bombora Audience Solutions: Use-Cases, Insights and Reviews | 2025 Cuspera

Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data, making it hard to target Life Sciences prospects. With Bom...bora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
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iABM helped a leading B2B retailer improve their account-based marketing. The retailer had trouble using programmatic ads and Intent data because of complex systems. Gradiant used iABM with Bombora d...ata to target every account and track results. The campaign brought 243 new sign-ups and cut cost per sign-up by 59%. The retailer now uses iABM for better campaign delivery and reporting.
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Bombora’s iABM helped AppFolio improve their ABM campaign results. AppFolio ran a head-to-head test comparing iABM to their old ABM platform. iABM increased account penetration by 27% and account sat...uration by 25%. Click-through rates rose 2.5 times, and video completion rates were higher than before. iABM also lowered CPM costs by 27%. AppFolio gained better control and reporting with iABM.
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Just Global used iABM, a solution from Bombora, The Trade Desk, and Chalice AI, to improve their B2B account-based marketing campaigns. They faced challenges with traditional digital strategies that ...did not reach all target companies, especially small and mid-sized businesses. iABM helped them deliver ads to all accounts on their ABM list and provided better reporting and optimization tools. As a result, Just Global achieved better alignment with client goals, optimized marketing resources, and gained clear visibility into campaign performance.
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Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used Bombora’s Data Co-op and Intent data to bette...r target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
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Bombora helped iT1 improve sales and marketing with B2B intent data. iT1 needed better lead quality and faster insights. Bombora integrated easily with iT1’s CRM and was simple to use. iT1 launched c...ampaigns faster and focused on high-intent prospects. Sales and marketing teams worked better together. iT1 built prioritized target lists in hours instead of days.
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