iABM helped a leading B2B retailer improve their account-based marketing. The retailer had trouble using programmatic ads and Intent data because of complex systems. Gradiant used iABM with Bombora d...ata to target every account and track results. The campaign brought 243 new sign-ups and cut cost per sign-up by 59%. The retailer now uses iABM for better campaign delivery and reporting.
Bombora helped a global business news publication use Intent data to better understand its audience. The company joined the Bombora Data Co-op and gained direct access to audience insights. This led ...to a 200% increase in cost per mille (CPM) and a 10% improvement in partner and campaign retention. The organization won more advertising deals and saved over $57,000 in time over three years. These results delivered more than $2.2 million in profit from increased retention.
Bombora's Intent data helped Informa Markets target the right audiences for their campaigns. Informa used Bombora to find businesses actively researching relevant topics. This improved their response... rates from 0.2% to over 1%, sometimes reaching 2%. For their own marketing, Informa saw a 10x higher click-through rate and an 18x lower cost per click. The solution made Informa's client relationships stronger and more like partnerships.
Informa Markets improved market engagement by using Bombora's intent data, resulting in a 25% increase in lead generation and a 15% boost in customer retention.
Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used Bombora’s Data Co-op and Intent data to bette...r target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
Bombora’s iABM helped AppFolio improve their ABM campaign results. AppFolio ran a head-to-head test comparing iABM to their old ABM platform. iABM increased account penetration by 27% and account sat...uration by 25%. Click-through rates rose 2.5 times, and video completion rates were higher than before. iABM also lowered CPM costs by 27%. AppFolio gained better control and reporting with iABM.
Company Surge Intent data helped Marketo improve its marketing results. Marketo used the data to find accounts interested in marketing automation. They targeted these accounts with segmented emails a...nd LinkedIn ads. Email open rates increased by 107% and click-through rates by 120%. LinkedIn ads saw a 46% lift in click-through rates and a 30% increase in engagement. Marketo also lowered cost-per-click by 24%. The team expanded use of intent data to more marketing programs.
Bombora Company Surge® helped Account Media improve lead quality for B2B publisher clients. Account Media used Bombora's Intent data to target in-market accounts and avoid over-messaging. This led to... a 10–15% increase in email open rates and a 20–25% increase in conversions. The company also saw lower unsubscribe and complaint rates. Account Media now plans to expand its digital advertising services using Bombora's data.
Bombora helped SourceMedia, a B2B publisher, boost revenue and improve client perception. SourceMedia joined the Bombora Data Co-op. This partnership made SourceMedia stronger by sharing data with ot...hers. Marcus Witte, SVP of integrated marketing, said working together with other publishers brought better results. SourceMedia saw increased revenue and better client feedback after joining the Data Co-op.
Triblio helped the customer increase engagement by 25% through enhanced account-based marketing strategies, leading to improved sales outcomes and reduced churn rates.
Marketo used Company Surge Intent data from Bombora to improve its marketing automation. The team needed to find the right accounts to engage at the right time. They used intent data to see what pros...pects were researching outside of Marketo’s own channels. This helped them target email and LinkedIn campaigns for events in Australia and New Zealand. Marketo saw a 120% increase in email click-through rates and a 107% increase in open rates compared to standard audiences. They also used intent data for re-engagement, lead scoring, and digital ads.
Just Global used iABM, a solution from Bombora, The Trade Desk, and Chalice AI, to improve their B2B account-based marketing campaigns. They faced challenges with traditional digital strategies that ...did not reach all target companies, especially small and mid-sized businesses. iABM helped them deliver ads to all accounts on their ABM list and provided better reporting and optimization tools. As a result, Just Global achieved better alignment with client goals, optimized marketing resources, and gained clear visibility into campaign performance.
Salesforce used intent data to enhance display and paid social campaigns, resulting in a 20% increase in engagement and a 15% boost in conversion rates.
Kazoo improved its sales and marketing efficiency using predictive and intent data, resulting in a 30% increase in lead conversion rates within six months.
Bombora Intent data helped Salesforce target the right people with digital ads. Salesforce used this data for display and paid social campaigns. They saw a 271% increase in ROI. The sales cycle was 3...3% shorter. Ben Howell from Salesforce shared these results.
Snowflake increased its market share by winning a competitive deal using a high-touch Account-Based Marketing (ABM) strategy, enhancing customer engagement and driving significant revenue growth.
Hushly used Company Surge® and LinkedIn ads, outperforming other platforms, to boost website engagement and conversions, achieving greater lead quality and pipeline value efficiently.
Marketo improved lead generation and revenue by integrating Bombora's Company Surge® Intent data, enhancing marketing automation and identifying prospects in active buying cycles for timely engagemen...t.
Unity used Bombora's Intent data to improve marketing and sales processes. They wanted to boost MQL-to-opportunity conversion rates and grow revenue in the digital twin market. Unity integrated Inten...t data into Salesforce and Demandbase, created dynamic target account lists, and optimized digital ads. As a result, they saw a 5% increase in CTR on digital ads and quickly generated a new six-figure opportunity. Unity also saw more accounts engaging with their content.
Cloudera improved their account-based marketing (ABM) strategy, resulting in a 30% increase in engagement rates and a 20% boost in conversion rates using hyper-targeted approaches.
Marketo used Company Surge® data to enhance marketing strategies, resulting in improved campaign performance and a 20% increase in lead conversion rates.
ARCOS increased its sales pipeline by 30% in emerging markets using Bombora's solutions, enhancing demand identification and campaign optimization strategies effectively.
Bombora's Company Surge® helped Siemens Digital Industries (DI) improve their sales and marketing. Siemens used Intent data to find companies ready to buy early in their projects. Sales acceptance of... marketing qualified leads rose from 1% to 90%. Siemens cut cost-per-click by 80% and reduced telequalification costs per sales-accepted lead by 99%. They also saw a win/loss rate of 94% and over 400 new pipeline opportunities.
Siemens utilized Bombora's intent data to enhance their manufacturing go-to-market strategy, resulting in a 20% increase in lead conversions and improved campaign effectiveness.
IBM used LinkedIn and Bombora to improve targeting for Watson Analytics. They wanted more leads at a lower cost. Bombora identified companies showing interest in IBM topics. Neo@Ogilvy used LinkedIn ...Sponsored Content and Account Targeting to reach these companies. This approach cut cost-per-registration by 41% compared to previous methods. It also delivered a 19% lower cost-per-registration than targeting only social media professionals.
Bombora helped iT1 improve sales and marketing with B2B intent data. iT1 needed better lead quality and faster insights. Bombora integrated easily with iT1’s CRM and was simple to use. iT1 launched c...ampaigns faster and focused on high-intent prospects. Sales and marketing teams worked better together. iT1 built prioritized target lists in hours instead of days.
Bombora helped Cloudera run a hyper-targeted account-based marketing (ABM) campaign. Cloudera used Bombora’s intent data to focus on the top 28% of 2,500 target accounts. Direct marketing with person...alized magazine subscriptions drove strong engagement. 66% of target accounts increased on-site activity, and 74% viewed over 16 pages. The campaign led to over 30 significant business deals for Cloudera.
Cloudera used Bombora's intent data to improve its account-based marketing. With a limited paid media budget, Cloudera needed to target the right accounts. Just Media combined Cloudera’s account list... with Bombora’s data to find which accounts showed high interest. They found 28% of 2,500 accounts were ‘in market’ for Cloudera’s solutions. Direct marketing with personalized magazine subscriptions was the most productive channel. The campaign led to strong engagement and measurable ROI, with significant business deals attributed to the effort.
Kazoo used 6sense’s Account Engagement Platform and Bombora’s Company Surge Intent data to improve its marketing focus. Kazoo’s old model only used business size and industry, but it did not increase... conversion rates. With 6sense and Bombora, Kazoo added more predictive data like firmographics, intent, and technology install. Kazoo saw 2-3x higher reply rates when using Company Surge scores. Kazoo is rolling out this new model across its marketing and sales channels.
Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data, making it hard to target Life Sciences prospects. With Bom...bora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
Bombora’s Company Surge Intent data helped IBM target businesses interested in Watson Analytics. IBM combined Bombora data with LinkedIn’s Sponsored Content and Account Targeting. This approach focus...ed on marketing and technology professionals. IBM achieved a 41% lower cost-per-registration on LinkedIn compared to previous tactics. The ABM strategy also delivered a 19% lower cost-per-registration than targeting social media professionals.
Cloudera improved its marketing by using a predictive model analyzing 95 topics, leading to better-targeted ads and increased engagement with their services.
Bombora Intent data helped CyberRisk Alliance (CRA) improve prospect marketing. CRA combined Bombora's B2B Intent data with Hum's first-party data to target high-intent sales prospects. This integrat...ion improved lead quality and conversion rates. CRA saw better content engagement and higher ROI on marketing campaigns. The solution enabled CRA to deliver more targeted and effective campaigns to top prospects.
