and campaign focus.
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Bombora's Company Surge data and LinkedIn Campaign Manager helped Hushly boost ad performance. Hushly used intent data to target B2B... marketing leaders more effectively. They saw 2-3x higher click-through rates on LinkedIn ads. Over 30 new business deals were added. Hushly improved account prioritization and reduced costs.
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Triblio used Bombora's Company Surge Intent data with its own first-party data to boost sales engagement. The team launched intent-based... sales activation plays, segmenting accounts by interest. This approach led to 2X more engaged leads per account on personalized landing pages. SDR revenue influence rose by 18%. Account Executive close rates increased by 28%.
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Bombora Intent data was integrated by Sphere Data Solutions Group into the Apollo sales platform for the Events Industry Council. The challenge was... to target new applicants for the Certified Meeting Professional program after the pandemic. By using nine Bombora Intent topics, Sphere DSG improved audience targeting. Email open rates reached 50% and click-through rates hit 15%. EIC returned yearly revenue to pre-COVID levels and saw more monthly applications.
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IBM used LinkedIn and Bombora to improve targeting for Watson Analytics. They wanted more leads at a lower cost. Bombora... identified companies showing interest in IBM topics. Neo@Ogilvy used LinkedIn Sponsored Content and Account Targeting to reach these companies. This approach cut cost-per-registration by 41% compared to previous methods. It also delivered a 19% lower cost-per-registration than targeting only social media professionals.
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Cloudera used Bombora's intent data to improve its account-based marketing. With a limited paid media budget, Cloudera needed to target... the right accounts. Just Media combined Cloudera’s account list with Bombora’s data to find which accounts showed high interest. They found 28% of 2,500 accounts were ‘in market’ for Cloudera’s solutions. Direct marketing with personalized magazine subscriptions was the most productive channel. The campaign led to strong engagement and measurable ROI, with significant business deals attributed to the effort.
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Bombora's Company Surge Intent data helped IBM target businesses interested in Watson Analytics. IBM combined this data with LinkedIn's Sponsored... Content and Account Targeting tools. This Account Based Marketing approach led to a 41% lower cost-per-registration compared to previous tactics. Bombora identified 12,000 businesses interested in four key topics and another 40,000 in at least one topic. The campaign also achieved a 19% lower cost-per-registration than another Q4 tactic targeting social media professionals.
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Bombora helped Cloudera use intent data for hyper-targeted account-based marketing. Cloudera focused on 2,500 accounts and found 28% were in-market... for its products. Direct marketing with personalized magazine subscriptions led to 66% of target accounts showing more on-site engagement. 74% of those visitors viewed over 16 pages. The campaign drove over 30 significant business deals for Cloudera.
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Bombora’s B2B data helped iT1 speed up revenue generation. iT1 used Bombora to segment and prioritize leads, target messaging, and... get a full view in Salesforce. Sales teams focused on high-intent prospects, not cold outreach. Campaigns launched faster. Partner target lists were built in hours, not days. Sales and marketing teams worked together better with real-time insights.
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Bombora helped iT1 improve sales and marketing with B2B intent data. iT1 needed better lead quality and faster insights. Bombora... integrated easily with their CRM and was simple to use. Campaigns launched faster and sales teams focused on high-intent leads. iT1 built prioritized target lists in hours, not days.
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Bombora's Intent data helped CyberRisk Alliance (CRA) improve prospect marketing. CRA combined Bombora's third-party data with Hum's first-party intelligence. This... integration let CRA target high-intent B2B prospects with personalized campaigns. CRA saw better lead quality, higher conversion rates, and increased ROI on marketing. Content engagement also improved with AI-driven insights.
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Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data,... making it hard to target Life Sciences prospects. With Bombora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
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Siemens used Bombora's Intent data to run micro-targeted ads on LinkedIn. They tracked topics like "real-time locating systems" to reach... accounts when interest spiked. This approach led to a jump in sales acceptance of MQLs from 1% to 90%. Siemens improved demand generation and shortened their sales cycle using intent-driven marketing.
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Bombora’s Company Surge Intent data helped Snowflake close a competitive deal in just three months. Snowflake used intent data to... power its account-based marketing and programmatic campaigns. The ABM team identified a target account showing high research activity and coordinated outreach. The prospect switched to Snowflake even while testing a competitor. The success led Snowflake to expand this ABM approach to EMEA.
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Bombora's Company Surge data helped Cloudera cut cost per website landing in half. Cloudera used a predictive model with two... years of historical intent data and 95 topics. The model reached 98% accuracy in predicting interest and message delivery. Cloudera achieved 50% target-industry engagement and improved reach of target accounts by 96%. The solution drove better digital marketing and account-based marketing results.
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Marketo used Bombora's Company Surge Intent data to boost its marketing automation results. The team needed to find the right... accounts at the right time to drive more revenue with fewer resources. By integrating intent data, Marketo improved email and LinkedIn campaign engagement for events in Australia and New Zealand. Email click-through rates rose by 120%, and open rates increased by 107% compared to standard audiences. The solution also helped re-engage dormant prospects and build better lead scoring models.
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Bombora Intent data helped Salesforce target the right people with digital ads. Salesforce saw a 271% increase in ROI for... display and paid social campaigns. The sales cycle was reduced by 33%. Ben Howell from Salesforce shared how Intent data identified interested businesses. This improved demand generation and paid digital results.
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Bombora's Company Surge Intent data helped Marketo boost email open rates by 107% and click-through rates by 120%. Marketo used this... data to target accounts interested in marketing automation, improving LinkedIn ad click-through rates by 46% and lowering cost-per-click by 24%. The marketing team also used intent data for re-engagement campaigns and lead scoring. This approach gave Marketo a fuller view of prospects and helped sales act faster.
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Kazoo used Bombora’s Company Surge Intent data with 6sense’s Account Engagement Platform. Their old fit model, based only on business... size and industry, did not improve conversion rates. By adding predictive attributes and intent data, Kazoo found more businesses ready to buy. Using Company Surge scores, they saw 2-3x higher reply rates. Kazoo is rolling out this new model across marketing and sales channels.
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Unity used Bombora's Intent data to improve marketing and sales processes. They wanted to boost MQL-to-opportunity conversion rates and grow... revenue in the digital twin market. Unity integrated Intent data into Salesforce and Demandbase, created dynamic target account lists, and optimized digital ads. As a result, they saw a 5% increase in CTR on digital ads and quickly generated a new six-figure opportunity. Unity also saw more accounts engaging with their content.
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Bombora’s Visitor Insights helped Box achieve a 75% conversion lift in the Life Sciences vertical. Box replaced its old identity... solution due to low match rates and poor data quality. With Bombora, Box identified more website visitors and used intent data for better audience segmentation. The team integrated Bombora data across their tech stack, including Adobe Analytics. An A/B test showed the tailored homepage drove higher conversions for Life Sciences visitors.
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Bombora helped a global business news publication use Intent data to better understand its audience. The company joined the Bombora... Data Co-op and gained direct access to audience insights. This led to a 200% increase in cost per mille (CPM) and a 10% improvement in partner and campaign retention. The organization won more advertising deals and saved over $57,000 in time over three years. These results delivered more than $2.2 million in profit from increased retention.
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Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used... Bombora’s Data Co-op and Intent data to better target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
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Bombora’s Data Co-op helped Seatrade Maritime boost programmatic campaign performance. The team used Bombora’s Intent data to target the right... audience and improve content strategy. They achieved a 3.3% click-through rate for clients. Bombora’s solution enabled new revenue streams, including a $50,000 deal with a ship management company. Seatrade Maritime expanded into the South American publishing market with recurring revenue.
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Bombora’s iABM helped AppFolio improve their ABM campaign results. AppFolio ran a head-to-head test comparing iABM to their old ABM... platform. iABM increased account penetration by 27% and account saturation by 25%. Click-through rates rose 2.5 times, and video completion rates were higher than before. iABM also lowered CPM costs by 27%. AppFolio gained better control and reporting with iABM.
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Bombora’s B2beacon™ helped AppFolio boost ABM campaign results. AppFolio saw a 27% increase in account penetration and a 25% rise... in account saturation compared to their old ABM platform. Click-through rates jumped 2.5x, and CPMs dropped by 27%. B2beacon™ gave AppFolio better control, real-time reporting, and improved campaign optimization. AppFolio could now track and measure campaign impact more easily.
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Bombora’s B2beacon™ helped AppFolio improve ABM campaign results. AppFolio saw a 27% increase in account penetration and a 25% rise... in account saturation compared to their old ABM platform. Click-through rates grew 2.5 times, and video completion rates were higher than before. B2beacon™ also cut CPM costs by 27%. AppFolio gained better control and reporting for their campaigns.
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Bombora's Company Surge® helped Siemens Digital Industries (DI) improve their sales and marketing. Siemens used Intent data to find companies... ready to buy early in their projects. Sales acceptance of marketing qualified leads rose from 1% to 90%. Siemens cut cost-per-click by 80% and reduced telequalification costs per sales-accepted lead by 99%. They also saw a win/loss rate of 94% and over 400 new pipeline opportunities.
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Bombora’s Company Surge helped Siemens Digital Industries boost sales acceptance of marketing qualified leads from 1% to 90%. Siemens used Bombora’s... Intent data to target in-market contacts, leading to an 80% drop in cost-per-click and more receptive leads. Telequalification costs per sales-accepted lead fell by 99%. Siemens also saw a 94% win/loss rate and over 400 new pipeline opportunities. Bombora’s account intelligence improved partner relationships and reduced customer churn.
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Bombora’s Company Surge helped Siemens Digital Industries boost sales acceptance of marketing qualified leads from 1% to 90%. Siemens used intent... data to target companies early in their automation projects, leading to an 80% reduction in cost-per-click and more receptive leads. The solution also cut telequalification costs per sales-accepted lead by 99% and shortened sales cycles. Siemens achieved a 94% win/loss rate and over 400 new pipeline opportunities. Bombora’s intent data improved lead quality, campaign ROI, and partner relationships for Siemens.
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Bombora Company Surge helped a premier cybersecurity organization boost booked meetings by 33%. The company shifted budget from SEM and... content syndication to targeting high-value prospects using Intent data. This led to a 15x industry benchmark for meeting conversion rate and a 2.8x benchmark for display ad click-through. BDR email open rates rose by 122%. The solution improved pipeline and revenue growth.
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Bombora's Company Surge helped a premier cybersecurity organization fix its marketing spend. Before, 90% of their budget brought only 1%... digital leads. With Intent data, they targeted high-value prospects and boosted booked meetings by 33%. They saw a 15x better meeting conversion rate and 2.8x higher display ad click-through. BDR email open rates jumped 122%. Bombora's Intent data drove real pipeline and revenue growth.
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Bombora's Intent data helped Informa Markets boost campaign response rates from 0. 2% to over 1%, sometimes reaching 2%. Informa...used Bombora to target accounts more precisely, combining third-party Intent data with their own first-party data. This approach led to a 10x higher click-through rate and an 18x reduction in cost per click for their own campaigns. Informa now finds new, relevant audiences and builds stronger client partnerships using Intent data.
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Company Surge® helped Exterro find multimillion-dollar sales opportunities. Exterro used Salesforce and LinkedIn integrations to prioritize high-intent accounts. They identified... several enterprise accounts in active buying cycles that were previously unknown. Ads on LinkedIn using Company Surge® data saw 2-3X higher click-thru rates. Exterro also created ten new opportunities with existing customers researching other products.
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8x8 used Bombora's Company Surge integration for LinkedIn to boost demand generation. They targeted high-fit accounts using intent data and... ran sponsored LinkedIn ads. This approach increased their Sponsored Newsfeed Ads engagement by 67%. 8x8 focused on accounts most likely to buy, making their campaigns more efficient. The solution helped 8x8 stand out in a crowded market and improve click-through rates.
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Bombora Intent data helped CyberRisk Alliance (CRA) improve prospect marketing. CRA combined Bombora's B2B Intent data with Hum's first-party data... to target high-intent sales prospects. This integration improved lead quality and conversion rates. CRA saw better content engagement and higher ROI on marketing campaigns. The solution enabled CRA to deliver more targeted and effective campaigns to top prospects.
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iABM helped a leading B2B retailer improve their account-based marketing. The retailer had trouble using programmatic ads and Intent data... because of complex systems. Gradiant used iABM with Bombora data to target every account and track results. The campaign brought 243 new sign-ups and cut cost per sign-up by 59%. The retailer now uses iABM for better campaign delivery and reporting.
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Bombora Company Surge® helped ARCOS boost website traffic by 120% and generate 34% of new leads in 90 days. ARCOS used Marketo... integration and intent data to target emerging markets. The solution drove 17 lead conversions in Q1 2020, up from nearly zero the previous year. ARCOS added over $13 million to its sales pipeline. Intent data enabled fast follow-up and supported aggressive expansion goals.
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Bombora Intent data was integrated into the Apollo sales platform by Sphere Data Solutions Group for the Events Industry Council. EIC faced revenue... challenges after the pandemic and struggled to target new prospects. By using Bombora's Company Surge data, EIC achieved a 50% email open rate and a 15% click-through rate. The solution helped EIC return yearly revenue to pre-COVID levels. Email and programmatic advertising performance improved, and monthly applications increased.
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