Real-World Case Studies and Customer Success Stories with NT demand-side platform

NT Technology ran a programmatic ad campaign for Красная Поляна, a mountain resort in Sochi. The goal was to drive... website traffic using banners, native ads, video, and DOOH formats across major Russian cities. The campaign reached 19 million people and increased brand interest by 39.2%. It resulted in 45 direct bookings and 20 post-view bookings. The conversion rate for the booking goal was 1.25%.
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NT Technology used programmatic advertising for Ислочь-парк, a wellness complex in Belarus. The goal was to attract more visitors and... increase bookings. The campaign ran for two months and used banners, native ads, and search ads. The team first built brand awareness, then focused on bookings with search and remarketing. The results: over 12,000 website visitors, more than 100 bookings, a 69.5% drop in CPO, and 1247.1% ROAS in the second campaign run.
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NT Technology used programmatic advertising for Группа отелей Евразия. The goal was to increase hotel bookings and ROI during the... tourist season. They targeted both B2B and B2C audiences with tailored ads and used social media, search, and retargeting. The campaign achieved a 501.2% ROI, 27 room bookings, 47 calls from potential clients, and 77 hotel service orders.
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NT Technology used programmatic advertising for Санаторий Марциальные воды. The goal was to increase bookings with a complex ad strategy.... They used native ads, search ads, and remarketing. The team optimized campaigns by lowering click costs and refining targeting. As a result, the campaign achieved 528 booked rooms and a 34.5% conversion rate.
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NT Technology ran a programmatic ad campaign for Bridge Resort. The goal was to increase brand awareness for the hotel.... They used DSP, banners, native ads, and remarketing. The campaign reached over 3 million people. Brand awareness grew by 450%. Brand recall increased by 609%. The client earned over 6.9 million rubles. The average ROI was 703%.
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NT Technology ran a programmatic ad campaign for Sosnovoe Family Club. The goal was to increase hotel bookings and lower... the cost per lead during the off-season. The team used banners, native ads, search ads, and advanced targeting like look-alike and remarketing. The campaign led to 215 room bookings. Bookings increased by 31.2%. The cost per lead dropped by 17.6%.
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NT Technology used its programmatic advertising solution for a beauty and skincare store. The goal was to increase app purchases... and attract new paying users. The team segmented audiences and used dynamic remarketing and look-alike targeting. The campaign brought over 5,000 new app installs. Purchases in the app grew by 21.1%. The ROI reached 304.5%.
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NT DSP helped сеть гипермаркетов Твой Дом grow sales over 1. 2 million rubles. The goal was to increase purchases...of home, kids, and pet products. The team used banners, native ads, and search ads to reach users at all sales funnel stages. They used data to target the right audience and smart banners to bring users back. The campaign achieved a 510.7% ROI and 16.3% DRR.
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NT Technology used programmatic advertising and Telegram ads for Monro, a shoe retailer. The goal was to increase brand awareness... and reach more interested customers. The team used in-stream and out-stream video ads, targeted Telegram posts, and real-time campaign optimization. As a result, Monro saw a 21.6% decrease in CPM and a 45% increase in brand awareness.
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NT Technology ran a programmatic ad campaign for Wishmaster, a Russian electronics and appliance retailer. The goal was to increase... sales and lower order costs. The team used banners, native ads, search ads, and dynamic remarketing to target interested users in Moscow and St. Petersburg. They optimized campaigns with audience segmentation and automated DSP algorithms. In three months, Wishmaster saw 588 sales, over 26 million rubles in revenue, a 59.5% drop in CPA, 3040.4% ROI, and a 3.18% DRR in the third campaign.
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NT Technology used Programmatic advertising for R13, a tire and wheel store. The goal was to reach more interested users... and increase store awareness and website visits. The team targeted car enthusiasts and optimized ad placements, video player sizes, and audience segments. As a result, they attracted 890,000 users, reduced CPC by 47.6%, increased conversions by 7.5%, and boosted brand interest by 237.8%.
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NT Technology ran a campaign for Слонимский мясокомбинат to boost brand awareness of their sausage products. The campaign used custom... video ads on online cinema sites and social media, targeting meat lovers in Belarus. The campaign increased audience reach by 114.8%. Over 1 million people saw the ads. More than 44,000 users visited the website. Brand interest grew by 43.4%.
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NT Technology used programmatic advertising for a mobile food delivery app. The challenge was to increase app orders and test... video and native ad formats. The team launched themed creatives, in-app ads, and A/B tested different formats. They focused on mobile users and used retargeting. The campaign brought over 1,000 installs in one month, a 43% increase in orders, a 16% rise in average order value, a 32.2% increase in app installs, and a 205.6% ROI.
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NT Technology used programmatic advertising to help Baron Food increase online grocery orders. The campaign targeted users in Almaty looking... for fresh food delivery. They used banners, native ads, search ads, and dynamic remarketing. Over four months, orders grew by 58.9%, reaching 4,417 total. The cost per order dropped by 34.5%. The conversion rate was 12.02%.
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NT Technology used Programmatic advertising for Changan Auto. The goal was to attract attention to a new car brand and... increase conversions in Vladimir and the region. They used banners, video ads, and social media targeting, then optimized with Telegram promo posts and custom audience segments. The campaign achieved 2,123 last-click conversions. Conversion rates increased by 4.54 times and 7.2 times in later campaign phases.
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NT Technology used its programmatic advertising solution for a major Porsche dealer in Moscow and St. Petersburg. The challenge was... to get as many leads as possible within a set budget, despite strict advertising rules from the car manufacturer. The team used custom audience segments, weather targeting, and A/B tested creatives to reach high-income car buyers. They focused on performance tools like search ads and remarketing in the second month. The campaign delivered 77 last-click conversions, including 17 form submissions, 50 phone calls, and 20 credit calculations.
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NT Technology used programmatic advertising for a large Nissan dealership in Moscow. The challenge was to lower the cost per... lead and increase test drive bookings. They used banners, social media ads, search ads, and remarketing. The team optimized campaigns in real time and focused on behavioral targeting. As a result, the dealership got 32 calls, 44 test drive requests, and reduced CPL by 1.2 times.
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NT Technology helped Mad Wave, a top producer of swim gear, boost sales in Moscow and St. Petersburg. The goal... was to attract more buyers and increase orders in one month. They used banners, native ads, search ads, and smart banners. The campaign doubled Mad Wave's revenue and led to over 380 purchases. The average conversion rate reached 4.4%. Cost per order dropped by 25.9%.
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NT Technology used programmatic advertising to help a juice and nectar brand after rebranding. The goal was to increase brand... awareness and boost offline sales. They used banners, video ads, social media, and TV Sync technology to reach more people. The campaign reached over 100,000 unique users. Brand awareness grew by 44.2%, branded search queries rose by 45.6%, and sales increased by 18.8%.
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NT Technology used programmatic advertising for Kapous, a professional cosmetics brand. The goal was to increase brand awareness and drive... conversions. The team used banners, video, social media, native ads, search ads, and dynamic remarketing. They targeted women over 25 and decision-makers in beauty salons. The campaign delivered 2,105 conversions, 480 completed orders, and 247 paid orders. Brand awareness increased by 50.3 percentage points.
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NT Technology used their programmatic advertising solution for a real estate developer in Moscow. The challenge was to increase conversions... in a competitive market where the client’s own campaigns were no longer effective. NT Technology implemented a full-funnel strategy with media, social, search, and dynamic remarketing. As a result, the client received over 30 leads at an average cost of 1560 rubles, doubled their applications, and reduced cost per lead by 1.6 times.
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NT Technology used its programmatic advertising solution for an elite real estate agency. The agency wanted more leads and lower... cost per lead. NT Technology built custom audience segments and used a mix of media ads, social posts, and search ads. They tracked both last-click and post-view conversions. The campaign got 4 last-click and 36 post-view conversions. Cost per lead dropped by 1.5 times.
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NT Technology used programmatic advertising for a bank. The bank wanted to get more credit applications and lower the cost... per lead. NT Technology created a custom media strategy and tested different ad formats. They focused on users in large Russian cities and used personalized ads. As a result, the number of applications doubled. 75.94% of users were new, and the cost per lead dropped by 2.2%.
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NT Technology used programmatic advertising for a plastic surgery center. The challenge was to increase trust and awareness for medical... services. They used custom audience segments, multiple targeting strategies, and creative ad formats. The campaign included look-alike and geo-targeting. As a result, applications increased by 2.7 times, calls doubled, and branded search queries grew by 34.4%. This shows strong results for digital marketing in healthcare.
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NT Technology used programmatic advertising for Fusion Sushi. The goal was to increase online orders and revenue. The team used... banners, social media ads, search ads, dynamic remarketing, and look-alike targeting. They focused on the best-performing devices and audience segments. The campaign led to 2,196 successful orders and revenue of 99,699 BYN, which is 8.8 times the ad spend. The cost per order dropped by 50.88%, and the average ROI was 774.6%.
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NT Technology used a brandformance approach for Dyson to boost conversions in Kazakhstan. The campaign had two stages: first, building... awareness with banners, video, and social ads; second, focusing on conversions with search ads, smart banners, and remarketing. The team optimized for viewability, audience segments, and brand safety. As a result, Dyson saw a 55.9% increase in conversions, 27 purchases, and 35 calls from the campaign.
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NT Technology ran a programmatic ad campaign for Московский Институт Психоанализа. The goal was to increase applications for higher and... additional education and lower the cost per lead. The team used targeted audience segments, native ads, banners, and retargeting. They optimized creatives and budgets for better results. The campaign led to 2,071 applications, an 88.7% increase in applications, a 112.6% increase in conversion rate, and a 24% decrease in cost per lead.
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NT DSP helped Прутковые транспортеры, a manufacturer of transporters and agricultural equipment parts, grow brand awareness and attract new buyers. The team used... banner and native ads to reach B2B audiences, then optimized with CPC campaigns and contextual targeting. The campaign reached 770,000 people and reduced CPM by 44.8%. They received 389 calls, 209 post-view calls, and achieved an 11.5% call conversion rate. The cost per lead was 212.4₽.
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NT Technology used programmatic advertising for a dietary supplements manufacturer. The challenge was to increase brand awareness and sales in... a competitive market. They used custom audience segments, video ads, banners, and remarketing. The campaign increased repeat purchases by 1.5 times. Sales of vitamin products grew by 2.57 times after the campaign.
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NT Technology used programmatic advertising to help a mobile puzzle game increase installs by 3. 4 times. They used artificial...intelligence, interactive creatives, and optimized ad targeting. The campaign included A/B testing of over 10 creatives, with playable ads and static banners performing best. Look-alike targeting and in-app ads in similar apps brought high-quality users. As a result, installs grew 3.4 times, CPI dropped by 15.1%, and the retention rate reached 30% on day three.
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