SAP Marketing Cloud Overview
This is a summary of the comprehensive capabilities and benefits of SAP Marketing Cloud based on over 2401 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
SAP Marketing Cloud, Maropost, SALESmanago, Bloomreach, Yespo ?mnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if SAP Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how SAP Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.
SAP Marketing Cloud supports business activities such as:
- Customer Communication Management
- Customer Engagement
- Campaign Management
- Social Media Management
- Workflow Management
SAP Marketing Cloud can help you with many business goals, such as Run Personalized And Segmented Engagement, Enhance Customer Relationships, Run Multi-Channel Campaigns At Scale, Grow Market Share, Nurture And Convert More Prospects, etc. It can help manage these activities if you use E-Mail Social Media Website etc. for these needs. As a solution, SAP Marketing Cloud's capabilities include Landing Page, Personalization, Feedback Surveys, etc.
SAP Marketing Cloud was founded in 1972. Hospital & Health Care Vertical is its biggest customer base.
Reviews
"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season. " - Waldemar Breitling
Cuspera Reviews
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities peers achieved using SAP Marketing Cloud.
Use Cases
Peers recommend Customer Communication Management , Customer Engagement , Campaign Management , as the business use cases that they have been most satisfied while using SAP Marketing Cloud.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Customer Communication Management with E-Mail, Social Media and Website |
4.75/5 ★ |
"...Automated tracking of the emails in a campaign is the most useful feature to me...." Peer review by Rohit B., Customer Success Director, Computer Software |
| sending & publishing communications |
4.65/5 ★ |
"...You can send as many emails to as many people as you'd like, there seemingly is no limit...." Peer review by Amir Draquez, Marketing & Sales Support Associate, IEEE Computer Society |
| tracking & monitoring communications |
4.83/5 ★ |
"...Our marketing and sales teams use LeadFormix for web visitor tracking and email campaigns...." Peer review by Chaunce Stanton, Marketing Director, Blank Slate Boarding House for Creatives |
| Customer Engagement |
4.79/5 ★ |
"...Read more SAP Customer Data Cloud: How to Engage With Your Registered and Consented Customer Base?..." Knowledge Transfer Webinars for SAP User Groups |
| engaging and following up |
4.72/5 ★ |
"...SAP Marketing Cloud (based on SAP Hybris Marketing Cloud) SAP Commerce Cloud (based on SAP Hybris Commerce Cloud) SAP Sales Cloud (combining SAP Hybris Cloud for Sales, SAP Subscription Billing and CallidusCloud) SAP Service Cloud (combining SAP Hybris Cloud for Service, SAP Customer Engagement Center and CoreSystems) ..." Come what may: what is SAP C/4HANA? |
| Campaign Management with E-Mail and Website |
4.90/5 ★ |
"...Multiple channel campaign management in a centrally controlled fashion...." Peer review by Vyas S., Independent Consultant - Software Engineer & DevOps |
| campaign analytics |
4.73/5 ★ |
"...allowing us to automate our campaigns and having reports easily accessable - helped us realize that our data needs to be cleaned and qualified!..." Peer review by Dina G., Marketing Manager |
| campaign monitoring |
3.94/5 ★ |
"...We have been able to build campaigns, track success of said campaigns and manage automation...." Peer review by Wendy Hamstra-Smith, Associate Dean of Admission, Saint Louis University |
| PEER EXPERIENCES | |
|---|---|
| Customer Communication Management with E-Mail, Social Media and Website |
4.75/5 ★ |
"...Automated tracking of the emails in a campaign is the most useful feature to me...." Peer review by Rohit B., Customer Success Director, Computer Software |
|
| sending & publishing communications |
4.75/5 ★ |
| tracking & monitoring communications |
4.75/5 ★ |
| Customer Engagement |
4.79/5 ★ |
"...Read more SAP Customer Data Cloud: How to Engage With Your Registered and Consented Customer Base?..." Knowledge Transfer Webinars for SAP User Groups |
|
| engaging and following up |
4.79/5 ★ |
| Campaign Management with E-Mail and Website |
4.90/5 ★ |
"...Multiple channel campaign management in a centrally controlled fashion...." Peer review by Vyas S., Independent Consultant - Software Engineer & DevOps |
|
| campaign analytics |
4.90/5 ★ |
| campaign monitoring |
4.90/5 ★ |
54+ more Business Use Cases
Our AI advisor, Wyz, harnessed 2401 insights from peers and experts to help you assess how these SAP Marketing Cloud use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Sorrifacil Franchising LtdaRead More |
|
|
Case Study Emmi GroupRead More |
|
Case Study SPARRead More |
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used SAP Marketing Cloud to Run personalized and segmented engagement and Enhance customer relationships
SAP Marketing Cloud Alternatives
Peer and Expert Opinion on Features
for SAP Marketing Cloud
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (72) |
| Personalization | Read Reviews (64) |
| Feedback surveys | Read Reviews (50) |
| Templates | Read Reviews (33) |
| Recording | Read Reviews (29) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (72) |
| Personalization | Read Reviews (64) |
| Feedback surveys | Read Reviews (50) |
| Templates | Read Reviews (33) |
| Recording | Read Reviews (29) |
IT and Other Capabilities
for SAP Marketing Cloud
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (247) |
| Data Export | Read Reviews (99) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (247) |
| Data Export | Read Reviews (99) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (155) |
| Email Support | Read Reviews (19) |
| Chat Support | Read Reviews (13) |
| Phone Support | Read Reviews (14) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (155) |
| Email Support | Read Reviews (19) |
| Chat Support | Read Reviews (13) |
| Phone Support | Read Reviews (14) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
Vendor Profile Details
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
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