Real-World Case Studies and Customer Success Stories with NT demand-side platform

NT Technology helped Ислочь-парк, a wellness resort in Belarus, boost bookings and lower costs. The campaign used banners, native ads,... and search ads over two months. Website visits grew by 12,000. The team achieved over 100 bookings for rooms and services. Cost per order dropped by 69.5%. ROAS reached 1247.1% in the second campaign phase.
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NT Technology ran a programmatic ad campaign for Красная Поляна, a mountain resort in Sochi. The goal was to drive... website traffic using banners, native ads, video, and DOOH formats across major Russian cities. The campaign reached 19 million people and increased brand interest by 39.2%. It resulted in 45 direct bookings and 20 post-view bookings. The conversion rate for the booking goal was 1.25%.
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NT Technology used programmatic advertising for Группа отелей Евразия. The goal was to increase hotel bookings and ROI during the... tourist season. They targeted both B2B and B2C audiences with tailored ads and used social media, search, and retargeting. The campaign achieved a 501.2% ROI, 27 room bookings, 47 calls from potential clients, and 77 hotel service orders.
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NT Technology used programmatic advertising for Санаторий Марциальные воды. The goal was to increase bookings with a complex ad strategy.... They used native ads, search ads, and remarketing. The team optimized campaigns by lowering click costs and refining targeting. As a result, the campaign achieved 528 booked rooms and a 34.5% conversion rate.
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NT Technology ran a programmatic ad campaign for Bridge Resort. The goal was to increase brand awareness for the hotel.... They used DSP, banners, native ads, and remarketing. The campaign reached over 3 million people. Brand awareness grew by 450%. Brand recall increased by 609%. The client earned over 6.9 million rubles. The average ROI was 703%.
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NT Technology ran a programmatic ad campaign for Sosnovoe Family Club. The goal was to increase hotel bookings and lower... the cost per lead during the off-season. The team used banners, native ads, search ads, and advanced targeting like look-alike and remarketing. The campaign led to 215 room bookings. Bookings increased by 31.2%. The cost per lead dropped by 17.6%.
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NT Technology ran a programmatic ad campaign for Wishmaster, a Russian electronics retailer. The goal was to increase sales and... lower the cost per order. The team used targeted banners, native ads, and search ads to reach interested buyers in Moscow and St. Petersburg. Dynamic remarketing and audience segmentation boosted conversions. In three months, Wishmaster saw 588 sales, over 26 million rubles in revenue, and a 59.5% drop in CPA. ROI reached 3040.4% in the third campaign phase.
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NT Technology used programmatic advertising for Твой Дом, a large hypermarket chain. The main goal was to increase conversions for... home, children, and pet products. The campaign combined banners, native ads, and search ads to reach users at every stage of the sales funnel. NT DSP and third-party data targeted the right audience and used smart banners for retargeting. The campaign generated over 1.2 million rubles in revenue and achieved a 510.7% ROI.
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NT Technology used its programmatic advertising solution for a beauty and skincare store. The goal was to increase app purchases... and attract new paying users. The team segmented audiences and used dynamic remarketing and look-alike targeting. The campaign brought over 5,000 new app installs. Purchases in the app grew by 21.1%. The ROI reached 304.5%.
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NT Technology used programmatic advertising and Telegram ads for Monro, a shoe retailer. The goal was to increase brand awareness... and reach more interested customers. The team used in-stream and out-stream video ads, targeted Telegram posts, and real-time campaign optimization. As a result, Monro saw a 21.6% decrease in CPM and a 45% increase in brand awareness.
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NT Technology used Programmatic advertising for R13, a tire and wheel store. The goal was to reach more interested users... and increase store awareness and website visits. The team targeted car enthusiasts and optimized ad placements, video player sizes, and audience segments. As a result, they attracted 890,000 users, reduced CPC by 47.6%, increased conversions by 7.5%, and boosted brand interest by 237.8%.
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NT Technology used programmatic advertising for Слонимский мясокомбинат. The goal was to boost brand awareness in Belarus, focusing on Minsk.... They ran video ads and social media promos for two months. Custom videos highlighted new products and were tailored for different platforms. Audience reach grew by 114.8%. Brand interest increased by 43.4%. Total audience reached 1 million.
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NT Technology used programmatic advertising for a mobile food delivery app. The challenge was to increase app orders and test... video and native ad formats. The team launched themed creatives, in-app ads, and A/B tested different formats. They focused on mobile users and used retargeting. The campaign brought over 1,000 installs in one month, a 43% increase in orders, a 16% rise in average order value, a 32.2% increase in app installs, and a 205.6% ROI.
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NT Technology used programmatic advertising to help Baron Food increase online grocery orders. The campaign targeted users in Almaty looking... for fresh food delivery. They used banners, native ads, search ads, and dynamic remarketing. Over four months, orders grew by 58.9%, reaching 4,417 total. The cost per order dropped by 34.5%. The conversion rate was 12.02%.
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NT Technology used programmatic advertising to promote Changan Auto's new car brand in Vladimir and the region. The campaign targeted... users likely to convert, using banners, video, and social media ads. Custom audience segments included owners of Chinese cars and cold audiences. The strategy led to 2,123 last-click conversions. Conversion rates increased 4.5 times and average conversion rate rose 7 times in later campaign phases.
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NT Technology used its programmatic advertising solution for a major Porsche dealer in Moscow and St. Petersburg. The challenge was... to get as many leads as possible within a set budget, despite strict advertising rules from the car manufacturer. The team used custom audience segments, weather targeting, and A/B tested creatives to reach high-income car buyers. They focused on performance tools like search ads and remarketing in the second month. The campaign delivered 77 last-click conversions, including 17 form submissions, 50 phone calls, and 20 credit calculations.
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NT Technology used programmatic advertising for a large Nissan dealership in Moscow. The challenge was to lower the cost per... lead and increase test drive bookings. They used banners, social media ads, search ads, and remarketing. The team optimized campaigns in real time and focused on behavioral targeting. As a result, the dealership got 32 calls, 44 test drive requests, and reduced CPL by 1.2 times.
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NT Technology helped Mad Wave, a top producer of swim gear, boost sales in Moscow and St. Petersburg. The goal... was to attract more buyers and increase orders in one month. They used banners, native ads, search ads, and smart banners. The campaign doubled Mad Wave's revenue and led to over 380 purchases. The average conversion rate reached 4.4%. Cost per order dropped by 25.9%.
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NT Technology used a brandformance strategy for Kapous, a professional cosmetics brand. The campaign aimed to boost brand awareness and... drive conversions. They used banners, video, social ads, native blocks, search ads, and dynamic remarketing. The campaign delivered 2,105 conversions, including 1,526 associated conversions and 579 last-click conversions. Brand awareness increased by 50.3 percentage points. There were 480 orders placed and 247 paid orders.
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NT Technology used programmatic advertising to help a juice and nectar brand after rebranding. The goal was to increase brand... awareness and boost offline sales. They used banners, video ads, social media, and TV Sync technology to reach more people. The campaign reached over 100,000 unique users. Brand awareness grew by 44.2%, branded search queries rose by 45.6%, and sales increased by 18.8%.
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