LianaMailer helped Swiss-Belhotel International manage email marketing for over 70 properties worldwide. The team switched from a basic CMS tool to LianaMailer for better usability, reporting, and an...alytics. They used features like drag-and-drop editing, A/B testing, and mobile responsiveness. The solution made it easy to track campaigns and grow their contact list. In two years, Swiss-Belhotel saw 178 transactions and a 33% increase in revenue from their newsletters.
Liana's email marketing tool and landing pages help Novotel improve digital marketing. Novotel, part of AccorHotels, uses these solutions in over 40 hotels in the Middle East and Africa. Cyrine EL KL...IFI, digital marketing executive at Novotel, shares her positive experience. The tools support newsletters and landing page creation for better engagement. Novotel benefits from scalable digital marketing across many locations.
Liana Technologies provided Action Hotels with an easy-to-use email marketing tool and custom newsletter templates. Action Hotels faced challenges with scattered communication and time-consuming proc...esses across nine hotels. The solution helped harmonize and streamline their email marketing and automation. As a result, Action Hotels saw a 74% increase in open rates and a 137% increase in click-through rates compared to their previous tool. The company achieved results above the regional industry average and generated strong ROI for digital channels.
LianaCloud helped McGettigan's, a global restaurant chain, unify their website, online store, and marketing automation. Before, McGettigan's used separate systems for website, commerce, and newslette...rs, which made things hard to manage. LianaCloud provided a single platform with LianaCMS and LianaCommerce, plus marketing automation for transactional messages. The new solution made purchasing easy and let the team update content quickly. McGettigan's praised the support and seamless integration, and now plan to expand automation for cross-selling and upselling.
Liana’s email marketing and website solutions helped Colas Europe improve communication across 12 countries. Colas Europe now uses a new newsletter layout to keep employees and customers informed. In...ternal and external newsletters achieved over a 60% open rate. The tools made marketing easier and allowed Colas Europe to track what content is opened and read. Colas Europe values the modern, user-friendly platform and the tailored approach from Liana.
Liana's website solution helped FINE, a Finnish financial sector organization, revamp their website. FINE wanted a user-friendly, responsive site with a fresh look and digital features like an online... annual report and contact form. Liana Technologies delivered a modern, easy-to-use platform that improved navigation and mobile usability. Mobile traffic increased by 20%. The new digital contact form now accounts for nearly 15% of all contacts. Stakeholders gave positive feedback on the website's appearance and mobile scalability.
LianaPress helped Yalla Esports build brand awareness in the Middle East and North Africa gaming community. Yalla Esports used LianaPress to reach gamers and promote a sponsored tournament. The platf...orm gave access to a large MENA media database, including reporters and influencers. The software was easy and fast to use. Yalla Esports now plans to improve its PR strategy and increase positive awareness in the region.
Liana's marketing automation platform helped Viasat Finland improve customer activation and increase sales. Viasat wanted to automate multi-channel marketing and boost customer engagement. They chose... Liana for its easy integration, user-friendly tools, and strong support. Automated welcome and activation messages encouraged more customers to use Viaplay. As a result, more Viaplay users activated their accounts and content downloads increased. Viasat now uses resources more efficiently and expects higher customer satisfaction and loyalty.
Liana Technologies helped White Label Group with their website and email newsletters. Aleksandar Josipović, marketing and communications manager at White Label Group, shared his positive experience. ...The solution included email marketing and website services. The case highlights improved digital marketing with Liana's toolkit. No specific numbers or metrics are mentioned.
Liana Technologies helped Sinebrychoff improve digital customer communication with its Email Marketing solution. Sinebrychoff wanted to strengthen customer relationships and reinforce its position as... Finland's leading brewery. The company faced challenges with newsletter template layouts due to strict firewall settings, but Liana Technologies provided strong support and testing. Sinebrychoff now sends regular newsletters and uses built-in reporting to track results. Their best open rate reached 39.3% and their top click-through rate was 28.3%.
Liana Technologies' press release distribution service helped Sangen Ltd relaunch Tornio Brewery. Sangen needed visibility for a crowdfunding campaign to revive the brewery. They used Liana's service... to target journalists and deliver press releases securely. The campaign generated over 150 articles in six months. Sangen raised a record-breaking million euro funding, restarted production, and created new jobs.
Non-Profit Organization Management Case Studies and Success Stories with Liana®Cloud Commerce
CASE STUDY Finnish Chamber of Commerce in Hong Kong
LianaMailer helped the Finnish Chamber of Commerce in Hong Kong improve their email marketing. They needed a simple tool to send event invites and share news. The team found LianaMailer easy to use, ...even for new staff. They achieved open rates of 40% or higher. The Chamber values the fast, personal support from Liana. They plan to expand to marketing automation and event management tools.
Hospital & Health Care Case Studies and Success Stories with Liana®Cloud Commerce
CASE STUDY Aspen Medical Group
Liana's Digital Marketing Services helped Aspen Medical Group improve their digital marketing. Aspen Medical Group is a global healthcare provider based in Dubai. The Regional General Manager, Vincen...t Shields, shared their positive experience with Liana. The case highlights the cooperation between Aspen Medical and Liana. The focus is on using Liana's services to reach business goals in healthcare marketing.
Inchcape Motors Finland enhanced Land Rover websites, improving usability and visual appeal across Finland and the Baltic countries, leading to increased customer engagement.
CASE STUDY AW Rostamani Group (Arabian Automobiles - Nissan)
Liana's email marketing solution helped Nissan segment customer data from newsletters, social media, showroom visits, and CRM. The marketing team targeted low-engagement prospects with special offer ...emails. Two campaigns led to 1,700 subscribers showing interest, 88 showroom visits, 69 car proposals, and 7 cars sold. The tool's segmenting features and ROI tracking were key advantages. Nissan increased showroom visits with higher purchase intent using targeted email campaigns.
Liana®Cloud helped Adria Mobil move from traditional media to digital marketing. Adria used Liana's tools for a campaign called Adria Week. The campaign included a new website, email marketing, and m...arketing automation. Visitors could find retailers, book demos, and enter competitions. In 2020, Adria collected over 540 applications and saw a big increase in sales. Dealers appreciated the campaign and the results were strong.
LianaMailer helped Hertz make email marketing easy. Hertz chose LianaMailer for its simple and clear features. The tool lets Hertz send newsletters fast, which is important for their busy team. Newsl...etter templates match Hertz’s brand and are easy to change. Hertz saw very good open rates and more contact requests from customers. The software is easy to use and reliable, according to Hertz’s marketing manager.
LianaMailer helped Iltalehti, a major Finnish tabloid, improve its daily newsletter. Iltalehti switched to Liana’s newsletter tool in 2018 and added images to the layout. Newsletter subscribers nearl...y doubled in a year. The average open rate is over 25% and click-through rate is over 8%. Iltalehti gains 300-500 new subscribers weekly through organic traffic. Readers rarely cancel their subscriptions and are happy with the renewed newsletter.
Liana Technologies helped WEKA FACHMEDIEN improve digital customer communication. WEKA replaced self-programmed tools with LianaCMS, LianaMailer, and LianaAutomation. This change reduced support tick...ets from hundreds per year to almost zero. Address management became easier and GDPR-compliant. Newsletter open rates increased. Content creators liked the drag & drop editor for newsletters.
Liana eCommerce helped Royal Orchid Wine revamp their online store. The new platform improved usability, mobile friendliness, and design. Key features included social sharing, pop-up offers, discount... countdowns, and cart reminders. After launch, sales increased by 119% in 60 days and new carts rose by 37.5%. Email marketing with Liana's tool led to click-through rates 284% higher and open rates 283% higher than industry averages.
Liana's email marketing solution helped Keravan Energia start email marketing in 2016. The company wanted to improve customer communications and boost its reputation. They collected subscribers throu...gh their website, direct marketing, and print campaigns. Within two years, one third of their customers subscribed to the newsletter. Email marketing became their top lead generation channel after Google Ads. Keravan Energia values Liana's quick support and plans to keep developing their newsletter strategy.
LianaCMS helped Fingrid create an online annual report that is easy to read and visually appealing. Fingrid needed to present large amounts of financial data in a clear way. LianaCMS provided dynamic... charts and allowed direct integration of financial statement attachments. The project ran smoothly with close teamwork between Fingrid, Liana Technologies, and agency Miltton. Fingrid's 2019 annual report won an award for best annual report by an unlisted company in Finland.
Health, Wellness and Fitness Case Studies and Success Stories with Liana®Cloud Commerce
CASE STUDY Lupaus
Liana Technologies' press release distribution service helped Lupaus, a wellness studio in Helsinki, reach more people. Lupaus used Liana's service to send its first press release, focusing on expert... content about health and wellness. The press release quickly gained media and public attention, leading to more website visitors and mentions in wellness magazines and blogs. Lupaus credits the success to close cooperation with Liana's customer service and found the process easy and supportive.
Liana Technologies helped Efrei Paris improve their email marketing. Efrei Paris used Liana's tools to send newsletters to students, teachers, and stakeholders. The project took time to launch, but L...iana's support was strong and ongoing. The open rate for newsletters rose from under 40% to over 52%. The click rate increased by about 2%. The new design and clear newsletters made a big difference.
Liana Technologies' media monitoring tool helps Technopolis track their online and social media presence. Technopolis chose Liana for its flexible features and unlimited monitoring options. The tool ...lets them monitor their own reputation and industry trends. Easy report sharing and test monitoring features stand out. Technopolis values Liana's fast and professional customer support. Monthly reports help them see the impact of their communications.
Liana's marketing automation tool helped Etuovi.com, Finland's largest real estate sales service, boost customer engagement and drive additional sales. Etuovi.com started with a three-month pilot, se...nding personalized messages to buyers. The automation achieved an 84% open rate and up to 6% click-through rate. These results led to ongoing use of the tool, which contributed to clear sales growth for Etuovi.com products.
Liana's eCommerce solution helped Disturb, a Finnish online clothing store, move from an open source platform to a fully customizable online shop. Disturb needed unique features and a distinctive loo...k to match their brand. Liana provided a platform with flexible admin tools and seamless integrations for payment and logistics. The store now gets 75,000 to 90,000 monthly visitors. Disturb was named the best eCommerce in Finland in 2018.
LianaTech helped Marmiz, a luxury fashion brand in Dubai, improve its digital marketing. Marmiz wanted to grow its online presence and sales. LianaTech ran paid campaigns on Meta and Instagram, using... audience segmentation and local trends. Marmiz saw a 100% increase in profile activity, 27% more website users, 274% more new users, and a 400% boost in purchases. A special campaign for Saudi National Day led to a 26% increase in ROAS and 40% more purchases. All results were achieved with a lower budget than before.
Marketing and Advertising Case Studies and Success Stories with Liana®Cloud Commerce
CASE STUDY Ulcona
Liana®Cloud Email Marketing helped Ulcona, a Finnish outdoor advertising company, keep their brand top of mind with customers and partners. Ulcona chose Liana after strong recommendations and found t...he tool easy to use. The company achieved high newsletter open rates, reaching up to 40%. Ulcona's customers appreciated updates on new products and special discounts through engaging newsletters.
Information Technology and Services Case Studies and Success Stories with Liana®Cloud Commerce
CASE STUDY Profinder
LianaMailer helped Profinder improve their email marketing. Profinder found the tool easy to use and liked its brand customization. The implementation was smooth with strong support from Liana's team.... Profinder's newsletter process became faster and higher quality. The first newsletter sent with LianaMailer had an open rate above the industry average.
Liana®Cloud Email Marketing and Liana®Cloud Websites helped Kontram, a leading industrial technology company, improve digital marketing. Kontram found the tools easy to use and liked the strong analy...tics and GDPR compliance. The company saw smoother work with newsletters and websites. Analytics features helped measure performance better. Kontram reported improved conversion rates and positive impact on customer perception.
Liana Technologies' email marketing tool helped Specta, a leading PET and steel strap producer in Eastern Europe, grow its presence in the Middle East. Specta used the platform to create visually app...ealing email campaigns and share important news. The average open rate for Specta's newsletters reached 18.65%. Liana also provided a customizable landing page template to boost lead conversion. The tool supported Specta's direct sales and marketing, making their products well-known in the MEA region.
Liana Services helped Finnish Golf Union use marketing automation for the first time. The organization wanted to improve communication and automate marketing. Liana created digital campaigns, managed... newsletters, and handled social media ads. The 'Support your golf community' campaign had a 49.7% open rate. Another campaign to attract new golfers had a 76% open rate for the first email. Using Liana's tools made press releases and media monitoring easier. Data and analytics helped the union make better decisions.
Liana's PR & media solution helps World Vision Finland with daily communications. The organization uses media monitoring to track news about humanitarian aid and development. Teams get daily reports ...and can create custom reports. Liana's tools are easy to use and quick to introduce. Customer service responds quickly to questions.
LianaPress helped Institut du Commerce increase its visibility with targeted press releases. The organization wanted to reach more media beyond the professional press. Liana Technologies provided a d...edicated contact and integrated the tool into their monthly communications. As a result, Institut du Commerce received direct calls from new media outlets. The customer praised the support and advice from Liana's team.
Liana CMS for Websites helped the Finnish Red Cross Blood Service create a landing page for their BloodGroup donation concept. The platform made it easy to edit content and collect customer data and ...marketing consents. The site supports group blood donations and has added features like a video module, Instagram gallery, and multiple languages. The campaign page attracts about 800-900 new customers each year. Several thousand companies and communities have joined the blood donation activities through this page.
CASE STUDY The Association of Products and Services Trade ETU
Liana®Cloud helped The Association of Products and Services Trade ETU digitize its communications and advocacy work. ETU used Liana's website solution to create a standout site and transform its news...room. The press release distribution service increased ETU's media contacts and visibility. Media monitoring tools let ETU track industry debates and organize 40,000 hits a year. The tools work together, making data easy to manage and use for reports and summaries.
LianaMailer helped Vinhyllan improve their email marketing. Before using LianaMailer, many of their emails did not reach inboxes. After switching, their deliverability increased. This led to more peo...ple opening and clicking their emails. Vinhyllan saw a big improvement in their email campaign results.
Liana Technologies helped Icehearts of Finland improve communication with municipal decision-makers and stakeholders. Icehearts used LianaMailer for email marketing, LianaPress for press release dist...ribution, and LianaMonitor for media monitoring. These tools made it easy to follow municipal meetings and news, and to send clear, engaging newsletters. Icehearts grew its number of teams by 30% in the last couple of years. The organization now reaches a larger and more targeted audience.
