Real-World Case Studies and Customer Success Stories with PROS Rebate Management

PROS Smart CPQ helped a top global manufacturer of material handling equipment speed up and simplify its quoting process. The company faced... slow, manual quoting and sales inefficiencies. PROS Smart CPQ automated and unified quoting, cutting time-to-quote by 58%. Sales efficiency rose by 17%. The solution is expected to add $6 million in profit. The project started in Europe and is set to expand globally.
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PROS Platform helps Wacker Chemie AG transform its sales and customer experience. The company uses digital tools and AI to... optimize processes and drive innovation. Wacker Chemie launched a digital initiative to improve efficiency and value. Nearly 50% of revenue now comes from eCommerce portals. The sales team uses digital solutions to better meet changing customer expectations.
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PROS Smart CPQ helped Manitou cut ordering time from 30 days to 1 day. Manitou faced slow sales processes, high... error rates, and poor visibility into dealer orders. The solution let sales teams and dealers configure and place accurate orders online. Integration with Manitou’s ERP system removed errors and sped up order processing. Manitou now manages complex orders faster and with fewer mistakes.
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PROS Smart CPQ helped SDMO Industries, a global manufacturer of power generating units, cut order processing time by 90%. SDMO faced challenges... with complex products, multiple sales channels, and inconsistent business practices. They needed a solution to support international growth and unify their sales process. PROS Smart CPQ enabled a single master catalog, guided sales reps, and automated quoting. This led to faster order processing, lower costs, and improved customer satisfaction.
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HAWE Hydraulik used PROS Sales Agreements solution to move from spreadsheets to AI-powered tools. They wanted to solve problems with... sales agreements, mass price changes, and manual data entry. The company started a digital transformation journey with PROS. As a result, they improved how they manage sales agreements and pricing. The solution helped them work faster and more accurately.
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Holcim used PROS AI-powered pricing to help with their digital transformation. Holcim is moving from being just a cement company... to a full-scale building company. PROS helped Holcim with pricing as part of this change. The case shows how Holcim uses digital tools to support their business growth. The story highlights the role of AI in Holcim's transformation.
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PROS Smart Configure Price Quote (CPQ) helped Manitou Group improve their sales process. The company used the CPQ solution to... optimize pricing and quoting. As a result, Manitou Group saw a 26% increase in sales year over year. The solution made quoting faster and more accurate. This led to better sales results for the company.
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PROS Smart CPQ helped a global manufacturer increase sales. The company used PROS Smart CPQ to improve how they price... and sell products. The solution made quoting faster and more accurate. This led to more sales for the manufacturer. The case shows how digital tools can help large manufacturers grow revenue.
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PROS Smart CPQ and Collaborative Portal helped Groupe DEYA improve their quote process. The company used these tools to make... offer configuration, pricing, and quote creation faster and easier. The sales and buying experience got better for both teams and customers. Groupe DEYA has worked with PROS for over 20 years, showing strong partnership and trust. The solutions supported their eCommerce strategy and internal changes.
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PROS Smart CPQ helped one manufacturing company speed up order processing. The company used the solution to automate and optimize... their quoting process. As a result, order processing time dropped by 90%. This shows the impact of using PROS Smart CPQ for faster sales operations in manufacturing.
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Holcim uses PROS AI-powered pricing to help with their digital transformation. Holcim is moving from being just a cement company... to a full-scale building company. PROS helps them optimize pricing as part of this change. The solution supports their business growth and new goals. The case shows how AI pricing tools can help manufacturers transform.
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PROS helped this industrial manufacturer cut service offer creation time by 98%. The company used PROS solutions to speed up... how they build and deliver service offers. The partnership made their process much faster. This led to big time savings for the business. The result was a more efficient workflow and quicker response to customer needs.
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PROS price optimization software replaced a failed competitor's solution for a large North American business products distributor. The distributor needed... better pricing strategies to boost margins and respond quickly to market changes. PROS delivered a phased implementation, helping the company spot margin opportunities and set science-based pricing targets. The solution enabled faster price changes and improved deal negotiations. The distributor's pricing teams could now focus on strategic management and capture more revenue and volume opportunities.
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PROS pricing solution helped a large industrial distributor fix pricing for over 1 million products. The company faced margin leaks... from unnecessary discounts and slow, error-prone price setting. PROS used analytics to find profit leaks and set better price targets. The solution automated pricing for over half a million items. The distributor moved from $4 million below to $4 million above monthly revenue targets, expecting $18 million more in annual gross profit. Quote turnaround time improved and sales teams gained confidence.
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PROS solutions help S. P. Richards manage prices and improve IT operations. The company has worked with PROS for 17...years. Regina Baute, senior director of applications, shares how the relationship has grown. PROS tools support pricing and business decisions. S.P. Richards values the partnership and looks forward to future results.
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PROS helped a distributor stop margin leakage. The distributor used PROS to improve pricing and sales processes. They reversed margin... losses and beat their monthly revenue goals. The case shows how PROS supports revenue growth in the distribution industry.
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PROS helped Crescent Electric Supply Company (CESCO) improve their pricing processes. CESCO faced challenges with manual pricing and outdated data.... PROS provided analytics dashboards and centralized price management. This solution led to margin gains, better pricing accountability, and more focus on high value tasks. CESCO now uses data-driven recommendations for pricing decisions.
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PROS helped Crescent Electric Supply address challenges in the electrical distribution industry. Crescent Electric Supply used PROS solutions to solve... industry problems and accelerate growth. The partnership brought value to Crescent Electric Supply. The company shared advice for other distributors considering digital transformation. PROS understands Crescent Electric Supply's business needs and goals.
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PROS helped a Fortune 500 distribution company switch pricing solutions. The company optimized $7.2 billion in revenue using PROS. The... new solution improved pricing and revenue management. The case shows the impact of advanced pricing tools for large distributors.
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PROS Price Optimization and Management helps distribution companies manage complex tariffs and pricing challenges. Essendant, SP Richards, and Direct Supply... use PROS to update prices in real time and negotiate better with vendors. The tool supports flexible contract pricing and quick responses to market changes. Teams can act fast and protect margins in a volatile environment. Pricing becomes proactive, not reactive, with PROS.
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PROS helped Crescent Electric Supply Company (CESCO) improve their pricing processes. CESCO faced challenges with outdated pricing data and difficulty... getting sales teams to accept price changes. PROS provided analytics dashboards and centralized price management. CESCO saw margin gains, better pricing accountability, and more focus on high value tasks. The solution helped CESCO adapt their pricing strategy as their business grew.
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PROS helps Crescent Electric Supply solve big challenges in the electrical distribution industry. Crescent Electric Supply uses PROS to optimize... pricing and drive value. The partnership supports Crescent Electric Supply's growth and digital transformation. PROS understands Crescent Electric Supply's business needs and goals. The collaboration brings success in a changing industry.
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PROS helped one of the world’s largest materials distributors move to digital commerce. The company faced slow revenue growth, low... margins, and tough competition. They needed better pricing and sales tools. PROS provided a platform to optimize pricing, sales guidance, quoting, and agreements. The distributor improved margins, streamlined sales, and increased win rates with PROS.
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PROS helped a car rental company increase revenue by millions in the first year. The company used PROS solutions to... optimize pricing and offers. The platform delivered real-time pricing and automation. This led to fast results and higher profits. The case shows strong impact for car rental businesses using PROS.
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PROS helped a leading freight company gain a competitive edge. The company used PROS solutions to improve pricing and offers.... This led to better business results and stronger market position. The case highlights the value of PROS for freight and logistics companies.
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PROS Smart POM, Smart CPQ, and Revenue Management helped Europcar Mobility Group modernize pricing and sales. The company replaced three... disconnected legacy tools with a single platform. This change automated and simplified pricing, making the process faster and more data-driven. Europcar saw 7.1% year-over-year revenue growth in 2024, five times their initial target. 89% of employees said PROS Smart POM helps them generate more business.
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PROS Contribution Management System helped a global car rental company manage over 20 million prices daily. The company faced challenges... with disconnected pricing and fleet decisions, leading to missed profit opportunities. PROS automated price transfers and improved forecasting, allowing analysts to target prices for every rental. The company aimed to increase gross profit by $150,000 in the next quarter. The solution enabled better pricing decisions and increased revenue.
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PROS Price Optimization & Management helped Averitt Express improve its pricing strategy. Averitt used AI-powered pricing to move beyond gut... feel and anecdotal evidence. The solution gave them analytics and market insights. This led to better revenue growth and stronger customer relationships. The pricing team gained more confidence and trust with sales. Averitt now stands out by offering value at market-relevant prices.
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PROS helped a Fortune 500 fuel supplier transform its pricing process. The company managed 1,500 convenience stores and moved 3... billion gallons of fuel yearly. Manual spreadsheet-based pricing slowed the team and limited insights. PROS automated pricing and added machine learning for better predictions. In the first six months, the supplier generated $1.8 million in new revenue.
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PROS pricing solutions helped a global oil and gas company optimize pricing for its fuels and lubricants business. The company struggled... with inconsistent pricing across regions, leading to negative margin transactions. PROS integrated with SAP to create efficient, end-to-end pricing processes. The phased rollout quickly eliminated negative margin deals and improved contract negotiation. The company boosted its margin by $350 million after implementing PROS.
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PROS automated pricing solution helped a global oil company manage billions of gallons of petroleum products across hundreds of terminals. The company struggled... with manual processes and non-integrated legacy systems, making it hard to react to market changes. PROS delivered real-time, consolidated pricing data and automated alerts for analysts. This let the company respond quickly to market shifts and competitor moves. Executives gained new reporting tools to track profitability by channel, plant, and product.
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PROS helped an oil & gas company improve its margins. The company used PROS solutions for pricing and sales. In... the first year, the company saw an $8 million margin improvement. The case shows the impact of PROS on profit growth in the oil and energy sector.
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PROS Smart Price Optimization helped Highline Warren, a large manufacturer and distributor in the automotive aftermarket, solve pricing challenges after a merger. Highline Warren faced... issues with multiple ERPs, high product volume, and lack of price harmonization. PROS provided AI-powered price recommendations and seamless ERP integration. The solution improved price execution, unified pricing processes, and gave better margin insight. Highline Warren now has more control and visibility over pricing across channels.
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Highline Warren used PROS Gen IV price optimization to automate their pricing in the automotive aftermarket industry. They wanted to... solve their pricing challenges and drive profitable growth. PROS Gen IV helped them use neural networks to improve pricing decisions. The company encouraged sales staff to trust the new pricing recommendations. As a result, Highline Warren improved their pricing process and business outcomes.
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PROS helped BORG Automotive Group improve their pricing strategy. BORG Automotive Group is Europe's largest independent remanufacturer of automotive spare... parts. They faced challenges managing prices for many SKUs. With PROS, they transformed their price management. The company now sees new growth opportunities with better pricing.
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PROS Gen IV price optimization helped Highline Warren automate pricing in the automotive aftermarket. The company used neural networks to... solve complex pricing challenges. Sales staff learned to trust the pricing recommendations from PROS. This led to more profitable growth for Highline Warren. The solution made pricing faster and more accurate.
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PROS Smart CPQ helped Yara move from spreadsheets to automation. The commercial team saved many hours by reducing manual tasks.... Yara improved its quote-to-order process with digital tools. The company streamlined workflows and increased efficiency. The transformation made quoting faster and easier for the team.
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PROS AI-powered Pricing and Quoting helped a wholesale grocery distributor improve their pricing and quoting process. The distributor wanted to... make pricing faster and more accurate. They used PROS to automate and optimize pricing decisions. This made quoting easier and more reliable. The distributor saw better results with less manual work.
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PROS Price Management helps SP Richards, a leading wholesale distributor of office products, manage pricing in a tight-margin market. The company faces... challenges from inflation, tariffs, and market pressures. With PROS, SP Richards updates prices quickly and stays competitive. The team is moving to PROS Price Optimization for a more data-driven pricing strategy. Real-time pricing tools help them stay profitable and agile during economic uncertainty.
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PROS AI-powered pricing helped a large electrical wholesale distributor change prices faster. Before PROS, the company spent a lot of... time and effort on pricing changes. With PROS, they can quickly adopt new pricing methods. The solution made their pricing process more agile. This helped them respond to market needs with ease.
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PROS helped a food ingredients manufacturer exceed its margin growth goals. The company used PROS to improve pricing and sales... processes. The solution enabled faster and more accurate decisions. As a result, the manufacturer surpassed its targets for margin growth. The case highlights the impact of PROS on profitability in the food and beverage industry.
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PROS helped Cargill shift from product-line selling to a cross-product, regional sales model. Cargill used PROS to build a unified... data model and create consistent quoting and pricing across regions. The platform's flexibility and scalability supported Cargill's digital strategy. Cargill improved efficiency and increased adoption with PROS. The partnership enabled Cargill to meet growing business expectations.
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PROS real-time, AI-powered quoting and pricing helped an international food corporation improve profit margins. The company used PROS to automate... and optimize pricing decisions. This led to a 2% margin improvement. The solution delivered results quickly. The case shows the value of AI in pricing for large food companies.
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PROS Offer Marketing helped Spirit Vacations fix problems with landing page consistency, production speed, and performance tracking. The airline now... uses dynamic, SEO-optimized pages to show real-time flight deals, hotel promotions, and personalized offers. This change improved campaign visibility and performance. Spirit Vacations can now engage more customers and drive better results with their eCommerce strategy.
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PROS airWire helped Hyatt Inclusive Collection improve email marketing. The team used airWire to show clear rates in emails. This... change cut email production time by 75%. Campaign prep dropped from twelve days to three. They saw ROI in just 48 hours after launch. Conversions increased with dynamic content and faster campaigns.
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PROS CPQ unified the quote-to-order system for a €12B European telecommunications provider. The company struggled with slow product launches and... inconsistent offers across channels. PROS delivered a single quoting platform for 2,000 users in e-commerce, retail, and call centers. Product launch time dropped by up to 75%. The new system supports 99.9% uptime and handles 166,000 software objects for 250 price plans. The provider saved on catalog maintenance and updates.
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PROS Smart CPQ helped this telecommunications company speed up product launches. The company cut product launch time by 75%. PROS... Smart CPQ made quoting and configuration faster. The solution improved efficiency in sales processes. The company can now bring new products to market much quicker.
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PROS Smart Price Optimization helped Spire Healthcare move away from manual pricing tools. The pricing team needed better control, efficiency,... and governance. They used features like price list management and approval controls. Spire Healthcare now manages many price points with a small team. They improved traceability and process control. The solution supports both self-pay and NHS patient pricing across the UK.
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PROS dynamic pricing helped McKesson Medical-Surgical Primary Care stop margin leakage. The company used PROS to optimize prices in real... time. This solution improved pricing accuracy and protected profits. McKesson Medical-Surgical Primary Care saw better control over margins. The case shows how dynamic pricing can help large healthcare distributors.
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PROS helped a Fortune 50 multinational tech company increase revenue. The company used PROS to optimize pricing and offers. This... led to $400 million in new revenue. The solution improved sales and marketing results. The company saw better pricing decisions and faster go-to-market actions.
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PROS pricing solutions helped a Fortune 50 enterprise tech company fix slow quoting and undisciplined pricing. The company used PROS... to give partners and salespeople more autonomy with preapproved discounts and self-service CPQ software. This sped up quote turnaround from days to two hours and raised automatic approval rates from 10% to 80%. The company gained 12,000 new partners, saw a 111% increase in quotes, and achieved $400 million in incremental revenue. Margin improved by 200 basis points.
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HP used PROS pricing solutions to improve their pricing process. The company saw better data analytics and higher revenue after... the change. Maciek Szczesniak, director of global EG pricing at HP, shared that the business went through a full pricing transformation. HP expected to see margin gains from using PROS. The case highlights the impact of advanced pricing tools for large technology companies.
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PROS helped a medical devices company improve their RFP response times. The company used PROS to automate and optimize pricing... and offers. This allowed the team to spend more time focusing on customers. With PROS, the company responded to RFPs four times faster. The solution supported digital transformation and efficiency.
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PROS AI-powered Pricing helps Digi-Key Electronics manage prices for many products and sales channels. Before PROS, it was hard to... set smart prices for different quantities and mixes. Now Digi-Key can update prices daily and keep all product information current. This makes their price management faster and more accurate.
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PROS Price Optimization and Management helped Direct Supply modernize pricing for over 500,000 senior living products. The company replaced manual... spreadsheets with automated pricing workflows. Direct Supply empowered more than 200 inside sellers with smarter discounting tools. The solution improved pricing efficiency and managed millions of price records. Direct Supply and PROS have partnered for over eight years to drive pricing transformation.
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PROS Smart CPQ helped Essity with digital transformation. Essity wanted to avoid common problems in big technology projects. Debbie Wiggins,... global business systems director, shared how they used PROS Smart CPQ to make business processes better. The company saw positive results inside the business and with their buyers. She gave advice on how to run digital projects well and avoid mistakes.
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Volaris used PROS products airTRFX, airSEM, airModules, and FareWire to build a Fare Marketing infrastructure. They wanted to boost digital... performance and direct channel sales. With airTRFX, they automated landing page creation and improved SEO by 400% in the first year. From 2016 to 2017, organic traffic grew by 400%, and from November 2017 to November 2018, it grew by 46%. Volaris saw a 65% increase in web traffic, 70% more e-commerce transactions, and 61% growth in SEM revenue. Several million dollars in revenue came from airModules in the first month.
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PROS Group Sales Optimizer helped Lufthansa improve its group business. Lufthansa saw changes in market trends and needed a better... way to serve travel agents. The solution made it easier for agents to book group travel. Lufthansa increased revenue from group bookings. The experience for travel agents improved with the new system.
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PROS helped a global cargo airline handle market turbulence. The airline used PROS solutions to improve pricing and offer management.... This made their business more resilient. The case highlights how PROS supports airlines in tough markets. The story shows the value of real-time pricing and automation for cargo airlines.
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PROS Gen IV helps Loxam Group improve pricing processes. Loxam Group uses PROS for predictive pricing. The solution supports profitable... growth. The case highlights the partnership between Loxam Group and PROS. The focus is on better pricing and business results.
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PROS airline revenue optimization solutions helped S7 Airlines improve customer experiences. S7 Airlines wanted to give travelers a better omnichannel... shopping experience. They chose PROS to meet this need. Alexey Dokuchaev, head of research and development of revenue management and pricing, said PROS was best positioned to help. The airline used PROS to address growing customer demands for a seamless experience.
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Thai Airways used airTRFX Custom Pages to promote a 60th Anniversary campaign. They offered loyalty program members triple miles for... booking future flights. The campaign used email, push notifications, and social media to drive traffic. The two-day promotion earned TBH 6.7 million (USD 207K) and 22,500 landing page sessions. Email marketing had a 3.3% conversion rate and brought in 60% of the revenue.
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airTRFX Pages helped Sky Airline improve their SEO. The airline used interlinking and 301 redirects to boost organic search rankings.... Over two years, their average Google position rose from 15 to 6. Six months after launching destination content, organic clicks increased by 20%. Non-branded keyword visibility jumped from 67% to 83%. The number of non-brand keywords on Google's first page grew by 45%. Sky Airline saw more user engagement and better online visibility.
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PROS Revenue Management Advantage (RMA) helped jetBlue improve forecast accuracy. Their old system required many manual overrides and slowed down... the team. With PROS RMA, jetBlue trusts the data more and works faster. The new system supports better commercial strategy. The yield management team at jetBlue shares that PROS RMA changed how they forecast demand.
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PROS cloud-based revenue management solution helped Malaysia Airlines boost yield by 15%. The airline upgraded to PROS RM Advantage to... improve operational efficiency and revenue performance. During the COVID-19 pandemic, Malaysia Airlines moved quickly to adopt advanced digital tools. The new system uses big data and artificial intelligence for better forecasting and pricing. Leaders at Malaysia Airlines say the solution makes them more agile and data-driven. The airline achieved record-breaking RASK and greater business performance with PROS.
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PROS Revenue Management Essentials (RME) helped Saudia modernize its revenue management. Saudia moved from manual, inaccurate forecasting to a data-driven... system. Forecast accuracy improved from less than 20% to over 90%. The airline saw double-digit gains in RASK and yield. Team trust and analyst workflows improved across the company.
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Virgin Australia used PROS Offer Marketing solutions, including airTRFX and airWire, to improve digital flight pricing. The airline wanted to... show the right prices at the right time across all channels. With PROS, they ran tests faster and improved the customer experience. The new tools helped Virgin Australia offer low fares on demand and stay competitive in a changing market.
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Cyprus Airways used PROS Offer Creation solutions to improve fare pricing accuracy on their website. They faced challenges with price... discrepancies and high distribution costs. PROS helped them get real pricing and better control over their sales channels. The team at PROS was accessible and provided expert support. Cyprus Airways now has more accurate pricing and a better shopping experience for customers.
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Air Europa used the PROS NDC Solution to improve its NDC distribution strategy. The airline wanted more flexibility and customization... than its previous NDC-PSS provider allowed. With PROS, Air Europa can now offer special features like government discounts for the Spanish market. The solution helps Air Europa stand out and better meet partner needs. Air Europa values PROS for its innovation and willingness to customize solutions.
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PROS Group Sales Optimizer (GSO) helped Air Europa improve its group sales strategy. The airline faced challenges with manual processes... and managing multiple agency policies. With GSO, Air Europa customized group sales policies and offered more accurate pricing. The solution allowed better control over group sales and improved conditions for travel alliances. Air Europa saw benefits in efficiency and sales strategy after implementing PROS GSO.
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Turkish Airlines used the PROS Willingness-to-Pay solution to improve forecast accuracy and move toward dynamic pricing. The airline wanted to... better understand customer intent and measure price elasticity of demand. PROS helped Turkish Airlines manage forecast accuracy at the class block level, which was a new approach for their analysts. The first results after moving a few markets to the new system were positive. Turkish Airlines received strong support and training from PROS during the transition.
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Aeromexico used PROS GSO and RMA solutions to improve revenue management. They moved from basic availability management to advanced O&D... revenue management. The new tools helped them make better forecasts and manage revenue more effectively. After using PROS, Aeromexico recovered from bankruptcy and saw strong business results. The company now relies on AI-driven solutions for future growth.
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flydubai uses PROS Revenue Management and PROS Pricing Shopping solutions to improve revenue optimization and sales. The airline relies on... AI to make big improvements in passenger revenue management. PROS and flydubai have a long partnership built on trust and shared goals. The PROS team gives strong support to flydubai. This partnership helps flydubai manage inventory and pricing more effectively.
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China Southern Airlines used PROS Real-Time Dynamic Pricing and Origin & Destination RM solutions. They moved to a cloud-based system... to improve data response and storage. The airline faced challenges switching to a domestic cloud and needed better management for code-share flights and audit logs. PROS helped them shift to O&D POS management, improving revenue strategy execution and keeping their passenger load factor high. China Southern Airlines values PROS for its strong support, advanced revenue management models, and industry leadership.
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PROS RM and PROS RTDP helped Lufthansa Group modernize their revenue management and pricing strategy. Lufthansa Group unified all their... airlines on single, cloud-based platforms to reduce complexity. They worked with PROS to separate internal airline complexity from customer-facing pricing. This allowed them to use machine learning for better willingness-to-pay estimates. The new system supports continuous pricing and prepares Lufthansa Group for modern retailing and offer management.
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Wilbur-Ellis used PROS Smart Price Optimization & Management with Gen IV AI to improve their pricing process. Before PROS, pricing... was manual and slow, covering only half their products. With PROS, they now price over 6,000 SKUs in real time and use all product attributes to set prices. They saw a 2% margin uplift and achieved ROI in less than a year. The new AI solution also made pricing faster, more accurate, and easier for their team.
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PROS Smart Price Optimization & Management helped BORG Automotive Group manage 18 million prices for over 16,000 SKUs. The company saved... 85% of the time needed to make price changes at scale. BORG Automotive Group replaced manual pricing with a centralized, automated solution. In the first three months, they onboarded 17 of 150 price lists. This improved pricing speed, accuracy, and supported their growth strategy.
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Azores Airlines used PROS Dynamic Offers, Digital Retail, and airTRFX to drive digital growth. The airline saw 82.6% sales growth... from 2022 to 2023 and a 5% increase in web sales channel market share. They implemented a new branded fare strategy in just 3 months. PROS helped Azores Airlines move fast, stay competitive, and meet regulatory needs. The partnership enabled Azores Airlines to scale innovation and boost revenue.
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PROS airTRFX and airWire helped TAP Air Portugal improve digital marketing and boost profits. The airline cleaned up over 100... underperforming pages and added more than 1,000 new destinations. They saw a 49% increase in sessions from airTRFX pages and a 29% growth in organic channel performance. Revenue from PROS-driven pages grew by 25–35%. Mobile traffic increased, with a shift from 60/40 desktop-mobile to 40/60. TAP Air Portugal now delivers a better digital experience and higher conversions.
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PROS airTRFX helped GOL Airlines solve problems with manual landing page creation and outdated fare displays. The airline switched to... dynamic fares and automated campaign launches. This made it easier to deliver relevant content to travelers. GOL Airlines saw a 500% increase in organic search traffic. Campaign-driven revenue jumped by 230% in six months. The team now plans to use AI to grow direct traffic even more.
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PROS Smart CPQ helped Lapeyre improve its multichannel sales strategy. The solution made it easier for Lapeyre to manage sales... across different channels. Lapeyre used PROS Smart CPQ to give customers a better experience. The case highlights how the tool supported Lapeyre's sales and customer service goals. No specific numbers or metrics are mentioned in the content.
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PROS airWire and Movable Ink helped Frontier Airlines send emails with real-time fares. Before, Frontier used a batch and blast... email strategy with one offer for everyone. With the new solution, emails showed fares based on each traveler's home airport and interests. This made the emails more personal. Frontier saw a 90% increase in conversion rate and a 40% increase in click through rate. The campaign also saved the marketing team time by automating personalized content.
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PROS airTRFX and airWire helped TAP Air Portugal boost digital performance. The airline cleaned up over 100 underperforming pages and... added more than 1,000 new destinations. They saw a 49% increase in sessions from airTRFX pages and 29% growth in organic channel performance. Mobile traffic grew to 60% of total, and custom pages now drive 38% of all PROS traffic. TAP Air Portugal achieved up to 35% estimated revenue growth from airTRFX pages.
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Etihad Airways attended the PROS Outperform event. They found the sessions informative and valued the networking with other airlines. The... event helped them learn new things and share experiences. Etihad Airways shared positive feedback about their key takeaways from the event. The testimonial highlights their satisfaction with PROS Outperform.
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Thai Airways used airTRFX Custom Pages to boost loyalty program signups and future travel bookings during COVID-19. They ran a... 60th Anniversary promotion offering triple miles for flights booked for future dates. The campaign used email, push notifications, and social media to drive traffic to custom landing pages with real-time fares. The two-day promotion generated TBH 6.7 million (USD 207K) in revenue and 22,500 landing page sessions. Email marketing drove a 3.3% conversion rate and 60% of the total revenue.
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PROS Shopping and Offer Marketing helped Cyprus Airways improve direct sales. The airline wanted faster, more accurate pricing and dynamic... offers. PROS enabled Cyprus Airways to grow direct sales from 43% to 53% in one year. The airline then expanded with PROS Repricing and airTRFX for better personalization and pricing agility. Commercial and revenue teams now price smarter and create more personalized journeys. This led to higher engagement, conversions, and customer value.
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Cathay Pacific uses PROS Offer Marketing with real-time airfare display to improve digital selling. The airline personalizes every customer interaction... and makes the booking process seamless. They use interactive banners and AI-driven personalization to boost engagement. Cathay Pacific reports better look-to-book ratios and a higher standard for digital experience in travel. Their digital transformation sets them apart in a competitive market.
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PROS used airTRFX, airBLDR, and airDPI to help Cape Air improve their SEM campaigns. Cape Air wanted to grow revenue... and reach more users with better paid search ads. PROS set up SEM accounts for 4 markets and 2 languages, covering 76 routes and over 300,000 keywords. In 60 days, Cape Air's SEM campaign revenue increased by more than 6 times. The new strategy brought more visitors and clicks to their site.
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Breeze Airways used Bing for their SEM strategy in 2024. They wanted to reach new customers and increase bookings and... revenue. Bing's US market share grew to 14% in 2024, making it a good channel for SEM. After starting Bing SEM campaigns in February 2024, Breeze saw an 11% increase in conversions and revenue, a 7% rise in traffic, a 12% boost in impressions, a 19% higher click-through rate, a 17% increase in conversion rate, and an 18% jump in return on ad spend. These results came from careful testing and ongoing strategy adjustments.
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PROS Shopping solution FastSearch helped a leading European aviation group improve metasearch and marketing channel distribution. The group needed fast,... customizable sales offers for metasearch partners. FastSearch enabled instant search and distribution of millions of flight results in over 70 markets. The solution allowed rapid integration with new partners and millisecond response times. Airlines gained control over sales offers and easy omni-channel management.
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PROS Dynamic Offers, Digital Retail, and airTRFX helped Azores Airlines grow fast. The airline saw 82.6% sales growth from 2022... to 2023. Web channel market share rose by 5%. They launched a new branded fare strategy in just 3 months. Azores Airlines credits PROS for helping them move quickly and stay competitive. The partnership led to more sales, higher average fares, and strong digital growth.
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PROS Route Status airModule helped ANA Americas during the COVID-19 pandemic. ANA needed to boost ticket sales and update travelers... on available routes. They used targeted email campaigns and redesigned their homepage to feature the Route Status airModule. This tool showed real-time route availability and enabled direct bookings. In the first 30 days, ANA Americas generated $60,000 in extra revenue from their homepage.
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airTRFX helped Pacific Coastal boost online revenue by 15% in the first year. The airline used airTRFX to improve SEO... and reach the first page of Google results. Real-time fare updates and optimized landing pages made booking easier for travelers. Pacific Coastal now outranks competitors and OTAs in organic search. The solution increased network visibility and improved the customer experience.
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PROS Willingness-to-Pay helps Turkish Airlines improve forecast accuracy and move toward dynamic pricing. Turkish Airlines uses PROS RM, RTDP, and... GSO products. The solution helps measure price elasticity and understand customer intent. PROS supports Turkish Airlines through business transformation and migration projects. The airline reports positive outcomes and a smooth learning curve for revenue management analysts.
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PROS Revenue Management Advantage (RMA) with Willingness-to-Pay (WTP) helped Air Transat move beyond traditional forecasting. The airline wanted more accurate... pricing and better demand forecasting. They upgraded from PROS RME+ to RMA with WTP. This change brought greater pricing accuracy and improved executive support. Air Transat now uses a modern revenue management approach for today’s dynamic airline market.
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PROS Group Sales Optimizer (GSO) helped Air Europa improve its group sales strategy. The airline faced challenges with managing multiple... agency policies and manual processes. GSO allowed Air Europa to customize group sales policies and offer accurate pricing. The solution made it easier to handle different travel agencies and points of sale. Air Europa now redirects group sales more effectively and gives better conditions to travel alliances.
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PROS helped Air China optimize pricing, inventory, and connectivity for over 1,000 daily flights and 10,000 markets. Air China started... using PROS RM in 1999 and later adopted O&D Revenue Management, RMA, and RTDP Advantage. The airline saw a threefold increase in connecting passengers. PROS solutions drove more than $3 billion in extra revenue. Air China improved decision-making, streamlined workflows, and boosted operational efficiency across Asia-Pacific.
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Air Canada used the PROS fare marketing platform and Uplift to offer monthly payment plans for flights. This let customers... pay as little as $20 per month instead of the full fare upfront. The new payment option appeared across all Air Canada origin and destination pages. After launch, Air Canada saw more conversions, higher average transaction value, and more new customers. 94% of surveyed customers said the monthly payment option made them likely to buy again, and 43% upgraded their travel because of it.
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Aeromexico used PROS GSO and RMA solutions to improve revenue management. They moved from basic availability management to advanced O&D... revenue management. The tools helped them make better forecasts and manage revenue more effectively. After using PROS, Aeromexico recovered from bankruptcy and saw strong business results. The company now relies on AI-driven solutions to plan for the future.
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PROS helps ITA Airways improve forecasting and pricing. ITA uses PROS Real-Time Dynamic Pricing and Revenue Management Advantage. These tools... support real-time revenue optimization and digital innovation. ITA sees better forecasting and more efficient analysts. PROS lays the foundation for ITA's future commercial transformation.
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