Choozle Digital Marketing and Advertising - Demand Side Platform: Use Cases, Capabilities & Competitors

Choozle helped Watauga Group achieve a 175% higher return on ad spend compared to other vendors. Watauga used Choozle's programmatic bidding and third-party data to run a digital display campaign. Th...e Choozle team managed the campaign while teaching Watauga about RTB strategies. Watauga gained full platform access and learned to optimize campaigns. The campaign delivered a $22.16 ROAS and a 104% lower eCPM. Watauga now uses Choozle in-house for better control and transparency.
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Choozle helped a video-streaming service beat its cost per acquisition goal by 2x. The campaign used targeted video ads to drive subscriptions for live sports events. Bid factoring increased bids on ...high-performing inventory, like MMA-focused sites and key locations. The service achieved a $30 CPA and a 65% video completion rate. Success led the brand to consolidate all direct response and branding campaigns on Choozle.
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Vela Bikes used Choozle to boost their Kickstarter campaign. They focused on driving website traffic and increasing engagement. Choozle's contextual targeting helped them reach the right audience. Im...pressions grew by 558% and clicks increased by 477%. The campaign delivered 2,200 website clicks and 566,000 impressions.
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Choozle helped Sonority Group run digital ad campaigns for Southwestern Adventist University. The agency used zip code targeting and connected TV channels to reach local students. They split campaign...s into retargeting and prospecting groups. The retargeting group achieved a 13% conversion rate and a $50 cost per acquisition. Website traffic for the university increased from these efforts.
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Choozle helped RKD Group run an omnichannel digital ad campaign for a nonprofit education client. The campaign used display, video, native, audio, and connected TV ads. RKD Group targeted audiences w...ith CRM data, retargeting, and lookalike strategies. In three months, the campaign drove 2,681 conversions at a $303 average CPA. The approach increased brand awareness and sped up the donation process.
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Americom Marketing used Choozle to run digital ads for a PPE supply company. Facebook and Google had restrictions, but Choozle let them reach office supply buyers. They used static display ads and th...ird-party data to target business owners and office managers. The campaign drove more website traffic and sales. Retargeting ads had a 32.4% conversion rate and the average CPM was $1.91.
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