Basis Overview

Basis Technologies offers a highly automated advertising platform designed to address key challenges in digital marketing. The platform integrates various systems to streamline advertising processes, making it easier for marketers to manage campaigns efficiently. Basis Technologies' solution is tailored for digital marketers seeking to optimize their advertising strategies through automation. The platform's capabilities are enhanced by its educational resources, such as the Adtech Academy, which supports users in maximizing the platform's potential. This comprehensive approach not only simplifies advertising efforts but also empowers marketers to achieve better results in a competitive landscape.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Basis.

Other use cases:

  • Workflow Management
  • Media Buying
  • Sending & Publishing Communications
  • Collaboration
  • Digital Marketing
  • Engagement Management
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Basis.

Other priorities:

  • Scale Best Practices
  • Improve Efficiency
  • Acquire Customers
  • Improve Visibility
  • Grow Market Share
  • Improve ROI
  • Launch New Products
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
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Basis Use-Cases and Business Priorities: Customer Satisfaction Data

Basis works with different mediums / channels such as Social Media.

Basis's features include Personalization, and Calculator. and Basis support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Basis analytics capabilities include Custom Reports, and Analytics.

Reviews

"The more we integrate Basis into our workflow, the more value we see." - Samantha Z

Peer review evidence (same sources as the product rating summary)

"...Centro is at the forefront of brand safety and ad fraud mitigation in digital advertising...." Centro Enforces App-Ads.txt to Automatically Target App Ads from Authorized and Validated Sellers
"...In addition to direct-to-vendor media buying and programmatic advertising, the platform also offers universal campaign reporting across search and social, business intelligence reporting and media operations functionality...." Centro"s Basis ad platform now shows unified creative-level data across programmatic, search, social & display https://i1.wp.com/gerald-pilcher.com/wp-content/uploads/2019/04/centro-logo-1920x1080.jpg?fit=1920%2C1080&ssl=1 https://gerald-pilcher.com/centro
"...adBrite is the largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most results...." TOP 5 PPC Alternatives to Google Adwords

Basis, Stackadapt, Optmyzr, NT demand-side platform, Adzooma, etc., all belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Basis Technologies enhances digital marketing through automation and a comprehensive platform. Lives of digital marketers are improved by their innovative solutions.

Popular Business Setting

for Basis

Top Industries

  • Automotive

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Basis is popular in Automotive, and is widely used by Large Enterprise, Mid Market, and Enterprise.

Basis Customer wins, Customer success stories, Case studies

Why is Basis the best choice for Competitive Intelligence?

How does Basis address your Campaign Management Challenges?

What Are the key features of Basis for Workflow Management?

What solutions does Basis provide for Media Buying?

11 buyers and buying teams have used Cuspera to assess how well Basis solved their Demand Side Platform needs. Cuspera uses 638 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Side Platform needs.

CUSTOMERS TESTIMONIALS
Basis testimonial

Samantha Z

Director, Digital Marketing
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Matt P

Agency Founder
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P
Basis testimonial

Maris S

Director, Interactive Services
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S
CUSTOMERS TESTIMONIALS
Basis testimonial

Samantha Z

Director, Digital Marketing
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Matt P

Agency Founder
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P
Basis testimonial

Maris S

Director, Interactive Services
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S

Specialty beauty retailer and distributor - Retail - Retail

Basis helped a specialty beauty retailer with over 5,000 stores boost in-store visits by 300%. The team used Basis platform and cross-platform partnerships to target new and existing customers. They ...tracked in-store lift, sales, and multiple KPIs. The campaign achieved a 1.54% click-through rate and $0.75 cost per click. A custom dashboard enabled real-time sales optimization and clear reporting.

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A woman's wellness company - Health, Wellness And Fitness - Health, Wellness and Fitness

Basis Technologies' managed services solution helped a woman's wellness company launch a digital media strategy. The team targeted women aged 45-65+ using podcasts, display, search, and social channe...ls. The campaign drove 8,430 purchases and $657,544 in revenue. The company achieved a $1.32 ROAS and 22.6 million impressions. Basis Technologies delivered strong results for a new brand in the health and wellness sector.

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An athletic apparel brand - Apparel & Fashion - Apparel & Fashion

Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social ads to a mix of programmatic, paid social, and paid search. This alw...ays-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.

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A major state university - Education - Education

Basis Technologies helped a major state university double its expected conversions for undergraduate applications. The university aimed for 900 completed applications in six weeks, with a CPA goal un...der $255. Using Basis’ DMP and first-party data, the campaign reached 1,806 conversions at a $149.42 CPA. The solution used retargeting, look-a-like modeling, and CRM integration to overcome targeting and tracking challenges. The campaign focused on prospective students aged 17–18, optimizing audience targeting and conversion tracking.

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A premier tourism board - Travel & Tourism - Travel & Tourism

Basis helped a premier tourism board boost year-round travel. The board wanted to attract more visitors and keep ad costs low. Basis used programmatic media, AI-powered automation, and targeted ads t...o reach high-intent travelers. The campaign cut display CPA by 53% and raised video completion rates by 24%. Lodging tax collections grew 2% and inbound travelers increased by 13%.

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Dalton Agency - Marketing And Advertising - Marketing and Advertising

Dalton Agency moved all digital media business to Basis Technologies. They wanted to improve operational efficiency and boost campaign performance. Basis provided a dedicated team, advanced DSP, and ...data-driven media strategy. Dalton Agency won 10 times more new business. They reduced CPA by 29% for Savannah College of Art & Design. ROAS increased by 117% for Zoo Atlanta.

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Welcome to Basis Technologies

Video Thumbnail

Frequently Asked Questions(FAQ)

for Basis

What is Basis used for?

Basis is a Demand Side Platform Software mainly used by its customers to Enter New Markets Internationally Or Locally and Establish Thought Leadership by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Basis?

Personalization, Calculator are some of the top features of Basis.

What are Basis alternatives?

Stackadapt, Optmyzr, NT Demand-Side Platform and Adzooma are popular alternatives for Basis.

Where is Basis located?

Basis is headquartered at 11 E Madison St, Chicago, Illinois 60602, US.
lightning

Peers used Basis for advertisement and competitive intelligence

Basis Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (14)
Custom Reports

4.88/5 ★

Read Reviews (101)
Analytics

4.66/5 ★

Read Reviews (70)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (14)
Custom Reports

4.88/5 ★

Read Reviews (101)
Analytics

4.66/5 ★

Read Reviews (70)

Software Failure Risk Guidance

?

for Basis

Overall Risk Meter

Low Medium High

Top Failure Risks for Basis

Kochava. News

Partnership

Basis Integrates Protected by Mediaocean to Deliver AI-Driven, Real-Time Media Quality & Performance Signals into Campaign Activation

Basis and Mediaocean have integrated Protected by Mediaocean into Basis, enhancing AI-driven media quality and performance signals in campaign activation. This strategic partnership enables marketers to apply advanced media quality controls and real-time verification within Basis, optimizing campaigns and reducing waste. The integration represents a shift towards a performance-based approach in media quality and verification.

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Product

Basis Launches Agentic AI for Omnichannel Media

Basis has launched Compass, an AI-powered tool designed to streamline omnichannel media planning and execution. This platform, part of Basis' autonomous advertising system, transforms campaign briefs into executable media plans across various channels, including programmatic and paid social. Compass aims to reduce planning time and enhance campaign agility, benefiting advertisers and agencies by optimizing workflows and improving response times to market changes.

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Product

Basis launches Compass: the DSP that turns a brief into a live campaign ...

Basis launched Compass, an agentic AI tool within its platform, transforming campaign briefs into structured omnichannel media plans. Compass reduces task time by 90% and manual effort by 15%, covering programmatic, direct, paid search, and social advertising. It exports deliverables to Word and PowerPoint, streamlining media planning and maintaining a closed data loop for faster goal measurement. Announced on April 2, 2026.

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Product

Basis Unveils Agentic AI for Faster Media Planning, Activation

Basis introduced Compass, an AI-driven solution for media planning and activation. Compass transforms campaign briefs into omnichannel strategies, integrating programmatic, direct, paid search, and social advertising. It accelerates campaign creation, allowing media teams to generate plans and presentations quickly. The tool leverages proprietary LLM agents to optimize media strategies, enhancing efficiency and strategic capabilities for brands and agencies.

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Kochava. Profile

Company Name

Kochava.

Company Website

https://basis.com/

HQ Location

11 E Madison St, Chicago, Illinois 60602, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B