bombora Audience Solutions Overview

Bombora-audience-solutions utilize intent data to identify high-potential accounts. Demand generation goals are met through enhanced campaign optimization.

Use Cases

Customers recommend Account Management, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using bombora Audience Solutions.

Other use cases:

  • Digital Marketing
  • Lead Qualification: Firmographic
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bombora Audience Solutions Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...It effortlessly helps to reach our B2B audiences anywhere, to execute Account Based Marketing strategies to syndicate it over to our media preferred activation partiners...." Peer review by Lester C, Marketing Manager

bombora Audience Solutions, belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on bombora Audience Solutions Use Cases

What makes bombora Audience Solutions ideal for Account Management?

Case Studies

Computer Software

CASE STUDY Unity

Unity used Bombora's Intent data to improve marketing and sales processes. They wanted to boost MQL-to-opportunity conversion rates and grow revenue in the digital twin market. Unity integrated Inten...t data into Salesforce and Demandbase, created dynamic target account lists, and optimized digital ads. As a result, they saw a 5% increase in CTR on digital ads and quickly generated a new six-figure opportunity. Unity also saw more accounts engaging with their content.

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Manufacturing

CASE STUDY Siemens Digital Industries (DI)

Bombora's Company Surge® helped Siemens Digital Industries (DI) improve their sales and marketing. Siemens used Intent data to find companies ready to buy early in their projects. Sales acceptance of... marketing qualified leads rose from 1% to 90%. Siemens cut cost-per-click by 80% and reduced telequalification costs per sales-accepted lead by 99%. They also saw a win/loss rate of 94% and over 400 new pipeline opportunities.

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Publishing

CASE STUDY Global business news publication

Bombora helped a global business news publication use Intent data to better understand its audience. The company joined the Bombora Data Co-op and gained direct access to audience insights. This led ...to a 200% increase in cost per mille (CPM) and a 10% improvement in partner and campaign retention. The organization won more advertising deals and saved over $57,000 in time over three years. These results delivered more than $2.2 million in profit from increased retention.

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Information Technology and Services

CASE STUDY iT1

Bombora helped iT1 improve sales and marketing with B2B intent data. iT1 needed better lead quality and faster insights. Bombora integrated easily with iT1’s CRM and was simple to use. iT1 launched c...ampaigns faster and focused on high-intent prospects. Sales and marketing teams worked better together. iT1 built prioritized target lists in hours instead of days.

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Marketing and Advertising

CASE STUDY Account Media

Bombora Company Surge® helped Account Media improve lead quality for B2B publisher clients. Account Media used Bombora's Intent data to target in-market accounts and avoid over-messaging. This led to... a 10–15% increase in email open rates and a 20–25% increase in conversions. The company also saw lower unsubscribe and complaint rates. Account Media now plans to expand its digital advertising services using Bombora's data.

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Publishing

CASE STUDY Informa Markets

Bombora's Intent data helped Informa Markets target the right audiences for their campaigns. Informa used Bombora to find businesses actively researching relevant topics. This improved their response... rates from 0.2% to over 1%, sometimes reaching 2%. For their own marketing, Informa saw a 10x higher click-through rate and an 18x lower cost per click. The solution made Informa's client relationships stronger and more like partnerships.

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bombora Audience Solutions Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (1)

bombora Audience Solutions Integrations

bombora Audience Solutions integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.93/5 ★

Read Reviews (1)
Data Export

2.93/5 ★

Read Reviews (1)

Albacross

4.45 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Taboola

4.27 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Sendoso

4.56 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Outreach

4.35 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for bombora Audience Solutions

Top Failure Risks for bombora Audience Solutions

Bombora, Inc News

Partnership

Bombora Intent data now available in the Real-Time Customer Data Platform B2B Edition of Adobe Experience Platform

Bombora has expanded its partnership with Adobe, integrating Bomboras Company Surge Intent data into Adobes Real-Time Customer Data Platform (CDP) B2B Edition. This integration allows B2B marketers to merge Bomboras Intent data with first- and third-party data for advanced segmentation, enabling more precise targeting and activation across Adobe Experience Platform.

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Product

Bomboras March 2025 taxonomy release exceeds 17,000+ topics

Bombora's March 2025 taxonomy release includes over 17,000 topics, enhancing their product offerings in intent data and digital audiences.

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Awards

Bombora is recognized as a leader in The Forrester WaveTM: Intent Data Providers for B2B, Q1 2025

Bombora has been recognized as a leader in The Forrester Wave report for Intent Data Providers, highlighting its position in the industry.

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Accelerating cybersecurity demand generation & lead management with Intent data

Intensifying change and competition Inflation and recessionary pressure continue to plague virtually every market, but cybersecurity is a strong contender for king of concurrent challenges. And there’s a major disturbance that most B2B businesses cannot relate to. “The Russia-Ukraine conflict has created a whole bunch of challenges and opportunities for us,â€� said Craig Rones, CMO […]

The post Accelerating cybersecurity demand generation & lead management with Intent data appeared first on Bombora.

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Bombora, Inc Profile

Company Name

Bombora, Inc

Company Website

https://bombora.com/

HQ Location

419 Park Ave South, 12th Floor, New York, New York 10016, US

Employees

51-100

Social

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Financials

PRIVATE