Basis: Product updates, Customer stories, and Insights | 2026 Cuspera

Basis Technologies' DMP solutions helped a major state university double its application goal, reaching 1,806 conversions with a $149.42 CPA. The university's marketing team used advanced targeting a...nd first-party data to optimize campaigns for prospective students. Basis' platform enabled efficient retargeting and look-a-like modeling, overcoming challenges with underage audience restrictions. The campaign ran for six weeks with a $276,000 budget, surpassing both conversion and cost-per-acquisition targets.
Show More..

Basis DSP helped a digital marketing agency in the higher education industry lower their cost per lead (CPL) by 48%. The agency switched from MediaMath to Basis for better targeting and easier onboar...ding. They ran A/B tests and found Basis offered stronger audience segmentation and more successful retargeting. Basis' machine learning made quick optimizations in the first month. The agency saw CPL drop to $89 with Basis, compared to $172 with MediaMath.
Show More..

Basis Technologies helped a premier tourism board use data-driven media activation to boost year-round tourism. The challenge was to attract more travelers, increase website traffic, and keep ad spen...ding efficient in a competitive market. Basis designed a programmatic strategy with display retargeting, contextual targeting, and premium video placements. They used AI-powered optimization and focused on high-intent audiences. Results included a 53% lower CPA for display, 24% higher video completion rate, 2% increase in lodging tax collections year-over-year, and 13% growth in inbound travelers.
Show More..

Basis Technologies helped a Fortune 500 medical technology leader improve digital marketing. The company wanted to drive sales, get more leads, and boost brand awareness. Basis used automation, cross...-channel media, and advanced analytics. They activated first-party data and used real-time dashboards. The results were $4.6 million in revenue, $23 ROAS, and 1,770 qualified leads. Campaign launches were 30% faster with automation.
Show More..

Basis Technologies helped a Fortune 500 telecom company improve recruitment marketing. The company needed to hire faster and find better applicants with a small team and limited budget. Basis used cl...osed-loop analytics, unified data, and real-time dashboards to track results. The solution led to a 71% increase in qualified applicants and an 11% reduction in hiring time. Website traffic doubled, and monthly reporting time dropped by over 100 hours.
Show More..

Basis Technologies helped a global financial services provider increase engagement with financial advisors. The company used a multi-channel, data-driven campaign to promote its 529 savings plan. Bas...is improved site traffic, time on site, and page views by targeting advisors across platforms like Bing and Meta. The campaign led to a 105% increase in page views, 80% more new users, and a 41% higher engagement rate. The client received industry recognition and saw better marketing performance.
Show More..