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Latest Product Updates and Feature Enhancements on Brightedge SEO
BrightEdge Data Finds AI Accounts for Less Than 1% Search, Organic Traffic Continues to Dominate
BrightEdge has introduced two new innovations, the AI Early Detection System and AI Catalyst Recommendations, to help marketers leverage AI in digital marketing. These tools provide real-time analyti...cs on AI search traffic and offer actionable insights to enhance AI-driven strategies. Despite AI's growth, organic search remains the primary driver of conversions, emphasizing the need for a balanced approach.
BrightEdge Uncovers Growing Divergence Between ChatGPT and
BrightEdge released research highlighting a divergence between ChatGPT and Google AI in search behavior. ChatGPT focuses on task-first prompts, suggesting tools and apps, while Google prioritizes inf...ormational content. This shift impacts how brands optimize for visibility across AI and traditional search. BrightEdge's AI Catalyst helps brands adapt, with 27% of clients using it daily to optimize across platforms.
BrightEdge Survey Reveals 68% of Marketers Are Embracing AI - GlobeNewswire
BrightEdge released survey results showing 68% of marketers are adapting strategies for AI-driven search, with over half of organizations relying on SEO teams to lead this shift. The study highlights... the growing importance of AI in digital marketing and positions BrightEdge as a key provider of data-powered SEO and content marketing solutions for enterprises navigating generative AI and search changes.
Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier - GlobeNewswire
BrightEdge released April 2025 data showing that over 90% of AI search engine referral traffic to brands comes from desktop, not mobile. Despite high mobile usage, AI-driven search on mobile remains ...largely untapped. With more than half of Googles mobile traffic coming from Apple devices, any change to Apples default search engine could dramatically reshape the mobile AI search landscape.
One Year Into Google AI Overviews, BrightEdge Data Reveals Google Search Usage Increases by 49%
BrightEdge data shows Google Search usage increased by 49% one year after the launch of Google AI Overviews. The analysis highlights how AI-driven search features are changing user behavior and searc...h engine optimization strategies. Enterprises and marketers must adapt their SEO and content marketing to align with evolving search trends driven by artificial intelligence.
