ON24 Platform Overview

ON24 transforms webinars and virtual events into dynamic content experiences, leveraging first-party data and AI. This platform enables businesses to drive engagement and revenue through personalized interactions. Notably, users have seen a 92% increase in webinar-attributed revenue and a pipeline boost of $2.3 million. The platform enhances lead follow-up speed by 80% and scales programs by four times. These capabilities support sales and marketing teams in achieving faster, more effective customer engagement. With ON24, businesses can advance their engagement strategies and achieve significant growth in a cost-efficient manner.

Use Cases

Customers recommend Attendee Engagement, Generation Of New Leads, Content Management, as the business use cases that they have been most satisfied with while using ON24 Platform.

Other use cases:

  • Communication Management
  • Collaboration
  • Manage Social Presence
  • Competitive Intelligence
  • Helpdesk Management
  • Account Management
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Attract More Attendees and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using ON24 Platform.

Other priorities:

  • Scale Best Practices
  • Grow Business
  • Enhance Customer Relationships
  • Improve Event ROI
  • Customizable Branding
  • Improve Internal Communications
  • Reach Global Target Audience
  • Grow Market Share
  • Launch New Products
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Increase Customer Life Time Value
  • Shorten Ramp Up Time
  • Improve Efficiency
See all business priorities See less business priorities

ON24 Platform Use-Cases and Business Priorities: Customer Satisfaction Data

ON24 Platform works with different mediums / channels such as E-Mail.

ON24 Platform's features include Recording, Personalization, Widgets, etc. and ON24 Platform support capabilities include Phone Support, Email Support, Chat Support, etc. also ON24 Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Thanks in part to the features that ON24 provides, our engagement score throughout the whole conference was about 8 out of 10, which is really high. With ON24, you get these really cool analytics so you can understand a lot more from a virtual event... than you do at an in-person event." - FRANCO CONIGLIONE

Peer review evidence (same sources as the product rating summary)

"...It isn't well suited for online conferences because each session is handled independent for messaging (i.e. reminders, post event notices), so in a 3 day online event with 9 sessions the user will get 27 emails (1 day, 1 hr reminder and 1 follow up with recording link)...." Peer review by Rochelle Anne Hood, Global Head of Customer Analytics and Research, Shared Services & Outsourcing Network (SSON)
"...It expanded the marketing team s reach beyond its in-person audience and attracted new prospects...." Case Study Qualtrics
"...It s very important that we craft the right message and curate content that is dedicated and relevant to specific parts of the world, Szablowski said...." Case Study Valeo

ON24 Platform, Demio, BigMarker Webinars, Livestorm Webinar, YouCanBook.me, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ON24 Intelligent Engagement Platform boosts engagement and drives revenue using first-party data and AI. Engagement is enhanced and insights are gained for better decision-making.

Popular Business Setting

for ON24 Platform

Top Industries

  • Computer Software
  • Information Technology and Services
  • Hospital & Health Care

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

ON24 Platform is popular in Computer Software, Information Technology And Services, and Hospital & Health Care and is widely used by Enterprise, Mid Market, and Large Enterprise.

ON24 Platform Customer wins, Customer success stories, Case studies

How does ON24 Platform facilitate Attendee Engagement?

How can ON24 Platform enhance your Generation Of New Leads process?

How can ON24 Platform optimize your Content Management Workflow?

What solutions does ON24 Platform provide for Communication Management?

Why is ON24 Platform the best choice for Collaboration?

72 buyers and buying teams have used Cuspera to assess how well ON24 Platform solved their Webinar and Conferencing needs. Cuspera uses 11651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

CUSTOMERS TESTIMONIALS
ON24 Platform testimonial

FRANCO CONIGLIONE

E-LEARNING SPECIALIST

ACFE

Thanks in part to the features that ON24 provides, our engagement score throughout the whole conference was about 8 out of 10, which is really high. With ON24, you get these really cool analytics so you can understand a lot more from a virtual event than you do at an in-person event. Testimonial By FRANCO CONIGLIONE
ON24 Platform testimonial

MEGAN CONHEENEY

SENIOR ASSOCIATE, DIGITAL MARKETING

Grant Thornton LLP

The ON24 Platform’s scale and customization has been key to Grant Thornton standardizing, optimizing and reporting results from webcasts across all business units Testimonial By MEGAN CONHEENEY
ON24 Platform testimonial

HUNTER SMYTHE

DIRECTOR OF CORPORATE EVENTS

BENEFITFOCUS

By pivoting to a digital-first event strategy, our virtual conference saw a 200% growth in attendance and engagement from registration for the physical event. The ON24 platform continues to deliver a robust look at our customers’ digital body language and overall immersion in the event Testimonial By HUNTER SMYTHE
CUSTOMERS TESTIMONIALS
ON24 Platform testimonial

FRANCO CONIGLIONE

E-LEARNING SPECIALIST

ACFE

Thanks in part to the features that ON24 provides, our engagement score throughout the whole conference was about 8 out of 10, which is really high. With ON24, you get these really cool analytics so you can understand a lot more from a virtual event than you do at an in-person event. Testimonial By FRANCO CONIGLIONE
ON24 Platform testimonial

MEGAN CONHEENEY

SENIOR ASSOCIATE, DIGITAL MARKETING

Grant Thornton LLP

The ON24 Platform’s scale and customization has been key to Grant Thornton standardizing, optimizing and reporting results from webcasts across all business units Testimonial By MEGAN CONHEENEY
ON24 Platform testimonial

HUNTER SMYTHE

DIRECTOR OF CORPORATE EVENTS

BENEFITFOCUS

By pivoting to a digital-first event strategy, our virtual conference saw a 200% growth in attendance and engagement from registration for the physical event. The ON24 platform continues to deliver a robust look at our customers’ digital body language and overall immersion in the event Testimonial By HUNTER SMYTHE
 

ON24 Powers O'Reilly's 4X Growth to 2,000+ Annual Training Events ...

O'Reilly expanded its global training program using ON24's Intelligent Engagement Platform, increasing from 500 to over 2,000 annual sessions. The platform's engagement tools and analytics support O'...Reilly's large-scale, interactive training events, enhancing learner satisfaction and providing actionable insights.

Read on →
 

Envista Forensics Propels Demand Generation with ON24 Through Continuing Education and AI-powered Content Creation - Business Wire

Envista Forensics has adopted the ON24 platform to enhance its demand generation strategy, leveraging ON24s AI-powered content creation and continuing education capabilities. The forensic engineering... firm uses ON24 to deliver accredited webinars and on-demand digital experiences, driving lead generation and customer engagement in the professional services sector. This deployment highlights ON24s role in supporting scalable, interactive learning and marketing initiatives for enterprise clients.

Read on →
 

Michael J. Fox Foundation - Non Profit Organization Management - Small

New York, USA

ON24 helped the Michael J. Fox Foundation reach 4,900 more people through its Third Thursdays webinar series. The foundation saw a 55% increase in average webinar audience size by using on-demand del...ivery. 98% of surveyed attendees would recommend the series to others. ON24 enabled the foundation to share resources, engage patients and researchers, and promote clinical trial participation. The platform made it easy for people to join webinars on any device, supporting education and community growth.

 

Grant Thornton - Accounting - Large

Chicago, USA

Grant Thornton used the ON24 platform to centralize and scale its webcast program. The company increased webcast production by 200% and tripled its audience size. By streamlining operations, Grant Th...ornton reduced email volume by 20,000 while boosting attendance. Personalized weekly digests achieved a 20% click-through rate. The ON24 platform helped Grant Thornton beat all internal KPIs by at least 10%.

Sandvik - Manufacturing - Very Large

Stockholm, Sweden

Sandvik used the ON24 Intelligent Engagement Platform to boost lead conversion by 40%. The Rotary Drilling division needed a simple, scalable way to run webinars and engage prospects. ON24 made it ea...sy to automate webinars and integrate with Salesforce. Webinar registrations tripled and attendee numbers grew fivefold. Sandvik now builds stronger relationships and finds top leads faster.

Thermo Fisher Scientific - Life Sciences - Very Large

Waltham, USA

Thermo Fisher Scientific used ON24 to replace over 70 canceled in-person events with digital experiences. In just six weeks, they launched the Reveal 2020 virtual event series, running 36 live webina...rs and conferences. The ON24 platform enabled 9,507 registrations, 3,800 attendees, and 4,669 booth visits. Thermo Fisher exceeded its SQL target by 200% and MQL target by 150%. The company now uses ON24 as a key channel for global engagement and hybrid events.

The ON24 System of Engagement

Video Thumbnail

Frequently Asked Questions(FAQ)

for ON24 Platform

What is ON24 Platform?

On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Its features include live Webinars, Simulive Webinars, On-demand Webinars, designing own webinar as to maintain Corporate Branding Identity, flexible presentation tools, organize and publish multimedia assests, engagement Hubs, media manager, website embedding and content insights.

It allows to design and brand your own webinar with presentation tools that work in easy-to-use graphical interface. It supports to identify & drive inbound leads with bingeable content and also to manage & publish your library of on-demand webinars. Content insights provides metrics on average viewing time, unique visitors, audience comments and top accounts. The platform also supports to deliver personalized content at individual level, measure in-depth content performance and audience engagement data.

What is ON24 Platform used for?

ON24 Platform is a Webinar and Conferencing Software mainly used by its customers to Attract More Attendees and Establish Thought Leadership by Attendee Engagement, Generation Of New Leads and Content Management .

What are the top features of ON24 Platform?

Recording, Personalization and Widgets are some of the top features of ON24 Platform.

Who uses ON24 Platform?

ON24 Platform is used by Computer Software, Information Technology And Services and Hospital & Health Care among other industries.

What are ON24 Platform alternatives?

Demio, BigMarker Webinars, Livestorm Webinar and YouCanBook.Me are popular alternatives for ON24 Platform.

Where is ON24 Platform located?

ON24 Platform is headquartered at 50 Beale Street, 8th Floor San Francisco, CA 94105.
lightning

Peers used ON24 Platform for Attendee engagement and generation of new leads

ON24 Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.85/5

Read Reviews (28)
Analytics

4.65/5

Read Reviews (562)
Custom Reports

3.88/5

Read Reviews (1445)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.85/5

Read Reviews (28)
Analytics

4.65/5

Read Reviews (562)
Custom Reports

3.88/5

Read Reviews (1445)

Software Failure Risk Guidance

?

for ON24 Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for ON24 Platform

On24 News

Product

ON24 Unveils LinkedIn Integration for B2B Pipeline Growth

ON24, now part of Cvent, has launched a new integration with LinkedIn to enhance B2B marketing efforts. This integration allows ON24 customers to leverage first-party engagement data to create targeted audience segments on LinkedIn, improving campaign performance and driving pipeline growth. The integration supports seamless activation of audiences across campaigns, extending the impact of digital experiences and webinars into multi-channel programs.

Product

ON24 Unveils New LinkedIn Integration to Help B2B Marketers Reach the ...

ON24 has launched a new integration with LinkedIn, enhancing its platform's capabilities for B2B marketers. This integration allows users to leverage ON24's first-party engagement data with LinkedIn's audience targeting, improving campaign reach and efficiency. The integration aims to transform digital experiences into measurable pipeline growth by activating high-intent audiences across LinkedIn campaigns.

M&A

ON24 Enters Into Definitive Agreement to Be Acquired by Cvent

ON24 has entered into a definitive agreement to be acquired by Cvent, marking a significant merger and acquisition event in the technology sector.

M&A

ON24 Agrees to Be Acquired by Cvent

ON24 has entered into a definitive agreement to be acquired by Cvent for approximately $400 million in an all-cash transaction. This acquisition combines ON24's intelligent engagement platform with Cvent's event technology, enhancing digital and in-person experiences for enterprise marketers and event professionals. The merger aims to support complex buying journeys with a comprehensive suite of solutions.

On24 Profile

Company Name

On24

Company Website

https://www.on24.com/

Year Founded

1998

HQ Location

50 Beale Street, 8th Floor San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES C