Real-World Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Dotdigital helped Ngahuia Group unify its martech stack across multiple retail brands. The group integrated Dotdigital with core systems to... connect in-store and online data. This enabled advanced segmentation, automated campaigns, and targeted re-engagement. Ngahuia saw a 169% increase in repeat customers and 96% growth in email-attributed revenue for The Outlet. Number One Shoes achieved a 15.3% CTR for birthday automation and strong abandoned cart results. Group-wide, revenue grew 59.59% year-on-year.
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Dotdigital helped Plugin Boutique achieve a 248% increase in email content revenue year over year. The team used Dotdigital's personalization... features to send daily campaigns to their full database. Personalized email blocks generated over 250,000 clicks and delivered a 7x ROI on monthly investment. The solution allowed a small team to automate and personalize at scale without adding headcount. Plugin Boutique now plans to expand automation and segmentation for even more targeted marketing.
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Dotdigital helped Dreams, the UK's leading bed retailer, achieve a 20x ROI in one year. Dreams unified their email and... website personalization using Dotdigital's AI-powered recommendations. This doubled revenue from product recommendations and boosted engagement in abandoned cart and browse campaigns. Offline and online data integration enabled smarter customer journeys and targeted marketing. The marketing team now collaborates closely with e-commerce to drive more personalization features.
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Dotdigital helped Plugin Boutique achieve a 248% increase in email content revenue year over year. The small marketing team used... Dotdigital's personalization features to send daily campaigns to their full database. Personalized email blocks generated over 250,000 clicks and delivered a 7x return on monthly platform investment. The solution allowed Plugin Boutique to automate relevant recommendations without increasing team size. Dotdigital powered both email and homepage personalization, making every customer journey more relevant.
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Dotdigital Personalization helped Firestar Toys achieve a 16x ROI. The platform drove 10.6% of total site revenue through triggered campaigns... like cart and browse abandonment. After switching to Dotdigital for email, Firestar Toys saw a 9.3% increase in average order value. The team cleaned up their database and improved deliverability with automated sunset campaigns. Now, all marketing data is visible in one place, making it easier for the small team to manage campaigns and target customers.
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Dotdigital helped Dreams, the UK's top bed retailer, achieve a 20x ROI with AI-powered marketing automation. Dreams unified their email... and website personalization, doubling revenue from product recommendations. They used triggered programs like abandoned cart emails to boost engagement. Offline and online data integration enabled smarter customer journeys. The marketing team now collaborates closely with e-commerce, driving more personalized features.
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Dotdigital helped Harlow Timber re-engage 600 inactive customers, achieving a 7. 5% reactivation rate. The campaign used segmentation, automation, and...direct mail integration with ZAP~POST. Average order value from re-engaged e-commerce contacts exceeded £500, up from the usual £200–£300. A Black Friday email saw an 88% open rate among 12,000 contacts. Print campaigns delivered a 3:1 ROI, proving the value of data-driven, cross-channel marketing.
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Dotdigital and Fresh Relevance helped Harvey & Thompson boost sales by £151,843 in just 10 weeks. The company used personalized... cart abandonment emails to target customers who left items in their baskets. Each email matched the customer's interests and controlled timing and frequency. Harvey & Thompson saw conversion rates nearly double the UK retail average. The team plans to expand the program to reach more online shoppers.
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Dotdigital helped Snuggle Hunny boost click engagement by 1100% in 2024. The team used Dotdigital's email and SMS marketing automation... to personalize communications and increase customer loyalty. Integration with Shopify Plus enabled better data sync and reporting. Snuggle Rewards reminder emails achieved a 50% open rate and drove over 80% additional revenue. Back in stock emails led to high conversions and engagement.
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Dotdigital helped Wittner boost lifetime customer value by 86%. Wittner used Dotdigital to integrate online and offline data, creating a... tiered loyalty program and automated campaigns. The marketing team sent personalized emails for loyalty status and cart abandonment. Open rates exceeded 50%, and click-through rates reached 18%. Wittner improved customer engagement and loyalty with marketing automation.
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Dotdigital and Fresh Relevance helped Lockhart Catering Equipment boost sales by £50k in 90 days with automated bundle recommendations. The company used... dynamic content blocks to show personalized product bundles and pricing on its ecommerce site and in email marketing. This solved complex price list challenges and improved customer experience. Lockhart Catering saw a 10x annual ROI and a 1200% increase in last click attribution. AI-powered product recommendations made testing and optimization easier.
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Dotdigital SMS helped Daily&Co boost store visits in Singapore. The company used targeted SMS for in-store events, product launches, and... loyalty updates. Dotdigital delivered a 99%+ delivery rate and a 78% click through rate. Daily&Co reached $7.23 million in sales in its first year. Customers liked the timely SMS updates and spent more on average.
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Dotdigital helped Thomas, part of the Los Robles group, boost revenue with personalized email marketing. By integrating Dotdigital with their... Magento ecommerce system, Thomas used real-time data to send timely, relevant emails at every stage of the customer journey. Automated campaigns included welcome emails, purchase confirmations, birthday offers, and cart abandonment reminders. These efforts increased customer retention, loyalty, and drove a significant rise in revenue through targeted reactivation campaigns.
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Dotdigital helped Marshalls Garden boost email marketing revenue by 61% to £1. 7 million. The company used segmentation, personalization, and...automation to target customers better. Integration with Shopify improved buying behavior insights. A new Customer Preference Centre increased engagement and data quality. Marshalls Garden grew its email list by over 44,000 contacts in 12 months.
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Dotdigital's WinstonAI helped Mountain Warehouse boost email open rates from 35% to over 50%. The team used generative AI to... create better subject lines and save time. WinstonAI improved creativity and reduced repetitive language in campaigns. A/B testing with the tool also optimized email imagery and content order. The result was more engaging emails and higher customer engagement.
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Dotdigital's email automation helped Nutri Advanced boost revenue by 470%. The company used a four-stage, hyper-personalized email program to support... supplement customers. 95% of recipients found the emails useful, and 99% would recommend the brand. 98% said they would repurchase magnesium glycinate. Average order values doubled after the campaign.
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Dotdigital helped 4Cabling boost revenue by 20% using AI-powered product recommendations in email newsletters. The company also saw a 53.6%... increase in newsletter conversion rate. Abandoned cart automations now drive 54% of email revenue, with a 5% clickthrough rate and 2.43% conversion rate. Personalization and dynamic content improved customer engagement and sales. 4Cabling plans to expand AI features for even better results.
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Dotdigital helped Protech, a Florida-based building materials supplier, boost email marketing results. Protech used Dotdigital's automation to recover abandoned carts,... nurture leads, and grow customer loyalty. The company saw a 23% increase in contact list size, a 156% rise in open rates, and a 138% jump in unique click rates. Triggered campaigns now drive 30% of Protech's total online revenue. Protech migrated from Mailchimp and integrated Magento data for better targeting.
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Dotdigital helped ergoPouch double its customer database using marketing automation. The brand launched two automated campaigns: a lapsed customer program... and a new subscriber welcome campaign. The lapsed customer campaign achieved a 44% open rate and generated $1.44K in revenue in six months. Reducing the lapsed threshold from 180 to 90 days boosted ROI. Personalized, immediate offers increased engagement and revenue.
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Dotdigital helped Youngevity boost its conversion rate by 7. 7% using personalized email automation. The company switched from Bronto to...Dotdigital to improve ROI and support global growth. Youngevity used abandoned browse and cart strategies, integrating with Adobe Commerce for AI-powered recommendations. The brand saw a 39% year-over-year increase in open rates. Dotdigital's platform enabled better customer data analysis and more effective marketing.
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Dotdigital MMS messaging helped TRACT Optics achieve a 17x ROI. The brand sent targeted MMS campaigns during Black Friday, Cyber... Monday, and Christmas. They generated over $15,000 in sales from under $1,000 spent. Email campaigns sent on the same day saw three times more sales. TRACT Optics plans to expand MMS use for abandoned carts and new subscribers.
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Dotdigital helped Rodalink Bike Store boost conversion rates by 252% using AI-driven email marketing. WinstonAI improved subject lines and content,... raising open rates by 54%. The team saw a 10% increase in web sessions from email. Click-through rates hit 60% with optimized CTAs. Rodalink used Dotdigital's dashboards for easy tracking and reporting.
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Dotdigital helped Feel Good Contacts boost app downloads by 20% in one day with personalized SMS campaigns. The company sent... over 45,000 targeted messages using Dotdigital’s communication API. Customers received tailored offers and a 5% app purchase discount. This led to 120 extra app downloads in 24 hours and 100 additional sales in three days. App installs rose 15% over the next month, showing strong ROI from SMS marketing.
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Dotdigital helped Schots boost revenue by 65% with automated cart recovery. Schots used abandoned cart programs and eRFM segmentation to... target inactive and VIP customers. The abandoned cart program generated $60,000 in six months and achieved a 6.36% click-through rate, 35% above industry standard. Schots improved customer engagement and conversion with personalized email automation. The company plans to integrate Adobe Commerce and Netsuite for a seamless online and in-store experience.
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Dotdigital helped Lee & Wrangler boost ROI by 6x year-on-year with advanced personalization and automation. The brand used segmented email... campaigns and an abandoned cart workflow to recover 1.78 million INR in revenue. Their 'Pay Day Sale' campaign saw a 52% unique open rate. Geographical segmentation enabled targeted offers, driving a 12.28% click-to-open rate. Personalization and automation transformed their ecommerce performance.
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Fresh Relevance helped Look Fabulous Forever boost conversion rates and recover lost cart abandonment revenue. The team used dynamic product... recommendations and behavioral targeting to personalize the website and email experience. Cart and browse abandonment features made updating offers easy and automatic. The company saw more than 10x ROI in the first few months. Customer loyalty also increased with these ecommerce personalization tools.
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Fresh Relevance helped Cooksongold boost sales by 13% year on year with cart and browse abandonment emails. The team used... product recommendations to achieve a 112% increase in sales. Voucher redemption rates rose from 35% to 50% after adding a countdown timer. The Site Editor let marketing control website content quickly, saving IT time. Experience Management enabled location-based offers and reduced manual work.
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Fresh Relevance helped Animed Direct boost cart abandonment revenue by 1010%. The company saw a 423% increase in cart abandon... send volume and a 41% rise in revenue per email. Browse abandonment emails drove automated email revenue up by 32%. Dynamic content like personalized banners and product recommendations increased engagement and repeat purchases. Animed Direct also improved newsletter sign-ups and plans to use more segmentation and dynamic content.
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Dotdigital helped Shorty's Liquor achieve a 99% gift redemption rate with targeted reminder campaigns. The retailer used Dotdigital's segmentation tools... to send follow-up emails and reminders, reducing manual work and improving customer experience. The campaign saw a 59% open rate and eliminated the previous 27% non-confirmation rate. Shorty's streamlined its gifting process and boosted conversion rates using Dotdigital's marketing automation platform.
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Dotdigital helped Sportif USA boost ROI by over 35% and increase revenue by 38% in 2018. The company saw a... 24% rise in abandoned cart conversion. In 2020, revenue grew by 100%. Dotdigital's marketing automation, segmentation, and integration with Magento enabled personalized campaigns and efficient workflows. Sportif USA used landing pages, forms, and product recommendations to drive engagement and sales.
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Dotdigital helped Zonnebrillen. com automate email marketing and grow their database. The team used Dotdigital's Magento integration and WisePops to...collect customer data and personalize campaigns. They saw a 71% increase in email open rates and an 81% rise in click-through rates. Automation tools like abandoned cart and browse re-engaged visitors. The platform's ease of use boosted productivity and campaign results.
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Dotdigital helped CostumeBox boost customer engagement by 28% using marketing automation. CostumeBox used Dotdigital's segmentation and automation tools for targeted... campaigns, including a Halloween re-engagement program. Reminder campaigns increased engagement by 38%. 11% of customers who opened the Halloween re-engagement emails made a purchase. Automation drove 28% of overall campaign revenue. CostumeBox also improved loyalty and abandoned cart programs with Dotdigital.
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Dotdigital helped Mamas & Papas launch a new pushchair with a cross-channel marketing campaign. The brand used Dotdigital’s social connector... to target customers who engaged with launch emails or viewed the product online. Personalized marketing ran across email, social media, and paid search. In four weeks, 66% of Strada product page views and 170,000 visits came from this campaign. Sales of other pushchairs were not affected by the launch.
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Dotdigital helped Costumes. com.au boost email revenue by 30% year-over-year. The retailer used Dotdigital's marketing automation for segmentation, customer insights,...and personalized campaigns. Automated programs like welcome series and abandoned cart emails improved engagement. Open rates reached 39% for Christmas campaigns and 34% for abandoned cart emails. The loyal customer segment grew by 11.35% after using Dotdigital.
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Dotdigital helped SkateHut boost email open rates from 13% to 22%. The team used segmentation and marketing automation to target... customers with personalized messages. SkateHut saw a 35% increase in revenue from March 2020 to March 2021. Email-attributed website traffic doubled. The solution made campaign management easier and saved time for the marketing team.
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Dotdigital helped Atomic Group boost revenue by 326% for Homyped in one quarter. Sportsco saw a 30% year-over-year database growth.... Homyped achieved a 50% purchase rate from a survey campaign and 39% database growth. Dotdigital's marketing automation enabled personalized email campaigns, improved customer engagement, and increased repeat purchases. The platform also enhanced revenue tracking and content relevance across email, Facebook, and Instagram.
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Dotdigital helped REEDS Jewelers boost revenue by 52% with advanced personalization. The team used Dotdigital's integration with Adobe Commerce to... send targeted, automated email campaigns. This led to an 18% increase in average order value. REEDS gained a single customer view and improved triggered messaging. The solution made it easy to personalize the online shopping experience for every customer.
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Dotdigital helped Converse Mexico grow its marketing list by 29% using live chat. Over 25% of these contacts became paying... customers, making up 31% of total orders. Repeat purchase rates tripled after onboarding Dotdigital. Live chat and personalized marketing boosted customer engagement and sales. Spanish-language support and cross-channel tools helped Converse expand in Latin America.
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Dotdigital helped Le Col boost email revenue by 398% year-on-year during Black Friday. The campaign used personalized email marketing and... dynamic content, targeting loyalty members and re-engaging dormant customers. Le Col saw a 30%+ average open rate and an 8% increase in loyalty base. Repeat customer purchases rose by 20%. One loyalty email achieved a 64% open rate and 67% click-to-open rate.
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Dotdigital helped winedirect. com.au boost online sales by 8% using AI-powered product recommendations. The retailer used bestsellers, most viewed, and...also bought features to personalize wine offers. Dotdigital's single customer view enabled better data tracking and customer segmentation. Product recommendations contributed 7% to total revenue, with 6% from AI-driven suggestions. The team overcame challenges in matching complex wine packages to customers.
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Dotdigital helped Lawrence & Hanson boost new customer revenues during the COVID-19 pandemic. The team used marketing automation to launch... loyalty programs like 'Bucket List' and 'Sparky Plus.' These programs increased online sales and attracted new business customers. The company used personalized trigger campaigns, SMS, and surveys to engage customers. The result was strong ecommerce growth and higher sales from new customers.
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Dotdigital helped Low Cost Glasses boost monthly email revenue by 275%. The team used automated marketing programs like welcome, birthday,... and abandoned cart campaigns. Their database doubled in four weeks. Email open rates rose by 10%, reaching up to 27% for standard sends and 55% for automated emails. Dotdigital's user-friendly platform and strong support enabled fast growth and high engagement.
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Dotdigital helped HobbyKing automate and personalize email marketing. HobbyKing faced slow, manual campaign processes and lost revenue. Dotdigital's platform enabled... eight automated programs, including welcome and win-back campaigns. Email now drives almost 13% of HobbyKing's total revenue. Personalization and dynamic content made campaign creation faster and easier. HobbyKing plans to expand with cross-channel marketing and VIP targeting.
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Dotdigital helped Goggles4u boost email-driven revenue to 40% of total sales, up from 33%. Goggles4u used Dotdigital's automation tools for... welcome, abandoned browse, and win-back campaigns. The brand grew its contact list from 300,000 to over 700,000. SMS campaigns added a multi-channel approach. Goggles4u saw higher engagement and seamless campaign management with Dotdigital.
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Dotdigital Personalization helped Firestar Toys achieve a 16x ROI. Triggered campaigns now drive over 10% of total site revenue. The... company saw a 9% increase in average order value after switching to Dotdigital. Database cleanup improved deliverability and targeting. Firestar Toys uses product recommendations, cart abandonment, and SMS alerts to engage loyal customers. The team values Dotdigital’s support and unified data view.
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Dotdigital helped Kele boost its Chinese New Year 2025 email campaign. Kele used Dotdigital's email marketing automation to send targeted... offers and reminders. The campaign led to a 66% increase in click-to-open rate and a 26% higher conversion rate. Kele saw a return on investment more than 37 times its spend. The new strategy gave Kele a formula for future promotions.
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Fresh Relevance helped MyOptique Group boost online revenue with real-time personalization. Glasses Direct saw 1.2% of online revenue from web... recommendations and recovered 4.2% of total sales through cart and browse abandonment campaigns. EyewearBrands recovered 4.3% of sales, and Sunglasses Shop recovered 2%. Social proof features generated over 5.7 million impressions. The platform's integration with Adestra enabled fast results and easy setup for ratings and reviews.
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Fresh Relevance helped Getting Personal boost sales by 37% with dynamic name personalization in marketing emails. Click-through rates rose by... 15% and conversion rates by 7%. Their multi-stage browse abandonment program drove a 54% sales uplift over single-stage emails. The team used product recommendations and easy campaign changes for events like Black Friday. Fresh Relevance made targeting and campaign management simpler for Getting Personal.
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Dotdigital helped Euroffice boost revenue by 51% in 30 days with replenishment reminder automation. The team used Dotdigital and Fresh... Relevance to automate cart and browse abandonment, sending over 60,000 messages and recovering 2,000+ sales. Personalized email and web content increased engagement and retention. The integration saved time and improved customer journeys. Euroffice saw a 5.7% conversion rate from the new automation.
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Fresh Relevance helped Dormeo boost upsells and recover more abandoned cart revenue. Product recommendations led to a 10% year-over-year increase... in average order value. Product bundle sales tripled overnight after implementing upsell recommendations. Targeted popovers drove 79% more signups. A 4-stage cart abandonment email flow and triggered browse abandonment emails brought more shoppers back to the site.
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Fresh Relevance helped Buyagift boost sales by 512% with targeted browse abandonment emails. The ID rate for abandonment emails rose... by 229%. Sales per unique website visitor increased by 913%. Product recommendations in newsletters drove a 24% sales uplift. Social proof features led to a 13% sales increase. Buyagift saved time and improved email marketing efficiency with automation.
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Dotdigital's RFM tool helped Mr. Beer boost customer orders by 800%. The home brewing kit brand used segmentation and automation... to target and re-engage inactive customers. Mr. Beer saw 75-100% growth in customer lifetime value since last year. The company also increased engagement and sales with tailored workflows and rewards programs. Dotdigital made it easy for Mr. Beer to manage data and send personalized emails.
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Dotdigital helped Arena Racing Company grow CRM revenue by 79% in the first year after switching from Salesforce. A team of... two managed CRM for 21 venues, using Dotdigital to automate campaigns and centralize data. Abandoned cart click rates rose from 6.4% to 10.9%. Data capture pop-ups brought in 22,000 new contacts in six months. The platform made reporting more reliable and improved audience targeting for paid media.
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Fresh Relevance helped Cardiff City Football Club achieve a 12. 5x ROI with a cart abandonment email program. The club...faced lost sales from abandoned carts in both ticketing and retail. They set up a two-phase trigger: a 30-minute reminder and a 24-hour final call. This solution doubled ticket recovery compared to manual follow-ups. Fan satisfaction with the ticket buying process improved, with consistent 4/5 ratings or higher.
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Dotdigital's WinstonAI helped Goodwood double ticket sales for its August Bank Holiday race weekend. Goodwood used AI-generated SMS campaigns to... target different customer segments with tailored messages. The campaign sent four SMS messages to 8,618 people, resulting in twice as many tickets sold compared to the previous week. Survey response rates also jumped to nearly 25%, up from 10% in 2023. Goodwood improved customer engagement and feedback collection using SMS marketing automation.
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Fresh Relevance helps Wolves recover lost revenue with cart abandonment emails. Wolves achieves a 60.9% cart abandonment ID rate. Their... average recovered cart value is 27.9% higher than the average order value. Wolves uses personalized product recommendations and data capture popovers to boost eCommerce. The club plans to expand personalization to their new app.
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Dotdigital powered Southampton Football Club's creative email campaign for their 2020/21 kit launch. The club faced the challenge of engaging... fans and driving sales during the pandemic, with stadiums closed. They used a six-stage email campaign, including a retro arcade game and targeted reminders. The campaign generated nearly £16,000 in kit sales, a significant increase over the previous year. The reminder email achieved a 67% open rate, and the campaign saw 106,000 unique opens from 728,000 sends.
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Dotdigital helped Tottenham Hotspur boost fan engagement with hyper-personalized email automation. The club faced challenges with low welcome email open... rates and losing 20% of new subscribers. By launching a new welcome program with dynamic personalization, Tottenham Hotspur achieved a 36% open rate. The club retained 20% more fans and saw a 233% increase in retail revenue from email marketing.
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Dotdigital helped Team GB boost fan engagement during the Winter Games. Two digital marketing specialists joined Team GB to run... immersive email campaigns. They built and sent over 5.9 million emails and created a new email template. The campaigns drove 45,000 clicks during game time. Team GB improved fan loyalty and real-time engagement with Dotdigital's support.
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Dotdigital helped Macmillan Cancer Support boost supporter engagement by switching from low-performing emails to SMS. SMS achieved a 45% click-through... rate, compared to 7% for email. The team saved 22% on SMS costs after consolidating with Dotdigital. SMS reminders for events like Mighty Hikes reached a 53% click-to-deliver rate. Teams now use templated SMS to improve event attendance and supporter experience.
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Dotdigital helped Visit KC automate their welcome email series and boost engagement. The team saw a 15% increase in open... rates and a 25% rise in click-through rates. Opt-in rates for secondary newsletters also improved after using Dotdigital’s preference center. Visit KC now segments audiences for more personalized content. The marketing automation platform made email setup easier and improved subscriber experience.
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Dotdigital helped Action for Children run a virtual fundraising event during the Covid-19 pandemic. The charity used Dotdigital’s marketing automation,... landing pages, and SMS tools to engage supporters. They exceeded their fundraising target, raising £325,000 with 4,550 participants. Email open rates hit 40%, click-to-open rates reached 30%, and SMS drove extra donations. Most participants found the communications relevant and easy to use.
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Dotdigital's welcome email strategy helped Royal Botanic Gardens, Kew boost ROAS by 2,034%. The new email campaign achieved a 62%... open rate and a 20% click-to-open rate, doubling previous averages. Subscribers who received the welcome email were 48% more likely to open future marketing emails. The campaign used personalized content and engaging visuals to connect with new subscribers. Ticket sales from the welcome email surged, showing strong marketing automation results.
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Dotdigital for Microsoft Dynamics 365 helped the Royal Aeronautical Society boost member engagement. The society automated member data sync and... targeted communications, saving time. New campaign templates tripled click-through rates and raised event landing page visits by 7%. Open rates jumped to 35%, beating the non-profit average of 22%. The society now delivers more relevant content and has a single view of its members.
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Glasscare Ltd used Dotdigital’s SMS API to speed up windscreen claims in over 10 countries. Customers upload damage photos via... SMS, which Glasscare’s AI analyzes instantly. This automation cut assessment delays and reduced claim costs. Engineers arrive informed, failed visits dropped, and repair rates improved. Over 2 million claims processed, with faster customer resolution and higher satisfaction.
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Dotdigital’s SMS API helped Glasscare Ltd cut claims time across 10 countries. Glasscare used AI to assess windscreen damage and... Dotdigital to collect customer photos fast. The solution was used over 2 million times and rolled out in more than 10 countries. Repair percentages increased and failed visits dropped. Customers got faster service and insurers saved money. Glasscare praised Dotdigital’s support and easy integration.
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Dotdigital helped Pedders Suspension & Brakes boost conversions by 18. 2% using marketing automation and Meta retargeting. The Target Vehicle...Campaign used real-time vehicle data to personalize emails and segment audiences. Email open rates rose by 54% and click-to-open rates jumped 373%. Website traffic from email increased 25%. Meta ad conversion rates improved 32.5% and cost-per-click dropped over 30%.
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Dotdigital and Fresh Relevance helped Würth UK boost sales by £800k with advanced personalization. The company used product recommendations, dynamic... banners, and data capture popovers to improve customer experience. Würth UK saw a 72.4% increase in revenue and a 12.8% rise in average order value. Abandoned cart emails generated almost £800k in extra income. The integrated marketing automation platform enabled more targeted, automated campaigns.
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Dotdigital helped TRAPO, a top automotive accessories brand, triple its revenue. TRAPO used Dotdigital for marketing automation, personalization, and retargeting.... The company saw a 6.5% year-on-year increase in average order value. Automated campaigns like welcome, thank you, and abandoned cart improved customer engagement. TRAPO expanded retargeting from email to social and Google channels.
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Dotdigital helped Parcelhero grow email-driven revenue by 4x. The marketing team switched from Mailchimp to Dotdigital to speed up campaign... creation and boost email volume. They launched automated campaigns for events, cart abandonment, and customer engagement. Email sends jumped from 33,000 to 1.3 million in 11 months. Parcelhero saw a sharp rise in sales and won Marketing Team of the Year at Dotdigital’s 2024 Dotties.
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Dotdigital helped Bristol Airport boost email-driven revenue to 22% of all sales. The airport used automated email marketing and Microsoft... Dynamics 365 integration to cross-sell parking and services. A 15% discount popup and personalized reminders increased bookings. 48% of future transactions used the discount code. 71% of surveyed customers rated the campaign's information quality as excellent, very good, or good.
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Dotdigital helped Copa Airlines boost revenue by 14% with marketing automation. The airline used dynamic content and advanced personalization to... cut campaign build and send time by 50%. A clean-up program improved KPIs by targeting only active users. Open rates rose from 15% to 17%, conversion rates increased from 8% to 10%, and unsubscribes dropped by 11%. Copa Airlines saw a 100% increase in ROI and a 10% decrease in sends.
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British Airways uses Comapi's two-way SMS to collect post-flight feedback from travelers in over 40 countries. The SMS survey is... triggered automatically after arrival, allowing customers to easily rate their experience and provide comments. The solution integrates with BA's flight control system and survey engine, ensuring real-time delivery and response processing. The platform offers global network coverage, secure APIs, and a messaging archive for 13 months. SMS messages reach customers within five seconds of the API call.
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Dotdigital helped Parkdean Resorts grow revenue by 20% with a 20% smaller marketing team. The team built a modular email... system using Dotdigital’s content blocks, saving time and improving consistency. Personalization features layered booking and browsing data for targeted messages. Conversion rates among non-booker audiences rose by 90%. A single personalization banner increased click-to-conversion by 15%.
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Dotdigital helped Great Rail Journeys boost bookings with personalized, automated emails. They used customer behavior data and Trustpilot reviews to... build trust during a long, 6-month booking journey. Adding real-time social proof led to an 8% increase in conversion rates on tour pages. Abandoned basket emails achieved a 43% unique open rate. Automation now contributes 7% of revenue. Email, web, and paid social channels work together to nurture leads and win back customers.
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Dotdigital helped RealNZ boost email marketing results. RealNZ used Dotdigital to connect booking data and automate personalized welcome emails. This... led to a 13x ROI and a 614% increase in purchases from email. Their post-purchase campaigns saw a 53% open rate and an 88% year-over-year improvement in click-through rate. RealNZ improved customer engagement and upsell opportunities with data-driven segmentation.
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Dotdigital helped Millie's Cookies move from an in-store impulse brand to an online business. The team launched a free birthday... cookie offer to drive sign-ups and online engagement. This campaign led to a 10x return on CRM investment. Three-quarters of the online database remains actively engaged. Email, SMS, and WhatsApp are now managed in one place, making customer journeys easier to build.
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Dotdigital helped Beer Cartel grow total revenue by 36% and orders by 40%. The company used marketing automation, segmentation, and... personalized email campaigns. Beer Cartel saw a 31% increase in its database and a 10% rise in repeat customers. Email marketing revenue went up by 27%. Dotdigital's tools improved customer engagement and sales.
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Dotdigital helped Remedy Drinks boost customer engagement and brand recognition. Remedy used Dotdigital's email marketing automation with Magento integration. They... ran automated welcome series, abandoned cart, and review campaigns. Remedy saw 15% of its revenue come from emails in the past year. The platform made it easy to segment data and personalize campaigns for better customer retention.
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Dotdigital helped The Royal Ballet School boost online class conversions. The school used Dotdigital's email marketing automation and WooCommerce integration... to target customers with personalized offers. An initial email with a 15% discount achieved a 77% open rate and 6.2% conversion rate. The reminder email saw a 72% open rate and 3.8% conversion rate. These results marked a 40% increase in open rates and a 3000% rise in conversion rate over previous campaigns.
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Dotdigital helped City Lit re-engage over 1,500 dormant contacts using automation and segmentation. City Lit used Dotdigital's program builder, surveys,... and preference center to target unengaged subscribers. The 'we miss you' campaign achieved a 30% open rate. Segmented contacts could update preferences or take a break from emails. Non-responders were removed, improving list quality and engagement.
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Dotdigital helped City & Guilds automate marketing and customer feedback. They integrated Dotdigital with their CRM and web app for... a 360-degree customer view. Triggered messaging led to a 51% open rate and a 32% increase in opportunities. The campaign achieved a 15:1 return on investment. City & Guilds now delivers personalized content at scale in the education sector.
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