Kickfire: Product updates, Customer stories, and Insights | 2026 Cuspera

Terminus used the KickFire API to improve campaign attribution in their account-based marketing platform. They needed a way to identify website visitors for their clients and validate ABM campaign su...ccess. After testing four data vendors, Terminus chose KickFire for its superior data quality and ability to identify both small and large companies. With KickFire, Terminus can now show the full ABM journey from advertising to revenue. This helps their customers measure engagement and sales success more accurately.
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KickFire helped RollWorks improve their account-based marketing platform. RollWorks needed better first-party intent and IP address intelligence data. They compared 14 vendors to find the best fit. K...ickFire won because of its strong IP data and flexibility. Now, RollWorks uses KickFire data to segment audiences and help sales teams prioritize outreach.
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KickFire helped Recovery Point increase leads by 200%. Recovery Point used KickFire to identify website visitors and connect them to inside sales. The team used LIVE Leads to build weekly calling lis...ts. This led to more qualified leads and a shorter sales cycle. KickFire's analytics helped Recovery Point improve ad spend and website content.
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KickFire uses its own LIVE Leads platform to identify companies visiting its website and find new in-market buyers. The sales team gets real-time alerts and uses features like Watchlist and Conversio...n Tracking to monitor engagement and campaign effectiveness. The marketing team personalizes website content using Company API and Logo API, and streamlines form fills with pre-filled company data. Lead scoring helps prioritize high-value visitors for targeted sales and marketing campaigns. These tools help KickFire get more qualified leads and improve conversions.
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KickFire helped Avascent improve their website and find new leads. Avascent used KickFire Forms to identify website visitors and capture contact information. The solution made it easy to push new lea...ds into SalesForce and mailing lists. Avascent received alerts when leads returned to their site. The KickFire support team quickly solved issues and shared best practices. This led to better lead generation and website performance for Avascent.
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KickFire helped CPLANE NETWORKS see what was happening on their website. CPLANE used LIVE Leads to find out which companies visited their site in real time. This let their sales team focus on the bes...t leads and start conversations with the right people. KickFire's conversion tracking helped CPLANE improve their marketing messages and get more conversions. Replacing all forms with KickFire's Hosted Forms led to a steady rise in conversions over three months.
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