Real-World Case Studies and Customer Success Stories with Alida

Pixel United used Alida to build player communities and gather deep insights into player motivations. They recruited over 20,000 members... to their Big Fish Think Tank, combining in-game data with attitudinal feedback. This approach gave them a 360° view of player preferences and improved player experiences. Pixel United saved thousands of dollars on recruitment and incentives by using their own community for research. Fast feedback from players led to immediate improvements, like removing disruptive ads and tapping into fan groups for broader insights.
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Alida helped the Australian Broadcasting Corporation (ABC) use audience insights to improve programming and services. ABC's YourSpace community gathers feedback... from thousands of viewers. This feedback shapes content, tests new ideas, and ensures ABC meets community standards. Surveys showed 84% of viewers learned something new and 68% made changes to reduce waste after watching a program. ABC became Australia's top TV network and improved audience perception in four key areas within a year.
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Sky Bet used Alida to gather customer insights and improve product innovation. They created The Clubhouse, a panel of over... 9,000 engaged players, to get fast feedback and inform decisions. This helped Sky Bet run 80 studies in one year, compared to fewer than six with old methods. The insights led to new features, better promotions, and increased customer loyalty. Sky Bet saved £2.1 million since 2017 and became the top online bookmaker in the UK.
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Jam City used Alida to connect with its most active players through the Jam City Insiders community. The company gathered... feedback on game design, marketing, and business strategy. Insights from the community led to a 30% higher net promoter score. Jam City improved game design and optimized marketing launches. Player engagement increased as a result of these efforts.
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Pittsburgh Pirates used Alida to segment fans and gather insights for better game-day experiences. They launched a Fan Council of... 4,000 segmented fans, linking survey data with CRM and purchase history. This helped them tailor marketing, promotions, and ticket packages to different fan groups. The team cut decision-making timelines by at least two weeks and identified real-time fixes for fan experience. Season ticket sales strategy was revolutionized, boosting loyalty and satisfaction.
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Alida helped Warner Bros. Discovery build a 40,000-member insight community. Over 12 years, WBD conducted 1,000+ studies, saving $2M in... research costs in 2023. The community lets fans give feedback on movies, games, and experiences. WBD uses sub-communities to target feedback from different fan groups. Fast insights help shape new products and campaigns. Fans feel their voices matter, boosting engagement and loyalty.
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PokerStars used Alida to build Team Stars, a player insights community. They achieved 4x faster research and 15x higher response... rates than before. The platform enabled feedback from 57,000 customers across 9 markets. Team Stars helped test new features, gather live event feedback, and improve customer journeys. In one survey, they received 1,800 responses in two days, directly impacting executive decisions.
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Roku used Alida to launch a research community called Roku Radar. They achieved a 29% average participation rate, beating internal... benchmarks. Quick pulse surveys and in-depth studies gave fast, actionable insights for ad sales and marketing. This helped Roku reduce research costs and speed up decision-making. National media coverage of their projects increased brand engagement and supported ad sales growth.
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Paramount used Alida’s community platform to connect with TV fans and gather feedback. The insights team achieved a 44% response... rate and delivered research results in 24 hours. They doubled participation and completion rates in one year. The platform helped Paramount save costs by reducing the need for extra research tools. Audience feedback now shapes content development and marketing campaigns.
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Aristocrat used Alida to centralize all research into one platform. They increased qualitative research output by 200%. The team quickly... gathers player feedback for game development and user experience. They now run surveys, focus groups, and concept tests with both community and external audiences. This approach saves costs and speeds up decision-making for new game features.
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Sky Betting and Gaming used The Clubhouse insights platform to boost customer loyalty and brand awareness in a crowded betting market. They saved 2.1... million GBP in opportunity costs over two years. The Clubhouse enabled rapid, consent-based customer feedback, helping Sky Bet target the right segments and innovate faster. Deep customer understanding led to increased share of wallet and sustainable growth. Integrating customer insights with CRM and data models set Sky Bet apart from competitors.
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Alida’s Community platform helped tombola boost player engagement and loyalty. The Player Panel enabled rapid feedback, leading to a 14%... increase in total deposits and a 39% rise in player reactivation. Insights from the community drove product improvements and supported expansion into Spain and Italy. tombola saved £500k by using the panel instead of traditional research. Over 42,000 post views and 3,300 comments show strong player involvement.
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Alida helped Warner Bros. Discovery boost fan engagement with a gamified feedback program. WBD used the A-List Community to gather... insights from fans and inform content and product development. The new Member Tier system increased participation, with some subcommunities reaching 90% response rates. Standardized processes and a centralized panel made it easier for teams to access and use research. WBD reduced time to insights and expanded access to feedback across the company.
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A+E Networks used Alida to rebuild and innovate their audience panels. The Custom Sales Solutions team gathered ad campaign insights... in under 24 hours. They cut research turnaround time in half and saved costs by self-managing research. The panels helped tailor ad sales pitches and measure campaign effectiveness. Engagement rates and value to the organization increased.
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Alida helped tombola launch a customer insight community called Player Panel. The Strategy and Insight team used this panel to... gather player feedback and support decisions across product, marketing, and customer service. In less than a year, tombola saved £66,000 in research costs and saw 7% year-over-year growth in new depositing players. The Player Panel also drove record net gaming revenue and improved ad recall. tombola used insights to adjust campaigns, test new features, and increase player loyalty.
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Alida helped the Pittsburgh Pirates use fan segmentation and insights to improve game-day experiences. The team created a Fan Council... of 4,000 segmented fans, linking feedback to CRM and purchase data. This approach let them tailor marketing and promotions to different fan groups. They cut at least two weeks off decision-making timelines. The Pirates identified real-time fixes and improved season ticket sales strategy.
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Indigo used Alida to launch the Indigo Innovators community, a private digital space for customer feedback. This helped Indigo get... fast, actionable insights and test new product concepts before launch. Survey engagement exceeded benchmarks, and customer input now shapes product assortment, store design, and marketing. Indigo can now gather real-time feedback and include customer voices in business decisions. The result is stronger customer relationships and better-informed strategies.
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ADEO used Alida to build insight communities in six countries, growing to 30,000 members. The company cut research time from... three months to six weeks, and sometimes just one month. Local teams now run their own research projects, like price and store experience surveys. In one year, they completed 65 research projects for 30 stakeholders. The Romanian community grew from under 1,000 to over 6,000 members in a year. ADEO won an internal innovation prize for this approach.
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J. Crew Group used Alida to transform its consumer insights team. They shifted from tactical surveys to strategic research that...aligns with business goals. The team now customizes surveys for each brand and involves stakeholders early. This led to higher engagement and more actionable insights. Their work now directly supports brand strategy, portfolio management, and marketing.
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Kramp used Alida’s platform to build a customer panel and reconnect with their customers. They faced declining customer satisfaction and... retention due to rapid growth. By gathering customer feedback, Kramp prioritized projects and improved resource allocation. Customer insights influenced 13 initiatives and led to three strategic projects, including a new customer service strategy. The renewed focus on customer centricity helped restore excellent customer experience.
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Flipp used Alida Sparq to improve customer satisfaction and accelerate innovation. Their marketing team gained deeper insights into customer behavior,... helping all departments make smarter decisions. Flipp built a customer-centric strategy, aligning product roadmaps and user journeys with real feedback. This approach helped Flipp meet growth goals and make value-based business decisions. Employees now actively shape the insights process, driving continuous improvement.
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Stitch Fix used Alida to launch in the UK, a new market for them. They built a customer community called... In The Fix and ran over 50 research projects. This saved them about £280,000 in research costs. Insights from these projects led to new clothing collections and products. They also improved inventory and increased product revenue. Customer feedback helped raise order value, keep rate, and satisfaction.
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Ulta Beauty used Alida to scale UX research and integrate guest feedback into product development. The Ulta Beauty Connection community... enabled rapid concept and usability testing, helping refine digital experiences and validate user preferences. Insights reached over 200 stakeholders, guiding leadership, product, and marketing teams. This approach improved usability, reduced UX friction, and accelerated conversion. Marketing effectiveness increased, and time to insights was reduced, driving measurable business outcomes.
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Saks Global used Alida to connect directly with customers after acquiring Neiman Marcus Group. They reduced external research costs and... doubled project output in one year. Alida enabled Saks Global to deliver customer insights to executives in just three days. Customer feedback improved digital engagement and merchandising strategies. Saks Global became a recognized authority on luxury consumer behavior through rapid, insight-driven transformation.
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Castorama used Alida Insight Community to launch its "Casto&vous" program. The goal was to move from customer awareness to a... true customer culture. With Alida, Castorama ran over fifteen surveys in less than a year. These led to improvements in website content, loyalty programs, and sales advisor training. The program saved an estimated €75,000 on R&D. Castorama now makes decisions based on real customer feedback.
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Canadian Tire used Alida to build a customer panel of 210,000 members. The panel helps test products, marketing, and creative... concepts. The insights team runs up to 200 research studies a year. They use data from loyalty, transactions, and direct feedback to segment and profile customers. This approach reduced external research costs and sped up insights. Executives now rely on the panel for fast, targeted feedback.
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Indigo used Alida’s platform to build a customer insight community called Indigo Innovators. Thousands of customers joined to give feedback... on products and ideas. Indigo runs surveys and tests new concepts with this group. The feedback helps Indigo make data-driven decisions and improve their product selection. Internal teams use these insights to shape strategic plans and create better customer experiences.
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7-Eleven used Alida to transform its research strategy by building the Brainfreeze Collective, a 300,000-member customer community. This shift from... third-party to in-house research increased the speed and volume of insights. The new approach helped 7-Eleven de-risk product launches and validate new products with real customer feedback. The company reduced research costs and gained deeper qualitative insights, including video feedback, to guide business decisions. This led to more effective product innovation and improved customer engagement.
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Alida Sparq helps Flipp become more customer centric. Flipp needed to grow and wanted better customer insights. Their old approach... was inconsistent. With Alida Sparq, Flipp's marketing team now understands customer behavior. They use insights to guide product, sales, and marketing. Flipp makes smarter decisions and focuses on what matters to customers. Their insight community keeps growing and helps them reach business goals.
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J. Crew Group used Alida to improve their customer insights program. The insights team shifted from tactical surveys to deeper,...strategic research. They aligned their work with business goals and customized surveys for each brand. This led to higher stakeholder engagement and more impactful insights. The team became proactive business partners, increasing their value to the company.
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Stitch Fix used the Alida platform to launch in the UK and build a customer community called In The Fix. They ran over... 50 research projects, saving about £280,000 in research agency fees. Insights from these projects led to new clothing collections, products, and targeted marketing campaigns. Stitch Fix saw higher order value, better keep rates, and improved customer satisfaction. Their Facebook community now provides ongoing feedback and new product ideas.
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POLITICO used Alida to build an insight community of 6,500+ influential readers in one year. Recruiting research participants now takes... hours instead of weeks. 45% of community members are at the executive or C-suite level. The platform helps shape editorial strategy, refine digital products, and offer unique research to advertisers. POLITICO saw significant growth in commercial research opportunities and faster decision-making.
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Byrdie used Alida to better understand its Gen Z and Millennial female audience. The team launched The Byrdie Collective, a... private digital community for feedback on topics like mental health and shopping habits. Byrdie achieved a 20% survey response rate and could deliver insights in 24-48 hours. These insights helped win multi-million dollar ad partnerships and set Byrdie apart in the beauty media market.
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BDG used Alida to build a community-led insights program across 11 digital media brands. They wanted unique, first-party insights to... support ad sales and campaign optimization. BDG achieved a 50% response rate through community activities. The insights helped validate trends, support content strategy, and differentiate BDG in the advertising market. Research costs dropped while engagement and actionable feedback increased.
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Alida helped ATTN: boost brand and message association by 32%. ATTN: used Alida's platform to gather insights from Gen Z... and Millennials. They improved brand favorability by 15% and purchase intent by 10%. The platform enabled ATTN: to test campaigns and provide partners with valuable audience data. ATTN: now delivers stronger results for brands focused on purpose-driven storytelling.
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Refinery29 used Alida to gain fast, agile audience insights from over 11,000 engaged users. They needed to grow revenue by... expanding into new verticals, especially finance, and to create more "Work & Money" content. Using the Mad Chatter community, Refinery29 built insight-backed editorial themes and partner packages. This helped them attract financial sector partners and increase revenue. The insights also improved their editorial process and partner marketing effectiveness.
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Southern Cross Austereo used Alida to collect and analyze audience and advertiser insights for over 12 years. They built a... database from 550+ brand lift surveys, creating Australia's largest audio advertising effectiveness dataset. SCA democratized insights across teams and partners, supporting content, ad sales, and campaign strategy. Regular feedback from listeners and employees shaped business decisions and improved engagement. Their approach set a new standard for research innovation in media and advertising.
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Financial Times used Alida to engage their reader community and gather feedback. They ran a dedicated survey to understand how... to build advocacy among loyal readers. Insights from the research led to a new gift subscriptions program, encouraging current subscribers to invite new readers. The team also launched community-driven initiatives like pub quizzes and Q&A sessions. These actions increased engagement and are expected to drive higher revenue and brand awareness.
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Alida helped Condé Nast centralize audience insights and behavioral data. The company built insight communities with over 70,000 members across... 12 countries. This enabled faster feedback for commercial, editorial, and product teams. Condé Nast closed multi-million dollar deals and generated $1M+ in new annual revenue from new product offerings. The platform also optimized local market research spend and reduced decision-making risk.
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Morning Brew used Alida to turn audience engagement into a key revenue driver. They built the Breakroom community to collect... insights from hard-to-reach audiences, supporting over 200 employees and 21+ brands. By integrating survey data with their main data warehouse, they improved profiling and ad performance. The insights team launched 38 research projects, guiding editorial, product, and revenue teams. This approach created a new revenue stream and gave advertisers unique, high-quality data.
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Bustle Digital Group used the BDG Hive to engage Millennial and Gen Z women for feedback. The Hive helped inform... ad sales pitches and editorial content. Insights from the Hive contributed to 6% of revenue in 2018 and drove $5 million in presale revenue. BDG ran over 40 activities with a 25% response rate. The Hive enabled BDG to win larger deals and improve collaboration with brand partners.
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POLITICO used Alida to build an insight community of 6,500+ influential readers, with 45% at executive level, in just one year. This helped them... quickly gather feedback from hard-to-reach audiences and speed up research. The community supports editorial decisions, product development, and advertising strategies. POLITICO now delivers tailored research products to advertisers and refines its digital experience based on real-time insights. The approach led to significant growth in commercial research opportunities and deeper engagement with core audiences.
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Alida helped ATTN: test and measure marketing, brand, and ad campaigns with advanced measurement tools. ATTN: built a Gen Z... and Millennial insight community to gather feedback and drive change. They provided partners with access to hard-to-reach audiences and delivered thought leadership on topics like sustainability and diversity. ATTN: saw a 32% increase in brand/message association, 15% increase in brand/product favorability, 10% increase in purchase intent, and 11% increase in brand awareness. The Alida platform enabled faster, more cost-effective insights and stronger partnerships.
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Priority Health used Alida Sparq to improve customer engagement and service. They replaced ad-hoc surveys with a continuous feedback community... called PriorityVoice. This helped them understand customer attitudes and improve communication. As a result, they achieved a 5.5% increase in their customer experience index. The feedback also guided changes to member ID cards and reward program materials.
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Alida helped Sun Life U. S. save about $200,000 per year by using online communities for rapid feedback instead of...costly external surveys. The company engaged brokers and employers through dedicated forums to guide product development and marketing. Community satisfaction scores reached 90-100%. Sun Life used insights to improve digital solutions, health offerings, and benefits education. Fast feedback cycles let Sun Life meet client needs and stay competitive in insurance.
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Insular Life used Alida Total Experience to improve customer experience. They built a digital community to gather feedback and map... the customer journey. Insights from this community helped them enhance their mobile app and onboarding process. The company now aligns its brand with customer ideals and has improved policy application and sales training. Employees are more mindful of their impact on customer experience.
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AXA Philippines used Alida to launch MyAXA Cafe, an online community for real-time customer feedback. They wanted to better understand... customer attitudes and improve engagement in the insurance sector. MyAXA Cafe enabled two-way conversations and let AXA test new solutions before launch. This led to a 160% increase in share of wallet, a 3x rise in CSAT, and a 42% drop in customer inquiry calls. Application downloads grew 2.5 times and usage rates more than doubled.
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AIA Singapore used the Alida platform to build the AIA360 Customer Community. They needed deeper insights into customer needs to... improve loyalty and satisfaction. The platform let them run targeted surveys, focus groups, and interviews. This helped shape marketing campaigns and digital experiences. As a result, AIA Singapore saw a 7-point increase in NPS, a 23% rise in adoption of insights in projects, and delivered insights 33% faster.
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Alida helped Prudential Singapore boost customer satisfaction by 17 points. The company used the PRU for You community to gather... customer insights and shape new insurance products. This led to the launch of PRUman and PRUlady, which offer targeted coverage and up to S$100,000 payouts. The PRUGolden Retirement plan saw a 308% revenue increase year-over-year. 87% of customers now say they would recommend Prudential Singapore, up 25% from before.
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Horizon BCBSNJ used Alida to build two digital insight communities, engaging over 3,300 members. They completed 340+ studies and gathered... 140,000 responses to improve member experience and reduce costs. The platform helped Horizon quickly test new ideas, refine communications, and enhance digital tools. Member feedback led to clearer onboarding, better provider ratings, and faster product naming decisions. Horizon expanded research across more market segments, driving satisfaction and loyalty.
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Alida Sparq helped Priority Health improve customer experience. The company wanted better insight than ad-hoc surveys could provide. They launched... the PriorityVoice insight community to get ongoing member feedback. This feedback shaped customer experience projects, like ID card design and reward materials. Priority Health saw a 5.5% increase in their customer experience index. The tool gave real-time insight to boost satisfaction and engagement.
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Alida helped Duke Health build a digital community called Duke Health Listens to gather patient feedback. The platform enabled Duke... Health to reach a 30%+ survey response rate and save over $200,000 compared to using an external agency. Patient insights were delivered in 48 hours, supporting faster product development and improved patient experience. Duke Health used Alida to ensure feedback from diverse patient groups shaped digital services and messaging. The solution made patient voice central to decision-making and culture at Duke Health.
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Aurora Health Care used Alida to improve patient experience. They launched Aurora Health Share to gather ongoing feedback from 5,000... primary care patients. This helped them validate messaging and promote services faster. They saw a 40% improvement in website engagement. Patient portal volume increased by 34%. MyAurora appointments rose by 36%.
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Alida helped UnityPoint Health use ongoing consumer insights to improve patient satisfaction and marketing. The Insiders insight community gave UnityPoint... Health a 45%+ response rate and rich feedback from 1,400 members. This feedback de-risked an estimated $7 million in decisions and shaped a seven-figure marketing campaign. UnityPoint Health improved messaging, creative, and campaign targeting across three states. Nearly three-quarters of people responded positively to new advertising, especially young mothers.
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Highmark used Alida to engage over 7,500 community members for real-time feedback. The team achieved a 150% increase in research... volume and significant cost savings by shifting from ad hoc research to community-driven insights. Highmark improved denial communications and enhanced social programs for Medicare members based on direct member input. The flexible research approach supported marketing, UX, and brand teams across the organization. Community feedback led to faster, more informed business decisions and better member experiences.
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Alida helped Duke Health build a digital community called Duke Health Listens with 3,000 members. Duke Health used Alida to... gather patient feedback and improve digital services and patient experience. They achieved industry-leading response rates of over 30% and saved $200,000 compared to using an external agency. Patient insights were delivered in just 48 hours. The platform enabled Duke Health to include diverse patient voices and make quick, data-driven improvements.
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Experian Health used the Alida platform to build a customer insight community called Innovation Studio. This helped them gather feedback... from over 3,400 hospitals and 7,300 healthcare organizations. They used these insights to shape 7 products and inform 23 teams. The feedback led to the launch of AI Advantage, which uses predictive analysis to improve claims processing. As a result, Experian Health increased customer satisfaction, sped up product launches, and improved client engagement and loyalty.
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Aurora Health Care used Alida to improve patient experience. They launched Aurora Health Share to get ongoing feedback from 5,000... primary care patients. This helped them understand challenges and validate messaging. They saw a 40% improvement in website engagement. Patient portal volume increased by 34%. MyAurora appointments went up by 36%.
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Virgin Money UK used Alida to launch a digital banking app for younger, tech-savvy customers. They built a digital insight... community to gather fast feedback and improve customer experience. The community achieved a 20% response rate, up from 3% before. Research costs dropped by £30k. Complaints went down and relationship NPS increased. Virgin Money UK now innovates quickly based on real customer input.
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BMO used Alida to gather fast customer feedback during its acquisition of Bank of the West. The team ran 9... studies in 2.5 months to test and improve digital banking communications and migration processes. Insights from over 3,800 customers helped BMO optimize its digital experience and transition strategy. The feedback shaped communication, design, and customer support for new users. BMO improved its customer community strategy and migration process using real-time insights.
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Alida helped Bank of the Philippine Islands (BPI) double their monthly research activities in one year. BPI's Market Research team... used Alida to expand their insights program and align with a customer-obsessed mission. The team increased internal stakeholders from 16 to 20 and improved the speed and quality of insights. BPI launched a dedicated insight community to gather feedback on marketing, UX, and customer experience. These insights informed new campaigns and improved customer-centric strategies across the bank.
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EverBank used Alida to build a digital community of over 2,800 customers. The bank gathered direct feedback to guide its... rebrand, new product launches, and market expansion. Alida helped EverBank test new online and mobile banking platforms and refine marketing communications. Insights from the community allowed EverBank to identify pain points and validate business strategies. This approach improved customer retention and supported growth into new markets.
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Alida helped Bendigo Bank speed up customer service by 79%. The bank saw a 90% drop in complaints about phone... queues. Bendigo Bank used the miVoice online community to get real-time feedback from customers. This helped them improve products and services quickly. The bank ranked first in Forrester's Australia CX index for three years. Customer insights now guide key decisions at Bendigo Bank.
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CIBC used Alida to improve client experience measurement. The CX team needed faster, more flexible research to understand client needs.... They launched agile surveys using QR codes and sample lists at banking centers. Real-time feedback helped them tailor insights for executives and frontline teams. This approach set a new standard for actionable research and supported plans to replicate the method at new locations. The team now delivers rapid, ad-hoc research to internal partners, boosting satisfaction and decision-making.
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Keurig Canada used Alida to build an insight community of 8,000 coffee fans. This helped them save $831,000 in research... costs in just 10 months. The community gave fast feedback, helping Keurig avoid costly mistakes and focus on the best ideas. Keurig shared these insights with retail partners to close deals faster. The platform improved collaboration and helped find new market opportunities.
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Salomon used Alida Sparq with their CRM to collect customer insights faster. They wanted to improve customer satisfaction and speed... up innovation. Traditional research was slow and costly. With Alida, Salomon built a research community of 10,000 members in eight countries. This helped them test ideas quickly, reposition their brand, and launch new products. Integration with CRM ensured GDPR compliance and deeper customer understanding.
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Scotts Miracle-Gro used Alida to build an online insights community called the Greenhouse. This community attracted nearly 2,000 consumers and... enabled Scotts to get real-time feedback in hours, not days or weeks. With almost 100 activities launched, they used tools like discussion boards, interviews, and surveys to gather insights. The platform helped Scotts speed up product development and marketing decisions. Their approach strengthened consumer relationships and increased loyalty.
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Orveon used Alida to gather real-time customer feedback for its beauty brands. They built three customer communities to inform product... development and marketing. Orveon validated new products before launch and improved messaging based on panel insights. They saw a 20 basis point increase in loyalty reward redemptions for Laura Mercier and 4 basis points for BareMinerals. Review generation and customer advocacy also increased, with 89% of new foundation reviews rated 4-stars or higher.
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Twitter UK used Alida’s platform to build an insight community called Twitter Insiders. During the COVID-19 pandemic, Twitter ran two... studies per week to understand user sentiment and guide brands on messaging. Fast insights helped Twitter’s account teams advise clients on communication strategies. The research improved client perceptions and contributed to advertising revenue over 12 weeks. Twitter positioned itself as a key resource for brands during uncertain times.
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Twitter used the Alida Sparq platform to gather direct feedback from users. This helped Twitter provide advertisers with custom insights... on how audiences engage with paid and organic content. 81% of Twitter's sales team said these insights promoted advertiser revenue opportunities. 94% of the ad sales team said customer insights led to more conversations and meetings. Twitter attributed 10% of gross revenue from travel industry partners to these insights. The solution gave Twitter fast, flexible access to audience data, helping them build stronger relationships with advertisers.
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Twitch used Alida to build a digital insight community of 50,000 gamers and broadcasters. This helped Twitch engage millennials and... Gen Z gamers in a more authentic way. Twitch saved 4 weeks on each research project. The company delivered 200% more audience insights to partners year over year. These insights helped Twitch break into new categories and drive revenue growth.
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LinkedIn used Alida to boost member feedback in product development. They grew research activities by 600%. The team involved members... early to inform a major desktop redesign. Product marketers analyzed feedback directly to improve features and messaging. This approach helped drive premium membership conversion and align products with user needs.
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Cabot Creamery used Alida to engage over 5,000 community members in shaping its sustainable packaging initiative. The company ran live... video discussions and follow-up surveys to gather feedback on new packaging for its 8-ounce cheese bars. Alida’s managed services helped recruit a diverse group of participants and streamline coordination. Insights from these sessions led Cabot to adopt 30% post-consumer recycled packaging, reducing greenhouse gas emissions and fuel use by up to 25%. The project improved product alignment with consumer values and increased brand visibility in new markets.
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Red Bull used Alida Sparq to build a digital insight community. This helped them track changing consumer preferences during the... pandemic. They ran pulse surveys and discussion forums to understand customer needs. Insights from the community led to a record year in sales growth and secured Red Bull as the #1 brand in the USA. The team delivered unique insights to retail partners, shaping pricing and promotion decisions.
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Red Bull used Alida Sparq to build a digital insight community. They wanted to understand changing consumer preferences and drive... revenue growth. The community gave Red Bull quick insights on shopper behavior and helped them adapt during the COVID-19 pandemic. Red Bull achieved record sales growth, secured the #1 brand share in the USA, and saw 4% growth in a mature category. The insights also helped shape pricing, promotion, and placement decisions.
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Alida powers Toyota GB's consumer community, helping the company map customer journey milestones and optimize experiences. The Voice of Customer... program aligns teams and enables real-time feedback. Toyota uses insights from Talk to Toyota and Talk to Lexus to test ideas and validate decisions. The program delivers significant cost savings compared to traditional research. Survey response rates are rising, and feedback turnaround is much faster.
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Volvo used Alida to beta test a new public charging feature in their app for electric car customers. They recruited a... diverse group of real users from their customer insight community to provide feedback before launch. The team achieved a 45% survey participation rate and a 24-hour turnaround for actionable insights. User feedback helped identify and fix bugs quickly, improving the app before public release. Volvo now uses this approach to gather ongoing feedback, speeding up innovation and boosting customer loyalty.
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Alida helps Toyota GB collect customer feedback through dedicated insight communities. Toyota uses these communities to map customer journeys and... improve experiences for Toyota and Lexus customers. The solution brings together teams across the business to align on customer needs. Toyota reports significant cost savings compared to traditional research. Feedback turnaround is much faster, allowing real-time action. Survey response rates are improving, and insights drive ongoing optimization.
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Travelport used Alida to launch a Customer Voice Panel with over 1,000 members. This panel delivers feedback and insights in... days, not months, helping Travelport validate design decisions and inform strategies. The feedback supports product development, marketing, and customer experience improvements. Travelport's marketing team uses these insights for global campaigns, reinforcing their industry leadership. The company now makes faster, more confident decisions and has embedded customer feedback into its product design process.
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VMware used Alida's Inner Circle digital insight community to reach hard-to-access IT decision makers. The platform helped VMware gather rapid... feedback from customers and partners. This enabled faster product innovation and improved customer satisfaction. VMware saved millions of dollars in annual research costs. The Inner Circle community played a key role in developing VMware's Skyline support system.
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MuleSoft used Alida’s platform to build an engaged customer community. The UX research team reduced user recruitment time from weeks... to minutes. They automated insights gathering and created a scalable feedback program. Product decisions are now de-risked with fast, direct customer input. Insights are collected in as little as one day, making UX research a key part of product development.
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Cvent used Alida to launch a UX Research Panel for its event platform. The panel helped Cvent collect real-time feedback... from users. This led to improved product usability by 10-17%. Research turnaround time dropped to less than two weeks. More customers joined the research and design process. Cvent made faster, data-driven product decisions.
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Alida helped Cvent improve its event platform by collecting real-time feedback from users. Cvent launched a UX Research Panel to... involve customers in the design process. This led to a 10-17% improvement in product usability. Research turnaround time dropped to less than 2 weeks. More customers participated in research and design. Cvent made faster, data-driven product decisions with Alida.
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Autodesk used the Alida platform to grow its Autodesk Research Community. The Research Ops team improved the speed and quality... of user feedback. They created a DIY toolkit to help internal teams run research projects. This made it easier to collect feedback from a diverse group of users. As a result, Autodesk now makes business decisions based on real customer insights. The company also increased engagement with its community members.
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Alida helped Autodesk improve its research operations with the Autodesk Research Community. The Research Ops team used Alida to recruit... users, gather feedback, and scale research activities. They launched a DIY toolkit for participant recruiting and shared best practices across teams. This led to faster, higher quality user feedback and better engagement with customers. Autodesk increased the impact of research on business decisions and product development.
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Globe Telecom used Alida to build an online insights community called Globe Collaborate. During the pandemic, Globe relied on this... community to gather customer feedback quickly and safely. They achieved a 95% reduction in cost per interview and got insights 63% faster than using third-party agencies. The insights helped shape new offers, product priorities, and company branding. Globe now runs more surveys and research activities each year, keeping close to customer needs.
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Telstra used the Alida platform to engage over 11,000 customers and employees in ongoing feedback communities. They ran 75 strategic... initiatives to improve customer experience and product innovation. Telstra achieved a 30-point increase in customer advocacy for broadband customers within 30 days. They saw a 13-point rise in NPS for in-store purchases and 50% fewer modem returns year-on-year. Insights from these communities helped Telstra quickly address pain points and improve product development.
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Pierre & Vacances used Alida to build the "Pierre & Vous" insights community. They wanted to understand what digital features... and information mattered most to guests before and during holidays. Feedback showed guests preferred a web-based digital booklet with local info over an app. Pierre & Vacances launched a QR-accessible digital welcome booklet, letting local teams update content. This led to a 9-point increase in customer satisfaction and faster, less costly project delivery.
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Hilti Group used Alida to launch the Hilti Expert Community, engaging 3,000 US customers for ongoing feedback. This helped Hilti... cut time to insights from months to weeks. Customers provided over 150 unsolicited ideas, supporting product innovation and marketing. The platform enabled targeted surveys, discussion forums, and idea sharing. Hilti now puts customer feedback at the center of its innovation process.
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Woolworths Financial Services used Alida to launch the DifferenceMakers community. This community lets customers share feedback to shape new products... and loyalty programs. In just 6 months, they saw a 3% increase in CSAT scores for collections. The team sped up insight delivery and reduced research costs. Insights from the community supported new product launches and improved customer experience.
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Alida powers Wendy’s Advisors, an insight community with over 11,000 members. Wendy’s uses this community to gather fast, actionable feedback... for new product development and marketing. The program delivers a 45% response rate and helps launch several new menu items each year. Insights from the community inform national campaigns and menu optimization. Wendy’s can now align teams quickly and base decisions on real customer data.
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Alida helped SMUD, a community-owned electric utility in Sacramento, engage customers through online insight communities. SMUD achieved 81% above its... advertising conversion goal and saved $1.4 million in costs. The company sold over 18,000 items and generated $2.3 million in sales for its Energy Store. Customer input shaped the launch of a new energy-saving program and improved marketing KPIs. SMUD credits its insight communities for guiding key strategic decisions.
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Alida helped the Chartered Management Institute (CMI) engage over 12,000 members through its "Managers Voice" insight community. CMI increased polling... frequency, gathering opinions on remote work, productivity, and inclusion. The platform enabled CMI to publish 6 major guidance documents and respond to government consultations. CMI's research led to 14 national media stories, raising its profile as a leader in management thought leadership.
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lululemon uses the Alida platform to run its Feedback Forum, engaging over 12,000 customers for fast, actionable insights. The forum helps... lululemon test product ideas, understand customer journeys, and shape brand positioning. By leveraging guest feedback, lululemon cut research turnaround time by up to 75%. Teams across the company use these insights to inform product design, marketing, and innovation. This approach keeps lululemon closely connected to customer needs and trends.
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Ocean Outdoor used Alida to gather deep customer insights during the UK COVID-19 lockdown. With fewer people outdoors, they focused... on understanding changing consumer behaviors. Their insights community, @ The Local, launched in April 2020, helped them track public sentiment and habits. These insights fueled 400 client meetings and saved £50,000 in external data costs. Ocean Outdoor built stronger client relationships by helping advertisers target the right audience.
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Alida helped RTL Netherlands build a digital insight community for live viewer feedback. RTL recruited 36,000 community members in three... months. Weekly surveys and live on-air polls let RTL gather fast insights, with up to 20,000 responses per week. Results appear on TV and online within hours, boosting engagement and brand visibility. The initiative led to 4X expected engagement and expanded RTL's reach across news, articles, and social media.
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Cebu Pacific Air used Alida’s platform to engage its digital insight community, the CEB Squad, for product development and customer experience research. The airline tested... new products and marketing campaigns with real customers, leading to the launch of the CEB Super Pass, which sold 9% more seats than their anniversary sale. Community feedback also drove a 76% increase in ad recall and validated enhancements to their booking platform. The research team used surveys and focus groups to identify friction points and improve both digital and in-flight experiences.
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Alida helped Jam City improve player engagement and game design. Jam City used the Alida platform to build a community... of active players called Jam City Insiders. This community gave feedback on new games and features. Jam City saw a 30% higher net promoter score. The company also enhanced game design and optimized marketing launches. Player feedback led to better business decisions and player experiences.
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Alida helped PokerStars after its parent company merged with Flutter. The challenge was to get buy-in for insight communities across... many brands. Alida's platform educated teams and shared customer insights through newsletters and a central hub. This made it easy for teams to use insights in product development. PokerStars showed that using customer insights improved products and had a positive effect on company profits.
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Alida helps Twitch engage millennial and Gen Z gamers for better audience insights. Twitch uses Alida's Research Power Group, a... digital insight community of 50,000 gamers, to collect feedback. This solution saves Twitch 4 weeks on each research project. Twitch delivers 200% more audience insights to partners year over year. The platform helps Twitch break into new categories and drive revenue growth.
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