Real-World Case Studies and Customer Success Stories with Alida

Indigo used the Alida platform to build the Indigo Innovators customer insight community. This helped them get fast feedback on... new product concepts and test ideas. Thousands of customers joined the community to share their opinions and access exclusive content. Indigo used this feedback to make data-driven decisions and improve their product assortment. The insights support strategic planning and help create better customer experiences.
Show More..

7-Eleven used Alida to build the Brainfreeze Collective, a 300,000-member customer community. They moved research in-house to get fast, flexible... insights and richer qualitative data. This shift let them run more research projects and answer deeper questions about customer behavior. The new approach sped up project turnaround and helped de-risk product launches. 7-Eleven now links feedback directly to business strategy and adapts quickly to market needs.
Show More..

Stitch Fix used the Alida platform to launch in the UK and build a customer community called In The Fix. They ran over... 50 research projects, saving about £280,000 in research agency fees. Insights from these projects led to new clothing collections, products, and targeted marketing campaigns. Stitch Fix saw higher order value, better keep rates, and improved customer satisfaction. Their Facebook community now provides ongoing feedback and new product ideas.
Show More..

Alida Sparq helps Salomon collect customer insights and connect with their CRM. Salomon wanted to be more customer-focused and speed... up product innovation. Old ways of getting feedback were slow and costly. With Alida Sparq, Salomon gathers feedback fast and involves 10,000 community members in eight countries. The tool lets anyone at Salomon ask survey questions and track customer journeys. Salomon can now test ideas quickly and stay in full compliance with GDPR.
Show More..

Alida helped Kramp reconnect with customers after years of declining satisfaction. Kramp used Alida to build a customer panel and... gather feedback on their webshop and services. This led to better project prioritization and resource allocation. Customer insights influenced 13 initiatives and 3 strategic projects, including a new customer service strategy. Kramp improved customer experience and brought customer centricity back to the business.
Show More..

J. Crew Group used Alida to improve their customer insights program. The insights team shifted from tactical surveys to deeper,...strategic research. They aligned their work with business goals and customized surveys for each brand. This led to higher stakeholder engagement and more impactful insights. The team became proactive business partners, increasing their value to the company.
Show More..

Alida Sparq helps Flipp become more customer centric. Flipp needed to grow and wanted better customer insights. Their old approach... was inconsistent. With Alida Sparq, Flipp's marketing team now understands customer behavior. They use insights to guide product, sales, and marketing. Flipp makes smarter decisions and focuses on what matters to customers. Their insight community keeps growing and helps them reach business goals.
Show More..

Alida helps Canadian Tire improve customer experience and product development. Canadian Tire built a customer panel with over 210,000 members... using Alida. The insights team runs up to 200 research studies a year, including concept testing and advanced modeling. They use customer feedback to shape products and marketing. The program gives Canadian Tire access to unique consumer groups and supports data-driven decisions.
Show More..

Alida helped Prudential Singapore boost customer satisfaction by 17 points. The PRU for You community enabled deep customer engagement and... feedback. This led to the launch of new products like PRUman and PRUlady, shaped by real customer input. The PRUGolden Retirement plan saw a 308% revenue increase year-over-year. Simplified health questionnaires and claims-based pricing improved customer experience and product adoption.
Show More..

EverBank used Alida to build a digital community of over 2800 customers. The bank gathered feedback to guide its rebrand,... improve marketing, and launch new online and mobile banking platforms. Alida helped EverBank test new website and app features, refine communications, and research new product opportunities. Insights from the community supported expansion into new markets and improved client experience. The feedback process helped EverBank avoid potential drops in NPS and increased service calls by addressing pain points early.
Show More..

Alida helps CIBC improve client experience with real-time insights. The CX team uses Alida to run flexible surveys and gather... feedback from clients at banking centers. They share results with executives and frontline teams using interactive dashboards. This approach supports rapid decision-making and aligns research with key client experience metrics. CIBC now sets a new standard for actionable research and can deliver agile, ad-hoc research for internal partners.
Show More..

Alida helped Bendigo Bank improve customer experience using its miVoice online community. The bank wanted to boost customer satisfaction and... reduce risk in decision making. With Alida, Bendigo Bank identified pain points in banking processes and addressed call wait time complaints. This led to a 79% faster response to customer calls and a 90% drop in phone queue complaints. Bendigo Bank ranked first in Forrester's Australia CX index for three years in a row.
Show More..

Alida helped BMO gather fast customer feedback during a major banking transition. The team used Alida to run 9 studies... in 2.5 months, focusing on digital banking experiences and communication. Insights from these studies improved customer migration, digital touchpoints, and communication strategies. Over 3,800 customers joined the feedback community. BMO used the results to enhance digital banking and ensure a smooth transition for new customers.
Show More..

Alida's customer experience platform helped tombola, Britain's biggest bingo brand, move from intuition-led to insight-led decisions. The tombola Player Panel,... with over 14,000 members, provided feedback that improved product innovation and marketing. By fixing a slow payment integration, tombola saw a 14% increase in total deposits and a 39% increase in reactivation. Community insights also drove millions in new revenue and supported expansion into new markets. The platform enabled faster delivery of insights for business growth.
Show More..

Alida helped tombola, Britain's biggest bingo brand, build a customer insight community called Player Panel. The goal was to boost... customer loyalty and brand awareness by listening to player feedback. tombola used Alida to run live Q&As, test ads, and gather feedback on new app features and promotions. This led to a 7% year-over-year growth in new depositing players, record net gaming revenue in August and October 2023, and £66,000 in cost savings since launching the community.
Show More..

Alida helped Sky Bet improve customer insights and product innovation. Sky Bet used The Clubhouse, a community of over 9,000... engaged players, to get fast feedback and run almost 80 studies in 2018. This approach saved 2.1 million GBP since 2017. Sky Bet became the number one online bookmaker in the UK. The solution increased loyalty, share of wallet, and brand awareness in a crowded market.
Show More..

Alida helped the Pittsburgh Pirates use fan segmentation and insights to improve game-day experiences. The team created a Fan Council... of 4,000 segmented fans, linking feedback to CRM and purchase data. This approach let them tailor marketing and promotions to different fan groups. They cut at least two weeks off decision-making timelines. The Pirates identified real-time fixes and improved season ticket sales strategy.
Show More..

Alida helped AXA Philippines boost customer engagement and decision making. Using MyAXA Cafe, an online community, AXA Philippines saw a... 160% increase in share of wallet for community members. Customer satisfaction tripled, and customer inquiry calls dropped by 42%. The platform enabled real-time feedback and let AXA Philippines test new solutions before launch. This led to more app downloads and higher usage rates.
Show More..

AIA Singapore used the Alida platform to build the AIA360 Customer Community. They gathered deep customer insights with targeted surveys... and focus groups. This led to a 7-point increase in NPS and a 23% rise in adoption of insights in projects. The company delivered actionable insights 33% faster. The platform helped improve marketing campaigns and digital experiences.
Show More..

Horizon Healthcare used the Alida platform to build two digital insight communities. They wanted to improve member experience and inform... business strategy. The team ran over 340 studies and got 140,000 responses. They used member feedback to improve website content and digital tools. Horizon made changes to education materials and provider search features based on research. These actions led to better clarity, more trust, and cost-saving initiatives.
Show More..

Alida Sparq helped Priority Health improve customer experience. The company wanted better insight than ad-hoc surveys could provide. They launched... the PriorityVoice insight community to get ongoing member feedback. This feedback shaped customer experience projects, like ID card design and reward materials. Priority Health saw a 5.5% increase in their customer experience index. The tool gave real-time insight to boost satisfaction and engagement.
Show More..

Alida helped UnityPoint Health use its Insiders insight community to gather feedback from patients across nine regions. The goal was... to improve customer satisfaction, drive revenue growth, and de-risk decisions. The Insiders community, with 1,400 members and a 45%+ response rate, provided local insights for marketing and patient experience. UnityPoint Health de-risked an estimated $7 million in decisions, improved patient satisfaction, and boosted marketing effectiveness.
Show More..

Aurora Health Care used Alida to improve patient experience. They launched Aurora Health Share to get ongoing feedback from 5,000... primary care patients. This helped them understand challenges and validate messaging. They saw a 40% improvement in website engagement. Patient portal volume increased by 34%. MyAurora appointments went up by 36%.
Show More..

Alida helped Volvo test a new public charging feature in the Volvo Cars app. Volvo used Alida's customer insight community... to recruit electric car owners for beta testing. The team gathered feedback from users in different regions, found bugs, and fixed them before launch. Alida’s sentiment tracker helped analyze survey data fast. Volvo achieved a 45% survey participation rate and got actionable insights in 24 hours. The process increased customer engagement and improved the app before public release.
Show More..

Alida helps Toyota GB collect customer feedback through dedicated insight communities. Toyota uses these communities to map customer journeys and... improve experiences for Toyota and Lexus customers. The solution brings together teams across the business to align on customer needs. Toyota reports significant cost savings compared to traditional research. Feedback turnaround is much faster, allowing real-time action. Survey response rates are improving, and insights drive ongoing optimization.
Show More..

Alida's Inner Circle digital insight community helps VMware reach hard-to-access B2B customers. VMware uses Inner Circle to get fast feedback... from IT decision makers. This feedback improves product innovation, customer satisfaction, and loyalty. VMware saves millions of dollars in annual research costs. Inner Circle played a key role in developing VMware's Skyline support system. VMware builds stronger partnerships with customers and partners through this approach.
Show More..

MuleSoft used the Alida platform to build an active customer community for user experience research. Before Alida, recruiting users for... feedback took weeks and slowed product decisions. With Alida, MuleSoft created a vetted group of power users, reducing recruitment time from two weeks to minutes. The team now gathers actionable insights in as little as one day. This change helped de-risk product decisions and made UX research a key part of product development.
Show More..

Alida helped Cvent improve its event platform by collecting real-time feedback from users. Cvent launched a UX Research Panel to... involve customers in the design process. This led to a 10-17% improvement in product usability. Research turnaround time dropped to less than 2 weeks. More customers participated in research and design. Cvent made faster, data-driven product decisions with Alida.
Show More..

Red Bull used Alida Sparq to build a digital insight community. They wanted to understand changing consumer preferences and drive... revenue growth. The community gave Red Bull quick insights on shopper behavior and helped them adapt during the COVID-19 pandemic. Red Bull achieved record sales growth, secured the #1 brand share in the USA, and saw 4% growth in a mature category. The insights also helped shape pricing, promotion, and placement decisions.
Show More..

Virgin Money UK used Alida to improve their digital banking service. They wanted to reach younger, digital-first customers and needed... fast, actionable insights. Alida's digital insight community gave them a 20% response rate, up from 3%. They reduced research costs by £30k. They saw fewer complaints and a higher relationship NPS. Virgin Money UK could test ideas overnight and quickly improve customer experience.
Show More..

Alida helped Autodesk improve its research operations with the Autodesk Research Community. The Research Ops team used Alida to recruit... users, gather feedback, and scale research activities. They launched a DIY toolkit for participant recruiting and shared best practices across teams. This led to faster, higher quality user feedback and better engagement with customers. Autodesk increased the impact of research on business decisions and product development.
Show More..

Alida helped ATTN: test and measure marketing, brand, and ad campaigns with advanced measurement tools. ATTN: built a Gen Z... and Millennial insight community to gather feedback and drive change. They provided partners with access to hard-to-reach audiences and delivered thought leadership on topics like sustainability and diversity. ATTN: saw a 32% increase in brand/message association, 15% increase in brand/product favorability, 10% increase in purchase intent, and 11% increase in brand awareness. The Alida platform enabled faster, more cost-effective insights and stronger partnerships.
Show More..

Alida helped SMUD, a community-owned electric utility in Sacramento, engage customers through online insight communities. SMUD used these communities to... test ideas, improve marketing, and shape new programs. The company exceeded its advertising conversion goal by 81% and saved $1.4 million in costs. SMUD sold over 18,000 items and achieved $2.3 million in sales for its Energy Store. Customer input from the communities led to better marketing results and successful program launches.
Show More..

Alida Feedback Forum helped lululemon cut research turnaround time by up to 75%. The platform lets lululemon gather fast, actionable... customer insights for product and brand decisions. Teams use these insights to test ideas and understand customer needs. The Feedback Forum supports human-led design and brand innovation. Over 12,000 engaged guests provide feedback on products and experiences.
Show More..

Alida helps Orveon, a group of beauty brands, get real-time customer feedback. Orveon uses Alida to test products, improve marketing,... and boost loyalty programs. They updated product messaging after learning 67% of customers care about 'talc-free' claims. A new foundation launch got 89% positive reviews from community testers. Loyalty reward redemption rates rose by 20 basis points for Laura Mercier and 4 for BareMinerals after site changes.
Show More..

Alida helped LinkedIn boost product innovation and reduce risk in product decisions. LinkedIn used Alida's insight communities to gather fast,... scalable member feedback. This led to a 600% increase in monthly research activities. The feedback informed a major redesign of linkedin.com and drove more premium membership conversions. LinkedIn's teams now use member insights to improve products and marketing quickly.
Show More..

Alida helped Scotts Miracle-Gro build an online insights community called The Greenhouse. This community gave Scotts access to nearly 2,000... consumers for real-time feedback. They launched almost 100 activities since 2020, including surveys and interviews. The platform let them get insights in hours, not days or weeks. This improved their speed to market and helped shape marketing and product development.
Show More..

Alida helps Experian Health improve client engagement and loyalty. Experian Health uses Alida to gather feedback from a dedicated customer... community. They inform 7+ products and 23 teams with client insights. Two Best in KLAS Award products were shaped by voice of customer efforts. Experian Health co-created and launched a new product, AI Advantage, with continuous client input. The platform supports product development, UX, and customer satisfaction.
Show More..

Alida helped Warner Bros. Discovery boost fan engagement using feedback gamification. WBD launched the A-List Community to connect with fans... and gather insights for content and product development. The team used gamified member tiers and creative recruitment to keep fans active. Standardized processes and a centralized All Access panel made research faster and easier. WBD now gets more insights and supports new global communities with Alida.
Show More..

Alida helped RTL Netherlands build a digital insight community for live viewer feedback. RTL recruited 36,000 community members in three... months. Weekly surveys and live on-air polls let RTL gather fast insights, with up to 20,000 responses per week. Results appear on TV and online within hours, boosting engagement and brand visibility. The initiative led to 4X expected engagement and expanded RTL's reach across news, articles, and social media.
Show More..

Alida helped POLITICO build an insight community called POLITICO Insiders. The goal was to reach hard-to-find influencers and speed up... insights for editorial and advertising teams. In one year, they recruited over 6,500 members, with 45% at the executive or C-suite level. POLITICO now gathers feedback in hours, not weeks, and uses these insights to shape content, improve digital products, and offer new research to advertisers. This led to faster decision-making and more commercial research opportunities.
Show More..

Alida helped Cebu Pacific Air use a digital insight community called CEB Squad to gather customer feedback. The airline tested... new products, marketing campaigns, and booking platform features with real users. Community input led to the launch of the CEB Super Pass and CEB Flexi products. User tests improved the website and app. Cebu Pacific saw a 76% increase in ad recall from community-led improvements and created new revenue channels from community-suggested products.
Show More..

Alida helped A+E Networks improve their audience research panels. The Custom Sales Solutions team used Alida to recruit and manage... diverse panels. This made it easier to match advertisers with the right audiences. The team reduced the time to get ad sales insights to less than 24 hours. They also saved money and increased the scale of their research. The panels gave A+E Networks better data for ad sales pitches and campaign effectiveness.
Show More..

Alida helped Warner Bros. Discovery build a 40,000-member insight community. WBD used this community to gather feedback from fans and... improve their entertainment products. Over 12 years, they ran more than 1,000 studies and created custom sub-communities for targeted research. This approach led to high engagement and fast insights. WBD projects $2 million in research savings for 2023.
Show More..

Alida helped Twitter UK use its Twitter Insiders insight community to support advertising clients during the COVID-19 pandemic. Twitter ran two... studies per week to understand user feelings and brand expectations. Fast insights let account teams share up-to-date data with brands. This improved client perceptions and helped drive advertising revenue over 12 weeks. Twitter became a key resource for brands on how to communicate during uncertain times.
Show More..

Alida helps Twitch engage millennial and Gen Z gamers for better audience insights. Twitch uses Alida's Research Power Group, a... digital insight community of 50,000 gamers, to collect feedback. This solution saves Twitch 4 weeks on each research project. Twitch delivers 200% more audience insights to partners year over year. The platform helps Twitch break into new categories and drive revenue growth.
Show More..

Alida helped Refinery29 use audience insights to grow revenue and expand partner programs. Refinery29 launched Mad Chatter, a community of... over 11,000 engaged users, to understand young women's preferences. This insight allowed them to create custom partner packages and break into the financial services market. The data also improved editorial direction and content creation. Refinery29 increased revenue from financial sector partners and supported more effective brand marketing.
Show More..

Alida helped PokerStars after its parent company merged with Flutter. The challenge was to get buy-in for insight communities across... many brands. Alida's platform educated teams and shared customer insights through newsletters and a central hub. This made it easy for teams to use insights in product development. PokerStars showed that using customer insights improved products and had a positive effect on company profits.
Show More..

Ocean Outdoor used Alida to build a customer insights community called @ The Local. When the UK lockdown hit, Ocean... Outdoor lost digital advertising views. They focused on understanding new consumer behaviors. They launched surveys to track public response to COVID-19. Insights from these surveys helped their sales team guide clients with up-to-date data. Ocean Outdoor saved £50,000 by reducing external data costs. The insights fueled 400 client meetings and helped clients target ads better.
Show More..

Alida helped Jam City improve player engagement and game design. Jam City used the Alida platform to build a community... of active players called Jam City Insiders. This community gave feedback on new games and features. Jam City saw a 30% higher net promoter score. The company also enhanced game design and optimized marketing launches. Player feedback led to better business decisions and player experiences.
Show More..

Alida helped Condé Nast use audience insights and behavioral data to drive content and product innovation. Condé Nast built insight... communities with over 70,000 members in 12 countries. This let teams answer business questions faster and test new ideas quickly. The platform helped close multi-million dollar advertising deals and generated over $1 million in new annual revenue. Condé Nast also centralized research to optimize local market spend.
Show More..