Aberdeen Marketspace Overview

Here’s the scoop on Aberdeen Marketspace! We've gathered over 171 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Aberdeen Marketspace, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Aberdeen Marketspace is right for your needs? Our Cuspera AI engine can evaluate how Aberdeen Marketspace fits your specific business needs, industry, and context. Get your personalized assessment report today.

Aberdeen Marketspace supports business activities such as:

  • Engagement Management
  • Forecasting
  • Lead Analytics
  • Funnel Analysis
  • Collaboration

Aberdeen Marketspace can help you with many business goals, such as Enhance Customer Relationships, Establish Thought Leadership, Build Brand Awareness, Grow Market Share, Increase Sales & Revenue, etc. It can help manage these activities if you use Phone Calls for these needs.

Aberdeen Marketspace Management Consulting Vertical is its biggest customer base.

Reviews

"Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” " - Mary Lou Joseph

Aberdeen Marketspace Reviews

11 buyers and buying teams have used Cuspera to assess how well Aberdeen Marketspace solved their Marketing Data Intelligence needs. Cuspera uses 171 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Enhance Customer Relationships and Establish Thought Leadership are the most popular business priorities peers achieved using Aberdeen Marketspace.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Forecasting , Lead Analytics , as the business use cases that they have been most satisfied while using Aberdeen Marketspace.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.65/5

Read Reviews (14)

"...Good service - they are prompt to follow up with us...."
engaging and following up

4.57/5

Read Reviews (10)

"...Good service - they are prompt to follow up with us...."
Forecasting

4.83/5

Read Reviews (13)

"How Aberdeen Helps The Detective On the Case of the Missing Data Analytics" https://www.aberdeen.com/big-datapro-essentials/case-study-the-detective-is-on-the-case-of-the-missing-data-analytics/
Lead Analytics with Phone Calls

4.44/5

Read Reviews (7)

"...In our continuing analysis of the Analytical Mind Map, in which Aberdeen research has identified unique personas found in users of analytics and business intelligence products, we look at some of the specific personas through a real-world lens...." Case Study FourFront
PEER EXPERIENCES
Engagement Management

4.65/5

Read Reviews (14)

"...Good service - they are prompt to follow up with us...." Peer review by Administrator
engaging and following up

4.65/5

Read Reviews (10)

Forecasting

4.83/5

Read Reviews (13)

"How Aberdeen Helps The Detective On the Case of the Missing Data Analytics" https://www.aberdeen.com/big-datapro-essentials/case-study-the-detective-is-on-the-case-of-the-missing-data-analytics/
Lead Analytics with Phone Calls

4.44/5

Read Reviews (7)

"...In our continuing analysis of the Analytical Mind Map, in which Aberdeen research has identified unique personas found in users of analytics and business intelligence products, we look at some of the specific personas through a real-world lens...." Case Study FourFront

10+ more Business Use Cases

Our AI advisor, Wyz, harnessed 171 insights from peers and experts to help you assess how these Aberdeen Marketspace use cases fit your Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Aberdeen Marketspace testimonial

Mary Lou Joseph

Director, Content Marketing

Verint

Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph
Aberdeen Marketspace testimonial

Gunslinger

Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger
Aberdeen Marketspace testimonial

Bob Scavilla

Founder and Chief Technical Officer

FourFront

I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts.

Testimonial By Bob Scavilla
CUSTOMERS TESTIMONIALS
Aberdeen Marketspace testimonial

Mary Lou Joseph

Director, Content Marketing

Verint

Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph
Aberdeen Marketspace testimonial

Gunslinger

Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger
Aberdeen Marketspace testimonial

Bob Scavilla

Founder and Chief Technical Officer

FourFront

I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts.

Testimonial By Bob Scavilla

Case Studies

COMPANY CASE STUDIES
Aberdeen Marketspace case study
Case Study FourFront

How Aberdeen Helps The Detective On the Case of the Missing Data Analytics

Read More
Aberdeen Marketspace case study
Case Study Gunslinger

How a Gunslinger Gets the Drop on Analytics with Aberdeen

Read More
Aberdeen Marketspace case study
Case Study Verint

How Aberdeen Helped a Customer Engagement Company Establish Thought Leadership and Top Market Positioning

Read More

Based on peer insights

Cuspera recommends Aberdeen Marketspace for

Use Cases Engagement Management , Forecasting , Lead Analytics
Medium Phone Calls
Business Priorities Enhance Customer Relationships, Establish Thought Leadership, Build Brand Awareness
Industries Management Consulting, Entertainment, Marketing And Advertising

Popular Business Setting

for Aberdeen Marketspace

Top Industries

  • Management Consulting
  • Entertainment
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business
lightning

Peers used Aberdeen Marketspace to Enhance customer relationships and Establish thought leadership

IT and Other Capabilities

for Aberdeen Marketspace

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.04/5

Read Reviews (10)
Data Export

3.54/5

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.04/5

Read Reviews (10)
Data Export

3.54/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.46/5

Read Reviews (12)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.46/5

Read Reviews (12)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (6)
Analytics

4.25/5

Read Reviews (35)
Custom Reports

4.20/5

Read Reviews (40)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (6)
Analytics

4.25/5

Read Reviews (35)
Custom Reports

4.20/5

Read Reviews (40)

Software Failure Risk Guidance

?

for Aberdeen Marketspace

Top Failure Risks for Aberdeen Marketspace

Vendor Profile Details

Company Name

Aberdeen Strategy & Research

Company Website

https://www.aberdeen.com/

HQ Location

60 Hickory Drive, Waltham, MA 02451, US

Employees

101-250

Social

Financials

M&A