Hospitality Case Studies and Success Stories with ContentWRX
CASE STUDY InterContinental Hotels Group (IHG)
Content Science helped InterContinental Hotels Group (IHG) improve their mobile marketing strategy. IHG wanted to boost mobile bookings and adapt content for global markets and brands. Content Scienc...e analyzed IHG’s mobile content and provided clear, actionable recommendations. IHG’s team used these steps to assign actions and deadlines. IHG is now better positioned for mobile marketing success.
Financial Services Case Studies and Success Stories with ContentWRX
CASE STUDY CFA Institute
ContentWRX helped CFA Institute understand how their content performs. The team unified content creators and marketers with a new content intelligence system. They used dashboards to bring data toget...her and make it easy to use. ContentWRX showed how effective their content was. Now, CFA Institute can track content performance and make better decisions. This helps them meet the needs of their members.
Content Science helped a leading brokerage improve its intranet for financial advisors. The old intranet was hard to use and had poor search. Content Science analyzed the issues and created a new con...tent strategy. They gave recommendations for better content and structure. The new plan made publishing easier and more reliable. The company saw better client service, stronger communication, and lower costs.
Content Science helped a leading credit monitoring firm rebuild trust with consumers after data breaches and lawsuits. The firm used Content Science's tools to audit content, analyze performance, and... develop a new content strategy. They tested new content concepts with consumers to improve clarity and tone. The marketing team received a turnkey approach to scale content operations and improve impact. Some recommendations were not followed, leading to unfavorable legal outcomes and continued trust challenges.
Content Science helped CFA Institute modernize its content strategy. CFA Institute needed to improve digital content for its global members. Content Science did a custom analysis and gave 38 strategi...c recommendations. The audit found ways to make content more personal and effective. The results included a new content vision and better user journeys. Content is now seen as an asset across the organization.
Content Science helped Equifax improve their product content strategy. Equifax needed a better way to use content for advertising, packaging, and marketing. Content Science analyzed their content, in...terviewed stakeholders, and reviewed research. They gave Equifax a custom strategy and clear recommendations. Equifax quickly used these insights to make their content more effective and strategic.
Non-Profit Organization Management Case Studies and Success Stories with ContentWRX
CASE STUDY Charles and Lynn Schusterman Family Philanthropies
Content Science helped Charles and Lynn Schusterman Family Philanthropies update their content strategy. The foundation needed to support new work in areas like criminal justice reform and gender equ...ity. Content Science analyzed their needs and created a new content strategy and user journeys. The result was a clear roadmap for the Communications Team and a vision for their new website. Schusterman now has a plan to improve their digital content and communication.
Content Science provided web content best practices training to the American Cancer Society. ACS needed to adapt its content for web and mobile as audience needs changed. The training included modern... web content strategies, SEO, and mobile trends. ACS gained tools and expertise to shift from print to digital content. The training fostered collaboration and helped ACS meet its business goals.
Content Science helped March of Dimes modernize its training curriculum for moms. March of Dimes wanted to improve health education for moms after childbirth. Content Science used CS Forge to create ...10 new learning modules and CS Lab to test the curriculum with experts and moms. The new material was easy to understand and had the right tone. March of Dimes now has a repeatable way to test and improve its education program.
ContentWRX helped March of Dimes analyze their digital content. The nonprofit wanted to modernize their digital experience and content operations. Content Science used analytics and ContentWRX to rev...iew their websites and channels. The results gave March of Dimes a clear view of content effectiveness. Stakeholders aligned on digital strategy and found new opportunities. The project set benchmarks for future content improvements.
Content Science helped March of Dimes improve its \'It Starts with Mom\' campaign. March of Dimes wanted to expand its health education for moms. Content Science used CS Lab and CS Brain to analyze p...ast results and trends. They created a new content strategy and developed creative assets. The new content led to better search visibility, more organic traffic, and higher engagement. The campaign also won awards like a silver at the Davey awards.
ContentWRX helped American Cancer Society modernize its content strategy. The nonprofit needed to shift from print-first to web and mobile content. Content Science provided training, consulting, and ...a content intelligence system. Using CS Lab and ContentWRX, ACS gained deeper insights into audience needs. This led to more confident content decisions and better tailored content for different audience segments.
Content Science helped the Georgia Municipal Association solve content overload. GMA members had trouble finding the information they needed. Content Science analyzed GMA's content and created a nonp...rofit content strategy. They recommended what content to keep, what to archive, and how to organize it. GMA members now find answers faster and easier. GMA is using these recommendations as they move to a new content management system.
Computer Software Case Studies and Success Stories with ContentWRX
CASE STUDY Large Global SaaS
Content Science helped a large global SaaS company assess its readiness for using artificial intelligence in customer experience content. The company wanted to use AI for more types of content and ac...ross more stages of the content lifecycle. Content Science provided a live workshop and consulting to help the team set priorities, identify risks, and create a roadmap for AI adoption. The solution brought leaders together and accelerated alignment on the vision and plan. The company made strong progress in using AI for customer experience content while reducing risks.
Research Case Studies and Success Stories with ContentWRX
CASE STUDY ECRI Institute
Content Science helped ECRI Institute move from print to web-first content. ECRI Institute wanted to reach more members online. Content Science provided content process consulting and web content tra...ining. The training and consulting helped ECRI Institute use their content management technology better and improve their content processes. ECRI Institute expects this new approach will increase member satisfaction and attract new members.
Telecommunications Case Studies and Success Stories with ContentWRX
CASE STUDY AT&T
Content Science helped AT&T modernize its customer experience by improving content operations. AT&T wanted to scale content for personalization, improve team collaboration, and ensure content quality.... Content Science used CS Lab and CS Brain to assess and plan content operations. The project gave AT&T a shared vocabulary, boosted team morale, and created a roadmap for content processes and standards.
Content Science helped AT&T train its content teams for modern content roles. AT&T wanted to improve how customers find and use content, make content clear, and unlock more personalization. Content S...cience delivered live and on-demand training for over 200 team members. The training gave teams a shared vocabulary, kept morale high, and set up better processes. AT&T improved personalization and reduced the risk of outdated information.
Information Services Case Studies and Success Stories with ContentWRX
CASE STUDY Thomson Reuters
Content Science helped Thomson Reuters launch a Center of Excellence for Content Marketing. They provided a training series using CS Brain, Content Science Academy, and CS Forge. The training include...d live and on-demand sessions for marketers. This helped Thomson Reuters build a common vocabulary, boost morale, and make better decisions about content tools. The Center of Excellence gave Thomson Reuters a new advantage in marketing.
Transportation/Trucking/Railroad Case Studies and Success Stories with ContentWRX
CASE STUDY FedEx
FedEx used Content Science to improve its sales enablement content. The company wanted to make sales content easier to find and more effective. Content Science delivered live and on-demand training f...or FedEx teams. The training helped set content standards and best practices. FedEx improved morale and made sales content easier to use. The project helped FedEx use technology to streamline content workflows.
Consumer Electronics Case Studies and Success Stories with ContentWRX
CASE STUDY Consumer Technology Association
Content Science delivered web writing workshops for the Consumer Technology Association. CTA wanted to improve their web content and align all content creators before a website redesign. Content Scie...nce provided customized training on best web writing practices and content optimization. The workshops helped CTA's writers learn new skills and apply them right away. As a result, content creators were inspired to revise their copy and prepare for the new website launch.
Retail Case Studies and Success Stories with ContentWRX
CASE STUDY Large Home Improvement Retailer
Content Science helped a large home improvement retailer improve its B2B strategy. The retailer wanted to validate its customer experience plans for professional customers. Content Science used secre...t shopping, contextual inquiry, and content auditing to study competitors and gather insights. The research benchmarked B2B customer experience and communications. The retailer used these findings to update its strategy and focus on digital tools and content for pros.
Content Science helped FootSmart, a large online retailer, develop a niche content strategy focused on foot and lower body health. FootSmart wanted to boost its brand and credibility with baby boomer... customers. Content Science created a content roadmap and launched the Foot Health Resource Center. This led to a 36% increase in weekly sales and higher quality web traffic. FootSmart also received industry awards for their content efforts.
ContentWRX helped The Home Depot improve their DIY guides. The company wanted to make their content more effective for customers during the pandemic. Content Science analyzed content performance and ...customer feedback. They found that optimized DIY content led to 753% higher average revenue and 500% more visits. The Home Depot used these insights to standardize and improve their content at scale.
Content Science used CS Forge and CS Lab to help the world's largest home improvement retailer test new customer messaging. The retailer wanted to improve communications across email, push, website, ...and SMS. Mock-up testing with real customers showed 91% preferred the new messages. The new design included product images, progress bars, and banners. The project led to a better content strategy, improved customer experience, and lower support costs.
Content Science helped The Home Depot improve its digital experience for home improvement professionals. During the pandemic, The Home Depot needed to upgrade its application and content for pros. Co...ntent Science audited content, analyzed the experience, and gave strategic recommendations. The work aligned teams, sped up budget support, and increased feature adoption. The Home Depot saw higher engagement and significant revenue growth from pros.
Content Science helped a national home improvement retailer improve their order status messaging. The retailer wanted to modernize their message system after a rise in online orders. Content Science ...used secret shopping and gap analysis to study the current messaging and compare it to competitors. The team gave actionable recommendations to make messages clearer, more consistent, and more helpful. The new strategy aims to improve the customer order experience and increase efficiency.
Utilities Case Studies and Success Stories with ContentWRX
CASE STUDY TVA (Tennessee Valley Authority)
ContentWRX helped TVA, a large electric utility, measure and improve its content effectiveness. TVA used Content Science's tools to track KPIs, gather analytics, and collect user feedback. Monthly re...ports and deep dive analysis linked content performance to business results. TVA showed the value of following its content strategy and improved content findability. The process also helped TVA quickly act on user feedback.
Publishing Case Studies and Success Stories with ContentWRX
CASE STUDY Wiley (John Wiley & Sons)
Content Science helped Wiley create a new content strategy. Wiley wanted to engage users and show a modern identity. Content Science analyzed Wiley’s goals, content, and users. They gave Wiley a clea...r plan and roadmap. Wiley’s teams now work better together and have a clear direction for web content.
Health, Wellness and Fitness Case Studies and Success Stories with ContentWRX
CASE STUDY Cerner Corporation
Content Science helped Cerner Corporation create a global editorial strategy for their website content. Cerner wanted to improve credibility and connect better with international markets. Content Sci...ence analyzed their needs and developed editorial briefs for localizing content. After the new strategy, Cerner saw more sales leads, better sales credibility, improved SEO, and increased site traffic. Internal stakeholders now value content more and include it in planning.
Content Science helped Sharecare update its content voice and unify its brand story. Sharecare wanted to better show its growth and maturity after acquiring many companies. Content Science worked wit...h Sharecare to create a new content strategy and update the website. They improved the voice, removed jargon, and made the site easier to use. As a result, Sharecare relaunched its website, launched the Community Wellbeing Index, and secured a key deal to go public on Nasdaq.
Education Case Studies and Success Stories with ContentWRX
CASE STUDY University of Portsmouth
Content Science used CS Heed and CS Lab to help the University of Portsmouth reach new audiences in North America. They created a native advertising campaign using existing research content. The camp...aign ran for three months and delivered over half a million impressions on top U.S. publisher sites. The results exceeded Nativo’s benchmarks and increased website engagement. The university also gained insights for future campaigns.
Content Science helped the University of Georgia's Terry College of Business improve its MBA website content. The challenge was unclear and unorganized content that did not attract the right students.... Content Science created a new content strategy, wrote new content, and designed infographics. The result was clearer and more compelling web content. The project also gained support from stakeholders and provided tools for ongoing content management.
Insurance Case Studies and Success Stories with ContentWRX
CASE STUDY Elevance Health
Content Science used its CS Lab to help Elevance Health improve its employee portal. Elevance Health needed to modernize remote work tools after the pandemic. Content Science ran content and UX tests..., recruited participants, and analyzed results. The tests gave fast feedback on new content experiences. Elevance Health quickly found problems and aligned stakeholders. The insurer moved forward with confidence to modernize its portal.
Content Science helped Elevance Health, America’s largest health insurer, modernize its employee portal during the pandemic. The company used CS Lab to analyze over 50,000 pages and assets and CS Bra...in to define a content vision and strategy. The project improved content findability, accelerated technology decisions, and established new content operations. Elevance Health avoided delays and made remote work more efficient with these changes.
Government Administration Case Studies and Success Stories with ContentWRX
CASE STUDY Centers for Disease Control and Prevention
Content Science helped the Centers for Disease Control and Prevention improve their Travelers’ Health content. The challenge was that many users could not find travel vaccine information, leading to ...high call center volume. Content Science analyzed and tested the content, then provided recommendations and a new content concept. The CDC team aligned around a new direction and received a clear roadmap to improve their site.
Content Science helped Digital Services Georgia (DSGa) improve content management for over 100 state websites. DSGa needed better tools and training for their staff and agencies. Content Science prov...ided a content playbook, training, and content intelligence tools. DSGa now has resources and skills to help agencies improve website content. They are moving toward better content measurement using SiteImprove, Google Analytics, and ContentWRX. This work helps DSGa lead content projects and improve digital experiences for Georgia residents.
Consumer Goods Case Studies and Success Stories with ContentWRX
CASE STUDY The Coca-Cola Company
Content Science helped The Coca-Cola Company improve its intranet content strategy. The challenge was that employees could not find or use important information on the intranet. Content Science analy...zed the situation and gave recommendations for better content strategy. They created new guidelines and rewrote sample content. As a result, the intranet team became more aligned and efficient. The company expects long-term operational benefits from the improved intranet content.
Information Technology and Services Case Studies and Success Stories with ContentWRX
CASE STUDY Fortune 100 technology enterprise
Content Science helped a Fortune 100 technology enterprise create a content strategy for a new cloud solution. The company needed a new approach to content for cloud services. Content Science audited... current content, defined a vision, and developed a roadmap. They created content samples and identified ways to improve processes and technology. The project aligned stakeholders, accelerated budget support, and focused technology selection.
Content Science helped Dell create a unified content strategy. Dell needed to coordinate content efforts across many global business units. Content Science assessed the situation and delivered traini...ng and tools to align teams. The solution sparked new conversations and improved content planning. Dell employees now plan content projects more carefully and work toward a shared vision.
Content Science improved The Sente Group's test management solution by making the user interface easier to use. The Sente Group had added many new features, which made the interface confusing. Conten...t Science reviewed the product and gave clear steps to fix the interface and keep it consistent. After making these changes, The Sente Group saw more users adopting the product. They also gained lasting guidelines to help with future updates.
Terminal used Content Science to improve its go-to-market strategy with a focus on content. Terminal wanted to build on its success with value-led content and needed a more advanced approach. Content... Science provided analysis, strategy, and execution, including a content audit, customer journey mapping, and creative asset production. The project delivered a thought leadership guide and a new landing page. These efforts increased Terminal’s visibility with key customer segments and informed future content plans.
Content Science helped Teradata modernize its product and technical content approach. Teradata's new content leader wanted to update old processes. Content Science provided custom training and compet...itive analysis. The training gave Teradata teams new ideas and confidence to try new practices. The sessions helped unify content strategy and encouraged ongoing improvement.
