Basis: Use-Cases, Insights and Reviews | 2025 Cuspera

Basis Technologies helped a premier tourism board use data-driven media activation to boost year-round tourism. The challenge was to attract more travelers, increase website traffic, and keep ad spen...ding efficient in a competitive market. Basis designed a programmatic strategy with display retargeting, contextual targeting, and premium video placements. They used AI-powered optimization and focused on high-intent audiences. Results included a 53% lower CPA for display, 24% higher video completion rate, 2% increase in lodging tax collections year-over-year, and 13% growth in inbound travelers.
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Basis Technologies helped a Fortune 500 medical technology leader improve digital marketing. The company wanted to drive sales, get more leads, and boost brand awareness. Basis used automation, cross...-channel media, and advanced analytics. They activated first-party data and used real-time dashboards. The results were $4.6 million in revenue, $23 ROAS, and 1,770 qualified leads. Campaign launches were 30% faster with automation.
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Basis Technologies helped a Fortune 500 telecom company improve recruitment marketing. The company needed to hire faster and find better applicants with a small team and limited budget. Basis used cl...osed-loop analytics, unified data, and real-time dashboards to track results. The solution led to a 71% increase in qualified applicants and an 11% reduction in hiring time. Website traffic doubled, and monthly reporting time dropped by over 100 hours.
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Basis Technologies helped a global financial services provider increase engagement with financial advisors. The company used a multi-channel, data-driven campaign to promote its 529 savings plan. Bas...is improved site traffic, time on site, and page views by targeting advisors across platforms like Bing and Meta. The campaign led to a 105% increase in page views, 80% more new users, and a 41% higher engagement rate. The client received industry recognition and saw better marketing performance.
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Basis Technologies helped 1o8 Agency run a digital campaign to boost enrollment in early childhood programs in Illinois. The campaign used market research, hyperlocal targeting, and machine learning ...optimization. It reached parents with children aged 0-5 in Chicago and other cities. The campaign delivered 94.4 million impressions, 25.5 million video completions, and 79,000 clicks to the site. All industry benchmarks were met or exceeded, including a 74% video completion rate and a .12% click-through rate.
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CMRignite used the Basis Platform to run a nationwide public health campaign for COBRA awareness. The agency aimed to educate the public, reach the right target segments, and saturate underserved mar...kets. They used programmatic, CTV, audio, display, and DOOH channels with advanced targeting. The campaign delivered 490 million impressions and achieved a 50% better CTR than the industry standard. It also drove 4.4 million COBRA webpage views.
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