SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use." - Richard Kujan
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Bloomreach, Pyze, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
SAP Marketing Cloud Customer wins, Customer success stories, Case studies
What benefits does SAP Marketing Cloud offer for Customer Communication Management?
How does SAP Marketing Cloud facilitate Customer Engagement?
Why is SAP Marketing Cloud the best choice for Campaign Management?
How efficiently Does SAP Marketing Cloud manage your Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. Testimonial By Laura Monari |
|
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Richard Kujan CIO ZSSK |
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
Laura Monari Manager Sales Support and Operation Excellence, Head of CX Tetra Pak |
We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. Testimonial By Laura Monari |
|
Everson Martins Baptista President and CEO Sorrifacil Franchising Ltda |
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
Artificio Products Inc. Joins SAP PartnerEdge Open Ecosystem to Accelerate Enterprise ...
Artificio Products Inc. has joined the SAP PartnerEdge Open Ecosystem, enabling seamless integration between its AI-powered document processing platform and SAP systems. This partnership allows SAP customers to automate document workflows, enhancing efficiency and accuracy. Artificio's platform offers features like automated invoice processing and compliance document handling, significantly reducing manual intervention.
SAP Selects TCS in 5-Year Deal to Transform its IT Landscape | MarketScreener
SAP has chosen Tata Consultancy Services (TCS) for a five-year agreement to overhaul its IT infrastructure. This strategic collaboration aims to enhance SAP's technological capabilities and operational efficiency.
AUMOVIO and SAP Form Strategic Partnership for a More Agile IT Setup - Electronics Media
AUMOVIO and SAP have formed a strategic partnership to migrate AUMOVIO's entire SAP landscape to the cloud using SAP Cloud ERP Private. This collaboration aims to enhance agility, streamline IT costs, and enable faster deployment of AI-driven solutions. The cloud-based platform will integrate core business applications, improve supply chain transparency, and support AUMOVIO's growth with scalable, future-proof IT infrastructure.
SAP unveils EU AI Cloud for full data sovereignty - Process Excellence Network
SAP has launched the EU AI Cloud, designed to ensure full data sovereignty for European users. This initiative aims to address data privacy and compliance needs, enhancing SAP's cloud offerings in the region.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How does SAP Marketing Cloud facilitate Social Media Management?