Real-World Case Studies and Customer Success Stories with PROS Rebate Management

PROS helped Crescent Electric Supply address challenges in the electrical distribution industry. Crescent Electric Supply used PROS solutions to solve industry problems and accelerate growth. The par...tnership brought value to Crescent Electric Supply. The company shared advice for other distributors considering digital transformation. PROS understands Crescent Electric Supply's business needs and goals.
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PROS helped Crescent Electric Supply Company (CESCO) improve their pricing processes. CESCO faced challenges with manual pricing and outdated data. PROS provided analytics dashboards and centralized ...price management. This solution led to margin gains, better pricing accountability, and more focus on high value tasks. CESCO now uses data-driven recommendations for pricing decisions.
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PROS helped a distributor stop margin leakage. The distributor used PROS to improve pricing and sales processes. They reversed margin losses and beat their monthly revenue goals. The case shows how P...ROS supports revenue growth in the distribution industry.
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PROS pricing solution helped a large industrial distributor fix pricing for over 1 million products. The company faced margin leaks from unnecessary discounts and slow, error-prone price setting. PRO...S used analytics to find profit leaks and set better price targets. The solution automated pricing for over half a million items. The distributor moved from $4 million below to $4 million above monthly revenue targets, expecting $18 million more in annual gross profit. Quote turnaround time improved and sales teams gained confidence.
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PROS price optimization software replaced a failed competitor's solution for a large North American business products distributor. The distributor needed better pricing strategies to boost margins an...d respond quickly to market changes. PROS delivered a phased implementation, helping the company spot margin opportunities and set science-based pricing targets. The solution enabled faster price changes and improved deal negotiations. The distributor's pricing teams could now focus on strategic management and capture more revenue and volume opportunities.
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PROS Real-time Pricing Engine helped ADI | Snap One manage pricing for over 300,000 products across 10+ countries. The company needed a fast, scalable solution to meet changing customer needs and mar...ket demands. Before PROS, ADI | Snap One faced major pricing challenges. With PROS, they gained speed, flexibility, and scalability in their global operations. ADI | Snap One won the PROS Innovator Customer Award for their success.
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PROS helps Crescent Electric Supply solve big challenges in the electrical distribution industry. Crescent Electric Supply uses PROS to optimize pricing and drive value. The partnership supports Cres...cent Electric Supply's growth and digital transformation. PROS understands Crescent Electric Supply's business needs and goals. The collaboration brings success in a changing industry.
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PROS helped Crescent Electric Supply Company (CESCO) improve their pricing processes. CESCO faced challenges with outdated pricing data and difficulty getting sales teams to accept price changes. PRO...S provided analytics dashboards and centralized price management. CESCO saw margin gains, better pricing accountability, and more focus on high value tasks. The solution helped CESCO adapt their pricing strategy as their business grew.
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PROS Price Optimization and Management helped Essendant move from spreadsheets to a smarter pricing strategy. Essendant manages over 50,000 SKUs and 15,000 customers across 30 distribution centers. T...he company faced challenges with pricing complexity and outdated systems. PROS enabled a smooth SaaS migration and supported Essendant through inflation and tariffs. Essendant now moves faster, prices smarter, and grows margins, especially during disruption.
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PROS Price Optimization and Management helps distribution companies manage complex tariffs and pricing challenges. Essendant, SP Richards, and Direct Supply use PROS to update prices in real time and... negotiate better with vendors. The tool supports flexible contract pricing and quick responses to market changes. Teams can act fast and protect margins in a volatile environment. Pricing becomes proactive, not reactive, with PROS.
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PROS helped a Fortune 500 distribution company switch pricing solutions. The company optimized $7.2 billion in revenue using PROS. The new solution improved pricing and revenue management. The case s...hows the impact of advanced pricing tools for large distributors.
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PROS helped a Fortune 500 fuel supplier transform its pricing process. The company managed 1,500 convenience stores and moved 3 billion gallons of fuel yearly. Manual spreadsheet-based pricing slowed... the team and limited insights. PROS automated pricing and added machine learning for better predictions. In the first six months, the supplier generated $1.8 million in new revenue.
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PROS pricing solutions helped a major oil & gas company improve their pricing strategy. The company used PROS to optimize prices and manage offers. As a result, they achieved a $350 million margin ex...pansion. This shows the impact of advanced pricing tools in the oil and energy sector. The case highlights the value of AI-powered pricing for large enterprises.
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PROS helped an oil & gas company improve its margins. The company used PROS solutions for pricing and sales. In the first year, the company saw an $8 million margin improvement. The case shows the im...pact of PROS on profit growth in the oil and energy sector.
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PROS helps CHS manage complex fuel pricing during its SAP S/4HANA transformation. CHS faces new EPA rules and a changing product mix. PROS supports pricing continuity and smooth migration. The soluti...on keeps pricing stable for customers. CHS gains more flexibility and speed for future growth.
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PROS helped ExxonMobil modernize their pricing and quoting processes. ExxonMobil used PROS solutions to improve speed and accuracy in pricing. The platform enabled real-time pricing and quoting at sc...ale. This helped ExxonMobil manage complex pricing needs across their business. The case highlights the use of AI and automation for better sales outcomes.
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PROS helped a fuel supplier increase revenue by more than $1.8 million. The company used PROS solutions to improve pricing and sales processes. The case highlights the impact of digital pricing tools... in the oil and energy sector. The results show strong financial gains from using PROS technology.
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Holcim used PROS AI-powered pricing to help with their digital transformation. Holcim is moving from being just a cement company to a full-scale building company. PROS helped Holcim with pricing as p...art of this change. The case shows how Holcim uses digital tools to support their business growth. The story highlights the role of AI in Holcim's transformation.
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HAWE Hydraulik used PROS Sales Agreements solution to move from spreadsheets to AI-powered tools. They wanted to solve problems with sales agreements, mass price changes, and manual data entry. The c...ompany started a digital transformation journey with PROS. As a result, they improved how they manage sales agreements and pricing. The solution helped them work faster and more accurately.
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PROS Smart CPQ and Collaborative Portal helped Groupe DEYA improve their quote process. The company used these tools to make offer configuration, pricing, and quote creation faster and easier. This c...hange made selling and buying better for their teams and customers. Groupe DEYA has worked with PROS for over 20 years. Their teams gave positive feedback about the new solutions.
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Groupe DEYA uses the PROS Collaboration Portal to improve their quoting process. They work with their end users to make quoting faster and easier. Groupe DEYA has trusted PROS for over 20 years. The ...portal helps them collaborate and manage custom configurations. This leads to better efficiency in their sales process. The case highlights the value of long-term partnership with PROS.
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PROS pricing solution helped a global process monitoring manufacturer fix slow and inconsistent pricing. The company used to manage prices in hundreds of spreadsheets, causing delays and margin loss.... PROS automated workflows and pricing formulas improved accuracy and speed. The company saw a 40% faster time-to-market and met a major pricing deadline. In the first month, PROS identified $5-6 million in pricing improvements.
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PROS Smart CPQ helped a top global manufacturer of material handling equipment speed up and simplify its quoting process. The company faced slow, manual quoting and sales inefficiencies. PROS Smart C...PQ automated and unified quoting, cutting time-to-quote by 58%. Sales efficiency rose by 17%. The solution is expected to add $6 million in profit. The project started in Europe and is set to expand globally.
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PROS Real-Time Pricing Engine helped Fonterra solve three big problems. Fonterra needed to support growing eCommerce, real-time pricing, and better price accuracy. With PROS, Fonterra gave customers ...a smooth omni-channel pricing experience. They cut real-time price calculations by about 95%. They also lowered cost-to-serve as their business grew fast.
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PROS real-time, AI-powered quoting and pricing helped an international food corporation improve profit margins. The company used PROS to automate and optimize pricing decisions. This led to a 2% marg...in improvement. The solution delivered results quickly. The case shows the value of AI in pricing for large food companies.
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PROS helped Cargill shift from product-line selling to a cross-product, regional sales model. Cargill used PROS to build a unified data model and create consistent quoting and pricing across regions.... The platform's flexibility and scalability supported Cargill's digital strategy. Cargill improved efficiency and increased adoption with PROS. The partnership enabled Cargill to meet growing business expectations.
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PROS Real-Time Pricing Engine helped Fonterra solve three big problems. Fonterra needed to support eCommerce growth, real-time pricing, and better user experience. The solution gave Fonterra an omni-...channel pricing experience. Real-time price calculations dropped by about 95%. Fonterra also saw lower costs to serve their fast-growing business.
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PROS helped a food ingredients manufacturer exceed its margin growth goals. The company used PROS to improve pricing and sales processes. The solution enabled faster and more accurate decisions. As a... result, the manufacturer surpassed its targets for margin growth. The case highlights the impact of PROS on profitability in the food and beverage industry.
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PROS helped BORG Automotive Group improve their pricing strategy. BORG Automotive Group is Europe's largest independent remanufacturer of automotive spare parts. They faced challenges managing prices... for many SKUs. With PROS, they transformed their price management. The company now sees new growth opportunities with better pricing.
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Highline Warren used PROS Gen IV price optimization to automate their pricing in the automotive aftermarket industry. They wanted to solve their pricing challenges and drive profitable growth. PROS G...en IV helped them use neural networks to improve pricing decisions. The company encouraged sales staff to trust the new pricing recommendations. As a result, Highline Warren improved their pricing process and business outcomes.
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PROS Smart Price Optimization helped Highline Warren, a large manufacturer and distributor in the automotive aftermarket, solve pricing challenges after a merger. Highline Warren faced issues with mu...ltiple ERPs, high product volume, and lack of price harmonization. PROS provided AI-powered price recommendations and seamless ERP integration. The solution improved price execution, unified pricing processes, and gave better margin insight. Highline Warren now has more control and visibility over pricing across channels.
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PROS Price Management helped BORG Automotive Group manage 18 million prices for over 16,000 SKUs. The company saw 85% time savings when making price changes at scale. Within three months, they onboar...ded 17 of 150 price lists. BORG Automotive Group needed to replace manual pricing with a scalable solution to support growth. The new system improved pricing speed, accuracy, and control.
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PROS helped a car rental company increase revenue by millions in the first year. The company used PROS solutions to optimize pricing and offers. The platform delivered real-time pricing and automatio...n. This led to fast results and higher profits. The case shows strong impact for car rental businesses using PROS.
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PROS Price Optimization & Management helped Averitt Express improve its pricing strategy. Averitt used AI-powered pricing to move beyond gut feel and anecdotal evidence. The solution gave them analyt...ics and market insights. This led to better revenue growth and stronger customer relationships. The pricing team gained more confidence and trust with sales. Averitt now stands out by offering value at market-relevant prices.
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PROS Contribution Management System helped a global car rental company manage over 20 million prices daily. The company faced challenges with disconnected pricing and fleet decisions, leading to miss...ed profit opportunities. PROS automated price transfers and improved forecasting, allowing analysts to target prices for every rental. The company aimed to increase gross profit by $150,000 in the next quarter. The solution enabled better pricing decisions and increased revenue.
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PROS Smart POM, Smart CPQ, and Revenue Management helped Europcar Mobility Group modernize pricing and sales. The company replaced three disconnected legacy tools with a single platform. This change ...automated and simplified pricing, making the process faster and more data-driven. Europcar saw 7.1% year-over-year revenue growth in 2024, five times their initial target. 89% of employees said PROS Smart POM helps them generate more business.
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PROS Smart CPQ helped Yara move from spreadsheets to automation. The commercial team saved many hours by reducing manual tasks. Yara improved its quote-to-order process with digital tools. The compan...y streamlined workflows and increased efficiency. The transformation made quoting faster and easier for the team.
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PROS pricing solutions helped a global chemicals company fix inconsistent pricing. The company had trouble with ad hoc pricing and unclear costs. PROS gave them a real-time pricing interface that wor...ked with SAP. This made pricing data clear and easy to use. The company replaced old systems and made sure sales teams had the latest prices. They set new KPIs and improved profit margins in just weeks.
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PROS helped a global chemicals firm improve its pricing. The company used PROS to optimize prices across its business. This led to higher profit margins. The firm increased its margins by millions. P...ROS provided real-time pricing and automation. The solution made pricing faster and more accurate.
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PROS Offer Marketing helped Spirit Vacations fix problems with landing page consistency, production speed, and performance tracking. The airline now uses dynamic, SEO-optimized pages to show real-tim...e flight deals, hotel promotions, and personalized offers. This change improved campaign visibility and performance. Spirit Vacations can now engage more customers and drive better results with their eCommerce strategy.
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Ya Vas used airTRFX to build brand awareness during the pandemic. The team launched many landing pages for each destination, helping them show real-time prices and improve SEO. They linked these page...s to the Volaris website to get more traffic. Within six months, Ya Vas improved their Google search rankings. The strategy helped them survive a tough time for travel brands and keep growing their online presence.
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PROS Smart Price Optimization helped Spire Healthcare move away from manual pricing tools. The pricing team needed better control, efficiency, and governance. They used features like price list manag...ement and approval controls. Spire Healthcare now manages many price points with a small team. They improved traceability and process control. The solution supports both self-pay and NHS patient pricing across the UK.
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PROS helped a healthcare system increase revenue by 20%. The system used PROS solutions to treat more patients faster. The case highlights improved efficiency and financial results. The healthcare pr...ovider saw faster patient throughput. The story shows the impact of PROS on hospital operations and revenue.
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PROS AI-powered Pricing helps Digi-Key Electronics manage prices for many products and sales channels. Before PROS, it was hard to set smart prices for different quantities and mixes. Now Digi-Key ca...n update prices daily and keep all product information current. This makes their price management faster and more accurate.
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The PROS platform helped an electronics distributor stop $41 million in revenue leakage. The company used PROS to improve pricing and sales processes. The platform automated pricing and offers in rea...l time. This led to better control over revenue and reduced losses. The distributor saw a direct impact on their bottom line.
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PROS pricing solutions helped a Fortune 50 enterprise tech company fix slow quoting and undisciplined pricing. The company used PROS to give partners and salespeople more autonomy with preapproved di...scounts and self-service CPQ software. This sped up quote turnaround from days to two hours and raised automatic approval rates from 10% to 80%. The company gained 12,000 new partners, saw a 111% increase in quotes, and achieved $400 million in incremental revenue. Margin improved by 200 basis points.
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PROS helped a Fortune 50 multinational tech company increase revenue. The company used PROS to optimize pricing and offers. This led to $400 million in new revenue. The solution improved sales and ma...rketing results. The company saw better pricing decisions and faster go-to-market actions.
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PROS CPQ unified the quote-to-order system for a €12B European telecommunications provider. The company struggled with slow product launches and inconsistent offers across channels. PROS delivered a ...single quoting platform for 2,000 users in e-commerce, retail, and call centers. Product launch time dropped by up to 75%. The new system supports 99.9% uptime and handles 166,000 software objects for 250 price plans. The provider saved on catalog maintenance and updates.
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PROS Price Optimization and Management helped Direct Supply modernize pricing for over 500,000 senior living products. The company replaced manual spreadsheets with automated pricing workflows. Direc...t Supply empowered more than 200 inside sellers with smarter discounting tools. The solution improved pricing efficiency and managed millions of price records. Direct Supply and PROS have partnered for over eight years to drive pricing transformation.
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PROS Smart CPQ helped Essity with digital transformation. Essity wanted to avoid common problems in big technology projects. Debbie Wiggins, global business systems director, shared how they used PRO...S Smart CPQ to make business processes better. The company saw positive results inside the business and with their buyers. She gave advice on how to run digital projects well and avoid mistakes.
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PROS airTRFX and airWire helped TAP Air Portugal improve digital marketing and boost profits. The airline cleaned up over 100 underperforming pages and added more than 1,000 new destinations. They sa...w a 49% increase in sessions from airTRFX pages and a 29% growth in organic channel performance. Revenue from PROS-driven pages grew by 25–35%. Mobile traffic increased, with a shift from 60/40 desktop-mobile to 40/60. TAP Air Portugal now delivers a better digital experience and higher conversions.
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Azores Airlines used PROS Dynamic Offers, Digital Retail, and airTRFX to drive digital growth. The airline saw 82.6% sales growth from 2022 to 2023 and a 5% increase in web sales channel market share.... They implemented a new branded fare strategy in just 3 months. PROS helped Azores Airlines move fast, stay competitive, and meet regulatory needs. The partnership enabled Azores Airlines to scale innovation and boost revenue.
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PROS Smart Price Optimization & Management helped BORG Automotive Group manage 18 million prices for over 16,000 SKUs. The company saved 85% of the time needed to make price changes at scale. BORG Au...tomotive Group replaced manual pricing with a centralized, automated solution. In the first three months, they onboarded 17 of 150 price lists. This improved pricing speed, accuracy, and supported their growth strategy.
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Wilbur-Ellis used PROS Smart Price Optimization & Management with Gen IV AI to improve their pricing process. Before PROS, pricing was manual and slow, covering only half their products. With PROS, t...hey now price over 6,000 SKUs in real time and use all product attributes to set prices. They saw a 2% margin uplift and achieved ROI in less than a year. The new AI solution also made pricing faster, more accurate, and easier for their team.
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PROS airWire helped Hyatt Inclusive Collection improve their email marketing. The main challenge was unclear rates in emails, which hurt conversions. With airWire, Hyatt could show clear rates and dy...namic content in emails. This cut email production time by 75% and reduced campaign prep from 12 days to 3 days. Hyatt saw ROI in 48 hours, 44% more conversions, 35% more revenue, and 74% higher RPME.
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PROS Shopping helped Cyprus Airways improve their website conversion. The airline faced issues with inaccurate pricing and low conversion rates using their old system. They chose PROS for a fast, acc...urate, and flexible shopping solution. The 5-month implementation improved offer accuracy and reduced distribution costs. Cyprus Airways now has better control over online sales and a faster, more reliable shopping experience.
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Breeze Airways used Bing as part of their SEM strategy with PROS. They wanted to reach new customers and increase bookings and revenue. They started using Bing for SEM in February 2024. After one and... a half months, they saw an 11% increase in conversions and revenue, a 7% increase in traffic, a 12% increase in impressions, a 19% increase in CTR, a 17% increase in CVR, and an 18% increase in ROAS. Bing helped Breeze Airways find new audiences and grow their digital results.
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PROS RM and PROS RTDP helped Lufthansa Group modernize their revenue management and pricing strategy. Lufthansa Group unified all their airlines on single, cloud-based platforms to reduce complexity.... They worked with PROS to separate internal airline complexity from customer-facing pricing. This allowed them to use machine learning for better willingness-to-pay estimates. The new system supports continuous pricing and prepares Lufthansa Group for modern retailing and offer management.
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China Southern Airlines used PROS Real-Time Dynamic Pricing and Origin & Destination RM solutions. They moved to a cloud-based system to improve data response and storage. The airline faced challenge...s switching to a domestic cloud and needed better management for code-share flights and audit logs. PROS helped them shift to O&D POS management, improving revenue strategy execution and keeping their passenger load factor high. China Southern Airlines values PROS for its strong support, advanced revenue management models, and industry leadership.
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flydubai uses PROS Revenue Management and PROS Pricing Shopping solutions to improve revenue optimization and sales. The airline relies on AI to make big improvements in passenger revenue management.... PROS and flydubai have a long partnership built on trust and shared goals. The PROS team gives strong support to flydubai. This partnership helps flydubai manage inventory and pricing more effectively.
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Aeromexico used PROS GSO and RMA solutions to improve revenue management. They moved from basic availability management to advanced O&D revenue management. The new tools helped them make better forec...asts and manage revenue more effectively. After using PROS, Aeromexico recovered from bankruptcy and saw strong business results. The company now relies on AI-driven solutions for future growth.
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Turkish Airlines used the PROS Willingness-to-Pay solution to improve forecast accuracy and move toward dynamic pricing. The airline wanted to better understand customer intent and measure price elas...ticity of demand. PROS helped Turkish Airlines manage forecast accuracy at the class block level, which was a new approach for their analysts. The first results after moving a few markets to the new system were positive. Turkish Airlines received strong support and training from PROS during the transition.
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PROS Group Sales Optimizer (GSO) helped Turkish Airlines move to dynamic pricing for group sales. Before GSO, the team faced slow manual evaluations and late replies to group requests. With GSO, Turk...ish Airlines now offers instant replies and has more tools to manage group sales. The airline saw a big increase in total requests and faster response times. Customer satisfaction improved as agencies and sales offices could access options quickly.
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Hawaiian Airlines used PROS Willingness-to-Pay to improve their revenue management. The airline worked closely with PROS to implement this solution. The team discussed the benefits of using Willingne...ss-to-Pay and shared their views on the future of Offers & Orders in the airline industry. The case highlights the value of partnership and innovation in airline pricing and retailing.
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TAP Air Portugal uses PROS Offer Optimization solutions for revenue management. They use products like RMA, RTDP Advantage, and GSO Advantage in the cloud. PROS helps TAP automate revenue management ...for both individual and group passengers. The partnership supports change management and business process improvements. TAP plans to adopt new AI-driven solutions for continuous pricing and best practices.
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PROS Group Sales Optimizer (GSO) helped Air Europa improve its group sales strategy. The airline faced challenges with manual processes and managing multiple agency policies. With GSO, Air Europa cus...tomized group sales policies and offered more accurate pricing. The solution allowed better control over group sales and improved conditions for travel alliances. Air Europa saw benefits in efficiency and sales strategy after implementing PROS GSO.
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Air Europa used the PROS NDC Solution to improve its NDC distribution strategy. The airline wanted more flexibility and customization than its previous NDC-PSS provider allowed. With PROS, Air Europa... can now offer special features like government discounts for the Spanish market. The solution helps Air Europa stand out and better meet partner needs. Air Europa values PROS for its innovation and willingness to customize solutions.
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Cyprus Airways used PROS Offer Creation solutions to improve fare pricing accuracy on their website. They faced challenges with price discrepancies and high distribution costs. PROS helped them get r...eal pricing and better control over their sales channels. The team at PROS was accessible and provided expert support. Cyprus Airways now has more accurate pricing and a better shopping experience for customers.
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airBaltic used PROS solutions to improve their digital flight shopping and boost ancillary revenue. They adopted PROS Dynamic Ancillary Pricing and Merchandising to make flight offers faster and more... accurate. The airline also used AI for ancillary optimization. With PROS Dynamic Ancillary Solution, airBaltic saw a 6% increase in passenger revenue. The partnership helped airBaltic lead in airline eCommerce and digital experience.
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Volaris used PROS Fare Marketing System with airTRFX, airSEM, airModules, and FareWire. They wanted to boost digital performance and direct channel sales. With airTRFX, they launched over 4,600 landi...ng pages and improved SEO. Volaris saw a 400% increase in organic traffic from 2016 to 2017 and a 46% increase from November 2017 to November 2018. They also had a 65% rise in web traffic, 70% more e-commerce transactions, and 61% growth in SEM revenue.
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PROS helps ITA Airways improve forecasting and pricing. ITA Airways uses PROS Real-Time Dynamic Pricing and Revenue Management Advantage. These tools support real-time revenue optimization and digita...l innovation. ITA Airways reports better forecasting and improved analyst efficiency. The airline is building a foundation for future commercial growth with PROS.
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PROS Revenue Management Advantage (RMA) helped jetBlue improve forecast accuracy. Their old system required many manual overrides and slowed down the team. With PROS RMA, jetBlue trusts the data more... and works faster. The new system supports better commercial strategy. The yield management team at jetBlue shares that PROS RMA changed how they forecast demand.
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airTRFX Pages helped Sky Airline improve their SEO. The airline used interlinking and 301 redirects to boost organic search rankings. Over two years, their average Google position rose from 15 to 6. ...Six months after launching destination content, organic clicks increased by 20%. Non-branded keyword visibility jumped from 67% to 83%. The number of non-brand keywords on Google's first page grew by 45%. Sky Airline saw more user engagement and better online visibility.
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Thai Airways used airTRFX Custom Pages to promote a 60th Anniversary campaign. They offered loyalty program members triple miles for booking future flights. The campaign used email, push notification...s, and social media to drive traffic. The two-day promotion earned TBH 6.7 million (USD 207K) and 22,500 landing page sessions. Email marketing had a 3.3% conversion rate and brought in 60% of the revenue.
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Virgin Australia used PROS Offer Marketing solutions, including airTRFX and airWire, to improve digital flight pricing. The airline wanted to show the right prices at the right time across all channe...ls. With PROS, they ran tests faster and improved the customer experience. The new tools helped Virgin Australia deliver low fares on demand and support omnichannel engagement.
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PROS airTRFX helped YA VAS by Volaris stand out in Mexico's busy travel market. The team used airTRFX to launch custom campaigns with hotel partners and build many unique pages. This boosted their SE...O and made them rank #1 for hotel and destination searches. YA VAS beat big online travel agencies and impressed their parent airline. The solution delivered fast results and increased their online visibility.
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PROS helped a global cargo airline handle market turbulence. The airline used PROS solutions to improve pricing and offer management. This made their business more resilient. The case highlights how ...PROS supports airlines in tough markets. The story shows the value of real-time pricing and automation for cargo airlines.
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PROS Fare Marketing products helped Aegean, Greece's largest airline, boost direct channel performance. They used airWire, airSEM, and airTRFX to show real-time fares in Google Dynamic Remarketing ca...mpaigns. The solution enabled dynamic price insertion in ads and landing pages. Aegean saw conversion rates grow by 3x in the first 60 days. The campaign also lowered cost per conversion and increased ROI.
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Aeromexico used PROS GSO and RMA solutions to improve revenue management. They moved from basic availability management to advanced O&D revenue management. The tools helped them make better forecasts... and manage revenue more effectively. After using PROS, Aeromexico recovered from bankruptcy and saw strong business results. The company now relies on AI-driven solutions to plan for the future.
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Air Canada used the PROS fare marketing platform and Uplift to offer monthly payment plans for flights. This let customers pay as little as $20 per month instead of the full fare upfront. The new pay...ment option appeared across all Air Canada origin and destination pages. After launch, Air Canada saw more conversions, higher average transaction value, and more new customers. 94% of surveyed customers said the monthly payment option made them likely to buy again, and 43% upgraded their travel because of it.
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PROS helped Air China optimize pricing, inventory, and connectivity for over 1,000 daily flights and 10,000 markets. Air China started using PROS RM in 1999 and later adopted O&D Revenue Management, ...RMA, and RTDP Advantage. The airline saw a threefold increase in connecting passengers. PROS solutions drove more than $3 billion in extra revenue. Air China improved decision-making, streamlined workflows, and boosted operational efficiency across Asia-Pacific.
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PROS Group Sales Optimizer (GSO) helped Air Europa improve its group sales strategy. The airline faced challenges with managing multiple agency policies and manual processes. GSO allowed Air Europa t...o customize group sales policies and offer accurate pricing. The solution made it easier to handle different travel agencies and points of sale. Air Europa now redirects group sales more effectively and gives better conditions to travel alliances.
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PROS Revenue Management Advantage (RMA) with Willingness-to-Pay (WTP) helped Air Transat move beyond traditional forecasting. The airline wanted more accurate pricing and better demand forecasting. T...hey upgraded from PROS RME+ to RMA with WTP. This change brought greater pricing accuracy and improved executive support. Air Transat now uses a modern revenue management approach for today’s dynamic airline market.
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PROS Dynamic Ancillary Pricing helps airBaltic automate and optimize seat assignment pricing. The airline wanted to increase seat revenue, reduce manual work, and stay competitive. Before, seat price...s were static and required manual updates. With AI-powered pricing, airBaltic aimed for a 2-3% revenue increase per passenger. The solution personalizes prices by channel and product, improving efficiency and results.
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PROS used willingness-to-pay (WTP) forecasting to help a passenger airline increase its revenue. The airline used PROS solutions to better understand what customers would pay. This allowed the airlin...e to set prices that matched demand. The result was higher revenue for the airline. The case shows how PROS can help airlines use data to improve pricing and sales.
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PROS dynamic pricing helped an industry-leading air cargo carrier. The carrier wanted more consistent pricing. They used PROS to optimize and automate their pricing in real time. This led to double-d...igit sales growth. The solution brought more consistency to their pricing process. The carrier saw strong business results from using PROS.
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PROS Route Status airModule helped ANA Americas during the COVID-19 pandemic. ANA needed to boost ticket sales and update travelers on available routes. They used targeted email campaigns and redesig...ned their homepage to feature the Route Status airModule. This tool showed real-time route availability and enabled direct bookings. In the first 30 days, ANA Americas generated $60,000 in extra revenue from their homepage.
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PROS Dynamic Offers, Digital Retail, and airTRFX helped Azores Airlines grow fast. The airline saw 82.6% sales growth from 2022 to 2023. Web channel market share rose by 5%. They launched a new brand...ed fare strategy in just 3 months. Azores Airlines credits PROS for helping them move quickly and stay competitive. The partnership led to more sales, higher average fares, and strong digital growth.
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PROS Willingness to Pay (WTP) helped Azul transform its revenue management. Azul operates 900 daily flights to 150 destinations and needed to keep up with growth and market changes. By moving from st...atic class codes to WTP, Azul made pricing more dynamic and data-driven. Analysts now make faster, smarter pricing decisions. Azul saw an increase in buy-up behavior and better alignment with customer demand.
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PROS revenue optimization technology helped Azul Airlines manage growth and network complexity. As Azul expanded, its network became more complex. The airline partnered with PROS for advanced revenue... management tools and industry expertise. PROS supported Azul in handling over 100 destinations and 900 daily departures. This partnership helped Azul continue its success as Brazil's largest airline by departures and destinations.
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Breeze Airways used Bing for their SEM strategy in 2024. They wanted to reach new customers and increase bookings and revenue. Bing's US market share grew to 14% in 2024, making it a good channel for... SEM. After starting Bing SEM campaigns in February 2024, Breeze saw an 11% increase in conversions and revenue, a 7% rise in traffic, a 12% boost in impressions, a 19% higher click-through rate, a 17% increase in conversion rate, and an 18% jump in return on ad spend. These results came from careful testing and ongoing strategy adjustments.
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PROS used airTRFX, airBLDR, and airDPI to help Cape Air improve their SEM campaigns. Cape Air wanted to grow revenue and reach more users with better paid search ads. PROS set up SEM accounts for 4 m...arkets and 2 languages, covering 76 routes and over 300,000 keywords. In 60 days, Cape Air's SEM campaign revenue increased by more than 6 times. The new strategy brought more visitors and clicks to their site.
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Cathay Pacific uses PROS Offer Marketing with real-time airfare display to improve digital selling. The airline personalizes every customer interaction and makes the booking process seamless. They us...e interactive banners and AI-driven personalization to boost engagement. Cathay Pacific reports better look-to-book ratios and a higher standard for digital experience in travel. Their digital transformation sets them apart in a competitive market.
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PROS Real-Time Dynamic Pricing and Origin & Destination RM helped China Southern Airlines move to cloud-based revenue management. The airline faced challenges switching to a domestic cloud and needed... new features for code-share flights and audit logs. PROS engineers supported the migration and upgrades. The new system improved management efficiency and let analysts focus on market competition. China Southern Airlines now leads the industry in passenger load factor.
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Copa Airlines used PROS airWire, airTRFX, and airSEM to improve their paid search ad campaigns. They showed real-time fares in ads and on landing pages. This made ads more relevant and increased thei...r Google ad position. Copa Airlines saw a 216% increase in revenue, a 36% decrease in cost of sale, and a 56% increase in ROI. Click-through and conversion rates also improved while cost-per-click went down.
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PROS Shopping and Offer Marketing helped Cyprus Airways improve direct sales. The airline wanted faster, more accurate pricing and dynamic offers. PROS enabled Cyprus Airways to grow direct sales fro...m 43% to 53% in one year. The airline then expanded with PROS Repricing and airTRFX for better personalization and pricing agility. Commercial and revenue teams now price smarter and create more personalized journeys. This led to higher engagement, conversions, and customer value.
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Emirates SkyCargo attended the PROS Outperform event. They shared positive feedback about their experience. They highlighted networking across industries and learning about new innovations. The testi...monial shows their satisfaction with PROS Outperform. No specific metrics or numbers are mentioned.
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Etihad Airways attended the PROS Outperform event. They found the sessions informative and valued the networking with other airlines. The event helped them learn new things and share experiences. Eti...had Airways shared positive feedback about their key takeaways from the event. The testimonial highlights their satisfaction with PROS Outperform.
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PROS Revenue Management and Real-Time Dynamic Pricing helped flydubai improve pricing and commercial efficiency. The airline used PROS to support data-driven decisions and modern retailing. flydubai ...posted its strongest financial results in 15 years. PROS solutions helped streamline operations and keep the airline agile in a changing market. The partnership empowered analysts and supported flydubai’s growth.
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PROS airWire and Movable Ink helped Frontier Airlines send emails with real-time fares. Before, Frontier used a batch and blast email strategy with one offer for everyone. With the new solution, emai...ls showed fares based on each traveler's home airport and interests. This made the emails more personal. Frontier saw a 90% increase in conversion rate and a 40% increase in click through rate. The campaign also saved the marketing team time by automating personalized content.
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