Real-World Case Studies and Customer Success Stories with Brightedge SEO

BrightEdge ContentIQ helped Teradata fix technical SEO and content issues. The team doubled optimized pages in six weeks. Teradata saw... a 32% increase in page one keywords. Ranked keywords tripled. B2B leads grew three times in less than five months. Competitor analysis guided their content strategy.
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Twilio used Brightedge to find and fix content gaps. Sam Ruiz, senior marketing manager, focused on longtail keyword targets. Brightedge... helped Twilio improve keyword coverage. The team identified new opportunities for content. This led to better search visibility for Twilio.
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Twilio used BrightEdge Data Cube to improve its search visibility. Sam Ruiz at Twilio targeted demand by focusing on Quick... Answers rankings. This approach led to a 300% increase in search visibility. BrightEdge helped Twilio streamline its content workflow. The results show strong gains in organic search performance.
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BrightEdge helped Teradata fix major technical and content SEO issues. The SEO team doubled the number of cloud section pages... in six weeks. Keyword rankings improved across all positions. Leads from cloud-related pages tripled after optimization. BrightEdge's competitor insights shaped Teradata's content strategy.
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Brightedge helped SWK Technologies boost B2B leads by over 700%. SWK Technologies used Brightedge to collect and analyze marketing data.... The marketing team focused on increasing B2B leads. As a result, marketing became profitable for the company. SWK Technologies is a software reseller in the B2B space.
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Brightedge helped Rackspace track SEO impact across many keywords. David Whitworth, SEO manager, used page-level reporting to monitor new backlinks.... The platform made it easy to see results for whole site sections. Rackspace improved their content discovery strategy with Brightedge. The tool supported complex SEO needs for a large website.
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Oracle uses Brightedge to gain key customer insights. The platform helps Oracle focus on the buyer’s journey. Brightedge supports Oracle’s... customer-centric marketing. Oracle invests in people, process, and technology for better results. The solution helps Oracle improve marketing success.
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Oracle used Brightedge to improve content for the buyer’s journey. Joyce Boland explains how they targeted B2B demand. The team... made smarter content for both buying and post-purchase stages. Brightedge helped Oracle focus on what buyers need at each step. This led to more relevant and effective content.
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NextGen used Brightedge to improve their SEO for healthcare keywords. The team gained insights on competitors and learned SEO best... practices from the Brightedge user community. Web & interactive manager James O'Brien and digital marketing manager Janine Beck led the project. They achieved major wins on high-value keywords in the healthcare sector. The case highlights the value of community-driven learning and competitive analysis for SEO success.
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Brightedge helped Workday expand SEO efforts to EMEA and APAC. Dre de Vera used Brightedge to grow SEO knowledge across... new regions. The platform supported global SEO strategy. Workday leveraged Brightedge to reach more users worldwide. The story highlights international SEO growth.
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VMware uses Brightedge to improve their SEO across multiple marketing channels. The digital manager, Cindy Phan, explains how Brightedge helps... her team address the buyer’s journey. Brightedge is now a key part of VMware’s marketing infrastructure. The platform increases team efficiency and supports their focus on share of voice. VMware relies on Brightedge service to drive better results in digital marketing.
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Kintone used Brightedge to boost its content and SEO. Haohun Wang at Kintone saw more organic traffic. The company also... increased conversions from organic search. Brightedge helped Kintone improve its online presence. The focus was on content and lead generation. Results included higher visibility and more leads.
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IBM uses BrightEdge to improve digital marketing accountability. Tanu Javeri, global SEO strategist at IBM, relies on the platform for... end-to-end organic search success. The platform helps IBM manage and measure their SEO efforts. BrightEdge supports IBM in tracking results across digital channels. This enables IBM to optimize their organic marketing strategies.
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Brightedge helped IBM improve its paid search quality score by 30%. Troy Woolfolk at IBM used Brightedge to bring together... paid and SEO strategies. The team applied SEO techniques to paid search campaigns. This led to better ad performance and higher quality scores. IBM unified its digital marketing approach using Brightedge tools.
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HP uses Brightedge to improve SEO and paid search. Amy Shipman explains how Share of Voice helps HP partners track... and measure results. The platform supports cross-channel strategies, including Google Product Listing Ads. HP relies on Brightedge to drive better marketing outcomes. The focus is on measurable SEO impact.
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Epicor migrated 17 sites with Brightedge. They recovered their search rankings in just 3 weeks. Epicor used Data Cube for... competitive research. They used StoryBuilder to show the ROI of digital programs. Brightedge helped Epicor prove the value of organic search with data.
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Citrix used Brightedge to improve their SEO results. Jaimee Stauffer, SEO and content strategist at Citrix, shared how the platform... helped with onboarding and team alignment. She highlighted features like Story Builder and Data Cube. Citrix chose Brightedge for its service and measurable SEO wins. The platform helped build buy-in across the organization.
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Astute used Brightedge to boost organic traffic by 60%. The team spent just 3 to 5 hours a week on... content planning and prioritization. Brightedge recommendations helped Astute improve search rankings. The company focused on building a strong content strategy. This led to more website visitors and better online visibility.
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Astute used Brightedge to improve their SEO and content marketing. They valued the thought leadership and expertise provided by Brightedge.... The partnership helped Astute elevate their presence in the SEO community. Astute also appreciated the professional services and support from Brightedge. The collaboration led to ongoing renewal and success in their digital marketing efforts.
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BrightEdge helped IBM boost organic traffic by 6% and increase traffic engagement by 13%. IBM switched from an internal SEO... tool that lacked category tracking and data integration. BrightEdge enabled IBM to create a clear page hierarchy and a new SEO framework. The platform's dashboard and analytics features let product owners track performance and focus on key keywords. IBM also expanded SEO internationally using BrightEdge’s ContentIQ for technical fixes.
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VMGroupe uses Brightedge to improve SEO results. Peter Brooks from VMGroupe shares how the platform helps him become a better... marketer. Brightedge supports his team in driving SEO success. The community aspect of Brightedge adds value to their marketing efforts. VMGroupe benefits from using Brightedge for digital marketing.
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Tombras used BrightEdge HyperLocal to improve SEO for franchise clients like Orangetheory Fitness and Great Clips. The team tracked hyperlocal... keyword rankings and share of voice at the location level. They saw a 30% year-over-year increase in organic traffic on detail pages. BrightEdge saved the SEO team dozens of hours each week with automated insights and custom alerts. Clients and the Tombras team both benefited from the platform's features.
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Revana Digital chose Brightedge after clients asked for its platform. David Antley, VP of business development, highlights how Brightedge delivers... the features and data their customers want. The agency uses Brightedge to provide better insights and innovation. This helps Revana Digital meet client needs and stay competitive.
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Brightedge helps Overdrive Interactive improve client business with SEO insights and reports. Jeff Selig, VP of earned media, uses StoryBuilder... to benchmark and report on SEO performance. The team leverages these tools to win at SEO for their clients. Brightedge supports business development and reporting needs. Overdrive Interactive relies on Brightedge for actionable SEO data.
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Brightedge helped Overdrive Interactive improve SEO for their clients. The platform made it easy to manage content marketing and reporting.... Harry Gold, CEO, highlighted the value of Data Cube and Recommendations features. Overdrive Interactive found the technology simple to use. The agency saw better SEO results for their clients.
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Overdrive used Brightedge to improve their content marketing. They focused on planning and building a strong content culture. The team... used reporting and recommendations from Brightedge. This helped them renew their strategy and find success. Their story shows how Brightedge supports content marketing goals.
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Brightedge helped Noble Studios improve their digital strategy. Chad Hallert, director of digital strategy, used Brightedge for content marketing and... SEO workflow. The platform supported client onboarding and dashboard creation. Noble Studios used features like Data Cube, gap analysis, and StoryBuilder. This made their SEO services stronger and more effective.
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Noble Studios used Brightedge to improve workflow efficiency and drive organic results for its clients. The agency focused on innovation... and user intent to boost conversion rates. Brightedge helped Noble Studios deliver faster results across all accounts. The team leveraged Story Builder to enhance their SEO strategies. This led to better client outcomes and increased productivity.
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Noble Studios used Brightedge to boost organic traffic by 40% year over year. The agency tracked content performance against competitors... and used striking distance keywords for SEO. Storybuilder helped them follow the buyer’s journey and spot seasonal trends. Brightedge gave Noble Studios clear insights to improve their marketing results.
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Brightedge Insights helped Noble Studios save time on SEO analysis. Kim Pedego from Noble Studios used the new capability to... make SEO work faster. The tool made it easier to prioritize tasks. This led to more efficient SEO management for the agency. Brightedge Insights improved their workflow and decision-making.
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Brightedge helped Direct Agents boost organic search visibility for a large non-profit client. Jonathan Waite, SEO supervisor, used the platform... to drive a big increase in non-branded local traffic. The case highlights strong results in local SEO for non-profit organizations. Direct Agents saw measurable improvements for their client using Brightedge's SEO tools.
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Boston Digital wanted to improve their SEO programs. Senior SEO manager Philip Chevalier chose Brightedge to help build their SEO... strategy. The team plans to use Brightedge to grow their search presence. They expect better results from their SEO efforts. Brightedge supports their new SEO initiatives.
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Brightedge helped BFO improve their global SEO results. The platform was easy to use and offered a complete solution. BFO... saw a positive change in their SEO performance. The agency values the service and support from Brightedge. BFO describes themselves as "addicted to Brightedge."
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Brightedge helps Jane Phelps, a digital marketing agency CEO, manage complex SEO and content strategies. She uses the platform to... handle content workflow, HTTPS migration, and backlinks. The tool supports her team as client needs change. Brightedge also helps drive innovation in their SEO approach.
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97th Floor used Brightedge to improve their content marketing strategy. They focused on Quick Answers reporting to help clients appear... in featured snippets. The agency used clean reporting to track SEO progress. This helped them guide clients through the buyer’s journey. Chris Bennett shared how Brightedge elevated their SEO results.
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BrightEdge helped Travel Nevada boost their SEO. They saw a 126% increase in page one keywords and a 135% rise... in position one keywords. Noble Studios used BrightEdge ContentIQ to fix technical SEO issues and improve site content. They used keyword reporting and gap analysis to find new opportunities. Travel Nevada achieved a 24% increase in total keyword visibility and 1842% YoY growth rate.
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Brightedge helped Staples Europe make SEO more visible in the business. Michael Kant, SEO manager, used Brightedge to improve search... rankings. The platform was easy to use and handled large amounts of data. A small team made a big impact on SEO results. Brightedge helped Staples Europe show the value of SEO to the company.
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Carlos Spallarossa used the BrightEdge platform to improve his ecommerce site. He focused on building the site with SEO in... mind. BrightEdge helped guide the organization to better ecommerce results. The testimonial highlights the impact of SEO tools for online retail growth.
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BrightEdge helped Shoes. com with a full site migration. Louise Huang, SEO coordinator, found BrightEdge easier to use than other...solutions. The platform made the migration process simple. Shoes.com preferred BrightEdge for its user-friendly features. The team completed the migration smoothly.
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Quill used Brightedge Data Cube insights to boost their blog's organic traffic by 300%. Eugene Feygin from Quill led the... effort. The blog also achieved a 40% conversion rate. Brightedge helped Quill reach page 1 rankings. The results show strong SEO and content marketing impact.
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Living Spaces used the BrightEdge platform for a full site migration. Svetlana Li, the SEO manager, led the project. The... platform helped ensure a smooth transition. The migration was successful. BrightEdge supported the SEO team during the process. Living Spaces improved their site with this migration.
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Hallmark used Brightedge to boost its ecommerce business. Kelly Rivard managed the B2C team and used Brightedge tools like dashboards... and Ignite Analysis. She relied on Professional Services and Share of Voice features. Education and certification helped her team succeed. Brightedge supported Hallmark's innovation and case study wins.
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Brightedge helps Cabela's scale one analyst to do the work of five. The platform gives Cabela's the data to drive... business growth. It helps them show the value of content marketing and SEO to top leaders. Cabela's uses Brightedge to boost sales and profits. The tool supports better communication with the C-suite.
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BrightEdge helped Sweetwater boost organic-assisted transactions by 38%. The team used BrightEdge Data Cube and Ignite Analysis to reorganize content... and improve SEO. They fixed page taxonomy, navigation, and pagination issues. Sweetwater saw a 63% increase in page 1 ranked keywords and a 20% rise in new organic sessions. BrightEdge tools supported ongoing SEO improvements and tracking.
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BrightEdge helped Cabela's improve content performance marketing and organic traffic. Cabela's used BrightEdge to analyze keyword placement, SERP results, and... sales data. The Data Cube feature helped them compare against competitors and prioritize content focus. BrightEdge enabled clear reporting to executive leadership and improved efficiency, letting one analyst do the work of five. The platform elevated both the marketing program and the strategist's career.
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L'Oréal used BrightEdge's ContentIQ and Opportunity Forecasting to get ready for a mobile-first strategy. Carlos Spallarossa, Director of SEO at... L'Oréal, led the effort. The tools helped L'Oréal prepare their digital assets for mobile users. This case shows how SEO technology supports big brands in adapting to mobile trends. BrightEdge enabled L'Oréal to plan and optimize for mobile search success.
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L'Oréal uses Brightedge to improve search coverage. Carlos Spallarossa, Director of SEO, talks about using keyword grouping. He combines SEO... and paid search to reach more people. This helps L'Oréal get better content coverage. The team works to maximize results from both channels.
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BrightEdge Insights gave L'Oréal's SEO team fast, actionable data. Carlos Spallarossa, director of SEO, used these insights to make quick... decisions. The team could act on SEO opportunities right away. This helped L'Oréal improve their search performance. The data was easy to use and saved time for the team.
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L'Oréal used Brightedge to improve their rankings for voice search queries. Carlos Spallarossa, Director of SEO, focused on striking distance... keywords. The team used content recommendations to target these queries. Their efforts led to early success in voice search optimization. This helped L'Oréal gain an edge in search visibility.
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L'Oréal used BrightEdge to relaunch the Kiehl's website. Carlos Spallarossa led the redesign and site migration. The team saw a... major SEO lift after using BrightEdge. The project focused on re-platforming and improving search performance. BrightEdge helped L'Oréal achieve strong SEO results for Kiehl's.
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BrightEdge Insights helped L'Oréal boost Kiehl's Quick Answers placements by 30%. Carlos Spallarossa, director of SEO, used the platform to... find and target new opportunities. This led to more conversions for Kiehl's. The case highlights the impact of SEO tools on search visibility and sales. L'Oréal saw measurable growth from focused optimization.
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BrightEdge helped L'Oreal improve technical SEO and mobile strategy. The team used BrightEdge Data Cube to find website issues and... optimize content for mobile users. 60-70% of L'Oreal's traffic comes from mobile. The platform gave insights to boost site performance and support new product launches. L'Oreal used data to create content that matches user search intent and brand priorities.
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L'Oréal used BrightEdge Insights to improve its backlinking strategy. The SEO team worked with brand PR teams to find new... opportunities. They used the platform to run an integrated backlinking campaign. This helped them identify areas for growth. The case highlights collaboration between SEO and PR for better search results.
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BrightEdge helped L'Oréal improve their voice search positioning. L'Oréal used the BrightEdge striking distance report to target keywords and boost... pages in search results. Their content strategy focused on answering common questions and creating how-to content for the beauty industry. L'Oréal saw growth by following BrightEdge recommendations. Voice search became a key part of their SEO approach.
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Microsoft uses SEO to better understand what customers want. Alex Volk explains how this helps Microsoft find new customer opportunities.... SEO also helps Microsoft drive more conversions. The focus is on using search data to improve marketing results. Microsoft values SEO for reaching and converting more users.
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Microsoft uses BrightEdge to manage content and search campaigns in 17 global markets. The platform helps Microsoft optimize performance across... desktop, tablet, and mobile devices. BrightEdge supports scaling of digital marketing efforts worldwide. Microsoft benefits from improved campaign management and performance tracking. The solution enables better coordination of search strategies across regions.
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Microsoft uses Brightedge to manage SEO across global markets. Alex Volk, director of search marketing, highlights features like ContentIQ and... HyperLocal. These tools help Microsoft improve international SEO and content performance. Brightedge supports forecasting and optimization for large-scale campaigns. Microsoft relies on Brightedge to drive better search results worldwide.
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Adobe used BrightEdge to manage a complex SEO and content strategy. Yuliana Kronrod from Adobe explains how BrightEdge features helped... her team. The platform supported integrated search with intent signals. Adobe improved their search approach using BrightEdge tools. The case highlights advanced SEO management for large organizations.
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Adobe used Brightedge to improve SEO results. They focused on scoring rich snippet results and driving innovation. Adobe used insights... from Brightedge to scale their SEO globally. The team also leveraged social signals and conversion data. This helped Adobe succeed with SEO and gain valuable insights.
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Adobe used Brightedge to manage a major international site migration. The project followed a comprehensive product rebranding. Yuliana Kronrod, global... SEO manager, led the effort. Brightedge helped ensure a smooth transition for Adobe’s web presence. The migration supported Adobe’s global digital strategy.
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Adobe uses Brightedge to manage 1. 5 million keywords worldwide. Jay Middleton explains how his global team uses StoryBuilder and...Data Cube for SEO and SEM. The platform helps with content marketing and content velocity. Brightedge is key to Adobe’s future search strategy.
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Adobe used Brightedge to boost organic trial signups. Kirill Kronrod from Adobe used advanced features like Quick Answer reporting and... Story Builder. The integrated platform gave a full view of content marketing and gap analysis. Adobe saw double-digit growth in trial conversions from organic search.
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Brightedge helped Scranton Gillette boost organic traffic by 33%. The team used the platform to train editorial staff on SEO.... They applied these SEO principles across 16 magazine brands. This led to more pageviews and higher engagement. The case shows the impact of SEO education and technology for publishers.
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Brightedge helps Wiley show the real revenue impact of search and content. Wiley's CMO uses Brightedge as a key part... of the marketing stack. The platform supports Wiley's approach to skillset, mindset, and toolset. Brightedge enables Wiley to connect SEO with marketing results. The solution builds trust for enterprise marketing teams.
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Wiley used Brightedge to boost organic traffic by 28%. The team fixed 70,000 site errors with Site Audit. They managed... SEO for 40 million pages. Wiley used API integration and custom metrics to improve reporting. Brightedge helped bring SEO insights to the C-suite. Wiley partnered with Brightedge Professional Services for support.
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Tennant used BrightEdge to boost its international SEO and brand awareness. The global marketing team integrated BrightEdge with AEM to... improve efficiency. The team aimed to grow the organic channel by 3% to 4% year-over-year. BrightEdge's StoryBuilder dashboard helped show the team's value. The platform enabled Tennant to scale SEO operations and strengthen global discoverability.
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Brightedge helped Graco boost organic traffic by 67% to important web pages. Geoff Angell used Data Cube to find Quick... Answers opportunities, growing placements from 2 to 46. He created and optimized content for every stage of the customer journey. A blog post on waste oil management brought new visitors to mid-funnel pages and lead forms. Brightedge supported Graco in driving more leads through better SEO.
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BrightEdge helps Graco drive B2B lead generation through advanced SEO. Graco uses BrightEdge for global keyword research and image optimization.... The platform supports content creators in thinking SEO first. SEO is the main driver of web leads and distributor activity for Graco. BrightEdge's competitor visibility and keyword tracking give Graco clear performance insights.
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Brightedge helped United Airlines fix technical SEO issues during a major site migration. The team used Brightedge dashboards to track... SEO data and show business value. United Airlines managed 180,000 indexed pages and focused on international SEO with new language support. After a Google core update caused a 17% traffic drop, Brightedge data helped make the case for SEO investment. The SEO manager praised Brightedge for insights and support.
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Andrea Berberich used Brightedge to help content creators at Cisco, VMware, and Stanford Health Care. She focused on improving search... rankings for important web pages. Brightedge helped break down SEO silos. Content teams saw better results in search visibility. The platform made it easier for teams to work together on SEO goals.
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Schneider Electric uses Brightedge to deliver SEO dashboards to over 500 users. The company operates in more than 100 countries... and has 170,000 employees. Brightedge helps Schneider Electric share content performance updates across teams. This supports global SEO management and communication. The platform enables automatic reporting for better visibility.
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BrightEdge helped Maxim grow organic traffic by 30%. Maxim used BrightEdge for SEO with a small team. The platform's ease... of use and recommendations made a big difference. Story Builder and industry content supported their strategy. Maxim valued BrightEdge's service and thought leadership.
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Daltile uses Brightedge to improve its content marketing. Amy Rehmeyer, director of digital marketing, leads the effort. The team creates... video and top-of-funnel content with the platform. Brightedge helps Daltile reach more customers online. The company focuses on digital growth and brand visibility.
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