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Compare Sharpspring vs Act-On

Comparison Summary

This comparison report of Sharpspring vs. Act-On is based on a specific set of business needs and context. The comparison uses 32528 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sharpspring and Act-On

Sharpspring, Act-On, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sharpspring covers Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"We used Act-On and HubSpot prior to going with SharpSpring. The other two platforms are good ones, but the SharpSpring product allows us to have more control over our clients in terms of interaction, billing, and plan design. " - Raymond Cobb

"Act-On turned our fantastic library of content into programs that offered relevant messages and gated access to more in-depth materials. " - Renee Frappier

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sharpspring

Focus area

Sharpspring is better than Act-On for

Software Failure Risk

  • medium

logo Act-On

Focus area

Act-On is better than Sharpspring for

Software Failure Risk

  • low

About

Sales & Marketing Automation Platform to boost conversions and deliver results.

Act-On | An automated Growth Marketing Platform

Age

2011

2005

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

123

112

Total Goals
(we found evidences for)

19

21

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account



generation of new leads


training & onboarding


searching for content



contact list management

creating contact list






conversion management




sales document management

contract management

proposal & quote management


social media marketing




pipeline management



lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic

lead qualification: firmographic


relationship management


business development





sales call management

meeting management

call transcription



segmentation and targeting



opportunity management


community building



track program performance

identify target customers

customise loyalty program


lifetime value management




customer feedback management

measuring customer satisfaction


personalized marketing


revenue cycle management








competitive intelligence


relationship marketing


channel management



international marketing


follower management


rating and review management




knowledge management





products & pricelist management



reputation management


usage based segmentation


trade show marketing


conference call management


referral management


touchpoint management


sales review & feedback


license management


courses & assessment

create learning path


subscription management


advocacy management


performance management



database marketing


Scheduling & dispatching


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting