SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy." - Marcel Hartlein
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
What solutions does SAP Marketing Cloud provide for Customer Communication Management?
What makes SAP Marketing Cloud ideal for Customer Engagement?
How can SAP Marketing Cloud enhance your Campaign Management process?
How does SAP Marketing Cloud address your Workflow Management Challenges?
54+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
Everson Martins Baptista President and CEO Sorrifacil Franchising Ltda |
We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave our IT team the confidence to become more indepen...dent and self-sufficient. |
Case Studies
CASE STUDY FC Bayern
CASE STUDY Team Liquid
CASE STUDY ALDO
CASE STUDY Delta Air Lines
CASE STUDY Rheem Australia
CASE STUDY FC Bayern
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...
Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.
Google Advances Agent2Agent (A2A) Protocol, Gains Microsoft and SAP Backing
SAP is integrating Googles Agent2Agent (A2A) protocol into its AI assistant, Joule, enabling seamless orchestration of AI agents within SAPs enterprise software ecosystem. This move, alongside support from Microsoft and Zoom, advances interoperability and secure, stateless interactions between AI-driven business applications across platforms.
SAP and Alibaba Group Partner to Accelerate Cloud Transformation
Alibaba Group has entered a strategic partnership with SAP to accelerate its cloud transformation. Alibaba will adopt SAP Cloud ERP Private, SAP Business Suite, and multiple SAP solutions, including SAP Business AI, SAP Business Technology Platform, SAP Ariba, SAP SuccessFactors, SAP Concur, and SAP Emarsys. The collaboration includes a joint go-to-market strategy to deliver enhanced value for global customers.
Five-Time Leader in Gartner Integration Platform-as-a-Service Magic Quadrant - SAP News
SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS) for the fifth year in a row. This recognition highlights the SAP Integration Suites strong capabilities in connecting business processes and applications across SAP and non-SAP systems, supporting productivity and unified integration for enterprises.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
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