bombora Company Surge Analytics: Use-Cases, Insights and Reviews | 2026 Cuspera

MiQ used Bombora digital audiences to add CTV to B2B media campaigns. This helped clients reach buying groups with precise targeting across channels. CTV-exposed traffic spent 1.6x more time on site ...and converted at a 3.2x higher rate. One SaaS client saw a 3x increase in qualified site visits. Overall, campaigns saw a 15% higher click-through rate and a 30% increase in lead conversions.
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MiQ used Bombora's Company Surge® Intent data to improve B2B campaign targeting. They moved beyond static account lists and identified which accounts were actively researching solutions. This approac...h expanded campaign audiences by 115%. The new audience drove 120% more site visits and 89% more leads. MiQ helped clients focus on accounts most likely to engage, making campaigns smarter and more effective.
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Bombora's B2Beacon helped MiQ connect campaign exposure and engagement to account-level insights. MiQ used B2Beacon to track which accounts were reached and how they engaged, solving the challenge of... last-mile attribution. For one SaaS client, B2Beacon increased impression match rates by 45% over pixel-only methods. The tool also revealed 18% more accounts with measurable campaign influence compared to CRM reporting. MiQ's clients gained a clearer view of B2B media impact and pipeline movement.
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Bombora’s Company Surge helped Siemens Digital Industries boost sales acceptance of marketing qualified leads from 1% to 90%. Siemens used Bombora’s Intent data to target in-market contacts, leading ...to an 80% drop in cost-per-click and more receptive leads. Telequalification costs per sales-accepted lead fell by 99%. Siemens also saw a 94% win/loss rate and over 400 new pipeline opportunities. Bombora’s account intelligence improved partner relationships and reduced customer churn.
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Bombora’s Visitor Insights helped Box achieve a 75% conversion lift in the Life Sciences vertical. Box replaced its old identity solution due to low match rates and poor data quality. With Bombora, B...ox identified more website visitors and used intent data for better audience segmentation. The team integrated Bombora data across their tech stack, including Adobe Analytics. An A/B test showed the tailored homepage drove higher conversions for Life Sciences visitors.
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Bombora's Intent data helped CyberRisk Alliance (CRA) improve prospect marketing. CRA combined Bombora's third-party data with Hum's first-party intelligence. This integration let CRA target high-int...ent B2B prospects with personalized campaigns. CRA saw better lead quality, higher conversion rates, and increased ROI on marketing. Content engagement also improved with AI-driven insights.
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