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SAP Marketing Cloud vs AgencyAnalytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. AgencyAnalytics is based on a specific set of business needs and context. The comparison uses 13683 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and AgencyAnalytics

SAP Marketing Cloud, AgencyAnalytics, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

AgencyAnalytics focuses on White Labeling with Social Media, Advertisement with Social Media, Social Media Management with Social Media, Communication Management with Phone Calls, etc.

"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient. " - Everson Martins Baptista

"Before AgencyAnalytics, we were spending a lot of time manually generating reports—account executives had to manually gather data and there was a lot of user error. This also meant that every month there was no consistency in our client reporting. A...fter finding AgencyAnalytics, not only did we save a significant amount in billable hours each month, but it also helped us maintain strong relationships and retain clients over the long run. " - Raquel Baldelomar

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than AgencyAnalytics for

Software Failure Risk

  • low

logo AgencyAnalytics

Focus area

AgencyAnalytics is better than SAP Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Cloud offering customers the freedom to define their journey

SEO Reporting Tool & Marketing Dashboards for Agencies

Age

1972

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

80

68

Total Goals
(we found evidences for)

13

12

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management




segmentation and targeting



customer feedback management

measuring customer satisfaction

measuring net promoter score



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification



social media marketing


conversion management







sales call management


reputation management



trade show marketing


helpdesk management


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • See 9 more

Top Channels

Channels Used

  • social media

  • phone calls

  • website

  • e-mail

  • Facebook

  • mobile

  • LinkedIn

  • Pinterest

  • Instagram

  • mobile app

  • review sites

  • video

  • Twitter

  • Yelp

  • text SMS

  • Amazon

  • offline

  • chat

  • promotions

  • on premises

  • Snapchat

  • Facebook page

  • coupons

  • display advertisement

  • trade shows

  • See 22 more
  • social media

  • phone calls

  • website

  • e-mail

  • Facebook

  • mobile

  • LinkedIn

  • Pinterest

  • Instagram

  • mobile app

  • review sites

  • video

  • Twitter

  • Yelp

  • text SMS

  • Amazon

  • offline

  • chat

  • promotions

  • on premises

  • Snapchat

  • Facebook page

  • coupons

  • display advertisement

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting