CTM: CallTrackingMetrics enables the tracking and attribution of online and offline leads. Comprehensive data is provided to support confident marketing decisions.
CallRail: CallRail is a cloud-based call tracking and marketing analytics solution for data-driven marketers, providing insights on PPC, SEO, and offline campaigns. It utilizes machine learning to score call leads and optimize marketing strategies.
Introducing CTM and CallRail
CTM, Invoca Signal AI, The Marchex Engage Platform, etc., belong to a category of solutions that help Other Demand Generation, whereas CallRail, Salesken, Jiminny, etc., belong to a category of solutions that help Conversation Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
CTM covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.
CallRail focuses on Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.
"CTM has quickly become the backbone of my marketing and reporting efforts. " - Conscious Health Connections
"With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. " - Skyler Andreasen
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
CTM and CallRail: Best activities based on customer satisfaction
CTM in Action: Unique Activities
How does CTM facilitate Communication Management?
"...We used to have a different vendor for call recording, call tracking, number purchasing/configuring and call queue/agent dashboards...." Peer review by Cynthia C., Consumer Services
What makes CTM ideal for Sales Call Management?
"...It also provides excellent tools for training sales staff by recording calls readily available for playback anytime we want...." Peer review by Jorden B., Marketing and Advertising
How efficiently Does CTM manage your Advertisement?
"...We are solving the issue of directly tracking calls to our clients from the ads we produce and manage on their behalf...." Peer review by Zach W, Operations Director
How efficiently Does CTM manage your Campaign Management?
"...The easiest way to start measuring call metrics for your marketing campaigns...." Peer review by Leonardo N, Marketing and Analytics Professor, Education
What makes CTM ideal for Helpdesk Management?
"...If we ever have an issue, calling customer support is always super easy and very helpful...." Peer review by Agency
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Enter new markets internationally or locally
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Scale best practices
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Improve digital and social presence
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Improve efficiency
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Grow market share
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
- See 10 more
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Improve ROI
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Enter new markets internationally or locally
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Grow market share
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Improve visibility
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Improve efficiency
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Improve digital and social presence
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Improve brand engagement
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Build brand awareness
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Scale best practices
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Improve consistency
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Improve internal communications
- See 11 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Integrations
Ecosystem partners each product commonly connects with.
CTM
News
Latest CTM news
CallTrackingMetrics Rebrands to CTM, Signaling New Phase of AI Innovation and Enterprise Growth - PR Newswire
CallTrackingMetrics has rebranded to CTM, marking a shift to an AI-driven communications platform. This rebranding includes a new name, visual identity, and website, reflecting its evolution from call analytics to a comprehensive conversation intelligence platform. The company has introduced new features like Adobe Analytics integration, a redesigned mobile app, and enhanced Voice AI capabilities, aiming to simplify user interactions and expand enterprise offerings.
Latest CallRail news
CallRail Celebrates Launch of Real-Time HubSpot Scheduling and Agent Hub Integration at UNBOUND 2026
CallRail has launched two new enhancements for its HubSpot integration: Voice Assist Scheduling and CallRail MCP. These features allow real-time appointment scheduling and provide HubSpot's AI agents with direct access to CallRail call data, enhancing customer engagement and CRM integration. The capabilities will be showcased at HubSpot's UNBOUND 2026 conference.