Brightedge SEO Overview

BrightEdge leverages AI to enhance SEO strategies for enterprises. This platform provides actionable insights to drive performance and ROI, focusing on content marketing solutions. BrightEdge integrates search insights and AI to optimize workflows, ensuring tailored success for businesses at various stages. Users can access a comprehensive suite of tools designed to improve search visibility and engagement. With BrightEdge, companies can adapt to SEO challenges effectively, supported by insights that inform their content strategies.

Use Cases

Customers recommend Content Management, Competitive Intelligence, Digital Marketing, as the business use cases that they have been most satisfied with while using Brightedge SEO.

Other use cases:

  • Communication Management
  • Engagement Management
  • Generation Of New Leads
  • Social Media Management
  • Forecasting
  • Advertisement
  • Collaboration
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Business Priorities

Acquire Customers and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Brightedge SEO.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Scale Best Practices
  • Enhance Customer Relationships
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Improve Navigation
  • Reduce Bounce
See all business priorities See less business priorities

Brightedge SEO Use-Cases and Business Priorities: Customer Satisfaction Data

Brightedge SEO works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Brightedge SEO's features include SEO, Dashboard, Personalization, etc. and Brightedge SEO support capabilities include Phone Support, Email Support, Chat Support, etc. also Brightedge SEO analytics capabilities include Analytics, and Custom Reports.

Reviews

"We used a number of the different components available on the platform: Share of Voice, keywords, traffic monitoring, recommendations. The platform allowed us to amplify our efforts and really grow our online presence." - Vmware

Brightedge SEO, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

BrightEdge is the leading enterprise SEO and content marketing platform, helping over 1,700 customers generate more organic traffic. Headquartered in San Mateo, CA, it has offices globally.

Popular Business Setting

for Brightedge SEO

Top Industries

  • Marketing and Advertising
  • Hospital & Health Care
  • Computer Software

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Brightedge SEO is popular in Marketing And Advertising, Hospital & Health Care, and Computer Software and is widely used by Mid Market, Large Enterprise, and Small Business.

Brightedge SEO Customer wins, Customer success stories, Case studies

How does Brightedge SEO facilitate Content Management?

How can Brightedge SEO optimize your Competitive Intelligence Workflow?

How does Brightedge SEO facilitate Digital Marketing?

What Are the key features of Brightedge SEO for Communication Management?

How can Brightedge SEO enhance your Engagement Management process?

13 buyers and buying teams have used Cuspera to assess how well Brightedge SEO solved their SEO needs. Cuspera uses 7523 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

CUSTOMERS TESTIMONIALS
Brightedge SEO testimonial

Vmware

We used a number of the different components available on the platform: Share of Voice, keywords, traffic monitoring, recommendations. The platform allowed us to amplify our efforts and really grow our online presence. Testimonial By Vmware
Brightedge SEO testimonial

Wiley

I've worked with a lot of partners who say they put the customer first, but none come close to BrightEdge's commitment to my success. Testimonial By Wiley
Brightedge SEO testimonial

Richard Kirk

SEO Vice President

Performics

BrightEdge has given us a huge amount of help with winning new business from cooperative selling to allowing trial accounts for clients we're trying to win. Testimonial By Richard Kirk
CUSTOMERS TESTIMONIALS
Brightedge SEO testimonial

Vmware

We used a number of the different components available on the platform: Share of Voice, keywords, traffic monitoring, recommendations. The platform allowed us to amplify our efforts and really grow our online presence. Testimonial By Vmware
Brightedge SEO testimonial

Wiley

I've worked with a lot of partners who say they put the customer first, but none come close to BrightEdge's commitment to my success. Testimonial By Wiley
Brightedge SEO testimonial

Richard Kirk

SEO Vice President

Performics

BrightEdge has given us a huge amount of help with winning new business from cooperative selling to allowing trial accounts for clients we're trying to win. Testimonial By Richard Kirk

Maxim Integrated

BrightEdge StoryBuilder helped Maxim Integrated improve their SEO strategy. The tool provided dashboards that showed their search performance and areas for growth. This helped the company support SEO... efforts across the organization. The platform made it easier to visualize data and make decisions based on search insights.

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AGA - American Gastroenterological Association - Hospital & Health Care

BrightEdge helped AGA improve their SEO after a website redesign caused a loss in search rankings and traffic. AGA used Data Cube and ContentIQ to expand their reach and create patient-focused conten...t. The Communications, IT, and Marketing teams worked together to fix technical issues and report on SEO performance. AGA moved their priority GERD page to page one in search results. BrightEdge made it easier for AGA to show SEO wins and identify new opportunities.

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American Licorice Company - Consumer Goods

BrightEdge helped American Licorice Company grow their online business. The e-commerce team used BrightEdge tools to find new ways to boost site visibility and traffic. They set up page groups for ea...ch brand and product line. This made it easy to spot gaps in traffic and revenue. By the end of 2023, they saw a 240% increase in organic traffic and a 95% rise in organic revenue. The team reached $1M in sales from organic search.

Read more →

Beauty Retailer - Retail

BrightEdge Autopilot helped a beauty retailer boost SEO results. The company faced limits from its website design, making it hard for Google to index content. Autopilot automated internal linking, mo...ving 2,043 non-brand keywords to page 1. The retailer saw a 308% increase in traffic from non-brand keywords. Pages with Autopilot links had better conversion rates and higher average order value. The retailer is expanding Autopilot to more site areas for added value.

Read more →

CBIZ, Inc. - Financial Services

BrightEdge helped CBIZ, Inc. improve B2B SEO lead generation. CBIZ used BrightEdge for keyword research, competitive analysis, and reporting. The platform made it easier to show SEO results to differ...ent service line managers. CBIZ now gets 50-70% of its site traffic from organic search. New client accounts from SEO can be worth tens to hundreds of thousands of dollars. BrightEdge made managing and reporting on SEO much simpler for CBIZ.

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CION Investments - Financial Services

BrightEdge helped CION Investments improve their SEO. CION used BrightEdge for keyword research, recommendations, and content optimization. They created unique content to avoid competing with their o...wn pages. CION saw a 58% increase in position one keywords, a 97.9% increase in position two keywords, and a 100% increase in position five to ten keywords. The team kept bounce rates low and time on site high using BrightEdge.

Read more →

Frequently Asked Questions(FAQ)

for Brightedge SEO

What is Brightedge SEO?

Brightedge SEO is an enterprise level search engine optimization (SEO) platform designed for Digital and Content Marketers to help optimize websites and create brand awareness. It provides the marketers with real-time capability to conduct research, view recommendations and rankings.

The primary features of this tool includes SEO campaign prioritization based on forecasted revenue, analytics & reporting, information on customer search, content marketing strategy creation and social media campaigns. The inbuilt features and tools help identify the two critical components around consumer search, Intent and Relevance.

The platform showcases the intent behind search queries, details out the competitors for each content topic, effort prioritization by forecasting business impact, monitors content performance at required granular level and guides through content creation and optimization.

What is Brightedge SEO used for?

Brightedge SEO is a SEO Software mainly used by its customers to Acquire Customers and Improve Efficiency by Content Management, Competitive Intelligence and Digital Marketing .

What are the top features of Brightedge SEO?

SEO, Dashboard and Personalization are some of the top features of Brightedge SEO.

Who uses Brightedge SEO?

Brightedge SEO is used by Marketing And Advertising, Hospital & Health Care and Computer Software among other industries.

What are Brightedge SEO alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for Brightedge SEO.

Where is Brightedge SEO located?

Brightedge SEO is headquartered at 989 E Hillsdale Blvd, Suite 300 Foster City, CA 94404.
lightning

Peers used Brightedge SEO for content management and competitive intelligence

Brightedge SEO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (92)
Analytics

4.61/5 ★

Read Reviews (612)
Custom Reports

4.19/5 ★

Read Reviews (1008)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (92)
Analytics

4.61/5 ★

Read Reviews (612)
Custom Reports

4.19/5 ★

Read Reviews (1008)

Brightedge SEO Integrations

Brightedge SEO integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.29/5 ★

Read Reviews (664)
Data Export

4.25/5 ★

Read Reviews (262)

Software Failure Risk Guidance

?

for Brightedge SEO

Overall Risk Meter

Low Medium High

Top Failure Risks for Brightedge SEO

Brightedge News

Product

BrightEdge Data Finds AI Accounts for Less Than 1% Search, Organic Traffic Continues to Dominate

BrightEdge has introduced two new innovations, the AI Early Detection System and AI Catalyst Recommendations, to help marketers leverage AI in digital marketing. These tools provide real-time analytics on AI search traffic and offer actionable insights to enhance AI-driven strategies. Despite AI's growth, organic search remains the primary driver of conversions, emphasizing the need for a balanced approach.

Product

BrightEdge Uncovers Growing Divergence Between ChatGPT and

BrightEdge released research highlighting a divergence between ChatGPT and Google AI in search behavior. ChatGPT focuses on task-first prompts, suggesting tools and apps, while Google prioritizes informational content. This shift impacts how brands optimize for visibility across AI and traditional search. BrightEdge's AI Catalyst helps brands adapt, with 27% of clients using it daily to optimize across platforms.

Product

BrightEdge Survey Reveals 68% of Marketers Are Embracing AI - GlobeNewswire

BrightEdge released survey results showing 68% of marketers are adapting strategies for AI-driven search, with over half of organizations relying on SEO teams to lead this shift. The study highlights the growing importance of AI in digital marketing and positions BrightEdge as a key provider of data-powered SEO and content marketing solutions for enterprises navigating generative AI and search changes.

Product

Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier - GlobeNewswire

BrightEdge released April 2025 data showing that over 90% of AI search engine referral traffic to brands comes from desktop, not mobile. Despite high mobile usage, AI-driven search on mobile remains largely untapped. With more than half of Googles mobile traffic coming from Apple devices, any change to Apples default search engine could dramatically reshape the mobile AI search landscape.

Brightedge Profile

Company Name

Brightedge

Company Website

https://www.brightedge.com/

Year Founded

2007

HQ Location

989 E Hillsdale Blvd, Suite 300 Foster City, CA 94404

Employees

251-500

Social

Financials

SERIES D