Aberdeen Marketspace Overview

Aberdeen Marketspace uncovers buyer research behavior and keyword queries, providing intelligence on in-market companies. It integrates with Salesforce to enhance sales and marketing efforts.

Use Cases

Customers recommend Engagement Management, Forecasting, Lead Analytics, as the business use cases that they have been most satisfied with while using Aberdeen Marketspace.

Other use cases:

  • Funnel Analysis
  • Collaboration
  • Generation Of New Leads
  • Competitive Intelligence
  • Content Management
  • Training & Onboarding
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Aberdeen Marketspace.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Aberdeen Marketspace Use-Cases and Business Priorities: Customer Satisfaction Data

Aberdeen Marketspace works with different mediums / channels such as Phone Calls,

Reviews

"Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a ...foundation for my decision" - Gunslinger

Aberdeen Marketspace, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Aberdeen Marketspace

Top Industries

  • Management Consulting
  • Entertainment
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Aberdeen Marketspace is popular in Management Consulting, Entertainment, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Aberdeen Marketspace Use Cases

How efficiently Does Aberdeen Marketspace manage your Forecasting?

10+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Aberdeen Marketspace solved their Marketing Data Intelligence needs. Cuspera uses 171 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Aberdeen Marketspace testimonial

Gunslinger

Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger
Aberdeen Marketspace testimonial

Bob Scavilla

Founder and Chief Technical Officer

FourFront

I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts.

Testimonial By Bob Scavilla
Aberdeen Marketspace testimonial

Mary Lou Joseph

Director, Content Marketing

Verint

Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph
CUSTOMERS TESTIMONIALS
Aberdeen Marketspace testimonial

Gunslinger

Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger
Aberdeen Marketspace testimonial

Bob Scavilla

Founder and Chief Technical Officer

FourFront

I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts.

Testimonial By Bob Scavilla
Aberdeen Marketspace testimonial

Mary Lou Joseph

Director, Content Marketing

Verint

Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph

Case Studies

COMPANY CASE STUDIES
Aberdeen Marketspace case study
Case Study Verint

How Aberdeen Helped a Customer Engagement Company Establish Thought Leadership and Top Market Positioning

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Aberdeen Marketspace case study
Case Study Gunslinger

How a Gunslinger Gets the Drop on Analytics with Aberdeen

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Aberdeen Marketspace case study
Case Study FourFront

How Aberdeen Helps The Detective On the Case of the Missing Data Analytics

Read More

Video

Aberdeen's New Study: AI & the Future Workplace

Video Thumbnail
lightning

Peers used Aberdeen Marketspace for engagement management and forecasting

Aberdeen Marketspace Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (6)
Analytics

4.25/5

Read Reviews (35)
Custom Reports

4.20/5

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (6)
Analytics

4.25/5

Read Reviews (35)
Custom Reports

4.20/5

Read Reviews (40)

Software Failure Risk Guidance

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for Aberdeen Marketspace

Top Failure Risks for Aberdeen Marketspace

Aberdeen Strategy & Research Profile

Company Name

Aberdeen Strategy & Research

Company Website

https://www.aberdeen.com/

HQ Location

60 Hickory Drive, Waltham, MA 02451, US

Employees

101-250

Social

Financials

M&A