Aberdeen Marketspace Overview
Aberdeen Marketspace is a Marketing Data Intelligence Software. It provides intelligence into companies who are currently in-market to buy with insight into demand by segment as well as awareness and consideration by the vendor. It is useful for sales and marketing to enhance customer relationships, increase sales & revenue.
Aberdeen Marketspace embeds seamlessly into Salesforce to give the sales team access to research activity across the web leading to increased email open rates, meeting acceptances and opportunity win-rates. It solves marketing pain by addressing in-market buyers who are yet to consider the product, identifying top market segments and keyword queries.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Aberdeen Marketspace solved their Marketing Data Intelligence needs. Cuspera uses 171 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Enhance Customer Relationships and Establish Thought Leadership are the most popular business priorities peers achieved using Aberdeen Marketspace.
Use Cases
Peers recommend Engagement Management , Forecasting , Lead Analytics , as the business use cases that they have been most satisfied while using Aberdeen Marketspace.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.65/5 ★ |
"...Good service - they are prompt to follow up with us...." Peer review by Administrator |
| engaging and following up |
4.57/5 ★ |
"...Omer Minkara, Vice President, Principal Analyst at Aberdeen, has also presented at Verint s flagship Engage industry event platform. ..." Case Study Verint |
| Forecasting |
4.83/5 ★ |
"Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision" https://www.aberdeen.com/big-datapro-essentials/case-study-a-gunslinger-gets-the-drop-on-analytics/ |
| Lead Analytics with Phone Calls |
4.44/5 ★ |
"...In our continuing analysis of the Analytical Mind Map, in which Aberdeen research has identified unique personas found in users of analytics and business intelligence products, we look at some of the specific personas through a real-world lens...." Case Study FourFront |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.65/5 ★ |
"...Good service - they are prompt to follow up with us...." Peer review by Administrator |
|
| engaging and following up |
4.65/5 ★ |
| Forecasting |
4.83/5 ★ |
"Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision" https://www.aberdeen.com/big-datapro-essentials/case-study-a-gunslinger-gets-the-drop-on-analytics/ |
|
| Lead Analytics with Phone Calls |
4.44/5 ★ |
"...In our continuing analysis of the Analytical Mind Map, in which Aberdeen research has identified unique personas found in users of analytics and business intelligence products, we look at some of the specific personas through a real-world lens...." Case Study FourFront |
|
10+ more Business Use Cases
Our AI advisor, Wyz, harnessed 171 insights from peers and experts to help you assess how these Aberdeen Marketspace use cases fit your Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger |
|
Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph |
|
I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Gunslinger |
Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger |
|
Mary Lou Joseph Director, Content Marketing Verint |
Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph |
|
Bob Scavilla Founder and Chief Technical Officer FourFront |
I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
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Case Study FourFrontRead More |
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Case Study VerintRead More |
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Case Study GunslingerRead More |
Popular Business Setting
for Aberdeen Marketspace
Top Industries
- Management Consulting
- Entertainment
- Marketing and Advertising
Popular in
- Enterprise
- Mid Market
- Small Business
Peers used Aberdeen Marketspace to Enhance customer relationships and Establish thought leadership
IT and Other Capabilities
for Aberdeen Marketspace
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (10) |
| Data Export | Read Reviews (2) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (10) |
| Data Export | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (12) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (12) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (35) |
| Custom Reports | Read Reviews (40) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (35) |
| Custom Reports | Read Reviews (40) |
Software Failure Risk Guidance
?for Aberdeen Marketspace
Top Failure Risks for Aberdeen Marketspace
Vendor Profile Details
Company Name
Aberdeen Strategy & Research
Company Website
https://www.aberdeen.com/HQ Location
60 Hickory Drive, Waltham, MA 02451, US
Employees
101-250
Social
Financials
M&A
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