Basis: Product updates, Customer stories, and Insights | 2026 Cuspera

Basis helped a specialty beauty retailer with over 5,000 stores boost in-store visits by 300%. The team used Basis platform and cross-platform partnerships to target new and existing customers. They ...tracked in-store lift, sales, and multiple KPIs. The campaign achieved a 1.54% click-through rate and $0.75 cost per click. A custom dashboard enabled real-time sales optimization and clear reporting.
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Basis Technologies' managed services solution helped a woman's wellness company launch a digital media strategy. The team targeted women aged 45-65+ using podcasts, display, search, and social channe...ls. The campaign drove 8,430 purchases and $657,544 in revenue. The company achieved a $1.32 ROAS and 22.6 million impressions. Basis Technologies delivered strong results for a new brand in the health and wellness sector.
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Basis Technologies helped a premier tourism board use data-driven media activation to boost year-round tourism. The challenge was to attract more travelers, increase website traffic, and keep ad spen...ding efficient in a competitive market. Basis designed a programmatic strategy with display retargeting, contextual targeting, and premium video placements. They used AI-powered optimization and focused on high-intent audiences. Results included a 53% lower CPA for display, 24% higher video completion rate, 2% increase in lodging tax collections year-over-year, and 13% growth in inbound travelers.
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Basis Technologies helped 1o8 Agency run a digital campaign to boost enrollment in early childhood programs in Illinois. The campaign used market research, hyperlocal targeting, and machine learning ...optimization. It reached parents with children aged 0-5 in Chicago and other cities. The campaign delivered 94.4 million impressions, 25.5 million video completions, and 79,000 clicks to the site. All industry benchmarks were met or exceeded, including a 74% video completion rate and a .12% click-through rate.
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CMRignite used the Basis Platform to run a nationwide public health campaign for COBRA awareness. The agency aimed to educate the public, reach the right target segments, and saturate underserved mar...kets. They used programmatic, CTV, audio, display, and DOOH channels with advanced targeting. The campaign delivered 490 million impressions and achieved a 50% better CTR than the industry standard. It also drove 4.4 million COBRA webpage views.
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Basis Technologies helped Bailey Lauerman, a full-service agency, bring all media in-house and streamline their adtech stack. The agency used Basis for omni-channel media planning, AI optimization, a...nd real-time reporting. As a result, Bailey Lauerman saw happier clients with lower CPMs, more impressions, and better targeting. The agency also won new business and kept employees engaged and productive. Basis enabled the team to focus more on strategy and new business pitches.
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