Real-World Case Studies and Customer Success Stories with ContentWRX

Content Science delivered custom web content training to the American Cancer Society. ACS needed to adapt from print to digital... as web and mobile trends changed. The training covered web content best practices, SEO, and mobile content. ACS teams learned new ways to reach their audiences and improve user experience. The session helped ACS shift priorities and fostered collaboration across teams.
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Content Science helped American Cancer Society modernize its content strategy. ACS needed to shift from a print-first approach to web... and mobile. Content Science provided training, consulting, and a content intelligence system. ACS used new tools to better understand audience needs. This led to more confident and informed content decisions. ACS tailored content for different audience segments based on data insights.
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Content Science helped Charles and Lynn Schusterman Family Philanthropies update their content strategy. Schusterman expanded into new areas like criminal... justice reform and gender equity. The Communications Team needed a new approach for digital content and website management. Content Science analyzed their needs and developed a comprehensive content strategy. Schusterman used this research to guide their new website and content vision. The team now has a clear roadmap for future communications.
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Content Science helped March of Dimes modernize its postpartum training curriculum for moms. The team created 10 new learning modules... that are inclusive, accessible, and accurate. They worked with subject matter experts and tested the material with specific populations. The curriculum was easy to understand and had the right tone. March of Dimes now has a repeatable way to test and improve future training.
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Content Science used ContentWRX to analyze March of Dimes’ digital content. The team reviewed website analytics, SEO, and channel data.... They measured content effectiveness with ContentWRX scores and user feedback. March of Dimes gained deep insight into content performance and user perceptions. The project helped align stakeholders and set clear benchmarks for future content strategy. March of Dimes identified new opportunities to reach priority health populations.
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Content Science worked with March of Dimes to improve their "It Starts with Mom" campaign. The team analyzed past results... and did market research. They created a new content strategy and a detailed plan. Content Science developed creative briefs and content samples. The new content led to better search visibility, more organic traffic, and higher engagement. The campaign also won a silver award at the Davey awards.
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Content Science helped Georgia Municipal Association solve content overload. Members had trouble finding what they needed. Content Science analyzed the... situation and created a nonprofit content strategy. They recommended what content to keep or archive and improved content structure. GMA members now find answers faster and have a clear plan for their new CMS.
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Content Science delivered custom web content training to the American Cancer Society. ACS needed to adapt from print to digital... as web and mobile trends changed. The training covered web content best practices, SEO, and mobile content. ACS teams learned new ways to reach their audiences and improve user experience. The session helped ACS shift priorities and fostered collaboration across teams.
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Content Science helped Georgia Municipal Association solve content overload. Members had trouble finding what they needed. Content Science analyzed the... situation and created a nonprofit content strategy. They recommended what content to keep or archive and improved content structure. GMA members now find answers faster and have a clear plan for future content.
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Content Science helped American Cancer Society modernize its content strategy. ACS needed to shift from a print-first to a web... and mobile approach. Content Science provided training, consulting, and a content intelligence system. ACS used analytics and ContentWRX to better understand audience needs. This led to more confident and informed content decisions, including tailoring content for different audience segments.
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Content Science used ContentWRX to analyze March of Dimes’ digital content. The team reviewed website analytics, SEO, and channel data.... They measured content effectiveness with ContentWRX scores and user feedback. This helped March of Dimes align stakeholders and improve digital strategy. The nonprofit gained insights for ongoing content development and set clear benchmarks for future progress.
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Content Science helped Charles and Lynn Schusterman Family Philanthropies update their content strategy. Schusterman expanded into new areas like criminal... justice reform and gender equity. The team needed a new approach for digital content and website management. Content Science analyzed their needs and created a new content strategy. Schusterman used this research to plan their new website and guide communications. The communications team now has a clear roadmap for future content.
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Content Science worked with March of Dimes to improve their "It Starts with Mom" campaign. The team analyzed past results... and did market research. They created a new content strategy and detailed plan. Content Science developed creative briefs and content samples. The new content led to better search visibility, more organic traffic, and higher engagement. The campaign also won a silver Davey award.
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Content Science helped March of Dimes modernize its postpartum training curriculum for moms. The team created 10 new learning modules... that are inclusive, accessible, and accurate. They worked with subject matter experts and tested the material with specific populations. The curriculum was validated as easy to understand and well-toned. March of Dimes now has a repeatable approach for future curriculum updates.
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Content Science helped The Home Depot analyze and optimize their DIY content. They used deep content analysis and customer feedback... to find what made top content perform well. Optimized DIY guides saw a 753% increase in average revenue and 500% more visits. The Home Depot set new standards for content templates and processes. They now remove underperforming articles and repeat content measurement at scale.
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Content Science helped a leading home improvement retailer validate its B2B strategy. The retailer wanted to improve customer experience for... professional customers. Content Science used secret shopping, content auditing, and competitive analysis. The research benchmarked B2B customer experience and communications. Insights led the retailer to refine its strategy and execution plans. The project highlighted the value of content in digital tool adoption.
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Content Science helped a national home improvement retailer improve their order status messaging. The retailer wanted to modernize their message... system after a surge in online orders. Content Science used secret shopping to analyze the current messaging and compare it to competitors. They found gaps and gave actionable recommendations. The new strategy aimed to reduce confusion, increase personalization, and guide customers better through the order process.
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Content Science helped the world’s largest home improvement retailer test new customer messaging. They used mock-up testing with real participants... to compare old and new message designs. 91% of participants preferred the new messages. The new design included product images, progress bars, and banners. The retailer gained insights to improve customer experience and reduce support costs.
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Content Science helped The Home Depot improve its digital experience for home improvement professionals. The company audited content, analyzed the... user journey, and studied competitors. They created a vision and strategic recommendations for the app and content architecture. The work led to better team alignment, faster budget support, and higher app engagement. The Home Depot saw significant growth in revenue from pro customers.
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Content Science helped FootSmart, a leading online retailer, develop a niche content strategy focused on foot and lower body health. The new approach... included a content marketing product and a resource center, created in partnership with The Podiatry Institute. FootSmart saw a 36% increase in weekly sales and fewer customer calls. The project also earned multiple industry awards and improved search rankings for health topics.
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Content Science helped FootSmart, a leading online retailer, develop a niche content strategy focused on foot and lower body health. The new approach... included a content marketing product, the Foot Health Resource Center, created with The Podiatry Institute. This strategy improved website architecture and content quality, leading to fewer customer calls and higher engagement. FootSmart saw a 36% increase in weekly sales and achieved top search rankings for foot health topics. The project also earned multiple industry awards for excellence.
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Content Science helped The Home Depot improve its digital experience for home improvement professionals. During the pandemic, The Home Depot... faced pressure to upgrade its digital tools and content. Content Science audited the current content, analyzed the user experience, and provided strategic recommendations. The project led to better team alignment, faster budget approval, and higher adoption of app features. The Home Depot saw significant growth in revenue from professional customers.
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Content Science helped the world's largest home improvement retailer validate its B2B strategy. The retailer wanted to improve customer experience... for professional customers. Content Science used secret shopping, content auditing, and competitor research. The team analyzed communications and customer journeys across seven complex orders. Insights from the research led the retailer to refine its strategy and update execution plans. The findings highlighted the value of content in digital tool adoption and customer experience.
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Content Science worked with the world’s largest home improvement retailer to improve customer communications. They used secret shopping and gap... analysis to find areas for better messaging. Content Science created and tested new message mock-ups with real customers. 91% of participants preferred the new messages. The retailer gained insights to modernize content, improve customer experience, and reduce support costs.
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Content Science helped a national home improvement retailer improve their order status messaging. The retailer wanted to modernize their message... system after a surge in online orders. Content Science used secret shopping to analyze gaps and benchmark against competitors. The team delivered actionable insights and a new content strategy. The new approach aimed to reduce confusion, boost personalization, and guide customers better through their order journey.
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Content Science helped The Home Depot analyze and optimize their DIY content. They used deep content analysis and customer feedback... to find what made top content perform well. Optimized DIY guides saw a 753% increase in average revenue and 500% more visits. The Home Depot used these insights to set new content standards and remove underperforming articles. This made their content more visible and effective for customers.
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Content Science helped CFA Institute modernize its nonprofit content strategy. CFA Institute needed to adapt its digital content for a... fast-changing web and mobile landscape. Content Science performed a detailed audit and delivered 38 strategic recommendations. The audit revealed weaknesses and created a roadmap for improvement. The organization now treats content as an asset and uses user journeys to guide decisions.
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Content Science helped a leading credit monitoring firm rebuild trust after data breaches and lawsuits. The firm used a new... content strategy to improve website and channel content. Content Science audited content, analyzed performance, and tested new concepts with consumers. The firm gained a turnkey approach to scaling content operations. Some recommendations were not followed, leading to unfavorable legal outcomes. This case highlights the impact of content strategy on trust and compliance.
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CFA Institute used Content Science's content intelligence solution to improve content performance. They unified content creators and marketers with a... single approach. ContentWRX software and custom dashboards helped them track and analyze content effectiveness. The team gained deeper insights into member behavior and content perception. Now, they make better strategic decisions and adjust content to meet audience needs.
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Content Science helped a leading brokerage improve its intranet for thousands of financial advisors. The old intranet was hard to... use and full of irrelevant content. Content Science analyzed the system and created a new content strategy. They gave recommendations for editorial and architecture. The brokerage now has a clear plan and better tools. Advisors can find information faster and serve clients better. The company also reduced costs and improved communication.
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Content Science helped Equifax improve their product content strategy. Equifax needed content that could serve as advertising, packaging, and marketing.... Content Science analyzed their product content, interviewed stakeholders, and reviewed consumer research. They delivered a custom strategy and actionable recommendations. Equifax quickly used these insights to make their content more effective for customers.
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Content Science used ContentWRX to audit CFA Institute's digital content. The audit led to 38 strategic recommendations for nonprofit content... strategy. CFA Institute broke down silos and adopted a shared content vision. Content is now seen as an asset, not just a cost. User journeys guide content decisions across the organization.
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Content Science helped a leading brokerage firm improve its intranet for thousands of financial advisors. The old intranet was hard... to use and full of irrelevant content. Content Science analyzed the system and created a new content strategy. They gave clear recommendations and a roadmap for better content and search. The firm saw better client service, stronger communication, and lower costs. Advisors now find the information they need faster and do their jobs more efficiently.
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CFA Institute used Content Science's content intelligence solution to improve how they measure and understand content performance. They unified content... creators and marketers with a single approach and made content data more accessible. ContentWRX software and custom dashboards helped them track audience behavior and content effectiveness. As a result, CFA Institute gained deeper insights and can now make better strategic content decisions.
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Content Science helped Equifax improve their product content strategy. Equifax needed content that could serve as advertising, packaging, and marketing.... Content Science analyzed their product content, interviewed stakeholders, and reviewed consumer research. They delivered a custom strategy and actionable recommendations. Equifax quickly used these insights to make their content more effective and sustainable.
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Content Science helped a leading credit monitoring firm rebuild trust after data breaches and lawsuits. The firm used a new... content strategy to improve its website and other channels. Content Science audited content, evaluated effectiveness with thousands of consumers, and developed strategic recommendations. The marketing team gained a turnkey approach to scaling content operations. Some recommendations were not followed, leading to unfavorable legal outcomes. The case highlights the importance of content in restoring consumer trust.
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Content Science improved The Sente Group’s test management product by redesigning its user interface. The product had become complex as... new features were added, making it harder to use. Content Science reviewed the interface and recommended changes, including user personas and design standards. After these updates, The Sente Group saw more customers using the product more often. The company also gained lasting guidelines for future improvements.
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Content Science helped Teradata modernize its product and technical content. Teradata's new content leader wanted to update old processes. Content... Science delivered custom training on content effectiveness, quality, and measurement. They also did a competitive analysis. The training led to new ideas and better teamwork. Teradata's teams started using new strategies based on data and customer research.
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Content Science helped a Fortune 100 technology enterprise create a new content strategy for its cloud solution. The company needed... a different approach to content for cloud services compared to hardware. Content Science audited current content, defined a vision, and developed a roadmap. The project unified content operations and aligned stakeholders. The result was a tailored, turnkey content strategy delivered in a few months.
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Terminal wanted to improve its go-to-market content strategy. Content Science worked with Terminal to analyze content, map the customer journey,... and create new thought leadership assets. They audited content effectiveness and developed a landing page in Storyblok. The project led to a new guide on AI in hiring and increased Terminal’s visibility with key customer segments. Terminal used the recommendations to shape its future content plans.
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Content Science helped Dell scale its content strategy for global marketing. Dell faced challenges repeating content successes across many business... units. Content Science worked with Dell to create a unified vision and train teams worldwide. They delivered in-person and remote training, plus tools and templates. Dell now has better alignment, new processes, and more planning in content projects.
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Teradata needed to modernize its product and technical content. Content Science delivered custom training and competitive analysis to help Teradata's... content teams adopt new approaches. The sessions covered content effectiveness, quality, and measurement. Teams gained new ideas and confidence to improve their work. Content Science's outside perspective helped reduce resistance to change.
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Content Science helped a Fortune 100 technology enterprise create a new content strategy for its cloud solution. The company needed... a different approach to content for cloud services compared to hardware. Content Science audited current content, defined a vision, and developed a roadmap. The project unified the customer experience and aligned content operations. The result was faster stakeholder alignment and increased support for content investments.
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Content Science improved The Sente Group’s test management product by redesigning its user interface. The product had become complex as... new features were added, making it harder to use. Content Science reviewed the interface and recommended changes, including new design standards and user personas. After these updates, The Sente Group saw more customers using their product more often. The company also gained lasting guidelines for future improvements.
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Terminal wanted to improve its go-to-market content strategy. Content Science helped by auditing content, mapping the customer journey, and making... strategic recommendations. They created a thought leadership guide and a landing page. This work increased Terminal’s visibility with key customer segments. Terminal used these insights to plan future content efforts.
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Content Science helped Dell scale its content strategy for global marketing. Dell faced challenges repeating content successes across many business... units. Content Science created a unified vision and trained teams worldwide. They delivered in-person and remote education, tools, and best practices. Dell now has aligned teams, improved content processes, and actionable resources for future growth.
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Cerner Corporation needed to improve their website content for global markets. Their old content hurt credibility and confused customers. Content... Science created a global editorial strategy for Cerner. They developed editorial briefs to help localize content for each market. After the change, Cerner saw more sales leads, better SEO, and stronger trust from international clients. Internal teams now value content more and include it in planning.
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Elevance Health used Content Science to improve its employee portal during the pandemic. The company needed to modernize remote work... systems and content. Content Science analyzed over 50,000 pages and assets. They provided a content vision, strategy, and a roadmap. Elevance Health avoided delays, made faster tech decisions, and improved content findability. New templates and standards made content easier to manage.
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Content Science helped ECRI Institute move from print to web-first content. The team provided content process consulting and web content... training. ECRI Institute clarified roles and streamlined workflows. Employees learned to focus on web content and use new tools for editorial planning. The new approach aims to boost member satisfaction and attract new members.
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Content Science ran qualitative and quantitative tests for Elevance Health. The goal was to improve their employee portal and content... strategy during remote work. Content Science recruited participants, set up testing, and analyzed results. The tests quickly validated new content ideas and found problems to fix. Stakeholders aligned on the new direction. Elevance Health moved forward with confidence in modernizing their portal.
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Content Science helped Elevance Health, America’s largest health insurer, modernize its employee experience. The company faced challenges with remote work... and outdated employee portals during the pandemic. Content Science analyzed over 50,000 pages and assets, assessed content operations, and defined a new content vision. The project led to faster decision-making, improved content findability, and more efficient content standards. Elevance Health accelerated its digital transformation for employees.
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Content Science ran content and UX tests for Elevance Health, America’s largest health insurer. The company needed to modernize its... employee portal for remote work. Content Science led qualitative and quantitative testing of new content experiences. They recruited participants, ran tests, and analyzed results. The tests quickly validated new content, found problems, and aligned stakeholders. Elevance Health used these insights to confidently update their employee portal.
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Cerner Corporation needed to improve their website content for international markets. Their old content hurt credibility and confused customers. Content... Science created a global editorial strategy and custom briefs for each market. Cerner saw more sales leads, better SEO, and stronger trust from global clients. Internal teams now value content and include it in planning.
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Content Science helped ECRI Institute move from print to web-first content. The team provided content process consulting and web content... training. ECRI Institute improved its content strategy and streamlined workflows. Employees learned to focus on web content and use new tools for editorial planning. The changes made it easier to use content management technology and define clear roles. ECRI Institute expects higher member satisfaction and growth.
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Content Science delivered live and on-demand training to over 200 AT&T associates. AT&T wanted to modernize content for marketing and... technical support. The training helped teams use a common vocabulary and follow best practices. AT&T improved content personalization and streamlined content operations. The project kept morale high and reduced outdated information risks.
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Content Science helped AT&T modernize its customer experience by improving content operations. AT&T wanted to scale content for more personalization... and boost collaboration. Content Science assessed AT&T’s content maturity and set a vision for better content operations. The team delivered a strategy to align content with business goals and close operational gaps. AT&T gained a shared vocabulary, higher morale, and a clear roadmap for content processes and standards.
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Content Science helped AT&T modernize its customer experience by improving content operations. AT&T wanted to scale content for more personalization... and boost collaboration. Content Science assessed AT&T’s content maturity and set a vision for better content operations. The team delivered a strategy to align content with business goals and close operational gaps. AT&T gained a roadmap for content processes, higher morale, and a shared vocabulary for teams.
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Content Science delivered live and on-demand training to over 200 AT&T associates. AT&T wanted to modernize content for marketing and... technical support. The training helped teams use a common vocabulary and follow best practices. Content Science set up guidelines to reduce outdated information. AT&T improved content personalization for both B2B and B2C customers. Morale stayed high during this change.
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Content Science helped the University of Georgia's Terry College of Business improve its MBA website content. The team created a... new content strategy after finding the old content lacked direction. They worked with stakeholders, analyzed analytics, and audited the site. Content Science wrote new content and designed infographics. The result was clearer, more compelling content that attracted the right students and gained stakeholder support.
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Content Science helped the University of Portsmouth reach new audiences in North America. They used native advertising to promote research... content to journalists, academics, and funding leaders. The campaign delivered over 500,000 impressions on top U.S. publisher sites. Engagement exceeded industry benchmarks. The university gained insights for future content promotion and distribution.
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Content Science helped the University of Georgia's Terry College of Business improve its MBA website content. The team created a... new content strategy after finding the old content lacked direction. They worked with stakeholders, reviewed analytics, and audited the site. Content Science wrote new content and designed infographics. The result was clearer, more compelling content that attracted the right students and gained stakeholder support.
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Content Science helped the University of Portsmouth reach new audiences in North America. They used native advertising to promote research... content to journalists, academics, and funding leaders. The campaign delivered over 500,000 impressions on top U.S. publisher sites. Engagement exceeded industry benchmarks. The university gained insights for future content promotion and audience targeting.
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Content Science helped Digital Services Georgia (DSGa) improve content management for over 100 state agency websites. DSGa adopted a new... content management system and needed better tools and training for their staff. Content Science created a content playbook, designed engagement processes, and provided training. DSGa now has resources and skills to support agency content creators. They also use content intelligence tools to measure effectiveness and improve digital experiences for Georgia residents.
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Content Science helped the CDC Travelers’ Health Branch improve their website content. Many users could not find travel vaccine information,... leading to high call center volume. Content Science audited the site and advised on user testing. They recommended ways to make content clearer and more organized. The CDC team used these insights to align on a new content strategy and roadmap.
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Content Science helped the CDC Travelers’ Health Branch improve their website content. Many users called the CDC because they could... not find travel vaccine information online. Content Science audited the site and advised on user testing. They found ways to make the content clearer and more organized. Their work gave the CDC a roadmap to update the site and reduce call center volume.
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Content Science helped Digital Services Georgia (DSGa) improve content management for over 100 state agency websites. DSGa adopted a new... content management system and needed better tools and training for staff. Content Science created a content playbook, designed engagement processes, and provided training. DSGa now has resources and skills to empower agency authors and measure content effectiveness using analytics tools. The program led to immediate and ongoing improvements in digital content for Georgia residents.
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