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Retail Case Studies and Customer Success Stories with Brightedge SEO
Cabela's - Retail - Large
BrightEdge helped Cabela's improve content performance marketing and organic traffic. Cabela's used BrightEdge to analyze keyword placement, SERP results, and... sales data. The Data Cube feature helped them compare against competitors and prioritize content focus. BrightEdge enabled clear reporting to executive leadership and improved efficiency, letting one analyst do the work of five. The platform elevated both the marketing program and the strategist's career.
Shades of Light - Retail
BrightEdge helped Shades of Light grow their website authority and drive more revenue. The company used keyword research and content... planning to fill ranking gaps on high-volume topics. They worked with Merkle Inc. to find new opportunities. As a result, organic blog sessions increased by 183%. Organic revenue from blog traffic grew by 1,071%.
Beauty Retailer - Retail
BrightEdge Autopilot helped a beauty retailer boost SEO results. The company faced limits from its website design, making it hard... for Google to index content. Autopilot automated internal linking, moving 2,043 non-brand keywords to page 1. The retailer saw a 308% increase in traffic from non-brand keywords. Pages with Autopilot links had better conversion rates and higher average order value. The retailer is expanding Autopilot to more site areas for added value.
Sweetwater - Retail - Large
BrightEdge helped Sweetwater boost organic-assisted transactions by 38%. The team used BrightEdge Data Cube and Ignite Analysis to reorganize content... and improve SEO. They fixed page taxonomy, navigation, and pagination issues. Sweetwater saw a 63% increase in page 1 ranked keywords and a 20% rise in new organic sessions. BrightEdge tools supported ongoing SEO improvements and tracking.
soak.com - Retail - Medium
BrightEdge helped soak. com boost their SEO channel's contribution by 30%. soak.com, an online bathroom retailer, wanted to improve search...rankings and grow organic traffic. They used BrightEdge Recommendations, Data Cube research, and reporting tools. The platform made it easy to find the best SEO actions. The BrightEdge team also gave helpful support and training. soak.com now keeps their site well maintained and sees more organic conversions.
Rocky Brands - Retail - Large
BrightEdge helped Rocky Brands boost organic search revenue by 30%. The company used Data Cube for keyword research and competitor... analysis. They optimized page titles, meta tags, and created SEO-friendly content. StoryBuilder dashboards tracked performance and shared results. Rocky Brands saw a 73.6% year-over-year revenue increase and a 13.3% rise in new users during the holiday season.
Beauty Retailer - Retail - Large
BrightEdge Autopilot helped a major beauty retailer triple traffic and revenue for key ecommerce pages. The retailer faced limits from... its website structure, which made it hard for Google to index content. Using Autopilot, they moved 2,043 non-brand keywords to page 1 and saw a 308% increase in traffic from non-brand keywords. The solution improved keyword visibility, conversion rates, and average order value. The retailer expanded Autopilot to more product categories for even greater SEO and customer experience gains.
Shades of Light - Retail - Medium
BrightEdge helped Shades of Light boost organic blog sessions by 183%. The company used SEO tools to close keyword gaps... and build topical authority. They worked with Merkle Inc. to plan and create targeted content. This led to a 1,071% increase in organic revenue from blog traffic. The focus was on improving expertise, authority, and trust for their retail site.
Cabela's - Retail - Large
BrightEdge helped Cabela's map content and keywords to the customer funnel. Cabela's needed to guide customers through their journey and... boost engagement. The SEO team used BrightEdge to show content marketing results and secure more budget. The focus was on building digital curb appeal and increasing revenue through better content distribution. Positioning and relevant content were key to success.
Finish Line - Retail - Large
BrightEdge helped Finish Line boost organic traffic by 258% during the back-to-school season. The team used ContentIQ for site audits,... Data Cube for keyword targeting, and Recommendations for on-page SEO. StoryBuilder tracked year-over-year results. Finish Line saw a 65% increase in page-1 rankings and 160% more page views. They outperformed key competitors in share of voice and owned 32% more page-1 keywords for back-to-school terms.
The Container Store - Retail - Large
BrightEdge helped The Container Store boost organic traffic revenue by 96%. The SEO manager used BrightEdge to group pages, select... keywords, and improve on-page SEO. In 7 months, they saw a 93% increase in organic traffic and a 68% rise in organic traffic conversion. Over 1,000 keywords reached the top rank, with a 30% increase in first-position keywords. The Container Store improved content and backlink strategies using BrightEdge.
Marketing and Advertising Case Studies and Customer Success Stories with Brightedge SEO
Noble Studios - Marketing And Advertising - Medium
BrightEdge helped Noble Studios boost organic search results for its agency clients. Noble Studios used the BrightEdge Data Cube 1,000... times daily to drive SEO performance. The platform enabled customized reporting and streamlined processes. Clients saw a 40% year-over-year increase in organic traffic. Noble Studios credits BrightEdge for consistent, measurable SEO gains.
Travel Nevada - Marketing And Advertising
BrightEdge helped Travel Nevada boost their SEO. They used BrightEdge ContentIQ to fix technical issues and improve site content. They... updated internal links, meta descriptions, and image alt text. They used Page Reporting and Keyword Reporting to track progress. Travel Nevada saw a 126% increase in page one keywords and a 135% increase in position one keywords. Their total keyword visibility grew by 24%.
Fathom Education - Marketing And Advertising - Medium
BrightEdge helped Fathom Education analyze local search ranking differences for Central Michigan University. The team tracked branded and non-branded keywords... across multiple Google local search engines. Over 51% of non-branded keywords were volatile, showing large ranking swings. Branded keywords stayed stable, with only 1.43 position average difference. Fathom used these insights to create local-search best practices for colleges.
Travel Nevada - Marketing And Advertising
BrightEdge helped Travel Nevada boost their SEO. They saw a 126% increase in page one keywords and a 135% rise... in position one keywords. Noble Studios used BrightEdge ContentIQ to fix technical SEO issues and improve site content. They used keyword reporting and gap analysis to find new opportunities. Travel Nevada achieved a 24% increase in total keyword visibility and 1842% YoY growth rate.
Direct Agents - Marketing And Advertising - Medium
BrightEdge's Data Cube helped Direct Agents recover a client's lost organic rankings after the Google Pigeon update. The agency used... keyword gap analysis to find underutilized keywords and built evergreen content for high-intent route pages. The site gained 242 new Page One rankings and saw a 157% average increase in rankings. Organic traffic for new route pages rose by 679%, and revenue increased by 431%. BrightEdge enabled Direct Agents to drive strong SEO results for their client.
Overdrive Interactive - Marketing And Advertising - Medium
BrightEdge helped Overdrive Interactive grow AI Overview mentions by 710% in three months. The agency used BrightEdge's AI-powered platform, including... Generative Parser, Data Cube X, and Copilot, to boost authority and optimize content. Overdrive built author profiles and improved blog structure for better search visibility. Their new content ranked #1 for "Top SEO trends 2025" and #4 for "OpenAI shopping." Monthly clicks increased by 66%.
Consumer Goods Case Studies and Customer Success Stories with Brightedge SEO
L'Oréal - Consumer Goods - Very Large
BrightEdge helped L'Oréal improve their voice search positioning. L'Oréal used the BrightEdge striking distance report to target keywords and boost... pages in search results. Their content strategy focused on answering common questions and creating how-to content for the beauty industry. L'Oréal saw growth by following BrightEdge recommendations. Voice search became a key part of their SEO approach.
Stanley - Consumer Goods - Large
BrightEdge seo platform helped Stanley double organic traffic and revenue after a major site migration. Stanley merged two web properties... to one, aiming to avoid traffic loss and boost search results. The migration led to a 200% increase in organic traffic and daily revenue nearly doubled. Over 600 new keywords reached page one, with 40% of all keywords on the first page and 7.5% in the #1 spot. Careful planning and tracking ensured strong SEO performance throughout the process.
L'Oréal - Consumer Goods
BrightEdge helped L'Oréal improve their voice search strategy. L'Oréal used BrightEdge's striking distance report to target keywords and push pages... higher in search results. The team focused on creating content that answers common questions and how-to queries in the beauty industry. They worked closely with content strategy teams to optimize for voice search. L'Oréal saw growth after implementing BrightEdge's recommendations.
Crayola - Consumer Goods
BrightEdge helped Crayola adapt its marketing during the pandemic. Crayola used BrightEdge's search data to change its content strategy. The... platform showed new trends and search behaviors. Crayola used these insights to guide decisions and find new opportunities. This helped Crayola meet customer needs and keep engagement high.
American Licorice Company - Consumer Goods
BrightEdge helped American Licorice Company grow their online business. The e-commerce team used BrightEdge tools to find new ways to... boost site visibility and traffic. They set up page groups for each brand and product line. This made it easy to spot gaps in traffic and revenue. By the end of 2023, they saw a 240% increase in organic traffic and a 95% rise in organic revenue. The team reached $1M in sales from organic search.
Crayola - Consumer Goods - Large
BrightEdge helped Crayola adapt its marketing strategy during the pandemic. Crayola used BrightEdge's enterprise SEO software to track new search... trends and inform content decisions. The platform provided real-time search data, guiding Crayola's organic search and broader marketing efforts. This allowed Crayola to quickly pivot and meet changing customer needs, driving engagement with creative experiences.
Information Technology and Services Case Studies and Customer Success Stories with Brightedge SEO
Teradata - Information Technology And Services
BrightEdge helped Teradata improve its website SEO. The Teradata team used BrightEdge for keyword research, site audits, and tracking page... rankings. They identified gaps in SEO and built a plan to boost performance. In the first 12 months, Teradata saw a 1,089% increase in traffic. In the first 5 months, traffic grew by 723%. BrightEdge made it easier for Teradata to reach its SEO goals.
Rackspace - Information Technology And Services - Very Large
BrightEdge helped Rackspace boost non-branded keyword traffic by 212%. Rackspace faced tough competition from AWS and others, with content gaps... in key areas. They increased on-site content and launched an earned media campaign. Using BrightEdge, they tracked over 1,000 keywords and improved rankings for 6 non-branded keywords by an average of 61 positions. Rackspace moved all targeted keywords to the first page, averaging position 5.6.
IBM - Information Technology And Services - Very Large
BrightEdge helped IBM boost organic traffic by 6% and increase traffic engagement by 13%. IBM switched from an internal SEO... tool that lacked category tracking and data integration. BrightEdge enabled IBM to create a clear page hierarchy and a new SEO framework. The platform's dashboard and analytics features let product owners track performance and focus on key keywords. IBM also expanded SEO internationally using BrightEdge’s ContentIQ for technical fixes.
Teradata - Information Technology And Services - Large
BrightEdge helped Teradata boost SEO performance. The Teradata team used BrightEdge for keyword research, site audits, and tracking page rankings.... They saw a 1,089% increase in website traffic in 12 months and a 723% increase in the first 5 months. BrightEdge made it easier for Teradata to find SEO gaps and improve top-performing pages. The solution helped Teradata reach its SEO goals quickly.
The Network Inc. - Information Technology And Services - Medium
BrightEdge helped The Network Inc. boost organic traffic by 226%. The team used competitor content analysis and keyword audits to... find new content ideas. This led to a 41,600-visitor increase to the main site and a 50,500-visitor jump for the blog. Blog traffic rose by 90%. Top position keywords doubled. The Network Inc. used BrightEdge to compete with larger rivals and drive business growth.
Kroll - Information Technology And Services - Large
BrightEdge helped Kroll boost share of voice by 285%. Kroll used BrightEdge site recommendations to improve on-page SEO and content.... This led to a jump in traffic and a 71% share of traffic from page one results. Kroll earned $300,000 in extra revenue. The campaign focused on lead generation and organic search growth.
Financial Services Case Studies and Customer Success Stories with Brightedge SEO
Verifi - Financial Services
BrightEdge helped Verifi boost organic search traffic by 37% in under a year. Verifi used Data Cube and longtail keyword... features to find better keywords and improve content. The number of ranked keywords grew by 88%. Their search footprint jumped 658%. Verifi nearly doubled indexed keywords and saw strong SEO growth.
CION Investments - Financial Services
BrightEdge helped CION Investments improve their SEO. CION used BrightEdge for keyword research, recommendations, and content optimization. They created unique... content to avoid competing with their own pages. CION saw a 58% increase in position one keywords, a 97.9% increase in position two keywords, and a 100% increase in position five to ten keywords. The team kept bounce rates low and time on site high using BrightEdge.
CBIZ, Inc. - Financial Services
BrightEdge helped CBIZ, Inc. improve B2B SEO lead generation. CBIZ used BrightEdge for keyword research, competitive analysis, and reporting. The... platform made it easier to show SEO results to different service line managers. CBIZ now gets 50-70% of its site traffic from organic search. New client accounts from SEO can be worth tens to hundreds of thousands of dollars. BrightEdge made managing and reporting on SEO much simpler for CBIZ.
CION Investments - Financial Services - Medium
BrightEdge helped CION Investments boost position one keywords by 58%. The finance company used BrightEdge for keyword research and content... optimization. They avoided competing with their own pages by grouping keywords and creating unique content. CION saw a 97.9% increase in position two keywords and a 100% increase in position 5-10 keywords. BrightEdge became their daily SEO tool, driving more organic traffic and improving site engagement.
OnDeck - Financial Services - Medium
BrightEdge ContentIQ helped OnDeck fix technical SEO issues. OnDeck saw a 79% drop in severe site errors and a 231%... jump in Quick Answers. The team used ContentIQ to audit and improve their site. They resolved 404s, improved page speed, and optimized landing pages. These changes boosted their search visibility and content performance.
Hospital & Health Care Case Studies and Customer Success Stories with Brightedge SEO
Cleveland Clinic - Hospital & Health Care
BrightEdge helped Cleveland Clinic improve SEO for its 20,000+ page website. The team used BrightEdge Data Cube for keyword research... and content optimization. They trained over 90 coworkers in SEO and restructured their health content library. Results included a 43% increase in SEO traffic, 16% more appointment sessions, and a 97% improvement in page load time. Two-thirds of website visitors now come from organic search.
Advanced Recovery Systems - Hospital & Health Care - Large
BrightEdge helped Advanced Recovery Systems boost SEO revenue by 87% in one year. The team used BrightEdge keyword research and... competitor analysis to find high-intent keywords and content gaps. They published new blog and core content regularly, plus monthly premium pieces. This strategy led to a 441% increase in SEO visits, 188% more organic listings, and a 51% drop in average cost per admission. ARS saw fast, high-impact business results from the BrightEdge platform.
AGA - American Gastroenterological Association - Hospital & Health Care
BrightEdge helped AGA improve their SEO after a website redesign caused a loss in search rankings and traffic. AGA used Data... Cube and ContentIQ to expand their reach and create patient-focused content. The Communications, IT, and Marketing teams worked together to fix technical issues and report on SEO performance. AGA moved their priority GERD page to page one in search results. BrightEdge made it easier for AGA to show SEO wins and identify new opportunities.
Consumer Electronics Case Studies and Customer Success Stories with Brightedge SEO
Seagate - Consumer Electronics - Very Large
BrightEdge helped Seagate boost overall traffic by 20%. Seagate used BrightEdge to improve content marketing and SEO. The platform integrated... with Seagate's analytics for better measurement. Seagate switched from a competitor to BrightEdge for advanced capabilities. The team saw steady growth in new site visits. Content mapping and customer journey tracking improved.
Philips Hue - Consumer Electronics - Very Large
BrightEdge helped Philips Hue launch a UK blog that drove 10,000 visits per month. The team used BrightEdge for keyword... research and content optimization. They focused on high-volume, low-competition keywords to boost SEO. In 6 months, Philips Hue gained 400,000 more organic impressions and a 2.5% clickthrough rate. The blog strategy expanded their reach beyond core brand keywords.
Seagate - Consumer Electronics - Very Large
BrightEdge helped Seagate boost ranked keywords from 5 to over 32, a 6-fold increase. Seagate saw a 15% rise in... referred traffic and a 20% jump in new visitor traffic. Clickthrough rates on calls to action went up by 8%. The content marketing team used BrightEdge to plan, track, and measure SEO performance. Management called the campaign a success.
Education Case Studies and Customer Success Stories with Brightedge SEO
Delta Education - Education
BrightEdge Data Cube and StoryBuilder helped Delta Education boost organic traffic. Delta used Data Cube to find keyword opportunities and... segment visitors by intent. They created content for each stage of the buyer journey and added clear calls to action. StoryBuilder organized topics along the customer journey. Indexed organic keywords grew by 330%. Organic traffic to CDL.com increased by 230% in four months.
Delta Education - Education - Large
BrightEdge Data Cube and StoryBuilder helped Delta Education boost indexed organic keywords by 330%. Organic traffic to CDL.com grew by... 230% in just four months. Delta Education used keyword research and content mapping to match user intent. They created content for each stage of the buyer journey. Clear calls-to-action guided visitors to request information or apply.
Atomic212 and Torrens University - Education - Large
BrightEdge helped Atomic212 and Torrens University boost organic leads by 76% year-over-year. They used SEM data and BrightEdge's Opportunity Forecasting... to target high-conversion keywords. The team improved mobile course pages and optimized for voice search and SERP features. Results included a 101% rise in non-brand visibility, a 105% increase in Quick Answers, and a 39% jump in featured snippets. BrightEdge's SEO platform drove more efficient marketing and higher organic conversions.
Accounting Case Studies and Customer Success Stories with Brightedge SEO
MYOB - Accounting
BrightEdge helped MYOB boost trial sign ups by 162%. MYOB used BrightEdge for keyword research, reporting, and SEO optimization. The... team wanted to increase leads and sales from organic search. In three months, they gained over 2,000 new leads. BrightEdge replaced their old rank tracking tool and improved dashboarding and keyword tracking.
MYOB - Accounting - Large
BrightEdge helped MYOB boost trial sign ups by 162%. MYOB used BrightEdge to improve organic search and lead generation. The... platform replaced their old rank tracking tool. MYOB gained over 2,000 new leads in three months. BrightEdge features supported better dashboarding, reporting, and keyword tracking.
Consumer Services Case Studies and Customer Success Stories with Brightedge SEO
Stanley Steemer - Consumer Services
BrightEdge helped Stanley Steemer boost their SEO after shifting to a professional services model. The company used BrightEdge Instant and... Hyper Local Analysis to understand local search trends and connect with new customers. Stanley Steemer saw a 44.5% increase in Google 3-pack visibility. Organic traffic grew by 36%. These results helped them recover business lost during the pandemic.
UL - Consumer Services - Very Large
BrightEdge helped UL, a global safety science company, boost page impressions by over 2 million in six months. Before BrightEdge, UL... had no formal SEO practice and struggled to track keywords and competitor performance. Using Data Cube, they improved keyword research and gap analysis. StoryBuilder reports enabled over 60 divisions to monitor their own metrics. BrightEdge gave UL a scalable SEO solution and empowered teams with unlimited access and training.
Computer Software Case Studies and Customer Success Stories with Brightedge SEO
BrightEdge - Computer Software - Medium
BrightEdge used its own SEO platform and best practices to boost organic revenue by 156%. The team formed a cross-department... SEO group and fixed technical issues, improved page load time, and created 95 new FAQ and SEO topic pages. They used Data Cube for gap analysis and Universal Reporting for Quick Answers. The blog was redesigned and HTTPS migration completed. Results included a 218% growth in page 1 keywords, 142% more organic traffic, and 130% more leads.
Paycor - Computer Software
BrightEdge Data Cube helped Paycor grow organic leads by 994%. Paycor used the platform for SEO, content optimization, and site... migrations. The team spent 25 hours a week on SEO tasks. They saw a 308% increase in site visits year over year. Paycor reached top search positions for key HR topics. BrightEdge dashboards saved time and improved content strategy.
Automotive Case Studies and Customer Success Stories with Brightedge SEO
National Tyres and Autocare - Automotive
BrightEdge helped National Tyres and Autocare boost local SEO. The company wanted more people to visit their stores and show... up in Google’s local 3-pack. They used BrightEdge’s keyword research and local SEO tools to find new keywords and build a strong content plan. As a result, blog traffic grew by 1,372% and Page 1 search rankings rose by 171%. They did this without hiring an agency, using only the BrightEdge platform.
National Tyres and Autocare - Automotive - Large
BrightEdge's enterprise SEO platform helped National Tyres and Autocare boost blog traffic by 1,372%. The company used local SEO tools... to target high-value keywords and improve Google local 3-pack visibility. Page 1 search rankings increased by 171%. National Tyre did not need to hire an agency or build tools in-house. The solution drove more website traffic and improved local search marketing results.
Restaurants Case Studies and Customer Success Stories with Brightedge SEO
Charleys - Restaurants
BrightEdge helped Charleys improve their website and SEO. Wildfire used BrightEdge tools for site audits, technical SEO fixes, and on-page... optimization. Charleys saw their first-page keyword rankings jump from 24 to 609. Organic impressions grew by 166.32% and clicks by 53.5%. Revenue from search traffic increased by over 60% in two years. The new site also improved user experience and online ordering.
Charleys - Restaurants - Large
BrightEdge helped Charleys boost organic revenue by over 60%. Wildfire used BrightEdge’s Site Audit, SearchIQ, and Recommendations to fix technical... SEO, improve on-page SEO, and enhance user experience. Charleys’ site now detects user location and updates menus automatically. First-page keyword rankings jumped from 24 to 609. Organic impressions rose 166.32% and clicks increased 53.5%.
Media Production Case Studies and Customer Success Stories with Brightedge SEO
Stack.com - Media Production - Medium
BrightEdge Intent Signal helped Stack. com boost SEO site traffic by 61% in one month. The digital publisher used BrightEdge...Data Cube to find 120 high-potential fitness keywords. They analyzed SERP visibility and competitive landscape, then launched new content and redesigned pages. Bounce rate dropped by 73%. Stack.com reached #1 ranking for the keyword 'hip thrust.' BrightEdge enabled fast, data-driven SEO improvements for digital publishing.
Time Inc. - Media Production - Very Large
BrightEdge helped Time Inc. boost organic search traffic by 34%. The company fixed over 500 crawl errors and improved internal... links using BrightEdge's SEO platform. Food & Wine's Page 1 keyword count rose from 620 to 757. Travel and Leisure keywords and traffic increased by 45%. Time Inc. achieved these SEO results in just 3-4 months.
Apparel & Fashion Case Studies and Customer Success Stories with Brightedge SEO
Windsor Store - Apparel & Fashion
BrightEdge helped Windsor Store improve SEO and image rankings. Windsor built an internal SEO team and used BrightEdge tools for... keyword research, technical SEO, and content optimization. They fixed technical errors, optimized product pages, and re-platformed to Shopify. In six months, Windsor saw a 59% increase in page one keyword rankings and a 55% increase in ranking image results. Impressions grew by over 73% and relevant keyword rankings also increased.
Altar'd State - Apparel & Fashion - Large
BrightEdge helped Altar'd State boost online fashion sales. The brand used Data Cube X and AutoPilot to find content gaps... and automate internal linking. Dress pages saw a 24.57% rise in organic search revenue. Easter landing page revenue jumped 52% year over year. Trend pages like "Butter Yellow" brought thousands in new organic revenue. Altar'd State built topical authority and improved search visibility across key categories.
Manufacturing Case Studies and Customer Success Stories with Brightedge SEO
Graco Inc. - Manufacturing - Large
BrightEdge helped Graco Inc. boost SEO results. Graco saw a 718% increase in People Also Ask results. Quick Answer results... rose by 145%. Ranking images increased by 35%. The team used technical SEO, image optimization, and keyword tracking. Graco gained more leads and organic traffic with BrightEdge's platform.
Labconco - Manufacturing - Medium
BrightEdge helped Labconco boost online leads by 8%. Labconco used BrightEdge to target high-intent keywords and improve SEO for over... 11,000 product pages. The Ignite Report and keyword reporting tools guided content updates and landing page choices. Labconco saw two extra quote requests per week and a steady rise in traffic. Their homepage gained 463 visits and 7,604 page views weekly in the first year.
Construction Case Studies and Customer Success Stories with Brightedge SEO
Solomon Colors - Construction - Medium
BrightEdge helped Solomon Colors boost their SEO. They combined five sites into one with a focus on image optimization and... SEO best practices. Solomon Colors saw an 85% increase in keywords ranked on page one. They also achieved a 113% increase in ranking image results. This improved their organic traffic and customer experience.
Events Services Case Studies and Customer Success Stories with Brightedge SEO
Lake Tahoe Visitors Authority (LTVA) - Events Services - Medium
BrightEdge helped Lake Tahoe Visitors Authority boost TahoeSouth. com's mobile organic search traffic by 345%. Noble Studios used BrightEdge's content...performance marketing platform to find high-intent keywords and optimize event pages. Mobile page views increased by 102%. Desktop traffic rose 14%. The SEO strategy focused on long-tail keywords and ongoing optimization. This led to more qualified visitors and higher conversion rates for local businesses.
Non-Profit Organization Management Case Studies and Customer Success Stories with Brightedge SEO
Yosemite/Mariposa County Tourism Bureau - Non Profit Organization Management
BrightEdge's SEO platform helped Yosemite/Mariposa County Tourism Bureau boost organic traffic by 54% after merging two websites. Noble Studios used... BrightEdge Data Cube to find new keyword opportunities and optimize content. In July, new users increased by 41%. The bureau met 235% of its partner referral goal and 400% of its signup goal. BrightEdge's tools made it easy to track and show these SEO results.
Transportation/Trucking/Railroad Case Studies and Customer Success Stories with Brightedge SEO
Melton Truck Lines - Transportation/Trucking/Railroad - Large
BrightEdge helped Melton Truck Lines increase website traffic by 25% without creating new content. The team used BrightEdge's Data Cube... for real data insights, outperforming tools that rely on extrapolated data. The platform enabled a deep SEO analysis and competitive comparison, leading to strong internal support for SEO. Melton Truck Lines saw a 25% month-over-month gain on 10 striking distance keywords, driving measurable results in the transportation industry.
Design Case Studies and Customer Success Stories with Brightedge SEO
Thrive - Design - Small
BrightEdge helped Thrive, a product design firm, boost their online visibility. AIS Media used BrightEdge’s Data Cube to build a... targeted SEO campaign. Thrive saw an 88% increase in page one rankings and a 65% rise in organic traffic in 12 months. The campaign helped Thrive attract high-value clients and grow their online market share. Thrive’s website became a key channel for new business leads.
Publishing Case Studies and Customer Success Stories with Brightedge SEO
Wiley - Publishing - Large
BrightEdge helped Wiley recover from a major search engine penalty. Wiley used BrightEdge to fix technical SEO issues and optimize... content. They gained over 6 million extra monthly page views and saw a 90% increase in SEO traffic. This led to more than $1,860,000 in new annual revenue. BrightEdge made it easy for Wiley to prove the value of SEO and get management support.
Health, Wellness and Fitness Case Studies and Customer Success Stories with Brightedge SEO
Orangetheory Fitness - Health, Wellness And Fitness
BrightEdge helped Orangetheory Fitness boost their SEO. Orangetheory wanted to show they are more than a gym and grow their... brand online. Using BrightEdge ContentIQ and Hyperlocal Rank Reporting, they found new long-tail keywords and improved their content. They saw a 104% increase in organic traffic and a 9.9% rise in new organic users. Branded search grew by 13.1% in 2018 and 16.7% in 2019. New studio leads went up by 26.6% in the first year. Year-over-year revenue increased by 9.7%.
Insurance Case Studies and Customer Success Stories with Brightedge SEO
Manulife Singapore - Insurance
BrightEdge helped Manulife Singapore improve their SEO. The team used BrightEdge to track keywords, fix site errors, and optimize content.... They reduced 90% of site errors after a site migration. Organic traffic increased by 38% year over year. 60% of priority keywords moved to page one. The team saved 75% of their time on data compilation using BrightEdge.
Other Industry Case Studies and Success Stories with Brightedge SEO
3M - Manufacturing - Very Large
BrightEdge helped 3M manage SEO for 6000 websites across 100 countries. 3M used BrightEdge to find high value keywords, build... landing pages, and track rankings. They formed an SEO council to address global challenges and unify strategy. 3M saw 20% year-over-year growth in organic traffic for three years. This growth brought $25,000 a month in value for one business unit.
Epicor - Computer Software - Large
BrightEdge helped Epicor recover from a Google Penguin penalty. Epicor lost over 90% of its organic traffic after being deindexed.... Using BrightEdge dashboards, Dawna Olsen identified harmful backlinks and disavowed them. She worked with affiliates to remove bad links and diversify anchor text. After a reconsideration request, Epicor's penalty was lifted. Organic traffic jumped 23% and competitive share tripled.
Groupon - Internet - Large
BrightEdge helped Groupon uncover that up to 60% of direct traffic was actually search traffic. Groupon's director of search, Gene... McKenna, de-indexed the site to test traffic sources. After de-indexing, direct traffic on interior pages dropped in line with search traffic. Up to 75% of Internet Explorer search visits were misreported as direct. This showed the need for accurate SEO analytics and highlighted the value of the BrightEdge platform.
Fathom - Marketing And Advertising - Medium
BrightEdge helped Fathom analyze local search ranking differences for Central Michigan University. Fathom used BrightEdge to track keyword performance across... Google local search engines in multiple cities. Branded keywords stayed within 1.43 positions of the national baseline, while non-branded keywords showed an average 11.06 position variance. The experiment revealed that local SEO strategies are key for educational institutions facing high competition. Fathom leveraged BrightEdge dashboards and customer success support for actionable insights.
Verifi - Financial Services - Medium
BrightEdge helped Verifi, a financial software company, grow organic search traffic by 37% in under a year. Know Agency used... Data Cube and longtail keyword features to find better keywords and improve content. Verifi doubled its indexed keywords and saw a 658% increase in search footprint. The team used competitive analysis and content mapping to boost results. BrightEdge Ignite and knowledge base topics also helped Verifi reach more customers.
Lou Malnati's Restaurant - Restaurants - Medium
BrightEdge SEO platform helped Lou Malnati's Restaurant achieve 30% revenue growth. The company used Opportunity Forecasting and Share of Voice... to improve local SEO and national ecommerce. They focused on optimizing for competitive Chicago markets. Both their restaurant and ecommerce sites saw strong gains. BrightEdge enabled them to beat every goal for two years.
Twilio - Information Technology And Services - Large
BrightEdge helped Twilio boost traffic to its glossary pages by 86%. Twilio used Data Cube gap analysis and the Tasks... feature to find and assign new content topics. The team increased page publishing and improved site speed with technical enhancements. StoryBuilder tracked results and dashboards kept stakeholders informed. BrightEdge empowered product managers to target the right topics for each persona.
Yosemite/Mariposa County Tourism Bureau - Non Profit Organization Management - Medium
BrightEdge helped Yosemite/Mariposa County Tourism Bureau boost organic traffic by 54% after a site migration. Noble Studios used BrightEdge's SEO... platform and Data Cube to find new keyword opportunities and optimize content. In July, organic traffic jumped 54% and new users increased by 41%. The bureau met 235% of its partner referral goal and 400% of its signup goal. BrightEdge's keyword tracking and StoryBuilder tools showed clear SEO gains and more visits for local partners.
Lake Tahoe Visitors Authority (LTVA) and Noble Studios - Events Services
BrightEdge helped Lake Tahoe Visitors Authority and Noble Studios boost TahoeSouth. com's mobile organic search traffic by 345%. They used...BrightEdge's content performance marketing platform to find high-intent keywords and optimize event pages. Mobile page views increased by 102%, and overall desktop traffic rose 14%. The SEO strategy focused on long-tail keywords and ongoing optimization. This led to more qualified visitors and higher conversion rates for local businesses.
Sweetwater - Retail - Large
BrightEdge helped Sweetwater improve technical SEO for its ecommerce site. The team used BrightEdge Data Cube and Ignite Analysis to... reorganize content and optimize internal linking. They fixed pagination issues and prioritized search concepts using SERP data. Sweetwater saw a 38% increase in organic-assisted transactions, 20% more new organic sessions, and 39% more ranked keywords.
Labconco - Manufacturing - Medium
BrightEdge helped Labconco boost online leads by 8%. Labconco used BrightEdge to find high-intent keywords that competitors ranked for. They... created new content for over 100 distributors and optimized hundreds of product pages. The Ignite Report and Keyword Reporting tools guided their SEO strategy. Labconco saw steady traffic growth and two extra quote requests per week in the first six months.
OnDeck - Financial Services - Medium
BrightEdge ContentIQ helped OnDeck fix technical SEO issues. The audit found problems like slow page load and 404 errors. OnDeck... used the tool to resolve these and improve landing pages. From January to July 2018, they saw a 79% drop in severe site errors and a 231% increase in Quick Answers. This boosted their SEO and content performance.
Finish Line - Retail - Large
BrightEdge helped Finish Line boost organic traffic by 258% for their back-to-school campaign. The team used ContentIQ for site audits... and Data Cube for keyword research. They fixed technical issues and optimized content with on-page SEO recommendations. StoryBuilder tracked results, showing a 65% increase in page-1 rankings and 160% more page views. Finish Line surpassed competitors in share of voice and owned 32% more page-1 keywords for back-to-school terms.
UL - Consumer Services - Very Large
BrightEdge helped UL, a global safety science company, increase page impressions by over 2 million in six months. Before using BrightEdge,... UL had no formal SEO practice and struggled to track keywords and competitor performance. With Data Cube and StoryBuilder, UL's marketing team gained clear keyword insights and created over 60 monthly reports for different divisions. BrightEdge enabled scalable SEO reporting and empowered teams to self-serve their needs. UL plans to rely on BrightEdge for an upcoming large-scale site migration.
Nestlé's Meritene - Food & Beverages - Very Large
BrightEdge helped Nestlé's Meritene boost organic traffic from 435 to 67,735 visits in one year. The team used BrightEdge Data... Cube and Recommendations to target high-value keywords and optimize content. Meritene achieved over 90 page one rankings, surpassing Wikipedia for key health terms. The brand reached 73% more users in its target age group. SEO dashboards tracked and shared these results.
Rocky Brands - Consumer Goods - Large
BrightEdge helped Rocky Brands boost organic search revenue by 30%. The team used Data Cube for keyword research and competitor... analysis. They optimized content and meta tags with BrightEdge Recommendations. StoryBuilder dashboards tracked SEO performance and shared results. In November, new users rose 13.3% and revenue grew 73.6% year-over-year. Rocky Brands saw 1,479 more keywords on page 1 in Google US.
Philips Hue - Consumer Electronics - Large
BrightEdge helped Philips Hue launch a new UK blog, driving 400,000 more organic impressions in 6 months. The team used... BrightEdge for keyword research and content optimization. They focused on high-volume, non-branded keywords like “bedroom lighting ideas.” The blog now brings 10,000 visits per month in one market. Clickthrough rate reached 2.5%. Philips Hue is expanding this SEO strategy to more countries.
soak.com - Retail - Medium
BrightEdge helped soak. com, an online bathroom retailer, boost their SEO channel's contribution to all sessions by 30%. The SEO...manager used BrightEdge Recommendations, Data Cube research, and detailed reporting to improve search rankings and organic traffic. The platform made it easy to prioritize on-site actions and manage technical SEO across three ecommerce sites. Support from the BrightEdge team and professional services was key to overcoming legacy SEO challenges.
Melton Truck Lines - Transportation/Trucking/Railroad - Large
BrightEdge helped Melton Truck Lines increase website traffic by 25% in one month. They achieved this growth without creating any... new content. The team used BrightEdge's Data Cube for real data insights and competitive analysis. The platform made it easier to get buy-in for content and SEO. Melton Truck Lines saw strong results on 10 striking distance keywords.
Overdrive Interactive - Marketing And Advertising - Medium
BrightEdge helped Overdrive Interactive grow AI Overview mentions by 710% in three months. The agency used BrightEdge Generative Parser, Data... Cube X, and Copilot for content optimization and keyword research. They built author profiles and improved blog structure to boost authority. Overdrive achieved a 66% increase in monthly clicks and top search rankings for new content. The platform supported their digital marketing and SEO goals.
Direct Agents - Marketing And Advertising - Medium
BrightEdge's Data Cube helped Direct Agents recover a client's lost organic rankings after the Google Pigeon update. The agency used... keyword gap analysis to find underutilized keywords and built evergreen content for high-intent route pages. The site gained 242 new Page One rankings and a 157% average increase in rankings. Organic traffic for new pages rose by 679%, and revenue increased by 431%. BrightEdge enabled Direct Agents to drive strong SEO results for their client.
Wiley - Publishing - Large
BrightEdge helped Wiley recover from a major search engine penalty. Wiley used BrightEdge to fix technical SEO issues and optimize... content. They gained over 6 million extra page views per month and saw a 90% increase in SEO traffic. This led to more than $1,860,000 in new annual revenue. BrightEdge made it easy for Wiley to track results and prove the value of SEO.
The Network Inc. - Information Technology And Services - Large
BrightEdge helped The Network Inc. boost organic traffic by 226%. The company used BrightEdge for a competitor content audit and... keyword analysis. This led to a 41,600-visitor increase to the site and a 50,500-visitor increase to the blog. Blog traffic rose by 90%. The Network Inc. also doubled its top position keywords. These results supported business growth and revenue goals.
The Tombras Group - Marketing And Advertising - Large
BrightEdge Content IQ and Hyperlocal Rank Reporting helped The Tombras Group boost Orangetheory Fitness’s non-branded organic search traffic by 104%. The SEO strategy... led to a 26.6% increase in new studio lead growth and a 9.7% year-over-year revenue increase. Tombras used long-tail keywords and SEO-driven copy to improve brand awareness and drive more leads. The partnership delivered actionable insights and improved local SEO performance for Orangetheory Fitness.
Teradata - Information Technology And Services - Very Large
BrightEdge Content IQ helped Teradata fix technical SEO issues and optimize content. The team doubled optimized pages in six weeks.... Teradata saw a 3X increase in B2B leads in less than five months. Keywords ranked on page one grew by over 32%. The solution improved competitor analysis and content strategy.
CBIZ, Inc. - Financial Services - Very Large
BrightEdge helped CBIZ, Inc. improve B2B SEO lead generation. CBIZ used BrightEdge Gap Analysis to boost organic traffic share to... 50–70%. The team captured and nurtured leads worth tens to hundreds of thousands of dollars per new client. Visual SEO reporting made it easier to work with service line managers. CBIZ saw major gains in new accounts after focusing on SEO with BrightEdge.
Rackspace - Information Technology And Services - Large
BrightEdge helped Rackspace boost non-branded keyword traffic by 212%. Rackspace used BrightEdge to track over 1,000 keywords and find new... link-building opportunities. The team launched an earned media campaign and increased on-site content. Rackspace moved 6 non-branded keywords up an average of 61 positions, reaching an average position of 5.6. These SEO improvements drove more leads and customer education for Rackspace.
The Container Store - Retail - Large
BrightEdge helped The Container Store boost organic traffic revenue by 96%. The SEO manager used BrightEdge to group pages, select... keywords, and optimize on-page content. The team also mapped backlinks and targeted new link sources. In 7 months, they saw a 30% increase in keywords in the top rank, a 93% rise in organic traffic, and a 68% jump in organic traffic conversion. BrightEdge made it easier to create high-performing pages and track SEO results.
Stanley - Consumer Goods - Large
BrightEdge helped Stanley migrate two web properties into one site. The goal was to avoid losing organic traffic and revenue.... After migration, Stanley saw a 200% increase in organic traffic and doubled daily revenue from organic search. Over 600 new keywords reached page one, with nearly 40% of all keywords on the first page and 7.5% in the #1 spot. Careful planning and SEO strategy drove these results.
Seagate - Consumer Electronics - Very Large
BrightEdge helped Seagate boost overall traffic by 20%. Seagate used BrightEdge to connect analytics and content marketing. The platform made... it easy to track gains from multiple channels. Seagate switched from a competitor for BrightEdge's advanced SEO technology. They saw steady growth in new site visits. BrightEdge integrated with Seagate's existing analytics for better reporting.
Time Inc. - Media Production - Very Large
BrightEdge helped Time Inc. boost Food & Wine's Page 1 keyword count from 620 to 757. This led to a... 34% increase in traffic and ad inventory. Travel and Leisure keywords and traffic rose by 45%. Time Inc. used site audits, keyword modeling, and on-page SEO tools. Fixing 500+ crawl errors and improving sitemaps drove strong SEO results.
Noble Studios - Marketing And Advertising - Medium
BrightEdge helped Noble Studios drive a 40% year-over-year increase in organic traffic for its clients. Noble Studios used the BrightEdge... Data Cube about 1,000 times per day to support SEO efforts. The platform enabled efficient keyword research, competitive analysis, and custom reporting. Noble Studios credits BrightEdge for standardizing and improving SEO results across its agency client base. The partnership made SEO processes more consistent and effective.
Cabela's - Retail - Large
BrightEdge helped Cabela's improve content performance marketing and organic traffic. Cabela's used BrightEdge analytics to prioritize content and track sales,... rankings, and traffic. The Data Cube feature let them compare against competitors and make better decisions. BrightEdge made it easy to show leadership the value of content marketing. One analyst could do the work of five using the platform. Cabela's proved the impact of content marketing to the board of directors.
Customer Success Stories of Brightedge SEO
Overdrive Interactive Achieves 710% AI Overview Growth with BrightEdge
Overdrive Interactive achieved a 710% increase in AI Overview mentions using BrightEdge's AI-powered platform. By leveraging tools like BrightEdge Generative... Parser and Data Cube X, Overdrive enhanced its digital marketing expertise and secured top search rankings. This strategic use of BrightEdge's platform resulted in a 66% monthly click increase, demonstrating the platform's effectiveness in improving search visibility and authority.