ON24 Platform Overview

ON24 transforms webinars and virtual events into dynamic content experiences, leveraging first-party data and AI. This platform enables businesses to drive engagement and revenue through personalized interactions. Notably, users have seen a 92% increase in webinar-attributed revenue and a pipeline boost of $2.3 million. The platform enhances lead follow-up speed by 80% and scales programs by four times. These capabilities support sales and marketing teams in achieving faster, more effective customer engagement. With ON24, businesses can advance their engagement strategies and achieve significant growth in a cost-efficient manner.

Use Cases

Customers recommend Attendee Engagement, Generation Of New Leads, Content Management, as the business use cases that they have been most satisfied with while using ON24 Platform.

Other use cases:

  • Communication Management
  • Collaboration
  • Manage Social Presence
  • Competitive Intelligence
  • Helpdesk Management
  • Account Management
  • Lead Engagement
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Business Priorities

Attract More Attendees and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using ON24 Platform.

Other priorities:

  • Scale Best Practices
  • Grow Business
  • Enhance Customer Relationships
  • Improve Event ROI
  • Customizable Branding
  • Improve Internal Communications
  • Reach Global Target Audience
  • Grow Market Share
  • Launch New Products
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Increase Customer Life Time Value
  • Shorten Ramp Up Time
  • Improve Efficiency
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ON24 Platform Use-Cases and Business Priorities: Customer Satisfaction Data

ON24 Platform works with different mediums / channels such as E-Mail.

ON24 Platform's features include Recording, Personalization, Widgets, etc. and ON24 Platform support capabilities include Phone Support, Email Support, Chat Support, etc. also ON24 Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack... to ensure scalability and predictability." - Ilina Petkova

ON24 Platform, Demio, BigMarker Webinars, Livestorm Webinar, YouCanBook.me, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ON24 Intelligent Engagement Platform boosts engagement and drives revenue using first-party data and AI. Engagement is enhanced and insights are gained for better decision-making.

Popular Business Setting

for ON24 Platform

Top Industries

  • Computer Software
  • Information Technology and Services
  • Hospital & Health Care

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

ON24 Platform is popular in Computer Software, Information Technology And Services, and Hospital & Health Care and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on ON24 Platform Use Cases

What benefits does ON24 Platform offer for Attendee Engagement?

Why is ON24 Platform the best choice for Generation Of New Leads?

What solutions does ON24 Platform provide for Content Management?

How efficiently Does ON24 Platform manage your Communication Management?

What benefits does ON24 Platform offer for Collaboration?

77+ more Business Use Cases

72 buyers and buying teams have used Cuspera to assess how well ON24 Platform solved their Webinar and Conferencing needs. Cuspera uses 11651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
ON24 Platform testimonial

Ilina Petkova

Senior Marketing Specialist

Amadeus

The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova
ON24 Platform testimonial

RYAN MCCURDY

HEAD OF DEMAND GENERATION

LACEWORK

We went from doing $0 in sourced webinar pipeline to doing over $1 million per quarter in sourced pipeline, and ON24 is really helping power that. Testimonial By RYAN MCCURDY
ON24 Platform testimonial

Ryan Dunn

Senior Marketing Manager

Zoetis

We’ve been working with ON24 since last fall and the results are compelling. Webinars have demonstrated substantial ROI and created an environment for Zoetis to regularly connect with people Testimonial By Ryan Dunn
CUSTOMERS TESTIMONIALS
ON24 Platform testimonial

Ilina Petkova

Senior Marketing Specialist

Amadeus

The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova
ON24 Platform testimonial

RYAN MCCURDY

HEAD OF DEMAND GENERATION

LACEWORK

We went from doing $0 in sourced webinar pipeline to doing over $1 million per quarter in sourced pipeline, and ON24 is really helping power that. Testimonial By RYAN MCCURDY
ON24 Platform testimonial

Ryan Dunn

Senior Marketing Manager

Zoetis

We’ve been working with ON24 since last fall and the results are compelling. Webinars have demonstrated substantial ROI and created an environment for Zoetis to regularly connect with people Testimonial By Ryan Dunn

Case Studies

CASE STUDY SAP Concur

ON24 helped SAP Concur improve customer knowledge with on demand webinar engagement. SAP Concur used ON24 for virtual conferences and product marketing. Each event generated an average of $600,000 in... pipeline. The webinars reached 3,500 users and 3,000 accounts. ON24 enabled SAP Concur to drive demand and connect with more customers.

CASE STUDY ServiceNow

ON24 helped ServiceNow scale its partner webinar program. ServiceNow used to run webinars on a free video platform that could not scale and lacked analytics. With ON24, ServiceNow automated processes... and saved one week of work each month. The company grew its webinar program by 78%. Conversion from registration to attendance increased by 50%. ON24 enabled better partner enablement and engagement.

Manufacturing

CASE STUDY Sandvik

ON24 helped Sandvik improve digital engagement for its Rotary Drilling division. Before ON24, Sandvik used webinars as one-off tactics with limited results. After switching to ON24, Sandvik saw a 3X ...increase in registration year over year. Attendees grew 5X. The registrant-to-attendee conversion rate rose by 40%. ON24 enabled better product awareness and adoption through smarter engagement.

Professional Training & Coaching

CASE STUDY RSM US LLP

ON24 helped RSM US LLP scale its digital certification program. RSM used ON24 for webinars, virtual conferences, and content hubs. The solution led to a 25% increase in certifications and 40,000 cert...ifications issued in one year. RSM saved over 200 hours of manual work annually. The platform also integrated with Microsoft Dynamics and supported personalized landing pages.

CASE STUDY Thermo Fisher Scientific

ON24 helped Thermo Fisher Scientific boost engagement with virtual conferences and webinars. The company used ON24 for product marketing and HCP engagement. Thermo Fisher exceeded its sales qualified... lead (SQL) target by 200%. They also exceeded their marketing qualified lead (MQL) target by 150%. The event drew 3,800 attendees and 4,669 booth visits.

Professional Training & Coaching

CASE STUDY Plante Moran

ON24 helped Plante Moran increase audience engagement by 40%. The firm used ON24's engagement tools, webinars, and AI-powered ACE. Plante Moran saw a 30% increase in conference attendance year over y...ear. Their registration to attendee rate rose to 60%, which is 15% higher than before. The solution also boosted professional certification outcomes.

Video

The ON24 System of Engagement

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Frequently Asked Questions(FAQ)

for ON24 Platform

What is ON24 Platform?

On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Its features include live Webinars, Simulive Webinars, On-demand Webinars, designing own webinar as to maintain Corporate Branding Identity, flexible presentation tools, organize and publish multimedia assests, engagement Hubs, media manager, website embedding and content insights.

It allows to design and brand your own webinar with presentation tools that work in easy-to-use graphical interface. It supports to identify & drive inbound leads with bingeable content and also to manage & publish your library of on-demand webinars. Content insights provides metrics on average viewing time, unique visitors, audience comments and top accounts. The platform also supports to deliver personalized content at individual level, measure in-depth content performance and audience engagement data.

What is ON24 Platform used for?

ON24 Platform is a Webinar and Conferencing Software mainly used by its customers to Attract More Attendees and Establish Thought Leadership by Attendee Engagement, Generation Of New Leads and Content Management .

What are the top features of ON24 Platform?

Recording, Personalization and Widgets are some of the top features of ON24 Platform.

Who uses ON24 Platform?

ON24 Platform is used by Computer Software, Information Technology And Services and Hospital & Health Care among other industries.

What are ON24 Platform alternatives?

Demio, BigMarker Webinars, Livestorm Webinar and YouCanBook.Me are popular alternatives for ON24 Platform.

Where is ON24 Platform located?

ON24 Platform is headquartered at 50 Beale Street, 8th Floor San Francisco, CA 94105.
lightning

Peers used ON24 Platform for Attendee engagement and generation of new leads

ON24 Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (28)
Analytics

4.65/5 ★

Read Reviews (562)
Custom Reports

3.88/5 ★

Read Reviews (1445)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (28)
Analytics

4.65/5 ★

Read Reviews (562)
Custom Reports

3.88/5 ★

Read Reviews (1445)

Software Failure Risk Guidance

?

for ON24 Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for ON24 Platform

On24 News

Customer

Envista Forensics Propels Demand Generation with ON24 Through Continuing Education and AI-powered Content Creation - Business Wire

Envista Forensics has adopted the ON24 platform to enhance its demand generation strategy, leveraging ON24s AI-powered content creation and continuing education capabilities. The forensic engineering firm uses ON24 to deliver accredited webinars and on-demand digital experiences, driving lead generation and customer engagement in the professional services sector. This deployment highlights ON24s role in supporting scalable, interactive learning and marketing initiatives for enterprise clients.

Financial

ON24 Announces Date for First Quarter 2025 Earnings Release and Conference Call

ON24 will release its first quarter 2025 financial results on May 7, 2025, followed by a conference call and webcast to discuss its business and financial performance.

Product

ON24 Lumina Design System and Next-Generation Innovations Unveiled at ON24 Next 2025

ON24 unveiled the ON24 Lumina Design System and new platform capabilities at the ON24 Next 2025 event, enhancing personalization and performance for digital experiences, aiming to boost pipeline growth for businesses.

Financial

ON24 ( NYSE : ONTF ) Updates FY 2025 Earnings Guidance

ON24 updated its FY 2025 earnings guidance, projecting EPS of 0.020-0.050 and revenue of $138.6 million-$141.6 million. The company also revised its Q1 2025 EPS guidance to -0.0300.010. ON24's stock fell 4.2% to $5.55 with a market cap of $230.95 million.

On24 Profile

Company Name

On24

Company Website

https://www.on24.com/

Year Founded

1998

HQ Location

50 Beale Street, 8th Floor San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES C