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ON24 Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(11651)

Platform to convert customer engagement into revenue

AI Powered

ON24 Platform Overview

ON24 transforms webinars and virtual events into dynamic content experiences, leveraging first-party data and AI. This platform enables businesses to drive engagement and revenue through personalized interactions. Notably, users have seen a 92% increase in webinar-attributed revenue and a pipeline boost of $2.3 million. The platform enhances lead follow-up speed by 80% and scales programs by four times. These capabilities support sales and marketing teams in achieving faster, more effective customer engagement. With ON24, businesses can advance their engagement strategies and achieve significant growth in a cost-efficient manner.

Use Cases

Customers recommend Attendee Engagement, Generation Of New Leads, Content Management, as the business use cases that they have been most satisfied with while using ON24 Platform.

Other use cases:

Communication Management
Collaboration
Manage Social Presence
Competitive Intelligence
Helpdesk Management
Account Management
Lead Engagement

See all use cases See less use cases

Business Priorities

Attract More Attendees and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using ON24 Platform.

Other priorities:

Scale Best Practices
Grow Business
Enhance Customer Relationships
Improve Event ROI
Customizable Branding
Improve Internal Communications
Reach Global Target Audience
Grow Market Share
Launch New Products
Improve Brand Engagement
Improve Digital And Social Presence
Improve Consistency
Increase Customer Life Time Value
Shorten Ramp Up Time
Improve Efficiency

See all business priorities See less business priorities

ON24 Platform Use-Cases and Business Priorities: Customer Satisfaction Data

ON24 Platform works with different mediums / channels such as E-Mail.

ON24 Platform's features include Recording, Personalization, Widgets, etc. and ON24 Platform support capabilities include Phone Support, Email Support, Chat Support, etc. also ON24 Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack... to ensure scalability and predictability." - Ilina Petkova

ON24 Platform, Demio, BigMarker Webinars, Livestorm Webinar, YouCanBook.me, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ON24 Intelligent Engagement Platform boosts engagement and drives revenue using first-party data and AI. Engagement is enhanced and insights are gained for better decision-making.

Popular Business Setting

for ON24 Platform

Top Industries

Computer Software
Information Technology and Services
Hospital & Health Care

Popular in

Enterprise
Mid Market
Large Enterprise

ON24 Platform is popular in Computer Software, Information Technology And Services, and Hospital & Health Care and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on ON24 Platform Use Cases

What benefits does ON24 Platform offer for Attendee Engagement?

The On24 platform offers comprehensive attendee engagement capabilities, including interactive elements such as polls, surveys, and social media integration. It provides detailed analytics and insights into audience engagement, including data on resource downloads and poll responses. However, its ability to handle multiple sessions within a larger event is limited.

"...We use it to engage our audience across all 4 of our brands (magazines)...." Peer review by Bryan Crowe, Digital & Video Specialist, Allured Business Media

Why is ON24 Platform the best choice for Generation Of New Leads?

The On24 platform facilitates lead generation through webinars, offering detailed reporting and engagement features that enhance lead nurturing. It empowers sales teams to contact new prospects based on GDPR-compliant permissions. A limitation of the platform is the lack of a built-in database for webinar promotion.

"...Steady platform for archived contentIt has the potential for lead generation and tracking attendance..." Peer review by Verified User, Employee in Other, Banking

What solutions does ON24 Platform provide for Content Management?

The On24 Platform enables content management for marketing and customer engagement. It facilitates content creation, delivery, and reporting, providing customer analytics and a user-friendly interface. The platform's Content Management capabilities are limited by its dated user interface and lack of customization options for calendar integration.

"...demand functionality to share webinar links with its sales team, in nurturing emails, third-party sponsored media and sales tools kits...." Case Study Fitbit Health Solutions

How efficiently Does ON24 Platform manage your Communication Management?

The platform facilitates communication management throughout the webinar lifecycle. It enables scheduling, automated email reminders and follow-up communications, and seamless integration with HubSpot for registration management. The platform allows for pre-recording components and switching to live mode for Q&A, offering flexibility in delivery. However, the platform lacks the ability to send multiple post-event emails or an announcement window for admins.

"...Jameson Publishing specializes in website and print trade publishing services for the IT industry...." Case Study Jameson

What benefits does ON24 Platform offer for Collaboration?

The platform facilitates collaboration among presenters through features like screen sharing, PowerPoint deck sharing, and Q&A. It allows for seamless content sharing and event access, enabling project collaboration. A limitation of the platform is that the screen sharing feature can cause audio disruption and lack of mouse visibility.

"...For other things such as smaller internal training we have found sometimes it isn't as efficient as a conference call with screen share...." Peer review by Employee in Marketing

77+ more Business Use Cases

72 buyers and buying teams have used Cuspera to assess how well ON24 Platform solved their Webinar and Conferencing needs. Cuspera uses 11651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Ilina Petkova Senior Marketing Specialist Amadeus	The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova
RYAN MCCURDY HEAD OF DEMAND GENERATION LACEWORK	We went from doing $0 in sourced webinar pipeline to doing over $1 million per quarter in sourced pipeline, and ON24 is really helping power that. Testimonial By RYAN MCCURDY
Ryan Dunn Senior Marketing Manager Zoetis	We’ve been working with ON24 since last fall and the results are compelling. Webinars have demonstrated substantial ROI and created an environment for Zoetis to regularly connect with people Testimonial By Ryan Dunn

CUSTOMERS	TESTIMONIALS
Ilina Petkova Senior Marketing Specialist Amadeus	The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova
RYAN MCCURDY HEAD OF DEMAND GENERATION LACEWORK	We went from doing $0 in sourced webinar pipeline to doing over $1 million per quarter in sourced pipeline, and ON24 is really helping power that. Testimonial By RYAN MCCURDY
Ryan Dunn Senior Marketing Manager Zoetis	We’ve been working with ON24 since last fall and the results are compelling. Webinars have demonstrated substantial ROI and created an environment for Zoetis to regularly connect with people Testimonial By Ryan Dunn

Case Studies

CASE STUDY SAP Concur

ON24 helped SAP Concur improve customer knowledge with on demand webinar engagement. SAP Concur used ON24 for virtual conferences and product marketing. Each event generated an average of $600,000 in... pipeline. The webinars reached 3,500 users and 3,000 accounts. ON24 enabled SAP Concur to drive demand and connect with more customers.

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CASE STUDY ServiceNow

ON24 helped ServiceNow scale its partner webinar program. ServiceNow used to run webinars on a free video platform that could not scale and lacked analytics. With ON24, ServiceNow automated processes... and saved one week of work each month. The company grew its webinar program by 78%. Conversion from registration to attendance increased by 50%. ON24 enabled better partner enablement and engagement.

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Manufacturing

CASE STUDY Sandvik

ON24 helped Sandvik improve digital engagement for its Rotary Drilling division. Before ON24, Sandvik used webinars as one-off tactics with limited results. After switching to ON24, Sandvik saw a 3X ...increase in registration year over year. Attendees grew 5X. The registrant-to-attendee conversion rate rose by 40%. ON24 enabled better product awareness and adoption through smarter engagement.

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Professional Training & Coaching

CASE STUDY RSM US LLP

ON24 helped RSM US LLP scale its digital certification program. RSM used ON24 for webinars, virtual conferences, and content hubs. The solution led to a 25% increase in certifications and 40,000 cert...ifications issued in one year. RSM saved over 200 hours of manual work annually. The platform also integrated with Microsoft Dynamics and supported personalized landing pages.

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CASE STUDY Thermo Fisher Scientific

ON24 helped Thermo Fisher Scientific boost engagement with virtual conferences and webinars. The company used ON24 for product marketing and HCP engagement. Thermo Fisher exceeded its sales qualified... lead (SQL) target by 200%. They also exceeded their marketing qualified lead (MQL) target by 150%. The event drew 3,800 attendees and 4,669 booth visits.

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Professional Training & Coaching

CASE STUDY Plante Moran

ON24 helped Plante Moran increase audience engagement by 40%. The firm used ON24's engagement tools, webinars, and AI-powered ACE. Plante Moran saw a 30% increase in conference attendance year over y...ear. Their registration to attendee rate rose to 60%, which is 15% higher than before. The solution also boosted professional certification outcomes.

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Video

The ON24 System of Engagement

Video Thumbnail

Frequently Asked Questions(FAQ)

for ON24 Platform

What is ON24 Platform?

On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Its features include live Webinars, Simulive Webinars, On-demand Webinars, designing own webinar as to maintain Corporate Branding Identity, flexible presentation tools, organize and publish multimedia assests, engagement Hubs, media manager, website embedding and content insights.

It allows to design and brand your own webinar with presentation tools that work in easy-to-use graphical interface. It supports to identify & drive inbound leads with bingeable content and also to manage & publish your library of on-demand webinars. Content insights provides metrics on average viewing time, unique visitors, audience comments and top accounts. The platform also supports to deliver personalized content at individual level, measure in-depth content performance and audience engagement data.

What is ON24 Platform used for?

ON24 Platform is a Webinar and Conferencing Software mainly used by its customers to Attract More Attendees and Establish Thought Leadership by Attendee Engagement, Generation Of New Leads and Content Management .

What are the top features of ON24 Platform?

Recording, Personalization and Widgets are some of the top features of ON24 Platform.

Who uses ON24 Platform?

ON24 Platform is used by Computer Software, Information Technology And Services and Hospital & Health Care among other industries.

What are ON24 Platform alternatives?

Demio, BigMarker Webinars, Livestorm Webinar and YouCanBook.Me are popular alternatives for ON24 Platform.

Where is ON24 Platform located?

ON24 Platform is headquartered at 50 Beale Street, 8th Floor San Francisco, CA 94105.

lightning

Peers used ON24 Platform for Attendee engagement and generation of new leads

ON24 Platform Competitors

More ON24 Platform Alternatives...

ON24 Platform Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.85/5 ★ Read Reviews (28)
Analytics	4.65/5 ★ Read Reviews (562)
Custom Reports	3.88/5 ★ Read Reviews (1445)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.85/5 ★ Read Reviews (28)
Analytics	4.65/5 ★ Read Reviews (562)
Custom Reports	3.88/5 ★ Read Reviews (1445)

ON24 Platform Integrations

ON24 Platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.76/5 ★

Read Reviews (1402)

Data Export

3.63/5 ★

Read Reviews (950)

Shift4shop

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Influitive

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

zkipster

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Totango

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for ON24 Platform

Drip

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Uberflip

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Teamwork

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Salesforce Marketing Cloud

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

ClickMeeting

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for ON24 Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for ON24 Platform

On24 News

Customer 25/06/2025

Envista Forensics Propels Demand Generation with ON24 Through Continuing Education and AI-powered Content Creation - Business Wire

Envista Forensics has adopted the ON24 platform to enhance its demand generation strategy, leveraging ON24s AI-powered content creation and continuing education capabilities. The forensic engineering firm uses ON24 to deliver accredited webinars and on-demand digital experiences, driving lead generation and customer engagement in the professional services sector. This deployment highlights ON24s role in supporting scalable, interactive learning and marketing initiatives for enterprise clients.

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Financial 16/04/2025

ON24 Announces Date for First Quarter 2025 Earnings Release and Conference Call

ON24 will release its first quarter 2025 financial results on May 7, 2025, followed by a conference call and webcast to discuss its business and financial performance.

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Product 05/03/2025

ON24 Lumina Design System and Next-Generation Innovations Unveiled at ON24 Next 2025

ON24 unveiled the ON24 Lumina Design System and new platform capabilities at the ON24 Next 2025 event, enhancing personalization and performance for digital experiences, aiming to boost pipeline growth for businesses.

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Financial 27/02/2025

ON24 ( NYSE : ONTF ) Updates FY 2025 Earnings Guidance

ON24 updated its FY 2025 earnings guidance, projecting EPS of 0.020-0.050 and revenue of $138.6 million-$141.6 million. The company also revised its Q1 2025 EPS guidance to -0.0300.010. ON24's stock fell 4.2% to $5.55 with a market cap of $230.95 million.

Read more →

On24 Profile

Company Name

On24

Company Website

https://www.on24.com/

Year Founded

1998

HQ Location

50 Beale Street, 8th Floor San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES C