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Financial Services Case Studies and Customer Success Stories with CleverTap

 

Avenue - Financial Services - Medium

Miami, USA

CleverTap helped Avenue, a US-based brokerage, boost user engagement and sales in just six months. Avenue used CleverTap to segment... users and launch targeted campaigns for events like Black Friday and Carnival. The platform made it faster to create banners and push notifications, improving marketing agility. Avenue increased international transactions and promoted its card for use in over 180 countries. The team now plans to expand campaigns and channels using CleverTap's tools.

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Avenue - Financial Services - Medium

Miami, USA

Avenue used CleverTap to boost user engagement and product sales in its app. Before CleverTap, campaign creation was slow and... required many teams. After integrating CleverTap, Avenue could segment users by tags, time, and location. This made campaigns more effective and faster to launch. Avenue increased communication channels, using in-app messages, banners, and pop-ups. During Black Friday 2023 and Carnival 2024, targeted campaigns drove high user engagement and promoted global card usage.

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Movii - Financial Services - Medium

Bogotá, Colombia

Movii used CleverTap to boost user activation by 50%. The fintech faced high registration drop-off and low transaction rates. CleverTap's... push notifications, SMS, and email automation helped Movii reduce churn by over 30%. Personalized, real-time campaigns increased app engagement and improved app store ratings. Movii now reaches 4 million users and continues to expand its digital payment services.

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Paysend - Financial Services - Medium

London, UK

CleverTap helped Paysend boost repeat transactions by 23% quarter-over-quarter. Paysend used CleverTap’s automated campaigns and real-time analytics to target user... segments and improve retention. The platform enabled Paysend to track campaign effectiveness and test messaging in multiple languages. Push notification click-through rates reached 17%, ten times the industry average. Weekly app registrations increased by 22%, and conversions rose by 5.4% quarter-over-quarter.

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PayMaya - Financial Services - Large

Manila, Philippines

CleverTap helped PayMaya boost app engagement and user retention. PayMaya used automated campaigns and tailored segmentation to target users at... every stage. They saw a 10x increase in monthly app launches compared to the industry average. CleverTap’s platform enabled a 5-10% lift in average transaction value. Dormant user reactivation rose by 18% month-over-month with multi-channel journeys.

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MobiKwik - Financial Services - Large

Gurgaon, India

CleverTap helped MobiKwik cut app uninstalls by 20%. The team used analytics to spot where users dropped off. They sent... targeted promotions on key days to keep new users engaged. Personalized reminders doubled app engagement. Reactivation campaigns brought back up to 25% of users who uninstalled. MobiKwik now uses CleverTap to boost retention and user loyalty.

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M-KOPA - Financial Services - Large

Nairobi, Kenya

M-KOPA used CleverTap to boost loan conversions by 3x and cut campaign execution time by 60%. The company needed to... engage millions of customers across Africa with personalized, real-time communication. CleverTap enabled automated, omnichannel journeys and precise segmentation. This led to a 50% conversion rate among loan-eligible customers and doubled campaign CTRs. M-KOPA now delivers relevant messages faster and more efficiently.

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Boost - Financial Services - Medium

Kuala Lumpur, Malaysia

Boost used CleverTap to analyze user data and create micro-segments for targeted communication. They improved engagement with personalized in-app messages,... push notifications, and emails. Boost tracked key metrics like engagement, open, and conversion rates. Personalization strategies led to a 5x increase in customer retention. The team also used cohort analysis to spot trends and improve customer experience.

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Ayopop - Financial Services - Medium

Jakarta, Indonesia

CleverTap helped Ayopop cut 90-day churn by 15%. Ayopop used CleverTap to track every user action in their app. They... analyzed user flows and funnels to spot where users dropped off. Automated segmentation let them send targeted campaigns and reminders. These steps boosted customer retention and engagement for Ayopop's digital payments platform.

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BharatPe - Financial Services - Large

New Delhi, India

CleverTap helped BharatPe double click-through rates for push notifications. BharatPe used CleverTap to automate user journeys and segment users for... targeted campaigns. The platform enabled personalized messages across channels like WhatsApp, SMS, and in-app notifications. BharatPe moved from generic campaigns to 10-20 personalized campaigns daily. Analytics and control groups helped measure and improve campaign effectiveness. Six million merchants now receive more relevant and timely communications.

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APLAZO - Financial Services - Medium

Mexico City, Mexico

CleverTap helped APLAZO recover 60% of abandoned carts and cut operational workload by 94%. The team automated customer journeys and... improved engagement using real-time segmentation and dynamic catalogs. APLAZO boosted repeat engagement rates to 94% and increased sales by 7% with personalized recommendations. The platform enabled fast experimentation and easy integration, reducing manual work and supporting rapid growth. APLAZO now delivers better customer experiences and scales financial inclusion across Mexico.

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Akseleran - Financial Services - Small

Jakarta, Indonesia

CleverTap helped Akseleran, a P2P lending startup in Indonesia, increase its month 1 user retention by 14%. Akseleran used CleverTap's... funnels and campaign tools to identify user drop-offs and run targeted engagement campaigns. Automated segmentation and personalized messaging improved onboarding and re-engagement. Email, push notifications, and in-app messages drove product adoption. The result was fewer non-transacting users and stronger user retention.

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Guru - Financial Services - Small

São Paulo, Brazil

Guru, a fintech investment platform, used CleverTap to boost user engagement and trading activity. By running A/B tests and using... native display features, Guru improved onboarding and communication. A simple QR code in welcome emails increased activation by 16%. Automated financial education campaigns reduced churn and drove more trades. The biggest result: a 111,912% increase in users making trades after native display tests.

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Movii - Financial Services - Medium

Bogotá, Colombia

CleverTap helped Movii cut onboarding churn by 36%. Movii used CleverTap to find where users dropped off in their app.... They sent push campaigns to bring back inactive users. 63% of those users finished onboarding after the campaign. Movii now uses personalized, automated campaigns to boost engagement and transactions. The app helps more Colombians use digital payments.

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KoinWorks - Financial Services - Medium

Jakarta, Indonesia

CleverTap helped KoinWorks, Indonesia’s leading financial super app, boost sales per customer by 30%. KoinWorks used CleverTap’s journeys to automate... onboarding, upsell, and reactivation campaigns. Real-time analytics and segmentation let them track user behavior and personalize engagement. The platform enabled a 70% drop in cost per active user and a 300% increase in assets under management. KoinWorks now delivers targeted campaigns across multiple channels for better customer retention.

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Edenred UAE - Financial Services - Large

Dubai, UAE

CleverTap helped Edenred UAE cut support tickets by 45% through automated, personalized user engagement. The platform enabled Edenred to send... contextual push and in-app notifications, reducing manual work and reliance on developers. Cart abandonment journeys led to a 90% drop in user drop-off during mobile recharge. Real-time analytics and funnels improved campaign targeting and user onboarding. Edenred saw a clear boost in user engagement and repeat app visits.

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Home Credit Indonesia - Financial Services - Large

Jakarta, Indonesia

CleverTap helped Home Credit Indonesia boost push notification click-through rates to 3. 5 times the industry average. The team used...real-time analytics, A/B testing, and enhanced push delivery to reach more users and improve engagement. In-app notification CTRs also rose 12% above the industry standard. CleverTap’s dashboards gave a full view of user behavior, helping the team optimize campaigns and connect with users at every stage. Home Credit Indonesia now delivers targeted, data-driven marketing across channels.

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Beblue - Financial Services - Medium

São Paulo, Brazil

CleverTap helped Beblue, a fintech cashback and loyalty app, boost new active users by 96%. Beblue used advanced segmentation and... automated campaigns to engage over 2 million users. The team sent personalized push notifications and used RFM analysis for targeted offers. Automated campaigns saved time and reduced churn. Beblue now plans to expand campaigns and automate more processes.

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Boost - Financial Services - Medium

Kuala Lumpur, Malaysia

CleverTap helped Boost, a leading Malaysian e-wallet, increase customer retention by 5x. Boost used CleverTap to analyze user data, create... micro-segments, and personalize communications. The platform enabled Boost to track engagement, open, and conversion rates across channels. Cohort analysis revealed trends that improved user experience and retention. Omnichannel messaging and recommendations boosted engagement and customer lifetime value.

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Internet Case Studies and Customer Success Stories with CleverTap

 

Streamago - Internet - Small

Rome, Italy

CleverTap helped Streamago, a live video streaming app, boost user retention by 49% in the first 10 days after download. Streamago used geo-based... segmentation and multi-language push campaigns on days 1, 3, and 7 to target users in Italy, Romania, and other regions. These campaigns increased click-through rates by 11%. Users launched the app more often and stayed engaged for longer. Streamago switched from Mixpanel to CleverTap for better segmentation and hands-on support.

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Black Friday FM - Internet - Small

USA

Black Friday FM used CleverTap to boost app engagement by 10% during the holiday season. The team wanted users to... save more coupons and spend more time in the app. They used advanced user segmentation and real-time analytics to send personalized push notifications. These messages were triggered by user activity and browsing history. CleverTap helped them reach over 11 million users with targeted offers at the right time.

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OCC - Internet - Medium

Mexico City, Mexico

CleverTap helped OCC, Mexico's leading online job platform, boost user engagement and retention. OCC used real-time analytics and a central... hub for all communication channels. They improved email open rates and increased click-through rates by 4 points on top-performing emails. OCC reduced email effort by 40% and cut technical development time by 65%. The platform made campaign testing and launch much faster and easier for OCC's teams.

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baz (Grupo Salinas) - Internet - Large

Mexico City, Mexico

CleverTap helped baz, a Mexican super app, double its new user activation rate. The app used CleverTap to send personalized... push notifications and automate user journeys. This led to a 100% increase in app usage among users who received targeted messages. Churn dropped by 28% for these users. Transactional conversion rates also rose to 60%.

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baz (Grupo Salinas) - Internet - Large

Mexico City, Mexico

CleverTap helped baz, a Mexican superapp from Grupo Salinas, double its new user activation rate. The team used CleverTap to... send personalized push notifications and automate campaigns. They improved engagement by segmenting users and delivering targeted messages. Activation rates rose by 100% for users receiving personalized messages. Churn dropped by 28%, and transactional events increased by 60%.

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Way.com - Internet - Medium

Fremont, USA

CleverTap helped Way. com boost conversion rates by 43%. The marketing team used Funnels to see where users dropped off...on their website and app. Real-time insights let them send triggered campaigns and reduce abandoned carts. Segmentation and unified user profiles enabled more personalized messaging. Way.com tracked user retention and engagement daily, weekly, and monthly.

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YouNow - Internet - Medium

New York, USA

CleverTap helped YouNow unify their marketing communications. Before CleverTap, YouNow used four different platforms and struggled with campaign visibility and... editing. With CleverTap, they now run targeted, multi-language campaigns and segment users by behavior. They saw a 22% month-over-month increase in weekly average users. Open and click-through rates improved after optimizing campaigns with CleverTap's analytics.

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Kitabisa - Internet - Medium

Jakarta, Indonesia

CleverTap helped Kitabisa, Indonesia’s top fundraising platform, boost user retention and lifetime value. Kitabisa faced high drop-off rates, with over... 50% of users leaving before onboarding. Using CleverTap’s analytics, funnels, and cohort analysis, Kitabisa identified friction points and improved user journeys. Automated segmentation and omnichannel campaigns increased engagement and conversions. Real-time insights enabled Kitabisa to run more relevant fundraising campaigns and grow their app.

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Ketto - Internet - Medium

Mumbai, India

Ketto used CleverTap to boost user engagement and increase revenue. They faced challenges with abandoned carts and slow data analysis.... CleverTap gave them real-time user data and automated messaging. Repurchase rates jumped from 6% to 19%. Revenue grew by 30% from recaptured abandoned carts. Ketto now sends personalized messages and makes faster marketing decisions.

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BigShyft - Internet - Medium

Gurgaon, India

BigShyft used CleverTap to boost job applications by 30%. The platform helped automate user engagement and re-engage inactive users. Real-time... analytics and personalized push notifications improved user retention. BigShyft tracked key metrics like active job seekers and recruiters. The solution led to richer user profiles and more targeted campaigns.

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24me - Internet - Small

Tel Aviv, Israel

24me used CleverTap to improve user onboarding and feature adoption. They tracked users who visited the tutorial page but did... not watch the video. CleverTap’s segmentation and email campaigns brought these users back, increasing tutorial views by 6%. Analytics and funnels helped 24me understand user behavior and reduce drop-offs. The app now sends targeted messages to boost engagement and conversions.

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GlowRoad - Internet - Medium

Bangalore, India

CleverTap helped GlowRoad reduce churn and increase repeat transactions. GlowRoad used CleverTap to analyze user data and segment resellers. The... platform enabled targeted engagement and personalized campaigns. Funnels and cohorts gave GlowRoad insight into user journeys and retention. As a result, GlowRoad saw higher daily active users and more repeat purchases.

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Carousell - Internet - Medium

Singapore, Singapore

CleverTap helped Carousell boost week 3 user retention by 71%. Carousell used CleverTap to track campaign impact and improve conversions.... The team sent personalized push notifications and recommendations to engage users. Advanced analytics helped identify user drop-off points. Carousell paired its AI with CleverTap to enhance the buyer experience. These steps increased engagement and loyalty on the marketplace platform.

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DealsPlus (Sazze, Inc.) - Internet - Medium

Santa Clara, USA

CleverTap helped DealsPlus boost user retention for its social commerce app. DealsPlus used CleverTap’s analytics to segment users by preferences... and activity. The platform enabled personalized push notifications, sent at optimal times. This improved engagement and increased return visits. DealsPlus now delivers tailored offers to over 10 million monthly users.

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HUD - Internet - Small

San Francisco, USA

HUD used CleverTap to improve user retention by over 20%. Before CleverTap, HUD struggled to track user behavior and segment... audiences in real time. CleverTap enabled instant campaign optimization, detailed user journey analysis, and targeted re-engagement. The marketing team used flows, RFM analysis, and A/B testing to boost engagement. Real-time analytics helped HUD understand users and increase retention.

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Cobbles - Internet - Small

Boston, USA

CleverTap helped Cobbles, a hyper-local social media app, improve user onboarding and retention. Cobbles used CleverTap’s onboarding journeys, push notifications,... and A/B testing to welcome new users and keep them engaged. Automated segmentation and personalized email newsletters kept members informed and active. The app achieved a retention rate significantly higher than the industry average. Cobbles scaled user acquisition while keeping costs low as an early-stage startup.

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Cleartrip - Internet - Medium

Mumbai, India

CleverTap helped Cleartrip achieve 5x more cross-sells with personalized omnichannel marketing campaigns. Cleartrip wanted to drive user growth by 150%... and increase revenue from existing users by 25%. They used CleverTap to build a 360-degree view of users and create targeted journeys based on behavior and lifecycle stage. Real-time segmentation and cohort analysis enabled Cleartrip to optimize campaigns and engage users at the right moment. Funnel analysis and webhooks allowed the team to quickly re-engage users and boost conversions.

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Bulbul - Internet - Medium

Gurgaon, India

CleverTap helped Bulbul double their click-through rates with personalized video recommendations. Bulbul used CleverTap to analyze user behavior and segment... audiences for targeted campaigns. The platform enabled Bulbul to re-engage inactive users and boost app engagement. Funnel analysis and audience analytics helped identify drop-off points and improve conversions. Gamification and social features increased user retention and loyalty.

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Retail Case Studies and Customer Success Stories with CleverTap

 

Unifynd - Retail - Small

Mumbai, India

CleverTap helped Unifynd boost offline coupon conversion rates from 5% to 83%. Unifynd used CleverTap’s analytics, segmentation, and customer journey... tools to personalize communication and drive in-store engagement. Targeted coupon campaigns led to a 44% increase in sales in one month. Unifynd enabled malls to drive $1.3 million in sales using these targeted coupons. The solution improved customer loyalty and repeat visits for retail clients.

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StarQuik - Retail - Large

Mumbai, India

CleverTap helped StarQuik automate customer lifecycle segmentation. StarQuik used CleverTap to create detailed user segments and run targeted campaigns. They... saw a 5-25% increase in add to cart rates and a 10-35% rise in conversions for abandoned cart journeys. Conversions now happen 37.5% faster than the industry average. StarQuik also reduced its uninstall rate by 39%.

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Lenskart - Retail - Large

Gurgaon, India

CleverTap helped Lenskart unify customer data from stores, website, and app. Lenskart used CleverTap to automate omnichannel marketing campaigns for... millions of users. Campaign delivery times dropped from over 4 hours to under 1 hour. The team now segments users automatically and sends targeted messages. Lenskart saw higher ROI on marketing spend and improved customer engagement.

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Leading B2B ecommerce platform (India, apparel sector) - Retail - Medium

India

CleverTap helped a leading B2B ecommerce platform in India double its business. The platform used engagement analytics and personalized campaigns... to boost conversions. CleverTap’s segmentation and triggered campaigns reduced cart abandonment, converting about 50% of abandoners. Campaigns using RFM segmentation achieved an 11.05% conversion rate and a 1.5% CTR. Overall, CleverTap drove a 46% increase in viewers and a two-fold growth in business.

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BlueStone - Retail - Medium

Bangalore, India

CleverTap helped BlueStone connect online and offline customer data for a seamless omnichannel experience. BlueStone used CleverTap to run targeted... campaigns and personalize product recommendations. This improved engagement and increased conversions. The platform made it easy to retarget users and boost loyalty program signups. BlueStone saw higher average revenue per user and a stronger brand presence.

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Blinkit - Retail - Large

Gurgaon, India

CleverTap helped Blinkit boost customer retention by 6%. The platform enabled Blinkit to automate onboarding, increasing new user login rates... by 53%. Automated campaigns reduced shopping cart abandonment and improved conversion rates by 2.64%. Real-time analytics and predictive segmentation allowed Blinkit to target users with personalized messages. These strategies enhanced customer experience and supported Blinkit's growth in the online grocery market.

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Wine - Retail - Medium

Vitória, Brazil

CleverTap helped Wine, the largest wine platform in Latin America, boost app revenue. Wine faced low engagement and poor retention... despite high user sign-ups. CleverTap enabled Wine to map the customer journey and personalize communication across channels. Wine saw a 525% increase in active users in two years. Orders via the app rose from 25% to 70%, and app-driven subscribers grew from 10% to 50%.

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Heads Up For Tails (HUFT) - Retail - Medium

New Delhi, India

CleverTap helped Heads Up For Tails (HUFT) achieve a 4x increase in CRM revenue. HUFT unified its customer data and... automated engagement using CleverTap’s analytics and omnichannel messaging. The platform enabled pet-centric journeys and personalized communication across email, push, and WhatsApp. HUFT saw a 60% boost in email open rates and improved repeat purchase rates. The solution replaced fragmented tools with a single, data-driven approach for pet parent engagement.

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Tata CLiQ - Retail - Large

Mumbai, India

CleverTap helped Tata CLiQ boost click-through rates by 4x with real-time, personalized inaction campaigns. Tata CLiQ used CleverTap to automate... notifications based on user behavior, reducing cart abandonment. The platform enabled deep segmentation and fast campaign execution, improving user engagement. Cohort analysis helped track repeat visits and optimize re-engagement. Personalizing messages with custom HTML increased CTR by 1.5x. Tata CLiQ scaled its business and improved retention using CleverTap's customer engagement tools.

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Tata CLiQ Luxury - Retail - Large

Mumbai, India

CleverTap helped Tata CLiQ Luxury increase revenue by 159% using multi-channel engagement. The platform enabled the team to run 300... campaigns daily and boosted click-through rates by 150%. Tata CLiQ Luxury used CleverTap to understand user intent, segment customers, and personalize messages. Features like RFM analysis and lifecycle optimization improved retention and conversions. The solution allowed seamless omnichannel campaigns and rapid campaign deployment.

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Lenskart - Retail - Large

CleverTap helped Lenskart boost engagement by 68% with personalized push notifications. Campaign efficiency improved by 75% using insights from multiple... sources. Lenskart unified data from offline stores, website, and app for a single customer view. Automated segmentation and omnichannel campaigns improved onboarding and re-engagement. Lenskart reduced campaign delivery times from over 4 hours to under 1 hour, increasing marketing ROI.

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Entertainment Case Studies and Customer Success Stories with CleverTap

 

Rummy Passion - Entertainment - Medium

Chandigarh, India

CleverTap helped Rummy Passion boost app stickiness by 23% and day-30 retention by 41%. The team automated user engagement campaigns... and used micro-segmentation to target players. They ran omnichannel campaigns with emails, SMS, and push notifications. Funnels and cohorts revealed user behavior and improved onboarding. Control groups measured campaign impact, leading to higher ARPU and reduced churn.

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Mobile Premier League (MPL) - Entertainment - Medium

Bangalore, India

CleverTap and AppsFlyer helped Mobile Premier League (MPL) boost user engagement and retention. MPL used referral programs and deep linking... to achieve a record-high average revenue per user (ARPU). The uninstall rate dropped to 58.65%, below the industry average. The integration enabled better attribution, improved onboarding, and higher loyal user ratios. MPL also reduced user acquisition costs by optimizing campaign data across channels.

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BookMyShow - Entertainment - Large

Mumbai, India

BookMyShow used CleverTap to boost user engagement on its mobile app. The team segmented users by interests and sent targeted,... real-time messages. They shifted notification timing, raising click-through rates by 5x. Personalized campaigns led to a 2x increase in engagement. BookMyShow saw conversions and traffic rise by over 50% in several months.

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Arha Media (aha) - Entertainment - Medium

Hyderabad, India

CleverTap helped Arha Media's aha app boost engagement by 5x using targeted push notifications and personalized campaigns. The team used... omnichannel messaging, automated segmentation, and behavioral analytics to retain users and drive subscriptions. Each blockbuster campaign brought at least 1,000 new subscribers in 24 hours. CleverTap's flows and funnels enabled deeper insights into user behavior, improving retention and content strategy. The platform became essential for aha's engagement and retention efforts.

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Rei do Pitaco - Entertainment - Medium

São Paulo, Brazil

CleverTap helped Rei do Pitaco boost M1 retention by 50%. The Brazilian fantasy sports platform used CleverTap to automate onboarding... and reengagement. They improved click-through rates on recurring campaigns by up to 60%. The team gained real-time insights and could test new communication strategies. Automation made campaign execution faster and easier.

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SonyLIV - Entertainment - Large

Mumbai, India

CleverTap helped SonyLIV increase conversions by enabling advanced user segmentation and personalized campaigns. SonyLIV used real-time data to create micro-segments... and deliver targeted push notifications based on user behavior and location. The platform supported onboarding, geolocation targeting, and content recommendations, driving more app launches and content discovery. SonyLIV improved user engagement and monetization of free users through tailored messaging and deep linking.

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Ballebaazi - Entertainment - Medium

Delhi, India

CleverTap helped Ballebaazi achieve a 25% conversion rate on its fantasy sports platform. The team used Funnels and Flows to... track user journeys and identify drop-off points. Automated segmentation and omnichannel campaigns improved onboarding and user retention. A/B testing optimized messaging for new and existing users. Ballebaazi saw over 30% month-over-month user growth and built a data-driven culture.

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Dream11 - Entertainment - Large

Mumbai, India

CleverTap helped Dream11, India's largest fantasy sports platform, retain 5x more customers. Dream11 used CleverTap’s cohort analysis to track user... engagement and predict churn. The team ran A/B tests on notification timing, boosting engagement before matches. Personalized campaigns and unique notification sounds increased brand recall. Dream11 now keeps users coming back match after match with targeted mobile marketing.

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Arha Media (aha) - Entertainment - Medium

Hyderabad, India

CleverTap helped Arha Media's aha app boost engagement 5x using targeted push notifications and personalized campaigns. The team used omnichannel... messaging, including push, SMS, email, and in-app, to reach users at key moments. Automated segmentation and behavioral analytics enabled them to tailor content and nudge users to return. Each blockbuster campaign brought at least 1,000 new subscribers in 24 hours. Viewer and subscriber numbers doubled during major releases.

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Mobile Premier League (MPL) - Entertainment - Medium

Bangalore, India

CleverTap and AppsFlyer helped Mobile Premier League (MPL) boost user engagement and retention. MPL used referral programs and deep linking... to improve onboarding and drive record-high average revenue per user. The uninstall rate dropped to 58.65%, below the industry average. Automated segmentation and omnichannel campaigns increased loyal user ratios and reduced churn. MPL also saved on acquisition costs by optimizing attribution across channels.

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Banking Case Studies and Customer Success Stories with CleverTap

 

Sicoob Espírito Santo - Banking - Large

Vitória, Brazil

CleverTap helped Sicoob Espírito Santo boost organic revenue by 15% in six months. The bank ran 56 targeted campaigns using... only email and SMS, reactivating inactive users and promoting ten digital products. CleverTap enabled secure data management and deep audience segmentation, leading to personalized communications. Key campaigns saw up to 29% growth in product adoption. Sicoob shifted from in-person to digital engagement, increasing transactions and product awareness.

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Nequi - Banking - Large

Medellín, Colombia

CleverTap helped Nequi reduce churn by 40%. Nequi used CleverTap to centralize campaigns and analyze user behavior. The team created... personalized campaigns and used push notifications to re-engage users. App usage increased by 10% and service adoption grew by 14% in two years. Nequi improved campaign effectiveness and user experience with CleverTap.

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North Loop - Banking - Small

New York, USA

CleverTap helped North Loop double its engagement rate using campaign A/B testing. North Loop used segmentation and automated journeys to... target users based on geography and product interest. The team tested different campaign messages to find the most effective ones. Real-time analytics helped reduce uninstall rates by identifying drop-off points. North Loop now refines campaigns based on user behavior data.

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Banco Promerica Guatemala - Banking - Large

Guatemala City, Guatemala

CleverTap helped Banco Promerica Guatemala boost financing disbursements by 105%. The bank used CleverTap to centralize omnichannel engagement and automate... customer journeys. They improved digital account openings by 14% and originated 28% of fully digital accounts through CleverTap. Push notifications, deep links, and A/B testing made campaigns more effective. The bank now reaches high-intent customers with personalized, data-driven messaging.

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A leading Indian private-sector bank - Banking - Very Large

Mumbai, India

CleverTap helped a leading Indian private-sector bank boost business by 10-12%. The bank used CleverTap’s engagement and analytics features to... increase app and website traffic from 1% to 25%. They launched 49 journey campaigns and a Next Best Offer model to drive conversions and cross-sell products. Multi-day drop-off campaigns led to a 4x increase in fixed deposit completions. The marketing team gained deep insights into user behavior using analytics tools like funnels and trends.

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Anthem - Banking - Small

Cambridge, USA

CleverTap helped Anthem, an educational neobank, increase transactions by 17%. Anthem used CleverTap to automate marketing, segment users, and send... targeted push notifications. The platform enabled personalized engagement at every stage of the customer lifecycle. Anthem reduced tool complexity and overhead costs by consolidating with CleverTap. The result was higher user engagement and more completed transactions on their app.

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Albo - Banking - Medium

Mexico City, Mexico

CleverTap helped Albo, a leading Mexican challenger bank, boost user adoption and engagement. Before CleverTap, new users took four months... to make their first transaction. Now, it takes less than a week. Albo uses CleverTap to track key metrics, segment users, and automate onboarding and retention journeys. Omnichannel messaging and personalized campaigns drive higher retention and product adoption.

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Sicoob Espírito Santo (Sicoob ES) - Banking - Large

Vitória, Brazil

CleverTap helped Sicoob ES run 56 targeted campaigns in six months using only email and SMS. The bank overcame strict... rules against sending links and managed sensitive data securely. By segmenting users and personalizing messages, Sicoob ES reactivated inactive members and boosted organic revenue by 15%. The campaigns increased product adoption and led to more transactions. Sicoob ES now plans to expand digital channels and campaigns further.

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Telecommunications Case Studies and Customer Success Stories with CleverTap

 

Vodafone - Telecommunications - Very Large

London, UK

CleverTap helped Vodafone improve onboarding campaign click-through rates by 15%. Engagement with personalized notifications increased by 3x. Vodafone used CleverTap... to segment users and recapture lost purchases. Re-engagement campaign CTRs reached 23.7%, and conversions doubled. The My Vodafone App team now delivers timely, contextual messages across channels, reducing uninstalls and boosting customer retention.

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Ooredoo Kuwait - Telecommunications - Large

Kuwait City, Kuwait

CleverTap helped Ooredoo Kuwait boost app conversions to 21% and reward program conversions to 31%. The telecom company used CleverTap’s... engagement toolkit to segment users, automate campaigns, and analyze user behavior. They launched onboarding journeys and omnichannel campaigns to increase customer lifetime value. Analytics tools revealed user trends and reduced app uninstalls by 8.5%. Ooredoo Kuwait now delivers targeted, data-driven engagement for over a million users.

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Ooredoo Qatar - Telecommunications - Large

Doha, Qatar

Ooredoo Qatar used CleverTap to boost app engagement by 14 percentage points, reaching 86%. The company faced challenges with fragmented... digital profiles and missed opportunities for targeted engagement. CleverTap enabled real-time, personalized campaigns across multiple channels. Ooredoo unified customer data from telecom, TV, and financial services for better insights. The partnership led to higher campaign engagement and conversion rates.

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Banglalink - Telecommunications - Large

Dhaka, Bangladesh

CleverTap helped Banglalink reach over 10 million users and boost repeat engagement to 80%. The company used real-time segmentation and... omnichannel engagement to send personalized messages across its MyBL, RYZE, and BL Power apps. Banglalink saw a 30% increase in pack purchase conversions after switching from a generic notification system. A/B testing and behavior-based targeting made campaigns more efficient and relevant. The platform enabled Banglalink to simplify user journeys and improve customer experience.

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Circles.Life - Telecommunications - Medium

Singapore, Singapore

CleverTap helped Circles. Life achieve 100% GMV growth for its Circles Zerofy product and reduce churn by 10%. Circles.Life used...CleverTap’s AI-powered engagement and automation to scale campaign volume by 5x while cutting operational overhead. The platform enabled real-time, personalized customer journeys and improved retention with predictive churn models. Circles.Life integrated CleverTap with its data warehouse for deep segmentation and omnichannel engagement. These changes led to higher digital activations and measurable improvements in customer engagement.

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Food & Beverages Case Studies and Customer Success Stories with CleverTap

 

Booky - Food & Beverages - Small

Manila, Philippines

CleverTap helped Booky boost email open rates by 36% after a major drop. Booky used CleverTap’s deliverability consultations, IP warm... up, and A/B testing to improve domain health and campaign performance. The platform enabled Booky to automate personalized journeys and upsell campaigns across email, push, and in-app channels. Booky now reaches users at key lifecycle moments and tracks retention with behavioral analytics. The result is higher engagement and more conversions for Booky’s food and lifestyle app.

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Delivery Much - Food & Beverages - Medium

Porto Alegre, Brazil

Delivery Much used CleverTap to boost user engagement during major events like the World Cup and Black Friday. The company sent... personalized in-app and push messages, including real-time coupons and contextual offers. CleverTap enabled targeted communication, increasing user activation by 74% and reactivation by 25% above average. Active users doubled within five minutes of campaign launches during the World Cup. Black Friday saw a 36% rise in active app users compared to the average.

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Faasos - Food & Beverages - Large

Mumbai, India

CleverTap Journeys helped Faasos, a leading Indian food delivery app, boost conversion rates by 7%. Faasos used triggered and scheduled... push notifications to remind users to complete their orders during meal times. This reduced cart abandonment and increased purchases. Push campaigns led to a 30% rise in click-through rates. Faasos created an omnichannel marketing strategy and improved user engagement with personalized messaging.

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Chakkizza - Food & Beverages - Small

India

CleverTap helped Chakkizza boost new user onboarding conversions to 25%. The food tech startup unified its data and automated real-time... segmentation, replacing manual processes. Omnichannel journeys drove a 33% abandoned cart conversion rate within 6 hours. Membership renewals increased by 21% with targeted campaigns. Chakkizza now delivers personalized, timely communications across push, email, in-app, and WhatsApp channels.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with CleverTap

 

Ultrahuman - Health, Wellness And Fitness - Small

Bangalore, India

CleverTap helped Ultrahuman triple their organic conversions. Ultrahuman used CleverTap’s marketing automation to run personalized push notifications and email campaigns.... Automated user journeys improved onboarding, engagement, and re-engagement. The platform’s analytics and segmentation features enabled targeted communication. Ultrahuman replaced multiple tools with CleverTap, reducing costs and boosting efficiency. The result was a 3x increase in organic user conversions.

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PharmEasy - Health, Wellness And Fitness - Large

Mumbai, India

CleverTap helped PharmEasy reduce shopping cart abandonment during the COVID-19 crisis. PharmEasy used audience segmentation, personalized journeys, and trigger campaigns... to engage users. Push notification templates boosted campaign clickthrough rates by 10x. Trigger campaigns for cart and search abandonment led to a 1.5-2x increase in direct conversions. PharmEasy improved customer engagement and conversions with targeted communication.

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Meditopia - Health, Wellness And Fitness - Medium

Berlin, Germany

Meditopia used CleverTap to deliver hyper-personalized wellness campaigns. The team grouped users by behavior and sent targeted messages across push,... email, and in-app channels. In six months, Meditopia achieved 12x higher engagement and saw 63% of top campaigns use personalization. CleverTap’s analytics and segmentation helped Meditopia improve reach, conversion, and operational agility. Real-time insights let them adapt quickly to user needs and boost satisfaction.

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Mindful Mamas - Health, Wellness And Fitness - Small

USA

CleverTap helped Mindful Mamas boost app stickiness by 43%. The team used CleverTap to track user behavior and improve engagement.... They built onboarding journeys and custom in-app messages to encourage regular use. Funnels and dashboards gave them clear insights into user actions. Audio starts per user per day increased by 6%. Mindful Mamas now uses data to guide product development and user engagement.

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Apparel & Fashion Case Studies and Customer Success Stories with CleverTap

 

Flyrobe - Apparel & Fashion - Medium

Mumbai, India

CleverTap helped Flyrobe, India's largest fashion rental service, segment users based on in-app behavior. By using CleverTap’s Facebook Audiences, Flyrobe... targeted ads to users who viewed items multiple times or searched for specific dresses. This hyper-targeting led to a 10x reduction in Facebook cost per transaction. The average cost per transaction for Facebook custom audiences dropped by 5x. Flyrobe improved ad conversion and managed spend more effectively.

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Leading B2B ecommerce platform (India, apparel sector) - Apparel & Fashion - Medium

India

CleverTap helped a leading B2B ecommerce platform in India double its business. The company used engagement analytics and personalized campaigns... to boost conversions. CleverTap’s RFM segmentation and triggered cart abandonment campaigns converted 50% of abandoners. Campaigns using RFM achieved an 11.05% conversion rate and 1.5% CTR. Overall, CleverTap drove a 46% increase in viewers and a two-fold growth in business.

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the largest online fashion retailer in the Middle East - Apparel & Fashion - Large

Dubai, UAE

CleverTap helped the largest online fashion retailer in the Middle East boost conversions by 400%. The company used advanced segmentation... and personalized push notifications to reduce cart and wishlist abandonment. Automated marketing journeys targeted users with specific product details and offers. RFM analysis identified loyal and at-risk users, driving a 300% increase in revenue. Triggered campaigns also led to a 68% rise in in-app traffic.

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Blooming Wear - Apparel & Fashion - Small

Saudi Arabia

CleverTap helped Blooming Wear boost conversions by 25%. The Saudi fashion brand used real-time segmentation and omnichannel engagement to personalize... customer journeys. Automated workflows and analytics reduced drop-offs by 15% and increased repeat purchases by 10%. The team delivered targeted offers and recommendations, driving a 12% rise in average order value. CleverTap's AI-driven tools improved retention and customer satisfaction.

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Transportation/Trucking/Railroad Case Studies and Customer Success Stories with CleverTap

 

TMOV - Transportation/Trucking/Railroad - Medium

Curitiba, Brazil

CleverTap helped TMOV, a leading Brazilian agribusiness logistics company, boost user registrations by 187%. TMOV used CleverTap journeys to automate... onboarding, registration, and re-engagement campaigns for truck drivers. The platform enabled targeted messaging through SMS, push notifications, and in-app messages. TMOV also saw a 55% increase in daily active users and a 16% conversion rate for their refer-a-friend program. Automated segmentation and RFM analysis improved user retention and engagement.

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SafeBoda - Transportation/Trucking/Railroad - Medium

Kampala, Uganda

CleverTap helped SafeBoda reach a 75% retention rate in Nigeria. SafeBoda used onboarding journeys to guide new users and bring... back inactive ones. Push notifications and personalized messages encouraged users to take rides and reduced churn. Automated segmentation and A/B testing improved campaign results. SafeBoda saw a 42% conversion rate for key goals and faster user actions.

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Education Case Studies and Customer Success Stories with CleverTap

 

School 4 One - Education - Small

New York, USA

School 4 One used CleverTap to boost teacher engagement in its iPad classroom app. The platform tracked teacher behavior and... segmented users, helping identify inactive teachers. CleverTap enabled School 4 One to retarget 34% of inactive teachers with push notifications. As a result, the app saw a 10% increase in conversions. The solution provided real-time insights and improved user retention for over 10,000 teachers.

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ProgrammingHub - Education - Small

Bengaluru, India

CleverTap helped ProgrammingHub increase subscription ROI by 15%. ProgrammingHub used CleverTap’s automated campaigns to double their enrollment rate. Real-time analytics... and personalized messaging improved user engagement and conversions. Funnels and session analytics revealed friction points and boosted campaign click-through rates. The all-in-one platform enabled ProgrammingHub to track user actions and optimize marketing for their mobile-first app.

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Information Technology and Services Case Studies and Customer Success Stories with CleverTap

 

myBillbook - Information Technology And Services - Medium

Bengaluru, India

CleverTap helped myBillbook boost Inside Sales revenue by 35% and triple the number of high-intent leads. The team used micro... moments and multi-channel messaging, especially WhatsApp, to engage users at key points. Segmentation and A/B testing allowed for tailored campaigns and higher reply rates, reaching up to 15%. CleverTap’s data visualization tools enabled myBillbook to track trends and optimize campaigns. These strategies led to a 30% increase in average revenue per agent.

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BukuKas - Information Technology And Services - Medium

Jakarta, Indonesia

CleverTap helped BukuKas boost new user activation by 60% in six months. BukuKas used funnels, cohort analysis, and RFM segmentation... to improve onboarding and retention. Automated engagement campaigns and A/B testing made it easier to educate users about app features. The team tracked user journeys and personalized communications to reduce churn. CleverTap’s all-in-one platform replaced multiple tools, saving time and money for BukuKas.

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Hospitality Case Studies and Customer Success Stories with CleverTap

 

Dineout - Hospitality - Medium

Gurgaon, India

CleverTap helped Dineout grow GMV by 154% during the Great Indian Restaurant Festival. Dineout used CleverTap for user engagement, analytics,... and retention. Personalized messaging and intent-based segmentation increased average transactions per user by 66%. Automated segmentation targeted users with deals based on their interests. Dineout doubled its monthly diners from 8 to 16 lakhs after the campaign.

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Construction Case Studies and Customer Success Stories with CleverTap

 

Trade Hounds - Construction - Small

Boston, USA

CleverTap helped Trade Hounds boost push notification click-through rates by 30%. Trade Hounds used CleverTap's journeys and cohorts to target... users based on their actions. The platform enabled personalized messaging and real-time analytics. Trade Hounds saw a 10-30% increase in key action conversion rates. The team now uses CleverTap to optimize user engagement and retention.

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Consumer Services Case Studies and Customer Success Stories with CleverTap

 

Styl - Consumer Services - Small

Mumbai, India

Styl used CleverTap to boost click-through rates by 200%. They sent onboarding emails with coupons and targeted push notifications. Conversion... rates doubled, and repeat bookings increased by 46%. App uninstalls dropped below their 38% goal after sending personalized emails from the CEO. CleverTap's analytics and campaign tools helped Styl engage users at the right time and reduce churn.

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Human Resources Case Studies and Customer Success Stories with CleverTap

 

WalaPlus - Human Resources - Medium

Riyadh, Saudi Arabia

WalaPlus used CleverTap to boost employee engagement and double conversion rates. The team segmented users in real time and sent... personalized recommendations, leading to a 2x increase in conversions. Automated journeys helped recover 47% of wallet recharge drop-offs. Feature exploration rose by 79% through targeted push and email campaigns. CleverTap enabled WalaPlus to deliver contextual, behavior-driven engagement at scale.

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Hospital & Health Care Case Studies and Customer Success Stories with CleverTap

 

Beep Saúde - Hospital & Health Care - Medium

Rio de Janeiro, Brazil

Beep Saúde used CleverTap to improve customer engagement for its home healthcare services in Brazil. The company created personalized communication... journeys for different audiences, increasing message frequency without harming user experience. CleverTap enabled Beep Saúde to segment users, automate campaigns, and analyze real-time engagement data. As a result, Beep Saúde saw higher user retention, more conversions, and a Black Friday campaign that generated 150 times the expected revenue. The company maintained a Net Promoter Score of 95 throughout these improvements.

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Restaurants Case Studies and Customer Success Stories with CleverTap

 

Sushi King - Restaurants - Large

Kuala Lumpur, Malaysia

CleverTap helped Sushi King boost app retention to 50% and increase returning users by 41%. Sushi King used cohort analysis... and live-behavior segments to target users with personalized campaigns. Automated journeys and omnichannel engagement drove a 64% rise in app launches. The platform enabled data-driven personalization, rewarding loyal users and nudging casual ones. Sushi King now sustains higher loyalty and app usage with CleverTap's customer engagement tools.

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Insurance Case Studies and Customer Success Stories with CleverTap

 

Jerry.ai - Insurance - Medium

Palo Alto, USA

Jerry. ai used CleverTap to improve their insurance app's conversion rate by 15%. They faced challenges with user onboarding, engagement,...and retention. CleverTap enabled personalized omnichannel campaigns and automated follow-ups. This led to faster user activation and $15,000 in monthly operational savings. Real-time analytics and segmentation helped Jerry.ai understand user behavior and boost growth.

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Other Industry Case Studies and Success Stories with CleverTap

 

ixigo - Travel - Medium

Gurugram, India

CleverTap helped ixigo boost email open rates to 54%. The travel platform used CleverTap’s email campaigns and templates to engage... new users and improve onboarding. A/B testing and personalized emails increased user retention and repeat transactions. Funnels and Flows tracked user journeys and fixed drop-off points. Email click-through rates rose by 3%.

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PlantSnap - Consumer Software - Small

Boulder, USA

CleverTap helped PlantSnap boost day 30 retention using RFM analysis and targeted engagement. PlantSnap switched from a paid to a... freemium model, leading to over 500,000 downloads in one month. The team used CleverTap to track user activity and send personalized push notifications. RFM segmentation allowed them to identify key user groups and optimize campaigns. These strategies improved long-term user retention and increased conversions from free to paid users.

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DealsPlus (Sazze, Inc.) - E Commerce - Medium

CleverTap helped DealsPlus cut uninstalls by 30% and boost engagement by 10%. DealsPlus, a social commerce site, struggled with user... retention and engagement. CleverTap's analytics enabled real-time segmentation and personalized push notifications. The platform made it easy to target users with relevant offers, improving retention. DealsPlus now delivers personalized messages to over 10 million monthly users.

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ixigo - Travel - Large

CleverTap helped ixigo boost their email open rates to 54%. ixigo used Clever Campaigns to welcome new users and A/B... tested dynamic visuals. They tracked user journeys with Flows and fixed drop-offs using Funnels. Personalized email campaigns increased user engagement and repeat transactions. Email templates saved time and improved campaign delivery.

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Customer Success Stories of CleverTap

 

yufin Doubles High-Value Segment Revenue with Behaviour-Driven Journeys on CleverTap

Yufin increased revenue from high-value segments by implementing behavior-driven journeys using CleverTap's platform, addressing user conversion and re-engagement challenges.

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BEEP Como a Beep aumentou engajamento e converses em sade domiciliar com a CleverTap PT

Beep enhanced its home healthcare engagement and conversions using CleverTap's customer engagement platform. This collaboration focused on delivering non-invasive, educational,... and timely communication via their app, avoiding mercantilism in healthcare messaging.

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RecargaPay acelera converses no onboarding e escala o engajamento personalizado com CleverTap

RecargaPay enhances user onboarding and personalized engagement using CleverTap's platform, addressing complex financial product journeys and improving customer interactions.

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RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

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Banco Promerica Guatemala Scales Digital Account Openings & Boosts Disbursement by 105% via CleverTap

Banco Promerica Guatemala enhanced its digital account openings and increased disbursements by 105% using CleverTap's customer engagement platform. This strategic implementation... aimed to boost digital adoption and streamline acquisition processes as the bank expanded its digital services.

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APLAZO Recovers 60% Abandoned Carts and Cuts Operational Workload by 94% with CleverTap

APLAZO significantly improved its operations by using CleverTap, recovering 60% of abandoned carts and reducing its operational workload by 94%. This showcases CleverTap's... effectiveness in enhancing customer engagement and personalization without the need for additional technical resources.

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WalaPlus Boosts Conversions and Reduces Drop-Offs With Targeted, Behavior-Driven Engagement via CleverTap

WalaPlus successfully enhances conversions and minimizes drop-offs by using CleverTap's platform for targeted, behavior-driven engagement. The platform enables intelligent user... segmentation, automated journey orchestration, and contextual messaging across channels.

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M-KOPA Scales Conversions by 3x & Cuts Campaign Execution Time by 60% with CleverTap

M-KOPA improved customer engagement by using CleverTap, achieving a 3x increase in conversions and reducing campaign execution time by 60%. The integration provided... a unified customer view and enabled real-time communication.

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HUFT Leverages CleverTap to Drive 4X Lift in CRM Revenue and Build Deeper Pet-Parent Relationships

Heads Up For Tails (HUFT) has achieved a 4x increase in CRM revenue by using CleverTap's platform to unify customer engagement and personalize communication. CleverTap's analytics and... omnichannel messaging capabilities have enabled HUFT to automate pet-centric journeys, optimize channel mix, and enhance customer loyalty through personalized interactions. This strategic use of CleverTap's technology has significantly improved HUFT's engagement metrics and operational efficiency.

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BloomingWear Achieves a 25% Conversions Surge With Dynamic Personalization on CleverTap

BloomingWear achieved a 25% increase in conversions using CleverTap's dynamic personalization. By leveraging real-time segmentation, A/B testing, and omnichannel engagement,... BloomingWear enhanced customer interactions and reduced drop-offs by 15%. The integration of AI-driven segmentation and predictive modeling enabled tailored campaigns, boosting repeat purchases by 10% and average order value by 12%. CleverTap's platform facilitated personalized, data-driven customer engagement strategies.

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Product Madness: Personalizing Player Experience

Product Madness uses CleverTap to enhance player retention by personalizing experiences through configurable and testable events. Chris Mears, Technical Product... Manager at Product Madness, highlights the benefits of using CleverTap for LiveOps.

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Niyo Elevates Customer Experience Through Personalized and Intelligent Engagement Powered by Clever.AI

Niyo, a fintech company, enhances customer engagement using CleverTap's platform, achieving a 40% conversion rate and 2% CTR for SMS campaigns. CleverTap's automation and... personalization capabilities streamline onboarding and crisis management, improving customer experiences and retention. The collaboration highlights CleverTap's role in Niyo's customer-centric strategy, emphasizing real-time engagement and data-driven insights.

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