ContentWRX: Use-Cases, Insights and Reviews | 2025 Cuspera

Content Science helped a large home improvement retailer improve its B2B strategy. The retailer wanted to validate its customer experience plans for professional customers. Content Science used secre...t shopping, contextual inquiry, and content auditing to study competitors and gather insights. The research benchmarked B2B customer experience and communications. The retailer used these findings to update its strategy and focus on digital tools and content for pros.
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Content Science helped Teradata modernize its product and technical content approach. Teradata's new content leader wanted to update old processes. Content Science provided custom training and compet...itive analysis. The training gave Teradata teams new ideas and confidence to try new practices. The sessions helped unify content strategy and encouraged ongoing improvement.
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Terminal used Content Science to improve its go-to-market strategy with a focus on content. Terminal wanted to build on its success with value-led content and needed a more advanced approach. Content... Science provided analysis, strategy, and execution, including a content audit, customer journey mapping, and creative asset production. The project delivered a thought leadership guide and a new landing page. These efforts increased Terminal’s visibility with key customer segments and informed future content plans.
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Content Science helped a large global SaaS company assess its readiness for using artificial intelligence in customer experience content. The company wanted to use AI for more types of content and ac...ross more stages of the content lifecycle. Content Science provided a live workshop and consulting to help the team set priorities, identify risks, and create a roadmap for AI adoption. The solution brought leaders together and accelerated alignment on the vision and plan. The company made strong progress in using AI for customer experience content while reducing risks.
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Content Science used CS Forge and CS Lab to help the world's largest home improvement retailer test new customer messaging. The retailer wanted to improve communications across email, push, website, ...and SMS. Mock-up testing with real customers showed 91% preferred the new messages. The new design included product images, progress bars, and banners. The project led to a better content strategy, improved customer experience, and lower support costs.
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Content Science helped a national home improvement retailer improve their order status messaging. The retailer wanted to modernize their message system after a rise in online orders. Content Science ...used secret shopping and gap analysis to study the current messaging and compare it to competitors. The team gave actionable recommendations to make messages clearer, more consistent, and more helpful. The new strategy aims to improve the customer order experience and increase efficiency.
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