NT demand-side platform: Product updates, Customer stories, and Insights | 2026 Cuspera

NT Technology used its programmatic advertising solution for an elite real estate agency. The agency wanted more leads and lower cost per lead. NT Technology built custom audience segments and used a... mix of media ads, social posts, and search ads. They tracked both last-click and post-view conversions. The campaign got 4 last-click and 36 post-view conversions. Cost per lead dropped by 1.5 times.
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NT Technology used a brandformance approach for Dyson to boost conversions in Kazakhstan. The campaign had two stages: first, building awareness with banners, video, and social ads; second, focusing ...on conversions with search ads, smart banners, and remarketing. The team optimized for viewability, audience segments, and brand safety. As a result, Dyson saw a 55.9% increase in conversions, 27 purchases, and 35 calls from the campaign.
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NT Technology used programmatic advertising for Группа отелей Евразия. The goal was to increase hotel bookings and ROI during the tourist season. They targeted both B2B and B2C audiences with tailore...d ads and used social media, search, and retargeting. The campaign achieved a 501.2% ROI, 27 room bookings, 47 calls from potential clients, and 77 hotel service orders.
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NT Technology used Programmatic advertising for Changan Auto. The goal was to attract attention to a new car brand and increase conversions in Vladimir and the region. They used banners, video ads, a...nd social media targeting, then optimized with Telegram promo posts and custom audience segments. The campaign achieved 2,123 last-click conversions. Conversion rates increased by 4.54 times and 7.2 times in later campaign phases.
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NT Technology used Programmatic advertising for R13, a tire and wheel store. The goal was to reach more interested users and increase store awareness and website visits. The team targeted car enthusi...asts and optimized ad placements, video player sizes, and audience segments. As a result, they attracted 890,000 users, reduced CPC by 47.6%, increased conversions by 7.5%, and boosted brand interest by 237.8%.
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NT Technology used programmatic advertising to help a juice and nectar brand after rebranding. The goal was to increase brand awareness and boost offline sales. They used banners, video ads, social m...edia, and TV Sync technology to reach more people. The campaign reached over 100,000 unique users. Brand awareness grew by 44.2%, branded search queries rose by 45.6%, and sales increased by 18.8%.
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