Choozle helped a travel booking brand improve their digital advertising. The brand wanted more bookings and lower marketing costs. They used Choozle’s third-party data to target people ready to book ...trips. The campaign cut cost per acquisition by 39% and cost per thousand impressions by 20%. The average booking time dropped by 1.5 days. The brand learned more about programmatic advertising and reached their goals.
A national hotel chain wanted to boost bookings by expanding digital marketing beyond retargeting. They used video and audio ads with third-party data to reach travelers at every stage. The campaign ...focused on building brand awareness and driving conversions. Results included a 3X return on ad spend in 1.5 months, a 78% drop in cost-per-acquisition from $60 to $13, and an 82% video and audio completion rate, 22% above target.
Choozle helped a national casino chain use real-time buying (RTB) technology for digital marketing. The casino used first-party data from site visits, bookings, and CRM to target customers. They ran ...display and video ad campaigns to boost repeat visits and brand awareness. The campaign led to a 280% lift in brand awareness in six months. Landing page visits rose by 45%. Monthly bookings increased by 15%. CPA dropped by 45%.
Choozle helped Visit Luzerne County reach outdoor and travel fans near New York City and Philadelphia. Madden Media used targeted digital ads and connected tv to boost awareness. The campaign drove a... 97% completion rate for CTV ads. Website traffic jumped by 686%. More people learned about Luzerne County and its events.
A national financial services company used private marketplace deals and real-time bidding to boost brand awareness and drive visits to physical branches. They targeted high-value inventory and used ...offline attribution to track digital campaign impact on in-store visits. By optimizing bids for time, browser, and location, they lowered cost per acquisition by 6 times. The campaign led to a 20% increase in foot traffic and more new checking account sign-ups.
Choozle helped a national meal kit delivery service test their retargeting strategy. The company ran a conversion lift experiment with and without retargeting ads. Retargeting led to a 12.4% increase... in conversions. The return on ad spend improved to 1.2x. Targeting mobile devices drove more signups. The results proved retargeting drives more revenue and better RoAS.
Choozle helped a health food brand boost online sales with a full-funnel digital advertising campaign. The brand used connected TV, desktop, and mobile targeting to reach shoppers at every stage. Ret...argeting kept the brand in front of website visitors. The campaign achieved a 92% video completion rate on connected TV. Retargeting strategies delivered a 1.64x return on ad spend.
Choozle helped a national alcohol brand run a video ad campaign for its specialty rum. The brand needed to target only US audiences over 21 years old. Choozle used LDA-compliant publishers and custom... data to reach rum drinkers and competitor brand fans. The campaign got a video completion rate over 70%. The cost per completed view was less than $0.10.
A national ticketing provider used video and audio ads to boost brand awareness for online music events. They targeted multiple markets and optimized ad placements using private and open marketplaces..., including Spotify and Deezer. The campaign focused on high video completion rates and low cost per completed view. They achieved a $0.03 CPCV, 78% below their goal, and a 64% completion rate, 5% above target. This helped them reach more consumers and promote online events effectively.
Choozle helped Fantasy Picks learn more about their website visitors. They used the Smart Container Tag to collect data and find target audiences. Fantasy Picks ran a national display campaign focuse...d on women. Website visitors increased by 60% after targeting women. Email subscribers grew by 70% in two weeks. The campaign had a 0.2% CTR and a $0.47 cost per acquisition.
Choozle helped a video-streaming service run targeted video ads for a live sports event. The goal was to keep cost per acquisition under $60 and get a video completion rate above 50%. The campaign us...ed targeted ads on sports sites and key locations. The service beat its CPA goal by 2x, reaching $30 per acquisition. Video completion rate hit 65%. The company won more budget and moved all campaigns to Choozle.
Choozle helped Attorney Dean Boyd, a personal injury law practice, move from managed to self-serve digital advertising in 90 days. The marketing team used Choozle’s platform and training to set up, o...ptimize, and report on campaigns. They saw a 25% increase in campaign performance. The team expects 30-40% cost savings by running campaigns themselves. The partnership led to better targeted ads and more high-quality leads.
Choozle helped a national nonprofit organization boost donations with a multi-channel, multi-device digital advertising strategy. The nonprofit used full-funnel attribution to see which channels drov...e the most conversions. Choozle delivered a $13 cost per acquisition for a $9.99 monthly donation. Users who saw ads on both mobile and tablet had a 0.12% conversion rate, higher than single-device rates. The nonprofit learned that cross-device campaigns improved results and will use these insights for future digital ad planning.
Choozle helped a national consumer bank double new checking account signups. The bank used lookalike modeling to target high-value audiences. They optimized campaigns by focusing on pay periods and h...igh-performing sites. The campaign achieved an efficient cost-per-acquisition of $180. Insights from the campaign shaped future advertising budgets.
CallTrackingMetrics used the Choozle platform to improve their digital advertising. They wanted to reach business decision-makers and generate qualified leads at a lower cost. By using first-party an...d third-party data, retargeting, and creative audience targeting, they increased their CTR by 20 percent. Their cost-per-acquisition dropped by almost 30 percent. Choozle helped them connect with customers at every step of the buying cycle.
Choozle helped DeltaXML expand their digital advertising strategy. DeltaXML used Choozle to reach new audiences and promote their brand. They refined audience segments and used targeted keyword lists... for each product. The campaign brought 99% new visitors, making up 16.5% of new website traffic, and added 3% more overall traffic. The cost per new visitor was $1.41. Ads drove 4x more unique traffic than organic search. Choozle became a key part of DeltaXML’s marketing.
CASE STUDY International telephone service provider
Choozle helped an international telephone service provider test streaming audio ads against traditional radio. The goal was to raise brand awareness with Hispanic audiences and increase unique websit...e traffic. Choozle enabled real-time optimization and access to Spotify’s private marketplace. The streaming audio campaign achieved 32% better cost-per-click and a 1.51x higher click-through rate than traditional radio. The provider exceeded overall campaign impression goals and KPIs.
Choozle helped a regional auto dealer consolidate marketing on one demand-side platform. The dealer wanted to engage users interested in luxury automobiles and improve programmatic advertising. Chooz...le ran a head-to-head test against another platform. The campaign used first-party and third-party data for targeting. Choozle achieved an 81% viewability rate, 35% higher than the competitor. Only 1% of ads ran on small player sizes, compared to 15% with the other vendor.
Choozle’s self-serve platform helped a regional automotive dealership use connected TV to reach new audiences. The dealership targeted automotive-specific audiences and set up cross-device conversion... tracking. The campaign drove a 30% month-over-month increase in website visits, totaling 3,500 visits. The cost per unique household was $0.07 and cost per completed view was $0.10. The dealership reached five different target audiences and increased engagement beyond traditional TV ads.
A regional automotive dealership used retargeting and programmatic advertising to reach car buyers faster. They targeted users who built and priced cars on their website. The dealership optimized ad ...frequency and bids based on user actions. They dropped cost per acquisition from $13.00 to $4.50, a 65% decrease. They also reduced the time to convert by five days.
CASE STUDY A national quick-service restaurant (QSR) chain
Choozle helped a national quick-service restaurant chain use native advertising to lower cost-per-acquisition and boost online sales. The restaurant wanted to cut CPA below $6.12 and increase total o...nline sales. They ran a six-week test using both native and display banner ads. Native ads doubled online sales compared to display alone. CPA improved by 63%. The campaign beat the original CPA goal by 95%.
Choozle helped Havenly, a virtual interior decorating service, improve their digital advertising. Havenly used Choozle for self-serve display campaigns with full-funnel targeting. They applied Oracle... custom data segments, Connected TV, and retargeting. Havenly saw an 8% monthly revenue increase. Their average cost per acquisition was $13.36. Return on ad spend rose to 6.2x, up from 2.3x. Conversion rate increased by 32% and session duration by 33% month-over-month.
Choozle helped Vela Bikes boost traffic and engagement for their Kickstarter campaign. Vela Bikes used Choozle’s platform to build a custom audience and run targeted programmatic media campaigns. Con...textual targeting matched their brand with the right people. After the first campaign, Vela Bikes saw a 477% increase in clicks and a 558% increase in impressions. The campaign achieved a 41% click-through rate, 2,200 website clicks, and 566,000 impressions.
Choozle helped a national consumer electronics brand target people ready to buy a new cell phone. The brand used custom third-party data and device targeting to find these buyers. They wanted to beat... a $15 cost-per-acquisition goal and win customers from competitors. The campaign reached a $10 CPA, which is 33% lower than their target. The brand saw real revenue growth from this digital marketing strategy.
Choozle helped a national arts & crafts retailer use digital advertising to drive in-store visits. The retailer used video and connected TV ads to reach targeted audiences and retarget customers. Fac...tual was used to measure and optimize in-store visits. The campaign achieved a 25% lower cost-per-completed view at $0.03 and a 43% lower cost per acquisition at $17. The strategy increased in-store visits and outperformed target goals.
Choozle helped SharpeVision MODERN LASIK boost appointment bookings in Austin, Chicago, and Seattle. The team used targeted data, prospecting, and retargeting to reach people interested in LASIK and ...eyewear. They relied on BlueKai, DStillery, and Eyeota for audience targeting. Contextual keyword ads reached users researching LASIK. Campaigns ran longer for better auto-optimization. SharpeVision saw a 40% lower conversion per impression cost compared to traditional media. Month-over-month, Choozle drove steady growth in new bookings.
Choozle helped Cora+Krist, a digital marketing agency, boost app downloads for their client, Smart Healthy Green Living. Cora+Krist used Choozle’s targeting strategies and connected TV ads to reach p...eople interested in home, garden, and living content. They layered third-party data to target the right audience and avoid wasted ad spend. The campaign achieved a 3.3% conversion rate, three times better than social media targeting and equal to Google Display Ads.
Spin Creative used Choozle’s platform to run a programmatic video ad campaign for a telecommunications client. The goal was to build brand awareness and drive quality traffic to landing pages. Spin C...reative used behavioral, contextual, geotargeting, and retargeting strategies. The campaign achieved a .23% click-through rate, 9,488 consumers driven to landing pages, and over 6 million impressions in 6 months. Choozle’s platform helped Spin Creative deliver measurable results for their client.
Choozle helps One2One Targeting run programmatic media buying for automotive clients. They use DMV data from Polk to target customers across the automotive value chain. Choozle's platform lets them p...itch new business and manage campaigns in-house. One2One saw website sessions rise by 59.28% in 2018. They gain about one new auto dealer client per month. CPMs stay competitive between $4.50 and $5.50.
Choozle helped Madden Media, a digital travel and destination marketing agency, adjust strategies for their DMO and CVB clients during the pandemic. Madden Media used Choozle’s platform for connected... TV and display remarketing to target drive-in markets and travelers with intent. Their campaigns led to an 11.14% increase in new organic site visitors and a 23% increase in average daily rate for one travel destination. The agency saw strong results in organic traffic and bookings for their clients.
Choozle helped GroundFloor Media run targeted digital marketing campaigns for their client, Exempla Saint Joseph hospital. The goal was to raise awareness for the new hospital before its grand openin...g. GroundFloor used Choozle's platform to analyze site visitors and build audience profiles. They ran two campaign flights, focusing on expectant parents and local demographics. Results included a 557% increase in landing page traffic, a 46% drop in CPM, a 91% decrease in CPC, and a 530% rise in CTR.
YouConnex used the Choozle platform to boost brand awareness for Clearwater Toyota Auto Dealership. They targeted buyers in Pinellas County with video, display, mobile, and in-app ads. Contextual tar...geting focused on auto, local news, and sports sites. The campaign delivered 2 million impressions in 30 days and a $6.00 CPA. Clearwater Toyota had its best sales month ever, selling 450 cars and gaining 70 daily website visits.
Magic used Choozle to help their client Fat Snax reach health-conscious shoppers. Shopper behavior was changing, so Magic needed new targeting strategies. They used a full-funnel digital advertising ...approach with Choozle. This included CRM targeting and retargeting. Magic saw a 3.4x increase in return on ad spend for Fat Snax in two months. They also grew Fat Snax’s market share and drove more purchases.
Choozle helped Blue Wheel Media build an in-house programmatic advertising practice. Blue Wheel Media wanted to grow agency revenue and client reach with programmatic ads. Choozle provided platform t...raining and managed campaigns at first. Blue Wheel Media moved to self-service in two months. They now manage over 10 campaigns per month and grew lead generation programmatic execution by 582% in five months.
Choozle helped Programmatic B2B reach niche B2B audiences with targeted digital ads. The platform enabled fast campaign setup and cross-channel efficiency. Programmatic B2B saw a 150% increase in new... clients. They reduced ABM data onboarding time by 40% and campaign launch time by 25%. Video engagement rates for global clients rose by over 50%.
Choozle helped Brighton Agency drive traffic to the Olin Business School Executive MBA program. Brighton Agency used Choozle to target audiences in Denver, Kansas City, and St. Louis. After using Cho...ozle insights, they improved their targeting. They saw a 22% drop in CPM, a 33% drop in CPC, and a 24% rise in click-through rate. Visit duration doubled and bounce rate fell by 32%. Website visitors became more engaged and more likely to convert.
Choozle helped Thayer Media bring programmatic media buying in-house. The agency wanted to cut third-party markups and win new business with more control. Using Choozle, Thayer Media passed cost savi...ngs to clients and improved campaign results. They saw 10-30% higher quality website visits and 15-50% CPM savings. Choozle gave them more autonomy and helped them grow their business.
Choozle helped Watauga Agency run a display campaign using programmatic RTB bidding. Watauga wanted to improve return on ad spend and learn more about programmatic advertising. Choozle’s team managed... the campaign and gave Watauga access to the platform and data catalog. Watauga used targeted audience segments and real-time reporting. The campaign achieved 175% higher ROAS than other vendors, a $1.26 average CPM, 104% lower eCPM, and a $22.16 ROAS. Watauga now uses Choozle in-house for better control and performance.
Choozle helped YouConnex Digital Agency manage programmatic media buying in one platform. YouConnex wanted to scale digital offerings and simplify campaign management. Choozle provided a unified solu...tion and training. YouConnex gained 2+ new clients in six months and increased monthly billings by $100K. The agency saw a 13% average click-through rate and $4.42 average CPM.
Choozle helped Paradise reach affluent travelers with targeted programmatic ads. Paradise used Choozle to target users by context, demographics, and behavior. Campaigns exceeded all KPIs, with a 0.20...% CTR, 63% video completion rate, and a 47% higher session duration than other vendors. Bounce rate was 22% lower and pages per session were 7% higher. Digital spend increased by 30% due to campaign success.
Choozle helped The BA Group improve digital advertising for member-only credit unions. The BA Group used CRM onboarding and targeted ads to reach qualified leads and lower costs. Their campaigns brou...ght an 866% increase in new website visitors and a 0.754% click-through rate. They also cut CPMs in half. Digital ads now play a key role in The BA Group’s strategy for financial services clients.
Choozle’s self-serve platform helped Hill Aevium bring ad buying in house. Hill Aevium used Choozle to manage and optimize 33 digital ad campaigns for multiple clients. The platform gave them control..., efficiency, and price transparency. They achieved a $3.96 average CPM, a .117% average click through rate, and a $93.80 average cost per acquisition for high value products. Hill Aevium increased client retention and grew digital ad budgets by surpassing campaign KPIs.
Choozle helped Adventure Creative, a digital advertising agency, boost awareness for their health & wellness client, Minny Grown. They used third-party data, search retargeting, and site retargeting ...to reach new and returning customers. The campaign achieved a $6.00 CPM for upper funnel targeting and $5.00 CPM for lower funnel strategies. Adventure Creative drove over 1.8 million impressions and a 0.4% click-through rate. The strategy increased digital engagement and supported offline advertising efforts.
Choozle’s platform helped C1 Partners run programmatic ads for their client, Viaero Wireless. C1 Partners used IP and contextual targeting to reach people near Viaero’s stores and in key online segme...nts. The campaign brought more quality traffic to Viaero’s website and cut the bounce rate. C1 Partners saw a 15% click-through rate, 5,388 website visitors, 3.6 million impressions, and a 3x increase in monthly online revenue in 30 days.
Choozle helped OnScreen Media add hyperlocal digital advertising to their cinema advertising business. OnScreen Media used geofencing and geoframing to target ads for clients in many industries. With... Choozle, they could forecast, launch, and manage campaigns easily. They scaled to 140 clients, served 384 million impressions, and got 610,883 clicks at a $2.30 average CPC. This helped them keep and grow their client base.
Choozle’s digital media buying platform helped Ibotta run targeted display campaigns for a national food and beverage brand. Ibotta used its first-party purchase data and creative deep links to reach... users and boost in-app engagement. The campaign drove a 6.5% increase in redemption and served 95% of impressions on mobile. The campaign also achieved a 0.3% click-through rate and a $4.25 CPM. Ibotta found the process easy and efficient, with strong results for the brand.
Choozle helped a national pet food brand launch in-house programmatic advertising. The brand needed strict targeting and high-quality ad placements. Choozle used site list targeting and private marke...tplace deals to deliver ads on top sites. The brand saw a 20% lower CPM than other providers. They also increased their win rate from 50% to over 80%.
Choozle helped the Kansas City Chiefs boost ticket sales with a full-funnel marketing strategy. The campaign used CTV ads for brand awareness and retargeted viewers with display ads to drive conversi...ons. Choozle tracked ticket-sale revenue using a custom dynamic passback tag on Ticketmaster. The Chiefs achieved a 3,431% return on ad spend and $863,000 in total campaign revenue. The strategy targeted both existing fans and last-minute ticket buyers.
CASE STUDY A political campaign for a State Representative candidate
Choozle helped a State Representative candidate's campaign scale voter outreach with digital advertising. The campaign used site list targeting and geofencing to reach voters in specific districts. T...hey served over 1.2 million ad impressions to more than 63,000 potential voters. Each voter saw 15 or more ad touchpoints. The campaign won the election after using Choozle's targeted ad strategies.
Optimizing with Kroger Data to Drive Outcome-Based Results ...
Choozle optimized a campaign for a national beverage brand using Kroger retail data to improve outcome-based metrics like ROAS. The campaign had a quick turnaround time, presenting a challenge for th...e Choozle team.
