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Retail Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Shorty's Liquor - Retail - Small

Sydney, Australia
Gift redemption reminder automation Customer engagement segmentation Customer engagement Retail marketing

Dotdigital helped Shorty's Liquor boost its gift redemption rate to 99%. The retailer faced a 27% non-confirmation rate due to... limited email engagement tracking. Using Dotdigital, Shorty's sent targeted reminder emails and segmented customers by engagement. The new system automated follow-ups and reduced manual work. Open rates reached 59%, and almost all recipients redeemed their gifts.

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Sportif USA - Retail - Small

USA
Cross-channel marketing automation Customer segmentation and personalization Customer engagement Content marketing

Dotdigital helped Sportif USA boost ROI by over 35% and increase revenue by 38% in 2018. The company used Dotdigital’s... marketing automation, segmentation, and personalization tools to target customers more effectively. Abandoned cart conversion rates rose by 24%. In 2020, revenue doubled as online shopping surged. Automated campaigns saved time and improved efficiency for the marketing team.

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Converse - Retail - Large

Boston, USA
Live chat for customer acquisition Personalized marketing automation Customer engagement Retail marketing

Dotdigital helped Converse Mexico grow its marketing list by 29% using live chat. Over a quarter of these new contacts... became paying customers, making up 31% of total orders. Customers who used live chat bought again in just 13 days, faster than the 19-day average. Repeat purchase rates tripled after onboarding Dotdigital. Converse used Dotdigital’s landing page and form builder to boost engagement, especially for limited-edition launches.

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Wittner - Retail - Medium

Melbourne, Australia
Automated customer engagement campaigns Loyalty program management Customer engagement Loyalty management

Dotdigital helped Wittner boost lifetime customer value by 86%. Wittner used Dotdigital to automate customer engagement and loyalty programs. They... integrated online and offline data for better customer insights. Automated emails targeted cart abandonment and loyalty tier changes. Open rates topped 50% and click-through rates reached 18%. Wittner saw stronger loyalty and more sales from these marketing automations.

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Daily&Co - Retail - Medium

Seoul, South Korea
SMS marketing for in-store events Loyalty program engagement via SMS Customer engagement Retail marketing

Dotdigital helped Daily&Co boost foot traffic to its new Singapore store using targeted SMS campaigns. The company achieved a 78%... click-through rate and a consistent 99% delivery rate for messages. SMS updates included event invites, loyalty points, and back-in-stock alerts. Customers responded well to timely promotions and personalized product recommendations. Daily&Co saw $7.23 million in sales in its first year in Singapore.

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Rodalink Bike Store - Retail - Large

Indonesia
Email campaign optimization Creative content generation for marketing Customer engagement Content marketing

Dotdigital helped Rodalink Bike Store boost conversions by 252% using AI-powered email tools. The team used WinstonAI to improve subject... lines and campaign content, leading to a 54% increase in open rates. Click-through rates reached 60% after testing new call-to-action phrases. Rodalink also saw a 10% rise in web sessions from email campaigns. The platform's dashboards made tracking and reporting results easy for the team.

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Atomic Group - Retail - Medium

Melbourne, Australia
Personalized email marketing automation Customer lifecycle and loyalty management Customer engagement Retail marketing

Dotdigital helped Atomic Group boost customer engagement and satisfaction. The company used data-driven automation and personalized email campaigns. Homyped saw... a 326% revenue increase in one quarter. Sportsco achieved 30% year-over-year database growth. Homyped's database grew 39%, with 12% from email campaigns. A survey campaign led to a 50% purchase rate. Dotdigital enabled better tracking, segmentation, and targeted communication across channels.

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TRACT Optics - Retail - Small

USA
Cross-channel marketing for retail sales Customer re-engagement via MMS Customer engagement Retail marketing

Dotdigital helped TRACT Optics achieve a 17x ROI using targeted MMS messaging. The brand sent MMS campaigns with product images... to re-engage prospects, especially during Black Friday, Cyber Monday, and Christmas. TRACT Optics generated over $15,000 in sales from less than $1,000 spent. On one day, marketing activity drove $40,000 in revenue. Email campaigns sent alongside MMS saw three times more sales than usual.

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Mountain Warehouse - Retail - Large

London, UK
Email subject line optimization Email campaign content testing Customer engagement Content marketing

Dotdigital's WinstonAI helped Mountain Warehouse boost email open rates from 35% to over 50%. The team struggled with repetitive subject... lines and limited creativity. WinstonAI generated fresh, engaging headlines and reduced time spent on campaign creation. The tool also improved content variety and eliminated grammar errors. A/B testing with WinstonAI further optimized email imagery and content order for better engagement.

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Snuggle Hunny - Retail - Small

Sydney, Australia
Personalized email and SMS marketing Loyalty program engagement automation Customer engagement Loyalty program management

Dotdigital helped Snuggle Hunny boost click engagement by 1100% with 'Back in stock' emails. The company used Dotdigital's email and... SMS marketing automation to personalize communications and increase customer loyalty. Snuggle Hunny integrated Dotdigital with Shopify Plus, enabling dynamic content and personalized product recommendations. Their Snuggle Rewards reminder campaign achieved a 50% open rate and drove over 80% additional revenue. The team now runs multi-channel campaigns that nurture long-term customer value.

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Schots - Retail - Small

Melbourne, Australia
Abandoned cart recovery automation Inactive customer re-engagement Customer engagement Email automation

Dotdigital helped Schots boost revenue by 65% using automated cart recovery programs. Schots faced low conversion rates due to long... sales cycles in furniture retail and high cart abandonment during holidays. They launched targeted abandoned cart campaigns with urgency messaging and reminders, generating $60,000 in six months and a 6.36% click-through rate. Dotdigital’s eRFM segmentation reactivated lapsed VIP customers with exclusive offers. Schots also improved engagement with spaced-out communications for colder leads, driving more conversions and personalizing customer experiences.

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Thomas (Los Robles group) - Retail - Medium

Chile
Personalized email marketing automation Cart abandonment remarketing Customer engagement Email marketing

Thomas used Dotdigital to connect its Magento ecommerce site with email marketing. Real-time data lets Thomas send timely, relevant emails... at every stage of the customer journey. Automated messages include welcome emails, purchase confirmations, and personalized offers. Cart abandonment emails use behavioral data to boost conversions. Thomas saw higher customer retention, stronger loyalty, and a big increase in revenue from reactivation campaigns.

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Harlow Timber - Retail - Medium

Dotdigital helped Harlow Timber re-engage 600 inactive customers, achieving a 7. 5% reactivation rate. The campaign used segmentation, automation, and...direct mail integration with ZAP~POST. Average order value from re-engaged e-commerce contacts exceeded £500, up from the usual £200–£300. A Black Friday email saw an 88% open rate among 12,000 contacts. Print campaigns delivered a 3:1 ROI, proving the value of data-driven, cross-channel marketing.

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SkateHut - Retail - Small

Birmingham, UK
Audience segmentation for email marketing Personalized triggered email campaigns Customer engagement Email marketing

Dotdigital helped SkateHut segment its audience for targeted email campaigns. The marketing team used segmentation and automation tools to send... personalized messages. Open rates increased from 13% to 22%. Revenue grew by 35% from March 2020 to March 2021. Email-driven website traffic doubled. SkateHut now delivers more relevant content to its customers.

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Harvey & Thompson - Retail - Large

Dotdigital and Fresh Relevance helped Harvey & Thompson boost sales by £151,843 in just 10 weeks. The company used personalized... cart abandonment emails to target customers who left items in their baskets. Each email matched the customer's interests and controlled timing and frequency. Harvey & Thompson saw conversion rates nearly double the UK retail average. The team plans to expand the program to reach more online shoppers.

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Snuggle Hunny - Retail - Medium

Dotdigital helped Snuggle Hunny boost click engagement by 1100% in 2024. The team used Dotdigital's email and SMS marketing automation... to personalize communications and increase customer loyalty. Integration with Shopify Plus enabled better data sync and reporting. Snuggle Rewards reminder emails achieved a 50% open rate and drove over 80% additional revenue. Back in stock emails led to high conversions and engagement.

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Wittner - Retail - Medium

Dotdigital helped Wittner boost lifetime customer value by 86%. Wittner used Dotdigital to integrate online and offline data, creating a... tiered loyalty program and automated campaigns. The marketing team sent personalized emails for loyalty status and cart abandonment. Open rates exceeded 50%, and click-through rates reached 18%. Wittner improved customer engagement and loyalty with marketing automation.

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winedirect.com.au - Retail - Small

Adelaide, Australia
AI-driven product recommendations Customer data-driven retargeting Customer engagement Retail personalization

Dotdigital helped winedirect. com.au use AI-powered product recommendations. The retailer wanted to market better to a growing customer base and...personalize offers. Dotdigital’s solution included bestsellers, most viewed, and also bought recommendations. This made it easier to match wine packages to customers. The company saw 8% revenue growth in online sales and a 72% ROI increase from email. Product recommendations now drive 7% of total revenue.

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4Cabling - Retail - Medium

Sydney, Australia
Personalized product recommendations in email Abandoned cart email automation Customer engagement Email marketing

Dotdigital helped 4Cabling boost revenue by 20% using AI-powered product recommendations in their newsletter campaigns. The company also saw a... 53.6% increase in newsletter conversion rates. Abandoned cart automations now drive 54% of email revenue for 4Cabling. Personalized incentives and dynamic content improved customer engagement. 4Cabling plans to expand AI features for even better results.

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Thomas (Los Robles group) - Retail

Dotdigital helped Thomas, part of the Los Robles group, boost revenue with personalized email marketing. By integrating Dotdigital with their... Magento ecommerce system, Thomas used real-time data to send timely, relevant emails at every stage of the customer journey. Automated campaigns included welcome emails, purchase confirmations, birthday offers, and cart abandonment reminders. These efforts increased customer retention, loyalty, and drove a significant rise in revenue through targeted reactivation campaigns.

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Marshalls Garden - Retail - Medium

Dotdigital helped Marshalls Garden boost email marketing revenue by 61% to £1. 7 million. The company used segmentation, personalization, and...automation to target customers better. Integration with Shopify improved buying behavior insights. A new Customer Preference Centre increased engagement and data quality. Marshalls Garden grew its email list by over 44,000 contacts in 12 months.

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Mountain Warehouse - Retail - Large

Dotdigital's WinstonAI helped Mountain Warehouse boost email open rates from 35% to over 50%. The team used generative AI to... create better subject lines and save time. WinstonAI improved creativity and reduced repetitive language in campaigns. A/B testing with the tool also optimized email imagery and content order. The result was more engaging emails and higher customer engagement.

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Euroffice - Retail - Medium

London, UK
Cart and browse abandonment automation Replenishment reminder campaigns Customer engagement Email marketing

Euroffice used Dotdigital to automate cart and browse abandonment emails. They launched replenishment reminders for consumable products. This led to... a 51% revenue increase in 30 days and a 5.7% conversion rate. Over 60,000 automated messages were sent, recovering more than 2,000 sales and £365,000 in revenue. Personalized content and seamless integration with Fresh Relevance improved customer retention and engagement.

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4Cabling - Retail - Medium

Dotdigital helped 4Cabling boost revenue by 20% using AI-powered product recommendations in email newsletters. The company also saw a 53.6%... increase in newsletter conversion rate. Abandoned cart automations now drive 54% of email revenue, with a 5% clickthrough rate and 2.43% conversion rate. Personalization and dynamic content improved customer engagement and sales. 4Cabling plans to expand AI features for even better results.

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Protech - Retail - Small

Dotdigital helped Protech, a Florida-based building materials supplier, boost email marketing results. Protech used Dotdigital's automation to recover abandoned carts,... nurture leads, and grow customer loyalty. The company saw a 23% increase in contact list size, a 156% rise in open rates, and a 138% jump in unique click rates. Triggered campaigns now drive 30% of Protech's total online revenue. Protech migrated from Mailchimp and integrated Magento data for better targeting.

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ergoPouch - Retail - Medium

Dotdigital helped ergoPouch double its customer database using marketing automation. The brand launched two automated campaigns: a lapsed customer program... and a new subscriber welcome campaign. The lapsed customer campaign achieved a 44% open rate and generated $1.44K in revenue in six months. Reducing the lapsed threshold from 180 to 90 days boosted ROI. Personalized, immediate offers increased engagement and revenue.

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Goggles4u - Retail - Medium

Dotdigital helped Goggles4u boost email-driven revenue to 40% of total sales, up from 33%. Goggles4u used Dotdigital's automation tools for... welcome, abandoned browse, and win-back campaigns. The brand grew its contact list from 300,000 to over 700,000. SMS campaigns added a multi-channel approach. Goggles4u saw higher engagement and seamless campaign management with Dotdigital.

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Feel Good Contacts - Retail - Medium

Dotdigital helped Feel Good Contacts boost app downloads by 20% in one day with personalized SMS campaigns. The company sent... over 45,000 targeted messages using Dotdigital’s communication API. Customers received tailored offers and a 5% app purchase discount. This led to 120 extra app downloads in 24 hours and 100 additional sales in three days. App installs rose 15% over the next month, showing strong ROI from SMS marketing.

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Schots - Retail - Medium

Dotdigital helped Schots boost revenue by 65% with automated cart recovery. Schots used abandoned cart programs and eRFM segmentation to... target inactive and VIP customers. The abandoned cart program generated $60,000 in six months and achieved a 6.36% click-through rate, 35% above industry standard. Schots improved customer engagement and conversion with personalized email automation. The company plans to integrate Adobe Commerce and Netsuite for a seamless online and in-store experience.

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Lee & Wrangler (managed by Ace Turtle) - Retail - Large

Dotdigital helped Lee & Wrangler boost ROI by 6x year-on-year with advanced personalization and automation. The brand used segmented email... campaigns and an abandoned cart workflow to recover 1.78 million INR in revenue. Their 'Pay Day Sale' campaign saw a 52% unique open rate. Geographical segmentation enabled targeted offers, driving a 12.28% click-to-open rate. Personalization and automation transformed their ecommerce performance.

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CostumeBox - Retail - Small

Sydney, Australia
Customer re-engagement automation Loyalty program campaign management Customer engagement Email marketing

Dotdigital helped CostumeBox boost customer engagement by 28%. CostumeBox used Dotdigital’s marketing automation and segmentation to target unengaged contacts and... drive sales. A Halloween re-engagement campaign led to a 38% increase in engagement from reminder emails. 11% of customers who opened the re-engagement program made a purchase. Automation revenue across campaigns reached 28%.

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Cooksongold - Retail - Large

Fresh Relevance helped Cooksongold boost sales by 13% year on year with cart and browse abandonment emails. The team used... product recommendations to achieve a 112% increase in sales. Voucher redemption rates rose from 35% to 50% after adding a countdown timer. The Site Editor let marketing control website content quickly, saving IT time. Experience Management enabled location-based offers and reduced manual work.

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Zonnebrillen.com - Retail - Small

Netherlands
Email marketing automation for ecommerce Personalized lead generation campaigns Customer engagement Email marketing

Dotdigital helped Zonnebrillen. com automate email marketing and grow their database. The team switched from manual campaigns to using Dotdigital’s...Magento integration and automation tools. They used personalized campaigns and lead generation pop-ups to collect customer data. Zonnebrillen.com saw a 71% increase in email open rates and an 81% rise in click-through rates. The platform’s ease of use and built-in segments boosted productivity for their small marketing team.

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Getting Personal - Retail - Medium

Manchester, UK
Email personalization for eCommerce Cart and browse abandonment recovery Customer engagement Email marketing

Fresh Relevance helped Getting Personal boost sales with dynamic name personalization in emails. A/B tests showed a 15% increase in... click-through rates and a 7% rise in conversion rates. The company saw a 37% sales uplift from personalized emails. Adding a multi-stage browse abandonment program led to a 54% sales uplift. Product recommendations in cart abandonment emails targeted customers more effectively.

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HobbyKing - Retail - Medium

Dotdigital helped HobbyKing automate and personalize email marketing. HobbyKing faced slow, manual campaign processes and lost revenue. Dotdigital's platform enabled... eight automated programs, including welcome and win-back campaigns. Email now drives almost 13% of HobbyKing's total revenue. Personalization and dynamic content made campaign creation faster and easier. HobbyKing plans to expand with cross-channel marketing and VIP targeting.

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Mamas & Papas - Retail - Large

Dotdigital helped Mamas & Papas launch a new pushchair with a cross-channel marketing campaign. The brand used Dotdigital’s social connector... to target customers who engaged with launch emails or viewed the product online. Personalized marketing ran across email, social media, and paid search. In four weeks, 66% of Strada product page views and 170,000 visits came from this campaign. Sales of other pushchairs were not affected by the launch.

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Costumes.com.au - Retail - Medium

Dotdigital helped Costumes. com.au boost email revenue by 30% year-over-year. The retailer used Dotdigital's marketing automation for segmentation, customer insights,...and personalized campaigns. Automated programs like welcome series and abandoned cart emails improved engagement. Open rates reached 39% for Christmas campaigns and 34% for abandoned cart emails. The loyal customer segment grew by 11.35% after using Dotdigital.

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Goggles4u - Retail - Medium

California, USA
Email campaign automation for customer lifecycle Multi-channel marketing with SMS Customer engagement Marketing automation

Dotdigital helped Goggles4u grow its email contact list from 300,000 to over 700,000. The team automated welcome, abandoned browse, and... win-back campaigns. Email marketing now drives 40% of Goggles4u’s total revenue, up from 33%. Dotdigital’s support enabled a multi-channel approach, adding SMS to their strategy. Goggles4u saw higher engagement and more conversions from email and SMS campaigns.

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Costumes.com.au - Retail - Small

Melbourne, Australia
Customer segmentation and engagement Automated email campaign management Customer engagement Email marketing

Dotdigital helped Costumes. com.au boost email-driven revenue by 30% year-over-year. The retailer used Dotdigital for segmentation, customer insights, and automated...campaigns like welcome series and abandoned cart emails. Open rates reached 39% for Christmas campaigns and 34% for abandoned cart emails. The loyal customer segment grew by 11.35%. Costumes.com.au engaged customers with creative digital marketing, even during the pandemic.

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Lee & Wrangler (India, managed by Ace Turtle) - Retail - Large

Greensboro, USA
Abandoned cart recovery automation Persona-driven email segmentation Customer engagement Email marketing

Lee & Wrangler used Dotdigital to boost ecommerce sales during the pandemic. They replaced Mailchimp with Dotdigital to gain better... analytics and customer journey insights. By launching automated abandoned cart emails, they recovered 1.78 million INR and achieved a 12% cart recovery rate. Persona-driven and geographic segmentation led to a 52% open rate and 6x ROI year-on-year. Their simple automation programs drove strong revenue growth without discounts.

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Atomic Group - Retail - Medium

Dotdigital helped Atomic Group boost revenue by 326% for Homyped in one quarter. Sportsco saw a 30% year-over-year database growth.... Homyped achieved a 50% purchase rate from a survey campaign and 39% database growth. Dotdigital's marketing automation enabled personalized email campaigns, improved customer engagement, and increased repeat purchases. The platform also enhanced revenue tracking and content relevance across email, Facebook, and Instagram.

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REEDS Jewelers - Retail - Large

Dotdigital helped REEDS Jewelers boost revenue by 52% with advanced personalization. The team used Dotdigital's integration with Adobe Commerce to... send targeted, automated email campaigns. This led to an 18% increase in average order value. REEDS gained a single customer view and improved triggered messaging. The solution made it easy to personalize the online shopping experience for every customer.

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Converse - Retail - Large

Dotdigital helped Converse Mexico grow its marketing list by 29% using live chat. Over 25% of these contacts became paying... customers, making up 31% of total orders. Repeat purchase rates tripled after onboarding Dotdigital. Live chat and personalized marketing boosted customer engagement and sales. Spanish-language support and cross-channel tools helped Converse expand in Latin America.

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Cornishware - Retail - Small

UK
Automated email marketing for eCommerce Personalized abandoned cart recovery Customer engagement Email marketing

Dotdigital helped Cornishware boost email engagement by 145% in six months. Unique clicks increased by 30% after switching to automated,... personalized email campaigns. The team sent 1.3 million emails, a 48% rise from the previous period. Dotdigital's integration with Magento enabled targeted campaigns and deeper audience insights. Cornishware saw a surge in sales and had to reduce campaign frequency to keep up with demand.

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Low Cost Glasses - Retail - Small

UK
Automated email campaign management Customer segmentation for targeted offers Customer engagement Email marketing

Dotdigital helped Low Cost Glasses boost monthly email revenue by 275%. The brand doubled its database in four weeks using... automated campaigns. Open rates for standard emails reached 25–27%, while automated campaigns saw 45–55%. The team used Dotdigital to segment audiences and send targeted offers. Automation and data-driven marketing drove strong customer engagement and loyalty.

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winedirect.com.au - Retail - Small

Dotdigital helped winedirect. com.au boost online sales by 8% using AI-powered product recommendations. The retailer used bestsellers, most viewed, and...also bought features to personalize wine offers. Dotdigital's single customer view enabled better data tracking and customer segmentation. Product recommendations contributed 7% to total revenue, with 6% from AI-driven suggestions. The team overcame challenges in matching complex wine packages to customers.

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Lawrence & Hanson - Retail - Large

Dotdigital helped Lawrence & Hanson boost new customer revenues during the COVID-19 pandemic. The team used marketing automation to launch... loyalty programs like 'Bucket List' and 'Sparky Plus.' These programs increased online sales and attracted new business customers. The company used personalized trigger campaigns, SMS, and surveys to engage customers. The result was strong ecommerce growth and higher sales from new customers.

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Consumer Goods Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Tupperware Australia - Consumer Goods

Overdose Digital helped Tupperware Australia grow online sales using a new ecommerce website. They used paid ads to drive results.... In less than 6 months, online sales increased by nearly 100% from Q1 to Q2. Overdose Digital focused on ecommerce growth and digital marketing. Their work made a big impact on Tupperware Australia's business.

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Dormeo - Consumer Goods - Medium

London, UK
Product recommendation for upselling Cart and browse abandonment email automation Customer engagement eCommerce optimization

Dormeo used Fresh Relevance to boost eCommerce sales. They added product recommendation popovers, which tripled product bundle sales overnight. Average... order value increased by 10% year over year. Dormeo set up a 4-stage cart abandonment email flow with countdown timers. They also used targeted popovers on product pages, leading to 79% more signups. These changes helped Dormeo recover more abandoned revenue and increase upsells.

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Mr. Beer - Consumer Goods - Small

Dotdigital's RFM tool helped Mr. Beer boost customer orders by 800%. The home brewing kit brand used segmentation and automation... to target and re-engage inactive customers. Mr. Beer saw 75-100% growth in customer lifetime value since last year. The company also increased engagement and sales with tailored workflows and rewards programs. Dotdigital made it easy for Mr. Beer to manage data and send personalized emails.

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Euroffice - Consumer Goods - Large

Dotdigital helped Euroffice boost revenue by 51% in 30 days with replenishment reminder automation. The team used Dotdigital and Fresh... Relevance to automate cart and browse abandonment, sending over 60,000 messages and recovering 2,000+ sales. Personalized email and web content increased engagement and retention. The integration saved time and improved customer journeys. Euroffice saw a 5.7% conversion rate from the new automation.

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Dormeo - Consumer Goods - Large

Fresh Relevance helped Dormeo boost upsells and recover more abandoned cart revenue. Product recommendations led to a 10% year-over-year increase... in average order value. Product bundle sales tripled overnight after implementing upsell recommendations. Targeted popovers drove 79% more signups. A 4-stage cart abandonment email flow and triggered browse abandonment emails brought more shoppers back to the site.

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Vision Direct - Consumer Goods - Medium

London, UK
Email acquisition for ecommerce Personalized product recommendations in email Customer engagement Email marketing

Vision Direct used Fresh Relevance and Dotdigital to boost email engagement. They set up GDPR-compliant pop-up forms to capture new... customer emails. SmartBlocks in marketing emails showed personalized product recommendations and social proof. This led to a 557% increase in email click-through rates. Vision Direct improved customer retention and made it easier for shoppers to reorder contact lenses online.

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Mr. Beer - Consumer Goods - Small

Tucson, USA
Customer segmentation for targeted marketing Automated email engagement workflows Customer engagement Marketing automation

Dotdigital helped Mr. Beer boost customer orders by 800% using RFM segmentation. The company replaced manual workflows with automated, targeted... messaging. This led to 75-100% growth in customer lifetime value since last year. Mr. Beer reactivated 150 inactive customers, seeing repeat purchases in just two months. The platform made it easy to build lists, send emails, and track data for better engagement.

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Buyagift - Consumer Goods - Medium

London, UK
Automated product recommendations in email Browse abandonment email automation Email marketing Personalization

Fresh Relevance helped Buyagift automate product recommendations and browse abandonment emails. The CRM team saved time and increased efficiency. Buyagift... saw a 512% increase in sales and a 913% rise in sales per unique website visitor. Email open rates grew by 53% and click-through rates by 154%. Social proof features led to a 13% sales boost in email marketing.

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Sports Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Cardiff City Football Club - Sports - Medium

Cardiff, UK
Cart abandonment recovery for ticketing Cart abandonment recovery for retail Customer engagement eCommerce optimization

Cardiff City Football Club used Fresh Relevance to recover lost sales from abandoned carts. The club set up a two-phase... email trigger: a 30-minute reminder and a 24-hour final call. This helped fans complete ticket and merchandise purchases before deadlines. The program delivered a 12.5x ROI, doubling ticket recovery compared to manual follow-ups. Fan satisfaction with the buying process also improved, with consistent 4/5 ratings or higher.

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Southampton Football Club - Sports - Medium

Southampton, UK
Triggered reminder email campaigns Email marketing

Dotdigital helped Southampton Football Club send a triggered reminder email. The campaign achieved a 67% open rate. This led to... £16,000 in sales. The club used Dotdigital for email marketing. The results show strong engagement and revenue impact.

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Cardiff City Football Club - Sports - Medium

Fresh Relevance helped Cardiff City Football Club achieve a 12. 5x ROI with a cart abandonment email program. The club...faced lost sales from abandoned carts in both ticketing and retail. They set up a two-phase trigger: a 30-minute reminder and a 24-hour final call. This solution doubled ticket recovery compared to manual follow-ups. Fan satisfaction with the ticket buying process improved, with consistent 4/5 ratings or higher.

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Goodwood - Sports - Large

Dotdigital's WinstonAI helped Goodwood double ticket sales for its August Bank Holiday race weekend. Goodwood used AI-generated SMS campaigns to... target different customer segments with tailored messages. The campaign sent four SMS messages to 8,618 people, resulting in twice as many tickets sold compared to the previous week. Survey response rates also jumped to nearly 25%, up from 10% in 2023. Goodwood improved customer engagement and feedback collection using SMS marketing automation.

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Wolverhampton Wanderers Football Club (Wolves) - Sports - Medium

Wolverhampton, UK
Cart abandonment email automation Personalized product recommendations Customer engagement eCommerce optimization

Wolverhampton Wanderers Football Club used Fresh Relevance to recover lost revenue from cart abandonment. The club achieved a 60.9% cart... abandonment ID rate, allowing more emails to be sent. Their average recovered cart value is 27.9% higher than the average order value. Wolves also personalized product recommendations on their website and in emails. They used data capture popovers to boost signups before major product launches.

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Wolverhampton Wanderers Football Club (Wolves) - Sports - Large

Fresh Relevance helps Wolves recover lost revenue with cart abandonment emails. Wolves achieves a 60.9% cart abandonment ID rate. Their... average recovered cart value is 27.9% higher than the average order value. Wolves uses personalized product recommendations and data capture popovers to boost eCommerce. The club plans to expand personalization to their new app.

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Tottenham Hotspur - Sports - Large

London, UK
Fan engagement email automation Retail revenue growth via email marketing Customer engagement Email marketing

Dotdigital helped Tottenham Hotspur improve fan engagement with hyper-personalized email automation. The club launched a new welcome program using dynamic... personalization and targeted subject lines. Open rates rose to 36%, up from 5–20% before. Tottenham Hotspur retained 20% more fans who were previously lost. Retail revenue from email marketing grew by 233%.

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Tottenham Hotspur - Sports - Large

Dotdigital helped Tottenham Hotspur boost fan engagement with hyper-personalized email automation. The club faced challenges with low welcome email open... rates and losing 20% of new subscribers. By launching a new welcome program with dynamic personalization, Tottenham Hotspur achieved a 36% open rate. The club retained 20% more fans and saw a 233% increase in retail revenue from email marketing.

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Non-Profit Organization Management Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Royal Aeronautical Society - Non Profit Organization Management - Large

Dotdigital for Microsoft Dynamics 365 helped the Royal Aeronautical Society boost member engagement. The society automated member data sync and... targeted communications, saving time. New campaign templates tripled click-through rates and raised event landing page visits by 7%. Open rates jumped to 35%, beating the non-profit average of 22%. The society now delivers more relevant content and has a single view of its members.

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Action for Children - Non Profit Organization Management - Large

London, UK
Virtual fundraising event engagement Cross-channel donor communications Event marketing Donor engagement

Dotdigital helped Action for Children run its first virtual fundraising event after the pandemic forced in-person events to stop. The charity used... Dotdigital’s automation, landing pages, and SMS tools to engage 4,550 participants. They exceeded their fundraising target, raising £325,000 instead of £50,000. Email open rates hit 40%, with a 30% click-to-open rate and 14% click-through rate. 95% of participants found the emails relevant and helpful. The campaign set new standards for engagement and virtual event success in the charity sector.

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Visit KC - Non Profit Organization Management - Medium

Dotdigital helped Visit KC automate their welcome email series and boost engagement. The team saw a 15% increase in open... rates and a 25% rise in click-through rates. Opt-in rates for secondary newsletters also improved after using Dotdigital’s preference center. Visit KC now segments audiences for more personalized content. The marketing automation platform made email setup easier and improved subscriber experience.

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Royal Botanic Gardens, Kew - Non Profit Organization Management - Large

Dotdigital's welcome email strategy helped Royal Botanic Gardens, Kew boost ROAS by 2,034%. The new email campaign achieved a 62%... open rate and a 20% click-to-open rate, doubling previous averages. Subscribers who received the welcome email were 48% more likely to open future marketing emails. The campaign used personalized content and engaging visuals to connect with new subscribers. Ticket sales from the welcome email surged, showing strong marketing automation results.

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Wholesale Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Würth UK - Wholesale - Large

Leeds, UK
Personalized product recommendations for ecommerce Automated email marketing for abandoned carts Personalization Ecommerce marketing

Würth UK used Dotdigital and Fresh Relevance to boost online sales. They saw a 72.4% increase in revenue and a... 12.8% rise in average order value. Abandoned cart emails brought in nearly £800k in extra income. The team used product recommendations, dynamic banners, and data capture popovers. Marketing automation and personalization helped them create a seamless multi-channel experience.

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Lawrence & Hanson - Wholesale - Large

Sydney, Australia
Loyalty program management for wholesale Personalized email marketing for ecommerce Customer loyalty programs Ecommerce marketing

Dotdigital helped Lawrence & Hanson boost new customer revenues by millions. The team used Dotdigital to build loyalty programs and... trigger campaigns during the COVID-19 pandemic. They launched the 'Bucket List' and 'Sparky Plus' programs, driving more online sales and rewarding loyal customers. The marketing team used customer data and personalized emails to increase engagement. These efforts led to strong ecommerce growth and long-term sales benefits.

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ScentAir - Wholesale & Manufacturing - Large

Dotdigital helped ScentAir boost ecommerce results with Adobe Commerce and Salesforce integrations. ScentAir saw an 18% abandoned cart recovery rate... in six months. Repeat purchasers increased by over 300%. Sales grew by 200%. Dotdigital enabled global data privacy compliance and cross-channel marketing automation. ScentAir now uses advanced personalization and is expanding into SMS and loyalty programs.

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Tile Giant - Wholesale - Large

Dotdigital and Magento integration helped Tile Giant boost email open rates to 40-50%. Kanuka Digital set up three automated workflows... for abandoned carts, sample follow-ups, and welcome emails. In 12 months, these campaigns drove £240,000 in tracked revenue. During COVID-19's peak, revenue hit £126,000 in four months. Email click rates reached 15-25%, and conversion rates rose by 8%.

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Transportation/Trucking/Railroad Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Copa Airlines - Transportation/Trucking/Railroad - Large

Panama City, Panama
Email marketing automation for airlines Personalized fare communication Customer engagement Email marketing

Dotdigital helped Copa Airlines boost revenue by 14% with marketing automation. The airline used dynamic content and advanced personalization to... cut campaign build and send time by 50%. A clean-up program improved KPIs by focusing on active users. Open rates rose from 15% to 17%, and conversion rates increased from 8% to 10%. Copa Airlines also saw an 11% drop in unsubscribes and doubled its ROI.

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Bristol Airport - Transportation/Trucking/Railroad - Large

Bristol, UK
Automated cross-selling via email marketing Personalized customer journey for ancillary services Customer engagement Revenue optimization

Dotdigital helped Bristol Airport boost email-driven revenue to £16M annually. The airport used automated email marketing and personalized reminders to... cross-sell parking and services. A 15% welcome discount popup grew their email list. Automated campaigns triggered by user behavior increased parking bookings. Emails drove 22% of all sales, with 48% of future transactions using the discount code. 71% of surveyed customers rated the campaign's information quality as good or better.

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Bristol Airport - Transportation/Trucking/Railroad - Large

Dotdigital helped Bristol Airport boost email-driven revenue to 22% of all sales. The airport used automated email marketing and Microsoft... Dynamics 365 integration to cross-sell parking and services. A 15% discount popup and personalized reminders increased bookings. 48% of future transactions used the discount code. 71% of surveyed customers rated the campaign's information quality as excellent, very good, or good.

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Education Case Studies and Customer Success Stories with dotDigital Engagement Cloud

The Royal Ballet School - Education - Medium

London, UK
Email marketing automation for online courses Personalized product recommendations for class sales Customer engagement Content marketing

Dotdigital helped The Royal Ballet School boost online class sales. The school used Dotdigital’s integration with WooCommerce to automate email... marketing. They offered a 15% discount and personalized product recommendations. The first email had a 77% open rate and 6.2% conversion rate. The reminder email saw a 72% open rate and 3.8% conversion rate. These results were much higher than previous one-off campaigns, with a 40% increase in open rates and a 3000% jump in conversion rate.

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City & Guilds - Education - Large

Dotdigital helped City & Guilds automate marketing and customer feedback. They integrated Dotdigital with their CRM and web app for... a 360-degree customer view. Triggered messaging led to a 51% open rate and a 32% increase in opportunities. The campaign achieved a 15:1 return on investment. City & Guilds now delivers personalized content at scale in the education sector.

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City & Guilds - Education - Large

London, UK
Automated marketing communications Customer feedback management Customer engagement Marketing automation

Dotdigital helped City & Guilds automate marketing and customer feedback. They integrated Dotdigital with their CRM and web app to... track behavior and send targeted messages. Triggered messaging led to a 51% open rate and 32% more opportunities. The campaign achieved a 15:1 return on investment. City & Guilds improved customer communications and stayed competitive in the education sector.

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Financial Services Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Scrutton Bland - Financial Services - Medium

UK
Audience segmentation and profiling Automated email campaign management Customer engagement Audience segmentation

Dotdigital helped Scrutton Bland boost email open rates by 24% and unique clicks by 36. 5%. The team used automation,...segmentation, and analytics to build 7,000 customer profiles in six months. Scrutton Bland launched welcome and re-engagement campaigns, added a preference center, and used web behavior tracking. Personalized communications led to a 62% increase in click-to-open rates. Dotdigital’s support and training empowered the marketing team to save time and focus on strategy.

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Scrutton Bland - Financial Services - Medium

Dotdigital helped Scrutton Bland boost open rates by 24% and click-to-open rates by 62%. The financial services firm used automation,... segmentation, and analytics to build 7,000 client profiles in six months. They launched welcome and re-engagement campaigns, added a preference center, and used web behavior tracking. Dotdigital’s integration hub and live chat support enabled more personalized marketing and saved the team time. Scrutton Bland now plans to integrate CRM data and use Eventbrite for event automation.

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Food & Beverages Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Remedy Drinks - Food & Beverages - Medium

Melbourne, Australia
Cross-channel customer engagement Customer retention improvement Customer engagement Brand marketing

Remedy Drinks used Dotdigital to improve customer experience. The company focused on boosting brand recognition and customer retention. Dotdigital helped... them engage customers across channels. As a result, Remedy Drinks saw better customer retention and increased revenue. The solution supported their brand storytelling and marketing strategy.

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Beer Cartel - Food & Beverages - Medium

Dotdigital helped Beer Cartel grow total revenue by 36% and orders by 40%. The company used marketing automation, segmentation, and... personalized email campaigns. Beer Cartel saw a 31% increase in its database and a 10% rise in repeat customers. Email marketing revenue went up by 27%. Dotdigital's tools improved customer engagement and sales.

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Research Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Ipsos - Research - Very Large

Paris, France
Survey distribution via SMS Audience segmentation for surveys Survey distribution Audience segmentation

Dotdigital helped Ipsos run a large SMS survey campaign. Ipsos sent over 500,000 SMS messages with a 91% delivery rate.... The campaign achieved a 69% conversion rate, with 325,000 people completing the survey. Ipsos used Dotdigital’s personalization and segmentation features to send messages in English and Welsh. Fast reporting let Ipsos track delivery and engagement in real time.

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Ipsos - Research - Very Large

Dotdigital SMS helped Ipsos reach over 500,000 survey respondents. The campaign achieved a 91% delivery rate and a 69% conversion... rate. Ipsos used SMS personalization and segmentation to send messages in English and Welsh. The platform's reporting tools let Ipsos track delivery and engagement. Ipsos praised Dotdigital for simplifying SMS campaigns and supporting data security.

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Automotive Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Pedders Suspension & Brakes - Automotive - Large

Dotdigital helped Pedders Suspension & Brakes boost conversions by 18. 2% using marketing automation and Meta retargeting. The Target Vehicle...Campaign used real-time vehicle data to personalize emails and segment audiences. Email open rates rose by 54% and click-to-open rates jumped 373%. Website traffic from email increased 25%. Meta ad conversion rates improved 32.5% and cost-per-click dropped over 30%.

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TRAPO - Automotive - Medium

Kuala Lumpur, Malaysia
Personalized marketing automation Retargeting lapsed customers Customer engagement Marketing automation

Dotdigital helped TRAPO triple its revenue in 12 months. TRAPO used Dotdigital for marketing automation and personalized campaigns. The platform... enabled welcome, thank you, and abandoned cart programs. TRAPO increased average order value by 6.5% year on year. Automated retargeting reached lapsed customers across email, social, and Google. TRAPO improved customer engagement and streamlined its marketing process.

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Consumer Electronics Case Studies and Customer Success Stories with dotDigital Engagement Cloud

T3 Micro - Consumer Electronics - Small

Los Angeles, USA
Email marketing automation for retail Customer segmentation and personalization Customer engagement Email marketing

T3 Micro used Dotdigital to automate and personalize their marketing. They switched from Bronto to Dotdigital for better segmentation and... data-driven campaigns. With Dotdigital, T3 Micro launched six automated workflows, including welcome, re-engagement, and post-purchase series. Their welcome email open rate reached 54%, and cart abandonment emails saw a 35% open rate. The first two post-purchase emails achieved about 26% open rates. Dotdigital helped T3 Micro build stronger customer relationships and boost engagement.

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T3 Micro - Consumer Electronics - Medium

Dotdigital helped T3 Micro double their automated email open rates. The welcome series now has a 54% open rate. Cart... abandonment emails reach a 35% open rate. T3 Micro uses segmentation, automation, and personalized content to boost engagement. Dotdigital's tools make it easy to target customers and drive repeat purchases. T3 Micro plans to expand automation and use data-driven marketing.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with dotDigital Engagement Cloud

MyLustre - Health, Wellness And Fitness

Dotdigital helped MyLustre achieve 13x ROI on email campaigns and over 5x ROI across all campaigns in one year. MyLustre used Dotdigital's... cross-channel marketing automation with email and SMS to engage customers and drive direct orders. The wellness brand built welcome flows, abandoned cart reminders, and post-purchase follow-ups. Personalization and SMS marketing increased customer engagement and revenue. MyLustre now focuses on integrated marketing using both email and SMS.

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Kissed Earth - Health, Wellness And Fitness - Small

Dotdigital helped Kissed Earth grow its customer database by 30% year-on-year. The brand used Dotdigital for automated email marketing, segmentation,... and cross-channel campaigns. Customer retention reached 61% for FY22. The Cleanse SKU saw a 22% re-purchase rate and a 29% open rate. Kissed Earth improved engagement and database management with Dotdigital's platform.

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Hospitality Case Studies and Customer Success Stories with dotDigital Engagement Cloud

RealNZ - Hospitality - Medium

Dotdigital helped RealNZ boost email marketing results. RealNZ used Dotdigital to connect booking data and automate personalized welcome emails. This... led to a 13x ROI and a 614% increase in purchases from email. Their post-purchase campaigns saw a 53% open rate and an 88% year-over-year improvement in click-through rate. RealNZ improved customer engagement and upsell opportunities with data-driven segmentation.

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Construction Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Protech - Construction - Small

Florida, USA
Personalized email marketing automation Abandoned cart recovery campaigns Customer engagement Email marketing

Dotdigital helped Protech, a Florida-based supplier of building and construction materials, boost revenue with automated email marketing. Protech used Dotdigital... to create personalized email journeys, including abandoned cart recovery and post-purchase campaigns. The abandoned cart program alone drove 23% of total online revenue. Triggered campaigns now account for 30% of online sales. Protech also saw a 23% increase in contact list size and a 156% rise in open rates.

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Consumer Services Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Direct365 - Consumer Services - Medium

Fresh Relevance helped Direct365 boost cart recovery rates by 18. 6% using automatic optimization. The company set up a 3-stage...cart abandonment email program with targeted discounts and product recommendations. Direct365 achieved a 21X return on investment with Fresh Relevance. Data capture popovers and upsell recommendations also increased sign-ups and revenue. The sales team saved time as customers saw relevant products online.

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Hospital & Health Care Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Direct Supply - Hospital & Health Care - Large

Dotdigital helped Direct Supply launch a foodservice robot to senior care providers. The team used Dotdigital's email automation to segment... customers and nurture leads. Integration with CRM platforms like Microsoft Dynamics streamlined the sales process. The campaign achieved a 47% open rate and kept the sales funnel full. Direct Supply saw better customer engagement and more productive sales conversations.

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Publishing Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Anthem Publishing - Publishing - Small

Dotdigital and Fresh Relevance helped Anthem Publishing boost web and email personalization. The team saw a 14% increase in pages... per visit and a 30% rise in newsletter clicks. SmartBlocks automated content recommendations, saving time and driving engagement. Automated emails and targeted banners improved conversions. Anthem Publishing achieved a 5.7x ROI in one year.

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Apparel & Fashion Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Champion Europe - Apparel & Fashion - Large

Modena, Italy
Cart abandonment recovery automation Loyalty program communications Customer engagement Retail marketing

Dotdigital helped Champion Europe boost cart revenue by 37% in Italy. The team used automated cart abandonment emails and Meta... retargeting to reach customers on Facebook and Instagram. Open rates for emails rose above 60%. Generative AI improved email subject lines and content. Champion Europe also automated post-purchase surveys and loyalty updates. The solution helped a small team compete with global brands in the sportswear market.

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Marketing and Advertising Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Paragon DCX - Marketing And Advertising - Medium

London, UK
SMS campaign management for banking Regulatory customer communications Customer engagement Compliance management

Dotdigital’s SMS API helped Paragon DCX deliver a seamless SMS solution for The Co-operative Bank. The platform enabled a 151%... increase in SMS volume and a 91.69% delivery rate. DCX ensured no break in service and improved cost efficiency by moving key activities in-house. The self-service features gave the bank more control and flexibility in customer communications. Automated reporting provided real-time visibility and confidence in campaign success.

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Manufacturing Case Studies and Customer Success Stories with dotDigital Engagement Cloud

Essentra Components - Manufacturing - Large

Dotdigital helped Essentra Components boost email click-throughs by 52%. The team now runs over 1,900 automated campaigns, reaching 1.25 million... contacts in 17 languages. Integration with Microsoft Dynamics 365 CRM enabled smarter segmentation and targeting. Child accounts made scaling across regions easy. Consistent support from Dotdigital built trust and improved marketing results.

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Other Industry Case Studies and Success Stories with dotDigital Engagement Cloud

icelolly.com - Travel - Medium

Leeds, UK
Cross-channel marketing automation Retargeting for travel offers Customer engagement Content marketing

Dotdigital helped icelolly. com boost conversions using Facebook Audiences. The team used Dotdigital to retarget engaged email subscribers with relevant...Facebook ads. This cross-channel approach led to a 17% conversion rate from Facebook. Retargeting ads achieved a 3% higher conversion rate than general social ads. Email open rates rose by 35%, click-through rates by 201%, and conversions by 45%. Customer satisfaction also improved, with Trustpilot reviews at an all-time high.

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Expert Witness Institute

Silverbear 365 helped Expert Witness Institute improve member engagement and streamline core financial processes. The team had a poor experience... with their previous CRM. Silverbear delivered a new system that excited the team and met their needs. The new platform saved time for the organization. The team looks forward to investing more in their members with the time saved.

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British Airways - Airlines - Very Large

London, UK
Post-flight customer feedback collection Customer engagement

British Airways uses Dotdigital's SMS marketing to collect feedback from passengers after flights. The airline sends two-way SMS messages to... monitor customer satisfaction. This approach helps British Airways quickly understand passenger experiences. The feedback supports improvements in service quality. Dotdigital's marketing automation features make the process efficient and scalable.

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