Aberdeen Marketspace Overview
Aberdeen Marketspace uncovers buyer research behavior and keyword queries, providing intelligence on in-market companies. It integrates with Salesforce to enhance sales and marketing efforts.
Use Cases
Customers recommend Engagement Management, Forecasting, Lead Analytics, as the business use cases that they have been most satisfied with while using Aberdeen Marketspace.
Business Priorities
Enhance Customer Relationships and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Aberdeen Marketspace.
Aberdeen Marketspace Use-Cases and Business Priorities: Customer Satisfaction Data
Aberdeen Marketspace works with different mediums / channels such as Phone Calls.
Reviews
"Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.”" - Mary Lou Joseph
Aberdeen Marketspace, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Aberdeen Marketspace
Top Industries
- Management Consulting
- Entertainment
- Marketing and Advertising
Popular in
- Enterprise
- Mid Market
- Small Business
Aberdeen Marketspace is popular in Management Consulting, Entertainment, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.
Comprehensive Insights on Aberdeen Marketspace Use Cases
How can Aberdeen Marketspace enhance your Forecasting process?
10+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Aberdeen Marketspace solved their Marketing Data Intelligence needs. Cuspera uses 171 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph |
|
Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger |
|
I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mary Lou Joseph Director, Content Marketing Verint |
Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph |
|
Gunslinger |
Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger |
|
Bob Scavilla Founder and Chief Technical Officer FourFront |
I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
Management Consulting
|
Management Consulting |
Case Study VerintRead More |
|
Marketing and Advertising
|
Marketing and Advertising |
Case Study GunslingerRead More |
|
Entertainment
|
Entertainment |
Case Study FourFrontRead More |
Video
Aberdeen's New Study: AI & the Future Workplace
Peers used Aberdeen Marketspace for engagement management and forecasting
Aberdeen Marketspace Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (35) |
| Custom Reports | Read Reviews (40) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (35) |
| Custom Reports | Read Reviews (40) |
Software Failure Risk Guidance
?for Aberdeen Marketspace
Top Failure Risks for Aberdeen Marketspace
Aberdeen. Feeds
Exploring the Tech Investment Landscape with Findings from the State of IT 2024
In our upcoming Aberdeen Spotlight Series, The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs, on Wednesday, January 31, 2024, we take a deep dive into how businesses are investing in technology in 2024 and the strategies that support those decisions. Beyond the allure of innovation, IT spending supports not just
The post Exploring the Tech Investment Landscape with Findings from the State of IT 2024 appeared first on Aberdeen Strategy & Research.
The High-Rise of AI Transformation: Synergizing Both Infrastructure & People for Greater AI Maturity
Leveraging AI in business is like erecting a skyscraper, stretching to new heights, and pushing the limits of what’s possible. Its glittering upper floors filled with automation, insights, and data-driven decisions draw the eyes of everyone passing by, but it takes a lot of hard work and planning to create and upkeep something so
The post The High-Rise of AI Transformation: Synergizing Both Infrastructure & People for Greater AI Maturity appeared first on Aberdeen Strategy & Research.
Make the Most Out of Your Promotions Without Discounting the Customer Experience
Today, customers continue to be the lifeline of long-term business success and their loyalty & satisfaction is as important as ever. With many customers anticipating continued economic uncertainty in the future, their needs and behaviors have changed. Aberdeen has found in a 2023 survey related to promotions that 89% of consumers said that they’ve changed
The post Make the Most Out of Your Promotions Without Discounting the Customer Experience appeared first on Aberdeen Strategy & Research.
Aberdeen. Profile
Company Name
Aberdeen.
Company Website
https://www.aberdeen.com/HQ Location
60 Hickory Drive, Waltham, MA 02451, US
Employees
101-250
Social
Financials
M&A
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