Basis Overview

This is a summary of the comprehensive capabilities and benefits of Basis based on over 638 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Basis, Choozle Digital Marketing and Advertising, Stackadapt, Infolinks, Optmyzr, etc., all belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Basis is right for your needs? Our Cuspera AI engine can evaluate how Basis fits your specific business needs, industry, and context. Get your personalized assessment report today.

Basis supports business activities such as:

  • Advertisement
  • Competitive Intelligence
  • Campaign Management
  • Workflow Management
  • Media Buying

Basis can help you with many business goals, such as Enter New Markets Internationally Or Locally, Establish Thought Leadership, Scale Best Practices, Improve Efficiency, Acquire Customers, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Basis's capabilities include Personalization, and Calculator.

Basis Automotive Vertical is its biggest customer base.

Reviews

"The more we integrate Basis into our workflow, the more value we see. " - Samantha Z

Basis Reviews

11 buyers and buying teams have used Cuspera to assess how well Basis solved their Demand Side Platform needs. Cuspera uses 638 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Side Platform needs.

Business Priorities

Enter New Markets Internationally Or Locally and Establish Thought Leadership are the most popular business priorities peers achieved using Basis.

Other priorities:

  • Scale Best Practices
  • Improve Efficiency
  • Acquire Customers
  • Improve Visibility
  • Grow Market Share
  • Improve ROI
  • Launch New Products
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Competitive Intelligence , Campaign Management , as the business use cases that they have been most satisfied while using Basis.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.75/5

Read Reviews (87)

"...Centro is at the forefront of brand safety and ad fraud mitigation in digital advertising...." Centro Enforces App-Ads.txt to Automatically Target App Ads from Authorized and Validated Sellers
Competitive Intelligence with Social Media

4.86/5

Read Reviews (20)

"...With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, Basis is a platform you can run your entire digital business on top of. ..." Programmatic Advertising Platform
Campaign Management

4.78/5

Read Reviews (17)

"...adBrite is the largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most results...." TOP 5 PPC Alternatives to Google Adwords
campaign analytics

4.66/5

Read Reviews (12)

"...Through Centro s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions...."
PEER EXPERIENCES
Advertisement

4.75/5

Read Reviews (87)

"...Centro is at the forefront of brand safety and ad fraud mitigation in digital advertising...." Centro Enforces App-Ads.txt to Automatically Target App Ads from Authorized and Validated Sellers
Competitive Intelligence with Social Media

4.86/5

Read Reviews (20)

"...With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, Basis is a platform you can run your entire digital business on top of. ..." Programmatic Advertising Platform
Campaign Management

4.78/5

Read Reviews (17)

"...adBrite is the largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most results...." TOP 5 PPC Alternatives to Google Adwords
campaign analytics

4.78/5

Read Reviews (12)

33+ more Business Use Cases

Our AI advisor, Wyz, harnessed 638 insights from peers and experts to help you assess how these Basis use cases fit your Demand Side Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Basis testimonial

Samantha Z

Director, Digital Marketing

The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Maris S

Director, Interactive Services

Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S
Basis testimonial

Matt P

Agency Founder

Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P
CUSTOMERS TESTIMONIALS
Basis testimonial

Samantha Z

Director, Digital Marketing

The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Maris S

Director, Interactive Services

Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S
Basis testimonial

Matt P

Agency Founder

Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P

Video

Welcome to Basis Technologies

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Frequently Asked Questions(FAQ)

for Basis

What is Basis used for?

Basis is a Demand Side Platform Software mainly used by its customers to Enter New Markets Internationally Or Locally and Establish Thought Leadership by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Basis?

Personalization, Calculator are some of the top features of Basis.

What are Basis alternatives?

Choozle Digital Marketing And Advertising, Stackadapt, Infolinks and Optmyzr are popular alternatives for Basis.

Where is Basis located?

Basis is headquartered at 11 E Madison St, Chicago, Illinois 60602, US.

Popular Business Setting

for Basis

Top Industries

  • Automotive

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise
lightning

Peers used Basis to Enter new markets internationally or locally and Establish thought leadership

Peer and Expert Opinion on Features

for Basis

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.64/5

Read Reviews (10)
Calculator

3.51/5

Read Reviews (8)
FEATURES RATINGS AND REVIEWS
Personalization

3.64/5

Read Reviews (10)
Calculator

3.51/5

Read Reviews (8)

IT and Other Capabilities

for Basis

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5

Read Reviews (82)
Data Export

4.08/5

Read Reviews (21)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5

Read Reviews (82)
Data Export

4.08/5

Read Reviews (21)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.81/5

Read Reviews (36)
Email Support

3.49/5

Read Reviews (2)
Chat Support

3.49/5

Read Reviews (2)
Phone Support

3.49/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.81/5

Read Reviews (36)
Email Support

3.49/5

Read Reviews (2)
Chat Support

3.49/5

Read Reviews (2)
Phone Support

3.49/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5

Read Reviews (14)
Custom Reports

4.88/5

Read Reviews (101)
Analytics

4.66/5

Read Reviews (70)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5

Read Reviews (14)
Custom Reports

4.88/5

Read Reviews (101)
Analytics

4.66/5

Read Reviews (70)

Software Failure Risk Guidance

?

for Basis

Overall Risk Meter

Low Medium High

Top Failure Risks for Basis

Vendor Profile Details

Company Name

Basis technologies

Company Website

https://basis.com/

HQ Location

11 E Madison St, Chicago, Illinois 60602, US

Employees

501-1000

Social

Financials

SERIES B