Real-World Case Studies and Customer Success Stories with Liana®Cloud Commerce

Icehearts of Finland uses LianaMailer, LianaPress, and LianaMonitor to improve communication and media tracking. The organization connects with municipal decision-makers... and stakeholders through newsletters and press releases. Liana’s tools help Icehearts follow news and respond quickly to media coverage. Positive feedback highlights clear content and engaging polls in their newsletters. With these tools, Icehearts grew its number of teams by 30%.
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Liana®Cloud helped The Association of Products and Services Trade ETU digitize its communications and advocacy work. ETU used Liana's website... and press release tools to boost visibility and media engagement. The newsroom became the website's front page, making news and events easy to find. Media monitoring with Liana's tools enabled ETU to track 40,000 media hits a year and respond quickly. Centralizing services improved risk management and made support more accessible for the small team.
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Liana®Cloud Websites helped The Finnish Red Cross Blood Service launch a landing page for its BloodGroup donation campaign. The platform made... it easy to collect customer information and marketing consents. The site supports group blood donations and has attracted 800-900 new customers each year. Features like a video module and Instagram gallery were added. The campaign enabled thousands of companies and communities to join blood donation efforts.
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LianaMailer helped the Finnish Chamber of Commerce in Hong Kong improve their email marketing. They use it to send event... invitations and newsletters to members. The team finds the tool easy to use, even for new staff and trainees. They report open rates of 40% or higher. The Chamber values the fast, personal support from Liana. They plan to expand to more marketing automation tools in the future.
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LianaMailer helped the Finnish Chamber of Commerce in Hong Kong improve their email marketing. The organization uses the tool to... send event invitations and newsletters to members. They achieved over 40% open rates and gained new subscribers through their website. The team values the platform's ease of use and responsive support. LianaMailer enabled them to engage their community and promote member brands effectively.
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World Vision Finland uses Liana's media monitoring solution to improve daily communications. Teams get daily reports with all media monitoring... results. The tool helps them track news about humanitarian aid and development policies. They also use Liana's press release distribution tool. Staff find the solutions easy to use and quick to learn. Fast customer support is a key benefit for the organization.
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Action Hotels used Liana Technologies' email marketing tool to improve digital marketing for nine hotels. Before, their email campaigns were... scattered and hard to manage. Liana provided an easy-to-use platform and custom newsletter templates. This helped Action Hotels streamline their email marketing and automation. They saw a 74% increase in open rates and a 137% rise in click-through rates. The results were much better than the industry average and boosted their digital ROI.
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Novotel uses Liana's email marketing tool and landing pages in over 40 hotels across the Middle East and Africa. Cyrine EL KLIFI,... digital marketing executive at Novotel, shares her experience with Liana's digital marketing solutions. The tools help Novotel manage campaigns for their hotel chain. Novotel is part of AccorHotels, which operates nearly 400 hotels in 60 countries. The case highlights digital marketing in the hospitality sector.
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Swiss-Belhotel International used LianaMailer to run email campaigns for over 70 hotel properties. They switched from a basic CMS tool... that lacked analytics and database management. With LianaMailer, they created mobile-responsive newsletters and used A/B testing to improve results. In two years, their newsletters drove 178 transactions and a 33% increase in revenue. The marketing team values the tool’s reporting features and responsive support.
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Liana Technologies helped Inchcape Motors Finland renew the Land Rover website for Finland and the Baltic countries. The new site... is easy to use, with improved navigation and rich content like videos and images. LianaCMS allows fast updates and supports multiple languages and sites. Integration with a car database keeps product information current. The built-in SEO tool boosts search visibility. Support is available online, by email, and by phone.
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Hertz uses LianaMailer for email marketing in Finland. The tool helps Hertz send newsletters quickly and easily. Their marketing team... finds the software reliable and simple to use. Newsletter templates match Hertz’s brand and are easy to change. Open rates for newsletters are very high. Hertz gets more contact requests from prospects and customers.
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LianaMailer helped Arabian Automobiles, the Nissan distributor in Dubai, segment customer data from multiple channels. The marketing team used targeted... email campaigns to reach low-engagement prospects. Two special offer emails led to 1,700 subscribers showing interest. 88 people visited the showroom, 69 car proposals were sent, and 7 cars were sold. The solution improved customer tracking and increased showroom visits with higher purchase intent.
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Royal Orchid Wine switched to Liana's eCommerce platform for better reliability and scalability. Liana revamped the online store, focusing on... mobile usability, modern design, and new features like social sharing and shopping cart reminders. After launch, Royal Orchid Wine used Liana's email marketing tool to send deals and offers. Sales rose 119% in 60 days, and new carts increased by 37.5%. Email campaigns achieved open and click rates over 280% higher than industry averages.
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Vinhyllan struggled with email deliverability. Many emails did not reach inboxes. After switching to LianaMailer, deliverability improved. Open and click... rates increased. The change was immediate. LianaMailer helped Vinhyllan reach more customers.
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Disturb, a Finnish online clothing store, needed a more customizable eCommerce platform. Their previous open source solution could not meet... their growing needs for unique design and admin features. Liana’s eCommerce solution allowed Disturb to tailor their store’s look and add features like customer group discounts. The platform enabled seamless integration with payment and logistics APIs. Disturb now attracts up to 90,000 monthly visitors and was named Finland’s best eCommerce store in 2018.
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Sangen Ltd used Liana's ePress service to boost its crowdfunding campaign for reviving Tornio Brewery. The company needed wide visibility... but had a limited communications budget. Liana's press release distribution targeted journalists and delivered bulletins reliably. Over 150 articles were published in six months, leading to record-breaking million euro funding. The campaign enabled Tornio Brewery to restart production and create new jobs in the region.
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Liana Technologies helped Sinebrychoff improve digital customer communication. Sinebrychoff used Liana's email marketing solution to send regular newsletters. The best... open rate reached 39.3%. The top click-through rate was 28.3%. Sinebrychoff also uses the tool for internal newsletters. Built-in reporting features help track results after each campaign.
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Fingrid used LianaCMSTM to create its online annual report. The platform helped Fingrid present complex financial data with dynamic charts... and visual effects. Fingrid’s team could add financial statement attachments directly into charts, making the report easy to read. The project ran smoothly with close collaboration between Fingrid, Liana Technologies, and agency Miltton. Fingrid’s 2019 online annual report won an award for best annual report by an unlisted company in Finland.
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Keravan Energia used Liana's email marketing tool to start customer communications. They collected subscribers through their website, direct marketing, and... contract forms. Within months, they built a large email list. Two years later, one third of their customers subscribe to the newsletter. Email marketing now drives leads and conversions, ranking just after Google Ads for lead generation. The company values Liana's responsive support and plans to further develop their newsletter strategy.
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WEKA FACHMEDIEN GmbH switched from self-programmed tools to Liana Technologies solutions in 2018. They use LianaCMS, LianaMailer, and LianaAutomation for... digital customer communication. Support tickets dropped from hundreds per year to almost zero. Address management became easier and mailing list quality improved. Newsletter open rates increased and content creators like the drag & drop editor.
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LianaMailer helped Iltalehti double its newsletter subscribers in one year. The newsletter now has an average open rate over 25%... and a click-through rate above 8%. Iltalehti gains 300-500 new subscribers weekly through organic traffic. Readers rarely cancel their subscriptions. The team values having a dedicated contact person for support and advice.
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Etuovi. com used Liana’s marketing automation tool to engage existing customers and boost product sales. They started with a three-month...pilot, sending personalized messages to buyers. The automation achieved an 84% open rate and a 6% click-through rate. Sales of Etuovi products grew after launching the automation. Etuovi plans to expand automation to help users make better buying decisions.
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Technopolis uses Liana Technologies' media monitoring tool to track online and social media mentions. The company needed a flexible solution... with comprehensive features for monitoring its reputation and industry communications. Liana's tool allows unlimited monitors, easy report sharing, and custom settings for different needs. Technopolis values the tool's ease of use and the responsive customer support. Monthly reports help Technopolis measure the impact of its communications and plan future actions.
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Ulcona used Liana Mailer to improve their email marketing. The tool helped Ulcona keep their brand top of mind with... customers and partners. Ulcona found the platform easy to use and support was quick. Their newsletters reached high open rates, up to 40%. Customers liked the updates about new products and discounts.
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White Label Group worked with Liana Technologies to improve their website and newsletter. Aleksandar Josipović, the marketing and communications manager,... shared his experience in a video interview. The project focused on enhancing digital communication tools. The story highlights the collaboration between the two companies. No specific metrics or results are mentioned.
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Specta used Liana Technologies' email marketing tool to expand its presence in the Middle East. The company created visually appealing... email campaigns to share news and highlight its expertise. Specta achieved an average newsletter open rate of 18.65%. LianaTech also provided a customizable landing page template to boost lead conversion. The monthly newsletter now supports direct sales and marketing, making Specta's products well-known in the MEA region.
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Adria Mobil used Liana®Cloud to launch the Adria Week campaign. They needed to guide customers from online interest to visiting... retailers and track campaign results. Liana Technologies built a campaign website, set up email marketing, and automated communications. Over 540 applications were collected through the site. Dealers saw a significant increase in sales figures after the campaign.
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Profinder used LianaMailer to improve their email marketing. They found the tool easy to use and liked its visual features.... Liana's team gave helpful training and support. Profinder's newsletter process became faster and more brand-aligned. The first campaign saw open rates above the industry average. List management also became easier for their team.
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LianaMailer helped Profinder speed up their newsletter process. The tool made it easy to create brand-aligned emails. Profinder saved time... and improved the quality of their newsletters. List management became simpler, especially removing recipients. The first campaign saw open rates above the industry average. Liana's support team was proactive and helpful throughout.
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Colas Europe used Liana’s email marketing and website solutions to improve communication. They launched a new newsletter layout for employees... and customers. Internal and external newsletters achieved over 60% open rates. The platform now summarizes key activities across 12 countries. Colas Europe found the tools modern, user-friendly, and effective for monitoring engagement. Feedback on the newsletters and blog was very positive.
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FINE used Liana's website solution to renew their digital presence. They wanted a user-friendly, responsive site and a digital annual... report. Liana helped FINE launch a fresh, easy-to-navigate website with a digital contact form. Mobile traffic increased by 20%. The new contact form now accounts for nearly 15% of all contacts. Stakeholders gave positive feedback on the site's appearance and mobile usability.
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Yalla Esports used LianaPress to boost brand exposure for its gaming tournaments. The team accessed a large MENA media database,... reaching reporters, bloggers, and influencers. LianaPress was easy and fast to use. Yalla Esports saw satisfying results and plans to expand its PR strategy. The solution helped them understand the value of PR beyond social media.
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Viasat Finland used Liana's marketing automation tool to improve customer activation and sales. They automated welcome and activation messages for... new customers. Personalized newsletters encouraged more users to activate Viaplay, their streaming service. The tool reduced manual work and made customer communications easier. As a result, more Viaplay users activated and content downloads increased. Customer satisfaction and loyalty are expected to improve over time.
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Aspen Medical Group, a global healthcare provider based in Australia, partnered with LianaTech for digital marketing services. The collaboration focused... on supporting Aspen Medical's marketing needs in Dubai. Aspen Medical's regional general manager shared positive feedback about the cooperation. The case highlights LianaTech's ability to deliver digital marketing solutions for the healthcare sector.
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LianaPress helped Institut du Commerce reach more media contacts. Before, their press releases only went to industry professionals. With Liana's... tool, they now send monthly mailings to a wider audience. This led to more calls from new media outlets. The dedicated support from Liana made setup and use easy. The platform increased their visibility and public exposure.
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McGettigan's, a global restaurant chain, used LianaCloud solutions to unify their website, online store, and marketing automation. Before, they managed... separate systems for web, commerce, and newsletters, which was complex. LianaCMS and LianaCommerce now power their site and store, with automation for transactional messages and Wi-Fi logins. The new setup lets staff update content and offers quickly. The team is happy with the seamless purchasing and responsive support.
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Liana Technologies’ ePress helped Lupaus, a wellness studio in Helsinki, gain media attention and new customers. Lupaus used the press... release distribution service to share expert content on health and wellness. The press release led to increased website visitors and mentions in wellness magazines and blogs. CEO Riina Laaksonen praised the close cooperation and support from Liana’s team. The service delivered the visibility and results Lupaus needed during its start-up phase.
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Efrei Paris used Liana Technologies to improve their email newsletters. Before, their open rate was under 40%. Now, it is... over 52%. Their click rate also went up by about 2%. The new newsletter design and ongoing support from Liana helped. Efrei Paris saves time and communicates better with students and staff.
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Liana's digital marketing services helped Marmiz, a Dubai-based luxury fashion brand, double its profile activity and achieve a 400% boost in purchases. Marmiz saw a... 274% growth in new users and a 27% increase in total website users after launching targeted Meta and Instagram campaigns. A special campaign for Saudi National Day led to a 26% increase in ROAS and a 40% rise in purchases. Liana used audience segmentation and a data-driven approach to drive these results. Marmiz credits Liana for improved online visibility and higher conversion rates.
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Finnish Golf Union used Liana's marketing automation and digital tools to improve communication. They outsourced multi-channel marketing automation and social... media advertising to Liana. During COVID-19, Liana helped run campaigns and newsletters, achieving a 49.7% open rate. A summer campaign to attract new golfers saw a 76% open rate for the first automation letter. Liana's tools made press release distribution and media monitoring easier. Data and analytics now help the Union make better decisions.
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Kontram used Liana®Cloud Email Marketing and Liana®Cloud Websites to improve digital marketing. The tools were easy to use and offered... strong analytics and GDPR compliance. Kontram saw smoother newsletter and website management. Analytics helped them measure performance better. Improved website usability led to higher conversion rates. Kontram valued Liana's technical support and responsive service.
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