SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season." - Waldemar Breitling
Peer review evidence (same sources as the product rating summary)
"...The sales team receives alerts triggered by visitor activity, and marketing has been sending email campaigns...." Peer review by Chaunce Stanton, Marketing Director, Blank Slate Boarding House for Creatives
"...Read more SAP Customer Data Cloud: How to Engage With Your Registered and Consented Customer Base?..." Knowledge Transfer Webinars for SAP User Groups
"...You can use it to profile your customers, create customer journeys, marketing campaigns, and conduct lead marketing and account-based marketing. ..." 21 Best Email Marketing Software and Marketing Automation Tools for Your Business
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Bloomreach, Pyze, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
SAP Marketing Cloud Customer wins, Customer success stories, Case studies
Why is SAP Marketing Cloud the best choice for Customer Communication Management?
How does SAP Marketing Cloud facilitate Customer Engagement?
What benefits does SAP Marketing Cloud offer for Campaign Management?
How efficiently Does SAP Marketing Cloud manage your Workflow Management?
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
|
Richard Kujan CIO ZSSK |
Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of digital channels we use. Testimonial By Richard Kujan |
|
Everson Martins Baptista President and CEO Sorrifacil Franchising Ltda |
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
Lockheed Martin - Aerospace And Defense - Very Large
Lockheed Martin's SAP SuccessFactors Go-Live Shows Why HR Data Comes Before HR AI
Eswaran Brothers Exports Ltd. - Tea Export - Medium
Eswaran Brothers Exports goes live with 'Grow with SAP' - Daily FT
Zeiss Group - Semiconductor - Very Large
Zeiss Overhauls SAP Cloud Migration After Costs Hit €200 Million
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions (FAQ)
What buyers ask before choosing SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking
SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.
New SAP Ariba Spend Analysis and Insights Solution Now Available
SAP has launched the SAP Ariba Spend Analysis and Insights solution, enhancing procurement capabilities by integrating spend data from various SAP and non-SAP systems. This solution provides unified, enriched data for better decision-making, leveraging AI to transform procurement operations. Key features include automated data ingestion, powerful analytics, and native connectivity with SAP source-to-pay solutions.
BPX Highlights SAP Analytics Cloud AI-Assisted Chart Summary as - openPR.com
SAP's AI-Assisted Chart Summary feature in SAP Analytics Cloud integrates with Microsoft PowerPoint, using generative AI to automate chart summaries. This aims to streamline management reporting by reducing manual commentary tasks. The feature requires SAP BTP Cloud Foundry architecture and an SAP Analytics Cloud license.
TabPFN-3.5 Plus now available in SAP AI Core for instant business predictions | iTWire
SAP has announced the availability of the TabPFN-3.5 Plus model in SAP AI Core, enhancing business predictions on structured data without the need for model training. This model, developed by Prior Labs, an SAP company, excels in handling complex tabular data, offering accurate predictions for tasks like cash flow forecasting and supplier risk scoring.
SAP SE Profile
HQ Location
Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
Employees
10001+
Social
What benefits does SAP Marketing Cloud offer for Social Media Management?