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Compare SAP Marketing Cloud vs Bloomreach

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Bloomreach is based on a specific set of business needs and context. The comparison uses 5913 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Bloomreach

SAP Marketing Cloud, Bloomreach, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Bloomreach focuses on Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Helpdesk Management with E-Mail, etc.

"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use. " - Richard Kujan

"Modular design supports immediate or gradual migration to experience-led, microservices and SPA architecture that works with any eCommerce platform. Stop the replatforming hamster wheel and build scalable, differentiated experiences - fast. The plat...form has literally paid for itself and then more. Since the initial upfront investment, the savings have been realized in less than a year. " - Ryan Saghir

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

Software Failure Risk

  • low

logo Bloomreach

Focus area

Bloomreach is better than SAP Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Cloud offering customers the freedom to define their journey

Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences

Age

1972

2009

Financials

IPO

SERIES F

Business Need

Total Processes
(we found evidences for)

80

81

Total Goals
(we found evidences for)

13

15

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management




segmentation and targeting



customer feedback management

measuring customer satisfaction

measuring net promoter score



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification





social media marketing


conversion management



helpdesk management




category management


trade show marketing


subscription management



Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Increase average basket value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Grow market share

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • website

  • display advertisement

  • social media

  • text SMS

  • promotions

  • Facebook

  • omnichannel

  • offline

  • newsletter

  • mobile

  • chat

  • coupons

  • phone calls

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • trade shows

  • video

  • events

  • games

  • on premises

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • website

  • display advertisement

  • social media

  • text SMS

  • promotions

  • Facebook

  • omnichannel

  • offline

  • newsletter

  • mobile

  • chat

  • coupons

  • phone calls

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • trade shows

  • video

  • events

  • games

  • on premises

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting