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Retail Case Studies and Customer Success Stories with Brightedge SEO
Beauty Retailer - Retail
BrightEdge Autopilot helped a beauty retailer boost SEO results. The company faced limits from its website design, making it hard... for Google to index content. Autopilot automated internal linking, moving 2,043 non-brand keywords to page 1. The retailer saw a 308% increase in traffic from non-brand keywords. Pages with Autopilot links had better conversion rates and higher average order value. The retailer is expanding Autopilot to more site areas for added value.
Shades of Light - Retail
BrightEdge helped Shades of Light grow their website authority and drive more revenue. The company used keyword research and content... planning to fill ranking gaps on high-volume topics. They worked with Merkle Inc. to find new opportunities. As a result, organic blog sessions increased by 183%. Organic revenue from blog traffic grew by 1,071%.
Unique Vintage - Retail
BrightEdge Intent Signal helped Unique Vintage, an online and retail clothing store, boost new visitor acquisition. The team used Intent... Signal to analyze and categorize their top 250 PPC keywords. They optimized their SEM media mix and focused on keywords where their content ranked above the fold. The Defend keyword group saw a 10% lower bounce rate. Unique Vintage gained actionable insights to maximize their PPC budget and improve site engagement.
Consumer Goods Case Studies and Customer Success Stories with Brightedge SEO
American Licorice Company - Consumer Goods
BrightEdge helped American Licorice Company grow their online business. The e-commerce team used BrightEdge tools to find new ways to... boost site visibility and traffic. They set up page groups for each brand and product line. This made it easy to spot gaps in traffic and revenue. By the end of 2023, they saw a 240% increase in organic traffic and a 95% rise in organic revenue. The team reached $1M in sales from organic search.
Crayola - Consumer Goods
BrightEdge helped Crayola adapt its marketing during the pandemic. Crayola used BrightEdge's search data to change its content strategy. The... platform showed new trends and search behaviors. Crayola used these insights to guide decisions and find new opportunities. This helped Crayola meet customer needs and keep engagement high.
L'Oréal - Consumer Goods
BrightEdge helped L'Oréal improve their voice search strategy. L'Oréal used BrightEdge's striking distance report to target keywords and push pages... higher in search results. The team focused on creating content that answers common questions and how-to queries in the beauty industry. They worked closely with content strategy teams to optimize for voice search. L'Oréal saw growth after implementing BrightEdge's recommendations.
Financial Services Case Studies and Customer Success Stories with Brightedge SEO
CBIZ, Inc. - Financial Services
BrightEdge helped CBIZ, Inc. improve B2B SEO lead generation. CBIZ used BrightEdge for keyword research, competitive analysis, and reporting. The... platform made it easier to show SEO results to different service line managers. CBIZ now gets 50-70% of its site traffic from organic search. New client accounts from SEO can be worth tens to hundreds of thousands of dollars. BrightEdge made managing and reporting on SEO much simpler for CBIZ.
CION Investments - Financial Services
BrightEdge helped CION Investments improve their SEO. CION used BrightEdge for keyword research, recommendations, and content optimization. They created unique... content to avoid competing with their own pages. CION saw a 58% increase in position one keywords, a 97.9% increase in position two keywords, and a 100% increase in position five to ten keywords. The team kept bounce rates low and time on site high using BrightEdge.
Hospital & Health Care Case Studies and Customer Success Stories with Brightedge SEO
AGA - American Gastroenterological Association - Hospital & Health Care
BrightEdge helped AGA improve their SEO after a website redesign caused a loss in search rankings and traffic. AGA used Data... Cube and ContentIQ to expand their reach and create patient-focused content. The Communications, IT, and Marketing teams worked together to fix technical issues and report on SEO performance. AGA moved their priority GERD page to page one in search results. BrightEdge made it easier for AGA to show SEO wins and identify new opportunities.
Cleveland Clinic - Hospital & Health Care
BrightEdge helped Cleveland Clinic improve SEO for its 20,000+ page website. The team used BrightEdge Data Cube for keyword research... and content optimization. They trained over 90 coworkers in SEO and restructured their health content library. Results included a 43% increase in SEO traffic, 16% more appointment sessions, and a 97% improvement in page load time. Two-thirds of website visitors now come from organic search.
Information Technology and Services Case Studies and Customer Success Stories with Brightedge SEO
IBM - Information Technology And Services
BrightEdge helped IBM improve its SEO practice. IBM switched from an internal tool that limited tracking and data integration. With... BrightEdge, IBM migrated large amounts of data and set up a new SEO framework. IBM saw a 6% increase in organic traffic and a 13% rise in traffic engagement. Product owners now use dashboards to track performance and focus on key keywords. IBM also expanded SEO solutions internationally using BrightEdge’s ContentIQ.
Teradata - Information Technology And Services
BrightEdge helped Teradata improve its website SEO. The Teradata team used BrightEdge for keyword research, site audits, and tracking page... rankings. They identified gaps in SEO and built a plan to boost performance. In the first 12 months, Teradata saw a 1,089% increase in traffic. In the first 5 months, traffic grew by 723%. BrightEdge made it easier for Teradata to reach its SEO goals.
Construction Case Studies and Customer Success Stories with Brightedge SEO
Solomon Colors - Construction
BrightEdge helped Solomon Colors improve their SEO. Solomon Colors combined five websites into one using BrightEdge. They focused on image... optimization and SEO best practices. This led to an 85% increase in keywords ranked on page one. They also saw a 113% increase in ranking image results. The new website improved customer experience and organic traffic.
Accounting Case Studies and Customer Success Stories with Brightedge SEO
MYOB - Accounting
BrightEdge helped MYOB boost trial sign ups by 162%. MYOB used BrightEdge for keyword research, reporting, and SEO optimization. The... team wanted to increase leads and sales from organic search. In three months, they gained over 2,000 new leads. BrightEdge replaced their old rank tracking tool and improved dashboarding and keyword tracking.
Consumer Services Case Studies and Customer Success Stories with Brightedge SEO
Stanley Steemer - Consumer Services
BrightEdge helped Stanley Steemer boost their SEO after shifting to a professional services model. The company used BrightEdge Instant and... Hyper Local Analysis to understand local search trends and connect with new customers. Stanley Steemer saw a 44.5% increase in Google 3-pack visibility. Organic traffic grew by 36%. These results helped them recover business lost during the pandemic.
Computer Software Case Studies and Customer Success Stories with Brightedge SEO
Paycor - Computer Software
BrightEdge Data Cube helped Paycor grow organic leads by 994%. Paycor used the platform for SEO, content optimization, and site... migrations. The team spent 25 hours a week on SEO tasks. They saw a 308% increase in site visits year over year. Paycor reached top search positions for key HR topics. BrightEdge dashboards saved time and improved content strategy.
Restaurants Case Studies and Customer Success Stories with Brightedge SEO
Charleys - Restaurants
BrightEdge helped Charleys improve their website and SEO. Wildfire used BrightEdge tools for site audits, technical SEO fixes, and on-page... optimization. Charleys saw their first-page keyword rankings jump from 24 to 609. Organic impressions grew by 166.32% and clicks by 53.5%. Revenue from search traffic increased by over 60% in two years. The new site also improved user experience and online ordering.
Automotive Case Studies and Customer Success Stories with Brightedge SEO
National Tyres and Autocare - Automotive
BrightEdge helped National Tyres and Autocare boost local SEO. The company wanted more people to visit their stores and show... up in Google’s local 3-pack. They used BrightEdge’s keyword research and local SEO tools to find new keywords and build a strong content plan. As a result, blog traffic grew by 1,372% and Page 1 search rankings rose by 171%. They did this without hiring an agency, using only the BrightEdge platform.
Media Production Case Studies and Customer Success Stories with Brightedge SEO
STACK Media (stack.com) - Media Production
BrightEdge Intent Signal helped STACK Media boost SEO traffic for stack. com. The team used Data Cube to find 120...high-volume fitness keywords. Intent Signal showed which keywords had organic results above the fold. They redesigned pages and launched new content for these keywords. In one month, site visits grew by 61% and bounce rate dropped by 73%. STACK Media also reached #1 ranking for the keyword 'hip thrust.'
Health, Wellness and Fitness Case Studies and Customer Success Stories with Brightedge SEO
Orangetheory Fitness - Health, Wellness And Fitness
BrightEdge helped Orangetheory Fitness boost their SEO. Orangetheory wanted to show they are more than a gym and grow their... brand online. Using BrightEdge ContentIQ and Hyperlocal Rank Reporting, they found new long-tail keywords and improved their content. They saw a 104% increase in organic traffic and a 9.9% rise in new organic users. Branded search grew by 13.1% in 2018 and 16.7% in 2019. New studio leads went up by 26.6% in the first year. Year-over-year revenue increased by 9.7%.
Education Case Studies and Customer Success Stories with Brightedge SEO
Delta Education - Education
BrightEdge Data Cube and StoryBuilder helped Delta Education boost organic traffic. Delta used Data Cube to find keyword opportunities and... segment visitors by intent. They created content for each stage of the buyer journey and added clear calls to action. StoryBuilder organized topics along the customer journey. Indexed organic keywords grew by 330%. Organic traffic to CDL.com increased by 230% in four months.
Insurance Case Studies and Customer Success Stories with Brightedge SEO
Manulife Singapore - Insurance
BrightEdge helped Manulife Singapore improve their SEO. The team used BrightEdge to track keywords, fix site errors, and optimize content.... They reduced 90% of site errors after a site migration. Organic traffic increased by 38% year over year. 60% of priority keywords moved to page one. The team saved 75% of their time on data compilation using BrightEdge.
Apparel & Fashion Case Studies and Customer Success Stories with Brightedge SEO
Windsor Store - Apparel & Fashion
BrightEdge helped Windsor Store improve SEO and image rankings. Windsor built an internal SEO team and used BrightEdge tools for... keyword research, technical SEO, and content optimization. They fixed technical errors, optimized product pages, and re-platformed to Shopify. In six months, Windsor saw a 59% increase in page one keyword rankings and a 55% increase in ranking image results. Impressions grew by over 73% and relevant keyword rankings also increased.
Marketing and Advertising Case Studies and Customer Success Stories with Brightedge SEO
Travel Nevada - Marketing And Advertising
BrightEdge helped Travel Nevada boost their SEO. They used BrightEdge ContentIQ to fix technical issues and improve site content. They... updated internal links, meta descriptions, and image alt text. They used Page Reporting and Keyword Reporting to track progress. Travel Nevada saw a 126% increase in page one keywords and a 135% increase in position one keywords. Their total keyword visibility grew by 24%.
Internet Case Studies and Customer Success Stories with Brightedge SEO
Meta - Internet
BrightEdge helped Meta double its monthly search traffic. The Meta Global Business Marketing SEO team wanted to grow non-branded keyword... traffic, which converts at higher rates. They used BrightEdge’s Keyword Reporting to find growth opportunities and Site Report to fix site errors. Meta saw a 2x increase in monthly traffic and 30% growth in non-branded keywords.
Manufacturing Case Studies and Customer Success Stories with Brightedge SEO
Graco Inc. - Manufacturing
BrightEdge helped Graco Inc. improve their SEO results. Graco used technical SEO and content optimization to target featured snippets. They... optimized image alt text and tracked keywords with Data Cube. Graco saw a 718% increase in People Also Ask results and a 145% increase in Quick Answer results. They also had a 35.4% increase in ranking images and double digit growth in leads.
Other Industry Case Studies and Success Stories with Brightedge SEO
The Tombras Group - Marketing And Advertising - Large
BrightEdge Content IQ and Hyperlocal Rank Reporting helped The Tombras Group boost Orangetheory Fitness’s non-branded organic search traffic by 104%. The SEO strategy... led to a 26.6% increase in new studio lead growth and a 9.7% year-over-year revenue increase. Tombras used long-tail keywords and SEO-driven copy to improve brand awareness and drive more leads. The partnership delivered actionable insights and improved local SEO performance for Orangetheory Fitness.
Maxim Integrated
BrightEdge StoryBuilder helped Maxim Integrated improve their SEO strategy. The tool provided dashboards that showed their search performance and areas... for growth. This helped the company support SEO efforts across the organization. The platform made it easier to visualize data and make decisions based on search insights.
Teradata - Information Technology And Services - Very Large
BrightEdge Content IQ helped Teradata fix technical SEO issues and optimize content. The team doubled optimized pages in six weeks.... Teradata saw a 3X increase in B2B leads in less than five months. Keywords ranked on page one grew by over 32%. The solution improved competitor analysis and content strategy.
Noble Studios - Marketing And Advertising - Medium
BrightEdge helped Noble Studios drive a 40% year-over-year increase in organic traffic for its clients. Noble Studios used the BrightEdge... Data Cube about 1,000 times per day to support SEO efforts. The platform enabled efficient keyword research, competitive analysis, and custom reporting. Noble Studios credits BrightEdge for standardizing and improving SEO results across its agency client base. The partnership made SEO processes more consistent and effective.
Direct Agents - Marketing And Advertising - Medium
BrightEdge's Data Cube helped Direct Agents recover a client's lost organic rankings after the Google Pigeon update. The agency used... keyword gap analysis to find underutilized keywords and built evergreen content for high-intent route pages. The site gained 242 new Page One rankings and a 157% average increase in rankings. Organic traffic for new pages rose by 679%, and revenue increased by 431%. BrightEdge enabled Direct Agents to drive strong SEO results for their client.
Wiley - Publishing - Large
BrightEdge helped Wiley recover from a major search engine penalty. Wiley used BrightEdge to fix technical SEO issues and optimize... content. They gained over 6 million extra page views per month and saw a 90% increase in SEO traffic. This led to more than $1,860,000 in new annual revenue. BrightEdge made it easy for Wiley to track results and prove the value of SEO.
The Network Inc. - Information Technology And Services - Large
BrightEdge helped The Network Inc. boost organic traffic by 226%. The company used BrightEdge for a competitor content audit and... keyword analysis. This led to a 41,600-visitor increase to the site and a 50,500-visitor increase to the blog. Blog traffic rose by 90%. The Network Inc. also doubled its top position keywords. These results supported business growth and revenue goals.
The Container Store - Retail - Large
BrightEdge helped The Container Store boost organic traffic revenue by 96%. The SEO manager used BrightEdge to group pages, select... keywords, and optimize on-page content. The team also mapped backlinks and targeted new link sources. In 7 months, they saw a 30% increase in keywords in the top rank, a 93% rise in organic traffic, and a 68% jump in organic traffic conversion. BrightEdge made it easier to create high-performing pages and track SEO results.
Wellbiz Brands - Health, Wellness And Fitness - Large
BrightEdge helped Wellbiz Brands improve local SEO for over 400 franchise locations. Each location got custom dashboards and keyword tracking.... Franchisees learned to use SEO reports and tools. Many locations reached the Local 3-Pack for key search terms. Site and store traffic increased. Revenue also went up for individual franchises.
Adobe - Computer Software - Very Large
BrightEdge helped Adobe secure over 5,900 Quick Answer boxes on Google. Adobe used BrightEdge Data Cube and Content Strategies to... target high-demand topics and track SEO progress. This led to a 17% lift in traffic for topics with Quick Answers. Adobe achieved 84% share of voice for Quick Answer boxes on its main site. Millions of extra visitors came to Adobe.com from these results.
Schneider Electric - Electrical/Energy Management - Very Large
BrightEdge helped Schneider Electric standardize and globalize their SEO strategy. Over 500 users logged in regularly within six months. The... platform supported a major website migration to a new design and brand. Schneider Electric saw monthly increases in organic traffic after migration. BrightEdge dashboards automated reporting and improved SEO adoption across teams.
Cabela's - Retail - Large
BrightEdge helped Cabela's improve content performance marketing and organic traffic. Cabela's used BrightEdge analytics to prioritize content and track sales,... rankings, and traffic. The Data Cube feature let them compare against competitors and make better decisions. BrightEdge made it easy to show leadership the value of content marketing. One analyst could do the work of five using the platform. Cabela's proved the impact of content marketing to the board of directors.
Time Inc. - Media Production - Very Large
BrightEdge helped Time Inc. boost Food & Wine's Page 1 keyword count from 620 to 757. This led to a... 34% increase in traffic and ad inventory. Travel and Leisure keywords and traffic rose by 45%. Time Inc. used site audits, keyword modeling, and on-page SEO tools. Fixing 500+ crawl errors and improving sitemaps drove strong SEO results.
Seagate - Consumer Electronics - Very Large
BrightEdge helped Seagate boost overall traffic by 20%. Seagate used BrightEdge to connect analytics and content marketing. The platform made... it easy to track gains from multiple channels. Seagate switched from a competitor for BrightEdge's advanced SEO technology. They saw steady growth in new site visits. BrightEdge integrated with Seagate's existing analytics for better reporting.
Stanley - Consumer Goods - Large
BrightEdge helped Stanley migrate two web properties into one site. The goal was to avoid losing organic traffic and revenue.... After migration, Stanley saw a 200% increase in organic traffic and doubled daily revenue from organic search. Over 600 new keywords reached page one, with nearly 40% of all keywords on the first page and 7.5% in the #1 spot. Careful planning and SEO strategy drove these results.
FUNtastic Dental - Hospital & Health Care - Small
BrightEdge helped FUNtastic Dental boost page-one search results by 175% in two years. AIS Media used BrightEdge tools for keyword... research, site audit, and on-page SEO. Organic traffic increased by 60%, growing from 250 to over 400 monthly visitors. The practice secured a top spot in the Google Local 3-Pack for "pediatric dentist." This SEO success enabled FUNtastic Dental to expand its services to orthodontics.
Wpromote - Marketing And Advertising - Large
BrightEdge Hyperlocal Tracking helped Wpromote boost InterDent's local SEO. Wpromote used custom search engines to track each dental office's keyword... rankings. They created a new content strategy and targeted less competitive keywords. InterDent's offices ranking in the local 3-pack jumped from under 40% to over 98%. Lead volume from SEO grew by 25% year-over-year.
Rosetta - Marketing And Advertising - Large
BrightEdge Data Cube helped Rosetta scale SEO data mining. The team used Share of Voice reports to find 6 new... target keywords with 37,000 monthly searches. Training and certification spread platform knowledge across the global SEO team. Data Cube revealed big opportunities in rich media and local SEO. The tool made it easy to get actionable insights fast.
Rackspace - Information Technology And Services - Large
BrightEdge helped Rackspace boost non-branded keyword traffic by 212%. Rackspace used BrightEdge to track over 1,000 keywords and find new... link-building opportunities. The team launched an earned media campaign and increased on-site content. Rackspace moved 6 non-branded keywords up an average of 61 positions, reaching an average position of 5.6. These SEO improvements drove more leads and customer education for Rackspace.
CBIZ, Inc. - Financial Services - Very Large
BrightEdge helped CBIZ, Inc. improve B2B SEO lead generation. CBIZ used BrightEdge Gap Analysis to boost organic traffic share to... 50–70%. The team captured and nurtured leads worth tens to hundreds of thousands of dollars per new client. Visual SEO reporting made it easier to work with service line managers. CBIZ saw major gains in new accounts after focusing on SEO with BrightEdge.
Yosemite/Mariposa County Tourism Bureau - Non Profit Organization Management - Medium
BrightEdge helped Yosemite/Mariposa County Tourism Bureau boost organic traffic by 54% after a site migration. Noble Studios used BrightEdge's SEO... platform and Data Cube to find new keyword opportunities and optimize content. In July, organic traffic jumped 54% and new users increased by 41%. The bureau met 235% of its partner referral goal and 400% of its signup goal. BrightEdge's keyword tracking and StoryBuilder tools showed clear SEO gains and more visits for local partners.
UL - Consumer Services - Very Large
BrightEdge helped UL, a global safety science company, increase page impressions by over 2 million in six months. Before using BrightEdge,... UL had no formal SEO practice and struggled to track keywords and competitor performance. With Data Cube and StoryBuilder, UL's marketing team gained clear keyword insights and created over 60 monthly reports for different divisions. BrightEdge enabled scalable SEO reporting and empowered teams to self-serve their needs. UL plans to rely on BrightEdge for an upcoming large-scale site migration.
Finish Line - Retail - Large
BrightEdge helped Finish Line boost organic traffic by 258% for their back-to-school campaign. The team used ContentIQ for site audits... and Data Cube for keyword research. They fixed technical issues and optimized content with on-page SEO recommendations. StoryBuilder tracked results, showing a 65% increase in page-1 rankings and 160% more page views. Finish Line surpassed competitors in share of voice and owned 32% more page-1 keywords for back-to-school terms.
OnDeck - Financial Services - Medium
BrightEdge ContentIQ helped OnDeck fix technical SEO issues. The audit found problems like slow page load and 404 errors. OnDeck... used the tool to resolve these and improve landing pages. From January to July 2018, they saw a 79% drop in severe site errors and a 231% increase in Quick Answers. This boosted their SEO and content performance.
Labconco - Manufacturing - Medium
BrightEdge helped Labconco boost online leads by 8%. Labconco used BrightEdge to find high-intent keywords that competitors ranked for. They... created new content for over 100 distributors and optimized hundreds of product pages. The Ignite Report and Keyword Reporting tools guided their SEO strategy. Labconco saw steady traffic growth and two extra quote requests per week in the first six months.
UC Davis - Education - Very Large
BrightEdge helped UC Davis boost organic traffic by 31%. The "What Can I Do With My Major? Blog" drove 4.5... times more impact than paid campaigns. UC Davis saw a 222% increase in graduate programs and a 70% rise in major-related content. The Data Cube and Google Analytics integration improved keyword research and forecasting. Most majors and programs covered increased enrollment above national averages.
Dumpsters.com - Consumer Services - Medium
BrightEdge helped Dumpsters. com earn 38 Quick Answers with a single page. The SEO team used Data Cube to target...high-value keywords and added an HTML table for pricing. This led to 230 page-one rankings and a 52% reduction in bounce rate. Organic sessions rose from 25% to 36%. The solution improved local page conversions and personalized user experience.
Sweetwater - Retail - Large
BrightEdge helped Sweetwater improve technical SEO for its ecommerce site. The team used BrightEdge Data Cube and Ignite Analysis to... reorganize content and optimize internal linking. They fixed pagination issues and prioritized search concepts using SERP data. Sweetwater saw a 38% increase in organic-assisted transactions, 20% more new organic sessions, and 39% more ranked keywords.
Lake Tahoe Visitors Authority (LTVA) and Noble Studios - Events Services
BrightEdge helped Lake Tahoe Visitors Authority and Noble Studios boost TahoeSouth. com's mobile organic search traffic by 345%. They used...BrightEdge's content performance marketing platform to find high-intent keywords and optimize event pages. Mobile page views increased by 102%, and overall desktop traffic rose 14%. The SEO strategy focused on long-tail keywords and ongoing optimization. This led to more qualified visitors and higher conversion rates for local businesses.
Nestlé's Meritene - Food & Beverages - Very Large
BrightEdge helped Nestlé's Meritene boost organic traffic from 435 to 67,735 visits in one year. The team used BrightEdge Data... Cube and Recommendations to target high-value keywords and optimize content. Meritene achieved over 90 page one rankings, surpassing Wikipedia for key health terms. The brand reached 73% more users in its target age group. SEO dashboards tracked and shared these results.
Twilio - Information Technology And Services - Large
BrightEdge helped Twilio boost traffic to its glossary pages by 86%. Twilio used Data Cube gap analysis and the Tasks... feature to find and assign new content topics. The team increased page publishing and improved site speed with technical enhancements. StoryBuilder tracked results and dashboards kept stakeholders informed. BrightEdge empowered product managers to target the right topics for each persona.
Lou Malnati's Restaurant - Restaurants - Medium
BrightEdge SEO platform helped Lou Malnati's Restaurant achieve 30% revenue growth. The company used Opportunity Forecasting and Share of Voice... to improve local SEO and national ecommerce. They focused on optimizing for competitive Chicago markets. Both their restaurant and ecommerce sites saw strong gains. BrightEdge enabled them to beat every goal for two years.
Verifi - Financial Services - Medium
BrightEdge helped Verifi, a financial software company, grow organic search traffic by 37% in under a year. Know Agency used... Data Cube and longtail keyword features to find better keywords and improve content. Verifi doubled its indexed keywords and saw a 658% increase in search footprint. The team used competitive analysis and content mapping to boost results. BrightEdge Ignite and knowledge base topics also helped Verifi reach more customers.
BrightEdge - Information Technology And Services - Medium
BrightEdge used its own SEO platform to boost organic traffic by 142%. The team formed a cross-department SEO group and... fixed technical issues with a site audit. They created 85 blog posts and 95 new FAQ and content pages. Using Data Cube and Universal Reporting, they increased page 1 keywords by 218%. Organic leads rose by 130% and organic revenue grew by 156%.
Advanced Recovery Systems - Hospital & Health Care - Large
BrightEdge helped Advanced Recovery Systems boost SEO revenue by 87% in one year. The team used keyword research and competitor... analysis to guide content creation. They published three blog posts weekly and added premium content monthly. This strategy led to a 441% increase in SEO visits and a 188% rise in organic listings. The average cost per admission dropped by 51%.
Fathom - Marketing And Advertising - Medium
BrightEdge helped Fathom analyze local search ranking differences for Central Michigan University. Fathom used BrightEdge to track keyword performance across... Google local search engines in multiple cities. Branded keywords stayed within 1.43 positions of the national baseline, while non-branded keywords showed an average 11.06 position variance. The experiment revealed that local SEO strategies are key for educational institutions facing high competition. Fathom leveraged BrightEdge dashboards and customer success support for actionable insights.
Groupon - Internet - Large
BrightEdge helped Groupon uncover that up to 60% of direct traffic was actually search traffic. Groupon's director of search, Gene... McKenna, de-indexed the site to test traffic sources. After de-indexing, direct traffic on interior pages dropped in line with search traffic. Up to 75% of Internet Explorer search visits were misreported as direct. This showed the need for accurate SEO analytics and highlighted the value of the BrightEdge platform.
Epicor - Computer Software - Large
BrightEdge helped Epicor recover from a Google Penguin penalty. Epicor lost over 90% of its organic traffic after being deindexed.... Using BrightEdge dashboards, Dawna Olsen identified harmful backlinks and disavowed them. She worked with affiliates to remove bad links and diversify anchor text. After a reconsideration request, Epicor's penalty was lifted. Organic traffic jumped 23% and competitive share tripled.
3M - Manufacturing - Very Large
BrightEdge helped 3M manage SEO for 6000 websites across 100 countries. 3M used BrightEdge to find high value keywords, build... landing pages, and track rankings. They formed an SEO council to address global challenges and unify strategy. 3M saw 20% year-over-year growth in organic traffic for three years. This growth brought $25,000 a month in value for one business unit.
Overdrive Interactive - Marketing And Advertising - Medium
BrightEdge helped Overdrive Interactive grow AI Overview mentions by 710% in three months. The agency used BrightEdge Generative Parser, Data... Cube X, and Copilot for content optimization and keyword research. They built author profiles and improved blog structure to boost authority. Overdrive achieved a 66% increase in monthly clicks and top search rankings for new content. The platform supported their digital marketing and SEO goals.
Melton Truck Lines - Transportation/Trucking/Railroad - Large
BrightEdge helped Melton Truck Lines increase website traffic by 25% in one month. They achieved this growth without creating any... new content. The team used BrightEdge's Data Cube for real data insights and competitive analysis. The platform made it easier to get buy-in for content and SEO. Melton Truck Lines saw strong results on 10 striking distance keywords.
soak.com - Retail - Medium
BrightEdge helped soak. com, an online bathroom retailer, boost their SEO channel's contribution to all sessions by 30%. The SEO...manager used BrightEdge Recommendations, Data Cube research, and detailed reporting to improve search rankings and organic traffic. The platform made it easy to prioritize on-site actions and manage technical SEO across three ecommerce sites. Support from the BrightEdge team and professional services was key to overcoming legacy SEO challenges.
Philips Hue - Consumer Electronics - Large
BrightEdge helped Philips Hue launch a new UK blog, driving 400,000 more organic impressions in 6 months. The team used... BrightEdge for keyword research and content optimization. They focused on high-volume, non-branded keywords like “bedroom lighting ideas.” The blog now brings 10,000 visits per month in one market. Clickthrough rate reached 2.5%. Philips Hue is expanding this SEO strategy to more countries.
Thrive - Design - Medium
BrightEdge helped Thrive, a product design firm, boost their SEO. AIS Media used BrightEdge’s Data Cube to build a keyword... strategy. Thrive saw an 87.8% increase in page one Google rankings in 12 months. Organic traffic grew by 64.8%. Thrive gained more high-value clients through better online visibility.
Kiddie Academy - Education - Large
BrightEdge helped Kiddie Academy boost high-ranking keywords by 249%. The platform revealed content gaps and gave SEO recommendations. Kiddie Academy... saw a 67% increase in monthly organic traffic and a 41% rise in conversions. Local 3-pack listings grew by 225%. Organic traffic now leads all website channels and drives over half of all lead conversions. BrightEdge support adapted solutions to Kiddie Academy's business needs.
Rocky Brands - Consumer Goods - Large
BrightEdge helped Rocky Brands boost organic search revenue by 30%. The team used Data Cube for keyword research and competitor... analysis. They optimized content and meta tags with BrightEdge Recommendations. StoryBuilder dashboards tracked SEO performance and shared results. In November, new users rose 13.3% and revenue grew 73.6% year-over-year. Rocky Brands saw 1,479 more keywords on page 1 in Google US.
Customer Success Stories of Brightedge SEO
Overdrive Interactive Achieves 710% AI Overview Growth with BrightEdge
Overdrive Interactive achieved a 710% increase in AI Overview mentions using BrightEdge's AI-powered platform. By leveraging tools like BrightEdge Generative... Parser and Data Cube X, Overdrive enhanced its digital marketing expertise and secured top search rankings. This strategic use of BrightEdge's platform resulted in a 66% monthly click increase, demonstrating the platform's effectiveness in improving search visibility and authority.