Real-World Case Studies and Customer Success Stories with Alida

La Redoute used Alida to strengthen its customer-centric strategy. With Alida Sparq, they created an online panel of 4,000 customers... across France. This allowed them to run 3 to 4 times more studies per year and gather both quantitative and qualitative insights. The platform integrated with their CRM and enabled co-creation projects, like designing a new dress with direct customer input. Customer engagement increased, and internal demand for insights grew.
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ÏDKids used Alida to improve customer satisfaction and engage parents in product development. The company created the Collective Lab, a... platform for parents, experts, and staff to share feedback and co-create new offers. With Alida, ÏDKids collects insights quickly through online surveys and forums. Customers test products and validate new concepts. The platform also helps build brand ambassadors who share content and promote the brands on social media.
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Fnac Darty used Alida to build two customer insight communities. These communities help the company connect with customers and improve... satisfaction. The solution lets teams gather rich feedback and respond quickly to customer needs. Internal teams use these insights to guide strategy and improve the customer journey. High response rates show strong customer engagement.
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Castorama used Alida Insight Community to build a customer-centric culture. They launched the Casto&vous insights community to get fast, detailed... customer feedback. The platform helped run over 15 studies in less than a year, improving website content, loyalty programs, and training. Castorama saved an estimated €75,000 on research costs. Teams now use customer insights for both strategic and operational decisions.
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Alida helped ADEO run 165 customer insight projects in one year. ADEO used Alida to collect feedback from 13,000 Leroy... Merlin customers across four countries. The platform made it easy to gather both qualitative and quantitative data. ADEO cut decision-making time in half and boosted engagement with a 24% response rate. Teams across business units now use customer insights to shape products and services.
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Indigo used Alida to launch the Indigo Innovators community, a private digital space for customer feedback. This helped Indigo get... fast, actionable insights and test new product concepts before launch. Survey engagement exceeded benchmarks, and customer input now shapes product assortment, store design, and marketing. Indigo can now gather real-time feedback and include customer voices in business decisions. The result is stronger customer relationships and better-informed strategies.
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ADEO used Alida to build insight communities in six countries, growing to 30,000 members. The company cut research time from... three months to six weeks, and sometimes just one month. Local teams now run their own research projects, like price and store experience surveys. In one year, they completed 65 research projects for 30 stakeholders. The Romanian community grew from under 1,000 to over 6,000 members in a year. ADEO won an internal innovation prize for this approach.
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Flipp used Alida Sparq to improve customer satisfaction and accelerate innovation. Their marketing team gained deeper insights into customer behavior,... helping all departments make smarter decisions. Flipp built a customer-centric strategy, aligning product roadmaps and user journeys with real feedback. This approach helped Flipp meet growth goals and make value-based business decisions. Employees now actively shape the insights process, driving continuous improvement.
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Kramp used Alida’s platform to build a customer panel and reconnect with their customers. They faced declining customer satisfaction and... retention due to rapid growth. By gathering customer feedback, Kramp prioritized projects and improved resource allocation. Customer insights influenced 13 initiatives and led to three strategic projects, including a new customer service strategy. The renewed focus on customer centricity helped restore excellent customer experience.
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J. Crew Group used Alida to transform its consumer insights team. They shifted from tactical surveys to strategic research that...aligns with business goals. The team now customizes surveys for each brand and involves stakeholders early. This led to higher engagement and more actionable insights. Their work now directly supports brand strategy, portfolio management, and marketing.
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Stitch Fix used Alida to launch in the UK, a new market for them. They built a customer community called... In The Fix and ran over 50 research projects. This saved them about £280,000 in research costs. Insights from these projects led to new clothing collections and products. They also improved inventory and increased product revenue. Customer feedback helped raise order value, keep rate, and satisfaction.
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Ulta Beauty used Alida to scale UX research and integrate guest feedback into product development. The Ulta Beauty Connection community... enabled rapid concept and usability testing, helping refine digital experiences and validate user preferences. Insights reached over 200 stakeholders, guiding leadership, product, and marketing teams. This approach improved usability, reduced UX friction, and accelerated conversion. Marketing effectiveness increased, and time to insights was reduced, driving measurable business outcomes.
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Saks Global used Alida to connect directly with customers after acquiring Neiman Marcus Group. They reduced external research costs and... doubled project output in one year. Alida enabled Saks Global to deliver customer insights to executives in just three days. Customer feedback improved digital engagement and merchandising strategies. Saks Global became a recognized authority on luxury consumer behavior through rapid, insight-driven transformation.
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Castorama used Alida Insight Community to launch its "Casto&vous" program. The goal was to move from customer awareness to a... true customer culture. With Alida, Castorama ran over fifteen surveys in less than a year. These led to improvements in website content, loyalty programs, and sales advisor training. The program saved an estimated €75,000 on R&D. Castorama now makes decisions based on real customer feedback.
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Canadian Tire used Alida to build a customer panel of 210,000 members. The panel helps test products, marketing, and creative... concepts. The insights team runs up to 200 research studies a year. They use data from loyalty, transactions, and direct feedback to segment and profile customers. This approach reduced external research costs and sped up insights. Executives now rely on the panel for fast, targeted feedback.
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Indigo used Alida’s platform to build a customer insight community called Indigo Innovators. Thousands of customers joined to give feedback... on products and ideas. Indigo runs surveys and tests new concepts with this group. The feedback helps Indigo make data-driven decisions and improve their product selection. Internal teams use these insights to shape strategic plans and create better customer experiences.
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Alida helped Morning Brew turn scattered survey efforts into a strong research program. The insights team built a research community... with over 15,000 participants. Editorial and advertising teams now use these insights to make decisions and join client calls. The new approach supports revenue growth and deeper customer understanding. Request volume dropped as teams became more self-sufficient.
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Reworld MediaConnect used Alida Sparq to build an engaged insight community called Le Café des Lecteurs. They needed to better... understand their audiences and improve advertising effectiveness. With Alida, they ran regular studies and post-campaign tests to generate precise insights for advertisers. This helped them adapt editorial strategies and validate new advertising formats. The platform enabled quick feedback collection, supporting innovation and stronger advertiser relationships.
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Alida helps Condé Nast generate over $1 billion in new revenue opportunities with innovative products. The company uses insights from... a 70,000-member community across 17 brands to guide content and product strategy. Fast feedback lets teams test and launch programs quickly, reducing risk and improving decisions. Condé Nast also saves on local market research costs with a centralized insights solution. This approach boosts customer engagement and supports multi-million dollar advertising deals.
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Bauer Media used Alida to build an engaged customer community in the UK. The "Insight Panels" include 9,500 members from... their audience. This helped Bauer Media better understand listeners and readers. They now create more relevant ads and content. Bauer Media stands out from competitors by knowing consumer habits and preferences.
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POLITICO used Alida to build an insight community of 6,500+ influential readers in one year. Recruiting research participants now takes... hours instead of weeks. 45% of community members are at the executive or C-suite level. The platform helps shape editorial strategy, refine digital products, and offer unique research to advertisers. POLITICO saw significant growth in commercial research opportunities and faster decision-making.
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Byrdie used Alida to better understand its Gen Z and Millennial female audience. The team launched The Byrdie Collective, a... private digital community for feedback on topics like mental health and shopping habits. Byrdie achieved a 20% survey response rate and could deliver insights in 24-48 hours. These insights helped win multi-million dollar ad partnerships and set Byrdie apart in the beauty media market.
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BDG used Alida to build a community-led insights program across 11 digital media brands. They wanted unique, first-party insights to... support ad sales and campaign optimization. BDG achieved a 50% response rate through community activities. The insights helped validate trends, support content strategy, and differentiate BDG in the advertising market. Research costs dropped while engagement and actionable feedback increased.
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Alida helped ATTN: boost brand and message association by 32%. ATTN: used Alida's platform to gather insights from Gen Z... and Millennials. They improved brand favorability by 15% and purchase intent by 10%. The platform enabled ATTN: to test campaigns and provide partners with valuable audience data. ATTN: now delivers stronger results for brands focused on purpose-driven storytelling.
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Refinery29 used Alida to gain fast, agile audience insights from over 11,000 engaged users. They needed to grow revenue by... expanding into new verticals, especially finance, and to create more "Work & Money" content. Using the Mad Chatter community, Refinery29 built insight-backed editorial themes and partner packages. This helped them attract financial sector partners and increase revenue. The insights also improved their editorial process and partner marketing effectiveness.
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Southern Cross Austereo used Alida to collect and analyze audience and advertiser insights for over 12 years. They built a... database from 550+ brand lift surveys, creating Australia's largest audio advertising effectiveness dataset. SCA democratized insights across teams and partners, supporting content, ad sales, and campaign strategy. Regular feedback from listeners and employees shaped business decisions and improved engagement. Their approach set a new standard for research innovation in media and advertising.
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Financial Times used Alida to engage their reader community and gather feedback. They ran a dedicated survey to understand how... to build advocacy among loyal readers. Insights from the research led to a new gift subscriptions program, encouraging current subscribers to invite new readers. The team also launched community-driven initiatives like pub quizzes and Q&A sessions. These actions increased engagement and are expected to drive higher revenue and brand awareness.
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Alida helped Condé Nast centralize audience insights and behavioral data. The company built insight communities with over 70,000 members across... 12 countries. This enabled faster feedback for commercial, editorial, and product teams. Condé Nast closed multi-million dollar deals and generated $1M+ in new annual revenue from new product offerings. The platform also optimized local market research spend and reduced decision-making risk.
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Morning Brew used Alida to turn audience engagement into a key revenue driver. They built the Breakroom community to collect... insights from hard-to-reach audiences, supporting over 200 employees and 21+ brands. By integrating survey data with their main data warehouse, they improved profiling and ad performance. The insights team launched 38 research projects, guiding editorial, product, and revenue teams. This approach created a new revenue stream and gave advertisers unique, high-quality data.
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Bustle Digital Group used the BDG Hive to engage Millennial and Gen Z women for feedback. The Hive helped inform... ad sales pitches and editorial content. Insights from the Hive contributed to 6% of revenue in 2018 and drove $5 million in presale revenue. BDG ran over 40 activities with a 25% response rate. The Hive enabled BDG to win larger deals and improve collaboration with brand partners.
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PokerStars used Alida to align customer experience management after merging with Flutter. The company needed to unify insights across brands... and departments. Alida helped train teams and share customer insights through a central platform. This made it easier to use feedback for product development and decision-making. Now, many departments use these insights to improve products and services across all brands.
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Pixel United used Alida to build player communities and gather deep insights into player motivations. They recruited over 20,000 members... to their Big Fish Think Tank, combining in-game data with attitudinal feedback. This approach gave them a 360° view of player preferences and improved player experiences. Pixel United saved thousands of dollars on recruitment and incentives by using their own community for research. Fast feedback from players led to immediate improvements, like removing disruptive ads and tapping into fan groups for broader insights.
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Alida helped the Australian Broadcasting Corporation (ABC) use audience insights to improve programming and services. ABC's YourSpace community gathers feedback... from thousands of viewers. This feedback shapes content, tests new ideas, and ensures ABC meets community standards. Surveys showed 84% of viewers learned something new and 68% made changes to reduce waste after watching a program. ABC became Australia's top TV network and improved audience perception in four key areas within a year.
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Sky Bet used Alida to gather customer insights and improve product innovation. They created The Clubhouse, a panel of over... 9,000 engaged players, to get fast feedback and inform decisions. This helped Sky Bet run 80 studies in one year, compared to fewer than six with old methods. The insights led to new features, better promotions, and increased customer loyalty. Sky Bet saved £2.1 million since 2017 and became the top online bookmaker in the UK.
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Jam City used Alida to connect with its most active players through the Jam City Insiders community. The company gathered... feedback on game design, marketing, and business strategy. Insights from the community led to a 30% higher net promoter score. Jam City improved game design and optimized marketing launches. Player engagement increased as a result of these efforts.
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Pittsburgh Pirates used Alida to segment fans and gather insights for better game-day experiences. They launched a Fan Council of... 4,000 segmented fans, linking survey data with CRM and purchase history. This helped them tailor marketing, promotions, and ticket packages to different fan groups. The team cut decision-making timelines by at least two weeks and identified real-time fixes for fan experience. Season ticket sales strategy was revolutionized, boosting loyalty and satisfaction.
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PokerStars used Alida to build Team Stars, a player insights community. They achieved 4x faster research and 15x higher response... rates than before. The platform enabled feedback from 57,000 customers across 9 markets. Team Stars helped test new features, gather live event feedback, and improve customer journeys. In one survey, they received 1,800 responses in two days, directly impacting executive decisions.
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Alida helped Warner Bros. Discovery build a 40,000-member insight community. Over 12 years, WBD conducted 1,000+ studies, saving $2M in... research costs in 2023. The community lets fans give feedback on movies, games, and experiences. WBD uses sub-communities to target feedback from different fan groups. Fast insights help shape new products and campaigns. Fans feel their voices matter, boosting engagement and loyalty.
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Roku used Alida to launch a research community called Roku Radar. They achieved a 29% average participation rate, beating internal... benchmarks. Quick pulse surveys and in-depth studies gave fast, actionable insights for ad sales and marketing. This helped Roku reduce research costs and speed up decision-making. National media coverage of their projects increased brand engagement and supported ad sales growth.
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Paramount used Alida’s community platform to connect with TV fans and gather feedback. The insights team achieved a 44% response... rate and delivered research results in 24 hours. They doubled participation and completion rates in one year. The platform helped Paramount save costs by reducing the need for extra research tools. Audience feedback now shapes content development and marketing campaigns.
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Aristocrat used Alida to centralize all research into one platform. They increased qualitative research output by 200%. The team quickly... gathers player feedback for game development and user experience. They now run surveys, focus groups, and concept tests with both community and external audiences. This approach saves costs and speeds up decision-making for new game features.
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Sky Betting and Gaming used The Clubhouse insights platform to boost customer loyalty and brand awareness in a crowded betting market. They saved 2.1... million GBP in opportunity costs over two years. The Clubhouse enabled rapid, consent-based customer feedback, helping Sky Bet target the right segments and innovate faster. Deep customer understanding led to increased share of wallet and sustainable growth. Integrating customer insights with CRM and data models set Sky Bet apart from competitors.
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Alida helps Sun Life build and scale its client research communities. Lydia Frangos leads initiatives to gather feedback from clients... through online communities. The program supports multiple business units and digital transformation projects. Sun Life's communities achieve satisfaction scores higher than industry averages. Insights from these communities guide product teams and improve client experience.
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MAAF used Alida to build a customer insight community. This helped MAAF include clients in decision-making and improve customer relationships.... The community enabled 25% more studies with the same budget. MAAF now gathers feedback quickly and uses it to shape products and services. The approach increased customer satisfaction and trust.
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Priority Health used Alida Sparq to improve customer engagement and service. They replaced ad-hoc surveys with a continuous feedback community... called PriorityVoice. This helped them understand customer attitudes and improve communication. As a result, they achieved a 5.5% increase in their customer experience index. The feedback also guided changes to member ID cards and reward program materials.
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Alida helped Sun Life U. S. save about $200,000 per year by using online communities for rapid feedback instead of...costly external surveys. The company engaged brokers and employers through dedicated forums to guide product development and marketing. Community satisfaction scores reached 90-100%. Sun Life used insights to improve digital solutions, health offerings, and benefits education. Fast feedback cycles let Sun Life meet client needs and stay competitive in insurance.
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Insular Life used Alida Total Experience to improve customer experience. They built a digital community to gather feedback and map... the customer journey. Insights from this community helped them enhance their mobile app and onboarding process. The company now aligns its brand with customer ideals and has improved policy application and sales training. Employees are more mindful of their impact on customer experience.
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Alida helped Prudential Singapore boost customer satisfaction by 17 points. The company used the PRU for You community to gather... customer insights and shape new insurance products. This led to the launch of PRUman and PRUlady, which offer targeted coverage and up to S$100,000 payouts. The PRUGolden Retirement plan saw a 308% revenue increase year-over-year. 87% of customers now say they would recommend Prudential Singapore, up 25% from before.
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AXA Philippines used Alida to launch MyAXA Cafe, an online community for real-time customer feedback. They wanted to better understand... customer attitudes and improve engagement in the insurance sector. MyAXA Cafe enabled two-way conversations and let AXA test new solutions before launch. This led to a 160% increase in share of wallet, a 3x rise in CSAT, and a 42% drop in customer inquiry calls. Application downloads grew 2.5 times and usage rates more than doubled.
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AIA Singapore used the Alida platform to build the AIA360 Customer Community. They needed deeper insights into customer needs to... improve loyalty and satisfaction. The platform let them run targeted surveys, focus groups, and interviews. This helped shape marketing campaigns and digital experiences. As a result, AIA Singapore saw a 7-point increase in NPS, a 23% rise in adoption of insights in projects, and delivered insights 33% faster.
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Alida helped Twitter UK use its Twitter Insiders community to gather real-time insights during the COVID-19 pandemic. Twitter partnered with... Sparkler to run two studies per week, asking users about their feelings and expectations from brands. This rapid feedback let Twitter provide fresh data to advertisers and keep communication open with brands. The study improved client perceptions and supported ad sales revenue in the US and UK over 12 weeks. Twitter positioned itself as a key communication tool during uncertain times.
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Twitter used Alida's Sparq solution to launch its "Twitter Insiders" insights community. This helped Twitter provide advertisers with personalized campaign... insights and contextual data. As a result, Twitter contributed to 10% of gross revenue for travel industry partners. 81% of salespeople said the community generated new business opportunities. 94% reported that insights led to more client meetings. Twitter improved advertiser relationships and increased ad revenue.
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Twitch used Alida's community research platform to engage millennials and Gen Z gamers. By leveraging a 50,000-member insight community, Twitch... gained faster and more precise audience insights. This approach helped Twitch deliver a 200% increase in insights provided to partners and saved four weeks on each research project. The insights enabled Twitch to help partners create campaigns that matched user lifestyles and expand into new markets.
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LinkedIn used Alida to gather feedback from 68,000 members across seven insight communities. The goal was to improve customer satisfaction... and speed up product innovation. Traditional market research was too slow for LinkedIn’s needs. With Alida, LinkedIn quickly collected member insights to guide product decisions. This helped LinkedIn stay focused on its "Members First" commitment and improve the customer experience.
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Twitter UK used Alida’s platform to build an insight community called Twitter Insiders. During the COVID-19 pandemic, Twitter ran two... studies per week to understand user sentiment and guide brands on messaging. Fast insights helped Twitter’s account teams advise clients on communication strategies. The research improved client perceptions and contributed to advertising revenue over 12 weeks. Twitter positioned itself as a key resource for brands during uncertain times.
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Twitter used the Alida Sparq platform to gather direct feedback from users. This helped Twitter provide advertisers with custom insights... on how audiences engage with paid and organic content. 81% of Twitter's sales team said these insights promoted advertiser revenue opportunities. 94% of the ad sales team said customer insights led to more conversations and meetings. Twitter attributed 10% of gross revenue from travel industry partners to these insights. The solution gave Twitter fast, flexible access to audience data, helping them build stronger relationships with advertisers.
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Twitch used Alida to build a digital insight community of 50,000 gamers and broadcasters. This helped Twitch engage millennials and... Gen Z gamers in a more authentic way. Twitch saved 4 weeks on each research project. The company delivered 200% more audience insights to partners year over year. These insights helped Twitch break into new categories and drive revenue growth.
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LinkedIn used Alida to boost member feedback in product development. They grew research activities by 600%. The team involved members... early to inform a major desktop redesign. Product marketers analyzed feedback directly to improve features and messaging. This approach helped drive premium membership conversion and align products with user needs.
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Duke Health used Alida to build a digital community called Duke Health Listens. This community has over 3,000 members and... helps gather patient feedback quickly. Duke Health improved its patient portal, appointment scheduling, and educational tools using this feedback. They saved $200,000 in the first year by using in-house research instead of outside agencies. Patient voices now shape many improvements across the health system.
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Alida helped Duke Health build a digital community called Duke Health Listens to gather patient feedback. The platform enabled Duke... Health to reach a 30%+ survey response rate and save over $200,000 compared to using an external agency. Patient insights were delivered in 48 hours, supporting faster product development and improved patient experience. Duke Health used Alida to ensure feedback from diverse patient groups shaped digital services and messaging. The solution made patient voice central to decision-making and culture at Duke Health.
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Aurora Health Care used Alida to improve patient experience. They launched Aurora Health Share to gather ongoing feedback from 5,000... primary care patients. This helped them validate messaging and promote services faster. They saw a 40% improvement in website engagement. Patient portal volume increased by 34%. MyAurora appointments rose by 36%.
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Alida helped UnityPoint Health use ongoing consumer insights to improve patient satisfaction and marketing. The Insiders insight community gave UnityPoint... Health a 45%+ response rate and rich feedback from 1,400 members. This feedback de-risked an estimated $7 million in decisions and shaped a seven-figure marketing campaign. UnityPoint Health improved messaging, creative, and campaign targeting across three states. Nearly three-quarters of people responded positively to new advertising, especially young mothers.
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Highmark used Alida to engage over 7,500 community members for real-time feedback. The team achieved a 150% increase in research... volume and significant cost savings by shifting from ad hoc research to community-driven insights. Highmark improved denial communications and enhanced social programs for Medicare members based on direct member input. The flexible research approach supported marketing, UX, and brand teams across the organization. Community feedback led to faster, more informed business decisions and better member experiences.
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Alida helped Duke Health build a digital community called Duke Health Listens with 3,000 members. Duke Health used Alida to... gather patient feedback and improve digital services and patient experience. They achieved industry-leading response rates of over 30% and saved $200,000 compared to using an external agency. Patient insights were delivered in just 48 hours. The platform enabled Duke Health to include diverse patient voices and make quick, data-driven improvements.
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Experian Health used the Alida platform to build a customer insight community called Innovation Studio. This helped them gather feedback... from over 3,400 hospitals and 7,300 healthcare organizations. They used these insights to shape 7 products and inform 23 teams. The feedback led to the launch of AI Advantage, which uses predictive analysis to improve claims processing. As a result, Experian Health increased customer satisfaction, sped up product launches, and improved client engagement and loyalty.
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Sodebo used Alida's Sparq platform to build a private community of 1,300 active brand consumers. The goal was to speed... up innovation and improve decision-making by collecting faster, direct feedback. Traditional market studies took over three months, but the new approach allowed Sodebo to test recipes, validate packaging, and launch new concepts quickly. Integrating the community with their CRM unified marketing and customer data, leading to more engaged customers and 134 new community members in 10 months.
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Red Bull used Alida Sparq to understand changing customer behavior during the COVID-19 pandemic. The Shopper Insights team launched a... consumer community to gather real-time feedback and support strategic decisions. Forums and surveys revealed strong brand loyalty and the essential role of energy drinks for customers. These insights helped Red Bull achieve record sales growth and secure the number one spot in the US market. The company strengthened relationships with both consumers and retail partners through data-driven strategies.
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Alida helped Jacquet Brossard build two consumer communities of 1,500 members each. The company wanted to improve customer satisfaction and... speed up innovation. Before Alida, they used slow and costly traditional methods. With Alida, Jacquet Brossard now collects and analyzes consumer insights in real time. This guides product development and helps adjust packaging and recipes based on real feedback.
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Cabot Creamery used Alida to engage over 5,000 community members in shaping its sustainable packaging initiative. The company ran live... video discussions and follow-up surveys to gather feedback on new packaging for its 8-ounce cheese bars. Alida’s managed services helped recruit a diverse group of participants and streamline coordination. Insights from these sessions led Cabot to adopt 30% post-consumer recycled packaging, reducing greenhouse gas emissions and fuel use by up to 25%. The project improved product alignment with consumer values and increased brand visibility in new markets.
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Red Bull used Alida Sparq to build a digital insight community. This helped them track changing consumer preferences during the... pandemic. They ran pulse surveys and discussion forums to understand customer needs. Insights from the community led to a record year in sales growth and secured Red Bull as the #1 brand in the USA. The team delivered unique insights to retail partners, shaping pricing and promotion decisions.
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Salomon used Alida to build a customer insights community called "Salomon Research. " They wanted to improve customer satisfaction and...speed up innovation. Traditional methods for collecting feedback were slow and costly. With Alida, Salomon integrated their CRM and gathered real-time insights from 10,000 members in eight countries. This helped them reposition their brand and launch new products with confidence. The solution also ensured compliance with GDPR and improved decision-making.
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Alida Sparq helps Groupe SEB connect with consumers in over 150 countries. Groupe SEB uses the SEB&You community to involve... customers in product development and marketing. The company wanted to improve customer satisfaction and speed up innovation. With Alida, Groupe SEB gathers real-time feedback on product design and marketing campaigns. This agile approach leads to high member satisfaction and controlled costs.
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Keurig Canada used Alida to build an insight community of 8,000 coffee fans. This helped them save $831,000 in research... costs in just 10 months. The community gave fast feedback, helping Keurig avoid costly mistakes and focus on the best ideas. Keurig shared these insights with retail partners to close deals faster. The platform improved collaboration and helped find new market opportunities.
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Salomon used Alida Sparq with their CRM to collect customer insights faster. They wanted to improve customer satisfaction and speed... up innovation. Traditional research was slow and costly. With Alida, Salomon built a research community of 10,000 members in eight countries. This helped them test ideas quickly, reposition their brand, and launch new products. Integration with CRM ensured GDPR compliance and deeper customer understanding.
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Scotts Miracle-Gro used Alida to build an online insights community called the Greenhouse. This community attracted nearly 2,000 consumers and... enabled Scotts to get real-time feedback in hours, not days or weeks. With almost 100 activities launched, they used tools like discussion boards, interviews, and surveys to gather insights. The platform helped Scotts speed up product development and marketing decisions. Their approach strengthened consumer relationships and increased loyalty.
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Travelport used Alida to build a customer voice panel with over 1,000 members. This helped them get feedback in days... instead of months. The panel guided product and marketing decisions during a major platform launch. Travelport used insights to improve user experience and reduce friction. Marketing campaigns used these insights to boost adoption and industry leadership.
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Travelport used Alida to launch a Customer Voice Panel with over 1,000 members. This panel delivers feedback and insights in... days, not months, helping Travelport validate design decisions and inform strategies. The feedback supports product development, marketing, and customer experience improvements. Travelport's marketing team uses these insights for global campaigns, reinforcing their industry leadership. The company now makes faster, more confident decisions and has embedded customer feedback into its product design process.
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VMware used Alida's Inner Circle digital insight community to reach hard-to-access IT decision makers. The platform helped VMware gather rapid... feedback from customers and partners. This enabled faster product innovation and improved customer satisfaction. VMware saved millions of dollars in annual research costs. The Inner Circle community played a key role in developing VMware's Skyline support system.
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MuleSoft used Alida’s platform to build an engaged customer community. The UX research team reduced user recruitment time from weeks... to minutes. They automated insights gathering and created a scalable feedback program. Product decisions are now de-risked with fast, direct customer input. Insights are collected in as little as one day, making UX research a key part of product development.
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Virgin Money UK used Alida to launch a digital banking app for younger, tech-savvy customers. They built a digital insight... community to gather fast feedback and improve customer experience. The community achieved a 20% response rate, up from 3% before. Research costs dropped by £30k. Complaints went down and relationship NPS increased. Virgin Money UK now innovates quickly based on real customer input.
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BMO used Alida to gather fast customer feedback during its acquisition of Bank of the West. The team ran 9... studies in 2.5 months to test and improve digital banking communications and migration processes. Insights from over 3,800 customers helped BMO optimize its digital experience and transition strategy. The feedback shaped communication, design, and customer support for new users. BMO improved its customer community strategy and migration process using real-time insights.
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Alida helped Bank of the Philippine Islands (BPI) double their monthly research activities in one year. BPI's Market Research team... used Alida to expand their insights program and align with a customer-obsessed mission. The team increased internal stakeholders from 16 to 20 and improved the speed and quality of insights. BPI launched a dedicated insight community to gather feedback on marketing, UX, and customer experience. These insights informed new campaigns and improved customer-centric strategies across the bank.
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