Overview: Act-On and SAP Marketing Cloud as Marketing Automation Category solutions.

Act-On and SAP Marketing Cloud are both marketing automation tools, yet they cater to different business needs. Act-On shines with its extensive integration capabilities and customizable reporting, making it ideal for large enterprises seeking to automate and analyze their marketing efforts. In contrast, SAP Marketing Cloud focuses on personalized communication, excelling in engagement and scalability, which suits healthcare and educational sectors aiming to refine customer relations and data-driven campaigns. Both offer robust support systems, but Act-On takes a lead with comprehensive 24/7 support.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

SAP Marketing Cloud: SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.

Act-On and SAP Marketing Cloud: Best activities based on customer satisfaction

Activities: Act-On vs SAP Marketing Cloud

Discover and compare top business activities, Q&A, and peer reviews for Act-On vs SAP Marketing Cloud to help find the right fit for your needs.

Act-On SAP Marketing Cloud

engagement management
communication management
engaging and following up
campaign management
social media management
Customer engagement
Customer communication management
sending & publishing communications

Key Capabilities Supported

Act-On facilitates communication management and campaign execution, catering well to users needing comprehensive lead tracking and social media integration. read more →

SAP Marketing Cloud enables strong customer engagement through refined communication and workflow management, aligning with users needing well-structured campaigns and contact management. read more →

Business Goals

Act-On helps businesses acquire customers and enhance relationships, aligning with goals to improve ROI and scale best practices. read more →

SAP Marketing Cloud supports personalized and segmented engagement, plus multi-channel campaigns, reflecting users' goals of nurturing prospects and boosting revenue. read more →

Core Features

Act-On integrates efficiently with various platforms, offering robust analytics, custom reports, and data handling capabilities essential for large enterprises. read more →

SAP Marketing Cloud features solid analytics, AI-powered tools, and seamless integration, suiting enterprises that seek data import/export and security. read more →

Vendor Support

Act-On provides extensive 24/7 support along with email and chat options, accommodating complex business needs. read more →

SAP Marketing Cloud offers email and chat support, alongside 24/7 assistance, though tailored more towards specific enterprise requirements. read more →

Segments and Industries

Act-On predominantly serves large enterprises across marketing, IT, and computer software industries, showcasing its versatility. read more →

SAP Marketing Cloud is favored by enterprises in healthcare, education, and transportation sectors, highlighting its specialization. read more →

Operational Alignment

Act-On fits seamlessly into the operational workflows of large enterprises, offering solutions scalable to diverse environments. read more →

SAP Marketing Cloud is designed for enterprises seeking structured engagement and operational scale, offering suitable features for targeted operational needs. read more →

Applying your context and needs changes the comparison

IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Business Setting

Popular in Industry

Marketing And Advertising (18.0%)
Computer Software (17.0%)
Information Technology And Services (13.0%)

Hospital & Health Care (14.0%)
Education (13.0%)
Transportation/Trucking/Railroad (13.0%)

Popular in Segments

SMB and MidMarket (83.0%)
Enterprise (17.0%)

SMB and MidMarket (76.0%)
Enterprise (24.0%)

Most deployed common Use Cases for Act-On and SAP Marketing Cloud

How does Act-On and SAP Marketing Cloud address your Engagement Management Challenges?

Act On and SAP Marketing Cloud both focus on engaging customers. Act On excels in tracking email engagement and automating follow-up emails, while SAP Marketing Cloud prioritizes personalized experiences through machine learning and omnichannel engagement. Act On is more user-friendly and intuitive, while SAP Marketing Cloud offers a more sophisticated and comprehensive approach. However, both tools have limitations. Act On has room for improvement in engagement measurement, while SAP Marketing Cloud has experienced customer service issues.

"...It's great that they send follow-up emails to assure that they did their job. ...." Peer review by Briana E., Digital Marketing Specialist, Financial Services

"...And ability to push those leads directly inside of Salesforce and allow my sales organization to follow up on hot leads immediately is incredible...." Peer review by Calvin Scharffs, VP Marketing and Product Development, Lingotek

What benefits does Act-On and SAP Marketing Cloud offer for Communication Management?

Act On and SAP Marketing Cloud both offer email marketing capabilities and track email opens and clicks. However, SAP Marketing Cloud emphasizes advanced analytics, including social media monitoring and A/B testing, while Act On focuses on easier integration with CRM systems. Act On has limitations when it comes to tracking specific metrics and managing large-scale webinar campaigns.

"...I like that it will track my emails and log them to our CRM (Microsoft Dynamics)...." Peer review by Layne L., Sr. Territory Account Executive, Publishing

"...Key features include lead scoring, lead nurturing, advanced marketing analytics, online and offline cross-channel integrations, social media monitoring and analytics, embedded social collaboration, loyalty management and marketing resource management...." Peer review

What benefits does Act-On and SAP Marketing Cloud offer for Campaign Management?

Act On and SAP Marketing Cloud both manage marketing campaigns. Act On helps track website and digital marketing activities and integrates with other software. SAP Marketing Cloud manages campaigns across multiple channels and automates tasks. Act On focuses on email marketing, while SAP Marketing Cloud emphasizes customer journey management. Both tools have limitations, like Act On's difficulty in sharing assets and SAP Marketing Cloud's email builder glitches.

"...The Email composer is easy to use - Within limited time I can create and schedule marketing campaigns..." Peer review by Sanket P, Marketing Executive, Information Technology and Services

"...Multiple channel campaign management in a centrally controlled fashion...." Peer review by Vyas S., Independent Consultant - Software Engineer & DevOps

What makes Act-On and SAP Marketing Cloud ideal for Social Media Management?

Act On and SAP Marketing Cloud both offer social media tracking and analytics. Act On provides tools for managing and analyzing social media interactions, while SAP Marketing Cloud focuses more on social listening, tracking, and analytics. Act On allows users to schedule social media posts for multiple brands, while SAP Marketing Cloud provides more in-depth analytics and reports for social media interactions.

"...Great templates for programs and email formatting, easy to analyze reports, user friendly, prompt customer support...." Peer review by Wade C, Marketing Analyst

"...easy to set up campaigns, great for scheduling social media for multiple brands, easy access to reports...." Peer review by Dina G., Marketing Manager

Act-On in Action: Unique Use Cases

What benefits does Act-On offer for Generation Of New Leads?

SAP Marketing Cloud in Action: Unique Use Cases

What Are the key features of SAP Marketing Cloud for Workflow Management?

Integrations

Ecosystem partners each product commonly connects with.

Act-On

SAP Marketing Cloud

News

Latest Act-On news

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The rebranding includes a new Nasdaq ticker symbol, PARA, effective August 7, 2026. The company will also restructure into three divisions: ConnectAndSell, Banzai, and CreateStudio, focusing on AI-driven solutions.

05/08/2026 - source

Latest SAP Marketing Cloud news

SAP EIC: Integration Is Becoming the Bottleneck of Transformation

SAP's Edge Integration Cell connects the SAP Integration Suite with local integration logic, facilitating hybrid architectures. This solution supports both cloud and on-premises systems, crucial for industries with compliance needs. It enhances resilience in production environments by ensuring continuous data exchange, even during network disruptions. The integration architecture is vital for modernizing IT landscapes and implementing digital business models.

05/08/2026 - source